OWEN MOORE Playing Leads in Victor MONDAY, NOVEMBER 25th.« kJ Lilt Imp Nestor Champion Mamma’s Boy (C). The Regeneration of Worthless Dan (D.) The Gateway to America (D.)

TUESDAY, NOVEMBER 26th. Gem Bison Eclair The Toll of the Sea (D.) An Indian Outcast (D.)

WEDNESDAY, NOVEMBER 27th Powers Nestor Ambrosio The Way of the Transgressor (C.) A Friend Indeed (C.-D.) Playing With Edged Tools (D.)

THURSDAY, NOVEMBER 28th. Rex Imp Eclair For the Love of Mike (C.) Vengeance (2-R. D.)

FRIDAY, NOVEMBER 29th. Victor Powers Nestor

' The Matrimonial Agency of Roaring - It Happened Thus (C.) Hawkins Moves (C.) Gulch (C.)

SATURDAY, NOVEMBER 30th. Bison Imp Milano The Enchanted Umbrella (C.) The Massacre of the 4th Cavalry (D.) Bullet Proof A Coat (C.) Adba River Rapids (Scenic)

SUNDAY, DECEMBER 1st. Rex Eclair Crystal Locked Out. A Picnic in Dakota A Heart Reclaimed (D.) Bonifacio is bashful (C.) (Split) THE ANIMATED WEEKLY SHIPPED EVERY WEDNESDAY THE UNIVERSAL WEEKLY 1 Trapped By Fire “101” BISON DRAMA

Jack stuck loyally to his friend and in the hour of danger faced death to save him. A splendid story of heroism and self-sacrifice.

UNIVERSAL Edited by THOMAS BEDDING : OFFICES, MECCA BUILDING, AT 48th ST., Advertising Rates on Application EDITORIAL THE BALKAN WAR IN UNIVERSAL The Universal Company, with sleep- advertise. We are glad to read and PICTURES. less enterprise, has had its own oper- reproduce this article. We wrote much ators on the field of battle. Crossing the same sort of thing in these pages The in the East of Europe which war the Atlantic at this moment are many months ago. We have written it in is drawing to a conclusion is declared films illustrative of the principal scenes other moving picture publications that authorities to be by competent military in the great conflict, secured by our own we have edited. So we are glad to have of modern one of the most sanguinary operators, to whom we cabled several somebody else thinking as we do on this carnage in the times. There was great weeks ago. We advise the Exhibitor to vital matter. Advertise, Mr. Exhibitor. Russo-Japanese war and the Franco-Ger- get in touch with his Universal Ex- We told you this in the “Implet” and of and in the American man war 1871, change and look out for shipping and other publications and we tell it to you Civil War of 1861-1865. The Balkan war release dates for these Balkan war pic- again in this, because the urgency of experts to which we is declared by these tures. They are bound to vastly inter- your advertising is very pressing. with these great refer as comparable est his audiences. We shall carefully life and When we see you advertise and ad- struggles in respect to loss of avoid including in the pictures anything Turk- vertise effectively, be sure you will re- magnitude of issues involved. The of a revolting or offensive nature, but field of ceive every encouragement and apprecia- ish army has been proved on the will endeavor to see that they illustrate the tion from us. For example, have a battle to be in as rotten a state as the interesting phases of the great con- we Germany crushed copy of “The American,” under French army was when flict. it, as the Russian army was when Japan date Nov. 11th, sent us from the “Pre- and mier ,” Washington St., Wash- crushed it. Right across the East ABOUT ADVERTISING. Southeast of Europe the Servians, Bul- ington. There we see a nice ad. of the garians, Montenegrins and Greeks have A LITTLE TALK TO YOU, MR. magnificent Imp picture, “Leah the swept like swarms of locusts, carrying EXHIBITOR. Forsaken.” It is a bold and striking ad. death and destruction in their way. The The “Universal Weekly” does not and, no doubt, was instrumental in draw- details are harrowing to read and can often quote from any other paper, be- ing many into the “Premier Theatre.” only be properly appreciated by people, cause we have enough matter of our Then somebody else sends us a blotter who, like the writer of this article, have own to fill our own pages. When we and on the back of the blotter is a scene traveled in the East of Europe, have do quote we do not quote for quoting’s from “Leah the Forsaken,” and this mixed with the various nationalities and sake or for merely lifting or to fill space, comes from the “Comique Theatre,” realized the momentous fact that the but because we see something specially Scowlay Square. City not mentioned. Turkish empire, which has existed in endorsive of our own ideas. In the very It is good advertising and the kind of Europe for hundreds of years, has been first number of the “Universal Weekly” advertising we want to encourage. Then wiped out of that continent by these vic- and since, we have impressed upon the from the “Star Theatre,” Orangeburg, torious European peoples. It has exhibitor the importance of advertising S. C., comes also a big newspaper ad. been a Titanic struggle for 500 years. himself, for himself, and by himself. of the “Star Theatre” there. In this ad. The Turk has been in Europe for 500 The exhibitor must advertise his own we see the Universal program promi- years, and that has been 500 years too theatre, and the pictures that we send nently mentioned and also we read this long. The Turk has no more business him to show in his theatre. This is a fine legend: “Independent made. We in Europe than the West African Negro lesson that we want to preach again and are licensed by the City of Orangeburg has in the United States. Americans again. It is up to the exhibitor to ad- and not by the Patents Trust of Amer- therefore may feel for their fellow-white vertise. Not to the exchange, not to ica. We run Independent films only,” men of Europe. Americans of the bet- the manufacturer; it is the exhibitor that which shows the “Star Theatre” is run ter kind would like to see the Negro gets closer to the general public than by means of enterprising and original driven out of the United States. They we do or the Exchange does, therefore, ideas. The more of this sort of thing feel towards him as the Bulgarians, Ser- it is the exhibitor’s business to cultivate the exhibitor does the more readily he vians, Greeks, Montenegrins, etc., feel his public. gets in close touch with his public near towards the Turk. We write this in We reproduce elsewhere from an in- and far. When we write this we have, order that the readers may more readily teresting monthly, “The Photoplay of course, the success of our own com- understand the gravity of this great Magazine,” a little article telling the ex- pany at heart, but we also have the suc- continental war crisis. hibitor to advertise and why he should cess of the exhibitor at heart, because. 4 THE UNIVERSAL WEEKLY EDITORIAL as we have said so frequently, his suc- have our own camera men in all parts will be supplied in due course. Mean- cess means our success. of the earth, and nothing of interest hap- while cast an eye on the ad. of this ********* pens but what we endeavor to get a film, which appears in each number of And we write it because we are giving picture of it so that it may be included “The Universal Weekly,” and you can the exhibitor actually as good expert in this popular film. read for yourself what a bright film it is, advice as he can possibly have. The ********* and will agree with us that it merits all writer of this article has passed between all like We news. We live on news. the simple and direct praise that we are twenty and thirty his years of working We cannot do without news. Deprive handing out for it. life in connection with picture matters the world of its newspapers, and though and advertising matters. He is, if he the planet itself would not stop revolv- may be allowed to say so here, regarded ing in its allotted orbit, yet we should as one whose advice is worth following. find life very difficult to live without THE EXCHANGE AND OUR PRO- Therefore, Mr. Exhibitor, when read newspapers. you There are many things GRAM. in this “Universal Weekly” a paragraph that, no doubt in modern civilization, we on advertising matter, be sure they come can do without, many things that are One of the things that gratifies us from no mere dabbler, but an experi- not absolutely necessary. The Patrician week by week as we come _to write this enced expert. poet across the Atlantic some years ago paper is the interest taken in the prog- wrote: ress of the Universal and its program And here is yet another bouquet. We “Let Laws and Learning, Arts and by Exchange men. The Exchange men have a copy of the “Mt. Vernon Daily Commerce Die, realize that we are doing our level best Banner,” of Nov. 7th, and in that paper But Spare Us, Lord, Our Old No- to put out a program which they can we see an ad. of the “White Palace bility.” properly handle. We are working hard Theatre.” The ad. has for themes “The We do not quite agree with this for all the elements engaged in this great Woman in White,” “Marriage a la author. We think that possibly laws, business. We are working hard for our- Carte” and “Oh Such a Night.” We see learning, arts and commerce might go selves, that is the Universal Company, in this advertisement extracts from our wholly or in part, but never the news- but we realize that we must have the lobby display sheets as printed in “The paper. The world lives on news, by whole and undivided support of the Ex- Universal Weekly.” This pleases us and news, and for news. Here we get a change men as well as the exhibitor. So shows that the advertising man of the reason why the “Animated Weekly” is that when an Exchange writes in to us

“White Palace Theatre” is . alive to big so popular. It gives you news at a and compliments us upon the good qual- things. We draw up these lobby display glance, without the trouble of reading. ity of the program it pleases the “Uni- synopses and write the little stories It shows you actual happenings. In the versal Weekly” as the employees of the underneath them for this purpose. Con- present state of physical science, it is not Universal Company. sequently the more the exhibitor avails possible for us to see here in New York sit******** himself of this literature the more he City what is happening in the East of From far-off Butte, Mont., our friends is likely to attract the public into his 'Europe around about; Constantinople, of the Pacific Film Exchange send us theatre. but who shall say as time goes on, we greetings and at the same time a very may not do so? As you transmit wave admirable photo, which we reproduce “THE ANIMATED WEEKLY.” sounds, which is the basis of wireless in this week’s paper. There is his own telegraphy, so you may transmit light The Universal News Film Advances in photo in one corner and the company’s waves great distances. And if you do Popularity Week By Week. monogram in another corner. Then look that then we shall be able to see what There is no more popular item in the at that splendid animal, which you can is happening hundreds and thousands Universal program than the “Animated imagine kinder startled, snorting out the of miles away. Meanwhile “The Ani- Weekly.” It is so good and popular legend described on the picture; namely, mated Weekly” shows you, Mr. Ex- that we feel it a duty to impress upon that the are the best hibitor, what has just happened in vari- the exhibitor the desirability of always pictures on earth. So they are and we ous parts of the world. It is a bright making a feature of this feature. We are glad that the sentiments of New up-to-date, newsy, snappy film. It is York City are felt in far-off Butte, Mont. shipped out every Wednesday and we We congratulate our friends of the Pa7 think you should never be without it. cific Film Exchange on the bright idea, Demand that as it gives us pleasure to put out this We are often asked for stills and striking photograph, and we also hope it UNIVERSAL photos of the “Animated Weekly.” These will bring them profit. PROGRAM HLa Cinematografia Italians ed Ester a** From Your Exchange I« Italy’s Leading Paper for the ANIMATED PICTURE BUSINESS Published Fortnishtly IT IS THE BEST PROGRAM 48 Large Pages Two Dollars per Annum IN THE WORLD Editor-Proprietor: Prof. CUALTIERO I. FABBRI Via Cumiana, J1 (Barriera di S. Paolo) TORINO, ITALY

A qU Thfi Man Who Has One. MERROROIDE SCREENS and CURTAINS will stand any test yon may desire to make For that reason we will gladly send you free demonstration sample of generous size. Get our competitors samples. Ask them if it will stand the test of soaking in water for 24 hours. Exhibitors claim Merroroide the peer of all projection surfaces. Why? Merroroide is manufactured under pending patents. It is not aluminum but a glass mercury foil amalgamation of pure silver white applied by automatic machinery to canvas cloth. You can’t crack or tear it, it lasts a lifetime; Thousands of satisfied users the world over. It stood the test of time. Open-air exhibitors give vour afternoon performance indoors; exhibitors the proof of the pudding is in the eating. Let us prove this at our expense. Won’t you? Of course you will. Ready for the market. Our New Rollable Glass TTiea T U P TTNTUD C ft NHWBURG, Curtains and Screens, in two weeks. Patents pending. HlC *!• VJT Hr i. X X Elv U W.J NEW YORK The Candy Girl rum Hill IMP

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UNIVERSAL FILM mu THE UNIVERSAL WEEKLY A FOUR-FOOTED HERO Wonderful New Bison Coming

A vivid portrait of the real wild west will, owing to the enterprise of the Uni- versal Film Manufacturing Company, soon be brought to the public’s door or, in any event, to the nearest moving pic- ture house which has the sagacity and forethought to insist upon that “Uni- versal program.” In “A Four-Footed Hero,” being produced under the “Bison” brand, several hundred feet of film are devoted to a Rodeo, which will bring

the audience up on its toes. It is not too much to say that even the frontier day at Cheyenne, Wyoming, could not bring together a bigger galaxy of cowboy stars than those which figure in this remark-

able presentment of frontier life. Cham-: pion cowboys and girls came from every state and every event was con- tested in dead, grim earnest and not merely for the sake of taking a picture. Each competitor strained every nerve to make the best showing he or she knew how, for each one knew that the efforts made would be viewed with in- terest in every civilized country. A stage- coach race with cowboys shooting off their revolvers shows the famous coach- ing four with the intrepid William Strat- ton wielding the ribbons. A cowgirls’ race and one for the cowboys show

Demand That UNIVERSAL PROGRAM From Your Exchange. WM. H. SWANSON

It is the BEST PROGRAM in the world. Secretary of the Universal Film Manufacturing Company

ing longhorn bareback and a mule with- ful performance of the almost human out harness are but two of the sev- horse, “Happy,” a trick horse which un- some riding which is tremendously ex- eral other exciting events depicted. ties knots and opens doors and which citing, whilst the roping contest gives Amongst other famous cowpunchers ex- does other remarkable some of the finest bronco busting by feats. The horse several champions ever seen, for the hibiting may be named Art Acord, a is a beauty and performs its tricks nat- horses are amongst the “meanest” ob- champion bronco rider and bulldogger; urally and with perfect ease. Another tainable. During the “bucking” contest, Vesta Pegg, who has taken part in many feature is the procession of the various one horse turned a somersault over a exhibitions; Otto Meyers, a champion contestants, the Indians, the cowboys, wire fence and the well-known horse, bronco rider and roper of Oklahoma; coaches, Buckskin, cannoned off a post, throw- steers, burros, etc., headed by a ing himself and Bertha Blancett, who re- Ferdinand Mitchell, one of the best rid- mounted cowboy band through a gaily mounted while the horse was down, and ers in the country; Del Blancett, cham- decorated Western street lined by a gave a splendid exhibition. pion roper and rider of Oregon; Bertha cheering crowd and the wild enthusiasm ********* Blancett, champion relay rider and all- of a huge grandstand. “A Four-Footed Teeming with excitement too will be round cowgirl, and Ed Gibson, winner of Hero” is far and away the finest Western found the steer “bulldogging,” which the saddle and $1,000 at Pendleton, Ore- picture of its kind ever produced, and consists of a cowboy throwing him- gon. Other riders, male and female, who will assuredly make a sensation wher- self off a horse going at high speed appeared in these contests, have been ever it is exhibited. Over 750 people upon a longhorn steer’s neck and so important prize winners in different parts participated in its making, and the cost twisting his horns that the steer is of the West. An interesting feature of of production runs into the thousands thrown and held down. Riding a buck- this two-reel production is the wonder- of dollars. Fight For Friendship” NESTOR DRAMA

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Two old friends fall out; part; but in after years are reconciled.

UNIVERSAL FILM THE UNIVERSAL WEEKLY

FRITZI BRUNETTE. The New Victor Star.

During the two months that it has Company have been wonderfully been good She is a girl of very great gifts and released the Victor brand of films sellers. has. above all things of very great won great popularity amongst ex- d hey will continue to be good sellers, ability. She becomes the new Victor hibitors all over the world. To begin because it is the determination of those star and with the name Victor the releases in which Miss being happily chos- responsible for the production of the Brunette appears will, no en the word rolls readily from doubt, be the Victor films to keep them up to the high tongue. watched with great interest by exhibit- And then there are Victor Ex- water mark of narrative, acting and ors and the public. We are sure they changes, so the name is fairly well photographic quality. Owen Moore, as will make a fine pair—Owen Moore and known to the exhibiting public. There say we elsewhere, plays the main leads Fritzi Brunette. is a great deal in Here is the girl’s por- a name. The choice in the Victor films. And now comes op- trait. Look at it. of Victor was a happy You can see that she one, and in the posite to him Fritzi Brunette. is deserving of high praise as one of performance it has justified itself. For Fritzi has made a name for herself in the Universal beauties. the Victor releases of the Universal the film world in the Powers pictures. OWEN MOORE

Leading Man of the Victor Film Co. acted in an artistic fashion. is He indeed increased experience, and, above all Picture fans all over the world admire a valuable member of the Victor stock. Moore. things, with time and hard work. Owen For Owen is good look- But besides ability and a good moving Owen’s portrait appears on the front ing, and whatever he does in the pictures picture stage presence Owen has com- cover of this issue, and we are sure will is done in a gentlemanly and debonair parative youth, conjoined to considerable be cordially welcomed by the many thou- way. His excellent work in Victor films experience. He is fairly entitled to look sands of readers of this publication. You since they have been released has won forward to a successful future on the can see, Mr. Exhibitor, that Owen Moore general commendation. He has played moving picture screen. His art, like is well worth featuring whenever opposite Florence you get Lawrence and has that of all other , will ripen with the chance. Her Yesterday POWERS DRAMA

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Florence Barker, the gifted Powers star, enacts a powerful role in this story of erring womanhood. UNIVERSAL FILM

l|l! 'III' ffl 1 11 111 I! 11 HI If 1 111 111 111 1 1 (I 1 11 li II 10 THE UNIVERSAL WEEKLY

ANIMATED WEEKLY Shipped Wednesday, Nov. 20th

The News of the Week to the Minute The Unexcelled Purveyor of Pulsating Events PUBLISHED PROMPTLY and PERFECTLY

MEMORIAL TO WASHINGTON A beautiful monument is unveiled at Newark, New Jersey AUTOMOBILE POLO A unique game of polo is played at Des Moines, Iowa LAUNCHING OF THE IRON DUKE The Duke and Duchess of Wellingston christen England’s new Dreadnought at Portsmouth CORN IS KING ^ “The Tillers of the Soil” hold their Annual Exposition at Terre Haute, “ SHERMAN’S FUNERAL AT UTICA, NEW YORK The late Vice-President of the United States is buried with simple but impressive ceremonies MEETING OF THE UNITED HUNTS ASSOCIATION Exciting scenes at the Autumn Meet at Belmont Park, Long Island PARISIAN FASHIONS (Wonderful creations in millinery exhibited for the Fall season HISHeMINENCE CARDINAL FARLEY Assists at the Dedication of the Church of the Immaculate Conception at Denver, Colorado THE GATEWAY TO AMERICA Absolutely first pictures shown of the Government Immigration Station~at Ellis Island OUR NEXT PRESIDENT Intimate views of the President-Elect and family WHO’S WHO IN STAGELAND Elizabeth Brice—the musical comedy star

All the Actual News Accurately Told

— Obtainable Only From The Universal Film Mfg. Co. MECCA BUILDING Broadway at 48th Street NEW YORK CITY WAS MABEL CURED? VICTOR COMEDY

Florence Lawrence and Owen Moore the leads in this diverting comedy.

UNIVERSAL FILM 12 THE UNIVERSAL WEEKLY RELEASE DATES OF UNIVERSAL FILMS Weekly—The Animated Weekly. Nov. 7—What Father Did. Nov. 16— Kelly on a Tightrope. AMBROSIO. Nov. 8—The Busy Bee. Nov. 23—Boniface as a Blackmoor. Nov. 8 Funnicus’s Hunting Exploits. Nov. 23—Castles and Landmarks of Nov. 6—The Ship of Lions. — Nov. 10 Golden Hair. Italy. Nov. 13—The Siren’s Call to Duty. — Nov. 10—Constantinople. Nov. 20—Grandfather’s Forgiveness. NESTOR. Nov. 12—For the Honor of the Firm. Nov. 20—The Rapids of Inatra River, Nov. 14—Their Children’s Approval. Nov. 1 —Making a Man of Her. Finland. 4 Nov. 17—A Criminal in Spite of Him- Nov. —United We Stand. 6 BISON. self. Nov. —His Little Partner. 2 Nov. 8 Sharps and Chaps. Nov. —Trapper Bill, King of Scouts. Nov. 17—Oporto and its Harbor. — Nov. 5 —A Red Man’s Love. Nov. 19—His Determination Rewarded. Nov. 11—A White Lie. Nov. 9—-An Indian Ishmael. Nov. 21—The Black Hand. Nov. 13—Dad’s Mistake. Nov. 12—A Blackfoot Conspiracy. Nov. 21—Mother’s Bank-roll. Nov. 15—A Cowgirl Cinderella. 16 Nov. 18 Fight for Friendship. Nov. —The Tribal Law. (Two Reels). Nov. 24—The Invisible Seville and its —A Nov. 19—Trapped by Fire. Gardens. Nov. 20—In the Long Run. Nov. 23 The Flalf-breed Scout. (Two Nov. 22—The Shanghaied Cowboys. — GEM. Reels.) Nov. 5 —The Better Part. POWERS. CHAMPION. Nov. 12—The Lighting of Love’s Way. Nov. 1—A Dreamland Tragedy. Nov. 4 Tramp’s Strategy. —A Nov. 19—The Tongueless Man. Nov. 6—The Railroad and the Widow. Nov. 11 A Protege of Uncle Sam. — IMP. Nov. 8 —The First Glass. (Two Reels). Nov. 2—Ferdie Be Brave. Nov. 13—A Cowboy’s Leap Year. Nov. 18—Blue Ridge Folks. Nov. 2—Taft’s Day at the Brockton Fair- Nov. 15—His Career. CRYSTAL. Nov. 4—The Necklace. Nov. 20—A Leg and a Legacy. 22 Yesterday. Nov. 3—Oh! Such a Night! Nov. 7—Leah, the Forsaken. (3 reels). Nov. —Her 3— 9 Nov. Marriage a la Carte. Nov. —Half Shot. REX. Nov 10—A Gypsy Flirt. Nov. 9—How Ned Got the Raise. Nov. 10—Man Wanted. Nov. 11—-When Cupid Runs Wild. Nov. 3—An Old-fashioned Mother. Nov. 7 The Honor of the Family. Nov. 17—The Chorus Girl. Nov. 14—Officer 174. — 10 Slave’s Romance. Nov. 17—Her Old Love. Nov. 16—Ole, the Hypnotist. Nov. —A Galley Nov. 14 Camping Out. Nov. 24—The Quarrel. Nov. 16—Just like the West. — 17 Awakening. Nov. 24—The Valet and the Maid. Nov. 18—The Open Road. Nov. —A Mother’s Nov. 21 The Debt. (Two Reels.) Nov. 21—The Candy Girl. — ECLAIR. Nov. 24 Broken Ring. Nov. 23—One of the Bravest. —The Nov. 1—A Study of the Fly. Nov. 23 The Cranberry Industry. Nov. 1—The Mender, the Pipe and the — VICTOR. Vase. MILANO. Nov 1 —The Redemption of Riverton. Nov. 3 —Aunt Bridget Nov 2—A Tragic Wedding. vTov 9 —Sisters Nov. 5—Silent Jim. (Two Reels). Nov. 9—Her Masterpiece. (Two Reels). Nov. 15—-The Lady Leone. (Two Reels). Nov. 7—Foiling a Fortune Hunter. Nov. 16—The Bewitched Bandbox. Nov. 22—Was Mabel Cured? CASTS OF CHARACTERS HER YESTERDAY. Deputy Louis Fitzroy THE TONGUELESS MAN. Powers Release. Mrs. Dowlan Dorothy Davenport Gem Release.

The Florence Barker . Woman Jim’s mother Gertrude Claire The Dummy John Adolfi The Man Glen White Bartender William Ryno The Wife Miss Violet Reid The Scoundrel MacKenzie Bill, One-Shot Bill’s double.... A. Rickie Pete, his friend T. Peg The Husband ; David Powell A LEG AND A LEGACY. Powers Release. THE BROKEN RING. The Girl Elsie Albert A FIGHT FOR FRIENDSHIP. The Man Dave Wall Nestor Release. Rex Release. Will Irwin, a young engineer, Scenes laid in Italy and New York. Harry Pollard Luigi Mr. THE OPEN ROAD. Fred Seward, a young engineer, Gaden Imp Release. William Clifford Beppo Mr. Russell Darius B. Dodge ...... Mr. Frank Smith John Rand, a contractor .... Henry Otto Tony Mr. Nugent Peggy Dodge, his daughter, Mrs. Rand, his wife ..... Gertrude Claire Miss Vivian Prescott Rosa Miss Montville Mae Rand, their daughter, Seth Martin Mr. William Welsh Luigi’s parents, Margarita Fischer ’Billy Martin, his son.. Mr. Wm. E. Shay Foreman Stanley Louis Fitzroy Mr. Nugent and Mrs. Kingsley Chief Ranchman Henry Otto Emigrants, Detectives, Police Lieuten- TRAPPED BY FIRE. Doctor George Rice ant, etc. Bison Release. Storekeeper, Assistant Storekeeper, Jack Sheriff, College Boys, Workmen, Cow- Bill boys, Deputies, ad lib. THE SHANGHAIED COWBOYS. Brothers Chas. Inslee Nestor Release. Tom Johnson E. H. Philbrooke Colonel THE HALF-BREED SCOUT. Duncan, ranchman . ;Wm. Lloyd Milly, his daughter.. ..Margarita Fischer Bison Release. Ed. Lyons Bill Dickson, a scout Roy Watson Donald Macdonald IN THE LONG RUN. Jim, a pioneer Charles Bartlett Lee Moran Nestor Release. Lucy, a pioneer Virginia Chester Jim Dowlan William C. Dowlan Red Flower, a squaw. Mona Darkfeather Milton Brown 'One-Shot Bill Jefferson Osbourne Trapper William Bertram Lee Morris ^Sheriff How'ard Davies Settlers, Trappers, Indians. Charles Rogers THE DEBT REX DRAMA (2 Reels)

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In this powerful play a daughter suffers for her mother's transgression. UNIVERSAL FILM

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11 III 14 THE UNIVERSAL WEEKLY STORIES OF THE FILMS

UNIVERSAL NESTOR COMEDV COMPANY, under direction of Mr. Al. E. Christie. Louise Glaum leading woman Laura Oakley female character leads Edward Lyons leading man Donald McDonald heavies

HER YESTERDAY. meets Anson, who loves her. She loves shame of Flo. She tells the preacher him in return but cannot bring herself to hold him, and then Dick tells of to mate with the good man. She meets Flo's past life. has (Powers Drama, Nov. 22nd.) When Dick finished, Dick on the street and he forces her to the minister points to the door, bids Flo, a village milliner, leaves her na- meet him, saying, he must have money, Dick go and takes the trembling girl in tive town, to city goes the and mingles and she must assist him to get it. The his arms. He will forgive and forget with a vicious set. She is living with building committee of the village church her past life. Dick in luxurious apartments. She meets, and the money is entrusted to writes her parents that she has a posi- Anson. He passes the isolated spot tion in a millinery store at a small sal- where Flo meets Dick. Dick secretes A LEG AND A LEGACY. ary. They write that they are coming himself, and Anson shows Flo the to visit she is her and alarmed. She money, Dick being a witness unbeknown (Powers Drama, Nov. 20th.) rents a cheap room and introduces them to the minister. The preacher goes, and Dave Wall receives a letter from his to it as her home. They bring her but- Dick rejoins Flo and tells her he is go- uncle’s attorney stating, that, providing ter and eggs in their simplicity. They ing to rob the pastor. Flo forestalls Dave marries a protege of the old man, leave, and she accompanies them to the him by gaining entrance to the study who Dave has not seen for sixteen or station and then returns to the humble of the pastor, through a window armed seventeen years, the entire fortune will apartments and thinks of her deception, with a revolver. Anson is seated in an be left to the new wife and Dave. Other- the shame of it all and the life she is adjoining room. Dick enters through wise, after a stipulated length of time, leading, and she is obsessed by a desire the door and is covered by Flo with a the fortune will revert to the state. to reform. That night she meets her gun. She demands him to go and not Dave is in dire need of the wealth left gay companions at a cafe, and tells them rob the church, but in her fright she by the old man, and is thunderstruck that she has decided to forsake the im- weakens, and Dick knocks the gun from at the conditions under which the money moral life and return home. They greet her hand, the noise of which arouses is left to him, but a pretty face has al- her decision with jeers, but she leaves. the minister and he grapples with Dick, ways made a great impression on the She is followed by Dick to their apart- overpowering him. Dick thinks he has young man, and he is worried almost to ments, but she repulses him and re- the solution and orders Anson to re- turns to her native village. There she lease him or he will tell the world the [Continued on page IS] The Shanghaied Cowboys NESTOR COMEDY

The crew of a ship desert, and the captain shanghaies some cowboys to man his vessel. They escape after many laughable adventures. UNIVERSAL FILM 16 THE UNIVERSAL WEEKLY THE UNIVERSAL WEEKLY 17

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INDIAN BUILDING

ITHOUT

MECCA 18 THE UNIVERSAL WEEKLY STORIES OF THE FILMS (Continued from page 14) WAS MABEL CURED? Sadie,” the sneak-thief, and she knowing death in fear that the girl will have some his as “Baffles,” the gentleman burglar. disfigurement of which he will not be (Victor Drama, Nov. 22nd.) Then follows a game of cross purposes proud. He instructs his man-servant Mabel Jones returns home from board- and misunderstandings between the to investigate, and report to him regard- ing school, filled with the idea that she young couple, which culminates in them ing the beauty of the unknown girl. Joe is a born novelist, and with a partially both being arrested by a strange police- starts his investigation and comes upon written manuscript upon a sociological man, and locked up on charge of burg- the young lady, who has been paddling subject in which the hero is a burglar. lary, grand larceny and highway robbery in the river. She has removed one shoe Now Mabel’s father is a sergeant of po- combined. Unfortunately, for the ser- and stocking. She hears some one ap- lice, and having had in his past experi- geant, his “fine station hand” in the mat- proaching, and realizing the predicament ence about all the dealings with burglars -ter is discovered by the unlucky pair at she is in, she quickly places the bare he cares for, he turns a deaf ear to her the eleventh hour, and through the kind- foot under her, and sits on it. When tearful pleadings to be introduced to a ly aid of a prison chaplain, they turn the the would-be hawkshaw discovers her, member of this noble profession. He tables on the sergeant, and the station he realizes on seeing only the one foot, commands her to turn her thoughts to- house in general, by getting married that the girl is minus a leg. He so re- ward domestic science or poetry, and and combining their efforts upon a novel. ports to his master. Dave resolves to write about either the best method of let the fortune go by default, but when darning socks or tuneful spring. But THE DEBT. the landlord presses him for his rent, he Mabel persists in her determination, and realizes that there is nothing left for the sergeant is about to grow real angry (Rex Two-Reel Drama, Nov. 21st.) him, but to take the best of a bad bar- when he sees a chance to cure her and Paul Warren, the son of a rich ranch- gain. In the meantime, a flirtation is her mad infatuation for under-world sub- owner, is hopelessly in love with Beatrice taking place on the beach between Dave jects. Among the sergeant’s acquaint- Blake. Upon learning of her betrothal and a very handsome young lady. Dave ances, is a rising young novelist, named to his brother Jack, he decides to go is badly smitten, particularly so, after Jefferson Lang, who is also writing a away to a distant place and live the life having saved the young lady from sociological novel, and in which the her- of a hermit. Zema, an octaroon, em- drowning. As the two become better oine is a sneak-thief, and who is bother- ployed by his parents, had been betrayed acquainted, they learn one another’s ing the boys about the station house, to by Jack, previous to the opening of the name, when lo and behold! —they dis- introduce him into circles, where he, too, story. Her brother guesses her secret, cover that each is the one the other can obtain the necessary “atmosphere.” and, knowing of Paul’s departure, con- must marry to inherit the money. The By clever planning, and aided by the rest demns him. In order to shield Jack, scenes of this comedy are all laid in and of the boys, Mabel and Jeff are brought she confirms her brother’s judgment, about , . together, he believing her to be “Shifty (Continued on page 20)

UNIVERSAL NESTOR DRAMATIC COMPANY, under direction of Mr. M. H. Fahrney Dorothy Davenport leading woman W. C. Dowlan leads Howard Davies heavy

H. McGuire . . . camera man W. H. Ryno character Blue Ridge Folks CHAMPION DRAMA

daring tramp involves a number of innocent people in trouble and disaster. But all ends happily. UNIVERSAL FILM 20 THE UNIVERSAL WEEKLY STORIES OF THE FILMS

UNIVERSAL BISON COMPANY, under direction of Mr. F. E. Montgomery Mona Darkfeather leading woman Charles Bartlett leading man William Bertram character man William Foster camera man

[Continued from page 18] Minna consents, and sends Paul a letter seeing the two women alone, forces them thinking Paul will never return. After telling him of the affair. She thinks to give him food and water, after which, three months’ absence, Paul is sum- Paul is her father, as he has never he sets out for town. Arriving there, moned home by the death of his mother. breathed a word of her real parentage. he is recognized by the sheriff, but be- Zema is terror-stricken for his safety, She mentions the name of the doctor as fore they can capture him, Bill has made fearing her brother would kill him before Warren. Paul knows the young man is his escape. Fleeing from the posse, she could confess the truth, which she her own brother and starts immediately Bill remembers the two timid women then does. Beatrice, who is in the sick for the Warren home, first sending a in the shack where he had demanded room, enters just then, and in order to telegram to warn them of his discovery. food, so hurries there and commands spare her the humiliation of discovering The wedding is about to be consummated them to hide him. As he hears the hus- the truth, Paul takes the guilt upon him- when Jack learns the truth. In shame band returning, Bill pushes his wife in self and promises to marry Zema. That and disgrace he staggers from the room, the closet in front of him, informing the night, Zema steals away, leaving a note, taking a revolver with hii. The next mother, if she values her daughter’s telling Paul that he is free and that she day, Paul arrives. Beatrice, dressed in life not to reveal his hiding place. Jim is going far away. One year later, while black, greets him and asks him to for- enters, but can get no satisfaction from he. is crossing the mountains, Paul finds give her for misjudging him. The pic- the mother, but looking in the mirror Zema dying, and she begs him to take ture ends with the lone figure of Minna on the opposite wall, he sees Bill as he her child and care for it. He takes the going away over the hills, settling Fate’s opens the closet door to threaten her, child and goes further West. Twenty debt for her mother’s transgression. and realizes his wife’s danger should he years later, little Minna, grown to a make a false move. As he is trying to beautiful girl, is sent by Paul to the IN THE LONG RUN. decide what would be the best to do, he East to finish her music. While travel- hears the sheriff and his posse, approach- ing, there is a train accident, and Minna (Nestor Western Drama, Nov. 20th.) ing. They enter the shack, but Jim is and a young doctor are the only two A happy little family, consisting of forced to declare he knows nothing of survivors. They fall in love with each Jim Dowlan, his wife and mother, just Bill. When the sheriff departs, Jim steps other and he suggests that they go back finish their meal, and Jim rides away to out on the pretext of joining his party, to his father’s house and be married, so town on business. No sooner has he but really to tell of the desperado’s hid- that they can proceed East together. gone, than “One-Shot Bill” rides up, and (Continued on page 22) NESTOR WESTERN DRAMA

Stirring adventures on the ranch culminate in all 'round happiness and the arrest of a desperado. UNIVERSAL FILM 22 THE UNIVERSAL WEEKLY STORIES OF THE FILMS [Continued from page 20] necessary for one of the boys to defend them with all kind of childish attentions. ing place. the pass in order to let the other Acting upon the sheriff’s ad- carry Afterwards, leaving the guest for a mo- vice, a warning to the Jim mounts and rides away with cowboys. They draw, ment, he returns bringing with him his and the men, but not so the sheriff and his Jack so arranges it that Bill may father and mother, and the long delayed deputies. get away. They station themselves on The Indians give chase and reconciliation at last takes place. either side of the door, so when Bill, divide up, one lot going to the ranch believing and the other chasing the coast clear, comes outside, the boys. Jack A FIGHT FOR they at once disarm him and lead him puts up a fight that keeps them busy, FRIENDSHIP. (Nestor Western Drama, Nov. 18th.) away to his just deserts, while Jim re- but he eventually is killed. Bill warns Will Irwin and Fred turns to his grateful wife and mother. the cowboys, and they get to the ranch Seward are col- lege chums in time to rescue Milly and her father and good friends. On gradu- ation day, being full-fledged from the burning cellar in which they engineers, TRAPPED BY FIRE. the boys are reviewing have taken refuge. The Indians are re- the good times they have had together. pulsed, and Jack’s body is found and all During the (Bison Western Drama, Nov. 19th.) temporary recognize how faithfully poor Jack kept absence of the boys, some The mother is dying, she commends his trust. students enter the room, and, as a joke, the care of her younger son, Bill, to his they mutilate several of Fred’s photo- eldest brother, Jack, who accepts the graphs, throw his clothes around and trust. Jack is steady and trustworthy, GRANDFATHER’S FORGIVENESS. put some of his more valuable belong- and has his hands full with his well- ings in Will’s half-packed grip. Fred meaning but harum-scarum brother. (Ambrosio Drama, Nov. 20th.) returns and flies into a passion, and upon The boys go West and obtain employ- A young man has married without Will’s entrance he accuses him and ment on Circle C. ranch, where both fall his parents’ consent, and he desires a finally calls him a thief. They part bad in love with Milly, the ranchman’s daugh- reconciliation, the old people refusing friends, to Will’s regret. A few years ter. Jack proposes to Milly, but it is all his overtures. A mutual friend de- roll by and Fred proposes to and is ac- made clear to him that the girl is in- vises a scheme for bringing the father cepted by pretty Mae Rand, the daugh- terested in Bill. As soon as Jack sees and son together again. Inviting the old ter of the rich contractor, John Rand. this, he accepts the situation, sorrow- people to dinner, he tells the son to He is told to “ask papa.” Fred selects fully. The cowboys go off to the round- bring his wife and child to the house, a bad moment, for Mr. Rand is ab- up leaving Jack and Bill in charge. Bill and the latter is introduced as the .son sorbed in a telegram which tells him and Jack go riding, they see the neigh- of a friend, and soon becomes a prime that his chief engineer has quit his job, boring Indians drinking, and scenting favorite with the old lady and gentleman and a big transportation project is held trouble they ride off hard. It becomes with he takes whom dinner, and charms [Continued on page 24]

UNIVERSAL BISON COMPANY, under direction of Mr. Otis Turner Margarita Fischer leading woman Charles Iaslee leading man Wally Reid juvenile leads William Gettinger characters

THE UNIVERSAL WEEKLY STORIES OF THE FILMS [Continued from page 22s ] up. Fred sees the wire and offers his services. Rand accepts, and tells him that if the contract is finished on time, Fred can marry Mae. Fred throws heart and soul into his work, but is crossed upon all possible occasions by the sur- rounding ranchers, who object to the project. Finally they descend upon the camp, intimidate the workmen, and bribe the storekeeper not to furnish further supplies. Fred shows fight and is knocked unconscious. The foreman, be- lieving Fred to be in a serious condi- tion, writes out a wire to send to Rand.

As he is about to send it, Fred’s old chum. Will, rides up seeking a job. He is acquainted with the facts, recognizes Fred and resolves to heap coals of fire on his head. He shows them his cre- dentials and attacks matters in a de- DREAMLAND THEATRE, WASHINGTON ST., BOSTON termined way. Being refused stores, he makes a night raid, binding the store- ing place, faces her and asks her for- THE QUARREL. keeper, and leaving his checks for what giveness. The love he bore her was he has taken. He demands the protec- stronger than ever, and in a moment they (Crystal Comedy, Nov. 24th.) tion of the sheriff and deputies and fights were in each other’s arms, and together Mr. and Mrs. Lovey are the happiest the ranchers with his own coin. The drove the oxen home. of newlyweds until one evening they work is completed as Fred recovers his play poker with their friend Joker. The reasoning powers. He asks to see the young couple have their first quarrel, and man who saved his bacon, but Will rides Joker tries, without success, to have away in a good humor, leaving a little them make up. Joker captures a burglar, note, asking for the return and contin- takes his gun and clothes, and disguised, uance of the old friendship. BIG SENSATION compels the Loveys to kiss and hug. Then he ties them together with a cur- THE OPEN ROAD. tain rope and ’phones for the police. The (Imp Drama, Nov. 18th.) frantic efforts of the frightened couple This is a very pretty story of rural to get to the telephone, and the arrival life among the hills, with the sheep, the of the police who accuse them of having oxen, the pumpkins and the corn, playing You done the job themselves, make a series their part in the telling. Peggy Dodge of laugh-provoking scenes. and Billy Martin, the children of pros- love with each Can’t perous farmers, are in MAID. other, and both are content with their THE VALET AND THE lot until the breath of the city is wafted Afford (Crystal Comedy, Nov. 24th.) upon Billy Martin, in the form of his old A valet who has a propensity for wear- friend, Fred Dunn, who visits him in ing his master’s clothes meets a maid company with his stylish sister. The To who is in the employ of his master’s lady sister, Jean, takes a fancy to Billy and friend. He thinks the maid is a swell, asks him to come to the city, which he Balk and she imagines he is the same. He does, leaving his pretty little sweetheart takes her to the theatre and to supper of the farm alone. Daily she goes about afterwards, but greatly to his misfortune, her tasks, but misses her sweetheart picks out the restaurant where his master more and more. He used to help her and the maid’s mistress are likewise din- drive the oxen, herd the sheep, shuck the BALKAN ing. They imbibe too freely of liquid corn and all the daily little duties which nourishment and when each is discovered made her life so happy. Every morn- by their respective employers and ordered ing he was accustomed to meet her at to their homes, the valet upsets two the big gate, which he opened for her War Pictures heavily laden tables, and helps make a as she drove her oxen to the fields. formerly a perfectly Every morning he would meet her and wreck of what was together they would drive home and good restaurant. The next day master and valet are walking through the park, share the evening meal. But now she Limited Number opens the gate by herself, wistfully and the valet carrying master’s grips, when they chance to meet the maid and her sadly. She thinks of him every hour of Of Copies mistress, the leading her mistress’s the day, while he leads his busy life in maid dog. They see each other as they really the city. Billy soon tires of this, how- are and their flirtation is at an end. ever, and one day decides to give up the Get Your Order bustle of the city and return to his farm and his sweetheart. This he does, creep- In Now BLUE RIDGE FOLKS. ing up to his old bedroom one night, (Champion Drama, Nov. 18th.) and exchanging his beautifully cut tailor- Dallas Walters, a young Tennessee made clothes for the homespun of the farmer, and James Barker, a prosperous farm. This done, he creeps down to the farmer, are in love with Ruth Barton. same gate at which he was wont to Dallas Walters is the favored suitor, and meet Peggy, and as she starts to open obtains Ruth’s promise to marry him. the gate all alone, he leaps from his hid- BIG SCOOP (Continued on page 26)

26 THE UNIVERSAL WEEKLY STORIES OF THE FILMS (Continued from page out the 24) tangle of their lives. He becomes The captain of the Nancy Lee is over- Barker is angered at his defeat, takes a the devoted servitor of the artist, and particular about the polishing of his desk means of getting even with Dallas by enters into their life as if he had ever and brasses. The seamen don’t like the threatening to foreclose a mortgage on been a part. The couple are dissatisfied job; too much like scullery maids. They Dallas’ mother’s home. Fortunately with their lot, each not knowing why desert in a body. The Captain and the Dallas has been saving up money for their love for the other has grown cold. Mate go ashore. They cannot sail with- his wedding. He takes this money, and She has not awakened to the full realiza- out a crew. Disappointment drives them goes to Barker to pay off the mortgage. tion of her love for her husband and he, to a saloon, and there they find a bunch A tramp, overhearing Dallas tell Ruth manlike, allows the days and weeks and of mystified cowboys trying to find out of his intention of paying Barker, fol- months to drift by without one demon- where they are and why. A bright idea lows Dallas to Barker’s home. Barker stration of love. One day a supposed strikes the Captain, and for a slight con- is surprised when Dallas gives him the friend, another artist, comes into their sideration the barkeeper adds something money. Seeing that his plan has failed, lives, and realizing the situation, makes to the boys’ grog which sends them into Dallas into desperate love to the wife. fails h ; provokes a quarrel. Dal- He in dreamland once more. When they awake las, goaded to desperation at Barker’s in- his conquest in compromising the wife, they are confronted by the Captain and sults, thrashes Barker, and is only pre- but instead awakens in her the real love his Mate, are forced to don sailor togs vented from carrying his punishment for her husband, but the observant hus- and holystone decks and clamber into further by the timely arrival of Barker’s band sees nothing but that his wife has the rigging. They do it unwillingly and housekeeper. Dallas eventually pays ceased to love him and loves another. At ungracefully. The boys concoct a plan. Barker and leaves the house. The tramp last, in desperation, the husband goes out They wait their chance and lasso the in the meanwhile has entered the house with the intention of destroying his sup- Captain and the Mate and force the man with the object of obtaining the money posed rival, but the Tongueless Man, at the wheel to steer for terra firma. Ar- which Dallas gave to Barker. He is through a clever ruse, stops him at the riving, they take the first train home, and discovered by Barker, and a struggle psychology ;al moment and rescues him are received with open arms by the puz- ensues. Barker is hit on the head with from a serious attempt at crime, and un- zled foreman and two delightful girls, a vase by the tramp, but manages to tangles the situation by showing the hus- who are assisting the repentant and re- shoot the tramp, who overturns a lamp, band that his wife has done nothing but instated cooky “of the first part” in the and the room is set on fire. Barker re- indulged in a light flirtation, and proves culinary department. gains consciousness, but his reason is that the wife really loves him. The sup- gone. He wanders out of the house, un- posed friend is frightened away by the seen by any one. The fire gains headway Tongueless Man and a happy reconcilia- THE HALF-BREED SCOUT. and the whole house is enveloped in tion is effected. flames. The tramp appears at one of the (Bison Indian Drama, Nov. 23rd.) windows and is seen by the house- THE SHANGHAIED COWBOYS. The Pioneers are moving West. At- keeper and some citizens, they believing tractive Lucy is in the party, and the that it is Barker, who has perished in the (Nestor Western Comedy, Nov. 32nd.) Guide Dickson and Handsome Jim are flames. Dallas, having heard the alarm The foreman of the O-D Ranch is hav- both head over ears in love with her. of fire given, returns to Barker’s house, ing the “deuce and all” of a time with his Jim has the call and Dickson cannot ac-

tries to enter it, but is driven out again cooks. The last edition fires herself, cept his defeat gracefully, and when Jim by intense heat and smoke. The house- while in her usual unsober condition. finds him forcing his attention upon keeper and other persons see Dallas The foreman plans a treat for the boys Lucy there is a struggle in which Dick- coming from the house, believing him re- and engages a real live French cook. The son is worsted. Dickson abandons the sponsible for setting the house on fire boys are expectantly awaiting results and wagon train, which runs out of water on and causing Barker’s death. Dallas is h ve brought a large appetite along with the desert. Great suffering results, and arrested while he is herorically fighting them. M. Gasper is introduced and several horses and one or two children the flames. Some of Dallas’ companions greets one or two of the boys in enthu- die of thirst. Dickson rides up with are indignant at what they believe is an siastic style, leaving them wiping their water and offers to supply the wagon unjust accusation. They plan to get faces in disgust. The course dinner is train if Lucy is given him in marriage. Dallas away from the authorities, and the served in small portions, and the finger- Lucy, seeing the suffering around her, day of the trial, headed by Dallas’ broth- bowl water duly drank, and the boys ask offers to go with him, but Jim and others er, they enter the court house and effect for something to eat. Gasper is enraged, interfere. He rides away. Jim starts out Dallas’ escape. They take to the hills, likens the boys to pig-dogs and goes. to find water and is found on the point pursued by the sheriff and his posse. The boys adjourn, drink long and deep of death by some trappers, who revive Barker, who has been wandering all this and hie themselves to a boxcar to talk it him. They ride in haste to the wagons time, comes across one of the raiders, over. Deep slumber overtakes them and and find a few survivors, Lucy being one who believing he is one of the pursuers breaks up an interesting debate. The of them. The refugees are taken to the shoots him. Barker falls down an em- boxcar lands them in a seaport town. (Continued on page 28) bankment, the result of which restores his reason. The sheriff, arriving on the scene, finds the man they have believed dead. Barker explains to the satisfaction of all his affair with the tramp, who was really the one who had perished in for the fire. Later Dallas is exonerated and Binding Cases The Universal Weekly the case against the raiders suspended, and Dallas and Ruth are married. Barker In response to numerous requests we are prepared to supply Binding Cases for The Universal Weekly. being one of the first to congratulate them. You can put in and take out single copies. Handy for keeping your Universal Weeklies. MAN. THE TONGUELESS Looks like a book. By prepaid mail, $1.00 each.

(Gem Drama, Tuesday, Nov. 19th.) SEND ADDRESS AND $1 BILL TO The Tongueless Man comes into the MECCA BUILDING lives of a young artist and his wife in a THE UNIVERSAL WEEKLY Broadway at 48th St., N. Y. rather mysterious manner, but later proves a valuable help in straightening ” “ One of the Bravest IMP DRAMA

Superb acting and a good story constitute this a popular film.

UNIVERSAL FILM 28 THE UNIVERSAL WEEKLY STORIES OF THE FILMS

[Continued from page 26] were afraid to voice your trade. Did you fall in line and help put the business settlement. Later the Indians visit the ever stop to think what advertising upon a firm and lasting foundation. settlement for trading purposes, Dick- means to you? What would the big son accompanying them. He sees and packing companies be without publicity recognizes and Jim Lucy, but they do not or the famous scouring products be with- see him. Dickson awaits his chance, se- out reputation? Get more newspaper lects a moment when is Lucy out alone, space and give your films good, snappy seizes her and rides off with her. He write-ups, or, if the cost is too much, takes her to his squaw —Red Flower’s club with the other exhibitors and buy Demand that tepee. Jim and the trappers give chase a large space. Get it by yearly contract when her absence is discovered, but have and save 30% or 40% on your money. to abandon their search. Red Flower re- If you advertise freely you are making sents the intrusion of the “White Squaw,” Universal friends with the editors and they will but relents when Lucy soothes her and boost your theatre and refuse to print attends to the bruises inflicted by Dick- any slanderous articles against you. Be son. She crawls through the back of the liberal with complimentaries to those Program tepee with Lucy, leads her the to edge connected with the press, for they will of the cliff and, going first, down the two circulate boosts in every community. In women cautiously descend to the bottom a certain city of 9,000 population, there From Your Exchange. {I of the precipitous cliff means of by a are estimated to be 2,600 homes and the hand-over-hand descent on a climbing town supports two dailies, one of which It is the grape vine. Dickson and the Indians Best Program has a circulation pf 2,400 and the other ; set out to track them, but Flower’s Red 2,300, which shows that a very small cunning is more than equal to theirs, in the world. percentage of the people do not take a and after hiding during the day Red paper. Now, if an exhibitor were to ad- Flower steals up to the at nightfall camp vertise in either or both of these papers, and takes horses. two The women ride he would reach practically every home, away. Dickson and the Indians the hear for those not taking a paper would either sound of galloping and follow. girls WESTERN JOTTINGS. The read their neighbor’s sheet or hear of reach the border of the settlement just such items over the proverbial back The “Fort” location has been very in time, and Jim and the trappers ride fence. This does not -imply that the ex- animated this week. Director out rescue them. Otis and Dickson and the hibitor does not enough, nor will know Turner has been putting braves are pursued and Dickson is killed. on a photoplay not take steps along the mentioned line, Jim and Lucy are reunited amid general in which a military post Fourth of July congratulations, and Red Flower kneels celebration figures. Over one hundred and, putting Lucy’s hand to her forehead, men and women take part in the festivi- swears eternal service and fidelity. Make Your Lobby Display ties and an excellent presentment is the THE BROKEN RING. ATTRACTIVE result. ; *******.1 (Rex Drama, Nov. 24th.) There is nothing more fascinating to the public The Massacre Luigi, a young Italian, leaves Italy for of the Fourth Cavalry than a bright brass frame America to make his fortune. bids is probably the most novel He to display your photos or and sensa- good-bye to his sweetheart, Rosa, and posters. tional two-reel Western feature ever put she gives him a half of her mother’s ring, We make Lobby and on. Moreover, it is historical and accu- and each promises to keep their half until Theatre Fixtures and rate. One scene they meet again. Luigi promises Rosa Brass Rails of every shows the interior of a he will send for her as soon as he can. description. ' burning cabin, showing the suffocation of Don’t fail to visit our com- arriving in America On Luigi becomes plete New York Show-room three people, another scene showing the an organ grinder, and soon makes enough 101 Fourth Ave. finding of the charred bodies. The scenes money to send for Rosa. On Rosa’s ar- Write for Catalog ESTABLISHED ISSX are presented in a most rival in New York she loses Luigi’s ad- realistic manner. The dress and becomes lost, and in searching THE NEWMAN MFD. CQ. climax of the play is reached in a for him falls into the hands of Beppo, a 717-721 Sycamore St. scene which will make the audience get former sweetheart of hers, whom she has Cincinnati, O. up on their feet, or I am vastly mistaken. rejected, and who determines to wed I watched it done and know. The scene Rosa at any cost. Under pretense of because most of them are highly compe- takes place bringing her to Luigi’s home, he entices tent and are ever watchful for improve- on a sandy plain, with some her into his own room and there makes ment. For them this is intended as an low hills in the distance. The Indians incentive an her a prisoner. Rosa, hearing the organ, or impetus for further ad- have led the troopers into an ambush. goes to the window and looks out and vancement. Whenever an advertising They scoop out big holes in the sand sees it is Luigi. She tries to attract his scheme presents itself, grab it, investi- and bury themselves, and all that attention, but failing to do so, breaks gate it, and if it looks good, nail it right can be the window, throws out half of the ring. on the head. You can’t lose anything by seen are the ends of the rifle barrels, being It falls at Luigi’s feet. He picks up the progressive, and every time you which look like weeds or stubble. The ring, attracts the attention of a police- take a chance, you are bound to learn cavalry ride in and suddenly the sandy man, and goes into the house where Rosa something to your advantage. The na- plain opens up, the Indians spring to is prisoner. At last the sweethearts are tional and local organization of exhib- their feet and the united and Beppo is taken prisoner. itors have had a marked effect upon the unsuspecting cavalry quality of films produced and the former are taken by complete surprise and are are exerting an invisible power toward WHY DON’T YOU ADVERTISE, massacred. In a further scene the men MR. EXHIBITOR? better conditions. When broad-minded and horses lie dead in the desert, the (By Raymond L. Schrock in Photoplay and progressive men organize to build Magazine.) up and protect a national industry, the men half naked and the victorious In- Why don’t you advertise more freely, film companies will hearken to their de- dians are arrayed in the troopers’ cos- Mr. Exhibitor? It would seem as if you mand and the minor exhibitors will soon tumes. THE QUARREL CRYSTAL COMEDY

A burglar forces a young married couple who had quarrelled, to be reconciled. Pearl White plays the wife. UNIVERSAL FILM 30 THE UNIVERSAL WEEKLY

ORDER NOW AN OFFER TO YOU, MR. EXHIBITOR

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You can have the paper in quantities of hundreds or thousands, as the case may be, for distribution amongst your audiences. The rates for the paper in these numbers are nominal and can be had on application.

The paper is popular with the general public, and can be used as an advertising medium for any of the thousands of where Universal pictures are shown.

We suggest that you order large numbers of the paper and have it stamped with the name and address of your theatre, and then distributed amongst the people of your neighborhood. This will be found an effective and cheap form of advertising.

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) \ °* EKCH**q* V\s> HANDUNG ^

UNIVERSAL FILMS

Anti Trust Film Exchange 128 W. Lake St. , III. Film Exchange 010 E. Baltimore St. Baltimore, Md. Boston Film Rental Co. 065 Washington St. Boston, Mass. California Film Exchange 54 Seventh St. San Francisco, CaL California Film Exchange 110 E. Fourth St. Los Angeles, CaL Canadian Film Exchange Calgary, Alberta Canadian Film Exchange 32 Queen St. Toronto, Can. Canadian Film Exchange 369 University St: Montreal, Can. Canadian Film Exchange 516-7-8 Holden Bldg. Vancouver, B. C. Canadian Film Exchange 402 Kerr Block Regina, Sask. Canadian Film Exchange Over Monarch Theatre Winnipeg, Man. Central Film Service Co. 113 W. George St. Indianapolis, Ind. Central Film Service Co. 302 Tyler Bldg. Louisville, Ky. Central Film Service Co. Putnam Bldg. Davenport, Iowa Cincinnati-Buckeye Film Exchange 236 W. 4th Ave. Cincinnati, Ohio Consolidated Film & S. Co. Rhodes Bldg. Atlanta, Ga. Consolidated Film & S. Co. Maison Blanche Bldg. New Orleans, La. Consolidated Film & S. Co. Falls Bldg. Memphis, Tenn. Consolidated Film & S. Co. 1315 Elm St. Dallas, Texas Detroit Universal Exchange 87 Woodward Ave. Detroit, Mich. Eagle Film Exchange 23 N. 9th St. Philadelphia, Pa. Exhibitors’ Film Exchange 49 S. Penn Ave. Wilkes-Barre, Pa. New England Universal Film Exch. 228 Tremont St. Boston, Mass. Independent Film Exchange 415 Ferry St. Pittsburgh, Pa. Independent Western Film Is. 04 Seventh St. Portland, Ore. Laemmle Film Service Sykes Block Minneapolis, Mina. Laemmle Film Service 1312 Farnam St. Omaha, Neb. Laemmle Film Service 204 W. Lake St. Chicago, UL Laemmle Film Service 421 Walnut St. Des Moines, la. Miles Bros. 1145 Mission St. San Francisco, CaL Miles Bros. 411 W. 8th St. Los Angeles. CaL Milwaukee Film Exchange 1 33 Second St. Milwaukee, Wis. Pacific Film Exchange Butte, Montana Pacific Film Exchange 210 Seneca St. Seattle, Wash. Philadelphia Film Exchange 121 N. 9th St. Philadelphia, Pa. Philadelphia Projection Ce. 44 N. 9th St. Philadelphia, Pa. Rex Film Exchange 84 N. Pearl St. Albany, N. Y. Standard Film Exchange 172 W. Washington St. Chicago, I1L Standard Film Exchange 207 Tyler Bldg. Louisville, Ky. Swaab Film Service 129 N. 8th St. Philadelphia, Pa. Swanson Film Exchange Railroad Bldg. Denver, Cols. Swanson Film Exchange McIntyre Bldg. Salt Lake City, Utah Toledo Film Exchange 120 Erie St. Toledo, Ohio United Motion Picture Co. 112 Main St. Oklahoma City, OV> Universal Film Exchange (of No* Tort) 111 East 14th St. New York. Universal Film Exchange 8th & Pine Sts. St. Louis, Mo. Universal Film Exchange 1310 Walnut St. Kansas City, Me. Victor Film Service 39 Church St. Buffalo, N. Y. Victor Film Service Prospect Sc Huron Sts. Cleveland, Ohio Washington Film Exchange 428 Ninth St., N. W. Washington, D. C. Wichita Film Sc S. Co. 122 N. Market St. Wichita, Kan. :

32 THE UNIVERSAL WEEKLY

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REAL PHOTOGRAPHS of UNIVERSAL STARS READY FOR DISTRIBUTION NESTOR , POWERS

GEM, VICTOR SIZE 8x10 (NESTOR) Thirteen Nestor Players Jack Conway, William Clifford, Russell Bassett, William Ryno, Jefferson Osbourne, Lee Moran, Donald MacDonald, Edward Lyons, Harry Pollard, Fay Brierley, Margarita Fischer, Louise Glaum,

Dorothy Davenport . $2.25 per set; single, copies, 25c. (POWERS) Nine Powers Players: Glen White, David Wall, H. D. Blakemore, Charles Manley, Joe Burke, Mattie and Early, Elsie Albert, Fritzi Brunette, Florence Barker. $1.65 per set; single copies, 25c. (GEM) Three Gem Players: Herschel Mayall, Charles Pearley, Janet Salasbury. 60c. per set; single copies, 25c. (VICTOR)

King Baggot, (Imp) - - - - (11x14) - 5^ Owen Moore, (11x14) 50c. Pearl White, (Crystal) (11x14) 35c. Florence Lawrence postcards (glazed) “ “ $4.00 a thousand “ (vignette) $6.00 a thousand Owen Moore, photo-gelatine postcards $6.00 a thousand SEND CHECK OR MONEY ORDER TO .

Universal Film Manufacturing Co. MECCA BUILDING Broadway at 48th St. NEW YORK CITY The Half-Breed Scout

BISON DRAMA (2 Reels)

Princess Mona Darkfeather, the famous

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The Advertisers Ptg. Co., New York Scanned from the collection of

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Coordinated by the Media History Digital Library www. mediahistoryproj ect.org