Li, Q., Li, C., McCabe, S., & Xu, H. (2019, forthcoming). ALWAYS BEST OR GOOD ENOUGH? The effect of ‘mind-set’ on preference consistency over time in tourist decision making. Accepted for publication in Annals of Tourism Research 07/01/2019. Author’s Name: Qiuyun Li Affiliation: College of Tourism and Service Management, Nankai University, Jinnan Campus, No. 38, Tongyan Road, Tianjin, 300350, China. Email Address:
[email protected] Telephone Number: +8616622899171 Fax Number: +86(022)23012055 Author’s Name: Chunxiao (Spring) Li* Affiliation: College of Tourism and Service Management, Nankai University, Jinnan Campus, No. 38, Tongyan Road, Tianjin, 300350, China. Email Address:
[email protected] Telephone Number: +8618322125502 Author’s Name: Professor Scott McCabe Affiliation: Nottingham University Business School, Jubilee Campus, Wollaton Road, Nottingham, NG8 1BB, United Kingdom. Email Address:
[email protected] Telephone Number: +44 (0) 115 8466683 Author’s Name: Professor Hong Xu Affiliation: College of Tourism and Service Management, Nankai University, Jinnan Campus, No. 38, Tongyan Road, Tianjin, 300350, China. Email Address:
[email protected] Telephone Number: +8618622940636 * = Corresponding Author 1 ALWAYS BEST OR GOOD ENOUGH? The effect of ‘mind-set’ on preference consistency over time in tourist decision making. ABSTRACT: Where a lengthy period is available for the choice of tourist destination, people’s tendency to change their minds can be pronounced. This makes the investigation of preference (in)consistency of great interest. Here, we integrate construal level theory (CLT) with mind-set theory, for the first time, to explore the moderating effect of an internal factor (i.e. mind-set) on preference shifts from desirable to feasible attributes over time.