Commercialisation of Energy Efficient and Renewable Energy in India
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March 2007 Final Report Commercialisation of energy efficient and renewable energy in India Prepared for British High Commission, New Delhi Project Report No. 2004 RS 21 www.teriin.org The Energy and Resources Institute © The Energy and Resources Institute 2006 Suggested format for citation T E R I. 2006 Commercialisation of energy efficient and renewable energy in India New Delhi: The Energy and Resources Institute. [Project Report No. 2004 Rs 21] For more information Project Monitoring Cell T E R I Tel. 2468 2100 or 2468 2111 Darbari Seth Block E-mail [email protected] IC Complex, Lodhi Road Fax 2468 2144 or 2468 2145 New Delhi – 110 003 Web www.teriin.org India India +91 • Delhi (0) 11 Table of contents Table of contents ................................................................................................... 3 Contents of Tables ................................................................................................. 6 Contents of Figures ............................................................................................... 6 CHAPTER 1 EXECUTIVE SUMMARY ....................................................... 1 CHAPTER 2 INTRODUCTION ................................................................... 4 Objectives of the current Project ..................................................................... 4 Background .............................................................................................................. 4 Profile of the area of implementation ............................................................ 6 Bikaner ................................................................................................................... 6 Status of electrification of Bikaner .............................................................. 6 Income sources .................................................................................................. 7 CHAPTER 3 METHODOLOGY ................................................................... 8 Implementation framework ............................................................................... 8 Profile of the stakeholders and their role ..................................................... 8 TERI ......................................................................................................................... 8 REEEP ..................................................................................................................... 9 Shanti Maitri Mission....................................................................................... 10 Manav Sewa Ashram ...................................................................................... 10 Uttam Urja Dealer............................................................................................ 11 Uttam Urja Technical Persons ..................................................................... 11 Uttam Urja Suppliers/ Vendors .................................................................. 11 CHAPTER 4 MARKET DEVELOPMENT .................................................. 12 Uttam Urja Products ....................................................................................... 12 SWOT analysis of Uttam Urja products ................................................... 14 Customisation and innovation of new products ................................... 14 Sale of Uttam Urja Products ........................................................................ 16 Segmenting customer base and classifying the products................ 17 After sales service ............................................................................................... 17 Market Delivery Channels ................................................................................. 18 Transportation of the materials...................................................................... 20 Expansion of operational areas: .................................................................... 20 Supply of the systems to the government agencies: ............................ 21 Vendor Network .................................................................................................... 21 CHAPTER 5 PROMOTIONAL ACTIVITIES .......................................... 23 Brand: TERI Uttam Urja ................................................................................ 24 CHAPTER 6 CAPACITY BUILDING PROGRAMS ............................... 26 Training for the technical persons ................................................................. 26 Training for salesmen ......................................................................................... 27 4 Impact of watershed project under NWDPRA (Tenth Plan) Training for entrepreneurship ......................................................................... 27 Quality control ....................................................................................................... 30 Implementation of cost cutting measures ................................................. 30 Facilitate local procurement of components ......................................... 30 Encourage quality improvements in existing procurement and assembly operations: ..................................................................................... 31 Designing risk-sharing mechanisms ......................................................... 31 Putting in place monitoring mechanisms: .............................................. 31 Subsidy and Market development ................................................................. 31 CHAPTER 7 IMPACT .................................................................................. 33 Main achievements of the project: ............................................................... 33 Switching from kerosene to SPV................................................................ 33 Income generation .......................................................................................... 34 Addressing social concern ............................................................................ 34 Benefits to the environment ........................................................................ 34 Service of Energy Service Network (ESN) ............................................. 34 Project experience ........................................................................................... 35 CHAPTER 8 WAY FORWARD WITH RECOMMENDATION ON LONG-TERM STRATEGY FOR SUSTAINING THE PROJECT .......... 38 Creation of an ESN .............................................................................................. 38 Partnership between Uttam Urja and Akshya Urja ............................. 38 ANNEXURE 1 DETAILS ON DIFFERENT TECHNOLOGIES DEVELOPED UNDER THE PROJECT. .................................................... 40 Name of the Innovation: Uttam Urja . Churning device (Madhani) ................................................................................................................................ 40 Name of the Innovation: Uttam Urja Lantern - 10 Wp ..................... 40 Name of the Innovation: Uttam Urja Lantern - 5 Wp ....................... 41 Name of the Innovation: Uttam Urja Lantern - 3 Wp ....................... 42 Name of the Innovation: Uttam Urja. Solar Fan ................................. 43 Name of the Innovation: Uttam Urja. Kissan Torch .......................... 43 Name of the Innovation: Uttam Urja. Emergency Light2 ................ 44 Name of the Innovation: Uttam Urja Domestic Lighting Systems (DLS) - 50W ....................................................................................................... 45 Nuts and bolts ................................................................................................................... 45 Name of the Innovation: Uttam Urja. Domestic Lighting Systems (DLS)-35 W ........................................................................................................ 45 Application .......................................................................................................... 46 Name of the Innovation: Uttam Urja Domestic Lighting Systems (DLS)- 15W ........................................................................................................ 46 ANNEXURE 2 SUSTAINABILITY OF THE PROJECT: COMMERCIALISATION OF ENERGY EFFICIENT AND RENEWABLE ENERGY TECHNOLOGIES IN INDIA .......................... 48 Background ........................................................................................................ 48 T E R I Report No. 2006SF27 5 Impact of watershed project under NWDPRA (Tenth Plan) Capacity building program: ......................................................................... 48 Promotion for awareness generation ....................................................... 50 Product development ..................................................................................... 50 Expansion of the project in the new area .............................................. 50 Selection of the dealers to carry forward Uttam Urja activities .... 50 Profile of the dealers....................................................................................... 51 Benefits to Uttam Urja dealer ..................................................................... 52 ANNEXURE 3 JOINING HANDS TO ACHIEVE COMMON GOALS 53 Background ............................................................................................................ 53 Current Scenario .................................................................................................