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Intermec Puts Some Fizz Into Dubai Refreshments Company with Their Sales Automation Solution

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For release: 8th November 2004 High resolution pictures available from editorial contact EDITORIAL CONTACT: Jo Gay NettResults Media Relations +971 4 331 1593 [email protected] Intermec puts some fizz into Dubai Refreshments Company with their Sales Automation solution • Intermec 700 mobile computers to be used across DRC fleet of more than 100 vehicles • Fully arabised route accounting and sales van delivery application software to be utilised • Solution to improve the streamlining of DRC supply chain Dubai, UAE, 8th November, 2004 - Intermec Technologies, announced that they have been selected to supply the Dubai Refreshments Company (DRC), with a total Van Sales and Route Accounting solution. DRC are the sole bottlers and distributors in Dubai and the Northern Emirates of over 15 beverages, including Pepsi, 7UP, Miranda, Mountain Dew, Shani & Aquafina. The Intermec solution includes the provision of Intermec 700 mobile computers, 6820 Printers as well as a fully arabised RoutePro32 software, Intermec’s market leading van sales and route accounting software. The solution will be implemented throughout Dubai and the Northern Emirates. Tony Nasr, Intermec UAE Area Manager commented “We were selected by DRC because of our proven Middle East installed base and track record. We understand the business issues of managing large distribution fleets and mobile sales; we’ve successfully deployed systems for many of the world’s leading fast moving consumer brands as well as many of the leading brands in the Middle East”. He continued “Add to that the superlative performance of RoutePro32 Software, running on what is now recognised as the industry’s leading mobile computer, combine it with the availability of local hardware and software support, and you come up with the best possible solution for DRC i.e. Intermec!” With more than 100 distribution trucks supplying around 12,000 outlets in the UAE, it is essential that DRC are able to manage the data collected from their mobile operations as efficiently as possible. Implementation of the solution will enable DRC to improve the streamlining of their supply chain. ”Our supply chain cannot function properly unless it has accurate and timely data on which to base decisions” stated GV Rao, IT Manager for DRC “the effect of inaccurate data can be costly, it can lead to lost sales from out-of-stocks or excess product which will eventually spoil and have to be thrown away" . General Manager for DRC, Alan Salem stated 'Our bottling technology and product range has experienced enormous growth since we were established some 4 decades ago. With this growth more demands have been made on our Sales, Distribution and Finance departments. The Intermec solution will enable us to gain better visibility and control of our sales force, giving us tighter control on cash collections and on receivables. We will have a faster competitive readiness to pricing and promotions, allowing us to respond to the market through targeted and specific customer and product marketing programmes” .He continued “The solution will provide more effective management of Key ‘Performance Indicators’ such as the number and type of products sold by customer per route, which is of vital importance within our industry”. Mirnah Technology Systems, an Intermec Premier Solutions Partner for the Middle East, will deliver DRC with a comprehensive software and hardware support scheme, from their new Dubai sales and support centre. Intermec will work with both Mirnah & DRC to ensure provision of the best possible service. Intermec & Mirnah have a long established and successful partnership, with Mirnah having extensive experience in deploying Intermec solutions for numerous food & beverage and general consumer goods distribution companies. They are providing their RoutePro32 software, which is the region’s leading route accounting and sales van delivery application software package and now has an installed base of thousands of users. RoutePro32 will be utilised by DRC in a fully Arabised version. Colin Summers, Intermec Regional Manager for the Middle East concluded “DRC are operating within an extremely fast moving market, where their competitive landscape is changing rapidly. With their market leading approach DRC will be able to successfully use our solution to achieve real ROI by improving their operations and supply chain management, ensuring they maintain their no. 1 position in the region. We’re extremely pleased and excited to be working with such a market leader”. ends 700 series colour mobile computer Intermec’s 700 series colour mobile computer with Microsoft Windows Powered Pocket PC combines the processing power of Intel XScale with application software to reduce labour costs and increase drivers’ efficiency by connecting them to the rest of the enterprise. Its configurable design allows the integration of up to 3 radios in a single device, provides a broad range of scanning options, two keypad options, and backs this up with market leading battery capacity to ensure long life. Designed ergonomically for use in harsh environments the 700 series is built to withstand multiple drops to concrete and is sealed against rain, dust and local humidity which makes it ideal to withstand the demanding environment of the Gulf. 6820 printer The Intermec 6820 printer produces high-quality customer invoices, receipts, load reports, transfers and other documents for route accounting applications. Data input is provided by the Intermec 6000 series mobile computers via holders and vehicle docks but also has options for the 600 and 700 Series mobile computers. The printer is available in multiple configurations; fully portable, fixed and wall mounted. Its 512 k flash memory can store DBCS fonts such as Korean and Chinese. “RoutePro32” software Part of an extensive range of Intermec route distribution software. The application operates on the 700 series mobile computer and provides inventory management, product pricing, customer and sales history, route management and communications, whilst presenting information to the user in an easy-to-understand format. “RoutePro” 32 manages route inventory from the time the trucks are loaded through to the end of the day, allowing sales representatives and drivers to spend more time in front of customers. The software is fully arabised and customised by Mirnah Technologies Systems especially for the Middle East Market. About Intermec Intermec Technologies Corp., a UNOVA Inc. (NYSE:UNA) company, a recent Microsoft OEM Embedded Partner of the Year, is a leader in global supply chain solutions and in the development, manufacture and integration of wired and wireless automated data collection and mobile computing systems. The company’s products and services are used by customers in many industries to improve productivity, quality and responsiveness of business operations, from supply chain management and enterprise resource planning to field sales and service. To learn more about how companies can benefit from Intermec’s 700 series mobile computers, or related hand-held, networking and printer products, contact Intermec Technologies Middle East, Office 313, Building 1, Dubai Internet City, PO Box 500273, Dubai, U.A.E.; tel:+971.4.3911940, fax: +971.4.3918751. Or visit Intermec's web site at www.intermec.com. To learn more about UNOVA, visit www.unova.com. About Dubai Refreshments Company Dubai Refreshments (P.S.C.) was established in 1959 by decree of HH Ruler of Dubai. In November 1959, the company established a factory for bottling and selling all Pepsi Cola drinks, which made Dubai refreshments the first company in the UAE to introduce soft drinks manufacturing. Dubai Refreshments remains to be at the forefront of the UAE refreshments industry and continues to expand by investing in the latest bottling technology complemented by quality management. Being the sole franchisee and distributor for PepsiCo, Dubai Refreshments maintains its leading position as supplier of soft drinks throughout Dubai and the Northern Emirates. About Mirnah Technology Mirnah Technology Systems, is the largest provider of van route and sales automation in the Middle East region. The company focuses primarily on the development and integration of automated data collection and mobile handheld computing systems. Although the majority of its installations are in van sales systems in the distribution sector, Mirnah also provides sophisticated solutions for warehousing using Radio Frequency technology and asset tracking. Intermec and Mirnah have been partners for more than 12 years. Mirnah have recently opened an office in Dubai which is set to further strengthen that relationship, enabling them to better service both existing and prospective clients needs in the region. For more information please visit www.mirnah.com or contact Reji Nair at their Dubai office on 00971 4 368 7557. .
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