About Noni Products

GET THE FACTS…about noni products

learn for yourself why TAHITIAN NONI® Juice

is the most effective noni product on the market. TABLE of CONTENTS

4 the original 5 evaluating a noni product 6 control 7 powdered or dried 9 history/commitment 9 research and development 10 labeling 11 pasteurization 12 percent of pure noni 14 flavoring 15 endorsements 16 quality assurance 17 the bottom line 18 footprint comparisons

2 in comparison 3 THE ORIGINAL

For over 2,000 years, French Polynesians have revered the noni fruit for its amazing health-promoting properties. These properties Since 1996, more than 200 companies were virtually unknown to the Western world until 1996 have imitated Morinda’s products when one company, Morinda, Inc., introduced a peerless product, TAHITIAN NONI¨ Juice.

M orinda was the first company to successfully process noni fruit. Evaluating a Noni Product ✔ Company history Noni products had never been commercially processed and sold With an ever-increasing number of imitators, it’s hard to know ✔ Labeling prior to July 1996 when Morinda officially began operations. In order how a noni product compares to authentic TAHITIAN NONI® to create a successful process, Stephen Story and John Wadsworth, Juice. That’s why Morinda is putting the tools for comparison ✔ Pasteurization two of Morinda’s founders, had to study the noni fruit, the tree, and the in your hands, teaching you all the important steps necessary environment. Their research showed that the fruit must be harvested ✔ Ingredients to deliver the most beneficial noni product. correctly, packed and transported correctly, and processed correctly, ✔ Percentage of pure noni or the benefits will not be maximized. Since 1996, more than 200 companies have imitated Morinda’s ✔ Additives and preservatives products. Morinda has worked hard to illustrate the difference between ✔ Flavorings the original TAHITIAN NONI Juice and these imitators. Introduced in 2000, the TAHITIAN NONI Juice footprint is the ultimate comparison— ✔ Endorsements scientific proof that TAHITIAN NONI Juice is a superior product. This ✔ Research brochure was created to educate you and help you use the footprint Now you can learn for yourself and other proven facts to make informed decisions as a consumer ✔ why TAHITIAN NONI® Juice Pricing and to show why TAHITIAN NONI Juice is the finest noni product ✔ Processing on the market. is the most effective noni product ✔ Quality assurance on the market.

4 in comparison 5 CONTROL POWDERED or DRIED

Does the company control the or “Distributed by” and the company name. This labeling is entire process, or is it a mystery? used for products that have simply been purchased from a Morinda controls the process from the To most companies, it’s a mystery. The harvesting and vendor. This kind of product may cost less than TAHITIAN ® noni tree to the consumer’s hands, picking process are the most critical aspects of producing a NONI Juice because the company has done virtually quality noni product. Therefore, it is essential to know where nothing to ensure the quality and efficacy of the noni fruit ensuring the most natural and most and under what conditions your noni was grown, how and you are purchasing. when it was picked, how the fruit is treated and handled, nutritive noni product on the market. • Morinda controls the process and what process is used to convert the fruit to a juice. from Every effort must be made to preserve the most beneficial beginning to end—from the picking of the noni fruit components in the noni fruit and ensure that the consumer until it is delivered in the bottle to each consumer. • Morinda can trace each batch is receiving the most potent noni fruit available. Consider of TAHITIAN NONI Does the product contain This means that when a fruit such as noni is dehydrated, recent research results on processing noni fruit: Juice back to the islands of origin and the specific grove. No competitor comes close to measuring up to fewer beneficial components volatile compounds (the compounds that make noni • “With noni’s therapeutic applications apparently the result the pedigree of TAHITIAN NONI Juice. Most product because it is made from dried effective) can and will be lost. Manufacturing dehydration of its treasure of ‘live’ compounds, it is obvious that the pedigrees end at a raw ingredient broker. With other or powdered noni? processes are more aggressive than the laboratory scale quality of the fruit and the method of processing could be Many companies are using a dried or dehydrated noni processes mentioned above. Thus, the loss of volatile critical to a product’s potency and therefore also its efficacy.” noni juice products, the quality and ultimately the (Alternative Health, Jan. 2001, p.38) efficacy of the product are left a mystery. fruit and adding it back to a sweetened water solution. If compounds is even more evident in commercial powdered • Morinda uses noni fruit grown and harvested you see extensive settling or notice separation, it is likely noni products, as demonstrated by the footprints of those • “Once noni matures past its peak ripeness stage and dried noni. The problem with dried or dehydrated noni is products. Furthermore, freeze-drying is one of the more begins to self-digest, it is especially vulnerable to spoilage. in the wild. The noni fruit is grown precisely as Producers that do not employ painstaking picking Mother Nature intended, without the use of potentially that beneficial compounds are lost during the drying gentle of the dehydration processes. Any other method will procedures and technologically advanced procedures harmful fertilizers and pesticides. The noni tree thrives process, removing useful components and weakening the cause even greater nutrient depletion than those mentioned commonly have to resort to adulterating their product to stop bacterial growth. Methods used include fermenting year-round on the islands of French Polynesia, making it potency of the juice. in the previous quote. the fruit mixture, fumigating the fruit, or irradiating it. All the perfect replenishable resource. Not only is Morinda Dried or powdered noni usually has not been cleaned of these preservation methods destroy the fruit’s natural citrifolia fruit from French Polynesia of superior quality, properly or is dried in the sun. Insects, mold and germs are TAHITIAN NONI® Juice is made from noni fruit enzymes.” (Alternative Health, Jan. 2001, p.40) but it also grows in quantities that can support Morinda’s routinely found in this type of botanical material. Morinda puree directly from noni fruit Morinda has harvested The fact is, most companies buy their noni juice from operations for years to come. ensures the noni used in TAHITIAN NONI® Juice is to preserve its nutritive properties. It is never tampered third party vendors that don’t always have the consumer’s • Morinda only uses noni grown and harvested absolutely clean and wholesome. with—it remains in its liquid state from harvest to bottle, best interests in mind when processing the fruit. Vendors in this perfect environment for TAHITIAN Consider the following report: preserving the live compounds for maximum potency. sell noni from farms where it is grown commercially instead NONI® Juice. Through an intensive training program, Morinda controls the process from the noni tree to the • “The freeze-drying of biological material, which is to be of wild. When a company purchases the juice from a third Morinda educates each harvester how and when to consumer’s hands, ensuring the most natural and most quantitatively analyzed (micro-amount level) for compounds party, the most critical aspects of creating a noni product pick the fruit, how to care for the environment of the of low or intermediate molecular weight, should be either nutritive noni product on the market. remain unknown. tree, and how to care for the soil. This training program omitted or handled under strict control. This is because compounds such as amino acids, sugars, flavonoids, is an ongoing process and all harvesters who are Our research and laboratory tests indicate that many glycosides, coenzymes, peptides, etc., might be removed companies are in fact using inferior quality fruit in their involved with our company must qualify to pick noni from concentrates and (or) the ground biological material products. Many labels bear the phrase “Manufactured for” fruit by going through this training instruction. by the high vacuum” (Analytical Biochemistry, June 1983).

6 in comparison 7 HISTORY/COMMITMENT, RESEARCH and DEVELOPMENT

Have they done their own research or do they borrow from others? Most companies don’t research their noni products. They simply don’t know and understand noni like Morinda does. They purchase the product and add it to their existing product lines without testing it or ensuring its quality and potency. Their pricing and packaging may compare with TAHITIAN NONI Juice, but their contents certainly don’t.

Is the company focused on noni, Remember, noni is all they do at Morinda. or have they simply jumped on They are the experts, and are committed to the ‘noni bandwagon’? developing the amazing potential of noni. We have the Most companies are focused on profit, not noni. only lab dedicated to the study of Morinda citrifolia, and They care little about the delicate processing required or we spent three years studying it before even offering a ongoing research into noni’s potential. Their attention and product. Look at some of the amazing things Morinda resources are not focused on noni, but are scattered over research has uncovered: Morinda scientists are committed to a vast spectrum of products. • They developed a proprietary process for harvest- developing the amazing potential of noni ing noni fruit and making a product with the most efficacy Morinda created the noni market. It is our • They discovered and developed a patented passion. No one knows more about noni. process for deriving oil from noni seeds • Morinda’s resources are focused on developing • They can extract fiber from the noni fruit Dr. Ralph Heinicke ¥ noni-based products • They developed the TAHITIAN NONI Juice ¥ Dr. Anne Hirazumi Kim • They own the only research and development footprint, which serves as a standard for measuring lab staffed with world-class doctors and scientists the quality of a noni product Dr. Scott Gerson ¥ • They are committed to discovering the • They uncovered noni’s ability to inhibit the Cox 2 enzyme Dr. Mian Ying Wang ¥ potential of noni and continuously improving their while allowing the Cox 1 enzyme to continue to function processes to bring you the finest quality and most • They are currently sponsoring research on the Dr. Steven Hall ¥ effective product with TAHITIAN NONI Juice noni fruit at major universities Dr. Neil Solomon ¥

8 in comparison 9 LABELING PASTEURIZATION

Does the product bear the Does the product contain artificial Is the product pasteurized In accordance with the National Advisory ingredient listing and a supplement preservatives? for your safety? Committee on Microbiological Criteria for Foods and facts panel required by law? Most do. When you read “cold processed” or see the Surprisingly, many are not. When fruits and vegetables FDA recommendations, Morinda pasteurizes TAHITIAN Many companies overlook this requirement. It’s even harder following preservatives added to an ingredient deck, it is likely are made into fresh-squeezed juice, harmful bacteria NONI® Juice to ensure they deliver the safest product to know what’s in a noni product when the company doesn’t that the product has not been pasteurized: may be present and become part of the finished product. possible. Pasteurization ensures that the juice is free of any take the time to put on the labels required in the United States • Potassium sorbate Ninety-eight percent of juice produced in the United bacteria and microorganisms while preserving the beneficial and recommended internationally. These companies are usually • Potassium benzoate States is pasteurized in order to kill harmful bacteria. components that make TAHITIAN NONI Juice so effective. fly-by-night organizations and, once again, when you purchase • Sodium benzoate Recent serious outbreaks of food-borne illness these products you simply have no idea what you’re getting. • Citric acid have been traced to the drinking of unpasteurized juices. If the product isn’t pasteurized, • Potassium citrate Because two Salmonella muenchen outbreaks were does it contain the warning Morinda takes great pains to ensure that Pasteurization helps to maintain the natural qualities in noni. linked to unpasteurized juice, the Center for Disease label required by the FDA in each bottle of TAHITIAN NONI® Juice is properly When artificial preservatives are added the product is no Control and Prevention is telling consumers that they the United States? labeled and that their processes meet or exceed both U.S. longer in its “natural” state. should only buy juice that is labeled “pasteurized” or There are many unpasteurized products that are and international standards. Not only does Morinda list “made from concentrate” to reduce the risk of illness. violating the law by not labeling their product as unpasteur- their ingredients and suggest a serving in accordance with Morinda pasteurizes TAHITIAN NONI Juice (Food Chemical News, September 18, 2000). ized. United States law requires this label, though many scientific research, they provide a tracking number on each and hot-fills glass bottles, avoiding the need for companies ignore this law. The required FDA label states, bottle that tells you the exact batch the bottle came from. preservatives. Using glass ensures maximum shelf life by “Warning: This product has not been pasteurized and, preventing gas exchanges common with plastic containers. therefore, may contain harmful bacteria that can cause Each bottle is labeled with an ingredient list that lists each serious illness in children, the elderly, and persons with ingredient and no preservatives. weakened immune systems.”

10 in comparison 11 PERCENT of PURE NONI

Does the label say how much Morinda Does the product contain any If sugar is an ingredient, how many citrifolia is contained in each serving? artificial thickeners? grams does the product contain? If it doesn’t, they may be hiding something. Because they have added water to dilute their juice, many Many companies will add sugar and not list it on the If the label does tell you how many milligrams of noni are companies add thickeners to simulate a noni juice product ingredient statement. TAHITIAN NONI® Juice has 2 grams in each serving, you can calculate the percent of noni in the from purée. Check the ingredient list for thickeners such as of sugar per 1-ounce serving that occur naturally in the product using the following equation: carageenan and xanthum gum—these signal a dried or dilut- product. Anything more than 2 grams of sugar is indicative In general, the density of juice is 1 gm per 1 ml. Most ed product thickened artificially to confuse you, the consumer. of artificial sugars being added as flavoring agents. serving sizes of noni juice are 30 ml, which is also equivalent to about 30 grams (1gm/1 ml x 30ml = 30 gm). In order to Does the product contain the TAHITIAN NONI Juice contains only 2 grams find the percent of noni in each serving, simply take grams beneficial properties of noni pulp? of sugar, which occur naturally in the noni and natural of noni (divide mg by 1000 to convert to grams; for example, Most don’t. There may be some beneficial properties in the flavoring juices. 700 mg = .7 g) and divide that by the number of ml in pulp that the juice just doesn’t have. Dr. Solomon’s studies were each serving. Convert that number to a percent by multiplying all conducted using TAHITIAN NONI Juice, a juice derived from Does the price tell the whole story? by 100 and you’ll get the percentage of noni contained in noni puree, not just the juice. The footprint comparison shows People often ask, “Is TAHITIAN NONI® Juice worth the product. that products claiming 100% pure juice are missing the its price?” Absolutely! For example: A product says a serving size is 30 ml (listed beneficial components contained in the whole fruit puree. The first thing to compare is the price per ounce. Simply on the ingredient panel), and each serving contains 700mg of Furthermore, noni products labeled 100% pure juice divide the price by the number of ounces to get a price per noni. First, divide 700 by 1000 to get to grams (.7grams). Then can have water added to them and still claim to be 100% pure ounce comparison. Then ask how much pure noni is in divide .7 by 30 (30 ml per serving) and you will derive .023. To juice. Once again, the only way to know how much noni they each ounce of the noni product you’re considering. Is the convert .023 to a percent, multiply by 100 and you’ll get 2.3%. are using is by comparing their footprint to the TAHITIAN noni content equal to the 89% in TAHITIAN NONI Juice? If NONI® Juice footprint. the noni content is lower than 89%, the price may be lower, With TAHITIAN NONI® Juice, there’s no need for too. Instead of paying for pure, potent noni juice, you are calculation. You always get 89% noni juice from Tahiti. TAHITIAN NONI® Juice is made from noni puree probably paying for a little dried noni added to sweeteners to ensure maximum nutritional benefit. Morinda has and water. Does the product contain artificial no need to add artificial thickeners; the natural noni pulp Some noni products may offer a lower price for what sugars or sweeteners? makes a rich, thick juice. They create their noni fruit puree they claim to be a week’s or a month’s supply by simply Many companies add sugars to sweeten their juice for TAHITIAN NONI Juice directly from noni fruit we have lowering the serving size. Researchers and noni experts recommended at least one ounce of TAHITIAN NONI Juice and make it thicker. Ingredients such as fructose, sucrose, harvested to preserve its nutritive properties. This puree, as the daily requirement. Any less than an ounce of noni and glucose serve as unnatural sweeteners. They offer made using John’s and Stephen’s proprietary method, is juice may not produce maximum health benefits. little nutrition and do not enhance the benefits of noni. extensively tested and transported in special containers to ensure it is free of any impurities. On the other hand, Morinda uses the natural Remember with TAHITIAN NONI Juice, sweetness of blueberry and grape juices to enhance you know that you are getting our proprietary formula both the flavor and the health benefits of noni juice. with 89% noni from purée.

12 in comparison 13 FLAVORING ENDORSEMENTS

Do they have a blend of Is the product endorsed by the Dr. Ralph Heinicke flavoring agents that act world’s leading noni experts? synergistically with noni? Most companies quote Dr. Ralph Heinicke or other ¥ Graduated from Cornell University in 1936, with special interest in Many companies are more concerned about the taste researchers in their promotional literature. However, they plant physiology of their products than the actual benefit. The noni fruit has fail to mention that Dr. Heinicke only endorses authentic ¥ Received Ph.D. in biochemistry from the University of Minnesota ® a strong, sometimes bitter taste that is often unappealing to TAHITIAN NONI Juice. All other companies are simply ¥ Lived in Hawaii from 1950 to 1986, doing research for the Dole Pineapple consumers. Flavoring agents are added to sweeten the natural riding the coat tails of Morinda’s research and scientists. Company, the Pineapple Research Institute, and the University of Hawaii taste. However, some companies become so obsessed with ¥ After many years of research identified the active ingredient in bromelain as adding these flavoring agents that the noni becomes diluted Doctor Heinicke, Dr. Anne Hirazumi Kim, a new alkaloid to which he gave the name “Xeronine” and sweetened, and you end up with a weak drink with and the world’s leading experts on noni, agree— ¥ Patented Xeronine as a new alkaloid in December 1981 almost no health benefits. Read labels carefully and consider nothing compares to authentic TAHITIAN NONI Juice! ¥ Discovered that the Morinda citrifolia plant not only contains enormous amounts the effects of any unnatural flavoring agents. If it doesn’t taste • About TAHITIAN NONI Juice, Dr. Hirazumi Kim of Proxeronine, but that it also contains the enzyme that helps change Proxeronine like noni, there’s probably not much noni in there. has this to say: “I am proud to be working with into Xeronine, called Proxeroninase Morinda because we both share the same goals and ¥ Continues to research to potential of M. citrifolia and endorses TAHITIAN NONI¨ Juice Morinda adds its exclusive flavoring system desires of improving the health of many through the as the best source for the amazing nutrients in noni of pure and natural blueberry and grape juices to the precious Noni plant. Morinda’s TAHITIAN NONI™ Products thick noni fruit puree to achieve the flavor and final are manufactured with the utmost care and quality consistency of TAHITIAN NONI® Juice. Not only does assurance, ensuring the best product on the market.” this create a delicious flavor, it adds to the antioxidant • Dr. Heinicke: “Morinda is the first company to bring properties of the noni fruit. Morinda citrifolia juice to the world and continues as • In reports by Dateline and Newsweek, the leader in Morinda citrifolia research and expertise. Dr. Anne Hirazumi Kim blueberries topped out as the number-one antioxidant Morinda’s exclusive proprietary processing method fruit. In a diet supplemented with blueberries, spinach, uses the entire fruit and assures that all of the healthful ¥ Earned bachelor’s degree in 1990 with honors in chemistry from the or vitamin E, the blueberry diet did a far better job of properties of Morinda citrifolia are included in their University of Hawaii blocking the effects of free radicals than both spinach juice. I believe Morinda’s TAHITIAN NONI® Juice to ¥ Worked with Dr. Furusawa at Leahi Hospital studying the mechanism and vitamin E diets. (Tufts University Health & Nutrition be the best and most abundant source of Proxeronine by which the noni fruit appeared to be working in animals Letter, March 2001). available. Morinda’s TAHITIAN NONI Juice is the only ¥ Earned a Ph.D. in Pharmacology at the University of Hawaii, 1997 Morinda citrifolia juice I recommend and endorse.” ¥ Research for her Ph.D. dissertation demonstrated the anti-tumor activity of Noni fruit juice ¥ Currently serving as Senior Research Scientist at Morinda

14 in comparison 15 QUALITY ASSURANCE THE BOTTOM LINE

Do they have safety and quality testing? Probably not. Because most companies offer noni products purchase from a third party vendor, they don’t know You can take your chances with another brand, or get

the quality of the juice that they resell. Many of our tests have the best every time, guaranteed with TAHITIAN NONI® Juice. revealed that other companies are actually using fruit of very poor quality. In fact, some of the fruit may even be rotten. If there is no quality guarantee on the product in question, contact the company and ask them about their quality assurance program. Compare the TAHITIAN NONI® Juice footprint if it’s available. Chances are, it won’t hold a candle T to Morinda’s rigorous standards. he bottom line is with other noni products, you may not know what you’re getting. Morinda has revealed their The quality and safety of TAHITIAN NONI® Juice The final test in our quality assurance process process, they control the process. And the TAHITIAN NONI is unsurpassed. Morinda is involved in the process of is the footprint. The TAHITIAN NONI Juice footprint is a Juice footprint is duplicatable proof that Morinda produces making TAHITIAN NONI Juice, from the beginning—harvest- scientific tool to identify, substantiate, and protect TAHITIAN the best, most complete, most controlled process on the ing fruit—to the end—bottling the product. Morinda’s six-step NONI Juice. The footprint separates TAHITIAN NONI Juice market to preserve the beneficial properties of the fruit Quality Assurance System guarantees that TAHITIAN NONI from the competition and identifies how much noni is present and to make sure you receive a consistent supply of the Juice is the safest noni product on the market. in competing products and substantiates the quality of same high-quality noni with every order. You can take your that noni. The footprint makes it possible to make a simple chances with another brand, or you can get the best every 1 Fruit inspected by Morinda trained harvesters visual comparison between TAHITIAN NONI Juice and a time, guaranteed, with TAHITIAN NONI Juice. 2 Fruit inspected by Morinda forwarders on each island competing product. When the footprints do not match up, that means the competing product is not the same quality 3 Fruit inspected by Morinda staff upon arrival in Tahiti as TAHITIAN NONI Juice—it signifies less noni, less potency, 4 Noni puree tested for quality meeting Morinda standards and fewer health benefits.

5 Flavor system ingredients must meet specifications

6 Finished product tested by independent analytical labs for: • over 400 kinds of pesticides and residues • radiation • mold and bacteria • proper nutrient levels

16 in comparison 17 FOOTPRINT COMPARISONS CLOSE JUST DOESN’T COUNT

9 9 9 9

8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7

6 6 6 6 Polynesian Premium¨ Premium¨ Dynamic 5 Noni Juice 5 Noni Plus 5 Noni Plus 5 Health Polynesian T ® 4 4 4 4 Noni The TAHITIAN NONI Juice footprint provides a lab uses reversed phase high performance liquid chromatogra- 3 3 3 3 simple visual comparison between TAHITIAN NONI phy (HPLC) analysis to measure and identify these compounds. 2 2 2 2

Juice and its competitors. Out of the hundreds of competing Established chemical procedures and protocol are followed 1 1 1 1

products that have emerged into the market since the intro- to ensure each analysis is identical and fair. Each peak is a 0 0 0 0 duction of TAHITIAN NONI Juice, there hasn’t been one that specific chemical compound (not a juice or an ingredient, but -1 -1 -1 -1 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 can match its quality, purity, and authenticity. Even if a com- a much smaller, fundamental part of the juice) such as Vitamin

peting product’s footprint could come close, it wouldn’t be C, antioxidants, and Proxeronine. Morinda will never reveal the 9 9 9 9

8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN good enough. components of the footprint; they are unique and will always be NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7 Imagine a strand of your own DNA. Think of how it dictates kept confidential. It is through the comparison to other products 6 6 6 6 the makeup of your body, down to your eye color and the that the TAHITIAN NONI Juice footprint has significance. Noni Plus Enrich Noni Plus Ezzelifeª 5 with MSM 5 (powdered 5 5 Tropical Noni noni) length of your fingers. A strand of DNA that matches yours by Footprints of competing noni products indicate much lower 4 4 4 4 65 percent would give you a frog. The TAHITIAN NONI Juice levels of essential properties than found in TAHITIAN NONI® 3 3 3 3 footprint is like a map of your DNA. Close just doesn’t count. Juice. See for yourself—nothing compares to the original 2 2 2 2 1 1 1 1 In the footprint, individual peaks represent naturally TAHITIAN NONI® Juice. 0 0 0 0 ® occurring compounds in TAHITIAN NONI Juice. Morinda’s -1 -1 -1 -1 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10

9 9 9 9 9 9 9 9

8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7 7 7 7 7

6 6 6 6 6 6 6 6 Abundant Noni Rainforest Original Fresh Noni For Mor Hawaiian Tropical 5 Health 5 Plus 5 Noni 5 Noni 5 Juice 5 Original Noni 5 Noni 5 Island from Tahiti Noni 4 4 4 4 4 4 4 4

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18 in comparison 19 9 9 9 9 9 9 9 9

6 6 6 6 6 6 6 6 Hawaiian Hawaiian Hawaiian Hawaiian Hawaiian Earth's Hawaiian Morinda 5 Noni 5 Islands 5 Islandsª 5 Noni 5 Noni 5 Bounty¨ 5 Noni 5 Citrifolia Noni Noni Concetrateª Juice 4 4 4 4 4 4 4 4

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8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 7 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7 7 6 7 7

6 6 6 6 6 5 6 6 Mega Hawaiian Hawaiian Puritan's Tahitian Nonu 100% Pure Tropical 5 Noni 5 Noni 5 Noni 5 Pride Noni 5 Noni 4 Juice 5 Tahiti 5 Noni (Unflavored) (Flavored) Juice Organic 4 4 4 4 4 3 4 Noni 4

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6 6 6 6 6 6 6 6 Noni Fruit Honour Hawaiian Big Island Natural Noni-Morinda Polynesian Organika¨ 5 Juice 5 Force¨ 5 Noni 5 Noni 5 Wellnessª 5 citrifolia 5 Noni Juice 5 Tahitian Noni Juice Cocktail Noni Noni 4 4 4 4 4 4 4 4

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6 6 6 6 6 6 6 6 The Amazing Colloidal Hawaiian Hawaiian Noni Noni Fruit Noni Pol'Noni 5 Noni 5 Noni ª 5 Liquid 5 Noni 5 Colloidal 5 Juice 5 Morinda 5 Noni Citrifolia 4 4 4 4 4 4 4 4

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20 in comparison 21 9 9 9 9

8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7

6 6 6 6 Pacific Royal Pacific Royal Pacific Mengkudu 5 Gold 5 Noni Juice 5 Noni Juice 5 Juice Noni Extract 4 4 4 4

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8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7

6 6 6 6 Samaon Fijian Island Swanson Paradise 5 Noni 5 Noni 5 5 Noni Juice Fruit Guava 4 4 Juice 4 4

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8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7

6 6 6 6 Noni Noni Noa Noa Tropical 5 Tahiti 5 Tahiti 5 Tahiti 5 Noni Noni 4 4 4 4

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8 TAHITIAN 8 TAHITIAN 8 TAHITIAN 8 TAHITIAN NONI¨ Juice NONI¨ Juice NONI¨ Juice NONI¨ Juice 7 7 7 7

6 6 6 6 Tropical Liquminsª Noni Tropical 5 Noni 5 Noni 5 Concentrate 5 Noni Juice Extract 4 4 4 4

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0 0 0 0 DESIGNED BY ANDY BARLOW

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