INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS CLICK TO VIEW
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List of Tables & Charts 3
Study Overview 4
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World OEM Automotive Electronics
Industry Study with Forecasts for 2014 & 2019
Study #2728 | February 2011 | $6100 | 391 pages
The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #2728 February 2011 World OEM Automotive Electronics $6100 391 Pages Industry Study with Forecasts for 2014 & 2019
Table of Contents Wireless Devices & Adapters...... 79 Turkey...... 238 Telematics & Navigation Systems...... 80 Iran...... 242 Executive Summary Foreign Trade in OEM Automotive Electronics....81 Other Africa/Mideast...... 246
Market EnvironmenT NORTH AMERICA INDUSTRY STRUCTURE General...... 4 General...... 83 General...... 250 World Economic Overview...... 5 OEM Automotive Electronics Demand...... 86 Industry Composition & Market Share...... 252 Recent Historical Trends...... 6 United States...... 89 Research & Product Development...... 257 World Economic Outlook...... 8 Canada...... 97 Manufacturing...... 259 World Population Overview...... 11 Mexico...... 102 Strategic Alliances & Cooperative Agreements 261 World Households...... 13 Marketing & Distribution...... 268 World Light Vehicle Overview...... 15 WESTERN EUROPE Financial Issues & Requirements...... 270 Light Vehicle Production...... 15 Mergers, Acquisitions & Light Vehicle Sales...... 19 General...... 108 Industry Restructuring...... 271 Environmental & Regulatory Factors...... 21 OEM Automotive Electronics Demand...... 110 Competitive Strategies...... 274 Regulatory Convergence...... 26 Germany...... 113 Drivers of Regulatory Change...... 28 France...... 119 Company Profiles Pricing Trends...... 30 Spain...... 125 Automotive Electronics...... 32 United Kingdom...... 129 Aisin Seiki...... 278 Electronics Technology Evolution...... 33 Italy...... 135 Alps Electric...... 282 Software Standardization Belgium...... 140 ArvinMeritor Incorporated...... 285 & In-Vehicle Networks...... 36 Sweden...... 143 Autoliv Incorporated...... 287 Technology Penetration Profiles...... 38 Other Western Europe...... 149 BorgWarner Incorporated...... 289 Market Pull...... 40 Bosch (Robert)...... 293 Regulatory Push...... 40 ASIA/PACIFIC Calsonic Kansei...... 299 Rapid Penetration...... 41 Continental AG...... 301 Niche...... 41 General...... 153 Delphi Automotive...... 306 Electronics Integration...... 42 OEM Automotive Electronics Demand...... 155 DENSO Corporation...... 310 Japan...... 158 Fiat SpA...... 316 OVERVIEW China...... 165 Ford Motor...... 320 South Korea...... 171 General Motors...... 322 General...... 47 India...... 177 Hella KGaA Hueck...... 324 OEM Automotive Electronics Thailand...... 182 Hitachi Limited...... 327 Demand & Vehicle Production...... 49 Australia...... 186 Inteva Products...... 331 Demand by Product...... 52 Other Asia/Pacific...... 190 Johnson Controls...... 333 Powertrain & Emissions Electronics...... 56 Key Safety Systems...... 335 Electronic Transmissions...... 59 Lear Corporation...... 338 Electronic Fuel Injection Systems...... 60 OTHER REGIONS Magna International...... 341 Engine Management Systems...... 61 Central & South America...... 195 Microsoft Corporation...... 346 Cruise Control Systems...... 62 Macroeconomic & Light Vehicle Overview.... 195 Mitsubishi Electric...... 348 Exhaust/Emission & Other Controls...... 63 OEM Automotive Electronics Demand...... 198 NXP BV...... 351 Safety & Security Electronics...... 64 Brazil...... 199 OMRON Corporation...... 353 Airbag Systems...... 66 Argentina...... 205 Panasonic Corporation...... 356 Other Safety Electronics...... 67 Other Central & South America...... 208 Pioneer Corporation...... 358 ABS/ESP/TCS...... 68 Eastern Europe...... 212 Shenzhen Hangsheng Electronics...... 360 Security Electronics Systems...... 69 Macroeconomic & Light Vehicle Overview.... 212 Siemens AG...... 362 Comfort, Convenience & OEM Automotive Electronics Demand...... 215 SKF AB...... 364 Entertainment Electronics...... 70 Poland...... 216 STMicroelectronics NV...... 366 Entertainment Systems...... 72 Czech Republic...... 220 Takata Corporation...... 369 Other CCE Electronics...... 74 Russia...... 224 Toyota Motor...... 371 Instrumentation Electronics...... 75 Other Eastern Europe...... 230 TRW Automotive...... 374 Dashboard Instruments & Displays...... 76 Africa/Mideast...... 234 Valeo SA...... 378 Backup Monitors & Head-Up Displays...... 77 Macroeconomic & Light Vehicle Overview.... 234 Visteon Corporation...... 383 Other Related Systems...... 78 OEM Automotive Electronics Demand...... 237 Yazaki Corporation...... 388 Communication & Navigation Electronics...... 78
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List of Tables/Charts 2 Western Europe: OEM Automotive OTHER REGIONS Electronics Demand...... 113 Executive Summary 3 Germany: Macroeconomic Environment... 116 1 Central & South America: Macroeconomic 4 Germany: OEM Automotive Environment...... 197 1 Summary Table...... 3 Electronics Demand...... 119 2 Central & South America: OEM Automotive 5 France: Macroeconomic Environment...... 121 Electronics Demand...... 199 Market EnvironmenT 6 France: OEM Automotive 3 Brazil: Macroeconomic Environment...... 202 Electronics Demand...... 124 4 Brazil: OEM Automotive 1 World Gross Domestic Product by Region...11 7 Spain: Macroeconomic Environment...... 127 Electronics Demand...... 204 2 World Population by Region...... 13 8 Spain: OEM Automotive 5 Argentina: Macroeconomic Environment.. 206 3 World Households by Region...... 14 Electronics Demand...... 129 6 Argentina: OEM Automotive 4 World Light Vehicle Production by Region 19 9 United Kingdom: Macroeconomic Electronics Demand...... 208 5 World Light Vehicle Sales by Region...... 21 Environment...... 132 7 Other Central & South America: Cht Evolution of Automotive Electronics...... 34 10 United Kingdom: OEM Automotive Macroeconomic Environment...... 210 Cht Framework for Assessing Automotive Electronics Demand...... 135 8 Other Central & South America: OEM Technology Penetration...... 39 11 Italy: Macroeconomic Environment...... 137 Automotive Electronics Demand...... 212 Cht Automotive Electronics Integration Issues 44 12 Italy: OEM Automotive 9 Eastern Europe: Macroeconomic Electronics Demand...... 139 Environment...... 214 OVERVIEW 13 Belgium: Macroeconomic Environment.... 141 10 Eastern Europe: OEM Automotive 14 Belgium: OEM Automotive Electronics Demand...... 216 1 World OEM Automotive Electronics Electronics Demand...... 143 11 Poland: Macroeconomic Environment...... 218 Demand by Region...... 49 15 Sweden: Macroeconomic Environment..... 145 12 Poland: OEM Automotive Cht OEM Automotive Electronics Demand 16 Sweden: OEM Automotive Electronics Demand...... 220 & Vehicle Production, 2009...... 52 Electronics Demand...... 148 13 Czech Republic: Macroeconomic 2 World OEM Automotive Electronics 17 Other Western Europe: Macroeconomic Environment...... 222 Demand by Product Class...... 56 Environment...... 150 14 Czech Republic: OEM Automotive 3 World Powertrain & Emissions 18 Other Western Europe: OEM Automotive Electronics Demand...... 224 Electronics Demand...... 59 Electronics Demand...... 152 15 Russia: Macroeconomic Environment...... 227 4 World Safety & Security 16 Russia: OEM Automotive Electronics Demand...... 66 Electronics Demand...... 229 5 World Comfort, Convenience & ASIA/PACIFIC 17 Other Eastern Europe: Macroeconomic Entertainment Electronics Demand...... 72 1 Asia/Pacific: Macroeconomic Environment...... 232 6 World Instrumentation Environment...... 155 18 Other Eastern Europe: OEM Automotive Electronics Demand...... 76 2 Asia/Pacific: OEM Automotive Electronics Demand...... 234 7 World Communication & Navigation Electronics Demand...... 158 19 Africa/Mideast: Macroeconomic Electronics Demand...... 79 3 Japan: Macroeconomic Environment...... 161 Environment...... 236 4 Japan: OEM Automotive 20 Africa/Mideast: OEM Automotive NORTH AMERICA Electronics Demand...... 165 Electronics Demand...... 238 5 China: Macroeconomic Environment...... 168 21 Turkey: Macroeconomic Environment...... 240 1 North America: Macroeconomic 6 China: OEM Automotive 22 Turkey: OEM Automotive Environment...... 86 Electronics Demand...... 171 Electronics Demand...... 242 2 North America: OEM Automotive 7 South Korea: Macroeconomic 23 Iran: Macroeconomic Environment...... 244 Electronics Demand...... 89 Environment...... 174 24 Iran: OEM Automotive 3 United States: Macroeconomic 8 South Korea: OEM Automotive Electronics Demand...... 246 Environment...... 92 Electronics Demand...... 176 25 Other Africa/Mideast: Macroeconomic 4 United States: OEM Automotive 9 India: Macroeconomic Environment...... 179 Environment...... 248 Electronics Demand...... 97 10 India: OEM Automotive 26 Other Africa/Mideast: OEM Automotive 5 Canada: Macroeconomic Environment...... 99 Electronics Demand...... 182 Electronics Demand...... 249 6 Canada: OEM Automotive 11 Thailand: Macroeconomic Environment... 184 Electronics Demand...... 101 12 Thailand: OEM Automotive INDUSTRY STRUCTURE 7 Mexico: Macroeconomic Environment...... 104 Electronics Demand...... 186 8 Mexico: OEM Automotive 13 Australia: Macroeconomic Environment... 188 1 OEM Automotive Electronics Sales Electronics Demand...... 107 14 Australia: OEM Automotive by Company, 2009...... 253 Electronics Demand...... 190 Cht World OEM Automotive Electronics WESTERN EUROPE 15 Other Asia/Pacific: Macroeconomic Market Share, 2009...... 254 Environment...... 192 2 Selected Cooperative Agreements...... 262 1 Western Europe: Macroeconomic 16 Other Asia/Pacific: OEM Automotive 3 Selected Acquisitions & Divestitures...... 273 Environment...... 110 Electronics Demand...... 194
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Automotive electronics demand will be boosted in part by increasing regulatory pressure and the continued search among automakers for cost-effective ways to differentiate their products.
World demand to rise World OEM Automotive Asia/Pacific 12.4% yearly through 2014 42% In a rebound from depressed 2009 Electronics Demand, 2014 levels, global demand for light vehicle ($177 billion) original equipment manufacturer (OEM) automotive electronics will advance 12.4 percent annually to $177 billion in 2014. Beyond the expected recovery from the 2009 recession, automotive electronics North America 23% demand will be boosted by increasing regulatory pressure and the continued search among automakers for cost- effective ways to differentiate their Western Europe 22% products using electronic systems.
Emerging markets focus Other Regions on basic electronics 13% photo: STMicroelectronics Demand for OEM automotive electronics in developed markets is largely mature, with even mass-market vehicles featur- Communication, naviga- convenience and entertainment electron- ing up to nine airbags, advanced elec- ics will have lower but still attractive tronic stability program (ESP) technolo- tion electronics to record growth rates as more emerging market gies and the latest entertainment sys- most rapid sales increases players install these features in their tems. Emerging markets typically have vehicles to meet customer demand. Safety and security electronics will more basic electronics needs and focus register a strong increase in demand mostly on technologies that are now In developed automotive markets, the through 2014, as more advanced safety standard in developed countries. Ex- coming decade is rapidly shaping up to features percolate down into mass amples include basic safety technologies be one focused on expanding the market vehicles. Powertrain and emis- such as standard airbags or antilock driver’s capabilities to react to events or sions electronics will also post solid brake systems (ABS), powertrain and to see further and anticipate more fully gains, driven by stringent new fuel emissions applications like port fuel any potential challenge ahead on the economy and emissions standards in injection, and closed-loop catalytic roadway, and electronics technologies developed markets, particularly the US converter systems. Another growing are slated to play major roles. However, and Western Europe. Growing from a dynamic in many emerging markets is in the medium term, a new focus on small base, communication and naviga- demand for comfort, convenience and frugality in these markets could reduce tion electronics will record the most rapid entertainment offerings such as power interest in the latest OEM automotive sales increases as more OEMs integrate windows, door locks and powerful audio electronics applications. these handy technologies into their heads, all of which car buyers value for vehicles. Instrumentation and comfort, Copyright 2011 The Freedonia Group, Inc. their visible status.
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TABLE VI-3 Sample Text,
JAPAN: MACROECONOMIC ENVIRONMENT Table & Chart
Item 1999 2004 2009 2014 2019
Population (million persons) 126.6 127.7 127.3 125.8 123.6 GDP/capita 30320 32390 32370 35490markets 38510
Gross Domestic Product (bil 2008$) 3838 4136 4121 4465 4760As in the US and the major West European auto producing coun- light vehicle sales/mil $ GDP 1.50 s1.38ample 1.11 1.15tries, 0.96 average per-vehicle electronic content in Japan-produced light vehicles has been among the highest in the world, and the domestic Light Vehicle Sales (000) 5770 5705ta b4560le 5120OEM 4575 market is now mature. Japanese vehicles routinely incorporate electronic features such as antilock brakes, airbags, cruise control, + net exports/sales from inventories 3725 4030 3045 4765onboard 5250 diagnostic systems, instrument clusters, keyless entry, electronic transmissions and the like. In addition, Japan has increasingly become Light Vehicle Production (000) 9495 9735 7605 9885the 9825 manufacturing center for luxury and performance vehicles that are sold around the world, thus increasing the overall electronics content for vehicles produced in the country. Light vehicles produced in Japan are routinely available with sophisticated items such as trip computers, intelligent navigation systems, automatic temperature controls, voice- activated systems, pedestrian and obstacle detection systems, cellular telephones, advanced autosound systems, and many other electronic technologies. These features rely on electronics systems to operate.
Demand for powertrain and emissions electronics in Japan will grow 9.4 percent annually to $11.3 billion in 2014, driven in part by ve- hicles destined for export to the US and other countries. Lower growth rates are symptomaticsample of the mature natures of many of the electronics used in powertrain and emissions applications, as well as the abilities of OEMs and supplierste xto tcontinually reduce the costs of these electronics. On the other hand, one reason the growth in this area remains relatively healthy is that, while Japanese OEMs have transplanted vehicle assembly outside of Japan, they have typically continued to produce highline and luxury cars at home due to concerns regarding quality and lower profit- ability issues compared to smaller vehicles. Furthermore, Honda, Nissan and Toyota build many of their HEVS, PHEVs and BEVs in Japan, and these vehicles feature significant levels of powertrain electronics.
CHART VIII-1 Demand for safety and security automotive electronics in Japan will increase 10.4 percent per year to $9.0 billion in 2014. Advances will WORLD OEM AUTOMOTIVE ELECTRONICS MARKET SHARE Copyright 2011 The Freedonia Group, Inc. ($98.6 billion,162 2009)
14% B o sch
M a rke t O th e rs sample L e a d e rs 6 2 % 12% DENSO 3 8 % chart
6% Aisin Seiki
6% H itach i
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Sample Profile, TABLE VI-4
Table & Forecast JAPAN: OEM AUTOMOTIVE ELECTRONICS DEMAND (million dollars)
Item 1999 2004 2009 2014 2019
Light Vehicle Production (000) 9495 9735 7605 9885 9825 $ auto electronics/vehicle 1323 1685 2249 2721 3430
OEM Automotive Electronics Dmnd 12560 16400 17100 26900 33700 Powertrain & Emissions 6100 7600 7200 11300 13500 Safety & Security 3390 4800sample 5500 9000 12000 Comfort, Convenience & Entertainment1900 2300 2400 3500 4100 Instrumentation 1100 1300ta 1355ble 1800 2100 Communication & Navigation 70 400 645 1300 2000
COMPANY PROFILES % Japan 69.8 58.4 39.8 35.9 28.2 Asia/Pacific OEM Automotive Electronics18000 28100 43000 75000 119400 Microsoft Corporation 1 Microsoft Way Redmond, WA 98052 425-882-8080 http://www.microsoft.com
Sales: $62.5 billion (FY 2010) Geographic Sales: (FYs ample2010, as percent of total) US 58% and Other Countries 42% Employment: 89,000p (FYrofile 2010) “Consumption of OEM automotive Key Products: automotive software platform electronics in Japan will increase Microsoft develops, manufactures, licenses, markets and sup- 9.5 percent annually to $26.9 billion ports a wide range of software products for computing devices. The in 2014, accounting for 36 percent Company also develops and manufactures certain hardware products, of total regional demand -- a con- including video game consoles and digital music and entertainment de- vices, and provides consulting and product support services. Microsoft tinuing drop as new players such as operates through six segments: Windows and Windows Live, Server China ramp up automotive produc- and Tools, Online Services, Microsoft Business, Entertainment and tion. Most of the expected growth Devices, and Unallocated and Other. will result from a market rebound The Company is active in the world OEM automotive electronics from the global economic reces- industry through the Entertainment and Devices segment, which had sion. Also providing gains will be FY 2010 sales of $8.1 billion. The segment develops, produces and the continued increase in electronics markets a range of entertainment consoles; games; consumer software content per-vehicle, especially in ...” and hardware; and mobile device software, operating systems and platforms. Among its products is the WINDOWS AUTOMOTIVE --Section VI, pg. 161 software platform, which is designed to control in-vehicle communica- tions, entertainment, navigation and other electronic features. This platform incorporates MICROSOFT TELLME speech technology, a speech recognition technology that enables drivers to access directions,
346 Copyright 2011 The Freedonia Group, Inc.
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