GALVESTON ISLAND CONVENTION & VISITORS BUREAU 2016-2017 MARKETING PLAN Page 1 Page 2
Contents
3 Vision, Mission and Goals
5 Highlights and on the Horizon
11 2015 Economic Impact Study Overview
15 Group and Convention Sales
25 Galveston Island Convention Center at the San Luis Resort
29 Visitor Services
31 Integrated Marketing Communications - PR/Social Media/Advertising
41 Filming Industry
43 Special Events
47 Professional Affiliations
49 2016-2017 Park Board of Trustees
50 2016-2017 Tourism Development Advisory Committee
51 Meet the CVB Team Page 3 Page 4 VISION, MISSION & GOALS
Vision
The Galveston Island Convention and historic properties while increasing Visitors Bureau along with its business property and sales tax collections. partners and citizens will work to further the success of the Galveston Primary goals for the 2016-2017 community as a premier tourist and budget year include: meeting destination while maintaining the quality of life for island residents. H Increase visitation to Galveston Island while focusing on building Mission brand awareness H The purpose of the Galveston Island Maximize deployment of marketing Convention and Visitors Bureau is funds and public relations efforts to to advance the economic vitality continue the positive momentum of tourism on Galveston Island of Galveston’s overall tourism through the promotion of meetings, performance leisure travel, special events and the H Solidify the CVB’s role as the Galveston Island Convention Center at trusted official source that informs The San Luis Resort. and inspires travel to Galveston Island
Goals H Provide community leadership to The Galveston Island Convention and ensure that Galveston tourism is Visitors Bureau (CVB) is the official competitive and sustainable destination marketing organization H Leverage CVB resources through for Galveston. The CVB is funded cooperative marketing programs by a percentage of the local hotel that add value to the hospitality occupancy tax. CVB funds are used and business partners in to produce sales and marketing efforts Galveston for the destination and to operate the Galveston Island Visitor Information H Lead the effort to encourage Center. product development and infrastructure improvements that The CVB’s success in bringing visitors are consistent with the CVB’s to Galveston directly affects funding mission and the destination brand for the beaches, arts, museums and Page 5
HIGHLIGHTS AND ON THE HORIZON Page 6
Galveston Overview
Galveston Island is a tropical destination rains as well as a rare case of vibrio contraction. located 50 miles from Houston – the Additionally, low gas prices created increased fourth largest city in the United States. The competition among Gulf coast and regional majority of the island’s visitors travel within destinations. Sales and marketing initiatives a 300-mile radius with approximately 50% in the upcoming fiscal year will address these percent coming from the Houston Metroplex. challenges.
Galveston Island’s tourism industry continues to 2015-2016 Highlights be one of the top three economic drivers for the City of Galveston. Despite a soft summer season, H Hotel Occupancy Tax generated $1,675,659 the island’s overall hotel revenues, occupancy per penny, a .09% increase over last year rates and average daily rates remained flat H CVB conducted first ever citywide crisis compared to last fiscal year. As a brand, communications workshop with partners Galveston Island remains Texas’ top Gulf Coast tourist destination, welcoming more than 6.4 H Booked 62,412 group room nights with an million visitors annually. economic impact value of $36,126,000
H The island’s most popular attraction continues Group sales booked 5 city-wide events to be the beach with other advantages being H 680 Certified Tourism Ambassadors (CTA) accessibility, year-round tropical climate and its diversity of offerings. During the past fiscal H Held second annual Tourism Summit with year, the island became home to the world’s over 200 attendees tallest water coaster, MASSIV, at Schlitterbahn H 4,855 Galveston Island Passes sold, Galveston Island Waterpark, and Babe’s Beach, 19,745 total attractions booked a brand new 15-block beach created along the seawall west of 61st Street. H Welcomed 54,484 at the Visitor Information Center Although the island’s tourism industry is H CVB increased its social media following performing well, it did experience some by 60% challenges during the past fiscal year. Last summer, the island received negative media H More than 5 million visits to galveston.com attention as a result of several incidents of elevated bacteria levels in the Gulf after major
Page 7 HIGHLIGHTS AND ON THE HORIZON continued
2015-2016 Accomplishments Occupancy
Hotel Revenues Year-Over-Year Comparison
NATIONAL ACCOLADES – Galveston Island received national accolades this year including being voted one of the: “Best Shelling Beaches in the US” (Coastal Living), “South’s Best Islands to Visit” (Southern Living), “Best Dog Friendly Beaches in America” (Town and Country)
“One of the Most Haunted Cities in the US” (Cosmopolitan)
HIGHLIGHTS AND ON THE HORIZON continued Page 8
Average Daily Rate 2015-2016 Occupancy Rate & Average Daily Rate Comparison
Occupancy Rate Average Daily Rate
Graphs above for May - August 2016 Occupancy and ADR from Smith Travel Research Weekly Reports
Social Media Analytics Sept 2015 - Sept 2016
Page 9 HIGHLIGHTS AND ON THE HORIZON continued
HIGHLIGHTS AND ON THE HORIZON continued Page 10
Key Highlights for 2016-2017
H The CVB will work with its partners to leisure destination with group planners conduct PR outreach for major story and tour operators angles during 2017, including the H The CVB group sales team will utilize $19.5 million beach expansion project a $200,000 development fund to along the seawall that will be unveiled incentivize groups to confirm Galveston in spring 2017 and the $37 million Island when competing with other renovation of the Moody Gardens destinations Rainforest Pyramid H The CVB will develop and implement a H The CVB will increase PR outreach sports tourism strategic plan to utilize efforts throughout the state as a result Galveston’s existing resources of a new satellite office in North Texas H The CVB will continue the promotion of H Galveston will be the host city for the the “Winter Wonder Island” campaign Texas Hill Country Chapter of Meeting and evaluate success through hotel Professionals International’s annual occupancy and attraction visitation conference and Connect Texas’ annual trade show to showcase the island to H The CVB will promote its ‘Galveston meeting planners Island Pass’ discount attraction package to showcase the diversity of attractions H The CVB will host the third annual and encourage overnight stays Tourism Summit in May 2017 H Cruise Updates: Carnival Cruise Lines H The CVB will continue to partner with will offer four-, five- and seven-day year- the Texas Office of Tourism to leverage round cruises on the Carnival Breeze, partnerships with the international Carnival Freedom and Carnival Valor. market to gain additional exposure and Royal Caribbean will offer seven-day maximize sales initiatives to increase year-round cruises on the Liberty of the leisure visitation Seas and bring the Vision of the Seas H The CVB will continue to partner with in November 2017 for four and five Greater Houston Convention & Visitors day cruises. Disney Cruise Lines will Bureau (GHCVB) through familiarization continue to offer seasonal seven-day trips and joint sales efforts to market cruises from November to January on Galveston as a premier meetings and the Disney Wonder. Page 11 Page 12
2015 ECONOMIC IMPACT STUDY
The CVB contracted with Tourism Economics to undertake an economic impact study for Galveston Island based on 2015 tourism receipts.
Page 13 2015 ECONOMIC IMPACT STUDY continued
Volume of Visitors to Galveston
Millions, including day and overnight visitors
Source: Tourism Economics Nearly 11,000 jobs in Galveston were sustained by tourism in 2015, In 2015, Galveston Island welcomed representing one in every three jobs. 6.4 MILLION VISITORS
Cruise Passenger and On-Shore Spending
Embarking passengers, thousands, (L) On-shore spending, millions (R)
Source: Port of Galveston, CLIA, Tourism Economics
The number of cruise passengers visiting Galveston grew more than 30% in 2015. Cruise activity generated $56 million in passenger on-shore spending. The Port of Galveston is the fourth busiest home port in the US when measured by embarkations.
2015 ECONOMIC IMPACT STUDY continued Page 14
Overnight Visitor Spending by Category Day Visitor Spending by Category
Average per person Average per person per day = $114 per day = $53
Source: Tourism Economics Source: Tourism Economics
Visitors to Galveston Island spent $766 million in 2015, which generated $1.1 billion in economic activity to the island’s economy. For overnight visitors, lodging and food represented more than half of all expenditures while top spending categories for day- trippers included food and retail. An estimated 59.8% of all visitiors were day-trippers. Page 15 GROUP SALES OVERVIEW Situation Analysis The Galveston meetings market has remained steady with consistent success in booking state meetings and conventions. The CVB’s group sales efforts performed well last fiscal year, coming in 9% higher than the previous fiscal year and 6% over budget. An analysis of last year’s bookings reveals that Galveston’s group business is comprised of: 43% State and National Association, 12% Corporate, 18% SMERF (Social, Military, Education, Religious and Fraternal), 3% Government and 12% Tour and Travel.
Page 16 GROUP SALES OVERVIEW While the group market is performing well overall, Galveston continues to face Situation Analysis challenges with its climbing average daily hotel rate as higher rates have The Galveston meetings market has discouraged business from certain remained steady with consistent success groups. Additionally, a drastic decline in booking state meetings and conventions. in oil and gas prices has negatively The CVB’s group sales efforts performed affected the corporate market as oil and well last fiscal year, coming in 9% higher gas corporations cut back on meetings than the previous fiscal year and 6% over spending. Sales efforts in the upcoming budget. An analysis of last year’s bookings year will address these challenges via reveals that Galveston’s group business incentivized funding and other initiatives. is comprised of: 43% State and National The sports market will now have a Association, 12% Corporate, 18% SMERF dedicated sales person to increase (Social, Military, Education, Religious bookings and usage. and Fraternal), 3% Government and 12% Tour and Travel. Meanwhile, the outlook for the 2016- 2017 fiscal year is cautious but optimistic. Compared to previous years, the industry has shortened its booking window, providing the CVB with more opportunities to book new business in the upcoming year. Additionally, the island’s destination appeal continues to keep Galveston a preferred meetings location within the state, particularly for groups looking to boost attendance and provide added entertainment for attendees.
TARGET MARKETS Key target markets for group sales are comprised of groups in both geographic and categorical market segments, including:
Geographic: H Austin H Houston H Dallas H Chicago H Washington DC H Mid-West Region
Market Segment: H State Association H National Association H Corporate H Government H Tour & Travel H SMERF H Sports
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GROUP SALES OVERVIEW continued Page 18
Goals TACTICS The goal of the CVB’s group and convention sales department is to bring new business H Maintain and increase GICC target list opportunities to Galveston and foster a and use for strategic planning mutually beneficial experience for meetings H attendees and the island’s tourism industry. Focus on driving Sunday-Thursday From generating sales leads, booking business business, servicing the needs of meetings and H Utilize the $200,000 development conventions held on the island, and following fund to competitively compete with up for future meetings, the CVB sales team other cities strives to work at a level of excellence. H Remote sales managers to dominate In the upcoming fiscal year, the sales team their markets will work to better showcase the attributes H Organize special events in Dallas, that set Galveston apart from the competition. Houston and Austin that offer the The CVB will also continue to work with its opportunity for partners to participate partners to showcase a unified community spirit of customer service. H Offer registration fee to partners for reverse tradeshows to better SALES TEAM MEASUREMENTS represent Galveston Island and visit with more planners H Increase room night bookings goal from H 60,900 to 70,000 Continue to identify and solicit citywide groups (450 peak or more H Maintain a 49% lead conversion than 3 hotels)
H Maintain individual market lead pipeline at H Capitalize on community and industry three times annual goal partners for backyard opportunities and leads H Confirm a minimum of (5) citywide conventions
H Maintain or decrease room night cost of $10.78 per 2015-2016 fiscal year Page 19
GROUP SALES - State Association
Market: State Associations, Societies, Chapters for all of Texas (except Greater Houston area), State Government Agencies, Austin and San Antonio-based National Association and Corporate Goals: 1. Book 101% of definite room nights by year end 2. Book 50% of group business Sunday-Thursday pattern 3. Book 2 definite city wide conventions of 450 peak or more by year end 4. Maintain and exceed turn ratio of 49% 5. Book 50% of total room nights as new events by end of year 6. Increase site visits from 12 to 15/year over 15-16 budget year Dottie Bossley 7. Increase traffic to GICC Facebook page by meeting buyers, encourage attendance and excitement for upcoming conferences to GI using Twitter, engage in Linkedin discussions, Regional Sales kept Linkedin profile robust Director Strategies: 1. Maintain prospecting goals 2. Identify Sunday-Thursday groups and new business via iDSS and MINT and develop strategic plan to meet on Galveston Island 3. Use GICC and GICVB incentive funds to bring new business to Galveston Island 4. Identify city wide groups and develop a short term strategic market plan to bring them to Galveston Island 4. Maintain or exceed turn ratio of 49% by evaluating groups with hotel partners prior to turning tentative in iDSS 5. Maintain social media strategy to help increase attendance to groups meeting on Galveston Island 6. Develop and maintain in-market client events that create buzz in the state association market in order to increase interest and site visits to Galveston Island 6. Maintain client communications through e-newsletters, prospecting, social media discussions and file maintenance 8. Conduct focus group to discover innovative methods to bring meeting business to Galveston Island Client Events/Sales Missions/FAMs & Destination Promotion: 1. GI Lunch Adventure and Sales Mission: Austin - October 25, 2016 2. CMIT Client lunch and presentation: Huntsville - November 30, 2016 3. SWSC Client Dinner: Austin - January 25, 2017 4. GICVB Educational Lunch: Austin - April 2017 5. Dallas Client Event: Dallas - May 2017 6. GHCVB Cinco de Mayo Client Event: Austin - May 2017 7. RADSE Client Lunch: Austin - July 2017 8. Customer Focus Group: Galveston - July or August 2017 Industry Events/Tradeshows/Meetings: 1. MPI TEC Conference: Moody Gardens Hotel, Spa and Convention Center - October 27-28/16 2. Connect TexasL: November 15-17, 2016 3. TSAE Holiday Lunch: December 2016 4. IAEE Holiday Social: December 2016 5. Southwest Showcase Trade Show: Austin, TX - January 26, 2017 6. TSAE Summer Social Event: June 2017 7. IAEE Summer Social: Austin, TX - August 2017 8. 2017 TSAE New Ideas Conference - September 2017 9. Monthly Meetings and Events: TSAE, MPI THCC, SGMP, IAEE CTC Page 20
GROUP SALES - Corporate & National Market: Corporate (except Austin and San Antonio) and National Association (excluding religious based) Goals: 1. Book 101% of definite room nights by year end 2. Host one specialized site visit per month with three meeting planners per visit 3. Complete eight outside sales calls each month in Houston 4. Create quarterly newsletter for corporate planners to include updates on offers and need dates 5. Maintain tentative to definite turn ratio conversion of 35% Ciara Basile 6. Book 50% of group business for Sunday-Thursday pattern National Sales 7. Book one definite city-wide convention of 450 peak room nights Manager 8. Book 50% of total room nights as new events by end of year Strategies: 1. Maintain/exceed prospecting goal of 30 clients per week 2. Identify Sunday-Thursday groups and new business via IDSS and MINT; develop strategic plan to meet on Galveston Island 3. Draw clients to the island by creating 2-3 person Galveston Island experiences and working with hotel partners on specialized site visits 4. Utilize the $200,000 Development Fund in conjunction with hotels to incentivize groups to choose Galveston when competitive locations are considered 5. Identify city-wide groups and develop a short-term strategic marketing plan to bring them to Galveston 6. Develop and maintain in-market client events that create buzz in the Corporate and National Association market in order to increase interest and site visits to Galveston Island Client Events/Sales Missions/FAMs & Destination Promotion: 1. Dallas Client Event: Spring 2017 2. Galveston Focus Group: Spring 2017 3. Galveston Backyard Market Event: Fall 2017 4. Houston Sales Calls: Monthly
Industry Events/Tradeshows/Meetings: 1. Collaborate / Connect (Corporate & Association): New Orleans, LA - August 21-23, 2017 2. MPI-WEC / Las Vegas, NV: June 19-22, 2017 3. Oil & Gas Admins International: Fall 2017 4. Monthly Meetings & Events: MPI HOU & DFW, PCMA Page 21
GROUP SALES - SMERF
Market: SMERF Social, Military, Education, Religion, Fraternal Goals: 1. Book 101% of definite room nights by year end 2. Increase current tentative pipeline by 10% 3. Increase client/site visits to Galveston to two per month 4. Host 10 site tours and familiarization trips 5. Maintain tentative-to-definite turn ratio conversion of 49% 6. Book a minimum of 20% of goal for Sunday-Thursday meeting business 7. Book one definite city-wide convention of 450 peak room nights 8. Book 50% of total room nights as new business Sheri Teller 9. Maintain monthly Houston sales calls and quarterly sales calls to regional markets SMERF Sales Strategies: Manager 1. Maintain prospecting goal of 15 clients per week by using IDSS data base, past sales mission call lists, religious internet church research and MINT focusing on Sunday- Thursday business 2. Draw clients to the island by working with hotel partners on specialized site visits, FAMS and specialized shows 3. Utilize $200,000 Development Fund in conjunction with hotels to incentivize groups to choose Galveston when competitive locations are considered, especially qualified citywides 4. Make in-market sales calls and missions to Beaumont, San Antonio, Austin, Corpus Christi, Dallas, Oklahoma and Houston 5. Produce two newsletters with new Galveston information, special offers and incentivize planners to send RFP’s 6. Focus on Sunday-Thursday military reunion groups through incentives and hotel partnerships Client Events/Sales Missions/FAMs & Destination Promotion: 1. West Houston, Missouri City and Sugarland Sales Mission: February 2017 2. Houston, Woodlands and Conroe Sales Mission: October/November 2016 3. Beaumont, Baton Rouge and Shreveport Sales Mission: March/April 2017 4. Dallas, Arlington, Ft. Worth Sales Mission: December 2016 5. San Antonio, Austin & Corpus Christi, TX: May 2017
Industry Events/Tradeshows/Meetings: 1. Connect Faith, October 24-28, 2016 2. RCMA Emerge Chicago, IL - Feb. 6-10, 2017 3. YMRC San Antonio, TX - April 2-5, 2017 4. RFN Louisville, KY - June 24-27, 2017 5. CMCA Spring 2017 location & exact dates TBD Page 22
GROUP SALES - TOUR & TRAVEL
Market: Tour & Travel, Leisure, Cruise, Student Youth Travel, Medical and Education in Galveston County Goals: 1. Book 101% of definite rooms night goal by end of year 2. Grow pre/post FIT night(s) by attracting three new wholesalers 3. Work with AAA offices in Texas to increase room nights in Galveston 4. Focus on niche markets including GLBT+ & Seniors for more overnight conversions 5. Host a minimum of 10 site tours and familiarization trips 6. Attract new middle and high school groups to visit and stay overnight 7. Prospect heavily within the University of Texas Medical Branch and Texas A&M for Tiffaney Gonzales events and conferences Sales Manager 8. Grow Galveston Tiffaney Facebook page Strategies: 1. Keep accounts/contacts clean and up-to-date in the database in order to reach current contacts when prospecting, with a minimum of 15 new contacts per week 2. Continue to develop and grow the database at UTMB and conduct monthly sales calls 3. Host two-three learn at lunches in Ft. Worth and Dallas 4. Prospect new tour operators/motorcoach groups by attending ABA, SYTA and TMEA, target longer stays and attract multi-coach groups 5. Partner with Royal Caribbean and Carnival Cruise Lines sales teams on ship inspections and target top travel agencies selling cruises from the Port of Galveston 6. Continue working with hotel industry partners to show value when partnering with the CVB 7. Continue working with Texas Tourism and Visit Houston with FAM opportunities Client Events/Sales Missions/FAMs & Destination Promotion: 1. AAA-Houston, TX: Yearly 2. Carnival Travel Agent FAM 3. International FAMs w/ Texas Tourism & Brand USA: Ongoing 4. Houston/Dallas/San Antonio Sales/ OKC Missions: Ongoing 5. Cruise Line FAMs: Ongoing 6. Ft. Worth / Dallas Learn at Lunch 7. UTMB Sales Blitz monthly 8. Texas A&M Sales Blitz quarterly
Industry Events/Tradeshows/Meetings: 1. Cruise World: Ft. Lauderdale, FL - November 9-11, 2016 2. American Bus Association Marketplace: Cleveland, OH - January 14-17, 2017 3. Select Traveler (Bank Travel): Ontario, CA - February 5-7, 2017 4. Texas Music Educators Association: San Antonio, TX - February 8-11, 2017 5. Go West Summit: Tahoe, NV - February 20-23, 2017 6. Texas Music Festival (Bandmasters) San Antonio, TX - July 21-23, 2017 7. Student Youth Travel Association: Orlando, FL - August 18-23, 2016 Page 23
GROUP SALES - Sports & Special Events
Market: Sports and Special Events Goals: 1. Book 101% of definite room nights by year end 2. Book 50% of group business Sunday-Thursday pattern 3. Book one definite city wide conventions of 450 peak or more by year end 4. Maintain and exceed turn ratio of 49% 5. Book 50% of total room nights as new events by end of year
Strategies: 1. Prospect within databases of IDSS, LinkedIn, NASC, Connect Sports and past Bryan Kunz attendee lists of trade shows to find groups that have a positive impact on hotel Special Events occupancy in Galveston through indoor sporting events and outdoor events Manager that showcase Galveston’s natural resources. 2. Utilize local contacts to prospect youth sports & activities organizations. 3. Make a minimum of 15 prospecting calls per week. 4. Research and solicit promoters of martial arts, gymnastics, cheer and dance, youth volleyball and youth basketball for indoor competitions. 5. Research and solicit promoters of beach soccer, beach volleyball, open- water swimming, cross-country, paddle sports and beach ultimate for outdoor competitions. 6. Research and solicit promoters of short-course swimming events to utilize new community swimming pool at Lasker Park. 7. Research and solicit promoters of events that appeal to active seniors.
Client Events/FAMs & Destination Promotion: 1. Site tours with multiple sports event planners throughout the year. TBD 2017
Industry Events/Tradeshows/Meetings: 1. NASC Sports Event Symposium: Sacramento, CA - March 27-30, 2017 2. Connect Sports Marketplace: New Orleans, LA - August 21-23, 2017 Page 24
GROUP SALES - Convention Services TBA Goals: Convention Services Manager 1. Increase participation of the “It’s Island Time” Incentive Program from 14 local companies to 30 for attendees of conferences, events and groups booked by the Convention & Visitor’s Bureau 2. Utilize tracking methods to measure engagement of the new Convention Services website 3. Develop a social media strategic plan to assist and educate meeting planners how to promote conferences, events and groups 4. Utilize social media channels to follow conferences and events to achieve a 14% increase in social media activity over 2015-2016
Strategies: 1. Contact local restaurants and vendor establishments for participation request. 2. Create a visual presentation of the “It’s Island Time” incentive program to submit to interested businesses via webinar format or individual meeting 3. Use bit.ly tracking on all Convention Services website hyperlinks to gauge clicks to pages 4. Work with Galveston.com to measure Convention Services website views 5. Partner with the social media manager to create a “How to Maximize Your Visibility and Attendance Using Social Media” webinar and develop collateral take away for meeting planners 6. Post incentive program and social media initiative onto the Convention Services website for convenient viewing 7. Create a standard operating procedure (SOP) for social media promotion of conferences and events, utilizing social media channels and information obtained by the meeting planners
Industry Events/Tradeshows/Meetings: 1. Event Service Professionals Association (ESPA) Annual Conference: Austin, TX - January 6-8, 2017 2. Texas Association of Convention & Visitors Bureaus (TACVB) Mid-Winter Education Conference: Waco, TX - January 23-25, 2017 3. TACVB Annual Conference: Fort Worth, TX - August 2017
Page 25 GALVESTON ISLAND CONVENTION CENTER AT THE SAN LUIS RESORT
GALVESTON ISLAND CONVENTION CENTER Page 26 AT THE SAN LUIS RESORT
The Galveston Island Convention Center (GICC) at the San Luis Resort is the official city convention center offering 140,000 square feet of meeting space just steps away from the beachfront of the Gulf of Mexico. While Landry’s Inc. manages the operations of the center, the Galveston Island Convention & Visitors Bureau handles out, while 20% of bookings were made within the majority of marketing efforts for the a 60 day time frame. The GICC operates on a convention center. calendar year – 2016 data will be updated in the next fiscal year marketing plan. In 2015, the Galveston Island Convention Center was utilized 379 days at 9% below budget. Events Moving forward, the Galveston Island Convention with hotel rooms accounted for 275 usage days Center is in a strong position to meet emerging and generated a total of 33,649 room nights, while needs of event clients. In 2015, the convention events without rooms accounted for 102 days. This center enhanced its technological Wi-Fi bandwidth represents an increase in usage days from 2014, to allow 1,500 devices to work simultaneously in when events with rooms accounted for 210 usage the center. This complimentary amenity is used days. For future years, tentative and prospective as a strategic sales tool to attract and service business inquiries are pacing well while definite events seeking upgraded Wi-Fi. Also in 2015, the bookings are on target compared to past years. In convention center replaced the foyer furniture 2015 Texas-based groups accounted for the largest and carpet for an updated and upgraded décor. number of room nights and usage days, booking 25,539 room nights and 224 usage days, while Additional unique amenities associated with Colorado trailed second with 3,375 room nights. the center include: free parking, complimentary Massachusetts was the third market that registered shuttle transportation to/from contracted hotels, 2,000 room nights for the year. Significant market offsite venue transportation for convention segments booked into the GICC (with room nights) events and the convention incentive fund. The in 2015 included associations (14,897 room center is able to efficiently provide high quality nights and 94 usage days) and SMERF (8,094 and affordable catering as The San Luis resort room nights and 162 usage days). The majority of handles all food and beverage services for bookings (22.5%) were made four to six months the center.
Page 27 GALVESTON ISLAND CONVENTION CENTER continued
Continued challenges for the GICC include its distance from Houston airports, increased hotel inventory throughout the Texas market, the number of committable room blocks allowed, hotel rates, and a limited number of onsite breakout rooms.
The current business environment is still driving a strong rate for tourism but is forecasted to remain flat in the next year. Other forecasts predict that the market will change from a sellers to a buyers’ market in 2017. Sales managers are working to position Galveston as a premier meeting destination while using need time, weekday patterns and incentive funds to confirm meetings and conventions. In 2014 the GICVB established a Development Fund to help confirm business looking at other destinations and with financial objections.
Today, event planners are bombarded by thousands of advertising messages and branded destination options. Research has shown that planners are researching all options via the internet and destination sites before even contacting the destination. The Galveston Island Convention Center website has been and continues to be upgraded to offer all the information that planners need to make an informed and educated decision about Galveston. A Quick Reference Guide is used to help planners with information on the GICC and Galveston.
GALVESTON ISLAND CONVENTION CENTER continued Page 28
TARGET MARKETS MARKETING COMMUNICATION Key target markets for the GICC include groups in OBJECTIVES both geographic and categorical market segments, H Increase awareness of the Galveston Island including: Convention Center and its amenities
H Geographic: Highlight the center’s technological advancements and state-of-the-art facilities H Houston H Austin H Dallas H Chicago H Washington DC H Mid-West Region H Create a unified marketing approach with industry partners by facilitating the Market Segment: development of special group rates or incentives during shoulder seasons H State Association H National Association H Corporate H Government H SMERF H Sports H Consistently update trade media on new features of the GICC plus new attractions, SALES OBJECTIVES events and other island developments that H Develop short term goals for GICC target list could increase the attractiveness of hosting an accounts event on the island
H Host Client events in Houston, Dallas and Austin H Incorporate the GICC into social media highlighting the GICC marketing initiatives on Facebook, LinkedIn, Twitter, YouTube and Pinterest H Utilize the GICC and GICVB incentive funds to confirm new business H Include trade media in invitations to yearly media familiarization tours H Continued sales calls that promote the GICC across all markets H Promote “insider tips” to divulge unknown information for meeting planners and drive H Concentrate on Sunday through Thursday visitation to the GICC website business to maximize room rates and center usage H Utilize print publications that offer online availability and other benefits H Book five citywide groups that increase the usage of multiple hotels and compression H Maintain annual online banner positioning
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VISITOR SERVICES Page 30
GOALS 1. Develop a plan utilizing Certified Tourism Ambassador (CTA) program network to assist with dissemination of information
2. Host quarterly open house events at the VIC to create awareness of services
3. Host four CTA social networking events at various attractions for 15 renewal points
4. Increase visitation at the VIC by 15%
5. Continued promotion of the CTA The Bryan Museum program in the community by visiting local businesse.
6. Increase CTA renewal of current CTA 5. During CTA social networking events members (457) by 50% promote renewal with a renewal station and encourage through monthly newsletter STRATEGIES INDUSTRY EVENTS 1. Create a social media plan to increase engagement of CTAs promotion of the island. 1. CTA Accredited Provider Admin Conference: Tucson, AZ - November 2016 2. Work with tourism partners by visiting establishments monthly to promote the CTA 2. Event Service Professionals Association program and the benefits to employees (ESPA) Annual Conference: Austin, TX - January 2017 3. Promote visitation to the Visitor Information Center through networking with local and 3. Texas Travel Industry Association (TTIA) industry partners and provide materials Travel Fair: Amarillo, TX - April 2017 highlighting the VIC location 4. Texas Association of Convention & Visitors 4. Invite management staff from attractions, Bureaus (TACVB) Annual Conference: Ft. lodging, retail and restaurants to receptions at Worth, TX - August 2017 the VIC to encourage increased visitation Page 31 2016-17 INTEGRATED MARKETING COMMUNICATIONS PLAN Page 32 2016-17 INTEGRATED MARKETING COMMUNICATIONS PLAN
Situation Analysis Galveston’s annual advertising program has been well received in the market place. During the 2015-2016 Galveston Island’s tourism industry is healthy fiscal year, paid media generated more than 95 million and strong, having continually grown for impressions, received over 40,000 destination guide the past several years. Research shows requests and had more than five million visitor sessions Galveston has strong destination awareness on Galveston.com. These indicators demonstrate the and favorability among regional travelers, effectiveness of the CVB’s current messaging and which make up a large portion of the tourism placement strategy. With more than 300,000 new market. Nationally, the island’s awareness residents moving to Texas annually, the CVB has an and reputation as a “destination on the increased opportunity to introduce Galveston to regional rise” is growing as well. Galveston’s major audiences via a mix of online, print, outdoor and grass selling points are its 32 miles of beaches, roots advertising methods. large collection of Victorian architecture and historic sites, being home to the fourth busiest cruise port in the United States, Target Markets its plethora of family attractions and close The Galveston CVB’s target market consists of leisure proximity to Houston, the fourth largest city in and business tourists as outlined below: the nation. TARGET AUDIENCE: H Active Adults 25-64 Galveston will have substantial exposure H HHI: $75,000 opportunities in the upcoming year. Positive H College Educated publicity opportunities will be driven by a variety H Families of new offerings on the island, including a $37 H Couples million renovation of the Moody Gardens Aquarium, H Baby Boomers H Group and Meeting Planners a $19.5 million beach nourishment project along H Cruise Passengers the eastern part of the Seawall, and new cruise H Active Military/Veterans ships departing from the Port of Galveston as well H Winter Texans as a variety of underexplored story angles. With H Cultural and Historical Enthusiasts social media playing a dominant role in the lives H Nature Tourism Enthusiasts H of travelers, the CVB sees substantial possibilities LGBT to grow its audience and engagement with users GEOGRAPHICAL TARGETS: during the upcoming year. During the 2015-2016 H Houston Metro Area H Dallas/Fort Worth Metroplex year, the GICVB grew its social media following by H Austin/San Antonio H Beaumont 60% and continues to see steady growth across all H Louisiana H Oklahoma H Arkansas channels. H Missouri H Illinois H Wisconsin H Canada
Page 33 INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued
IMC Goals
1. Generate positive exposure of Galveston’s wide diversity of tourist offerings to key target markets in order to create greater recognition of the island, positive perceptions and longer vacation stays among travelers
2. Create positive exposure of Galveston’s tourism offerings outside of peak travel times in order to generate greater mid-week and non- summer business
3. Generate positive exposure for Galveston’s beaches and the environmental benefits of seaweed in order to address negative perceptions related to beach cleanliness
4. Increase exposure of Galveston’s meetings and convention market offerings IMC Strategies PR, Social Media & Advertising PUBLIC RELATIONS STRATEGY The overall strategy of the Galveston Island CVB public relations team is to generate positive year-round mass media exposure for Galveston in key target markets by promoting the island’s major news angles, developments and offerings of interest to journalists through a variety of tactics. The CVB has a three-person PR team, which primarily focuses on producing positive media exposure in Galveston’s regional drive markets of Houston, Beaumont, Austin, DFW, San Antonio, Louisiana, Oklahoma and Arkansas. As a secondary focus, the CVB targets media outlets in nearby states and the Midwest, which serves readers who are likely to take a cruise from Galveston, as well as national/international media outlets. In addition to media relations, the PR team has a presence at key grassroots, consumer/trade events to create direct contact with target markets.
INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued Page 34
PR TACTICS CVB will use innovative advertising creative H PR Campaigns with powerful images and “call to action” H Press Releases messages together with an effective media H Story Pitches placement strategy to measurably increase the H Press Tours advertising return on investment, lead generation, H Media Missions engagement, time spent and/or consideration H Consumer & Trade Events of Galveston as a premier leisure vacation destination. As the official voice for Galveston SOCIAL MEDIA STRATEGY tourism, it is the CVB’s mission to promote the island as a diverse, year-round destination for The Galveston CVB has a robust presence on visitors, meeting professionals and the travel trade a variety of social media channels that allows market. The CVB will continue to raise awareness the organization to further build the island’s of Galveston as a premier travel destination, image and directly engage with consumers. change consumer perceptions and ultimately The GICVB’s overall social media strategy is increase tourism to the island. The strategy to provide compelling and interactive content includes maintaining the successful “Island Time” about Galveston to the public in order to keep creative with a focus on regional drive markets the island top-of-mind as a travel destination and as it produces the highest awareness levels and increase awareness of its diverse offerings. The greatest return-on-investment. GICVB seeks to positively manage “the Galveston conversation” on social media while proactively TACTICS targeting leisure travelers and meeting planners. The strategy integrates all of the CVB’s social H Year-long baseline advertising plan with focus media channels with a focus on creating audience on key seasons and engagement growth. H Impactful placements and engaging content to reach all targets at inspiration and planning TACTICS phases H Social Media Campaigns H Develop a stronger online/digital presence H Interactive Content while tracking conversions, click-thru rates H #LoveGalveston Projects (CTR) and arrivals H Daily Sunrise & Sunset Images H Seek regional partnerships to secure H Contests & Sweepstakes opportunities to promote Galveston in high H Blogs traffic locations in target markets H Real-Time Response H H Social Influencer FAMs Promote large special events with appropriate H Social Advertising demographics in regional drive markets to increase visitation during shoulder seasons ADVERTISING STRATEGY H Continue to promote Galveston as the Winter The 2016-2017 advertising plan takes an Wonder Island to increase visitation during the integrated approach designed to maximize holiday season impressions in key geographic markets. The
Page 35 INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued IMC MAJOR INITIATIVES CALENDAR 2016-2017 FALL 2016 (OCT/NOV/DEC) AD Implement “Winter Wonder Island” Ad plan AD Print/Online Ads for Fall Special Events AD Content Marketing Campaign on Multiple Platforms AD Print/Online Ads for Winter Texans AD Houston Hobby Airport and Dallas Love Airport Advertising AD Print/Online ads for Group/Meetings Market AD Co-op with Houston Chronicle Insert, Texas Highways and Houston Family Magazine PR “Historical Galveston” PR Campaign Events PR Fall Festivals & “Haunted Galveston” Media Outreach PR New York & Oklahoma City Media Mission PR Texas Book Festival CVB Activity/Promotional Booth PR Texas Media Missions - Winter TV & Spring Print PR “Winter Wonder Island” Holiday Media Outreach PR Holiday/General Media FAM Tour SM Posting Focus: Fall Special Events, Weddings, Weekend Getaways, Ghost Tours & Holiday Activities, Historic Galveston, Group Meetings SM Promotions: #LoveGalveston and #GalvestonChristmas Instagram Photo Contest, Festival Ticket Giveaways, Ride with the Queen Contest, Santa Hustle Giveaway WINTER 2017 (JAN/FEB/MAR) AD Houston Hobby Airport and Dallas Love Airport Advertising AD Superbowl Promotions AD Print/Online Ads for Mardi Gras & Galveston Restaurant Week AD Print/Online Ads for Group/Meetings Market AD Co-op with Houston Chronicle Insert, Texas Highways & Houston Family Magazine AD Print/Online/Outdoor/Radio/ Ads for Spring Travel AD Broadcast Commercials in Regional Drive Markets AD Launch 2017 Galveston Island Visitor Guide PR “Historical Galveston” PR Campaign Events (Cont.) PR Galveston Restaurant Week Media Outreach PR Mardi Gras! Galveston PR Campaign PR Los Angeles Media Mission with Texas Tourism PR Spring Festivals & Spring Break Media Outreach SM Posting Focus: Winter Special Events, Mardi Gras, Restaurant Week, Spring Break, Island Pass, Beach Parks, Insider Tips, #45toGalveston SM #LoveGalveston & #Galveston Christmas Instagram Photo Contest (continued)
INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued Page 36 IMC MAJOR INITIATIVES CALENDAR 2016-2017
SM Promotions: Mardi Gras Ticket Giveaway, Food & Wine Ticket Giveaway, Yeti Cooler Giveaway, Trivia Contests, Plane Ride Giveaway SM User Generated Content Spring Break Video, Man on the Street Video, 360° Videos, Live Videos
SPRING 2017 (APR/MAY/JUN) AD Print/Online Ads for Spring Special Events AD Print/Online/Outdoor/Radio/ Ads for Summer AD Print/Online Ads for Group/Meetings Market AD Co-op with Houston Chronicle Insert, Texas Highways & Houston Family Magazine AD Broadcast Commercials in Regional Drive Markets AD Pop-up Events in Houston with oversized Adirondack chairs and flip-flops AD Houston Hobby Airport Advertising PR Spring Media FAM Tour PR Canada & Nashville/Memphis Media Missions with Texas Tourism PR Houston Children’s Festival PR North American Travel Journalists Association (NATJA) Conference & Marketplace PR PRSA Travel & Tourism Conference PR Texas Media Missions – Summer TV & Fall Print PR Summer/Beach PR Campaign Events SM Posting Focus: Special Events, Spring Break & Summer Vacation Fun, Nature & Outdoor Activities, Juneteenth, Beach Parks, Historic Galveston, Group Meeting SM Man on the Street Videos, Live Videos, 360° Videos SM Promotions: Yeti Cooler Giveaway #2, Trivia Giveaway SM “Historical Galveston” Social Influencer FAM Tour SUMMER 2017 (JUL/AUG/SEP) AD Print/Online/Outdoor/Radio/Broadcast ads for Summer AD Print/Online Ads for Group/Meetings Market AD Print/Online Ads for Summer Special Events PR Summer/Beach PR Campaign Events (Cont.) PR Meetings/Group Tour Media FAM Tour PR Plano Balloon Festival CVB Activity/Promotional Booth SM Posting Focus: Special Events, Vacation & Travel Guidance, Summer Learning Activities, Beach & Marine Life Education, Beach Houses, Island Pass SM Man on the Street Videos, Live Videos, 360 Videos SM Promotions: Trivia Giveaway, BrewMasters Ticket Giveaway
AD = Advertising PR = Public Relations SM = Social Media
Page 37 INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued ADVERTISING PLAN 2016-2017
GROUP MARKET ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep TSAE Association Leadership l l l l l l l l Smart Meetings l l MPI DFW Guide l l l l l l l l l l l l Meetings Focus l l Meeting Professional International l l l Connect l l l l l l l l l l l l SMERF MARKET ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Rejuvenate l l The Church Network l l l l Modern Brides l Christian Meetings & Convention Assn l l l l l l The Reunion Network (TRN)
TOUR & TRAVEL ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep NTA Directory/Courier Magazine l l l l ABA Destinations l l l l l l Merit Travel - CARP l l l l l l TX Independence Trail Region l l l l l l l l l l l l Cruise Critic l l l l l l l Onboard Media - Cruise Publication l l l l l l l l l l l l Here Houston Relo Guide / GHP l l l l l l Vacations Magazine l l GROUP INTERNET ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Digital/Retargeting Campaign l l l CVENT l l l l l l l l l l l l Houston and Beyond l l l l l MPI-HAC & THCC l l l l l l l l l l l l TSAE l l l l l l l l l l l l ABA, NTA & Bank Travel LEISURE PRINT ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Houston Family Magazine l l l l l l l l l l l l The Buzz Magazines l Epoch Times l l l Austin Woman’s Magazine l l l
INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued Page 38
Media Outlet Geographic Target 2016-2017 Budget 2016-2017 Budget
LEISURE PRINT ADVERTISING continued Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Houston House & Home l l l Modern Luxury l Texas Monthly l l AARP l l l l Canadian Traveller l l l l Outsmart Magazine l l l San Antonio Magazine l l l Texas Highways l l l l IN Magazine l l l l l Midwest Living l l Dallas Child l l MetroFamily Magazine l l Houstonia l l l Where Houston Menu Guide l l l l l l l l l l l l Where Houston Guestbook l l l l l l l l l l l l Texas State Travel Guide l l l l l l l l l l l l NEWSPAPER ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Houston Chronicle Insert l l l l TTIA See TX First Direct Mailer l l Best of American Travel l l
Page 39 INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued ADVERTISING PLAN 2016-2017
SPECIAL EVENT ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep GHCVB Co-op l l l Texas Events Guide l l l l Culture Map l l l l l l l l Mardi Gras Advertising l l Houston Film Commission Guide l l l l l l l l l l l l Texas Approach Consumer Shows l l l l l l l l l l l l Tour Texas Eblasts l l l l l BILLBOARD ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Houston Rotary Boards l l l l l l l l l l l l Dallas Billboard l l l l Special Event Billboard l l l l l l Billboard Development & Install l l l l l l l l l l l l RADIO ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep KUTF - NPR l l l l l l l Radio l l l l l l Event/Tourism Promotion l l l l l l Pandora l l l l l l l l l LEISURE INTERNET ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Chron.Com l l l l l l l Misc. Leisure Travel Sites l l l l l l l l l l l l Social Media l l l l l l l l l l l l Content Marketing l l l l l l l l l l l l Texas Tourism l l l l l TripAdvisor l l l l l l l l l l l l TravelTex.com l l l l l l l l l l l l TourTexas.com l l l l l l l l l l l l BeachesofTexas.com l l l l l l l l l l l l Go Travel Sites l l l l l l l l l l l l Arrivalist l l l l l l l l l l l l
INTEGRATED MARKETING 2016-2017 COMMUNICATIONS PLAN continued Page 40
TELEVISION ADVERTISING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Cable Networks l l l l l l l l Texas Tenors PBS Special l l l l l l l KPRC Channel 2 l l l l l l l l l l l l Time Warner Cable l l l PROMOTIONAL MARKETING Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Houston Hobby Airport Display l l l l l l l l l l l l Dallas Love Field l l IAH l l l CREATIVE Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Print & Banner Ad Development l l l l l l l l l l l l Website Enhancements l l l l l l l l l l l l Holiday Production l l l Production l l l l l l l l l l l l Page 41 Film Industry Promotion Page 42 The film industry benefits Galveston through expenditures by cast and crew during film GOAL: production and through increased visitation by exposing the island to a broad audience. The 1. Promote Galveston’s position as a unique and Galveston Island CVB, through the Galveston diverse filming destination to increase film projects Island Film Liaison, promotes Galveston as a 2. Secure 26 film projects for Galveston Island during location for filming documentaries, feature films, 2016-2017 fiscal year television series, commercials and music videos. The Film Liaison also provides scouting and STRATEGIES: support services to the filming industry. In FY H Maintain database of Galveston filming locations 2015-2016, Galveston hosted 24 film projects. with contact information
H Provide up-to-date, detailed maps of Galveston Island
H Place digital advertisements on the Houston Film Production website
H Enhance and update internal, Houston and Texas Film Commission location photo databases
H Provide site inspections and location scouting upon request
H Contact previous inquiries and project producers for future opportunities
H Schedule desk-side meetings with key film personnel in Houston and surrounding markets
H Meet with Houston Film Commission personnel quarterly to discuss opportunities
H Send periodic marketing communications to industry professionals to keep Galveston top of mind as a film destination
H Utilize social media platforms to increase awareness about Galveston’s unique locations
H Continue to enhance partnership with the City of Galveston to maintain an efficient process for meeting permitting and staffing needs
H Act as liaison between producers and location representatives when filming on private property
Page 43 Page 44 SPECIAL EVENTS The Galveston Island CVB continues to seek unique, safe, high-quality special events that fit Galveston’s image as a premier destination on the Gulf Coast. Special emphasis is given to seeking out events that will have significant impact on hotel occupancy and beach park visitation during need times. For the 2016- 2017 fiscal year, additional emphasis will be placed on development of sports tourism.
STRATEGIES: H Attend sports industry trade shows: National Association of Sports Commissions (NASC) and Connect Sports Marketplace
H Continuously prospect using past sports event contacts, industry trade show attendee lists and local/regional sports organization contacts
H Host sports event planners familiarization tours
H Utilize internet search and social media sites to actively research and engage promoters of special events that fit the profile for Galveston
In addition, the Galveston Island CVB supports the following special events by providing logistical support, marketing, public relations and occasional graphic design assistance. The CVB also administers a special events incubator fund to support new, unique, high-quality annual events that have potential for significant economic impact during need times. To qualify, an application is completed and presented to the Tourism Development Advisory Committee with the Park Board of Trustees awarding final approval.
Page 45 SPECIAL EVENTS continued 2017 CALENDAR OF SPECIAL EVENTS
SPECIAL EVENTS continued Page 46
2017 CALENDAR OF SPECIAL EVENTS Yaga’s Chili Quest & Beer Fest January 20-21, 2017 Special Olympics of Texas Polar Plunge January 21, 2017 Galveston Marathon February 12, 2017 Mardi Gras! Galveston February 17-28, 2017 Movie Nite on the Strand Monthly March-October Music Nite on the Strand Monthly March-October Gulf Coast Volleyball Association Tournaments March-September The Grand Kids’ Festival April 1, 2017 Lone Star Ironman 70.3 April 2, 2017 15th Annual FeatherFest April 6-9, 2017 Gritty Goddess 5K Fest April 8, 2017 Wicked Wine Run April 8, 2017 DIVAS Half Marathon April 21-23, 2017 TX Adopt-A-Beach Cleanup April 22, 2017 Galveston Island Food and Wine Festival May 5-6, 2017 Historic Homes Tour May 6-7, 13-14, 2017 Yaga’s World Wild Game Championship and BBQ Cook-off May 12-13, 2017 Galveston Island Beach Revue May 19-20, 2017 Red Cat Jazz Festival May 25-28, 2017 AIA Sandcastle Competition June 3, 2017 Galveston Beach Sports Festival June 10, 2017 Great Texas Catamaran June 17, 2017 July 4th Parade and Fireworks Display July 4, 2017 Sand Crab 5K/10K Night Run August 12, 2017 Battle on the Bay August 25-26, 2017 Brewmasters Craft Beer Fest September 1-3, 2017 Redfish Rodeo September 13-17, 2017 Captain Kid’s Triathlon September 17, 2017 Galveston Triathlon September 17, 2017 Galveston Island Wild Texas Shrimp Festival September 22-24, 2017 Island Girl Triathlon September 24, 2017 Galveston Greek Festival October 13-15, 2017 ARToberFEST October 21-22, 2017 Bike around the Bay October 21-22, 2017 Galveston Island Oktoberfest October 27-28, 2017 Lone Star Motorcycle Rally November 2-5, 2017 43rd Annual Dickens on the Strand December 1-3, 2017 Santa Hustle Half Marathon & 5K December 15-17, 2017
This is not a comprehensive list of all Galveston Island events. For a complete listing, visit www.galveston.com. Page 47 Professional ABA- American Bus Association AMAH – American Marketing Association Houston Affiliations ASAE- American Society of Association Executives 2016-2017 CMCA – Christian Meeting & Convention Association CLIA – Cruise Line Industry Association DMAI- Destination Marketing Association International ESPA – Event Services Professional Association Galveston Chamber of Commerce Greater Houston Chamber of Commerce Greater Houston Convention and Visitors Bureau Historic Downtown Strand Seaport Partnership Human Resource Association of Houston IAAP – International Association of Administrative Professionals IAEE – International Association of Exhibition & Events IGLTA – International Gay and Lesbian Travel Association MPI – Meeting Professionals International (National, Houston, Dallas & Austin) NASC – National Association of Sports Commissioners NBDA - National Business Development Association NTA – National Tour Association Oil & Gas Admins International PCMA – Professional Convention Management Association PRSA – Public Relations Society of America RCMA - Religious Conference Management Association TRN - The Reunion Network Select Traveler SGMP – Society of Government Meeting Planners SYTA – Student Youth Group Travel Association TACVB – Texas Association of Convention & Visitors Bureaus TSAE – Texas Society of Association Executive TTIA – Texas Travel Industry Association Page 48 Page 49
Joyce Calver McLean Park Board Chair [email protected] of Trustees John Zendt Vice-Chair 2016-2017 [email protected] Spencer Priest Secretary/Treasurer [email protected]
Dr. Craig Brown Council Member Ex-Officio [email protected]
Buzz Elton [email protected]
Thayer Evans [email protected]
Maureen Patton [email protected]
Rocky Sullivan jrsullivansulcotx.com
Pastor Kerry Tillmon [email protected] Page 50
Maureen Patton – Chair Tourism Park Board of Trustees Development [email protected] John Zendt – Vice Chairman Park Board Member Advisory [email protected] Committee Jamie Christy Mike Pistone 2016-2017 The Bryan Museum The Hilton Cultural and Historical Rep GH&LA Representative [email protected] [email protected]
Trey Click Claire Reiswerg Historic Downtown Partnership Sand N’ Sea Properties Attractions Rep: Downtown GH&LA Representative [email protected] [email protected]
Steve de Felice Patty Rouse San Luis Resort Hotel Galvez, Tremont House, GH&LA Representative Harbor House [email protected] GH&LA Representative [email protected] Buzz Elton Park Board Member Gina Spagnola [email protected] Galveston Chamber of Commerce Representative Thayer Evans [email protected] Park Board Member [email protected] Ron Sutula Schlitterbahn Rick Galyean Tourism at-large Doubletree Hotel [email protected] Galveston Restaurant Group Rep [email protected] Will Wright Galveston Historical Foundation Leon Garrison [email protected] Moody Gardens GH&LA Representative [email protected]
Jaree Hefner City of Galveston [email protected]
Diane Olsen Galveston Island Nature Tourism Council Attractions Rep: Eco-Tourism [email protected] Page 51 Kelly de Schaun, CTA Executive Director [email protected] Galveston Direct: (409) 797-5141 Island Convention Meg Winchester CMP, CTA Director & Visitor’s [email protected] Office: (409) 797-5163 Bureau Cell: (409) 750-0704
Dottie Bossley, CTA Regional Sales Director [email protected] Office: (512) 288-0991 or (409) 797-5126 Cell: (512) 507-8103
Administrative Office 601 Tremont Street 3rd Floor Ciara Basile, CTA Galveston, TX 77550 National Sales Manager Phone: (409) 797-5146 [email protected] Fax: (409) 515-5146 Office: (409) 797-5127 Cell: (939) 952-4510 Galveston Island Visitors Center (Located behind Ashton Villa) 2328 Broadway Tiffaney Gonzales, TDM, CTA Galveston, TX 77550 Sales Manager (409) 797-5144 [email protected] Direct: (409) 797-5128 Cell: (409) 370-7288
Sheri Teller, CTA SMERF Sales Manager [email protected] Office: (409) 797-5150 Cell: (409) 599-5690 Page 52 Melody Smith, CTA Director of Marketing [email protected] Office: (409) 797-5123 Cell: (409) 939-7630
Leah Cast, CTA Director of Communications [email protected] Office: (409) 797-5152 Cell: (409) 682-3029
Ivette Wilhelm, CTA Public Relations Manager [email protected] Direct: (409) 797-5124 Cell: (210) 296-4552
Mary Beth Bassett, CTA Public Relations Coordinator [email protected] Direct: (409) 797-5121 Cell: (409) 256-5646
Bryan Kunz, CTA Special Events Manager & Film Liaison [email protected] Office: (409) 797-5157 Cell: (409) 939-1814
Sarah Kinsler, CTA Social Media Manager [email protected] Direct: (409) 797-5120 Cell: (423) 258-9969 Page 53 Anna Lopez, CTA Office Coordinator [email protected] Galveston Direct: (409) 797-5146 Island Convention Jacquelyn Helton, CTA & Visitor’s Development Manager [email protected] Bureau Direct: (409) 797-5130 continued
Stacy Gilbert, Director, TDM, CTA Convention Services / Visitors Center [email protected] Office: (409) 797-5125 Cell: (409) 621-6040
Administrative Office 601 Tremont Street 3rd Floor Galveston, TX 77550 TBA Convention Services Manager Phone: (409) 797-5146 Direct: (409) 797-5122 Fax: (409) 515-5146
Galveston Island Visitors Center (Located behind Ashton Villa) 2328 Broadway Galveston, TX 77550 (409) 797-5144 Page 54