Global Goes Local
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JUNE 2017 VOL. 54, ISSUE 6 ¥800 JUNE 2017 JOURNAL.ACCJ.OR.JP THE AUTHORITY ON GLOBAL BUSINESS IN JAPAN JOURNAL.ACCJ.OR.JP GLOBAL GOES LOCAL Cronut inventor adapts New York flavors to Tokyo THE AMERICAN CHAMBER OF COMMERCE IN JAPAN 毎月一日発行 第五十四巻 6 号 ジャーナル 二〇一七年六月一日発行 Masters of flavor Find your zen with Japan’s favorite dishes—sushi at Hamashiba, tempura at Tenshiba, yakitori at Torishiba—or enjoy traditional Japanese food with a contemporary twist at Shibazakura. The Prince Park Tower Tokyo 4-8-1 Shibakoen, Minato-ku, Tokyo 105-8563 | 03-5400-1111 | www.princehotels.com/parktower PrinceParkTower_v2.indd 1 5/23/17 1:31 PM CONTENTS VOL. 54, ISSUE 6 5 EDITOR'S DESK 22 REAL ESTATE Tastes and Tourists Port of Luxury C Bryan Jones Developers aim to keep tourist yen flowing 7 SOCIAL MEDIA C Bryan Jones Trending 27 SURVEY 8 FOOD Clear Change Art of the Meal FCIJ survey finds Crowdsourced cooking platforms great optimism in Japan link the world 28 J-MEDIA John Amari Diet Dailies Experts hold first meeting on 12 WORKPLACE infrastructure of integrated Go Home! resorts (IRs) Japan attempts to boost economy Fifty-one straight months of and work–life balance economic expansion recalls Anthony Fensom the 1980s translation of news 16 ALTERNATIVE FOODS from Keizaikai Green Grub PARTNER CONTENT Bugs and algae set the stage 29 for alternative foods Private Tech? Maxine Cheyney Voice-based AI raises privacy and ethical concerns 20 ENTREPRENEUR Nikkei Asian Review Global Goes Local Cronut inventor adapts 37 ACCJ MEMBER NEWS New York flavors to Tokyo Julian Ryall DISCLAIMER Custom Media and the ACCJ will not accept liability for any damages caused by the contents of The Journal, including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in the The Journal are not necessarily those of the ACCJ or Custom Media. COVER Chef Dominique Ansel CREDIT: THOMAS SCHAUER – Page 20 THIS PAGE Ginza Six – Page 22 JOHN AMARI ANTHONY FENSOM MAXINE CHEYNEY Art of the Meal Go Home! Green Grub page 8 page 12 page 16 MEET THE AUTHORS MEET THE Hometown: Oxford, England Hometown: Brisbane, Australia Hometown: Nairobi, Kenya Languages: English, Luo, Languages: English and Languages: English, French, conversational Japanese conversational Japanese Kiswahili, and Creole Years in journalism: Five Years in Japan: Six Years in Japan: One Years in journalism: Most memorable interviews: Years in journalism: 16 Four Ari Horie, founder of Women’s Most memorable interview: Most memorable interview: A friend Startup Lab, and Akiko Naka, founder Inspirational people such as of the late Loughborough alumni, of Wantedly Japanese astronaut Mamoru Mohri journalist and cancer survivor Lisa Lynch, who became an editor Who inspires you? Entrepreneurs and “Clean Up Australia” founder Ian Kiernan. at 26. Her story is one of the reasons and freethinkers I stayed in journalism. One change you would like to see One change you would like to see Who inspires you? My grandmother. in Japan by 2020? Make English in Japan by 2020? More Japanese She was the definition of a strong compulsory from primary school students majoring in English living in independent woman. through university, with a high level of an English-speaking country for a year proficiency required for graduation. One change you would like to see in Thoughts on the importance of Japan by 2020? Something that really Thoughts on the importance of print journalism and its future? grates on my nerves is excess food print journalism and its future? packaging. I would love to see fewer If print journalism can adapt to the Journalism is as important as ever for non-recyclable plastics being used. digital revolution then it will be fine. democracy, whether in print or online. What are you reading? What are you reading? What are you reading? A God in Ruins by Kate Atkinson Thinking, Fast and Slow by The Big Short by Michael Lewis Daniel Kahneman One surprising thing people may What is one surprising thing that not know about you? I enjoy combat Favorite podcast that our readers people may not know about you? sports, especially when I’m put in a should be listening to? StarTalk Radio I’m a fan of Japanese craft beer and an difficult position and I have to fight by Neil DeGrasse Tyson even bigger fan of Japanese whisky. my way out. Publisher Advertising Sales Director To advertise or subscribe: Simon Farrell Anthony Head [email protected] [email protected] Account Managers Editorial: President Andrew Williams [email protected] Robert Heldt Reiko Natsukawa Custom Media Editor-in-Chief Edvard Vondra Publishers of The Journal for the American Chamber Christopher Bryan Jones Client Services Director www.custom-media.com of Commerce in Japan. Specialists in bilingual brand Masako Inagaki Studio Manager strategy/visual communications, corporate bespoke Paul Leonard Business Development solutions. Producers of Business in Japan TV. Graphic Designers Adrien Caron Michael Pfeffer Kotaro Toda Ximena Criales Kaori Kobayashi Daiwa Azabudai Bldg. 6F Staff Writer Project Coordinators 2-3-3 Azabudai, Minato-ku, Maxine Cheyney Yoshiki Tatezaki Tokyo 106-0041 Ayako Nakamura Head of Project Tel: 03-4540-7730 Management Media Coordinator Megumi Okazaki Kiyoko Morita © 2017 Custom Media K.K. The Journal is printed on paper certified by the US Forest Stewardship Council with vegetable oil ink certified by the Japan Printing Ink Makers Association. 4 THE JOURNAL n JUNE 2017 TASTES AND EDITOR'S DESK TOURISTS FUTURE FOOD rise in shopping—represented most The ingredients used in those recipes notably by the explosive spending of could be changing. As the world’s Chinese tourists in recent years—is population grows, straining limited slowing. Japanese developers aren’t resources, new sources of protein are resting on their laurels, however, and Christopher Bryan Jones needed to feed everyone. Innovative on page 22 we talk to Mori Building [email protected] companies are turning to insects and Co., Ltd. Executive Officer Koichi algae, and finding a way to make Kurihara and Mitsui Fudosan Co., Ltd. them more palatable to the masses. Planning Group Project Leader Aya Our June issue of The Journal On page 16, we find out why your next Sakamoto about how the new Ginza Six focuses on food, travel, and bowl of pasta might be made from complex, Coredo Muromachi, and shopping as we explore future crickets, and how alternative food other properties are attracting the ingredients, the social aspects of sources can help the environment. wallets of inbound tourists. cooking, and how luxury brands are turning a fresh eye toward Japan. PREMIUM FRIDAY And, if you’re feeling hungry after all A new opportunity for dining and travel this food talk, turn to our cover story SHARING DINNER comes in a government initiative to foster for some snack-time inspiration as we Technology has given each person work–life balance. The first Premium talk to Chef Dominique Ansel about a way to share their thoughts with Friday—which encourages employees his new bakery endeavor in Ginza. the world. Through social media to leave the office at 3:00 p.m.—took There’s much more in this issue, and app-based platforms, ideas place on February 24, and on page 12 including insight into data security, and opinions are just a click or tap we talk to travel agencies, hotels, and tax issues, attracting the right talent, away. The same holds true for food. others about the results they’ve seen. and how to address environmental, Stalwarts Cookpad Inc. and YouTube Could Premium Friday be a boost to social, and governance issues at your provide ways for foodies to share the well-being of both workers and the company. Turn to page 37 for the their favorite recipes and show others Japanese economy? latest from the American Chamber of how to make them. On page 8, we Commerce in Japan’s Tokyo, Kansai, talk to Cookpad Division Manager SHOPPERS INBOUND and Chubu chapters. n of Branding and PR Takako Kotake Also important to the Japanese A flagship publication of the American and YouTube creator Ami Nishimura economy is a stable flow of tourists Chamber of Commerce in Japan (ACCJ), to find out how tech is transforming with money to spend. Visitor numbers The Journal (formerly the ACCJ Journal) is a the kitchen. are increasing steadily, but the rapid business magazine with a 54-year history. the first and only bilingual video channel on Business in Japan TOP social media 3tool % of all 79 internet traffic valued by executives visit a % vendor 65 after viewing Sources: Forrester Research; Nielsen; Forbes; Tubular Insights; Comscore; Cisco; YouTube Interviews The Power of Video Events Video has never been as powerful and important in business as it is today. Making up about 80% of Internet traffic, video will Reports increase the chances of your company’s content reaching and Podcasts impressing a wide, varied and influential audience. To be featured on BIJ.TV, please contact: Anthony Head • [email protected] • 03-4540-7730 BIJ_FP.indd 1 3/29/17 4:47 PM SOCIAL MEDIASOCIAL TRENDING IN THE NEWS FROM JAPAN TOP HASHTAGS LINKEDIN Tweets from Tweets in Japanese This month: Popular tags Discussions from media outlets from people and media from the top 30 list global leaders @business Wage gains are set to split Japan’s companies into winners and losers http://bloom.bg/2qGTNfi PHOTO: KRITCHANUT / 123RF Rank 7 #job @japantimes 12 #TrumpRussia Tokyo weighs staggered @reuters shifts, teleworking in bid to 20 #Trump Japan cabinet approves bill curb traffic congestion