National Press Club Luncheon Address by Sharon Rockefeller, President and Ceo of Weta Subject: the Role of the Public Media in O
Total Page:16
File Type:pdf, Size:1020Kb
NATIONAL PRESS CLUB LUNCHEON ADDRESS BY SHARON ROCKEFELLER, PRESIDENT AND CEO OF WETA SUBJECT: THE ROLE OF THE PUBLIC MEDIA IN OUR MEDIA MODERATOR: SYLVIA SMITH, PRESIDENT, NATIONAL PRESS CLUB LOCATION: NATIONAL PRESS CLUB, WASHINGTON, D.C. TIME: 1:00 P.M. EDT DATE: THURSDAY, JUNE 5, 2008 ----------------------------------------------------------------- Copyright (c) 2008 by Federal News Service, Inc., Ste. 500 1000 Vermont Avenue, NW, Washington, DC 20005, USA. Federal News Service is a private firm not affiliated with the federal government. No portion of this transcript may be copied, sold or retransmitted without the written authority of Federal News Service, Inc. Copyright is not claimed as to any part of the original work prepared by a United States government officer or employee as a part of that person's official duties. For information on subscribing to the FNS Internet Service, please visit http://www.fednews.com or call(202)347-1400 ----------------------------------------------------------------- MS. SMITH: (Sounds gavel.) Good afternoon and welcome to the National Press Club. My name is Sylvia Smith. I'm the Washington editor of the Fort Wayne Journal Gazette and president of the National Press Club. I'd like to welcome club members and their guests in the audience today, as well as those of you who are watching on C-Span. We're looking forward to today's speech and afterward, I'll ask as many questions from the audience as time permits. Please hold your applause during the speech so we have time for as many questions as possible. For our broadcast audience, I'd like to explain that if you do hear applause, it may be from our guests and members of the general public who attend our events -- not necessarily from the working press. I'd now like to introduce our head table guests and ask them to stand briefly when their names are called. From your right, Jerry Krell (sp) of Arturo Productions and producer of the National Press Club's centennial documentary; Gloria Minot of WPFW-Pacifica Radio; John Hechinger, Jr., chairman of the WETA Board of Trustees and guest of our speaker; Betsy Fischer, executive producer of "Meet the Press"; Paula Kerger, president and CEO of PBS and guest of our speaker; Melissa Charbonneau of CBN News and vice chairwoman of the NPC Speakers Committee. And skipping over our guest for just a minute: Andrew Schneider, associate editor of Kiplinger Washington Editors and member of the Speakers Committee who organized today's lunch -- thank you, Andrew. Les Crystal, president of McNeil-Lehrer Productions and guest of our speaker; Marilou Donahue, producer and host of "Artistically Speaking"; Ben Wattenberg, moderator of "Think Tank" and senior fellow of the American Enterprise Institute. Welcome everyone. (Applause.) Forty years ago last November, President Lyndon Johnson signed into law the Public Broadcasting Act of 1967. In his remarks on signing the bill, Johnson spoke of the tremendous potential public broadcasting held as a force either for good or for ill. He said, "At its best, public television" -- he spoke of public radio as well -- "would help make our nation a replica of the old Greek marketplace where public affairs took place in view of all the citizens, but in a weak or even irresponsible hands," he said, "it could generate controversy without understanding. It could mislead as well as teach. It could appeal to passions rather than reason." For many, the past four decades of public broadcasting have stood as a monument to those founding hopes. They have brought forth high caliber, intelligent programming that would have had a difficult time finding a home in the world of commercial broadcasting. News coverage and analysis such as that of "The NewsHour" and "Washington Week". Award winning documentaries such as the work of Ken Burns. And as we've often had occasion to see and hear over the past year, informative and thoughtfully moderated debates on some of the most important issues of the day. But public media have also served as a lightening rod for controversy. At one end of the spectrum, it's faced questions of public televisions responsibility to avoid promoting childhood obesity, with the result that Sesame Street's Cookie Monster has switched to a more balanced diet. At the other end, its journalists' determination to ask difficult questions, to probe sensitive subjects and to listen to the widest possible range of perspectives has brought it into direct confrontation with political forces determined to limit discussion on the public airwaves to those who share their own point of view. From the Nixon administration down to the present, public broadcasting has repeatedly had to defend itself from threats to its independence. The importance of public media as a watchdog of democracy is rarely on more open display than during the presidential election season. That's why we're fortunate to have with us today Sharon Percy Rockefeller. For more than 25 years she has served as a leader and policymaker in the public broadcasting community. She's been a member of the board of directors of the Corporation for Public Broadcasting for 12 years, including four years as its chairwoman. She was elected to her fifth term on the PBS board of directors in 2006. And since 1989, she has been president and CEO of WETA -- Washington, D.C.'s flagship public television and radio station. Please join me in a warm National Press Club welcome for Sharon Percy Rockefeller. (Applause.) MS. ROCKEFELLER: Thank you very much. Good afternoon. I'd like to thank the National Press Club for inviting me to speak today about the role of public media in our democracy. I'm very pleased to be here among my colleagues from The Corporation for Public Broadcasting -- and here's the litany of names: The Public Broadcasting Service, thank you Paula; trustees from the WETA board; some of our most loyal donors; and a cross section of our corporate and foundation underwriters. I would also like to recognize Gwen Ifill; my sister Gail Percy; my son, Justin; and my very loyal husband, Jay, who's heard more about public broadcasting than everyone in this audience put together. (Laughter.) Today I'd like to focus on the roles that WETA and the public media are playing this year in 2008 -- a critical and spellbinding election year. Then I look forward to an open dialogue and question- and-answer session with you. My personal discovery of public broadcasting occurred in the early 1970s when my husband Jay was president of West Virginia Wesleyan College. At the time -- I think I was 29 -- I had no idea of the difference between ABC, CBS or NBC. I like to think I was a reader. But I was also a young mother raising three children under the age of five with little time to explore my own interests. So it was during this period that I found an important window on the world. I'd been casually listening -- Justin wasn't born yet. I'd been casually listening while carpooling to an informative radio program, "All Things Considered". The college had the only public radio station in West Virginia and it was based in a town of 7,000 -- so that was the scope of people that the radio station reached at the time. Our toddlers were watching a charming and funny program, "Sesame Street" on television. And I watched every Friday night -- beginning with Paul Duke and Peter Lisagore -- "Washington Week in Review", "The Adams Chronicles", "Masterpiece Theater" -- but I had my favorites. Standing in the kitchen one day, I had what we call an epiphany. I figured out that all of this programming came from a related source -- public radio and public television it was called. It meant nothing to me, but I developed an abiding gratitude for the breadth of programming offered to our family and quickly became a true believer in the power of television and radio to inform, educate and inspire. Public broadcasting was my source for a world of ideas. My appreciation for the importance of public broadcasting has been magnified many times over since then. Now, relatively few of us have the good fortune to devote our professional lives to the causes we hold most dear. And in that regard, I've been truly fortunate. Public television and radio are among America's most valued civic institutions. In my work with West Virginia Public Broadcasting, and when my husband was appointed governor, I asked for one thing: to go on that board. And he granted my wish. (Laughter. ) Thanks, Jay. I had been on the WETA board when they were searching during the early '70s for somebody who lived outside the Beltway, and I was considered eligible because I came from West Virginia. That was my good fortune. I also joined the Corporation for Public Broadcasting and PBS, and I've been privileged to serve the causes and the organizations that they represent. Now, getting back to WETA. In 1959, racial inequities defined a landmark struggle for justice in the state of Virginia. A lawyer who specialized in these issues was named Ed Campbell. His wife Elisabeth was a school teacher. WETA was founded by Elisabeth Campbell, in her early 60s, no less, by Austin Kiplinger's father, Willard Kiplinger, and a small group of visionary Washingtonians. They were encouraged by a man whose name you know, Newton Minow, who came from Chicago to chair the FCC under President Kennedy, and he's very well known for describing television as a vast wasteland in the early 60s. It's just more vast now. (Laughter.) When Newt moved to Washington, he said, "Where's WTTW?" That's the public television station in Chicago.