The Booklet BIKE. TRAIN. BIKE.

FASTER. EASIER. COOLER.

The sole responsibility for the content of this publication etc lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. WHY BiTiBi? BUILDING BLOCKS (BB) - COMBINING BIKES & TRAINS STEP-BY-STEP APPROACH The future of urban mobility is the revival BiTiBi created six building blocks to of the tried and tested combination of guide the development, implementation and trains. and evaluation of the pilot projects. BB1 - Build safe, sheltered, and BiTiBi (Bike-Train-Bike) is an innovative, convenient bike parking three-year project funded by the Location is an absolute priority. Racks European Union aimed at improving and parking facilities at the wrong the livability of European cities and location won’t be used. improving the energy efficiency of our transport. Combining the two most BB2 - Offer convenient public bikes energy efficient modes of transportation, At railway stations a back-to-one bike the and the train, provides rental system should be available. Users a seamless door-to-door transport return their rented bikes to the station connection. Faster, easier and cooler. at the end of the rental period in this system. BB3 - Unite the bike-train MODERN PARADIGM SHIFT PILOT PROJECT SUCCESS organisations Having one integrated organisation is BiTiBi services used the Dutch model Pilot projects were implemented in the the best guarantee for a successful and as inspiration to promote the bike-train- regions of Barcelona, Milan, Liverpool intuitive door-to-door approach. bike modal merger instead of cars and and in Belgium with the help from ten the combination of cars and trains. partners. The goal was to demonstrate BB4 - Integrate payment systems of The project applied lessons learned that bike-train-bike combinations bike and rail services from the Dutch approach and worked work and to inspire all European Integrated payment of all rail and bicycle to solve typical issues such as lack of cities to consider this modern, multi- services adds convenience to users. parking at stations; no last mile solution modal approach to transport. BiTiBi BB5 - Communicate positively when taking the train; ineffective fare successfully substituted trips made by Build communication strategies around integration or worse, none at all; bike cars with bike-train-bike transport in all the keywords: easy, fast, affordable, services not corresponding to user pilot locations, effectively increasing the convenient, cool… needs; no bicycle friendly access to train modal share of this transit combination stations; lack of knowledge about the by the end of the three-year project. BB6 - Bicycle Infrastructure available services and cultural barriers. Develop safe bike infrastructure to reach the station.

01 02 Transportation Modal Shift DUTCH APPROACH of OV-fiets Members

CYCLING CULTURE With 26% of all daily trips achieved by In addition to offering a high level of bike, is an integral part of daily services, safe bike parking for almost life for everyone in the Netherlands. The 500,000 bicycles is available at train country leads the way when it comes stations and typically has direct to the bike-train-bike combination. This connection to the platforms or the began in the late 1990’s when Dutch station hall. All these facilities make train officials noticed old bikes were cycling to train stations an easy and being parked and left at destination attractive option. This shows us that stations by passengers who used them increasing bicycle parking capacity at for semi-regular trips. In response, an train stations leads to more passengers investment plan to enlarge and renew using trains. all cycling facilities at railway stations was passed in 1999. By 2002, railway If the bike parking facility cannot be built operator NS had already observed a within the station, it is crucial to gain a 20% increase in passengers. Today solid understanding of the access routes nearly half of all train passengers take a and to position it in their “flow”. From the bike to reach their station. Dutch experience, we can recommend to install the first rack for smaller stations its A ng Un roun 10-20 meters from the station entrance. Data based on a user survey (2011) ri d At larger stations, greater distances are ha St S at acceptable. e io ik n OV-FIETS s B Key to the success of the bike-train- The fee includes a 24-hour period of

bike combination is OV-fiets. Launched use and the bike can be picked up and Bike Parking Spots at Stations

in 2003, the public bike – OV-fiets – is dropped off at the same station.

now available at 280 out of 410 stations

across the country. OV-fiets allows A highly valued service offered by the

train passengers to reach their final OV-fiets is the option torent two bikes

destination by bike after disembarking. at one time. How does it work? With a

These bicycles, in a classic Dutch single subscription, a member can rent

design, are provided by the main railway two bikes at the same time and from the

operator NS. The same “OV-chipkaart” same station. The price of the second

transit card that is used on trains, buses, bike is the same as the first. Therefore,

metro and trams throughout the country you can take a family member, a friend

is also used for renting an OV-fiets. or a colleague with you.

Year: 2016 03 04 INSPIRING MARKETING Average Trip Distance THE UK STRATEGIES (BB5) The BiTiBi UK pilot project was particularly effective in their marketing BIKE & GO AND SECURED BIKE efforts. Successful actions included: SHELTERS Creating promotional materials to Merseyrail operates the urban railways celebrate the second anniversary in the Liverpool area and provides of Bike & Go at the Liverpool Bike & Go rentals and secured bike South Parkway train station with Transportation Modal Shift of Secure Bike Shelter Users and Bike shelters. Bike & Go is a Dutch-inspired passengers and bike users. nationwide A-to-A bicycle scheme & Go Members considering the same trip available at 70 railway stations across Developing Business-to-Business the UK enabling the pilot project to (B2B) marketing: Discounts for have an impact across the country. companies, welcome packs for The secured bike shelters are available employees, etc. Bike & Go was also at 90% of Liverpool’s urban railway promoted at a European employee stations. Marketing activities created benefits conference in London. significant results at a majority of the participating stations and increased Improving the registration process awareness of services. via mobile devices to offer on-the- spot registration. 50% of new Bike & Go members rent a bike the same Bike Parking Spots at Stations day they register.

Developing marketing tools, like member-get-member schemes, to encourage word-of-mouth promotion.

Increasing Bike & Go visibility by parking a bike in visible places at stations with an attached flag reading: “want to hire me today?” Large banners were also placed all around the station. These visibility efforts contributed to bike rentals Secured bike shelters more than doubling during the BiTiBi project.

05 06 ITALY

Average Trip Distance COMO AND BOLLATE - there was no comprehensive strategy the parking facility through a front for bike parking. Thanks to BiTiBi, entrance followed by direct access to MILAN AREA Ferrovienord worked on creating and train platforms through another door. The selected pilot projects were the implementing an effective bike parking Customers must be in possession of a railway stations of Bollate Nord, Bollate strategy in the Milan area. swipe card, the same card used to get Centro, and Como Borghi located in the a train ticket, in order to access the bike Milan area. All stations are served by BICYCLE PARKING (BB1) parking facility. The card is programmed the same railway infrastructure company As part of the pilot project, a bike to allow the customer to access two bike known as Ferrovienord. Bollate Centro parking facility designed for 90 bicycles parking facilities on the train network. and Bollate Nord stations already had was opened at the Como Borghi station. safe and sheltered pre-BiTiBi bike The parking facility was built as close While Como Borghi is a rather small parking facilities, with 200 spaces in as possible to the train platforms so that station, the opening of the bike Bollate Centro and 100 spaces in Bollate cyclists can park a bike and get to their parking facility demonstrates that bike Nord. Como Borghi train station had platform in just a few minutes. Arriving parking strategies can be successfully 20 non-sheltered bike parking spaces. from the square in front of the station, implemented at any scale and have a Despite these existing parking facilities, cyclists have direct and easy access to positive impact.

Bike Parking Spots at Stations

07 08 Sant Cugat Secured Bike Parking SPAIN

SANT BOI & SANT CUGAT - BARCELONA AREA In the Barcelona metropolitan area, two municipalities were involved in develop- ing BiTiBi pilot projects: Sant Cugat del Vallès and Sant Boi de Llobregat. These two cities are strategically placed for first and last mile commuters and are located in the Ferrocarrils de la Generalitat de Catalunya (FGC) operational corridors. Large companies, hospitals, universities and industrial areas fall within a 3 km radius of each station, which means em- ployees and students can benefit from the bike and train combination for their daily commute instead of driving a car.

BICYCLE PARKING (BB1) COMPANY BIKE FLEET (BB2) In Sant Cugat and Sant Boi, safe and A Business-to-Business proposition for secure bike parking stations have the last mile (including maintenance been built by the entrances of the train and insured electric bicycles) has been stations. In Sant Cugat, the soon-to- offered to companies in both cities. In open 120 space bike parking facility will total, 20 e-bikes are being provided to be expanded to 300 as demand grows. companies whose employees commute In Sant Boi, a secure bike storage for by train. Both Sant Cugat and Sant company fleets was opened in October Boi are currently doing half-year pilot 2016. projects to make free rental bikes available for participating companies. Plenty of promotional efforts have been aimed at companies, some of them promoting cycling within their staff. For example, the bike operator organised “Try a Bike & Ride to the Station” events and invited several companies to 09 participate. 10 INSPIRING COMMUNICATIONS STRATEGIES (BB5) BELGIUM nits Arou One of the primary objectives of the g U nd rin Sta Belgian pilot project was to focus on a 22% ha ti S on GHENT & LIÈGE - BLUE-BIKE marketing and communication strategy of Blue-bike + e s and to strengthen the Blue-bike brand in train trips replace ik Launched in 2011, the Blue-bike service Belgium. BiTiBi and Blue-Bike achieved a trip formerly B

is a back-to-one bicycle sharing system this through a variety of actions which made by car

to enable railway passengers to cover include:

the last mile of their journey. At the

beginning of the BiTiBi in 2014, the Development of social media

project locations had 42 operational bike

communications (facebook,

sharing stations known as Blue-bike.

twitter, instagram) and creation

There are now 48 Blue-bike stations,

of a community of users to share

with the goal of reaching 115 stations by

a positive image of the service.

the end of 2020.

Blue-bike also organised photo

contests, set up Facebook targeted

Ghent and Liège were chosen for the

advertising, and used these forms

BiTiBi pilot projects. Ghent is in the north

of media to get user feedback. The

of Belgium (Flanders) and is known

train company SNCB/NMBS also for its . While Liège, in promoted the bike rental service on the south (Wallonia), is still developing social media. bicycle transit. Creation of a three-party payment Bike Parking Spots at Stations partnership to launch the Blue-bike service in new cities: one euro is paid for by the city, one euro by the Flemish Government and one euro by the user. When a city financially commits to this partnership, it also invests in communication campaigns to promote it.

Put in place local marketing and commercial actions: flyers available on distributors, smartphone holder offered to new users, free train cards Bike Rentals per Month for B2B clients, and free coffee in some cafés for Blue-bike users.

Blue-bike joined Mobib, the national smart card for transit to create a user-friendly integrated payment system. 11 12 Impacts of BiTiBi Services PROJECT RESULTS on Mobility in the Pilot Projects

Global Results of the Pilot Projects: 2015-2016, Two Years of Increase

BIKE SHARES INCREASED The development of several bike share systems in the BiTiBi pilot projects all demonstrated how cycling can be the BIKE PARKING INCREASED CAR DRIVING DECREASED fastest and easiest way for a passenger to reach their final destination. Imagine Safe and secure bike parking facilities The behavioural change in car use is the final destination is 3km from a are key to encouraging passengers to affected by a couple factors. For the railway station: ride to the train station. In every pilot whole trip, car use decreases when location, the opening of new parking bike share schemes are implemented. • Walking takes nearly 45 mins. facilities and an increase in available Secure bike parking facilities encourage • Public transport takes 15 mins due to parking options led to a rise in cycling. more passengers to bike to the station, traffic and detours. Waiting time before further decreasing the dependence on catching the bus is 10 mins or more. Consider the dilemma of parking cars in cars for the first leg of their trip. That’s at least 25 mins total. a city. When there aren’t places to park • A taxi takes only 10 mins, but can be a car, there are fewer drivers. The very quite expensive. same is true for cycling. A destination, • A bicycle takes 15 mins from start to especially a train station, without safe finish... bike share schemes at the and sheltered bicycle parking means 13 train station make this possible! there will be fewer cyclists. 14 400% RATE OF RETURN Considering the basic expense of installing bike parking facilities 2030 SCENARIOS and the different benefits they provide, there is a 400% societal return on investment. In other words, society benefits four times as much as the cost of the bike parking facilities. Annually they provide ENVIRONMENTAL & SOCIETAL IMPACTS €3 billion in benefits (mainly related to health) and cost €750 million for maintenance, etc. To demonstrate the large potential societal gains BiTiBi can bring to Europe, the BiTiBi team developed a scenario for Using our results of modal shift and average trip distances for different modes 2030 in which 20% of EU railway users ride a bike to the from the BiTiBi project, we calculated the car and bus pkm that will be avoided train station. 20% represents less than half the share of Dutch and future cycling and train pkms. railways users currently riding a bike to the train station and five times more than the estimated 4% for all European railway users. 4% of railway users riding to the train station was also Investment Costs vs. Social Benefits (2030 - whole EU) the BiTiBi average when the pilot projects began.

Results If 20% of EU railway users arrive at the train station by bike, in 2030 there will be: *Calculation assumpations: 200 traveling days/year; 2 250 million more railway users trips/day; 2.98 million racks needed; 1,000 €/rack; last of a bike parking: 20 years; 5 billion fewer km driven by cars maintenance cost: 200€/ year/rack.

Reduction of 800 ktons of CO2, 55 tons of PM and 250 tons of NOx emitted

Reduction in energy use from 200,000 toe/km or 2500 Mwh

1200 lives saved each year because of the increase in physical + activity. This is equivalent to €3 billion in savings in health expenses when a train passenger rides to the station at least three times a week (according to HEAT tool). € 400% rate of return on investments in bicycle parking :) Healthier and more livable cities *Calculation assumpations: 123 annual rentals/bike; 16 million rentals in EU; 130 700 bikes needed; last of the bike: 5 years; maintenance cost of the bike system: 600€/year/bike. 15 16 IF YOU RODE A BIKE, YOU’D BE ON THE PLATFORM ALREADY

Bike & Go bikeandgo.co.uk @UKBikeandGo

OV-fiets ov-fiets.nl @NS_online facebook.com/nederlandsespoorwegen

Blue-bike blue-bike.be @BlueBikeBelgium facebook.com/bluebikebelgium bluebikebelgium

BiTiBi in Catalonia FerrovieNord bitibi.cat ferrovienord.it @BiTiBiCat facebook.com/bitibi.cat BiTiBi bitibi.eu @biketrainbike facebook.com/biketrainbike [email protected] BiTiBi.EU Combining bicycles & trains 17 © BiTiBi - All rights reserved - February 2017 PARTNERS