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October 2018 Performance Report

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October 2018 Performance Report Performance Report October 2018 Richard Bell, BBC iPlayer BBC Communications 07725641207 | [email protected] October 2018 summary • October set a new record for total requests to BBC iPlayer, with 334m requests for TV programmes overall, up a huge 18% compared to October 2017. • October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on September’s strong performance of 10.7m average requests per day. • Episode one of Killing Eve was the most requested programme in October, getting more than 3.5m requests – all 8 episodes of the series appear in the top 20 requested episodes. Episode one of The Cry (released at the end of September) also performed well in October. • Live requests for programmes and events on BBC remained consistent with September at 16%. • Please note: Top performing episodes for August and September 2018 have been included in this pack. Consistent with previous months: • TV platforms remain the largest device type accessing BBC iPlayer with 56% of total requests. • The profile of BBC iPlayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use. Slide 2 Index Page Content 4-5 Monthly BBC iPlayer TV programme requests 6 Weekly TV programme requests by device type 7 Live vs on-demand TV requests 8 Notes about the data in this report 9-11 Top TV programmes – recent months 12 Use of BBC iPlayer for TV viewing by time of day 13 Profile of BBC iPlayer users 14 Glossary Slide 3 * Please refer to slide guide8 for notes on months caveats data with January figures shown shown on graph figuresJanuary Jan 09 Monthly Monthly BBC iPlayer requests across all Mar Millions of requests per month 2017. October to compared 18% huge a up overall, programmes TV for requests 334m with iPlayer, BBC to requests total for record new a set October May Jul Sept Nov Jan 10 86 Mar May Jul Sep Nov 127 Jan 11 Mar May Jul Sep Nov 145 Jan 12 Mar May Jul Sep Nov Measurement 212 correction* Jan-13 Mar May Jul Sep Slide Nov 4 242 Jan-14 Mar missing* May Data Jul Sep Nov 273 Jan-15 Mar platforms, platforms, since 2009 May Jul TV requests artificially artificially Sep inflated* Nov Jan-16 250 Mar May CHANGE CHANGE SOURCE Jul DATA Sep Nov 298 Jan-17 Mar May Jul Sep October: October: 334m Nov 328 Jan-18 Mar May Jul 334 Sept Please Please refer slide to 8 for guidenotes Average daily Average BBC iPlayer online requests Millions of requests per day (average monthly) day. per requests average 10.7m of performance strong September’s on building day, p requests 10.8m of average an were There Dancing. Come Strictly and Apprentice The Doctor Who, of series new as well as Eve, record a also was October January figures shown shown on graph figuresJanuary Jan 09 1.6 Mar May Jul Sept Nov Jan 10 2.9 Mar May Jul Sep - breaking month for the average number of requests per day, thanks to the continued success of Killing Killing of success continued to the thanks day, per requests of number average the for month breaking Nov 4.1 Jan 11 Mar May Jul Sep Nov Jan 12 4.7 Mar May Jul Sep Nov Measurement Measurement Jan-13 6.8 correction* Mar May Jul Slide Sep 5 Nov Jan-14 7.8 Mar May missing Jul Data Sep * Nov 8.8 Jan-15 Mar May TV TV requests Jul artificially Sep inflated* Nov 8.1 Jan-16 Mar CHANGE CHANGE May SOURCE Jul DATA Sep Nov Jan-17 9.6 Mar May Jul Sep Nov 10.6 Jan-18 Mar October: 10.8m 10.8m May er Jul 10.8 Sept Requests for TV programmes by device type TV platforms remain the largest platform for BBC iPlayer, making up 56% of overall share in October. Number of requests (millions) % of requests DATA SOURCE CHANGE 400 DATA 100% SOURCE 1% 1% 1% 1% 1% 350 CHANGE 4% 80% 32% 300 44% 48% 49% 54% 56% 250 178 186 60% 142 Unknown 200 TV Platform 22% 102 116 Millions 24% 150 Tablet 40% 23% 24% 18% Mobile 16% 20% 69 67 60 100 57 11% 58 Computer 11% 20% 11% 10% 26 33 34 36 11% 50 27 26% 20% 17% 15% 46 50 35 46 48 14% 14% - 0% Jun-16 Jun-17 Jun-18 Apr-16 Apr-17 Apr-18 Feb-16 Feb-17 Feb-18 Oct-16 Oct-17 Oct-18 Aug-16 Aug-17 Aug-18 Dec-16 Dec-17 Jun-16 Jun-17 Jun-18 Apr-16 Apr-17 Apr-18 Feb-16 Feb-17 Feb-18 Oct-16 Oct-17 Oct-18 Aug-16 Aug-17 Aug-18 Dec-16 Dec-17 Please refer to slide 8 for guide notes. Slide 6 Please refer to slide 8 for guide notes. for to8 guide slide refer Please Source switched from iStats AV to Notes: Live versus on 100% Live requests for programmes and events on BBC remained consistent in October at 16%. at October in consistent remained BBC on events and programmes for requests Live 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% Jan-16 92% 8% On-demand Feb-16 93% 7% Mar-16 93% 7% Streamsense Apr-16 93% 7% May-16 93% 7% Live Jun-16 89% 11% DATA DATA SOURCE CHANGE - in in Adobe Digital Jul-16 81% 19% demand requests for TV programmes Aug-16 72% 28% Sep-16 85% 15% Analytix Oct-16 85% 15% (iStats) in July July in (iStats) 2016 Nov-16 83% 17% % requests for TV programmes %requests Dec-16 85% 15% Jan-17 83% 17% Feb-17 84% 16% Mar-17 83% 17% Slide Apr-17 84% 16% 7 May-17 82% 18% Jun-17 79% 21% Jul-17 82% 18% Aug-17 83% 17% Sep-17 82% 18% Oct-17 82% 18% Nov-17 81% 19% Dec-17 82% 18% Jan-18 82% 18% Feb-18 79% 21% Mar-18 81% 19% Apr-18 81% 19% May-18 80% 20% Jun-18 73% 27% Jul-18 78% 22% Aug-18 85% 15% Sep-18 84% 16% Oct-18 84% 16% Notes for figures in this report Data issues to note • Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. • Figures for Virgin Cable and Sky are estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016. • TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends. • Some TV request data was not captured in March 2015 (estimated 17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. • Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts). • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014. Slide 8 BBC iPlayer - top 20 TV episodes, October 2018 (excluding Virgin Media cable and Sky) Episode 1 of Killing Eve was the most requested programme in October, with around 3.5m requests.
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