BULOVA WATCH COMPANY MATERIAL SALES DIVISION 62-1 0 Woodside Avenue, Woodside, New York 11 377 November 19 77 Horological Times 15 UPRIGHTING the BARREL
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I would like to congratulate your Institute and editors for the excel· Jence of the new journal HorologicaJ Times. It is a production that ffils a void in the technical knowledge available t o watchmakers. On re ceiving the July issue today, I see that the quality still continues to improve, and I wonder, being a watchmaker, bow anyone could do without it. We have just concluded our annual NZHI conference, and 1 was pleased to take my copies of the Times to display to members. 6Jitoriaf It was a job to get them all back again, so I am sure that you will be getting some ne\V subscribers from New Zealand ! At the Conference, I was glad to be able to put forward to members details of your battery project towards the AWl ELM Trust. Although New Zealand is not a big country by your standards and no recycling program is likely here, members were in full agreement that we could organize a collection depot here for used batteries and then THE PYRAMID EFFECT forward them to you. It would be the least we could do in appreciation of the help given us by articles and technical extracts over the years from Do you know what you have done? You have made your journals, and especially those from the late Jess Colemen. purchases from our advertisers. By your act you have W.M.Borrow attracted more advertisers to HOROLOGICAL Editor, New Zealand Horological Journal Mosgiel, New Zealand TIMES. More funds have been collected by the American Watchmakers Institute to expand its services for you. I want to compliment you on the quality of your (our) magazine. It is good to have one devoted to the watchmaker and clockmaker. Whenever I answer an ad I always mention the Times maga The expanded services have attracted new members zine. If they don't advertise in it, I tell them that I could not locate and more funds. The new members also compliment their ad in the Times, but finally found it in another magazine. Hope they get the hint. our advertisers. I'm glad to be a member of AWI and have been instrumental in getting several to join in Idaho, Wyoming, and Utah, were I used to live. Continue to support our advertisers. You benefit David Choate by your act. Lincoln City, Oregon I would like to say that the Horological Times is getting better with each issue! To you and all the department editors, a job well done. I can't say that one is better than the other, because they all have their OUR READERS WRITE merit!! Raymond Pavkov CMC North Haven, Connecticut I would like to commend AWI on the informative slide and I!lm pro grams and also on the great new publication Horological Times. We certainly were in need of a good technical magazine. In reference to a letter to the editor published in the September issue, a reader speaks I would like to take this opportunity of congratulating_ your institute about printing the magazine on glossy paper. I for one am happy that it on the excellent articles and publication of the Horological Times. is printed on matte paper. Trying to read from glossy paper is hard on As Service Manager for Bulova in New Zealand, I find it up the eyes when the light reflects off of it. to date and most enlightening. Let's keep the magazine just as it is. JohnS. Wild Emerick Mikolschuetz Ch<tirman Auckland Branch Viroqua, Wisconsin New Zealand Horological Institute Auckland, New Zealand To James Broughton: Just a short note to tell you we here in Inde pendence, MO really appreciate the schools AWI has put on. And I say we, because I have heard my fellow colleagues say so. We do appreciate the information and bench practice courses. It helps us to properly inform our customers and also improve our services. We hope you will continue to do this for us in our Kansas ABOUT THE COVER City area. Do appreciate all the wonderful technical articles in the Horological Times. Pictured on the November issue is a harvest scene Albert Gregson Independence, Missouri bringing to mind this month's holiday, Thanksgiving. 2 Horological Times November 19 77 j$1ARSHALL-~WARTCHILD has big new price breakthrough - Nobody- but nobody- undersells us! NOW! 84¢ each Genuine TIMEX Energy Cells Assortment 1536 - 36 Cells Regular retail price: $63.00. Regular retailer cost: $37.80 Now at MARSHALL-SWARTCHILD, 20% off cost - your price: $30.24 D Send ... 36-Cell Genuine Timex 1536 Assortment(s) @$30.24 TYPE TIMEX MODELS QTY. Timex A ( 1500) Men's Electric. Electronic. Dynabeat® Quartz. Digital L.C.D. 5 function .. .. ............ 18 Timex B (1501) Women's Electric (prior to 1971) .............. 2 Timex C ( 1 502) Women's Electric ( 1971 to present).......... 9 Timex D (1503) Men's Digital L.C.D. 2 function. Women's Digital L.C.D. 2 function & 5 function .. .. .... Timex H (1504) Men's Digital L.E.D. (2 cells required). Men's Digital L.C.D. 6 function (w/light). Women's Digital L.C.D . 6 function (w/ light) ................. ......... ............ .. .. ...... .. ... 6 DISPLAY- NO CHARGE. CASEBACK OPENING TOOLS- NO CHARGE Retail price- $63.00. Regular cost- $37.80. NOW AT M-S- $30.24 Or make up your own selection. Regular retail price: $1.75 each- your cost, each, 84-cents ... any num bers, any quantities in 5-pack minimums D Send following quantities of 5-packs@ 84-cents/cell ($4.20/5-pack) __Timex A (1500) __Timex C (1502) __Timex H (1504) __Timex B (1501) __Timex D (1503) __Timex F (1505) BUY THEM AT 84-CENTS EACH- SELL THEM AT $1.75 EACH Buy 100- your selection, in 5-pack minimums- at 84-cents each. Mark quantity of 5-packs wanted for each. (Regular price follows the Eveready number.) D Send these 5-pack quantities: Convenient EVEREADY Reference Chart: Eveready Catalog Number/ Stock Numbers It Replaces: ... 201 ($1.70) ... 355($1.30) 201/HAM 500 . 301 ( .93) ... 357 ( 1.19) 301/WS 11 . AW24. RW44, TYPE 0 , 226 355/ 1OL 129, RW25 or 120 TC. 8001 357/ 10L 14, RW22. RW42. 228, 8006 ... 303 ( 1.1 0) ... 384 ( 1.19) 303/ WS14, RW22. AW42. TYPE A, 384/ 10L15 or WS10. RW27, T3, WS1 . .. 309 ( 1.00) ... 386 ( 1.19) 8002 RW47 ... 313 ( 1.1 5) ... 387 ( 1.30) 309/RW28. AW48. 8003 386/ 10L, 124. RW24, RW44, TYPE H, 313/WH3. AW52 8007 . 323 ( 1.1 5) . 388 ( 1.19) 323/WH6, AW58, TYPE C 387/ W2, 214, AW51 . 325 ( 1.00) ... 392 ( 1.19) 325/WH1 . RW57. 6UDC, 8004 388/ 10R10, 221 343/WH12NM or WH4, AW56. TYPE B . 389/ AW49, 1OL 122 . 343 ( 1.19) . 393 ( 1.19) 12UECD or 218, 8005 392/1 0L 12 5, RW27. RW47 ... 354( 1.19) 354/ AW54 393/10L123, RW28, RW48. TYPE F YOUR CHOICE -100 EVEREADY WATCH BATTERIES, ANY NUMBERS, ANY QUANTITIES (IN 5-PACK MINIMUMS) - $84.00. SAVE UP TO 50% TAKE ADVANTAGE OF THESE SPECIAL SAVINGS- ORDER NOW! 84¢ each jfflARSHALL-~WARTCHILD ''More-for-your-dollar-per-purchase from Marshall-Swartchild'' For the items checked above I enclose payment of$ ____ p,Q. Box 726 (2040 Milwaukee Ave.), Chicago, IL 60690 312-278-2300 Name 1512 Commerce, Dallas, TX 75201 214-741-1454 Firm __ 657 Mission St., San Francisco, CA 94105 415-421-2153 Address - · 1425 Fourth Ave., Seattle, WA 98101 206~2-6158 City-State-Zip . November 19 77 Horological Times 3 :lke P,.e:Julenb me:J:Jage by James H. Broughton NO PROSPECT IS DISPENSABLE AWl BUILDING FUND NEWS For want of a nail the shoe is lost, For want of a shoe the horse is lost, Members and friends of AWl are doing a marvelous job of For want of a horse the rider is lost, reducing our building indebtedness; look at the Honor Roll For want of a rider the battle is lost, each month in Horological Times. For want of a battle the kingdom is lost. At the annual meeting last June, Mr. and Mrs. Hagans sparked a drive for increased donations (refer to September We could update George Herbert's familiar jingle, published in 1977 HT, page 19). This news has brought in additional 1640, to read "For want of a member the Association is contributions and one unusual case is worth mentioning. lost." If that seems far-fetched, just pause and reflect. All In August at a meeting in Denver an appeal was made those whose participation is vital to our group today-in for donations to the fund, as well as clocks and watch~s for cluding the president, the other officers, the directors, the the Museum. Mr. and Mrs. Peter Zwern gave a check for chairmen and committeemen-were once new members! For $150.00. Within a few days after this, Pete Zwern received "want of" them at the time they joined, would we have an his September issue of HT and called Orville to complain that effective Association today? Orville did not inform him about his donation and results in It is hard to overstate the importance of new mem June, and that if Orville and John Cassedy could give $300 bers. We can rewrite another famous saying and truthfully each, so could Pete, who mailed another check for $150 with claim, about all who are qualified, "No man is dispensable." a note: why not make a drive and get the issue cleared up. Associations exemplify upward mobility; our door opens on At a meeting in September of the Colorado Watch a staircase up which newcomers climb.