Citrix on Azure “Better Together"

Lyndon-Jon Martin Senior Systems Engineer - UK Partners & Paula Lender-Swain Citrix Technology Advocates (CTA) 2017 Azure Infrastructure Lead- Microsoft UK Mobile - +44(0)79 7277 5902 Mobile - +44(0)7833 083549 E-mail - [email protected] E-mail – [email protected] Twitter - @lyndonjonmartin Twitter - @paulalender LinkedIn - http://uk.linkedin.com/in/lyndonjonmartin/en LinkedIn - http://uk.linkedin.com/in/lpaulalenderswain/en Introduction to Citrix What was Citrix originally called? What does Citrix do?

How long has Citrix been in Business?

Content

Collaboration

Desktop

Apps

Device

Location Citrix by the Numbers

$3.4B+ 400K+ 9,000+ 10,000+ 100 2016 revenue Enterprises Employees Partners Countries The largest companies in the world rely on Citrix

Healthcare Manufacturing Financial Services Public Sector Education Cloud Providers

Top 10 Healthcare Top 10 Automotive Top 10 Largest Banks Top 5 Largest US Top 10 Highest Top 4 out of 5 clouds Companies Government Ranked Universities Top 10 Chemical Top 10 Investment Top 5 E-commerce Agencies Top 10 Companies All US “Big Ten” sites Top 10 Computer Pharmaceutical Top 10 Largest Universities and Electronics Top 10 Property 15 of Top 20 Telco US Cities Companies Insurance Companies Top 10 Largest US Companies Top 10 Aerospace Top EMEA Central School Districts and Defense Top 10 Life >80% World’s Music Government Insurance Companies Downloads Agencies Citrix on Azure ”Better Together” . . .we’re hearing tremendous excitement from customers around our Citrix solutions and the ability to access Windows desktops and apps remotely on Azure. [Our expanded partnership with Citrix] opens up huge opportunities for our partners and customers. Scott Guthrie Executive Vice President Microsoft Cloud and Enterprise Group

9 © 2017 Citrix | Confidential – Content in this presentation is under NDA. Slides by [email protected] Modern Secure Workspace as-a-Service Citrix & Microsoft “Better Together” now with Cloud Services

Software-Defined Perimeter

Unified Unified Experience Contextual Endpoint Mgmt. Access “BYO” App Ops Identity Legacy/ Custom Contextual Apps Users Single Performance Secure IT Sign-on Content Control

Security & Performance Analytics Modern Secure Workspace as-a-Service

It starts with the Software-Defined Perimeter Edge Apps, Data & Network Software-Defined Networking

Contextual Security & Access starts with the Software-Defined Perimeter

Contextual User vs. Device Access with Application vs. Web Insights & Analytics Citrix Workspace Service Microsoft 365

Contextual Workspace

1 URL to logon with contextual access rights vs. capabilities

Software-defined WAN

NetScaler

Virtualised WAN traffic acceleration, optimization + H/A internet links

Optimise my Workloads

Software-Defined Perimeter Accelerate, protect & reduce downtime of workloads Front Door No.10 Downing Street Modern Secure Workspace as-a-Service Citrix & Microsoft “Better Together” now with Cloud Services

Citrix Cloud Microsoft 365 Azure Active Directory

Secure Virtual Private Network Essentials NetScaler SD-WAN, ExpressRoute, NetScaler CloudBridge Connector, Azure VPN Gateway Services Citrix Workspace Service Office 365

Cloud Connectors

Cloud Connectors SSO + Contextual Workspace IT Workspace Contextual Access Service Smart Tools Reporting, Security Access & Identity Workloads Policies Save Costs, Healing e.t.c & Analytics & Identity Controls Configuration SSO + Contextual Workspace Access & Identity Workloads

Software-Defined Perimeter Sign-in with Contextual Identity + Workspace Access

Airport Large Corp Users + Devices Hospital Home Factory Citrix Modern Secure Workspaces as-a-Service Citrix & Microsoft “Better Together” now with Cloud Services

Citrix Cloud – Workspace Services SaaS-Style like Control Planes

Citrix + Microsoft management Microsoft 365 infrastructure is hosted, managed and kept evergreen updated by both Essentials Services Azure Market Place Only vendors for each of our services Citrix Workspace Service Microsoft 365

Workspace Setup + Configuration

Azure IaaS Costs

App & Desktop NetScaler Citrix Cloud Connector Customer managed Azure Users + Devices Internet Workloads Subscription

Resource Location NetScaler + ExpressRoute You are in control of your apps, data and your networks from an Azure Resource Group(s) Partner manages Workloads

Customer Devices Summary Citrix + Azure “Better Together” Innovations enabling Modern Workspace acceleration & adoption

PaaS Workspaces from Azure Content & Collaboration Tools & Services

Shift to Azure Active Directory Joint co-developed Skype for Accelerate migrations to Azure (AAD) Single Sign-On on your own Business offloading for virtual with AppDNA which analyses terms + control identity with apps & desktops with 300K the DNA of legacy vs. traditional Federated Authentication Service active users daily apps (FAS)

Front with NetScaler Intune + EMS Integration Smart Tools aids in design, powered by NetScaler providing building workloads and Consume secure evergreen Citrix + VPN capabilities for apps & controlling costs + healing of Microsoft workspaces as-a-Service device context workloads choosing what is right vs. relevant Mobilising all data repositories Essentials Services only from Azure in Azure virtual apps & desktops Marketplace, consume e.g. OneDrive in non-persistent Microsoft365 + Citrix Workspaces scenarios to generate revenue Our Joint Selling Motion Joint Sales Motion

Workspace Services Lead With • Annual • Standard ELA Term Discounts CTXS SKUs XenApp & XenDesktop Service Fallback • Annual • Standard ELA Term Discounts

XenDesktop Essentials Base XenApp Essentials MSFT SKUs Solution • NO • Monthly Sellers & Partners Discounts

Tell the full story to customers. Citrix will direct Essentials customers to self-serve resources online, or to a partner for assistance, and to Microsoft for assistance with the Azure Marketplace itself.

Note: we do not offer free trials of the Essentials products. With a minimum user count of 25, customers can experience it for a month for as low as a $300 investment. A “yes” answer to Discovery questions any of these questions means • Do you need to deploy both apps and Essentials is not a desktops in the same solution? good fit for this customer use • Do you need to leverage existing Citrix licenses? case. • Do desktops need to be sized differently per user/group? • Do you need the ability to deploy some workloads on prem or to other public clouds? • Do you require your Citrix-negotiated discounts on the offering you select? • Do you need extensive control over configuration and tuning of the solution? Everyone gets paid regardless of how customer buys

Azure Marketplace XenDesktop Essentials MSFT: Citrix Cloud deals where workloads deploy in XenApp Essentials Azure retire quota for Microsoft sellers. Workloads run in customer’s EA Azure subscription MSFT: Reps retire Azure quota monthly in arrears for IaaS consumption CTXS: Reps retire SaaS quota and it is eligible for CTXS: Reps retire SaaS quota monthly in arrears based acceleration on associated Citrix OrgID And remember – Essentials provides an upsell opportunity every month! When will you deliver – secure by design – Citrix and Microsoft Modern Secure Workspace-as-a-service?