Performance Report October 2018
Richard Bell, BBC iPlayer BBC Communications 07725641207 | Richard.Bell@bbc.co.uk October 2018 summary • October set a new record for total requests to BBC iPlayer, with 334m requests for TV programmes overall, up a huge 18% compared to October 2017.
• October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on September’s strong performance of 10.7m average requests per day.
• Episode one of Killing Eve was the most requested programme in October, getting more than 3.5m requests – all 8 episodes of the series appear in the top 20 requested episodes. Episode one of The Cry (released at the end of September) also performed well in October.
• Live requests for programmes and events on BBC remained consistent with September at 16%.
• Please note: Top performing episodes for August and September 2018 have been included in this pack.
Consistent with previous months: • TV platforms remain the largest device type accessing BBC iPlayer with 56% of total requests.
• The profile of BBC iPlayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use.
Slide 2 Index
Page Content
4-5 Monthly BBC iPlayer TV programme requests
6 Weekly TV programme requests by device type
7 Live vs on-demand TV requests
8 Notes about the data in this report
9-11 Top TV programmes – recent months
12 Use of BBC iPlayer for TV viewing by time of day
13 Profile of BBC iPlayer users 14 Glossary
Slide 3 Monthly BBC iPlayer requests across all platforms, since 2009
October set a new record for total requests to BBC iPlayer, with 334m requests for TV programmes overall, up a huge 18% compared to October 2017.
October: 334m
DATA TV requests SOURCE artificially CHANGE inflated*
Measurement 328 correction* 298 Data 334 missing* 273 242 250
212 145
127 Millions of requests per month per requests of Millions
86
Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul
Sep Sep Sep Sep Sep Sep Sep Sep
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov Nov
May May May May May May May May May May
Sept Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
January figures shown on graph
* Please refer to slide 8 for guide notes on months with data caveats Slide 4 Average daily BBC iPlayer online requests
October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on September’s strong performance of 10.7m average requests per day. October: 10.8m DATA TV requests SOURCE artificially CHANGE inflated* 10.6 Measurement Data correction* 9.6 missing * 8.8 10.8 8.1 7.8
6.8
4.7
4.1
2.9
1.6
Millions of requests requests of Millions per day (average monthly)
Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul
Sep Sep Sep Sep Sep Sep Sep Sep
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov Nov
May May May May May May May May May May
Sept Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
January figures shown on graph
Please refer to slide 8 for guide notes Slide 5 Requests for TV programmes by device type
TV platforms remain the largest platform for BBC iPlayer, making up 56% of overall share in October.
Number of requests (millions) % of requests
DATA SOURCE CHANGE 400 DATA 100% SOURCE 1% 1% 1% 1% 1% 350 CHANGE 4% 80% 32% 300 44% 48% 49% 54% 56% 250
178 186 60% 142 Unknown 200 TV Platform 22% 102 116 Millions 24% 150 Tablet 40% 23% 24% 18% Mobile 16% 20% 69 67 60 100 57 11% 58 Computer 11% 20% 11% 10% 33 34 36 11% 50 26 27 26% 20% 17% 46 50 35 46 48 15% 14% 14%
- 0%
Jun-16 Jun-17 Jun-18
Apr-16 Apr-17 Apr-18
Feb-16 Feb-17 Feb-18
Oct-16 Oct-17 Oct-18
Aug-16 Aug-17 Aug-18
Dec-16 Dec-17
Jun-16 Jun-17 Jun-18
Apr-16 Apr-17 Apr-18
Feb-16 Feb-17 Feb-18
Oct-16 Oct-17 Oct-18
Aug-16 Aug-17 Aug-18
Dec-16 Dec-17
Please refer to slide 8 for guide notes. Slide 6 Please Please refer slide to 8 guide for notes. Source switched from iStats AV to AViStats from switched Source Notes: Live versus on versus Live 100% Live Live requests for programmes and events on BBC remained consistent in October at 16%. 10% 20% 30% 40% 50% 60% 70% 80% 90% 0%
Jan-16 92% 8% On-demand Feb-16 93% 7%
Mar-16 93% 7%
Streamsense Apr-16 93% 7%
May-16 93% 7% Live
Jun-16 89% 11% DATA SOURCE CHANGE SOURCE DATA
- in Adobe DigitalAdobe in
Jul-16 81% 19% programmes TV for requests demand
Aug-16 72% 28%
Sep-16 85% 15% Analytix Oct-16 85% 15%
(iStats) in July 2016 (iStats) in July Nov-16 83% 17% % % requests programmes TVfor Dec-16 85% 15%
Jan-17 83% 17%
Feb-17 84% 16%
Mar-17 83% 17%
Slide Slide Apr-17 84% 16% 7 May-17 82% 18%
Jun-17 79% 21%
Jul-17 82% 18%
Aug-17 83% 17%
Sep-17 82% 18%
Oct-17 82% 18%
Nov-17 81% 19%
Dec-17 82% 18%
Jan-18 82% 18%
Feb-18 79% 21%
Mar-18 81% 19%
Apr-18 81% 19%
May-18 80% 20%
Jun-18 73% 27%
Jul-18 78% 22%
Aug-18 85% 15%
Sep-18 84% 16%
Oct-18 84% 16% Notes for figures in this report Data issues to note • Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. • Figures for Virgin Cable and Sky are estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016. • TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends. • Some TV request data was not captured in March 2015 (estimated 17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report.
The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. • Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts). • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014.
Slide 8 BBC iPlayer - top 20 TV episodes, October 2018 (excluding Virgin Media cable and Sky) Episode 1 of Killing Eve was the most requested programme in October, with around 3.5m requests. All episodes of this compelling BBC Three programme appeared in the Top 20. The first episodes of new series of Doctor Who and The Apprentice and The Cry also did well. BBC iPlayer Top 20 TV episodes – BBC iPlayer Top 20 TV episodes – All Total requests per ep. most requested episode per series Total requests per ep. Killing Eve Series 1 Episode 1 3,555,000 Killing Eve Series 1 Episode 1 3,555,000 Doctor Who Series 11 Episode 1 2,962,000 Doctor Who Series 11 Episode 1 2,962,000 The Cry Series 1 Episode 1 2,924,000 The Cry Series 1 Episode 1 2,924,000 Killing Eve Series 1 Episode 7 2,430,000 The Apprentice Series 14 Episode 1 2,263,000 Killing Eve Series 1 Episode 6 2,332,000 Informer Series 1 Episode 1 1,793,000 Killing Eve Series 1 Episode 8 2,286,000 Strictly Come Dancing Series 16 Episode 5 1,395,000 The Apprentice Series 14 Episode 1 2,263,000 Bodyguard Series 1 Episode 6 1,360,000 Killing Eve Series 1 Episode 5 2,237,000 EastEnders - 09/10/2018 1,071,000 Killing Eve Series 1 Episode 4 2,194,000 This Country - 13/10/2018 859,000 The Cry Series 1 Episode 2 2,087,000 Match of the Day 2018/19 - 20/10/2018 753,000 The Apprentice Series 14 Episode 2 1,935,000 Wanderlust Series 1 - Episode 5 713,000 The Cry Series 1 Episode 3 1,900,000 Stacey Dooley Investigates - 08/10/2018 672,000 Killing Eve Series 1 Episode 3 1,895,000 Have I Got News for You Series 56 Episode 2 663,000 The Apprentice Series 14 Episode 3 1,826,000 The Little Drummer Girl Series 1 Episode 1 626,000 Informer Series 1 Episode 1 1,793,000 The Graham Norton Show Series 24 Episode 2 614,000 Killing Eve Series 1 Episode 2 1,746,000 Casualty Series 33 Episode 8 603,000 The Apprentice Series 14 Episode 4 1,580,000 Press Series 1 Episode 5 577,000 The Cry Series 1 Episode 4 1,485,000 Peter Kay's Comedy Shuffle Series 3 Episode 1 554,000 Doctor Who Series 11 Episode 2 1,443,000 Drowning in Plastic - 01/10/2018 546,000 Strictly Come Dancing Series 16 Episode 5 1,395,000 Would I Lie to You? Series 12 Episode 2 503,000
Please refer to slide 8 for guide notes Slide 9 BBC iPlayer - top 20 TV episodes, September 2018 (excluding Virgin Media cable and Sky) Episode 1 of Bodyguard was the most requested programme in September, getting close to 7m requests. Each of the 6 episodes in the series had more than 3m requests each. The first episode of Killing Eve also performed outstandingly, with 4.6m requests in September. BBC iPlayer Top 20 TV episodes – BBC iPlayer Top 20 TV episodes – All Total requests per ep. most requested episode per series Total requests per ep. Bodyguard Series 1 Episode 1 6,909,000 Bodyguard Series 1 Episode 1 6,909,000 Bodyguard Series 1 Episode 3 5,630,000 Killing Eve Series 1 Nice Face 4,617,000 Bodyguard Series 1 Episode 4 4,990,000 Wanderlust Series 1 Episode 1 1,760,000 Killing Eve Series 1 Nice Face 4,617,000 Strictly Come Dancing Series 16 Week 1 1,320,000 Bodyguard Series 1 Episode 2 4,495,000 EastEnders 06/09/2018 1,103,000 Bodyguard Series 1 Episode 5 4,260,000 Trust Series 1 The House of Getty 1,035,000 Bodyguard Series 1 Episode 6 3,035,000 Reported Missing Series 2 Episode 1 1,023,000 Killing Eve Series 1 I'll Deal With Him Later 2,549,000 Press Series 1 Death Knock 1,014,000 Killing Eve Series 1 Don't I Know You? 2,317,000 Match of the Day 2018/19 22/09/2018 808,000 Killing Eve Series 1 Sorry Baby 1,993,000 Celebrity MasterChef Series 13 Episode 6 776,000 Wanderlust Series 1 Episode 1 1,760,000 Black Earth Rising Series 1 In Other News 695,000 Killing Eve Series 1 I Have a Thing About Bathrooms 1,730,000 Reported Missing Series 2 Episode 2 677,000 Killing Eve Series 1 Take Me to the Hole! 1,619,000 Stacey Dooley Investigates Shot by My Neighbour 657,000 Killing Eve Series 1 I Don’t Want to Be Free 1,520,000 Casualty Series 33 Episode 4 638,000 Killing Eve Series 1 God, I’m Tired 1,383,000 Dragons' Den Series 16 Episode 4 609,000 Strictly Come Dancing Series 16 Week 1 1,320,000 Princess Margaret: The Rebel Royal S1 Pleasure vs Duty 522,000 Strictly Come Dancing Series 16 Launch 1,132,000 Mother's Day 505,000 EastEnders 06/09/2018 1,103,000 Bing Show 462,000 EastEnders 11/09/2018 1,048,000 The Next Step Series 6 Sweet and Salty 459,000 Trust Series 1 The House of Getty 1,035,000 Gone Girl 428,000
Please refer to slide 8 for guide notes Slide 10 BBC iPlayer - top 20 TV episodes, August 2018 (excluding Virgin Media cable and Sky) BBC One’s thrilling drama Bodyguard was by far the most requested programme in August, with the first episode getting over 2m requests, despite only being available on BBC iPlayer from the 26th August. BBC iPlayer Top 20 TV episodes – BBC iPlayer Top 20 TV episodes – All Total requests per ep. most requested episode per series Total requests per ep. Bodyguard Series 1 Episode 1 2,026,000 Bodyguard Series 1 Episode 1 2,026,000 Bodyguard Series 1 Episode 2 1,436,000 Age Before Beauty Series 1 Episode 1 1,344,000 Age Before Beauty Series 1 Episode 1 1,344,000 EastEnders 03/08/2018 1,026,000 EastEnders 03/08/2018 1,026,000 Match of the Day 2018/19 11/08/2018 995,000 EastEnders 02/08/2018 1,019,000 Cuckoo Series 4 Lawyer of the Year 783,000 EastEnders 10/08/2018 1,009,000 Celebrity MasterChef Series 13 Episode 1 745,000 Match of the Day 2018/19 11/08/2018 995,000 Keeping Faith Series 1 Episode 4 735,000 EastEnders 07/08/2018 971,000 Dragons' Den Series 16 Episode 1 676,000 EastEnders 06/08/2018 954,000 Casualty Series 33 Episode 1 670,000 EastEnders 17/08/2018 928,000 Cardinal Blackfly Season Red 612,000 EastEnders 14/08/2018 928,000 The Real Marigold Hotel Series 3 Episode 1 572,000 EastEnders 09/08/2018 925,000 Who Do You Think You Are? Series 15 Robert Rinder 571,000 EastEnders 24/08/2018 919,000 Picnic at Hanging Rock Series 1 Episode 1 540,000 EastEnders 16/08/2018 901,000 The Next Step Series 6 Amy's Prom Has Got It Goin' On 496,000 EastEnders 13/08/2018 901,000 Bing Show 484,000 EastEnders 21/08/2018 883,000 Hidden Series 1 Episode 1 479,000 EastEnders 23/08/2018 854,000 Eat Well for Less? Series 5 Episode 4 461,000 EastEnders 20/08/2018 846,000 Hey Duggee Series 2 The Glasses Badge 452,000 EastEnders 27/08/2018 831,000 Match of the Day 2 2018/19 12/08/2018 450,000 Age Before Beauty Series 1 Episode 2 828,000 Travels in Trumpland with Ed Balls Series 1 Proud 443,000
Please refer to slide 8 for guide notes Slide 11 Please Please refer slide to with proportionally more viewing in daytime and late peak. relative usage pattern by time of day The scale for each line on this graph is different BBC iPlayer BBC Note: each line has a very different scale (see peaks)
14 06:00 for guide notes 07:00
08:00 –
09:00 use for TV online by time of day, October 2018 Octoberday, of by time online for TV use
10:00 –
11:00 with BBC iPlayer use (for TV)being closer to the pattern of TVviewing, than of interne Internet Internet peak
12:00 28.4million
13:00 –
traditional TV viewing is far higher thanBBC iPlayer use. However it show
14:00
–
15:00
16:00 Slide Slide
12 17:00
18:00 22.5million 19:00 TV peak
20:00 iPlayer iPlayer TV peak –
21:00 929,000
22:00
23:00 –
00:00
01:00
02:00
03:00
04:00
05:00 s the t use,
TV & iPlayer Product: demographics of BBC iPlayer users
In Q3 2018 there were slightly more women using BBC iPlayer than men, and it remains predominantly under-55 years in terms of age.
100%
100%
18%
18%
19%
19%
21%
22%
23% 80% 25%
80% 31%
44%
48%
48%
49%
49%
50%
52%
52% 53% 55+
Women
60%
35% 38%
60% 37%
39%
40%
39% 39%
37% 35-54 33%
40% Men 40%
16-34
57%
52%
52%
52%
51%
50%
48% 48% 20% 47%
20% 46%
45% 45%
METHOD 43%
40%
39%
39% 37% CHANGE 36% IN 2014 0% 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2010 2011 2012 2013 2014 2015 2016 2017 2018 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100%
31% 80% 80% 34% 38% 53% 51% 51% 55+ 60% 60% Women 33% 35% 35-54 33% 40% Men 40% 16-34 47% 49% 49% 20% 20% 36% 31% 29%
0% 0% Users of BBC iPlayer Home broadband All TV viewers Users of BBC iPlayer Home broadband All TV viewers users users
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 13 Data up to Q3 2018 for Home Broadband and All TV, Q32 2018 for iPlayer users. Glossary
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Requests are made up of two components:
• Stream – click to play instantly
• Download – save to your device to play later. We report download playback, rather than downloads, where possible.
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV and are available on BBC iPlayer.
• Live / simulcast – streaming of live TV channels on the service, at exactly the same time as broadcast on traditional TV. Since May 2016, this data also includes webcasts of live events that are available through BBC iPlayer but not available on linear TV.
Extra footnotes for slide 12 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Slide 14