Terms 1. Allowance 43. Horizontal Discount 2. Advertising Plan 44. House Agency 3. 45. Image Advertising 4. Affiliate 46. Infomercial 5. Affiliate Directory 47. In-Pack Premium 6. Agency Commission 48. Jingle 7. Aspirational Goods 49. Keeper 8. Banner Ad 50. Leave-Behind 9. 51. Lifestyle Segmentation 10. Brand Identity 52. Loss Leader 11. Brand Image 53. Loyalty Index 12. Brand Manager 54. Marginal Analysis 13. Business-to-Business 55. Market Segmentation Advertising 56. Market Share 14. Channel Distribution 57. Marketing Mix 15. Circulation 58. Materiality 16. Classified Advertising 59. Media Strategy 17. Competition Oriented 60. Motivation Research 61. Narrowcasting 18. Copyright 62. National Brand 19. Cost Efficiency 63. Net Unduplicated 20. Cost per Inquiry Audience 21. Creative Strategy 64. Nominal Scale 22. Day-After-Recall Test 65. Nonprofit Marketing 23. Deceptive Advertising 66. Parity Products 24. Demographics 67. Payment Threshold 25. Direct Mail 68. Penetrated Market 26. 69. Perceived Risk 27. Earned Rate 70. Percent-of- Method 28. Eighty-Twenty Rule 71. Potential Market 29. End-User 72. Price Discrimination 30. Equal Time 73. Product Differentiation 31. Exposure 74. Product Life Cycle 32. Eye Tracking 75. Product Positioning 33. FCC 76. Promotional Mix 34. Flat Rate 77. Psychographics 35. Flighting 78. Psychological 36. Focus Group Interview Segmentation 37. Full-Service Agency 79. 38. Generic Brand 80. Pupilometrics 39. Gross Audience 81. Qualitative Research 40. Gross Rating Points 82. Quality Control (GRPs) 83. Quantitative Research 41. Hierarchy-Of-Effects 84. Rate Card Theory 85. Reach 42. Holding Power 86. Reference Group

Marketing Terms 87. Search Advertising 88. Selling Orientation 89. 90. Strategic Market Planning 91. Subliminal Perception 92. Tag line 93. Target Market 94. Targeting/Positioning 95. Unique Selling Proposition 96. Values and Lifestyles Research 97. Vertical Publications 98. Wear In 99. Wear Out 100. Word of Mouth Advertising