2015 ICSC U.S. MAXI AWARDS FINALISTS Traditional Marketing Advertising Arden Fair Radiates with a Rebrand Arden Fair Sacramento, California Owner: Arden Fair Associates Management Company: Macerich MORE Electronic Advertising Campaign CBL and Associate Properties, Inc. Chattanooga, Tennessee #myLPreason Campaign La Palmera Corpus Christi, Texas Owner: Miller Capital Advisory, Inc. Management Company: Trademark Property Co. Business-to-Business The NEW Victory Park Implements Digital Tools to Boost Leasing Victory Park Dallas, Texas Owner: Victory Park UST-Estein & Associates USA, Ltd. Management Company: Trademark Property Co. Cause Related Marketing Dreams Come True Fashion Show Acadiana Mall Lafayette, Louisiana Owner/Management Company: CBL & Associates Properties, Inc. The Perfect Taste - No Kid Hungry Avalon Alpharetta, Georgia Owner/Management Company: North American Properties Azalea Regional Shopping Center Azalea Regional Shopping Center South Gate, California Owner: Primestor Development, Inc. (Joint Investors) Management Company: Azalea Joint Venture, LLC Fashion Forward, Giving Back Beachwood Place Beachwood, Ohio Owner/Management Company: General Growth Properties Paint the Landing Pink Branson Landing Branson, Missouri Owner: HCW Private Development, LLC Management Company: JLL Yes! We Use Bottled Water! Charleston Town Center Charleston, West Virginia Owner: Forest City Enterprises, Cafaro Company and QIC Management Company: Forest City Enterprises Spin for Din Helps Feed Hungry Families Crocker Park Westlake, Ohio Owner/Management Company: Stark Enterprises Dayton Mall has a Big Heart Dayton Mall Dayton, Ohio Owner/Management Company: WP Glimcher Snowflake Garden Gives Back for Autism Eton Chagrin Boulevard Woodmere, Ohio Owner/Management Company: Stark Enterprises The Support Bra Fashion Outlets of Chicago Rosemont, Illinois Owner/Management Company: Macerich Grand Central Mall's Magical Season Grand Central Mall Vienna, West Virginia Owner/Management Company: WP Glimcher Northeast Mississippi Tornado Recovery Mediathon The Mall at Barnes Crossing Tupelo, Mississippi Owner: Rouse Properties, Inc. / David Hocker & Associates Management Company: Rouse Properties, Inc. Honoring a Fallen Officer The Mall at Greece Ridge Rochester, New York Owner/Management Company: Wilmorite Management Group, LLC Christmas Tree Lane Promenade Temecula Temecula, California Owner/Management Company: Forest City Enterprises Winter Arts Saddle Creek Germantown, Tennessee Owner: Heitman/Florida State Board of Administration Management Company: Trademark Property Co. Keep Your Mall-Mentum Campaign SouthBay Pavilion Carson, California Owner: Fred Sands Management Company: Vintage Real Estate, LLC Bikers For Bini Staten Island Mall Staten Island, New York Owner/Management Company: General Growth Properties Heartfelt Hero Salute Triangle Town Center, Hanes Mall & Cross Creek Mall North Carolina Management Company: CBL & Associates Properties, Inc. Twin Peaks Mall Opens Doors to Flood Relief for Devestated Northern Colorado Twin Peaks Mall Longmont, Colorado Owner: NewMark Merrill Companies, LLC Management Company: NewMark Merrill Mountain States VIPINK Weekend Westfield Los Angeles, California Event & Sales Promotions Ala Moana Center's Fukubukuro Ala Moana Center Honolulu, Hawaii Owner/Management Company: General Growth Properties #SummerSocialAV Antelope Valley Mall Palmdale, California Owner: Forest City Enterprises/QIC Management Company: Forest City Commercial Management Instant Holiday Deals Online CBL & Associates Properties, Inc. Chattanooga, Tennessee Downtown Summerlin Grand Opening Downtown Summerlin Las Vegas, Nevada Owner/Management Company: The Howard Hughes Corporation Holiday Style OC Fashion Island, Irvine Spectrum Center & The Market Place Newport Beach, California Management Company: Irvine Company Retail Properties Completing the Heart of the Mall Fayette Mall Lexington, Kentucky Owner/Management Company: CBL & Associates Properties, Inc. Reimagining FIGat7th FIGat7th, Downtown Los Angeles Los Angeles, California Owner/Management Company: Brookfield Glendale Galleria's Grand Re-Opening Glendale Galleria Glendale, California Owner/Management Company: General Growth Properties The Outlet Collection at Riverwalk Grand Opening The Outlet Collection at Riverwalk New Orleans, Louisiana Owner/Management Company: The Howard Hughes Corporation Chinese New Year at Santa Monica Place Santa Monica Place Santa Monica, California Owner/Management Company: Macerich Hello Texas Block Party at The Shops at Legacy The Shops at Legacy Plano, Texas Owner/Management Company: RPAI Prom Jam 2014 Woodbridge Center Woodbridge, New Jersey Owner/Management Company: General Growth Properties Public Relations Avalon Grand Opening Public Relations Avalon Alpharetta, Georgia Owner/Management Company: North American Properties Snowflake Lane's 10th Anniversary The Bellevue Collection Bellevue, Washington Owner/Management Company: Kemper Development Company CBL St. Louis Back-To-School Denim Drive CBL Centers St. Louis Region Management Company: CBL & Associates Properties, Inc. The Capital Wheel - Launching DC's Newest Attraction National Harbor National Harbor, Maryland Owner/Management Company: Peterson Companies Phillips Edison Redefines Corporate Culture Phillips Edison & Company Cincinnati, Ohio Fan Fest Scottsdale Scottsdale Fashion Square Scottsdale, Arizona Owner/Management Company: Macerich #WestfieldFashBash Westfield Century City Los Angeles, California Owner/Management Company: Westfield NOI Enhancement Leasing Just Lease It! Attracting Nike Flash Mob Style! The Shops at SkyView Center Flushing, New York Owner/Management Company: Onex Real Estate Partners Leasing Outreach for Washington's Airports Ronald Reagan Washington National Airport & Washington Dulles International Airport Dulles, Virginia Management Company: MarketPlace Development Marketing/Sponsorship Atlantic Station Has Shaky Knees Atlantic Station Atlanta, Georgia Owner: North American Properties/ CBREGI Management Company: North American Properties Likes For Less CBL & Associates Properties, Inc Chattanooga, Tennessee The Seaport District x WWD for Ten of Tomorrow South Street Seaport New York, New York Owner/Management Company: The Howard Hughes Corporation Operations/Overall Teams Know Before You Go Parking Program Pentagon Row Arlington, Virginia Owner/Management Company: Federal Realty Investment Trust New Media Emerging Technology Avalon's Santa Elevates the Experience Avalon Alpharetta, Georgia Owner/Management Company: North American Properties CyberMonday Bonus Card Forest City Enterprises Cleveland, Ohio RedFlag JLL Atlanta, Georgia Santa HQ Macerich Tysons Corner, Virginia Washington's Airports' Online Search & Display Advertising Ronald Reagan Washington National Airport & Washington Dulles International Airport Dulles, Virginia Management Company: MarketPlace Development Integrated Digital Campaign The Perfect Year Avalon Alpharetta, Georgia Owner/Management Company: North American Properties The Great Teen Jean Giveaway Charleston Town Center Charleston, West Virginia Owner: Forest City Enterprises, Cafaro Company and QIC. Management Company: Forest City Enterprises Game On! Forest City Enterprises Cleveland, Ohio Fashion Show/Grand Canal Shoppes' Lunar New Year Partnership Grand Canal Shoppes & Fashion Show Las Vegas, Nevada Management Company: General Growth Properties Putting JOY back into the holidays JLL (26 Different Shopping Centers) Chicago, Illinois Jingle Bell Frock Shops Around Lenox Atlanta, Georgia Owner: RREEF Deutsche Bank Management Company: Healey Weatherholtz Properties Adventure to Santa Victoria Gardens Rancho Cucamonga, California Owner: Forest City Enterprises /QIC Management Company: Forest City Commercial Management #WestfieldFashBash Westfield Century City Los Angeles, California Owner/Management Company: Westfield Westfield Dine On Time Food Experience Westfield San Francisco Centre San Francisco, California Owner/Management Company: Westfield Social Media/Digital The Collection News Network (TCNN) The Collection at RiverPark Oxnard, California Owner: Shea Properties, CenterCal Properties, Oak Tree Financial Management Company: CenterCal Properties It's All About The Recipe Fayette Mall Lexington, Kentucky Owner/Management Company: CBL and Associates Properties, Inc. .