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Standard Direction STANDARD DIRECTION STANDARD DIRECTION STANDARD baby MAY 2020 NEWNESS CONVERT baby may ‘20 21% 3/20 ------------------------------------------------------------------------------------ OVERVIEW MAP APRIL ‘20 3 NEW STYLE GUIDES! TODDLER GIRL 1 4 To address the need for specific climate + outlet direction, separate TRANSLATION MAPS TODDLER GIRL 2 11 style guides have been created for the following store groups: Updated translation maps are provided for April shop flow. NEWBORN 22 Standard, Mild Climate, Hot/Tropix, & Outlet. No guesswork DRESSES! TODDLER BOY 1 31 necessary - you will only see the style guide applicable to your store. This is the month to over index on dresses. Dresses/ jumpsuits are TODDLER BOY 2 40 STANDARD DIRECTION merchandised and outfitted dominantly in shop. The standard style guides will be visible to non-Outlet stores in MANNEQUIN GROUPINGS Standard and Extreme Cold Climates, color coded in light blue. Creating an omni experience through mannequin groupings in store that RATE US! Q1 SURVEY MILD CLIMATE DIRECTION are reflective of customer facing marketing/emails. IS OPEN To address weather variations across our fleet during transitional months, Field Leaders + HQ have identified a group of stores considered “Mild” climate. These stores receive the standard assortment, but will be directed to place wear-forward styles more dominantly and delayer looks. These stores will receive “Mild” style guides for each division, color coded in pink. HOT /TROPIX DIRECTION “Hot/Tropix” stores continue to receive exclusive product and will be MERCHANDISING directed to place wear forward styles dominantly and delayer looks. STANDARD DIRECTION STANDARD NOTE These stores will receive “HOT/ TROPIX” style guides for each division, EDITED PRODUCT color coded in orange. OUTLET DIRECTION SUBSTITUTED PRODUCT "OUTLET" stores receive style guides with Outlet only direction, color coded in yellow. Product substituted or edited from Outlet stores are REMOVE notated with an icon throughout the style guide. Refer to the icon key EDITED/REMOVED for details. PRODUCT CARRYOVER TOP CATEGORIES TOP PROGRAMS CLICK TO RETURN TODDLER GIRL TODDLER BOY NEWBORN 1. TG EASY PEASY TEES 6. TB EASY PEASY TEES HOME (THIS PAGE) DRESSES KNIT TOPS BODYSUITS 2. TG EVERYDAY DRESS 7. TG BALLERINA NEW STYLES * KNIT TOPS SHORTS KNIT PANTS 3. TG LEGGINGS 8. TG DENIM SHORT A PRIORITY LOOKS SHORTS GRAPHICS NB 1 PC 4. TB OPP SHORT 9. TB KARATE WOVEN TOPS WOVEN TOPS LAYETTE 5. TG WOW TOP 10. TB CARGO SHORT BABY STYLE GUIDE /MAY 2020 p. 2 DENIM DENIM DENIM P1 BABY OVERVIEW MAP MAY ‘20 P1 Baby Overview Map APRIL ‘20 TODDLER BOY 2 TODDLER GIRL 2 TB-2 TG-2 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 SWIM EVERYDAY PLAY EVERYDAY PLAY W7 W2 TBL1 SLEEP UT1 T1 UT3 SWIM UT2 W8 W7 TBL1 + N1 W1 CT1 TODDLER GIRL 1 EP4 EP2 W6 C B EP3 W1 W2 W3 TB-1 A TBL1 W1 W2 E W3F G E F G EVERYDAY PLAY RNDR 1 TBL1 W5 TREND TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 UT2 T3 W4 LAYETTE C TODDLER BOY 1 BOY TODDLER UT1 UT2 RNDR 1 UT3 H B T2 INSTAGRAMMABLE STANDARD DIRECTION STANDARD TREND D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D INSTAGRAMMABLE 2 E T4 SLEEP TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 INSTAGRAMMABLE INSTAGRAMMABLE T8 T1 NEWBORN KMA BABY STYLE GUIDE /MAY 2020 p. 3 UPDATED 02-11-20 RSLUPDATED 02-11-20 TODDLER GIRL 1 INSTAGRAMMABLE STANDARD DIRECTION STANDARD P1 Baby Overview Map APRIL ‘20 TB-2 TG-2 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 W7 TBL1 W2 UT1 T1 UT3 UT2 W8 W7 TBL1 + N1 W1 CT1 EP4 EP2 W6 C B EP3 W1 W2 W3 TB-1 A TBL1 W1 W2 E W3F G E F G SPRING FLORALS RNDR 1 TBL1 W5 SHINE TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 EYELET DETAILS UT2 T3 W4 C UT1 UT2 RNDR 1 UT3 H B T2 D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D E T4 TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 T8 T1 BABY STYLE GUIDE /MAY 2020 p. 4 KMA UPDATED 02-11-20 RSLUPDATED 02-11-20 TG-1 INSTAGRAMMABLE T1-T4 554080 M TG FLOWER SANDAL 554086 M TG WIDE STRAP EVA SANDAL 553562 M FLUTTER DRESSY DRESS *553599 A BRAIDED HALTER DRESS 566351 M SHINE FLUTTER DRESSY DRESS 553331 F BASIC DENIM JACKET 553594 M TIERED HALTER DRESS 566357 M SHINE TIERED HALTER DRESS TBL1+N1 553103 F FRAY HEM BALLERINA 567957 F SQUASH FRAY HEM BALLERINA 285877 G 24/7 BALLERINA 394566 F 24/7 MEDIUM BALLERINA 410378 F 24/7 LIGHT BALLERINA 450960 G 24/7 COLOR BALLERINA 563126 F PINK TIE DYE BALLERINA 567980 F FLORAL SKINNY 553135 F FLORAL SKINNY BALLERINA T1-T4 BACK STANDARD DIRECTION STANDARD 7 P1 Baby Overview Map APRIL ‘20 TB-2 TG-2 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 W7 TBL1 W2 TBL1 + N1 UT1 T1 UT3 UT2 W8 W7 TBL1 + N1 W1 CT1 EP4 EP2 W6 C B EP3 W1 W2 W3 TB-1 A TBL1 W1 W2 E W3F G E F G RNDR 1 TBL1 W5 TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 UT2 T3 W4 C UT1 UT2 RNDR 1 UT3 H B T2 D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D E T4 TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 T8 POST DATES: 2/18 T1 BABY STYLE GUIDE /MAY 2020 JOB NUMBER:190211_024 p. 5 KMA UPDATED 02-11-20 RSLUPDATED 02-11-20 TG-1 TREND 2 UT1 UT2 RNDR1 UT1+UT2 FRONT 553146 M MATCH BACK TOP 553161 M MATCH BACK SKIRT 483798 N TG BOW BALLET 554017 F TG LACE UP BALLET 553220 M CAMI DRESS STANDARD DIRECTION STANDARD UT1 + UT2 BACK 553142 F BALLERINA CARGO 553489 F LONG ROMPER 553539 F GLOBAL FEM TOP 391894 A LACE TRIM CAMI 553628 F CREAM ELEVATED KNIT TO WOVEN DRESS *569821 A CHAMBRAY SHIRTDRESS *569822 A SHIRTDRESS P1 Baby Overview Map APRIL ‘20 553545 F WOVEN GLOBAL FEM DRESS 555530 F TGW KNIT BABYDOLL TOP TB-2 TG-2 RNDR1 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 507448 F SS PRINTED EVERYDAY DRESS W7 507451 F SS SOLID EVERYDAY DRESS TBL1 W2 UT1 T1 UT3 507506 F OATMEAL HEATHER EVERYDAY DRESS UT2 W8 W7 TBL1 + N1 W1 BACK BACK *553246 F SLUB SS EVERYDAY DRESS CT1 *553245 F SS KNIT TO WOVEN EVERYDAY DRESS EP4 EP2 W6 C B EP3 *567953 A SS KNIT TO WOVEN EVERYDAY DRESS HTR W1 W2 W3 TB-1 A TBL1 W1 W2 E W3F G E F G RNDR 1 TBL1 567967 F GREY ELEVATED KNIT TO WOVEN W5 TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 UT2 T3 W4 C UT1 UT2 RNDR 1 UT3 H B T2 D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D E T4 TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 T8 T1 BABY STYLE GUIDE /MAY 2020 p. 6 KMA UPDATED 02-11-20 RSLUPDATED 02-11-20 TG-1 STANDARD DIRECTION STANDARD 5 P1 Baby Overview Map APRIL ‘20 W1 W2 W3 TB-2 TG-2 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 W1 W2 W3 W7 553471 F BAS CARDIGAN 553627 F SCOUT JACKET 553606 M BUTTON UP FLUTTER DRESS TBL1 W2 UT1 T1 UT3 450988 G BOYFRIEND DENIM 553596 M DENIM SKIRT 566358 M CHAMBRAY BUTTON UP FLUTTER DRESS UT2 W8 W7 TBL1 + N1 553333 F EMBROIDERY BOYFRIEND DENIM *553603 A SL TIERED TOP *578465 A SWISS DOT WOW TOP W1 CT1 553591 M SHORT SLEEVE TOP *566328 A STRIPE SL TIERED TOP *578466 A CHAMBRAY WOW TOP EP4 EP2 W6 C B EP3 567955 M WHITE SHORT SLEEVE TOP 223547 NEW BAS CARDI W1 W2 W3 TB-1 A TBL1 W1 W2 W3 E F G E F G 570586 M CHAMBRAY SHORT SLEEVE TOP RNDR 1 TBL1 W5 TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 UT2 T3 W4 C UT1 UT2 RNDR 1 UT3 H B T2 D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D E T4 TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 T8 T1 BABY STYLE GUIDE /MAY 2020 p. 7 KMA UPDATED 02-11-20 RSLUPDATED 02-11-20 TG-1 INSTAGRAMMABLE STANDARD DIRECTION STANDARD A B C D 554086 M TG WIDE STRAP EVA SANDAL 554093 M TG COLORBLOCK SANDAL 553331 F BASIC DENIM JACKET 554080 M TG FLOWER SANDAL 553562 M FLUTTER DRESSY DRESS 553594 M TIERED HALTER DRESS 554089 M TG LACE UP GLAD 553331 F BASIC DENIM JACKET 553627 F SCOUT JACKET 553594 M TIERED HALTER DRESS 553599 A BRAIDED HALTER DRESS P1 Baby Overview Map APRIL ‘20 TB-2 TG-2 W1A B C W2 W3 W4 DW5E W3 CW4D E FW5G W6 W7 TBL1 W2 UT1 T1 UT3 UT2 W8 W7 TBL1 + N1 W1 CT1 EP4 EP2 W6 C B EP3 W1 W2 W3 TB-1 A TBL1 W1 W2 E W3F G E F G RNDR 1 TBL1 W5 TBL1 + N1 TBL1 + N1 T1 T2 UT1 T4 UT2 T3 W4 C UT1 UT2 RNDR 1 UT3 H B T2 D UT1 A G A B T1 RNDR 1 RNDR UT1 F RNDR 1 W3 A B C D E T4 TBL1 T3 D CT1 T5 T2 W1 W2 TBL1 + N1 T4 T6 T1 T3 TG-1 NB T7 T2 T8 T1 BABY STYLE GUIDE /MAY 2020 p.
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