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Developed with Bruce Dickinson, lead guitarist in UK band Iron Maiden, the premium ‘Trooper’ beer is brewed in the UK by Robinsons Brewery and the labels are produced by Collotype Labels Ireland. Helping a beer brand take off: working with Collotype Labels Ireland

ClearCut™ S7000 technology from Avery Dennison has proved to be an important factor behind the rapid growth of a new brand in a highly competitive market, ensuring high speed dispensing of a thin, high-clarity label. The Trooper beer label won a Flint Inks Award for Narrow-Web UV, and it was a finalist in the Irish Print Awards 2013. The ale is also supermarket Morrison’s fastest-ever growing new beer.

Breaking into the market As a new entrant to the crowded beer market, brand image was pivotal. Label converter Collotype Labels Ireland initially used digital print at launch, proving the concept with Avery Dennison PP60-S4000-PET30. This material is an industry-leading product for beer and beverage applications, but rising sales volumes prompted a move to a material that would still properly reflect premium brand messages while increasing productivity and sustainability: PP50-S7000-PET23.

label.averydennison.eu We wanted good printability, easy application, dependable service and full technical support,” said Collotype Labels Ireland’s Technical Manager Bill Smyth. “We have a very good working relationship with Avery Dennison, and they were a natural choice of partner for a project like this. Their EXACT programme gave us the precise roll width and length that can support future growth of the Trooper brand, and the lower

IRISH PRINTER | Packaging adhesive bleed levels gave us importantPackaging | IRISH PRINTER improvements in machine down-time.

430. To be competitive you have to keep up with technology. A really nice feature, MUlTIPRINT ShoWCASES NEW apart from being easy to use, is the new foil separator which automatically separates the hot foiling unit when the lABEl PRINTINg TEChNologIES press is stopped. This saves us so much time on the press. The RCS 430 saves Award-winning execution A brightvaluable make future ready time and material MULTIPRINT LABELS, BASED IN SWoRDS, Co DUBLIN, IS CELEBRATING 50 yEARS with impressive colour consistency, IN BUSINESS THIS yEAR. MAEv MARTIN LooKS AT HoW THEy ARE PIoNEERING™ and gear marking is a thing of the past Avery Dennison explained the benefits of ClearCut S7000 The rewardsthanks to the servoof drivegetting motors.” the branding right have been SoME oF THE vERy LATEST SUBSTRATE AND PRESS TECHNoLoGIES. adhesive (used in PP50-S7000-PET23) during an innovation substantial.QualITy aSS SupermarketuRaNcE chain Morrisons says that Trooper Multiprint Label’s Quality Control he UK-based meetingTrooper beer label with is Collotypespeeds can be an issueLabels but with theseIreland. holding The stocks proprietaryof regular labels to Just S7000 is its fastest-everManager Ruth O’Hanlon pointsselling out that, newly launched ale, with sales Towned by Bruce Dickinson, the lead labels you don’t get bleeding off of In Time (JIT) logistics, which means that from a quality assurance perspective, it guitarist in Britishadhesive heavy metal band allows the adhesive high-speed and it is a lighter dispensing weight, label jobs with must be very turned aroundlow inlevels of exceedingis important expectations that instant decisions are tenfold. Morrisons’ ale buyer Mark Iron Maiden. Robinson’s Brewery fill the which is important. Also, Robinsons get about three days so suppliers no longer made regarding quality. “This is a lot label and supplyadhesive the beer and Multiprint bleed more – labels up per to roll 40% with this substrateless than have ‘standard’the luxury of calling offproducts. stock. In Land easiersaid: with our“Trooper new RCS 430 press,”has she been phenomenally successful after supply the labels to Robinson’s Brewery. so there are less changeovers and that addition, Multiprint Labels decided to says. “Consistency of quality is much The Iron Maiden beer label was increases their efficiencies. Those are the further expand into the spirits, wine it wasmore launched dependable, even at compared Morrisons. to our The bottle’s label has definitely printed by Multiprint Ltd using multi- main advantages of the Avery Dennison and other high value markets in a more older presses. HD flexo technology has combination print technology (UV label technology for the end user.” focused fashion. Following extensive facilitated a major step change in the offset/flexo/screenThe and hotfoil)Trooper on brandMultiprint was has already not won originallya global research, expected the decision was to made be to a been qualitya huge of output factor that can be inachieved its success, as has the push our Avery Dennison’s ClearCut PP50 Top award for its printing of the label - the buy a Gallus RCS 430 flexo press with with UV flexo. The new offset units White S7000 PET23.big “The seller, label wasn’t but FlintBill Inks Smyth Award for Narrow-Web said UVthat somethe potential of for the printing rapid ten colours. sales storesoffer have extremely given good, consistent it.” results, expected to be a big seller but it has Offset – and, more recently, the Trooper The new press was installed in March especially in the vignettes and small really taken off andincrease a big part of its can belabel wasattributed a finalist in the Self-Adhesiveto the label:2012. “The “The Gallus pressAvery is unique Dennison in typefaces. The gold foil unit is giving success is the attributes of the Avery Roll Labels category in the Irish Print Ireland as it is a UV offset, flexo and high level results and a degree of finish Dennison ClearCutClearCut S7000 substrate PP50-S7000-PET23Awards 2013. In fact, Multiprint has wonproduct screen combination produced press,” says excellent Bill. is being achieved which can prepare the combined with the unique capabilities numerous awards for the quality of their “It is the only litho press in Ireland way forward for emerging markets in of the Gallus RCSresults 430 four-colour on ourwork Gallus over the year, RCS including 430 awards four-colour from for self adhesive UV labels offset, – all the rest the whiskey, healthcare and cosmetics UV offset, silkscreen (Trooper logo) TLMI (USA), EFTA (UK) and FlexoTech. are UV flexo or digital. It was a big segments. All this allows the RCS 430 and hot foil press,”silkscreen says Multiprint’s andMultiprint hot suppliesfoil press. mainly into the We UK, werea2.5m ableto a3m investmentto keep but this a new very to give Multiprint Labels the edge over Technical Manager Bill Smyth. “Initially, with some labels being produced for the press immediately gave the company its competitors.” the Trooper (Iron Maiden) label was French, German and Italian markets. Apart much more flexibility. With the option expected to be ahigh small run quality and the endfrom thelabel Robinson’s when Brewery contract,we moved the for adding to screen high heads, volume cold foil and INNovaTIoN TIMElINE was at this point that Multiprint made • In March 2010 Multiprint bought another labels were printed digitally. However, company has a number of high profile embossing, if required, the RCS 430 • Multiprint Labels started by supplying the decision to invest in a Kopack roll ten colour EM 410 press to create even the product tooklitho off and weproduction, had to clients inand the food the industry S7000 and is on the adhesive was printing high and quality PET23 labels within aliner printed products for the food industry label press. greater flexibility and capacity. change to conventional printing. Litho list of approved suppliers for Morrisons, few days of installation. One of the very using letterpress printing in flatbed • In 1985 the company bought a Gallus • In November/December 2011, they was able to matchallowed the digital print us to Tesco,achieve Asda, Sainsburys, reliable Marks & high-speeduseful features dispensing of the new RCS 430 press of a form in 1964. Multiprint would produce 250 press which was the first to be purchased two presses – the Gallus RCS quality. The thinner liner on the PP50, Spencer, the Co-operative and Waitrose. is the ability to change printing heads a few labels as a side job when wet installed in Ireland followed by two 430 and a HP 6600. “The seven colour combined with thevery S7000 thinadhesive, construction.” In fact, the longest serving customer has without breaking the web which saves so glue applications were at their height. 300 presses, all of which were being HP 6600 was the first to be installed in impressed Robinsons, particularly been with Multiprint for more than 25 much time compared to the old days of • In order to keep up with the ever used to supply the food industry. Europe, it is the only one in the country when they were under pressure to get years. The company has also been very 15 minutes on the EM 410 press and up increasing demand for self adhesive It wasn’t until 2001 that Multiprint with an inline primer, and the quality is the product out. The Avery Dennison successful in the wine sector, especially to an hour on the AFM. With our excellent labels it soon became evident that bought an EM 410 ten colour press to second to none,” says Bill Smyth. “The substrate is a new adhesive and a the Australian market. pre-press department we are able to something would have to change. It enter the health and beauty market Gallus matches the quality output of new weight. These labels go on high However, in recent years food and make the best use of the consistency, and supply Procter and Gamble. the HP model for longer runs.” speed lines. Glue bleeding out at high drink companies have moved from speed, flexibility and economics of the

With the option for adding screen heads, cold foil and embossing, if required, the Gallus RCS 430 was printing high quality labels within a few days of installation.

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