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Group Delphi Produces Premier Virgin Galactic Event

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Group Delphi Produces Premier Virgin Galactic Event For Immediate Release Contact: Debbie Parrott Johnson Phone: 510.749.1252 [email protected] GROUP DELPHI PRODUCES PREMIER VIRGIN GALACTIC EVENT ALAMEDA, Calif. — Jan 5, 2010 – Group Delphi, producers of the December 7th Virgin Galactic event unveiling the world’s first commercial manned spaceship, announced today that the once- in-a lifetime reveal of SpaceShip Two, the VSS Enterprise, was a rave success. The large-scale event took place at a unique setting -- the Mojave Air and Spaceport 100 miles east of L.A. – where attendees could be immersed in the experience. An international audience, consisting of 800 press, future astronauts and VIPs, gathered for a press conference and celebration as they witnessed the VSS Enterprise carried down the runway by mothership, VMW Eve, to a theatrical display of lights, music and snow. Group Delphi, one of six global contenders, was selected by Virgin to produce this incredible event. Awarded the project on October 2, Group Delphi had limited time and budget to design, plan and execute the December 7th spectacle. “Group Delphi is one of the most professional, creative and technically knowledgeable production companies I have had the pleasure of working with,” said Susan Newsam, Head of Marketing Production, Virgin Galactic. “Choosing Group Delphi for the SS2 Unveil event was, without doubt, absolutely the right business decision for Virgin Galactic. Their response to the brief was creative and completely captured the mood and buzz that Virgin Galactic wanted to portray. Equally impressive was the manner in which they translated the concept into reality without compromising in any way.” Taking a holistic look at the total event experience, Group Delphi’s winning design not only intended to awe, inspire and shout “The future is here!,” but it also catered to the fundamental needs of the press by providing ideal video and photo angles and a dynamic presentation that would amplify the excitement of the unveiling. “Key to our design strategy was starting with a macro view of the overall experience and using an experience time line from day one to drive the creative. Part of this entailed role-playing the guest experience from start to finish,” said Tony Erpelding, Group Delphi’s VP of Creative. Working closely with Virgin, Group Delphi hand-picked a team of exceptional internal designers, producers and project managers, and external technical and hospitality partners who together, through precise design, coordination, planning and management, executed a highly successful more Group Delphi Produces Virgin Event – page 2 event that accomplished all of Virgin’s goals: (1) to unveil SpaceShip Two with Virgin Galactic founder, Sir Richard Branson, and legendary aircraft designer, Burt Rutan performing the honors; (2) to conduct a press conference featuring speakers governors Schwarzenegger of California and Richardson of New Mexico; (3) to present a signature Virgin adventure complete with an awe-inspiring reveal, visually arresting space-themed icons and the sound of a DJ thumping space anthem; (4) to throw a party for key constituents in thanks for their inspiration and support. “We were thrilled to have the opportunity to work with Virgin on such a landmark event. It was a pleasure collaborating with Virgin Galactic head of marketing production Susan Newsam and her fine team,” said Justin Hersh, Group Delphi’s CEO and president. “We were also incredibly pleased with the cooperation and hard work of all our fellow event-side partners in orchestrating a fantastic and memorable experience. Special thanks to the technical director Tom Bussey of Production Glue, and general manager of the Mojave Air and Spaceport Stuart Witt,” added Hersh. Group Delphi provides strategic and creative solutions for companies’ face-to-face marketing needs. Delphi Productions and ICON Exhibits merged in March 2009, creating a diversified enterprise with a more robust product, service and solutions offering for organizations in the event, tradeshow, museum, media and retail marketplace. Building from the strength, expertise and longevity of its founding companies, Group Delphi has nearly a century of industry experience, an extensive geographic reach with offices in the San Francisco Bay Area, Ft. Wayne, Chicago, Las Vegas and Berlin, Germany, and a strong industry commitment through key affiliations with EDPA, TSEA, HCEA, CEMA, EMI, IFES, and AAM. For additional information about Group Delphi, please visit www.groupdelphi.com For more on the Virgin Galactic event, please see Group Delphi’s footage at http://www.youtube.com/groupdelphi # # # .
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