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SPONSOR8HIP Album Is Due Late This Month; the Al- Al, Including Some That Hasn't Been Bum Will Feature the European Dance Recorded Yet

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SPONSOR8HIP Album Is Due Late This Month; the Al- Al, Including Some That Hasn't Been Bum Will Feature the European Dance Recorded Yet TALENT IN ACTION WAS (NOT WAS) the further. The Palladium, New York JEAN ROSENBLUTH & BILL COLEMAN 15,1 SI Mk NT BI SINI Ns. WINNING LIVE APPEARANCES by Was SQUEEZE all. THE SEMINARa SERIES (Not Was) seem as infrequent as SMITHEREENS those by Halley's comet, so this show Brendan Byrne Arena, during New Music Seminar week East Rutherford, N.J. provided a rare glimpse of the act's AT otherworldly sensibility and stellar ALWAYS A GOOD live act, musicianship. The frenzied enthusi- Squeeze more than satisfied the near- asm of the audience here was signifi- sellout crowd here July 19 with a cant, since the band has had no U.S. tightly delivered, 90- minute set. The releases since 1983. A new Chrysalis U.K. act offered old and new materi- SPONSOR8HIP album is due late this month; the al- al, including some that hasn't been bum will feature the European dance recorded yet. hits "Spy In The House Of Love" and Classic tunes such as "Up The 2 -4, 1988 "Walk The Dinosaur," both included Junction," "Pulling Mussels From A Hotel in this evening's program. Shell," "Cool For Cats," and "Tempt- Inter -Continental New Orleans, LA Longtime fans of the band's ZE ed" were intermixed with half a doz- and Geffen releases were happy to en songs from the group's most re- hear new arrangements of old favor- cent A &M album, "Babylon And Winning At Sponsorship is a forum ites "Wheel Me Out," "Out Come The On," including "Hourglass," "Foot- for the latest trends and "The sponsorship seminar was a very valuable learning Freaks," and "Knocked Down, Made prints," "Striking Matches," and opportunities in sponsorship and atmosphere, the possibilities for networking were endless. It Small," all played with an aggressive "Trust Me To Open My Mouth." The event marketing. You'll see why was wonderful meeting key resources and noted authorities on drive that matched the furious, more recent numbers provoked vig- over one thousand executives in a one -to -one level:' slightly unhinged nature of the orous applause, indicating that the entertainment & leisure industry -Jacqui S. Poor group's funk /rock material. Tears Squeeze's newer material has caught have attended our seminars to National Publicist For Fears' Curt Smith sang a sur- on and will continue to be a vital ele- The Funny Bone Comedy learn new ideas from industry Club Chain prise version of "Everybody Wants ment of their concerts. professionals experienced in "Very impressive lineup of speakers...I learned as much from the To Rule The World," and the set Lead singers Glen Tilbrook and post- seminar receptions, meeting planning, developing and executing new people and sharing ideas:' closed with energizing covers of the Chris Difford were in fine voice, and -Kent Fonda Temptations' "Papa Was A Rolling keyboardist Jools Holland brought profitable events. As competition Manager /Regional Events Stone" and Otis Redding's down his for corporate dollars heats up, Adolph Coors Company "Can't the house with roadhouse you've got to stay in touch with Turn You Loose." pyrotechnics, doubling as humorous "The information received was the finest that I have ever "Sweet Pea" Atkinson, Harry MC for the band's introductions. The what's happening - from the basics received in any 2 -day seminar, not only from the verbal but Bowens, and Donny to the most innovative techniques printed materials also. This seminar is so concentrated that Ray Mitchell rest of the band was equally adept, for incorporating sponsorship into information gained can be used for years:" make up the Was (Not Was) triumvi- creating explosive, precisely timed rate of vocalists, whose soulful stir- crescendos with an ease your event. Reserve your space -Paul D. Borchardt that bespoke Marketing Director rings are a testament to the group's their long acquaintance with one an- now... you can't afford to miss it! Wonderland Park Detroit roots. Saxophonist David other. McMurray, pianist Luis Resto, and New Jersey's Smithereens, on gymnastic guitarist Randy Jacobs friendly ground at the Byrne WHO WILL Arena, ATTEND SPEAKERS /PANELISTS WILL INCLUDE: provided the right accompaniment received a far warmer welcome than for this peculiar strain of crossover do most opening acts. Their stripped - FEATURED ADDRESS BY: Irving Azoff - MCA Inc. Executives and top management music, which is so hard hitting yet down, guitar -based rock, unpreten- responsible for planning special Mitchell C. Berk - Entertainment Marketing Inc. Jeffrey Milgrom - Entertainment Marketing Inc. single -mindedly oddball that it leaves tious but effective, showed solid mu- events for: Joe Oblander - Coca -Cola USA audiences gaping. DREW WHEELER sicianship. This is not an especially in- arenas stadiums fairs Frank Buchenroth - Funtime Inc./ Geauga Lake novative group, but its pop- oriented theme parks clubs John DiPietro - WSRS-FM MARTI JONES melodicism, sometimes reminiscent festivals record companies Steven Corey - Incorsel Management Group The Bottom Line, New York of Squeeze or the Beatles, shows talent & tours Paul Stanley - PS Productions Patricia Wehby - Opryland USA promise of staying power. Plus corporate marketing Roger Moskowitz - Centre Management MARTI JONES-or, more specifi- The biggest audience favorites executives, ad agencies and Kathy Kranstover - Festival Events Inc. cally, her label, A &M- couldn't have were such radio hits as "Behind The promotions companies Connie Woolpert - Miller Brewing Company chosen a more propitious time to cele- Wall Of Sleep" and "Only A Memo- Alexander Berlonghi - The Mattman Company brate the release of her third album, ry," although the Smithereens did a Brad Ewing - Houston Rockets Additional speakers will be announced at later date "Used Guitars." On July 18 and 19, nice job of building crowd participa- with three -quarters of the industry in tion (as well as vocal counterpoint) on town for the New Music Seminar, the "The House We Used To Live In." SAMPLE TOPICS HOTEL / TRAVEL Registration includes: affable singer /guitarist hosted four KEN TERRY all sessions, party /performances at the Bottom Being Creative: How You Can Sponsor Hotel - A block of rooms has been reserved Line. Music -biz types filled every ta- THE PALADINS Any Legitimate Event for seminar participants at discount rates at registration/ Breaking Barriers: Non -Traditional the Hotel Inter- Continental, New Orleans. reference materials ble and even a few cash- paying cus- Tipitina's, New Orleans Single and double rooms at $90 per night. tomers managed to squeeze in. Sponsorships Outside the Formula Please contact the hotel directly and request and workbook; two Sponsorship From Stem to Stem - Though Jones certainly deserves to THE SAN DIEGO -BASED trio the the special Amusement Business /Billboard cocktail receptions; How to Start Right for Long -Term Sponsorship Seminar rate. Early bookings attract such big crowds on her own, Paladins made few concessions to Effectiveness are advised. Wrte or call: Hotel two continental she couldn't have done so without the subtlety at this recent show, concen- How To Make Sure Your Sponsor Gets Inter -Continental, 444 St. Charles Avenue, His Money's Worth New Orleans, LA 70130, (504) 525-55% breakfasts and two help of her announced "very special trating instead on filling up the room Airline Discount - American Airlines is Press - How Much Can You Ask For luncheons guests," among them such luminar- and the dance floor with a constant offering a special and discounted rate for Expect To Get? Winning At Sponsorship attendees on To receive a seminar ies as label mate John Hiatt, Graham beat barrage. Should You Hire An Agency? round trip fare to New Orleans. Call Parker, and Janis Ian. Producer /bas- Led by guitarist /vocalist Dave PLUS brochure call ADDmONAL Topics On: 1 -800- 433-1790 and ask for STAR File sist /songwriter Don Dixon was at Gonzales, the group plays rock'n'roll, Proposals Resources Marketing *583224 to receive lowest available rates. 615/321 -4254 Promotion Evaluation Merchandising Jones' side throughout the show as blues, and rockabilly with equal ease. Legal Issues each guest joined Jones in a perfor- Some might assume that a three - mance of his or her songwriting con- piece band would leave too many mu- tribution to the singer's new album sical holes, but such is not the case. and then took the spotlight for a solo The stripped -down instrumentation E M I N A R R E G I S T R A T I O song or two. only makes drummer Scott Campbell, Jones' unaffected, pure vocal upright bassist Thomas Yearsley, Mail this form to: WINNING AT SPONSORSHIP, P.O. BOX 24970, Nashville, TN 37203 or call 615/321.4254N pleased the audience plenty, but her and Gonzales work that much harder. SRegistration Fee - $375 per person: $340 if you register before August 25, 1988. Applicants accepted on guests generated the most excite- Yearsley's slap -back is bass especial- first-come basis, so register early! (Fee does not include airfare or hotel accommodations.) ment. Hiatt's "Memphis In The ly effective. Name Payment enclosed (check payable in U.S. dollars to Billboard Publications, Inc.) Meantime" was an exhilarating exer- The Paladins' set here contained an Title cise in rock'n'roll power, while Ian's assortment of material from their Company charge to American Express Master Card Visa solo turns seated at the piano showed new Alligator album, "Years Since Address just how commanding an instrument Yesterday," as well as numerous City Total Payment S the voice can be. As an evening of hard rocking covers. The evening State Zip Card it musical entertainment, the Marti opened with a sizzling version of Phone Expiration MC Bank it Jones Revue can't be beat. As a Buddy Guy's "Let Me Love You," Nature of Business Name on Card showcase for Jones -well, perhaps with Gonzales' gruff vocals and Signature Please list additional registrants on separate page she should find some less talented flashy guitar dominating.
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