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THURSDAY, JANUARY 19, 2017 The Official Show Publication DAILY MORE1 MUSIC2 MAKERS3 The NAMM pre-show buzz? Make more music makers! In the lobbies, restaurants and meetings, insiders asked how we get more people playing and fewer quitting music. UpBeat Daily made some early rounds of the show floor and found a few exhibitors who wholeheartedly agree! 1. From left: Samson’s Robert Caputo, Sean Meagher, Lenny Postiglione and Ira Cary Blanco show off the Go Mic Mobile 4 wireless system. See page 40. 2. Supro guitars return to the market at NAMM. Preparing for the launch were, from left, U.S. Music’s Gil Soucy, KMC Music’s Roger Hart, KMC’s Joe Del- aney, Supro’s David Koltai and KMC’s Mark Terry and James Tsaptsinos. See page 8. 3. Yamaha focused on four major re- leases during a NAMM press preview last week in New York. On hand were, from left, Tom Sumner, Lisa MacDonald, Roger Eaton, Steve Fischer, Dennis Webster, Brian Peterson and Si- mon Oss. See page 8. 4. The St. Louis Music crew takes a break Wednesday to show off a few new products. From left, Adam MacBlane, Phil Baughman, Chris Meikle and Craig Den- ny. 5. From left, Korg USA’s Joe Castronovo, James Sajeva and Nick Kwas display the full-sized ARP Odyssey set to launch this week. See page 4. 6. Fishman’s Thomas Ostrander and Gary Le- 5 6 naire show off the SA Performance Audio System. See page 32. breakfast of champions Who will be at Breakfast of Champions this year? See NAMM President and CEO Joe Lamond with some of the most exciting people in the industry this morning! Breakfast of Champions ATV’s aFrame SKB iSeries Cases Fly Schilke’s Trombone Options Blue Mic Essentials Page 118 Page 4 Page 34 Page 44 Page 48 4 UBD January 19, 2017 namm show news Martin Honors 2 Shure, Rock Legends Millionth Guitar Partner for Limited Martin Guitar will unveil its 2 mil- Edition SM58 Mics lionth guitar at The NAMM Show. Shure’s SM58 Cardioid Dynamic micro- To commemorate the milestone, phone has been used by influential musi- Martin has partnered with watchmaker cians since 1966. To celebrate and honor RGM Watch Co., a fellow Pennsylva- the connection of the SM58 to legendary nia-based company, to create a one-of- musical artists, Shure has partnered with a-kind model that will have a custom Paul McCartney and The Who to make working RGM timepiece built into the available at auction a one-time production headstock. of 600 serialized SM58s. All of the proceeds Martin Guitar and RGM will also generated from the auction will go direct- collaborate on the limited edition ly toward foundations, including Paul Mc- D-200 Deluxe, which is limited Cartney’s Meat Free Monday and The Who’s to 50 guitars. The guitar will fea- Teen Cancer America. ture a D-45 style body with The serialized microphones will come back and sides construct- with graphics specific to each artist. The Paul ed from Brazilian rose- McCartney Special Edition 50th Anniversary wood. The watch motif SM58 will feature cover art from the album marks the anniversary, NAMM’s Mark Goff (left) and Joe Lamond “Kisses on the Bottom,” photographed by replete with decorative Mary McCartney. The Who Special Edition gears, guilloché, dec- will feature original artwork from graphic orative inlays and WELCOME TO THE NAMM SHOW designer Richard Evans, who has been de- a working watch signing The Who’s album covers and promo- embedded within On behalf of N AMM’s board of directors, executive committee tional visuals since 1976. the headstock. Each artist will have 300 SM58 micro- “The 2 mil- and staff, we’d like to welcome you to your show. phones produced for the auction, with serial lionth guitar is numbers 1-10 featuring a hand-signed auto- complicated, par- As the global NAMM membership gath- NAMM Show is one of the most important graph on the microphone handle. The lim- ticularly because it in- ers for our annual family reunion, we steps you can make to take advantage of the ited edition microphones will be available at corporates an actual watch hope that the experience here in Ana- opportunities created by these changes. auction through eBay’s charitable giving arm, into the design,” said Chris Martin, chairman heim will provide you with the tools to suc- But one thing that you can count on in eBay for Charity, with all proceeds going di- and CEO of Martin Guitar. ceed in the coming year. the midst of all this change is your NAMM rectly to benefit each artist’s chosen charity. $ Martin Guitar (martinguitar.com) With the largest number of exhibitors Show. This reliable platform is the place “Paul McCartney and The Who have cre- and brands on display in NAMM Show his- where innovation springs forth, where the ated some of the most influential music in tory, you will have a robust show floor to musical tribes all connect and where, for our lifetimes, and given their impact on the explore. And with more relevant educa- over the past century, the industry has cre- world, we thought it only appropriate to team tional opportunities — including the Retail ated the future. And with our Circle of Ben- up with them to create a special 50th Anniver- Bootcamp, NAMM U Breakfast and Idea efits business model, your participation sary edition of the SM58 microphone,” said Center sessions, TEC Tracks, and our new fuels the efforts of NAMM to achieve our Mark Brunner, vice president of corporate and addition of Dante Certification for our audio vision of a world in which every child has government relations at Shure. members — you have endless possibilities access to music. You are making a differ- i Shure (shure.com) for personal and professional growth. ence and contributing to changing the lives The way our world learns to play music, of millions around the globe. the way we record and share music as well Thank you and enjoy the show! as the innovation in how we experience mu- ATV aFrame sic either live or virtually is in a rapid state Mark Goff, NAMM Chairman Responds of change. Your attendance here at The Joe Lamond, NAMM President and CEO Organically ATV has released the Electrorganic Per- cussion aFrame. The aFrame enables performers to organ- Line 6 Creates Powerful ically express their musicality just as if they were playing an acoustic instrument. ATV’s proprietary Adaptive Timbre Technology re- Head, Combo Amp Korg Reissues sponds to the acoustic percussion playing Line 6 has introduced the Spider V 240HC “For almost 20 years, Spider amps have techniques of striking, pressing and friction. guitar head and combo amp, an addition to offered guitarists massive tonal options ARP Odyssey With nuance, players can produce sounds the Spider V family. It’s the first guitar amp and groundbreaking features that push the Korg’s full-sized ARP Odyssey features a that have tonal variation not possible with head to include an integrated full-range ste- bounds of technology,” said Marcus Ryle, standard keyboard and a completely analog existing digital percussion. reo speaker system, enabling it to work stand- president of Line 6. “Spider V 240HC con- signal path to deliver the full Odyssey experi- The playing surface of the aFrame is made alone as a 50-watt tinues that leg- ence. The ARP Odyssey FS will be assembled of a high-tech material with bounce and fric- practice combo acy of innova- in the United States — where the ARP story be- tion characteristics, yet has the familiar feel amp or acoustic tion and gives gan — and will be available in limited edition of headed acoustic percussion instruments. guitar amp. performing quantities in all three historic variants (white, Tones can be created using the onboard When con- guitarists the black/gold and black/orange) each with all acoustic and electronic sounds. They can be nected to the Spider 412 cabinet, Spider V power and flexibility to play loud on stage three renowned filters included. further enhanced with internal high-defi- 240HC creates a 240-watt stereo half stack or practice more quietly at home, without The ARP Odyssey FS will be shipped nition stereo effects. Up to 80 user-defined with full-range stereo sound and plenty of compromising their tone.” worldwide following its careful assembly in tones can be saved to the built-in memory. power for the stage for all types of guitars. Spider V 240HC is compatible with the New York by a small number of experienced The diamond shape of the aFrame aids Like other members of the Spider V FBV 3 foot controller, allowing full color- workers, overseen by David Friend, co-found- in the production of varied tones — it all de- family, it also features a collection of amps, coded control of presets, effect bypass, vol- er of ARP Instruments and advisor to the Korg pends on where you strike it. cabs and effects models as well as a built-in ume/wah and the built-in looper. ARP Odyssey. $ ATV (atvcorporation.com) Relay G10 wireless receiver. $ Line 6 (line6.com) $ Korg (korg.com) 8 UBD January 19, 2017 Briefs Yamaha Celebrates Milestones Yamaha will be releasing more than 70 In acoustic guitars, Yamaha debuted the products at the NAMM Show, but during flagship A5 model, crafted in Japan and fea- a gear preview in New York City last week, turing A.R.E. the company emphasized four products that “This is the first constant-run produc- demonstrate technological breakthroughs as tion, Japanese-made model of the A series,” well as milestones.

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