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Media Kit 2014

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Media Kit 2014 MEDIA KIT 2014 WHY YOU HAVE TO ADVERTISE ONLINE FOR YOUR BUSINESS 65% Because 19.2 millions of Malaysian (total population is 29.6 millions) already move to online in year 2014 (Source: Internet World Stats) ONLINE STATISTIC IN MALAYSIA By 2015 will exceed 25 million (Source: Internet World Stats) AT MALAYSIAKINI WE WANT TO HELP YOU MAKE MOST at your ADVERTISEMENT and make it go further… MALAYSIAKINI STRENGTH Lingo-Bingo Wide Reach Public Supports English, Malay, A subscription based We raised about RM1.8 million Chinese, Tamil website with more than from the public for our “Buy 200,000 subscribers a brick” building sponsorship campaign Awards Press Freedom Award, 2000 | International Press Freedom Award, 2000 50 Movers and Shakers of the New Economy, 2000 | Media Pioneer Award, 2001 50 Most Influential Communicators, 2001 | 50 Stars of Asia, 2001 Kancil Award for Year 2010, 2011, 2012 | Putra Brand Award for Year 2010, 2014 Online Journalist, 2011 | Human Rights Award , 2012 | National Sovereignty Medal, 2013 World Bloggers and Social Media Awards, 2014 MALAYSIAKINI’S SOCIAL MEDIA 1,682,492 267,823 Facebook likes Twitter followers English 632,549 | Malay 650,794 | Chinese 399,149 (Source: Twitter, May 2014) (Source: Facebook, May 2014) MALAYSIAKINI’S ARE MORE THAN JUST NEWS A complete regional and world An internet TV service with business news portal. Daily viewers’ active participation insightful, in-depth and that revolutionizes the delivery investigative business news. of independent, accurate and timely news. AUDIENCE FIGURES MAY 2014 HOMEPAGE INSIDE PAGE 7,012,327 5,468,636 EN EN 840,073 655,983 5,743,167 5,907,790 BM BM 599,307 748,302 3,192,759 2,821,552 CN CN 251,754 306,974 124,385 122,017 TA TA 13,931 11,712 Page Views Unique Visitors EN = English BM = Malay CN = Chinese TA = Tamil (Source: Google Analytics, May 2014) ONE OF THE LEADING ONLINE NEWS PORTAL IN MALAYSIA Total Unique Visitors Total Page Viewed 18 million The Star.com.my 971,000 20 Malaysiakini.com 897,000 20 million million The Malaysian Insider 789,000 9 million highest monthly total page views Utusan.com.my 681,000 9 million Sin Chew Daily 311,000 8 million (Source: Comscore, April 2014) HIGH ENGAGEMENT OF READERS Average Visits Total Minutes Per Visitors 32 minutes HIGHER Malaysiakini.com 8.4 TIME SPENT The Star.com.my 6.2 18 minutes in Malaysiakini 15 minutes The Malaysian Insider 5.3 site than other media Utusan.com.my 4.7 11 minutes Sin Chew Daily 4.5 6 minutes (Source: Comscore, April 2014) HIGH PAGE VIEWS AND DAILY VISITORS Total Unique Average Daily Total Pages Visitors Visitors Viewed The Star.com.my 971,000 143,000 18 million Malaysiakini.com 897,000 162,000 20 million The Malaysian Insider 789,000 93,000 9 million Utusan.com.my 681,000 78,000 9 million Sin Chew Daily 311,000 33,000 8 million MALAYSIAKINI MALAYSIAKINI TOTAL PAGEVIEWS IS DAILY VISITORS IS higher than The Star Online11% more than The Star Online 13% (Source: Comscore, April 2014) CREDIBILITY - TOP NEWS REFERENCE SITE (Source: Comscore, March 2014) DEMOGRAPHIC 23% more male 69% of readers 15% more PMEBs than other news portals in age group of 35 & above than other news portals PMEBs - 61% Student, Retired, Housewife - 14% Blue Collars, Others - 12% Male - 71% Female - 29% 7% 24% 25% 44% Administratives, Sales, Customer Services - 13% 78% of readers 3 primary 84% readers 66% are at least college educated languages are decision makers with middle income Secondary/Less - 22% Main decision maker - 40% Below RM3,000 - 23% College - 17% Malay - 38% Joint decision maker - 44% RM3,000 to RM6,000 - 26% Undergraduates - 29% Chinese - 20% Someone else - 16% RM6,000 to RM9,000 - 13% Postgraduates - 32% Indian - 3% RM9,000 & above - 27% English - 37% Undisclosed or no income - 11% Other - 2% (Source: Effective Measure, May 2014) READER BEHAVIOUR Health Conscious - 93.57% Free Spender - 74.06% Early Adopter - 80.49% Connector - 68.51% Mavens - 33.70% Salesperson - 66.74% Fashion Conscious - 59.87% (Source: Effective Measure, May 2014) OUR CLIENT AirAsia | 12Fly Nestle CIMB Bank Pemandu Acer | Sage Software Unisel Dijaya Property Digi Marina Bay Sands Toyota Homepage Ad Position Inside Page Ad Position Rate Card Ad Unit Banner Size Max Rotation ENG BM CN ENG BM CN Daily Rate Home Page Inside Page Leaderboard 1 728 x 90px 25% SOV RM3,000 RM2,000 RM1,500 RM2,000 RM1,500 RM1,200 Rich media/ Expandable Leaderboard 1 728 x 90px 25% SOV RM4,000 RM3,000 RM2,000 RM2,500 RM2,000 RM1,500 728 x 315px Medium Rectangle 1 300 x 250px 50% SOV RM2,000 RM1,500 RM1,000 RM1,500 RM1,000 RM800 Rich media/ Expandable Medium Rectangle 1 300 x 250px 50% SOV RM3,000 RM2,000 RM1,500 RM2,000 RM1,500 RM1,200 500 x 300px Leaderboard 2 728 x 90px 50% SOV RM2,000 RM1,200 RM1,000 RM1,000 RM800 RM600 Rich media/ Expandable Leaderboard 2 728 x 90px 50% SOV RM2,500 RM2,000 RM1,500 - - - 728 x 315px Medium Rectangle 2 & 3 300 x 250px 50% SOV RM1,000 RM600 RM500 - - - Rich media/ Expandable Medium Rectangle 2 & 3 300 x 250px 50% SOV RM1,500 RM1,000 RM700 - - - 500 x 300px Leaderboard 3 728 x 90px 50% SOV RM800 RM500 RM400 - - - Rich media/ Expandable Leaderboard 3 728 x 90px 50% SOV RM1,000 RM800 RM600 - - - 728 x 315px Wide Skyscraper 160 x 600px 25% SOV RM800 RM600 RM500 RM600 RM400 RM300 Full Banner 468 x 60px 100% SOV - - - RM800 RM600 RM400 Skinning Ads 100 x 600px 100% SOV RM6,500 RM4,500 RM4,000 - - - Site Takeover (Frequency Cap 1 view/UV/day) Customized 100% SOV RM12,000 RM8,000 RM6,000 - - - (Whole screen) st Billboard (auto expand only for 1 view) 1000 x 30px 100% SOV RM10,000 RM7,000 RM5,000 - - - 1000x 300px Middle Billboard 480 x 300px 50% SOV RM6,000 RM4,500 RM3,500 - - - Slider/ Bottom crawler 1000 x 90px 100% SOV RM12,000 RM9,000 RM6,000 - - - Weekly Rate Home Page Inside Page Advertorial 230 x 80px 100% SOV RM8,000 RM5,000 RM4,000 - - - Monthly Rate Home Page Inside Page Tab Placement Customized 100% SOV RM8,000 RM6,000 RM5,000 RM8,000 RM6,000 RM5,000 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! [email protected] 03 - 2284 3367 ext: 104/106/109 fax: 03 - 2788 4722 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 CHIA TING TING : [email protected] I 019-665 2392 LEE YEE SUN: [email protected] I 012-611 3593 SARIMAH SAMAD-IMRAN: [email protected] I 019-390 8319 JOEY LEONG: [email protected] I 012-256 8866 SUBRAMANIAM SELVARAJOO: [email protected] I 012-220 2025 JOANNA DAVID: [email protected] I 012-353 9251 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! CHIA TING TING Head of Digital Advertising Digital Advertising Department [email protected] 03 - 2284 3367 ext: 106 l fax: 03 - 2788 4722 l mobile: 019-665 2392 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! LEE YEE SUN Senior Account Manager Digital Advertising Department [email protected] 03 - 2284 3367 ext: 109 l fax: 03 - 2788 4722 l mobile: 012-611 3593 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! SARIMAH SAMAD-IMRAN Senior Account Manager Digital Advertising Department [email protected] 03 - 2284 3367 ext: 104 l fax: 03 - 2788 4722 l mobile: 019-390 8319 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! JOEY LEONG Senior Account Manager Digital Advertising Department [email protected] 03 - 2284 3367 ext: 104 l fax: 03 - 2788 4722 l mobile: 012-256 8866 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! SUBRAMANIAM SELVARAJOO Account Manager Digital Advertising Department [email protected] 03 - 2284 3367 ext: 106 l fax: 03 - 2788 4722 l mobile: 012-220 2025 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5 EFFECTIVE ADVERTISING GOOD BUSINESS Join us in the digital advertising revolution! JOANNA DAVID Account Manager Digital Advertising Department [email protected] 03 - 2284 3367 ext: 102 l fax: 03 - 2788 4722 l mobile: 012-353 9251 48, Jalan Kemuja, Bangsar Utama, 59000 Kuala Lumpur E: 101 40’ 44.0 N: 3 7’ 44.5.
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