The L3 Exhibitions Catalogue 2010-2014
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The L3 Exhibitions Catalogue 2010-2014 Leonardo da Vinci overview Leonardo da Vinci is a universal genius. He What the public knows about Leonardo is bare- was, of course, an Italian, but he belongs to a ly the tip of the iceberg. His manuscripts con- past that is part of the cultural heritage of every tinue to hide secrets and are worthy of inquiry person and every nation. He is a singular exam- and presentation in new, innovative ways. L3 ple throughout history of a man who possessed explores, discovers and reveals the “unknown an enormous talent and excelled not only as a Leonardo” in order to spark the hidden genius scientist, but also as an artist. Most of the inven- that lies within us all. tions and machines that he designed can in fact be considered works of art. On the same note, Leonardo3 (L3) is the world leader in exclu- his artistic works are both the creations of a sive exhibitions and publications on da Vinci’s master artist and the products of a formidable genius. Each of our exhibitions is the result of scientific brain. work carried out by our own team of researchers who investigate and develop never-seen-before Just as his paintings deserve the kind of investi- machines for each event. gation to which only today’s technology can do justice, so the full extent of his scientific work Our exhibitions are “dynamic” rather than “stat- has yet to be revealed to the public. ic”. We make extensive use of 3D animations, physical models and interactive software to of- fer the public a unique level of interaction and a hands-on “edu-tainment” experience. As the master himself taught us to do, we use visual images to help people understand. The L3 Exhibitions Catalogue 2010-2014 hosting opportunity This is a unique opportunity to host landmark exhibitions that will take your audience inside the mind of the most brilliant scientist, inventor and artist of all time. Landmark cultural exhibition All our exhibitions present new discoveries and studies based on da Vinci’s myriad of undiscov- ered manuscripts, most of them never before displayed in public. Crafted by an award-winning design team These exhibitions feature spectacular equipment, high-definition panels, innovative software and fascinating physical reproductions of never-before-seen machines. Broad media interest and acclaim We have had a full range of national and inter- national media interest. Our innovative meth- ods to help people understand – perhaps for the very first time – have generated prime-time media coverage in Japan and national exposure on NBC Nightly News in the USA. Significant educational, outreach and fundraising opportunities The exhibitions are suitable for every audience, from school groups to adults, and include spe- cially created support materials. The lectures offered by our researchers can be the centerpiece for fundraising dinners and receptions, or an opportunity to entertain donors and prospec- tive clients. The machines and themes studied by Leonardo3 cover all aspects of science and art from every conceivable angle, so donors or sponsors can choose detailed, customized themes based on their own products or objec- tives. Comprehensive turnkey packages We provide coordinated marketing, retail and educational support, as well as a full range of L3 products to be sold in your gift shop. L3’s exhibitions Top to bottom: Chicago (USA), Wichita (USA), Tokyo (Japan) and Mexico City (Mexico) reviews and awards What the press says “To enter the mind of Leonardo you have only to touch a button” › NBC Nightly News (national edition USA) “...an enormous touch screen provides one of the smartest, most elegant interfaces I have seen for exploring complex material...” › The New York Times “Leonardo no longer has any secrets” › Corriere della Sera (Italy) “A futuristic project to enjoy the work of Leonardo da Vinci” › A panel of judges chaired by Umberto Eco awarded L3 the “Contagiare Bellezza 2006” prize for its commitment to promoting cultural heritage and the enthusiastic public response it has generated What educators say “I can focus in on one of the designs and I can see it in 3D and animate it!” › Kurt Haunfelner, Museum of Science and Industry of Chicago “Your electronic reconstructions are the best I have ever seen” › Carlo Pedretti, Leonardo scholar What the public says “For the first time, I can truly say I have understood one of Leonardo’s machines. Press coverage and awards And I enjoyed myself at the same time” Top to bottom: NBC Nightly News, Umberto Eco gives an award, “I have never seen 3D technology used The New York Times Review in this way for cultural purposes” “The best exhibition on Leonardo I’ve ever seen” index of the exhibitions This catalogue presents five different exhibitions (they are in English but are available worldwide and can be translated into the local language) Title Size Page 1. The Virtual Codex Atlanticus 5,000 sq. ft. (460 sq. mt.) 6 2. Leonardo and Flight 3,000-5,000 sq. ft. (260-480 sq. mt.) 22 3. Da Vinci’s Workshop 9,000 sq. ft. (840 sq. mt.) 34 4. Discover Leonardo the Artist 5,000-9,000 sq. ft. (460-840 sq. mt.) 42 5. Da Vinci’s Bodies 5,000-9,000 sq. ft. (460-840 sq. mt.) 52 1. 2. 3. 4. 5. For more information, please contact Massimiliano Lisa [email protected] phone +39 02.79.41.81 For all images, artwork, texts, concepts, exhibitions fax +39 02.78.40.21 Copyright © 2005-2009 by Leonardo3 except: the original “Automobile” was commissioned by the Istituto e www.leonardo3.net Museo di Storia della Scienza of Florence and financed by the Banca di Cambiano; the setup at the MSI of Chicago [email protected] was designed by the MSI The reproductions of the Codex Atlanticus were drawn from the Hoepli edition of 1894-1904 Previous exhibitions: Exhibition The Virtual Codex Atlanticus 01 The Virtual Codex Atlanticus Leonardo da Vinci’s Machines Unveiled Da Vinci’s genius is most clearly expressed in the immense possibilities of this new approach his designs for amazing machines to be used (in fact, the premiere of this traveling exhibition in every imaginable walk of life (from flight took place at the Biblioteca Ambrosiana in Mi- to war, plumbing to music, mechanics to engi- lan, where the original manuscript is preserved). neering). The incredible and intriguing designs However, the highlight of this exhibition is the for these machines are all collected in the Co- integration of 50 interactive digital 3D work- dex Atlanticus, the largest and most precious ing models of the most intriguing machines. codex of all. Now, for the first time in history, Just click on Leonardo’s original design and... the Codex Atlanticus is accessible to the gen- up pops the 3D model. You can examine it and eral public. Through the technology of high- see (and even hear) it working. Most impor- resolution digital photography, we can now tant of all, you can finally understand the ma- present the pages of the Codex on interactive chines without reading any explanatory notes. stations, giving visitors the opportunity to dis- cover Leonardo’s machines for themselves. This exhibition has already toured successfully in locations like the Sony Building of Tokyo Not only does the exhibition display a number (20,000 visitors in the first 10 days), ExploraS- of physical models that have never been seen cience Museum of Tokyo ( Japan), Museum before, but the Codex Atlanticus itself is also in of Science and Industry of Chicago, USA interactive digital 3D format. You can turn the (200,000+ visitors), Pinacoteca Ambrosiana, pages and look at detailed close-ups. Previous Milan, Italy (where it was so successful it ran for exhibitions only provided static reproductions a full 12 months), Exploration Place (Wichita, of selected pages. Even looking at the original KS, USA) and Papalote Museo del Niño of manuscripts themselves cannot compete with Mexico City. Exhibition sections 1. The Codex Atlanticus . Flying Machine Visitors can explore the largest and most important Leonardo3 researchers have built Leonardo’s “real” Leonardo codex by turning the pages, looking at Flying Machine – the first in history. Another detailed close-ups and examining the interactive 3D exclusive for this exhibition. models of more than 50 machines. › 1 wooden model › 4 PC stations › 2 PC stations with interactive 3D software dedicated to (LCD displays and touch screens) this machine › 2 plasma stations, the “L3 Flat Table Experience™” › 1 video-projector station for live demos or use by the public . Multi-Cannon Gunship . Harpsichord-Viola Before this exhibition, no one had understood or built a Leonardo3 researchers have built an original “Da Vinci model of the design on the first page of this codex. musical instrument” - the sound is that of a viola with a › 1 wooden model from page 1 of the Codex piano keyboard. › 1 PC station with interactive 3D software dedicated to › 1 wooden model this machine › 1 PC station with interactive 3D software dedicated to this machine . Mazzocchio 6. Robot-Knight A fascinating geometrical drawing from folio 710 The most complete interpretation of the famous a/br of the Codex Atlanticus that was designed to be “Robot”. A mechanical soldier? For what purpose? physically built. › 1 metallic and wooden model › 1 wooden model › 1 PC station with interactive 3D software dedicated to this machine The L3 Exhibitions Catalogue 2010-2014 Exhibition The Virtual Codex Atlanticus 01 . Self-Propelled Cart For the first time in history, L3 has discovered how this design works. Our researchers have figured out what Leonardo intended and have built the first working model of the “Cart” in 500 years! › 1 wooden model › 1 PC station with interactive 3D software dedicated to this machine .