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Special Edition Spring 2021 Lifestyle Legends

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Special Edition Spring 2021 Lifestyle Legends SPECIAL EDITION SPRING 2021 LIFESTYLE LEGENDS ALAN FAENA FAENA GAURAV BHUSHAN ACCOR SANJAY DWIVEDI COYA BENJAMIN WAN COYA IZU ANI KITCH-IN SÉBASTIEN BAZIN ACCOR CHADI FARHAT SBE JÉRÉMIE TRIGANO MAMA SHELTER SÉBASTIEN PICAULT PARIS SOCIETY GROUP CHRISTOPH HOFFMAN 25HOURS JOELLE MARDINIAN MAISON DE JOELLE SHARAN PASRICHA ENNISMORE EVGENY KUZIN KITCH-IN LOUIS ABI ABBOUD ACCOR SPENCER WADAMA SLS DUBAI FERIT ŞAHENK D.REAM INTERNATIONAL MARK WILLIS ACCOR TEVFIK AKDAĞ D.REAM INTERNATIONAL FETTAH TAMINCE RIXOS NAIM MAADAD GATES HOSPITALITY YANNIS STANISIERE COYA FLAVIO BRIATORE MILLIONAIRE OMAR JACKSON X BY OJ LIFESTYLE YIGIT SEZGIN ACCOR CONTENTS SPRING 2021 Left to right: Sharan Pasricha, founder and Co-CEO, Ennismore; Mark Willis, CEO - India, Middle East, Africa, and Turkey, Accor; and Gaurav Bhushan, CEO, Accor Lifestyle and Co-CEO, Ennismore As a special edition of Entrepreneur Middle East, Entrepreneur Executive is a showcase of the individuals and brands that are revolutionizing the region’s lifestyle sector. From high-end hospitality to luxury retail, Entrepreneur Executive is a celebration of the various facets that make up the modern entrepreneur’s lifestyle. SUBSCRIBE EDITOR IN CHIEF Aby Sam Thomas [email protected] Contact [email protected] to receive CEO Wissam Younane [email protected] Entrepreneur Middle East every issue DIRECTOR Rabih Najm [email protected] CREATIVE LEAD Odette Kahwagi PO Box 502511 Dubai, United Arab Emirates MANAGING EDITOR Tamara Pupic P +971 4 4200 506 | F +971 4 4200 196 STARTUPS SECTION EDITOR Pamella de Leon For all commercial enquiries related to Entrepreneur Middle East FEATURES WRITER Aalia Mehreen Ahmed contact [email protected] DIGITAL SOLUTIONS DIRECTOR Mahdi Hashemi [email protected] GROUP SALES DIRECTOR – B2B GROUP Joaquim D’Costa All rights reserved 2021 Opinions expressed are solely those of the contributors. CONTRIBUTORS Entrepreneur Middle East and all subsidiary publications in the MENA region Devina Divecha are officially licensed exclusively to BNC Publishing in the MENA region by Dina Maaty Entrepreneur Media Inc. Megha Merani No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher. PHOTOGRAPHY Farooq Salik Printed by United Printing and Publishing | upp.ae Images used in Entrepreneur Middle East are credited when necessary In addition to our print edition, we’re bringing EntMagazineME you all sorts of industry news on our web MIDDLE EAST mediums. Joining us online means getting @EntMagazineME relevant business and startup content in 8 34 48 62 Entrepreneur-me A LIFESTYLE REVOLUTION NO SHORTCUTS TO SUCCESS CRAFTING A LOCAL A SINGULAR VISION ACCESS FRESH CONTENT DAILY ON OUR WEBSITE! real-time, so you’re hearing about the latest NARRATIVE developments as soon as we do. We’re looking The merger between Accor and Want to emulate the Faena Group founder and entrepreneur.com/me EntrepreneurMiddleEast Ennismore ushers in a new era accomplishments of Formula 25hours founder and CEO President Alan Faena is bringing forward to interacting with our readers on all of of hospitality. One legend, Billionaire founder Christoph Hoffmann reveals his brand’s artistic voice to the our social media and web platforms- like any EntMagazineME Flavio Briatore? Get ready to details about his enterprise’s Middle East. thriving business, we’re looking to give and take. 16 put in the work, he says. upcoming Dubai hotel. #TrepTalkME is already happening on all of our EntMagazineME LEADING FROM THE FRONT 66 digi platforms, and all good conversations go With an estimated net worth 40 52 THE X FACTOR both ways. See you on the web! EntMagazineME of US$2.3 billion, Doğuş “I ALWAYS WANTED TOO GOOD TO LEAVE With his new app, X by OJ Group Chairman and CEO Ferit TO BE THE BEST.” Rixos founder and Chairman Lifestyle, Omar Jackson is Şahenk’s insights on running Serial entrepreneur, television Fettah Tamince explains why getting ready to shake up the a business are definitely worth host, and makeup artist Joelle guests wanted to stay at his world of experiences. learning from. Mardinian on the driving hotels- even in the middle of forces behind her life and a pandemic. 70 22 career. DELIVERING QUALITY A MULTIFACETED EXPERIENCE 56 Digital platform Kitch-In is With a global expansion 46 REINVENTING THE ART getting set to transform the underway, the Peruvian STRONGER TOGETHER OF HOSPITALITY online food delivery space. restaurant COYA is now making Naim Maadad, founder and Paris Society Group is setting its presence felt around the CEO of Gates Hospitality, its sights on the Middle East. 74 world. is betting on agility for his AN EYE FOR DESIGN enterprise (and the hospitality 58 Accor’s Alexandra Woop on what 28 sector) to recover from the A FAMILY AFFAIR it means to build a welcoming DOUBLING DOWN impact of the COVID-19 crisis. The Paris-born, family-run space in the hospitality sector. With the launch of the first brand, Mama Shelter, is all set SLS hotel in the Middle East, to bring its unique offering to its parent company Accor is the Middle East’s hospitality signaling its commitment to the landscape. lucrative lifestyle segment. 4 / ENTREPRENEUR.COM / Executive Edition / SPRING 2021 Timeless Elegance Where modern French art de vivre meets ancient Egyptian charm. Book your stay at sofitel-dubai-theobelisk.com PARIS - LONDON - ROME - DUBAI - SYDNEY - MEXICO CITY Lifestyle/Legends A LIFESTYLE REVOLUTION | ACCOR JOINS FORCES WITH ENNISMORE Opposite page, left to right: Mark Willis, CEO - India, Middle East, Africa, and Turkey, Accor, Sharan Pasricha, founder and Co-CEO, Ennismore, and Gaurav Bhushan, CEO, Accor Lifestyle and Co-CEO, Ennismore “SETTING UP ENNISMORE n November WITH A FOCUS ON Pacific region. He was appointed Global Chief Development 2020, French Officer of Accor in 2015, where he was responsible for the hospitality LIFESTYLE AS ITS group’s network development worldwide, as well as M&A giant Accor OWN SEGMENT and Strategic Partnerships. announced that Under his leadership, Accor’s footprint experienced an it had entered a EMPHASISES unprecedented expansion with the opening of one hotel a new partnership THE IMPORTANCE day on average. Bhushan is a member of the group’s Execu- with Ennismore, OF THIS MARKET tive Committee, and he is also currently a board member of an innovative, Accor Invest, 25Hours, Banyan Tree, Rixos, and sbe. independent FOR ACCOR.” “I have been fortunate enough to be a part of this journey MARK WILLIS | ACCOR operator, in from the beginning,” says Bhushan. “With only two hotels order to form the in 2017, we began studying this space quite vigorously. Our world’s leading lifestyle entity, bringing together two of the main focus has always been analyzing customers’ behav- sector’s biggest players in a game-changing move, which ior, trying to understand, very carefully, the choices they would set the tone for a myriad of exceptional, guest-centric consistently make. Evidently, there had been a shift from a experiencesI under 12 world-class brands. functional approach, to more experiential one. Hence, our Owner of The Hoxton and Gleneagles, Ennismore’s merger focus was then directed towards building experience-led with Accor, the group behind lifestyle brands including brands with that notion at the core.” Mondrian, SO/, Hyde, Mama Shelter, 25hours, 21c Museum For Bhushan, the pursuit of fulfilling experiences drives Hotels, TRIBE, JO&JOE, and more, will result in a combined today’s guest, even if it comes at a higher price bracket. entity which will keep the Ennismore name. “People will travel very far just so they can savor the right Sharan Pasricha, founder and CEO of Ennismore, and stay. Even if you don’t have the best location in town, it’s all Gaurav Bhushan, CEO of Accor Lifestyle, will cooperatively about crafting that for them.” lead the new lifestyle entity, of which Accor will own two- It was precisely that which had prompted Accor, the larg- thirds and Pasricha one-third. The company will base its est hospitality company in Europe and the sixth largest headquarters in London. “The essence of this partnership worldwide, to aim for a more balanced portfolio. “The group is rooted in benefitting from the scale, size, distribution, has done an amazing job with the midscale and economy network and reach of Europe’s largest hotel company, Accor, segments, with ever-popular brands such as Novotel, ibis and the independence, autonomy, authenticity, storytelling, and more. However, as we further build our portfolio and and creativity of Ennismore,” says Pasricha. look at where the business world is headed, we’re seeking The young serial entrepreneur founded the business in a stronger presence in the luxury and lifestyle domains,” 2011, and he oversees the overall strategy of Ennismore and he explains. “This partnership enables Accor to be at the its brands. Named as one of Condé Nast Traveller’s “50 forefront of lifestyle hospitality. With it, the group rein- People Changing the Way We Travel,” Pasricha leads a team forces its offering in one of the fastest-growing segments of of over 150 employees in his London and New York offices, the industry. Accor’s Lifestyle operations represent five per and 2,500 across his hotels and restaurants. “The merger cent of Accor’s fees, but over 25% of pipeline fees. It will is about taking brands and ensuring that they live on in continue to be an important piece of the puzzle over the next countries around the world, but also that they are purpose- ten to 20 years, as we consistently maintain this approach ful, have meaning, depth and authenticity,” he continues. to business.” “A compelling culmination, it allows them to flourish under Yigit Sezgin, Chief Commercial Officer at Accor, also -as A Lifestyle the independent, autonomous structure we created, but also serts that the merger will accelerate market penetration for benefit from the global reach and scale of Accor around the the group.
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