Research report Kjartan Ólafsson (editor) Sports, Media and Stereotypes Women and Men in Sports and Media European project funded by the European Commission – Community framework Strategy on Gender Equality (2001-2005). Grant Agreement VS/2004/0275. Project leader: Centre for Gender Equality in Iceland. This project has also received grants from: The Ministry of Education, Science and Culture, Iceland The Ministry of Social affairs, Iceland The Sports Fund, Iceland The University of Akureyri Research Fund, Iceland The National Olympic and Sports Association of Iceland Centre for Gender Equality Iceland Copyright ©2006, Centre for Gender Equality - Iceland Centre for Gender Equality Borgum v/Nordurslod IS-600 Akureyri ICELAND E-mail:
[email protected] www.jafnretti.is and www.gender.is Printed in Iceland by Ásprent-Stíll ISBN 9979-9355-5-3 ISBN 978-9979-9355-5-1 The sole responsibility of this publication lies with the author. The European Commission is not responsible for any use that may be made of the information contained herein. Sports, Media and Stereotypes Women and Men in Sports and Media Kjartan Ólafsson (editor) Auður Magndís Leiknisdóttir Birgir Guðmundsson Gerd von der Lippe Guðmundur Ævar Oddsson Margarita Jankauskaité Martina Handler Mirella Pasini CONTENTS Introduction............................................................................3 Sports, media and gender ........................................................7 The five countries at a glance ................................................. 19 Data and