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Home , Antelope Valley Mall, Arden Fair, Cross Creek Mall, Fashion Island, FIGat7th, Glendale Galleria

2015 ICSC U.S. MAXI AWARDS FINALISTS

Traditional Marketing

Advertising

Arden Fair Radiates with a Rebrand Sacramento,

Owner: Arden Fair Associates Management Company:

MORE Electronic Advertising Campaign CBL and Associate Properties, Inc. Chattanooga,

#myLPreason Campaign La Palmera Corpus Christi,

Owner: Miller Capital Advisory, Inc. Management Company: Trademark Property Co.

Business-to-Business

The NEW Victory Park Implements Digital Tools to Boost Leasing Victory Park Dallas, Texas

Owner: Victory Park UST-Estein & Associates USA, Ltd. Management Company: Trademark Property Co.

Cause Related Marketing

Dreams Come True Fashion Show Lafayette,

Owner/Management Company: CBL & Associates Properties, Inc.

The Perfect Taste - No Kid Hungry Avalon Alpharetta,

Owner/Management Company: North American Properties

Azalea Regional Azalea Regional Shopping Center South Gate, California

Owner: Primestor Development, Inc. (Joint Investors) Management Company: Azalea Joint Venture, LLC

Fashion Forward, Giving Back Beachwood,

Owner/Management Company: General Growth Properties

Paint the Landing Pink Branson Landing Branson,

Owner: HCW Private Development, LLC Management Company: JLL

Yes! We Use Bottled Water! Charleston Town Center Charleston, West

Owner: Forest City Enterprises, Cafaro Company and QIC Management Company: Forest City Enterprises

Spin for Din Helps Feed Hungry Families Crocker Park Westlake, Ohio

Owner/Management Company: Stark Enterprises

Dayton Mall has a Big Heart Dayton Mall Dayton, Ohio

Owner/Management Company: WP Glimcher

Snowflake Garden Gives Back for Autism Eton Chagrin Boulevard Woodmere, Ohio

Owner/Management Company: Stark Enterprises

The Support Bra Fashion Outlets of Chicago Rosemont,

Owner/Management Company: Macerich

Grand Central Mall's Magical Season Grand Central Mall Vienna, West Virginia

Owner/Management Company: WP Glimcher

Northeast Tornado Recovery Mediathon The Tupelo, Mississippi

Owner: Rouse Properties, Inc. / David Hocker & Associates Management Company: Rouse Properties, Inc.

Honoring a Fallen Officer The Mall at Greece Ridge Rochester,

Owner/Management Company: Wilmorite Management Group, LLC

Christmas Tree Lane Temecula, California

Owner/Management Company: Forest City Enterprises

Winter Arts Saddle Creek Germantown, Tennessee

Owner: Heitman/ State Board of Administration Management Company: Trademark Property Co.

Keep Your Mall-Mentum Campaign SouthBay Pavilion Carson, California

Owner: Fred Sands Management Company: Vintage Real Estate, LLC

Bikers For Bini Mall Staten Island, New York

Owner/Management Company: General Growth Properties

Heartfelt Hero Salute , &

Management Company: CBL & Associates Properties, Inc.

Twin Peaks Mall Opens Doors to Flood Relief for Devestated Northern Twin Peaks Mall Longmont, Colorado

Owner: NewMark Merrill Companies, LLC Management Company: NewMark Merrill Mountain States

VIPINK Weekend Westfield , California

Event & Sales Promotions

Ala Moana Center's Fukubukuro Honolulu,

Owner/Management Company: General Growth Properties

#SummerSocialAV Mall Palmdale, California

Owner: Forest City Enterprises/QIC Management Company: Forest City Commercial Management

Instant Holiday Deals Online CBL & Associates Properties, Inc. Chattanooga, Tennessee

Downtown Summerlin Grand Opening Downtown Summerlin Las Vegas,

Owner/Management Company: The Howard Hughes Corporation

Holiday Style OC , Center & The Market Place Newport Beach, California

Management Company: Retail Properties

Completing the Heart of the Mall Lexington,

Owner/Management Company: CBL & Associates Properties, Inc.

Reimagining FIGat7th FIGat7th, Los Angeles, California

Owner/Management Company: Brookfield

Glendale Galleria's Grand Re-Opening Glendale, California

Owner/Management Company: General Growth Properties

The Outlet Collection at Riverwalk Grand Opening The Outlet Collection at Riverwalk New Orleans, Louisiana

Owner/Management Company: The Howard Hughes Corporation

Chinese New Year at Santa Monica Place Santa Monica, California

Owner/Management Company: Macerich

Hello Texas Block Party at The Shops at Legacy The Shops at Legacy Plano, Texas

Owner/Management Company: RPAI

Prom Jam 2014 Woodbridge,

Owner/Management Company: General Growth Properties

Public Relations

Avalon Grand Opening Public Relations Avalon Alpharetta, Georgia

Owner/Management Company: North American Properties

Snowflake Lane's 10th Anniversary The Bellevue Collection Bellevue,

Owner/Management Company: Kemper Development Company

CBL St. Louis Back-To-School Denim Drive CBL Centers St. Louis Region

Management Company: CBL & Associates Properties, Inc.

The Capital Wheel - Launching DC's Newest Attraction National Harbor National Harbor,

Owner/Management Company: Peterson Companies

Phillips Edison Redefines Corporate Culture Phillips Edison & Company Cincinnati, Ohio

Fan Fest Scottsdale Scottsdale Fashion Square Scottsdale,

Owner/Management Company: Macerich

#WestfieldFashBash Westfield Los Angeles, California

Owner/Management Company: Westfield

NOI Enhancement

Leasing

Just Lease It! Attracting Nike Flash Mob Style! The Shops at SkyView Center Flushing, New York

Owner/Management Company: Onex Real Estate Partners

Leasing Outreach for Washington's Airports Ronald Reagan Washington National Airport & Washington Dulles International Airport Dulles, Virginia

Management Company: MarketPlace Development

Marketing/Sponsorship

Atlantic Station Has Shaky Knees Atlantic Station Atlanta, Georgia

Owner: North American Properties/ CBREGI Management Company: North American Properties

Likes For Less CBL & Associates Properties, Inc Chattanooga, Tennessee

The Seaport District x WWD for Ten of Tomorrow New York, New York

Owner/Management Company: The Howard Hughes Corporation

Operations/Overall Teams

Know Before You Go Parking Program Pentagon Row Arlington, Virginia

Owner/Management Company: Federal Realty Investment Trust

New Media

Emerging Technology

Avalon's Santa Elevates the Experience Avalon Alpharetta, Georgia

Owner/Management Company: North American Properties

CyberMonday Bonus Card Forest City Enterprises Cleveland, Ohio

RedFlag JLL Atlanta, Georgia

Santa HQ Macerich Tysons Corner, Virginia

Washington's Airports' Online Search & Display Advertising Ronald Reagan Washington National Airport & Washington Dulles International Airport Dulles, Virginia

Management Company: MarketPlace Development

Integrated Digital Campaign

The Perfect Year Avalon Alpharetta, Georgia

Owner/Management Company: North American Properties

The Great Teen Jean Giveaway Charleston Town Center Charleston, West Virginia

Owner: Forest City Enterprises, Cafaro Company and QIC. Management Company: Forest City Enterprises

Game On! Forest City Enterprises Cleveland, Ohio

Fashion Show/' Lunar New Year Partnership Grand Canal Shoppes & Fashion Show Las Vegas, Nevada

Management Company: General Growth Properties

Putting JOY back into the holidays JLL (26 Different Shopping Centers) Chicago, Illinois

Jingle Bell Frock Shops Around Lenox Atlanta, Georgia

Owner: RREEF Deutsche Bank Management Company: Healey Weatherholtz Properties

Adventure to Santa Victoria Gardens Rancho Cucamonga, California

Owner: Forest City Enterprises /QIC Management Company: Forest City Commercial Management

#WestfieldFashBash Los Angeles, California

Owner/Management Company: Westfield

Westfield Dine On Time Food Experience Westfield Centre San Francisco, California

Owner/Management Company: Westfield

Social Media/Digital

The Collection News Network (TCNN) The Collection at RiverPark Oxnard, California

Owner: Shea Properties, CenterCal Properties, Oak Tree Financial Management Company: CenterCal Properties

It's All About The Recipe Fayette Mall Lexington, Kentucky

Owner/Management Company: CBL and Associates Properties, Inc.