MOTORSPORTS FUNDAMENTALS MS 201 SPRING 2007 Instructor: Dr
MOTORSPORTS FUNDAMENTALS MS 201 SPRING 2007 Instructor: Dr. Tracy Rishel Textbook: The NASCAR Way, Robert G. Hagstrom (1998) Web Reading: http://www.scenedaily.com/ Course Description and Objectives The motorsports industry is a prominent industry in the state of North Carolina. It is also an industry that is growing in popularity and in its need for business professionals. This class is designed to give you an overview of the industry, with a particular emphasis on the NASCAR series. Motorsports fundamentals will take a look at the various business aspects of motorsports such as management, marketing, finance, economics, supply chain, logistics, operations, and human relations; and include insight into how the desire for success (winning) requires the integration of business decisions with engineering, technology, and rules and regulations, among other internal and outside influences. The impact of industry changes on the business side of motorsports and the resulting trade-offs will also be explored. To put motorsports into perspective, a brief history of NASCAR and the future of the sport are included. These topics will be presented in the context of teams, venues, support organizations and sanctioning bodies. By the end of the semester, you should have a good understanding of the stakeholders that make up the industry, including an overview of the various motorsports series; you should be able to identify careers available to you within teams, venues, support organizations and sanctioning bodies; you will be exposed to the organizational, operational, marketing, and legal aspects of teams and venues associated with motorsports; you will have familiarity with the history and future of NASCAR as well as the basic rules and regulations for competing in NASCAR; and you should, by this time, develop an appreciation for the challenges, complexities, opportunities and excitement of motorsports.
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