BBC Radio 1 & 2 Audience Research October 2014 Graham Williams Research Director Tel: 0044 20 7400 0376
[email protected] 1 Contents Page No. 1. Summary........................................................................................................................ 4 1.1 What do Radio 1 and Radio 2 listeners think? ........................................................ 4 2. Background .................................................................................................................... 5 3. Research Objectives ....................................................................................................... 6 4. Methodology ................................................................................................................... 7 4.1 Survey Method...................................................................................................... 7 5. What is BBC Radio v Commercial Radio ......................................................................... 8 5.1 Radio 1 listeners attitudes to BBC Radio ............................................................... 8 5.2 Radio attitude to commercial radio ....................................................................... 11 5.3 Radio 2 listeners attitudes to BBC Radio ............................................................. 12 5.4 Radio 2 listeners attitude to commercial radio ...................................................... 15 6. Content .......................................................................................................................