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An Exploratory Research on Tourism Route from Chiang Mai to Luang Prabang

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An Exploratory Research on Tourism Route from Chiang Mai to Luang Prabang Proceedings of 12th Global Business and Social Sciences Research Conference 26 - 28 August 2016, Radisson Blu Hotel, Beijing, China ISBN: 978-1-925488-16-6 An Exploratory Research on Tourism Route from Chiang Mai to Luang Prabang Hatthanikone Vongsoulin1 and Pusanisa Thechatakerng2 An Exploratory research on tourism route of backpackers from Chiang Mai to Luang Prabang aims to determine the tourism route and potential of bus stations through the tourist route between Chiang Mai to Luang Prabang. Global Positioning System (GPS), camera, and a semi-structured interview are used as tool to collect data from 70 entrepreneurs as well as staffs of Tourism Department of both sides, Thailand –Laos. Thematic analysis is used to examine themes in this qualitative study. The finding shows that travelling from Chiang Mai to Luang Prabang would pass 7 districts, 6 provinces; 2 provinces in Thailand and 4 provinces in Laos PDR, on Route Asian Highway (R3A) and Road 13 of Laos in Luang Namtha province for continuing to Oudomxay province and Luang Prabang province. The results show the route of Thailand has natural richness and local people villages, as well as the route in Laos has rubber plantation and villages along the way. However, the obstacle in Laos route has been found that there is always a heavy traffic by trucks, then drivers on another lane must drive carefully. For bus terminal, bus terminal 2 in Amphoe Muang, Chiang Rai province is the highest potential, because it is close to the city center and comfort to travel. However, Northern bus terminal in Luang Prabang district has less preparation because this terminal is on No.13 road near a college, so there is a rush hour traffic jam, In addition the bus terminal is quite small and there are not enough chairs in the passengers’ waiting area. Furthermore, this bus terminal has no choice transportation to city centre, only Tuk Tuk. Keywords: Backpacker, Tourism Route, Potential Track: Management (Hospitability Industry Management) 1. Introduction The tourism industry is one sector that plays a significant role in the economy of many countries. It is the source of employment and increases the currency status of a certain country. Because of the importance and the advantages of tourism as a service industry, many countries around the world have started to establish cooperation among each other and pushed for the creation of formal rules for trading in services sector between countries. Chiang Mai is assumed to be the number one choice of tourists when visit Thailand. It is the second largest province of the country and has many local attractions coupled with comfort weather, beautiful views, and high mountains. The province also offers traditional festivals such as Songkran, Yi Peng Loy Krathong and Flower 1 Faculty of Business Administration, Maejo University, Chiangmai, Thailand [email protected] 2 Faulty of Business Administration, Maejo University, Chiangmai, Thailand [email protected] Proceedings of 12th Global Business and Social Sciences Research Conference 26 - 28 August 2016, Radisson Blu Hotel, Beijing, China ISBN: 978-1-925488-16-6 Festival. Also, the beauty of nature, arts and culture serve as major reasons for tourists traveling to Chiang Mai. For Luang Prabang, Laos, a neighborhood country of Thailand, is a province which can be reached by connecting routes from Chiangmai to Luang Prabang, has a long history of adapting to their place with influences from different cultures. Luang Prabang’s landscape includes residential areas, temples, forests, agriculture and sacred areas. Different buildings represent different periods of livelihood adaptation. Furthermore, Thailand and Laos have language and culture that are similar to other counties in Asia. This is a good starting point for anyone who is interested to travel to these countries especially between Chiang Mai, Thailand and Luang Prabang, Laos. Usually the route tourism from Chiang Mai to Luang Prabang involves three 3 different transports: car, boat and air. However, this study will focus only by bus especially public bus which is a generally vehicle for backpackers. Then this study tries to answer 2 research questions; How the tourism route between Chiang Mai and Luang Prabang is? And what is the potential of bus stations through the tourist route? The information from the study can be useful for government agency, entrepreneurs and scholars who want to use the information from this study as a basic information to plan for their policy, business plan or continue the study in this area, as well as backpacker can use information from this research to plan and to determine their travel. 2. Literature Reviews Tourism routes can cater for the day visitor or the stay-over tourist, the latter often linked to drive tourism. In many contexts, drive tourism is an essential associated concept to that of tourism route development. The Australian State of Queensland has placed particular emphasis upon theme trails linked to drive tourism (Olsen, 2003 cited Rogerson, 2007). in general, routes are initiated with one or more of the following objectives in mind: diffuse visitors and disperse income from tourism; bring lesser- known attractions and features into the tourism business/ products; increase the overall appeal of a destination; increase length of stay and spending by tourists; attract new tourists and to attract repeat visitors; and increase the sustainability of the tourism product (Meyer, 2004). Cunn(1979) explored that if a community is to expand its tourism potential, perhaps it can structure an approach that will stimulate increased attraction development and other actions essential to growth and development, and conceptually the goal would be to chart growth directions where most feasible geographically, this includes delineation of following four elements: Zone: in which the program and physical factors are the most abundant and of the greatest quality; Attraction complex: potential location where future attractions are most logical; Service centers: which are most viable focal point for expansion of tourist services and facilities; Transportation: potential both linkage with population and internal circulation within attraction complexes. Thus this paper grouped the important variables to consider and determine the potential (attraction) as follow: Value of attractions including beauty, self-distinction, ancient history, importance of religion and religious attribute, atmosphere, climate, natural landscape and lifestyle; Comfort of access including the condition of the route travel, travel characteristics and length of travel from the town to tourism attraction; Facilities including restaurants, drink services, electricity and water, phone/ communications and security; Environment including physical conditions, weather conditions and other ecological tourism attractions; Restrictions to accommodate such Proceedings of 12th Global Business and Social Sciences Research Conference 26 - 28 August 2016, Radisson Blu Hotel, Beijing, China ISBN: 978-1-925488-16-6 restrictions, space limitations in the utility problem, safety for tourist; Currently include famous of tourism attractions and tourism (Moonprasert,P & Thechatakerng,P, 2013; Boonyapak, 2550: 40-42) 3. The Methodology Sample Selection The exploratory research was carried out between February 2014 to April 2015 at the route from Chiang Mai to Luang Prabang. Purposive sampling is used via 70 stakeholder in the area such as: entrepreneurs, staff of tourism department, tuktuk drivers, bus drivers and bus station official. Focus group technique and in- depth interview were applied to indentify community context and potential area (Moonprasert,P & Thechatakerng,P, 2013) Validity Several validity issues are inherent within this paper. This first issue is in the small sample size being used we occupy only stakeholder such as: entrepreneurs and staff of tourism department, tuktuk driver, bus drivers in Chiang Mai to Luang Prabang. This may limited the generalizability of the findings. 4. The Findings I) Potential Route from Chiang Mai to Luang Prabang. The study survey of tourist route and bus terminal in Amphoe Muang, Chiang Mai province, researcher and team had traveled to observe and survey on the site by themselves and the results were later analyzed and presented, as shown below: from Chiang Mai - Luang Prabang passes Amphoe Chiangkhong in Chiang Rai province to cross the Thailand – Laos bridge to Houixay district in Bokeo province and then to further Luang Namtha and Oudomxay provinces and to the final destination of Luang Prabang district in Luang Prabang province in a distance of 842 kilometers with a travel time of about 20 hours. Proceedings of 12th Global Business and Social Sciences Research Conference 26 - 28 August 2016, Radisson Blu Hotel, Beijing, China ISBN: 978-1-925488-16-6 Figure 1: Route from Chiang Mai Province Thailand to Luang Prabang Province Laos, PDR We have concluded the potential of the route by adapted the concept of Vongsoulin & Thechatakerng (2016); Moonprasert & Thechatakerng (2013); Rogerson (2007); Meyer (2004) and Cunn (1979) in the table 1. Proceedings of 12th Global Business and Social Sciences Research Conference 26 - 28 August 2016, Radisson Blu Hotel, Beijing, China ISBN: 978-1-925488-16-6 Table1: Potential of Route from Chiang Mai to Luang Prabang Potential CM to CR CR to CK CK to BK BK to LNTHA LNTHA to ODX ODX to LPB The value of The route is The route for Chiangkhong This route for Route for travel This route
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