MEDIA KIT 2014
WHY YOU HAVE TO ADVERTISE ONLINE
FOR YOUR BUSINESS
65%
Because 19.2 millions of Malaysian (total population is 29.6 millions) already move to online in year 2014
(Source: Internet World Stats)
ONLINE STATISTIC IN MALAYSIA
By 2015 will exceed 25 million
(Source: Internet World Stats)
AT MALAYSIAKINI WE WANT TO HELP YOU
MAKE MOST at your ADVERTISEMENT and make it go further…
MALAYSIAKINI STRENGTH
Lingo-Bingo Wide Reach Public Supports
English, Malay, A subscription based We raised about RM1.8 million Chinese, Tamil website with more than from the public for our “Buy 200,000 subscribers a brick” building sponsorship campaign
Awards
Press Freedom Award, 2000 | International Press Freedom Award, 2000 50 Movers and Shakers of the New Economy, 2000 | Media Pioneer Award, 2001 50 Most Influential Communicators, 2001 | 50 Stars of Asia, 2001 Kancil Award for Year 2010, 2011, 2012 | Putra Brand Award for Year 2010, 2014 Online Journalist, 2011 | Human Rights Award , 2012 | National Sovereignty Medal, 2013 World Bloggers and Social Media Awards, 2014
MALAYSIAKINI’S SOCIAL MEDIA
1,682,492 267,823 Facebook likes Twitter followers
English 632,549 | Malay 650,794 | Chinese 399,149 (Source: Twitter, May 2014)
(Source: Facebook, May 2014)
MALAYSIAKINI’S ARE MORE THAN JUST NEWS
A complete regional and world An internet TV service with business news portal. Daily viewers’ active participation insightful, in-depth and that revolutionizes the delivery investigative business news. of independent, accurate and timely news.
AUDIENCE FIGURES MAY 2014
HOMEPAGE INSIDE PAGE
7,012,327 5,468,636 EN EN 840,073 655,983
5,743,167 5,907,790 BM BM 599,307 748,302
3,192,759 2,821,552 CN CN 251,754 306,974
124,385 122,017 TA TA 13,931 11,712
Page Views Unique Visitors EN = English BM = Malay CN = Chinese TA = Tamil
(Source: Google Analytics, May 2014)
ONE OF THE LEADING ONLINE NEWS PORTAL IN MALAYSIA
Total Unique Visitors Total Page Viewed
18 million The Star.com.my 971,000 20 Malaysiakini.com 897,000 20 million million The Malaysian Insider 789,000 9 million highest monthly total page views Utusan.com.my 681,000 9 million
Sin Chew Daily 311,000 8 million
(Source: Comscore, April 2014)
HIGH ENGAGEMENT OF READERS
Average Visits Total Minutes Per Visitors
Malaysiakini.com 8.4 32 minutes HIGHER TIME SPENT The Star.com.my 6.2 18 minutes in Malaysiakini
The Malaysian Insider 5.3 15 minutes site than other media Utusan.com.my 4.7 11 minutes
Sin Chew Daily 4.5 6 minutes
(Source: Comscore, April 2014)
HIGH PAGE VIEWS AND DAILY VISITORS
Total Unique Average Daily Total Pages Visitors Visitors Viewed
The Star.com.my 971,000 143,000 18 million
Malaysiakini.com 897,000 162,000 20 million
The Malaysian Insider 789,000 93,000 9 million
Utusan.com.my 681,000 78,000 9 million
Sin Chew Daily 311,000 33,000 8 million
MALAYSIAKINI MALAYSIAKINI
TOTAL PAGEVIEWS IS DAILY VISITORS IS higher than The Star Online11% more than The Star Online 13%
(Source: Comscore, April 2014)
CREDIBILITY - TOP NEWS REFERENCE SITE
(Source: Comscore, March 2014)
DEMOGRAPHIC
23% more male 69% of readers 15% more PMEBs than other news portals in age group of 35 & above than other news portals
PMEBs - 61% Student, Retired, Housewife - 14% Blue Collars, Others - 12% Male - 71% Female - 29% 7% 24% 25% 44% Administratives, Sales, Customer Services - 13%
78% of readers 3 primary 84% readers 66% are at least college educated languages are decision makers with middle income
Secondary/Less - 22% Main decision maker - 40% Below RM3,000 - 23% College - 17% Malay - 38% Joint decision maker - 44% RM3,000 to RM6,000 - 26% Undergraduates - 29% Chinese - 20% Someone else - 16% RM6,000 to RM9,000 - 13% Postgraduates - 32% Indian - 3% RM9,000 & above - 27% English - 37% Undisclosed or no income - 11% Other - 2%
(Source: Effective Measure, May 2014)
READER BEHAVIOUR
Health Conscious - 93.57%
Free Spender - 74.06%
Early Adopter - 80.49%
Connector - 68.51%
Mavens - 33.70%
Salesperson - 66.74%
Fashion Conscious - 59.87%
(Source: Effective Measure, May 2014)
OUR CLIENT
AirAsia | 12Fly Nestle CIMB Bank Pemandu
Acer | Sage Software Unisel Dijaya Property
Digi Marina Bay Sands Toyota
Homepage Ad Position Inside Page Ad Position
Rate Card
Ad Unit Banner Size Max Rotation ENG BM CN ENG BM CN
Daily Rate Home Page Inside Page
Leaderboard 1 728 x 90px 25% SOV RM3,000 RM2,000 RM1,500 RM2,000 RM1,500 RM1,200
Rich media/ Expandable Leaderboard 1 728 x 90px 25% SOV RM4,000 RM3,000 RM2,000 RM2,500 RM2,000 RM1,500 728 x 315px
Medium Rectangle 1 300 x 250px 50% SOV RM2,000 RM1,500 RM1,000 RM1,500 RM1,000 RM800
Rich media/ Expandable Medium Rectangle 1 300 x 250px 50% SOV RM3,000 RM2,000 RM1,500 RM2,000 RM1,500 RM1,200 500 x 300px
Leaderboard 2 728 x 90px 50% SOV RM2,000 RM1,200 RM1,000 RM1,000 RM800 RM600
Rich media/ Expandable Leaderboard 2 728 x 90px 50% SOV RM2,500 RM2,000 RM1,500 - - - 728 x 315px
Medium Rectangle 2 & 3 300 x 250px 50% SOV RM1,000 RM600 RM500 - - -
Rich media/ Expandable Medium Rectangle 2 & 3 300 x 250px 50% SOV RM1,500 RM1,000 RM700 - - - 500 x 300px
Leaderboard 3 728 x 90px 50% SOV RM800 RM500 RM400 - - -
Rich media/ Expandable Leaderboard 3 728 x 90px 50% SOV RM1,000 RM800 RM600 - - - 728 x 315px
Wide Skyscraper 160 x 600px 25% SOV RM800 RM600 RM500 RM600 RM400 RM300
Full Banner 468 x 60px 100% SOV - - - RM800 RM600 RM400
Skinning Ads 100 x 600px 100% SOV RM6,500 RM4,500 RM4,000 - - -
Site Takeover (Frequency Cap 1 view/UV/day) Customized 100% SOV RM12,000 RM8,000 RM6,000 - - - (Whole screen)
st Billboard (auto expand only for 1 view) 1000 x 30px 100% SOV RM10,000 RM7,000 RM5,000 - - - 1000x 300px
Middle Billboard 480 x 300px 50% SOV RM6,000 RM4,500 RM3,500 - - -
Slider/ Bottom crawler 1000 x 90px 100% SOV RM12,000 RM9,000 RM6,000 - - -
Weekly Rate Home Page Inside Page
Advertorial 230 x 80px 100% SOV RM8,000 RM5,000 RM4,000 - - -
Monthly Rate Home Page Inside Page
Tab Placement Customized 100% SOV RM8,000 RM6,000 RM5,000 RM8,000 RM6,000 RM5,000
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
03 - 2284 3367 ext: 104/106/109 fax: 03 - 2788 4722
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
CHIA TING TING : [email protected] I 019-665 2392
LEE YEE SUN: [email protected] I 012-611 3593
SARIMAH SAMAD-IMRAN: [email protected] I 019-390 8319
JOEY LEONG: [email protected] I 012-256 8866
SUBRAMANIAM SELVARAJOO: [email protected] I 012-220 2025
JOANNA DAVID: [email protected] I 012-353 9251
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
CHIA TING TING Head of Digital Advertising Digital Advertising Department
03 - 2284 3367 ext: 106 l fax: 03 - 2788 4722 l mobile: 019-665 2392
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
LEE YEE SUN Senior Account Manager Digital Advertising Department
03 - 2284 3367 ext: 109 l fax: 03 - 2788 4722 l mobile: 012-611 3593
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
SARIMAH SAMAD-IMRAN Senior Account Manager Digital Advertising Department
03 - 2284 3367 ext: 104 l fax: 03 - 2788 4722 l mobile: 019-390 8319
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
JOEY LEONG Senior Account Manager Digital Advertising Department
03 - 2284 3367 ext: 104 l fax: 03 - 2788 4722 l mobile: 012-256 8866
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
SUBRAMANIAM SELVARAJOO Account Manager Digital Advertising Department
03 - 2284 3367 ext: 106 l fax: 03 - 2788 4722 l mobile: 012-220 2025
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5
EFFECTIVE ADVERTISING
GOOD BUSINESS Join us in the digital advertising revolution!
JOANNA DAVID Account Manager Digital Advertising Department
03 - 2284 3367 ext: 102 l fax: 03 - 2788 4722 l mobile: 012-353 9251
48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur
E: 101 40’ 44.0 N: 3 7’ 44.5