Website Infomercial Templates – “Fill-In-The-Blank Scripts”

- By Jim Edwards and Mike Stewart

Distributed ONLY With ”Website Video Secrets”

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#1 - Bullet “Sandwich” Website Infomercial Template

This is the “workhorse” of our website infomercials – the one we use the most. Why? Because it’s so versatile and works quickly in so many different situations.

Purpose: To get the viewer excited and in the frame of mind you want them in to take the action you want them to take

Examples of when to use it: When you want them to DO something 1. When you want them to opt-in to a list 2. When you want them to read a sales letter (same page) 3. When you want to “set up” a sales letter a. pre-sell them on what they are about to see, then redirect them to the sales letter i. can be your own sales letter ii. can be through your affiliate link

Summary of the parts: 1. Introduction 2. List of bullet benefits of the product / service 3. Call to action a. Buy b. Optin c. Click the link / or get ready to go to the page I’m going to take you to

Breakdown of the parts: 1. Introduction

Hi, this is ______and welcome to ______

Example: Hi, this is Jim Edwards, co-author of “How To Write And Publish Your Own Ebook… In as little as 7 Days” and welcome to my website

Example: ADD USP: Hi, this is Jim Edwards, co-author of “How To Write And Publish Your Own Ebook… In as little as 7 Days” and welcome to my website, where you will discover (USP) the easiest way for anyone to start a real online business with YOUR OWN highly profitable info-product.

2. List Off the bullets benefits of the product (3-4 juicy ones that really get people excited)

Let’s talk about the benefits of ______(USP)

Example: Let’s talk about the benefits of starting your own REAL online business by publishing your own highly profitable ebook

Bullet #1 ______Bullet #2 ______Bullet #3 ______Bullet #4 ______

Examples: i. Extremely High Profit Margins! ii. "ZERO" delivery cost - no printing or postage iii. A low-risk business you can operate virtually anywhere in the world (just need a phone line) iv. Make money on "autopilot" 24 hours a day! v. Prestige and recognition as a "best selling" author

3. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

Go ahead and ______(tell them what to do next)

Examples: i. READ LETTER: Go ahead and read the entire letter, then click the order link and you’ll be enjoying BIG benefit 1. Go ahead and read the entire letter, then click the order link and you’ll be profiting from your own ebook in no time flat ii. OPTIN: Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to big benefit of what’s on the “other side” of the page 1. Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to the 5 biggest reasons why publishing your own ebook is the BEST way to start an online business iii. CLICK LINK: Now I’m going to take you to a page where you can find out more about big benefit and a whole lot more (auto-redirect) 1. Now I’m going to take you to a page where you can find out more about how to publish your own highly profitable ebook in less than a week and a whole lot more (auto-redirect) iv. Mike’s Favorite final thought: DO IT TODAY!

Example: http://www.myonlinevideohosting.com/mscinfomercial/

#1 - Bullet “Sandwich” Website Infomercial Template

1. Introduction

Hi, this is ______and welcome to ______

2. List Off the bullets benefits of the product (3-4 juicy ones that really get people excited)

Let’s talk about the benefits of ______(USP)

Bullet #1 ______Bullet #2 ______Bullet #3 ______Bullet #4 ______

3. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

Go ahead and ______(tell them what to do next)

“DO IT TODAY!”

#2 – Expert “Credentializer” Website Infomercial Template

This infomercial is used to set up a person or company as the expert in a particular subject or area of expertise.

Purpose: To clearly establish and position in the mind of the viewer that the person or company in the video is THE expert when it comes to the topic being discussed in the website / blog, etc.

Examples of when to use it: When you want to 1. Be viewed as the expert when the viewer is about to read a sales letter 2. Be viewed as the expert when the viewer is making a decisions about hiring you or your company 3. Be viewed as the expert to set up a recommendation in the future

Summary of the parts: 1. Introduction 2. Empathize – tell the reader how you understand their problem, identify with them, was once where they are now, “are just like them” 3. “Credentialize” – tell the viewer why you are someone they should listen to 4. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

Breakdown of the parts: 1. Introduction

a. Introduce yourself OR b. Have someone else introduce you c. Hi, my name is Jim Edwards and I’m something to impress the viewer i. Hi, my name is Jim Edwards and I’m the author or co-author of over ½ a dozen highly successful ebooks online

Hi, this is ______, ______and welcome to ______

2. Empathize – tell the reader how you understand their problem, identify with them, was once where they are now, “are just like them” a. Not too long ago, I was right where you are. I knew I wanted to start an online business, but I wasn’t sure exactly what to do. I knew I wanted something with high profit margins, low start-up costs, and a business I could operate anywhere in the world. And that’s exactly what I’ve found with ebooks… neatly packaged bundles of information I sell from my one page mini-sites.

Not too long ago, I was ______but ______and then here’s what happened ______

3. “Credentialize” – tell the viewer why you are someone they should listen to a. In 1997 I put my first ebook online. It wasn’t easy because there was nobody to show me what to do and how to do it… not like today where there are people to show you exactly what to do and shortcut the success process. In the last 9 years I’ve figured out exactly how to quickly set up and sell ebooks with huge profit margins making tens of thousands of dollars each month, and more importantly, I’ve figured out exactly how to teach how to create and publish your own highly profitable ebooks.

([unspoken] You should listen to me because) ______

4. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect) i. READ LETTER: Go ahead and read the entire letter, then click the order link and you’ll be enjoying BIG benefit 1. Go ahead and read the entire letter, then click the order link and you’ll be profiting from your own ebook in no time flat ii. OPTIN: Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to big benefit of what’s on the “other side” of the page 1. Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to the 5 biggest reasons why publishing your own ebook is the BEST way to start an online business iii. CLICK LINK: Now I’m going to take you to a page where you can find out more about big benefit and a whole lot more (auto- redirect) 1. Now I’m going to take you to a page where you can find out more about how to publish your own highly profitable ebook in less than a week and a whole lot more (auto- redirect) Go ahead and ______(tell them what to do next)

Insider Secrets: 1. Try to show the expert as “just like them” (the people watching) – establishes rapport 2. Let them know you did it, and they can too 3. Even though you’re telling them about you to establish credibility, make it all about THEM… and how your credibility is actually a benefit to them

4. Don’t come off as “Look how cool I am” – DO come off as “I’m knowledgeable and I care about your success!”

#2 – Expert “Credentializer” Website Infomercial Template

1. Introduction

Hi, this is ______, ______and welcome to ______

2. Empathize – tell the reader how you understand their problem, identify with them, was once where they are now, “are just like them”

Not too long ago, I was ______but ______and then here’s what happened ______

3. “Credentialize” – tell the viewer why you are someone they should listen to

([unspoken] You should listen to me because) ______

4. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

Go ahead and ______(tell them what to do next)

#3 – The “If Then” Bulldozer

This infomercial, like #1, is intended to influence the viewer’s mindset and get them into a specific frame of mind.

Purpose: To get the viewer excited and in the frame of mind you want them in to take the action you want them to take

Examples of when to use it: 1. When you want them to opt-in to a list 2. When you want them to read a sales letter (same page) 3. When you want to “set up” a sales letter a. pre-sell them on what they are about to see, then redirect them to the sales letter i. can be your own sales letter ii. can be through your affiliate link

Summary of the parts: 1. Introduction 2. Multiple “If you want…” statements 3. Initial conclusion statement 4. Tell them your USP 5. Drive them to action

Breakdown of the parts: 1. Introduction a. Hi, this is Jim Edwards and welcome to my website b. Hi, this is Jim Edwards, co-author of “How To Write And Publish Your Own Ebook… In as little as 7 Days” and welcome to my website

Hi, this is ______, ______and welcome to ______

2. Multiple “If you want…” statements (pull from existing sales copy) a. If you want the financial independence and passive income stream from selling a popular ebook, b. If you want the satisfaction and prestige that comes from being an author, and c. If you want to do it while you're still *young* enough to enjoy it...

If you want ______If you want ______If you want ______

3. Initial conclusion statement a. Then this might be the most important letter you'll ever read. Here's why:

Then this might be the most important letter you'll ever read. Here's why:

4. Tell them your USP (the single biggest, overriding promise of your offer) a. We'll teach you how to write and publish your own OUTRAGEOUSLY Profitable eBook with less than a week's work – even if you feel like you can’t write a complete sentence, can’t type to save your life and still have nightmares about finishing term papers!

((the single biggest, overriding promise of your offer) ______

5. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

i. READ LETTER: Go ahead and read the entire letter, then click the order link and you’ll be enjoying BIG benefit 1. Go ahead and read the entire letter, then click the order link and you’ll be profiting from your own ebook in no time flat ii. OPTIN: Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to big benefit of what’s on the “other side” of the page 1. Go ahead, enter your name and PRIMARY email address, click the button, and you’ll get instant access to the 5 biggest reasons why publishing your own ebook is the BEST way to start an online business iii. CLICK LINK: Now I’m going to take you to a page where you can find out more about big benefit and a whole lot more (auto-redirect) 1. Now I’m going to take you to a page where you can find out more about how to publish your own highly profitable ebook in less than a week and a whole lot more (auto-redirect)

Go ahead and ______(tell them what to do next)

Insider Secrets: 1. Add in some proof after the USP (stats, checks, bank statements) to help cement the message and add credibility to the message. a. “But don’t just take my word for it, take a look at ______” i. These merchant account statements ii. The results some of our students are getting iii. These checks that came in just last week

#3 – The “If Then” Bulldozer

1. Introduction

Hi, this is ______, ______and welcome to ______

2. Multiple “If you want…” statements (pull from existing sales copy)

If you want ______If you want ______If you want ______

3. Initial conclusion statement

Then this might be the most important letter you'll ever read. Here's why:

4. Tell them your USP (the single biggest, overriding promise of your offer)

((the single biggest, overriding promise of your offer) ______

Optional (but recommended) 5. Add in some proof after the USP (stats, checks, bank statements) to help cement the message and add credibility to the message.

“But don’t just take my word for it, take a look at ______”

6. Drive them to action – TELL them what to do next OR DO IT FOR THEM (redirect)

Go ahead and ______(tell them what to do next)

Example: http://www.myonlinevideohosting.com/7dayebook_com_highlights_highspeed/

#4 – The “Proof Pulverizer” Website Infomercial Template

This is where you prove that what you’re talking about worked for you or for someone else to get results that the viewer wants for themselves. This one can be longer than 2 minutes, as long as the action stays on track and you keep building momentum toward the conclusion.

Purpose: To use proof of results as a means of creating a situation where anyone who wants similar results to the ones you are showing will take whatever action you dictate (usually to click a link and find out more about a product)

Examples of when to use it: 1. PRIMARY: watch the video and click a link (or get redirected) 2. PRIMARY: watch the video, read a sales page, and then click a link 3. watch the video, fill in their name and email, and then click a link

Summary of the parts: 1. Introduction 2. Tell them what you / someone else did (overview) 3. Show them what you used to do it (method / software / service) 4. Show your proof of results 5. Tell them what type of similar results they could expect and why (be careful of any income claims) 6. Direct them to action

Hi, this is ______, ______and welcome to ______

2. Tell them what you / someone else did (overview) a. I want to show you how I / what I used to get this result they want too i. I want to show you the software I used to “accidentally” make an extra $3,000 in sales from one simple article.

I want to show you what I did / what I used to get / accomplish (this result) ______

3. Show them what you used to do it (method / software / service) a. Example: demonstrate how I used Armand’s Focus Generator to make an extra $3000 from one article posting Page 12 © All Rights Reserved – Guaranteed Response Marketing, LLC & Soundpages, Inc. Website Infomercial Templates – “Fill-In-The-Blank Scripts”

Let me show you how I (did what I did) ______

4. Show your proof of results a. Log into my affiliate account and show the actual sales

Let me log in / pull up a screen shot of ______and show you ______

5. Tell them what type of similar results they could expect and why (be careful of any income claims) a. Example: Talk about how they could use the software to increase response without adding a single extra visitor

If you use this software / service / etc., you could reasonably expect to ______(don’t make outrageous claims)

6. Direct them to action a. Tell them I’m going to take them to a website where they can find out more and tell them WHY I think everyone should buy b. EXTRA: added a bonus for those who chose to act NOW

Go ahead and ______(tell them what to do next) and here’s why I think you should ______

Insider Secrets: 1. Use a “pot sweetener” – right before the call to action, tell them if they act now, you will give them a bonus a. Order through my link, send me a copy of your receipt, and I’ll give you ______that will help you ______i. Order through my link, send me a copy of your receipt, and I’ll give you a complete video tutorial set on using Focus Generator that will help you get the most out of the software by generating MORE SALES from your existing traffic. 2. If selling a physical product, try to use full motion video that includes showing the product itself or showing the product in action 3. If selling a downloadable product or software, try to use screen capture video that includes showing the product itself or showing the product in action

Example: http://www.igottatellyou.com/focusgen.html

#4 – The “Proof Pulverizer” Website Infomercial Template

1. Introduction

Hi, this is ______, ______and welcome to ______

2. Tell them what you / someone else did (overview) I want to show you what I / what I used to get / accomplish (this result) ______

3. Show them what you used to do it (method / software / service) a. Example: demonstrate how I used Armand’s Focus Generator to make an extra $3000 from one article posting Let me show you how I (did what I did) ______

4. Show your proof of results a. Log into my affiliate account and show the actual sales

Let me log in / pull up a screen shot of ______and show you ______

If you use this software / service / etc., you could reasonably expect to ______(don’t make outrageous claims)

6. Direct them to action

Go ahead and ______(tell them what to do next) and here’s why I think you should ______

Optional (but recommended) 7. Use a “pot sweetener” – right before the call to action, tell them if they act now, you will give them a bonus Order through my link, send me a copy of your receipt, and I’ll give you ______that will help you ______

#5 – The “P.A.S. Dispenser” Website Infomercial Template

This is a variation of the classic copywriting / sales technique of Problem – Agitate – Solve. P.A.S. stands for Problem / Agitate / Solve

Purpose: To make them aware that they have a problem… to make it VERY BIG and to get them set up for the solution you are offering.

Examples of when to use it: 1. When you want to make sure they are aware that there is a problem 2. When you want to amp up the emotional intensity of the problem 3. When you want to create a sense of urgency for them to do something about the problem

Summary of the parts: 1. Introduction 2. Introduction of the problem 3. Agitate the problem 4. Solve the problem 5. Quick benefit list 6. Direct them to action

Hi, this is ______, ______and welcome to ______

2. Introduction of the problem a. Don’t you just hate it when ______b. Don’t you just hate it when you spend so much time getting your website up and running, only to find that getting traffic is like pulling teeth?

Don’t you just hate it when ______

3. Agitate the problem a. And to make matters worse ______b. And to make matters worse, it seems like your spouse, even though they mean well, always seems to ask the worst questions because they just don’t understand what a challenge it is to launch a business online.

4. Solve the problem a. But the good news is, with ______now you don’t have to ______or ______, because ______solves that problem fast! b. But the good news is, with Turn Words Into Traffic, now you don’t have to worry about how to get traffic to your min site that’s starting to look like an online ghost town, or listen to your spouse asking when the money will start coming in, because Turn Words Into Traffic solves that problem fast. Here’s how:

But the good news is, with ______now you don’t have to ______or ______, because ______solves that problem fast!

5. Quick benefit list (pull from existing sales copy) a. This Simple "Traffic Machine" works for ANYONE - no matter what product, service, or information you sell. b. The targeted traffic it brings you is as good or better than anything you could pay for... except you don't have to pay for it. c. It brings Thousands of NEW visitors to your website for weeks, months, even years... without spending a dime on advertising. d. Not only that, but in the process it massively increases your online credibility and can make you an expert in virtually any niche market you choose.

In fact, ______(benefit) ______(benefit) ______(benefit) Not only that, but ______(benefit)

Optional (but recommended) 6. ADD PROOF that your solution works as part of the solution step a. Example: here’s a screen shot from my web logs showing you just how much traffic I get from my articles online / here’s a shot from my affiliate account showing how much I made.

Here’s a screenshot ______that shows ______

7. Direct them to action a. Find out how Turn Words Into Traffic can help you increase your traffic, start your online cash register ringing, make your spouse happy that your business is finally underway, and increase your credibility and name recognition online. i. Clicking this link

ii. Hanging on while we go to this site iii. Reading every word on this page and then get your copy today

Go ahead and find out how (Product / Service) can help you (MAIN BENEFIT) by (TAKING THIS ACTION) (tell them what to do next)

#5 – The “P.A.S. Dispenser” Website Infomercial Template

1. Introduction

Hi, this is ______, ______and welcome to ______

2. Introduction of the problem

Don’t you just hate it when ______

3. Agitate the problem

And to make matters worse, ______

4. Solve the problem

But the good news is, with ______now you don’t have to ______or ______, because ______solves that problem fast!

5. Quick benefit list (pull from existing sales copy)

In fact, ______(benefit) ______(benefit) ______(benefit) Not only that, but ______(benefit)

Optional (but recommended) 6. ADD PROOF that your solution works as part of the solution step

Here’s a (screenshot)______from my (affiliate account) ______that shows you (results) ______

7. Direct them to action

Go ahead and find out how______can help you ______by ______(tell them what to do next)

#6 – “Magic Gatekeeper” Website Infomercial Template

This infomercial is used primarily on optin pages (newsletters / name squeeze / mini- courses, etc.)

Purpose: To use video to increase the number of VALID optin’s you get by overcoming people’s reluctance to give you their name and email and their fear of the unknown of “what’s on the other side” of the web form.

Examples of when to use it: 1. When you want to increase the number of newsletter subscribers 2. When you want to increase the number of people who subscribe on your forced optin pages (on a sales letter) 3. When you want to increase the number of people who sign up for your mini- course or free report

Summary of the parts: 1. Intro 2. Benefits of signing up 3. What to expect “on the other side” of the form 4. Drive them to action with clear instructions

Breakdown of the parts: 1. Intro a. Hi, this is Jim Edwards and welcome to my website b. Hi, this is Jim Edwards, co-author of “How To Write And Publish Your Own Ebook… In as little as 7 Days” and welcome to my website

Hi, this is ______, ______and welcome to ______

2. Benefits of signing up a. By putting in your name and primary email address and hitting the confirmation button, you’ll get ______. b. By putting in your name and primary email address and hitting the confirmation button, you’ll get instant access to all the details about how you can finally get your business on track with mini-sites, the 4 types of mini-sites anyone can set up, the secrets behind my success with mini- sites, and much more.

By putting in your name and primary email address and hitting the confirmation button, you’ll get ______, ______and ______and much more!

3. What to expect “on the other side” of the form a. Once you click the confirmation button, we’ll instantly take you to a page where you can find out more about how you can benefit, benefit, and benefit. b. Once you click the confirmation button, we’ll instantly take you to a page where you can find out more about how you can create your own money- making mini-sites, set up newsletter pages that slurp up subscribers like a vacuum, and start making money with mini-sites even if you don’t have a product to sell.

Once you click the confirmation button, we’ll instantly take you to a page where you can find out more about how you can ______

4. Drive them to action with clear instructions a. So go ahead, enter your name and primary email address, click the confirmation button, and get ready to find out exactly how you can ______(get whatever benefit / bribe / promise you made for signing up).

So go ahead, enter your name and primary email address, click the confirmation button, and get ready to find out exactly how you can ______(get whatever benefit / bribe / promise you made for signing up).

Insider Secrets: 1. BRIBE THEM! – use a very valuable (to them) bribe to get them to give you their real name and email… can only get the bonus by return email (and make that clear) a. I like to use a recording and transcription of a conference call – gives you lots of bullets you can use to sell them on the bonus

#6 – “Magic Gatekeeper” Website Infomercial Template

Breakdown of the parts: 1. Intro

Hi, this is ______, ______and welcome to ______

2. Benefits of signing up

By putting in your name and primary email address and hitting the confirmation button, you’ll get ______, ______and ______and much more!

3. What to expect “on the other side” of the form

Once you click the confirmation button, we’ll instantly take you to a page where you can find out more about how you can ______

4. BRIBE THEM! – Use a very valuable (to them) bribe to get them to give you their real name and email… can only get the bonus by return email (and make that clear)

By signing up now, I’ll also give you ______

5. Drive them to action with clear instructions