Q1 2021: Store Intelligence Data Digest — Explore the Quarter’S Top Apps, Games, Publishers, and More © 2021 Sensor Tower Inc

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Worldwide app downloads totaled 36.6 billion in Q1 2021 was a dynamic quarter for finance apps, 1Q21, an 8.7% year-over-year increase. App Store with increased demand for stock trading apps downloads fell 8.6% to 8.4B (due to an outsized total caused by the WallStreetBets subreddit and soaring in 1Q20 during the initial spread of COVID-19), while cryptocurrency prices. As a result, stock trading Google Play downloads increased 15.3% to 28.2B. and cryptocurrency apps saw installs skyrocket.

Crash Bandicoot: On the Run from King showed Secure messaging apps continued to gain the power of popular console and PC properties popularity in Q1 2021. Apps such as Telegram and on mobile, releasing worldwide on March 25. The Signal experienced rapid growth last quarter and game was a massive success in its first week, gained market share versus the top established becoming the most downloaded title in Q1 2021. messaging apps.

2 © 2021 Sensor Tower Inc. - All Rights Reserved About This Data: Methodology Could your business benefit from Sensor Tower’s Mobile Insights team compiled the download estimates access to Store Intelligence insights provided in this report using the Sensor Tower Store Intelligence platform. and the highly accurate data used to ● Figures cited in this report reflect App Store and Google Play build this report? See the fastest download estimates for January 1, 2016 through March 31, 2021. growing apps and publishers by ● Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards downloads or revenue. the total. ● Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not REQUEST DEMO counted towards the total. ● Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores.

Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads

40B +8.7% 40B 40B 35B 35B 35B +15.3% 30B 30B 30B 25B 25B 25B 20B 20B 20B 36.6B 33.7B 15B 15B 15B 28.2B -8.6% 24.4B 10B 10B 10B

5B 5B 9.2B 8.4B 5B 0 0 0 Q1 2020 Q1 2021 Q1 2020 Q1 2021 Q1 2020 Q1 2021 36.7 Billion 8.4 Billion 28.2 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads

App Store Google Play TikTok was once again the top mobile app TikTok . by worldwide downloads, ranking as the Facebook . Instagram . top app for the third consecutive quarter. Telegram . The only time TikTok did not rank No. 1 in a WhatsApp . quarter since the start of 2020 was when Messenger . Zoom edged it out in Q2 2020 at the Zoom . beginning of the COVID-19 pandemic. Snapchat . MX TakaTak . Some short video apps were able to take Moj . advantage of TikTok’s ban in India. MX CapCut . Google Meet . TakaTak, Moj, and Josh were some examples Josh . among the top 20 apps. Signal . WhatsApp Business . Note Regarding Download Estimates YouTube . Our estimates include worldwide downloads for iPhone, Pinterest . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Microsof Teams . unique installs only. Android estimates do not include third- Spotify . party stores. Figures represent aggregate installs of all app Netflix . versions, ex: Facebook and Facebook Lite. 0 20M 40M 60M 80M 100M 120M 140M 160M 180M

iPhone iPad The top five apps held their positions from TikTok . the previous quarter. Zoom’s installs YouTube . Zoom . decreased for the third consecutive quarter, Instagram . but it still managed to rank No. 3 in Q1 2021. WhatsApp . Facebook . Telegram and CapCut were the only new Messenger . entrants into the top 10. Telegram saw Telegram . downloads spike 60 percent quarter-over- Gmail . quarter to an all-time high, while CapCut, a CapCut . video editing app from TikTok’s publisher WeChat . Google Maps . ByteDance, had its second best quarter so far. Google Chrome . Taobao . Microsof Teams . Note Regarding Download Estimates Netflix . Our estimates include worldwide daily download totals for Google . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Spotify . per user). Figures represent aggregate installs of all app Twitter . versions, ex: Facebook and Facebook Lite. Pinterest .

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Short video apps continued to perform Facebook . well on Google Play, and in India in Telegram . TikTok . particular. MX TakaTak, Moj, Josh, and Instagram . SnackyTakatak combined for more than WhatsApp . 250M installs in Q1 2021 with nearly all of Snapchat . them coming from India. TikTok still ranked MX TakaTak . No. 3 despite not being available in India. Messenger . Moj . Secure messaging apps also had a great Zoom . quarter. Telegram moved up seven spots to Josh . Signal . rank No. 2 and Signal’s installs grew from 2 Google Meet . million in Q4 2020 to more than 50 million. WhatsApp Business . Likee . Note Regarding Download Estimates CapCut . Our estimates include worldwide daily download totals for Pinterest . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps PicsArt . are excluded. Android download estimates do not include SnackyTakatak . third-party stores. Figures represent aggregate installs of all Truecaller . app versions, ex: Facebook and Facebook Lite. 0 20M 40M 60M 80M 100M 120M 140M

App Store Google Play Zoom’s reign as the top app in the U.S. TikTok . ended in Q1 2021 after three consecutive Zoom . YouTube . quarters at No. 1. TikTok ranked as the top Facebook . app for the first time since a year prior. Messenger . Instagram . Robinhood entered the top 20 after it HBO Max . received increased attention during the Cash App . market volatility caused by so-called Netflix . “meme stocks”. It also benefited from the Disney+ . cryptocurrency boom during the quarter. Amazon . Robinhood . Telegram . WhatsApp . DoorDash . Note Regarding Download Estimates Hulu . Our estimates include worldwide downloads for iPhone, Discord . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Snapchat . unique installs only. Android estimates do not include third- Reddit . party stores. Figures represent aggregate installs of all app Gmail . versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

iPhone iPad TikTok was also the top app by App Store TikTok . downloads in the U.S. The top five apps YouTube . Zoom . were the same as the overall rankings, with Facebook . the only difference in order being YouTube Messenger . and Zoom switching places for the App Store. Gmail . Instagram . The subscription video on demand (SVOD) Netflix . space remained competitive in the U.S. Amazon . Netflix led the pack at No. 8, with HBO Max Google . (No. 11), Disney+ (No. 12), and Hulu (No. 14) HBO Max . Disney+ . close behind. Cash App . Hulu . Google Maps . Note Regarding Download Estimates Google Chrome . Our estimates include worldwide daily download totals for Robinhood . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download DoorDash . per user). Figures represent aggregate installs of all app Discord . versions, ex: Facebook and Facebook Lite. WhatsApp .

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Zoom managed to hold onto the No. 1 spot Zoom . on Google Play for the fourth consecutive TikTok . Google Pay . quarter. Meanwhile, Discovery+ was a Messenger . notable new entrant to the top 10 following Facebook . its launch in early January, 2021. HBO Max . Cash App . Finance apps had a great quarter on Telegram . Google Play, with payment apps Google Discovery+ . Pay and Cash App leading the way. Stock Disney+ . trading and cryptocurrency apps like Tubi . WhatsApp . Robinhood and Coinbase also performed Robinhood . very well. PayPal . Instagram . Note Regarding Download Estimates DoorDash . Our estimates include worldwide daily download totals for Snapchat . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Likee . are excluded. Android download estimates do not include Coinbase . third-party stores. Figures represent aggregate installs of all Signal . app versions, ex: Facebook and Facebook Lite. 0 1M 2M 3M 4M 5M 6M

App Store Google Play Telegram ranked No. 2 by downloads in TikTok . Europe in Q1 2021, receiving 40 percent Telegram . Zoom . Q/Q growth to 27.3 million installs. Signal WhatsApp . was also quite popular in Europe, surpassing Instagram . 14 million downloads in the quarter. Microsof Teams . Facebook . Zoom and Microsoft Teams were still Messenger . among the top apps in Europe a year into Signal . the pandemic. Video conferencing apps have Pinterest . continued to find success as many physical SHEIN . AliExpress . offices have remained closed or at limited Spotify . capacity. Vinted . Netflix . Note Regarding Download Estimates Snapchat . Our estimates include worldwide downloads for iPhone, YouTube . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Discord . unique installs only. Android estimates do not include third- Google Meet . party stores. Figures represent aggregate installs of all app Reface . versions, ex: Facebook and Facebook Lite. 0 5M 10M 15M 20M 25M 30M 35M

iPhone iPad WhatsApp was the top app on the App WhatsApp . Store across Europe, followed by TikTok TikTok . Zoom . and Zoom. Telegram, the No. 4 app, also Telegram . surpassed 10 million installs in the quarter. Instagram . Microsof Teams . Nine of the top 10 apps in Q4 2020 returned YouTube . to the top 10 this quarter. Google Maps Facebook . replaced Messenger as the lone return Google Maps . entrant to the top 10 in Q1 2021. Gmail . Netflix . Messenger . SHEIN . Clubhouse . Vinted . Note Regarding Download Estimates Pinterest . Our estimates include worldwide daily download totals for Spotify . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Signal . per user). Figures represent aggregate installs of all app Google Chrome . versions, ex: Facebook and Facebook Lite. Google .

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Secure messaging apps were especially TikTok . popular on Google Play. Telegram ranked Telegram . Zoom . No. 2 with nearly 17 million Google Play Facebook . downloads in Europe, and Signal joined it WhatsApp . among the top 10 at No. 8. Messenger . Instagram . A few shopping apps ranked among the top Signal . 20 in Q1 2020, including AliExpress, SHEIN, Microsof Teams . and Wish. SHEIN’s Google Play installs in the Pinterest . region reached a new high at 7 million for the Likee . AliExpress . quarter. QR & Barcode Scanner . Reface . SHEIN . Note Regarding Download Estimates QR & Barcode Reader . Our estimates include worldwide daily download totals for Wish . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Discord . are excluded. Android download estimates do not include Snapchat . third-party stores. Figures represent aggregate installs of all Spotify . app versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

App Store Google Play Many of the top apps in Asia were most MX TakaTak . popular on Google Play and in India. Instagram . Facebook . ByteDance’s TikTok was the only app among TikTok . the top 20 to have more App Store downloads Moj . than Google Play, and its app CapCut had the Snapchat . next highest share from the App Store. Josh . Telegram . Success in India propelled some short WhatsApp . video apps towards the top of the rankings Messenger . in Asia. MX TakaTak outpaced powerhouse CapCut . Zoom . apps like Instagram, Facebook, and TikTok. SnackyTakatak . WhatsApp Business . Truecaller . Note Regarding Download Estimates Signal . Our estimates include worldwide downloads for iPhone, VPN Master . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Flipkart . unique installs only. Android estimates do not include third- PhonePe . party stores. Figures represent aggregate installs of all app Sharechat . versions, ex: Facebook and Facebook Lite. 0 10M 20M 30M 40M 50M 60M 70M 80M 90M

iPhone iPad On the App Store, China was by far the TikTok . largest market in Asia and many of the top WeChat . Taobao . apps were from Chinese publishers. TikTok, CapCut . known as Douyin in China, had nearly 37 iQIYI . million downloads, well ahead of the No. 2 YouTube . app WeChat at 22.7 million. Alipay . QQ . Poizon, a sneaker trading app, saw global Poizon . installs climb from 8.8 million in Q4 2020 to PinDuoDuo . 12.2 million in Q1 2021 and ranked among Facebook . Instagram . the top 10 App Store apps in Asia. Nearly all Little Red Book . of its downloads were from China. Tencent Video . Zoom . Note Regarding Download Estimates Traﬀic Management 12123 . Our estimates include worldwide daily download totals for Messenger . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Kwai . per user). Figures represent aggregate installs of all app Baidu . versions, ex: Facebook and Facebook Lite. Kwai .

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India banned a number of apps from MX TakaTak . Chinese publishers in 2020, including Moj . Instagram . TikTok and UC Browser. Short video Facebook . alternatives to TikTok immediately began to Snapchat . emerge and have had lasting success. MX Josh . TakaTak and Moj were the top two apps in Telegram . Asia on Google Play, and Josh also ranked WhatsApp . among the top 10. Messenger . TikTok . TikTok still managed to rank at No. 10. Its SnackyTakatak . WhatsApp Business . top Google Play markets in Asia were VPN Master . Indonesia, the Philippines, and Thailand. Truecaller . Zoom . Note Regarding Download Estimates Signal . Our estimates include worldwide daily download totals for Flipkart . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Sharechat . are excluded. Android download estimates do not include CapCut . third-party stores. Figures represent aggregate installs of all PhonePe . app versions, ex: Facebook and Facebook Lite. 0 10M 20M 30M 40M 50M 60M 70M 80M 90M

App Store Google Play Join Clash 3D from Supersonic Studios was Join Clash 3D . the top mobile game by worldwide Among Us . downloads in Q1 2021. After two DOP 2 . Phone Case DIY . consecutive quarters in the top spot, Among Garena Free Fire . Us fell to No. 2 last quarter. High Heels . Subway Surfers . Supersonic Studios was one of three Water Sort Puzzle . hypercasual games publishers to have Project Makeover . multiple apps in the top 20, along with Giant Rush . Crazy Labs and Azur Interactive. Its second Candy Crush Saga . best performing game was Stacky Dash at No. Homescapes . Stacky Dash . 13. Roblox . Sushi Roll 3D . Note Regarding Download Estimates PUBG Mobile . Our estimates include worldwide downloads for iPhone, Hit Master 3D . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report My Talking Tom Friends . unique installs only. Android estimates do not include third- Stack Ball . party stores. Figures represent aggregate installs of all app Roof Rails . versions, ex: Facebook and Facebook Lite. 0 10M 20M 30M 40M 50M 60M 70M 80M 90M

iPhone iPad Project Makeover from Magic Tavern was Project Makeover . the top game on the App Store, moving up Among Us . High Heels . four spots from Q4 2020. This was the Call of Duty: Mobile . second quarter in a row it was the top Puzzle PUBG Mobile . & Decorate game on the App Store ahead of Crash Bandicoot: On the Run . Playrix’s hit games like Homescapes. Homescapes . Roblox . Crash Bandicoot: On the Run from King Subway Surfers . was a top 10 game despite not launching Blob Runner 3D . until the final days of the quarter. It Water Sort Puzzle . Arena of Valor . surpassed 12 million downloads after being Shortcut Run . launched in late March. Giant Rush . Roof Rails . Note Regarding Download Estimates Parking Jam 3D . Our estimates include worldwide daily download totals for Join Clash 3D . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Stacky Dash . per user). Figures represent aggregate installs of all app Gardenscapes . versions, ex: Facebook and Facebook Lite. Nail Salon 3D .

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Three of the top five apps in Q4 2020 Join Clash 3D . returned in Q1 2021, including Join Clash DOP 2 . Phone Case DIY . 3D, Garena Free Fire, and Among Us. Two Garena Free Fire . new hypercasual games, DOP 2 and Phone Among Us . Case DIY joined the top five. Candy Crush Saga . Water Sort Puzzle . More than half of the top games were in Subway Surfers . the Hypercasual genre. The Arcade and Hit Master 3D . Puzzle genres were each represented by two Stacky Dash . of the top 20 games. My Talking Tom Friends . Giant Rush . Sushi Roll 3D . Stack Ball . Ludo King . Note Regarding Download Estimates High Heels . Our estimates include worldwide daily download totals for Homescapes . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Girl Genius . are excluded. Android download estimates do not include WormsZone.io . third-party stores. Figures represent aggregate installs of all Roblox . app versions, ex: Facebook and Facebook Lite. 0 10M 20M 30M 40M 50M 60M 70M 80M

App Store Google Play Crash Bandicoot: On the Run had a huge Project Makeover . launch in the U.S. in late March. The U.S. High Heels . Among Us . accounted for 26 percent of its worldwide Roblox . installs, good enough for it to rank No. 5 in Crash Bandicoot: On the Run . the U.S. for the quarter. Blob Runner 3D . Giant Rush . Roblox’s popularity surged in the U.S. at Sushi Roll 3D . the start of the pandemic. It ranked among Oh God . the top five apps by U.S. downloads for the Call of Duty: Mobile . fourth consecutive quarter in Q1 2021. Stacky Dash . Phone Case DIY . Water Sort Puzzle . Roof Rails . Subway Surfers . Note Regarding Download Estimates Jelly Dye . Our estimates include worldwide downloads for iPhone, Deep Clean Inc. 3D . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Magic Tiles 3 . unique installs only. Android estimates do not include third- DOP 2 . party stores. Figures represent aggregate installs of all app ABC Runner . versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M

iPhone iPad Project Makeover was the top game on the Project Makeover . App Store worldwide, in the U.S., and in High Heels . Among Us . Europe. It was an immediate success Roblox . following its launch in November 2020. Crash Bandicoot: On the Run . Blob Runner 3D . Zynga had two of the top 10 games on the Call of Duty: Mobile . App Store, with High Heels at No. 2 and Jelly Dye . Blob Runner 3D at No. 6. Zynga expanded ABC Runner . into the hypercasual games space with its 911 Emergency Dispatcher . acquisition of Rollic Games in late 2020. Subway Surfers . Deep Clean Inc. 3D . Giant Rush . Sushi Roll 3D . Water Sort Puzzle . Note Regarding Download Estimates Stacky Dash . Our estimates include worldwide daily download totals for Oh God . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Homescapes . per user). Figures represent aggregate installs of all app Roof Rails . versions, ex: Facebook and Facebook Lite. Nail Salon 3D .

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Among Us from InnerSloth has held the top Among Us . spot on Google Play for the last three Project Makeover . High Heels . quarters. The game, launched in 2018, took Red Imposter . off during the pandemic with the help from Sushi Roll 3D . influencers on YouTube and Twitch. Giant Rush . Phone Case DIY . 80 percent of the top 20 games were Oh God . hypercasual titles, although the top two Crash Bandicoot: On the Run . games made up half of the exceptions. The Roblox . only other non-Hypercasual genre games Join Clash 3D . Hit Master 3D . were Crash Bandicoot: On the Run (Arcade) Girl Genius . and Roblox (Simulation). Stacky Dash . DOP 2 . Note Regarding Download Estimates Blob Runner 3D . Our estimates include worldwide daily download totals for Roof Rails . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Smash Colors 3D . are excluded. Android download estimates do not include Lumbercraf . third-party stores. Figures represent aggregate installs of all Water Sort Puzzle . app versions, ex: Facebook and Facebook Lite. 0 1M 2M 3M 4M

App Store Google Play Draw One Part (DOP) 2 from the Belarus- DOP 2 . based publisher Say Games was the top Among Us . Phone Case DIY . game in Europe in Q1 2021. Say Games also Join Clash 3D . had the No. 13 title, Sushi Roll 3D. Project Makeover . Water Sort Puzzle . Supercell’s Brawl Stars continued to be Giant Rush . popular in Europe, ranking among the top Homescapes . 10 again in Q1 2021. Europe accounted for Brawl Stars . 47 percent of Brawl Stars installs to date. Stacky Dash . Roblox . Sushi Roll 3D . Oh God . Hit Master 3D . Fat Pusher . Note Regarding Download Estimates Sculpt People . Our estimates include worldwide downloads for iPhone, PUBG Mobile . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report High Heels . unique installs only. Android estimates do not include third- Gardenscapes . party stores. Figures represent aggregate installs of all app Girl Genius . versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M 14M 16M 18M

iPhone iPad Puzzle & Decorate games performed well Project Makeover . on the App Store in Europe, with Project Among Us . Crash Bandicoot: On the Run . Makeover leading the way on more than Water Sort Puzzle . 5.5 million downloads. Playrix had two Homescapes . Puzzle & Decorate genre games among the Roblox . top 20 with Homescapes and Gardenscapes. High Heels . Subway Surfers . Crash Bandicoot: On the Run had a strong Happy Printer . launch in Europe as well as the U.S. It DOP 2 . ranked as the No. 3 App Store game behind Shortcut Run . Brawl Stars . only Project Makeover and Among Us. Stacky Dash . PUBG Mobile . Blob Runner 3D . Note Regarding Download Estimates Gardenscapes . Our estimates include worldwide daily download totals for Giant Rush . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Call of Duty: Mobile . per user). Figures represent aggregate installs of all app Going Balls . versions, ex: Facebook and Facebook Lite. Phone Case DIY .

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The top 10 on Google Play was dominated DOP 2 . by hypercasual games, with only Among Phone Case DIY . Among Us . Us and Brawl Stars representing other Join Clash 3D . game genres. The hypercasual space was Giant Rush . also extremely competitive, with seven Water Sort Puzzle . different publishers accounting for the eight Oh God . hypercasual games among the top 10. Hit Master 3D . Stacky Dash . PUBG Mobile was the top Shooter genre game Brawl Stars . on Google Play. 44 percent of its Google Play Sushi Roll 3D . downloads in Europe were from Turkey, Sculpt People . followed by Russia at 26 percent. Fat Pusher . Homescapes . Girl Genius . Note Regarding Download Estimates Roblox . Our estimates include worldwide daily download totals for Red Imposter . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps PUBG Mobile . are excluded. Android download estimates do not include Lumbercraf . third-party stores. Figures represent aggregate installs of all My Talking Tom Friends . app versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M 14M 16M

App Store Google Play Join Clash 3D was the top game in Asia, Join Clash 3D . well ahead of the No. 2 title Ludo King. 37 Ludo King . Garena Free Fire . percent of Join Clash 3D’s global installs were Bubble Shooter . from India. Subway Princess Runner . Subway Surfers . Similar to the top apps charts, the top WormsZone.io . games in Asia were led by titles most Candy Crush Saga . popular on Google Play. None of the top 20 Phone Case DIY . games had more App Store downloads than PUBG Mobile . Google Play, although PUBG Mobile was Carrom Pool . DOP 2 . closest due to its popularity in China where it Temple Run . is known as Game for Peace. Water Sort Puzzle . FPS Commando . Note Regarding Download Estimates Hunter Assassin . Our estimates include worldwide downloads for iPhone, Among Us . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report High Heels . unique installs only. Android estimates do not include third- My Talking Tom Friends . party stores. Figures represent aggregate installs of all app Stacky Dash . versions, ex: Facebook and Facebook Lite. 0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M

iPhone iPad The top three games on the App Store were Arena of Valor . hugely popular titles in China. 77 percent of PUBG Mobile . Call of Duty: Mobile . their combined Asia downloads in the Homescapes . quarter were from China. All three games Project Makeover . were published by Tencent in China as well. Master of Emerald . High Heels . There was a large gap between the top NieR Re[in]carnation . three games and the rest. Call of Duty: Genshin Impact . Mobile had nearly 3.7 million downloads Among Us . more than the No. 4 game, Homescapes. Happy Landlords . Subway Surfers . Blob Runner 3D . Join Clash 3D . Parking Jam 3D . Note Regarding Download Estimates Shortcut Run . Our estimates include worldwide daily download totals for Mini World: Block Art . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Snake Battle . per user). Figures represent aggregate installs of all app Cookie Run . versions, ex: Facebook and Facebook Lite. Save Them All .

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Join Clash 3D was the top games globally Join Clash 3D . on Google Play, with Asia leading the way. Ludo King . Garena Free Fire . It was the No. 4 game on Google Play in Bubble Shooter . Europe and No. 11 in the U.S. Subway Princess Runner . WormsZone.io . Asia had fewer Hypercasual games among the Carrom Pool . top 20 on Google Play than the U.S. and Candy Crush Saga . Europe, though most games were still Casual Temple Run . games. Garena Free Fire and FPS Commando Phone Case DIY . were the only mid-core games among the top 20 DOP 2 . in Q1 2021. Subway Surfers . FPS Commando . Hunter Assassin . Water Sort Puzzle . Note Regarding Download Estimates My Talking Tom Friends . Our estimates include worldwide daily download totals for Crazy Car Stunt Driving . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Hill Climb Racing . are excluded. Android download estimates do not include Stack Ball . third-party stores. Figures represent aggregate installs of all Stacky Dash . app versions, ex: Facebook and Facebook Lite. 0 5M 10M 15M 20M 25M 30M 35M 40M 45M

App Store Google Play Google was the top publisher for the fourth Google . consecutive quarter. The gap between Facebook . Voodoo . Google and Facebook narrowed to the AppLovin . closest it’s been since Google surpassed Crazy Labs . Facebook in Q2 2020 at 107 million. ByteDance . Azur Interactive . Publishers focusing on hypercasual games Supersonic Studios . rounded out the top five, including Say Games . Voodoo, AppLovin, and Crazy Labs. Microsof . Supersonic Studios also entered the top 10 Outfit7 Limited . BabyBus . for the first time. Zynga . Tencent . Miniclip . Note Regarding Download Estimates Amazon . Our estimates include worldwide downloads for iPhone, iPad, OneSof . and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. MX Media . We report unique installs only. Android estimates do not InShot . include third-party stores. Alibaba Group .

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iPhone iPad Top publishers on the App Store were Google . mostly from the U.S. and China, with Tencent . Facebook . France-based Voodoo as the only top 10 ByteDance . company not headquartered in those Alibaba Group . countries. The U.S. had nine publishers in Microsof . the top 20 and China had five. Voodoo . Zynga . ByteDance moved up three spots from Q4 AppLovin . 2020 to rank No. 4 in Q1 2021. The rise of Amazon . video-editing app CapCut into the top 10 App Supersonic Studios . Crazy Labs . Store apps for the quarter helped boost its NetEase . downloads, along with the No. 1 app, TikTok. Zoom . Say Games . Note Regarding Download Estimates Activision Blizzard . Our estimates include worldwide daily download totals for Adobe . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one Playrix . download per User). Good Job Games . Baidu .

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Facebook passed Google to take the top Facebook . spot on Google Play for the first quarter Google . AppLovin . since Q1 2020. Both publishers surpassed Voodoo . 450 million downloads on the platform for Crazy Labs . the seventh straight quarter. Azur Interactive . Supersonic Studios . A handful of hypercasual game publishers Say Games . were among the top 10, including two BabyBus . Israel-based publishers, Crazy Labs and Outfit7 Limited . Supersonic Studios. Crazy Labs installs ByteDance . OneSof . climbed 80 million Q/Q, while Supersonic MX Media . Studios saw downloads grow by 50 million. Miniclip . Zynga . Note Regarding Download Estimates Microsof . Our estimates include worldwide daily download totals for InShot . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google Abishkking . preinstalled apps are excluded. Android download estimates Telegram . do not include third-party stores. Amazon .

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App Store Google Play Google had more than twice as many U.S. Google . downloads as any other publisher in Q1 AppLovin . Voodoo . 2021. It was its seventh straight quarter Facebook . where it surpassed 100 million installs. Zynga . Amazon . Zynga moved into the top five publishers in Microsof . the U.S. with its installs up 58 percent Crazy Labs . quarter-over-quarter. Zynga saw a boost Supersonic Studios . from its late 2020 acquisition of Rollic Games. Say Games . ByteDance . Azur Interactive . Activision Blizzard . Good Job Games . Zoom . Note Regarding Download Estimates AT&T . Our estimates include worldwide downloads for iPhone, iPad, PayPal . and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. Disney . We report unique installs only. Android estimates do not Miniclip . include third-party stores. Amanotes .

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iPhone iPad Google continued its dominance on the Google . U.S. App Store with nearly 80 million Voodoo . Facebook . downloads. Voodoo ranked No. 2 with 31 AppLovin . million installs. Zynga . Amazon . Zynga and ByteDance were the only top 10 Microsof . publishers in Q1 2021 that weren’t among Crazy Labs . the top 10 in Q4 2020. ByteDance’s ByteDance . downloads grew 35 percent Q/Q. Supersonic Studios . Good Job Games . Say Games . Activision Blizzard . AT&T . Zoom . Note Regarding Download Estimates Uber . Our estimates include worldwide daily download totals for PayPal . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one Alictus . download per User). Magic Tavern . Disney .

0 10M 20M 30M 40M 50M 60M 70M 80M

Google was also the top publisher on Google . Google Play, though it held a much smaller AppLovin . Voodoo . lead than on the App Store. Google Play Zynga . accounted for 29 percent of Google’s U.S. Facebook . downloads in Q1 2021, with the other 71 Amazon . percent coming from the App Store. Azur Interactive . Crazy Labs . AppLovin passed Voodoo to rank as the Say Games . No. 2 publisher in Q1 2021 on Google Play. Microsof . The two publishers have been neck-and-neck Supersonic Studios . OneSof . for the last five quarters. Outfit7 Limited . Miniclip . ByteDance . Note Regarding Download Estimates Activision Blizzard . Our estimates include worldwide daily download totals for Amanotes . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google Zoom . preinstalled apps are excluded. Android download estimates PayPal . do not include third-party stores. Abishkking .

0 5M 10M 15M 20M 25M 30M 35M

App Store Google Play The top four publishers remained the same Google . as Q4 2020. The only change among the top Voodoo . AppLovin . five was Crazy Labs and Microsoft flipping as Facebook . the No. 5 and No. 7 publishers. Crazy Labs . Say Games . Publishers from across the globe found Microsof . success in Europe in Q1 2021. There were 14 Azur Interactive . different publisher countries represented Supersonic Studios . among the top 20, with only the U.S. (six Zynga . publishers) and Israel (two publishers) having Outfit7 Limited . ByteDance . more than one of the top 20 publishers. Amazon . Yandex . Abishkking . Note Regarding Download Estimates OneSof . Our estimates include worldwide downloads for iPhone, iPad, Playrix . and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. Miniclip . We report unique installs only. Android estimates do not Playgendary . include third-party stores. Telegram .

0 20M 40M 60M 80M 100M 120M 140M 160M

iPhone iPad Google was the top App Store publisher in Google . Europe as well as the United States. Its Facebook . Microsof . European installs came within 1 million of its Voodoo . previous high from Q4 2020. Zynga . AppLovin . Zoom has been a top 20 publisher in Amazon . Europe since Q1 2020. It ranked at No. 11 Supersonic Studios . last quarter. ByteDance . Crazy Labs . Zoom . Say Games . Yandex . Telegram . Activision Blizzard . Note Regarding Download Estimates Playrix . Our estimates include worldwide daily download totals for Adobe . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one Good Job Games . download per User). Miniclip . Azur Interactive .

0 10M 20M 30M 40M 50M 60M 70M

There was competition for the top spot in Google . Europe on Google Play, with Google, AppLovin . Voodoo . AppLovin, and Voodoo separated by less Crazy Labs . than 5 million downloads for the quarter. Azur Interactive . AppLovin moved up from the No. 5 spot in Say Games . the previous quarter. Facebook . Supersonic Studios . Crazy Labs and Azur Interactive rounded Outfit7 Limited . out the top five. Crazy Labs saw growth of Zynga . more than 50 percent Q/Q, while Azur Microsof . OneSof . Interactive had more modest growth of 9 Abishkking . percent Q/Q. ByteDance . Yandex . Note Regarding Download Estimates BabyBus . Our estimates include worldwide daily download totals for Playrix . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google Amazon . preinstalled apps are excluded. Android download estimates Miniclip . do not include third-party stores. Playgendary .

0 10M 20M 30M 40M 50M 60M 70M 80M

App Store Google Play Facebook was the top publisher in Asia, Facebook . regaining the top spot for the first time Google . Tencent . since a year prior. Facebook has been ByteDance . consistently driven more than 300 million MX Media . downloads of its apps in Asia each quarter BabyBus . since Q4 2016. Voodoo . Azur Interactive . Tencent managed to rank at No. 3 despite Alibaba Group . being outside of the top 20 on Google Play. AppLovin . Nearly 90 percent of its installs in Q1 2021 Supersonic Studios . Outfit7 Limited . came from the App Store, with about 10 Mohalla Tech . percent coming from Google Play. Crazy Labs . Say Games . Note Regarding Download Estimates Miniclip . Our estimates include worldwide downloads for iPhone, iPad, Reliance Jio . and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. Snap . We report unique installs only. Android estimates do not Microsof . include third-party stores. InShot .

0 50M 100M 150M 200M 250M 300M 350M

iPhone iPad Tencent was the top publisher on the App Tencent . Store in Q1 2021 with 162 million Alibaba Group . ByteDance . downloads. Alibaba and ByteDance ranked Google . No. 2 and No. 3, respectively, with 80 to 90 Facebook . million downloads apiece. NetEase . Baidu . More than half of the top 20 iOS publishers NAVER . were based in China, including all of the Microsof . top three. China accounted for 56 percent of Voodoo . App Store downloads in Asia in Q1 2021, iQIYI . AppLovin . followed by Japan at 13.5 percent and Kuaishou . Vietnam at 5.5 percent. Pinduoduo . Zynga . Note Regarding Download Estimates Shanghai Shizhuang . Our estimates include worldwide daily download totals for Xingin . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one Sankuai Technology . download per User). Zoom . Amazon .

0 20M 40M 60M 80M 100M 120M 140M 160M 180M

Facebook and Google were the top two Facebook . publishers on Google Play in Asia. Google Google . MX Media . had passed Facebook for two quarters in BabyBus . 2020, but that was the only time it had more Azur Interactive . downloads than Facebook since at least Voodoo . Q1 2014. Mohalla Tech . Supersonic Studios . Four India-based publishers were among Outfit7 Limited . the top 20 publishers on Google Play. AppLovin . India’s ban on certain apps from Chinese Crazy Labs . Miniclip . companies provided an opportunity for Say Games . domestic publishers to gain market share. Reliance Jio . ByteDance . Note Regarding Download Estimates Snap . Our estimates include worldwide daily download totals for Ver Se Innovation . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google InShot . preinstalled apps are excluded. Android download estimates Telegram . do not include third-party stores. OneSof .

0 50M 100M 150M 200M 250M 300M

Q1 2020 Q1 2021 3.0B Games downloads fell 22.4 percent Y/Y, though they were still up 9 percent Q/Q. Much of the Y/Y decline can be explained by 2.5B games seeing especially high download -22.4% totals in China at the start of the pandemic.

2.0B Among the top five categories, only Utilities and Social Networking saw positive Y/Y growth. Finance also had 24 1.5B 2.97B percent Y/Y growth to rank just outside the top five in Q1 2021 as interest in stock 2.31B training and cryptocurrency surged. 1.0B

Note Regarding Download Estimates -4.8% +5.9% -7.3% Our estimates include worldwide daily download totals for +4.2% iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple 500M apps are excluded. We report unique installs only (one 658M 627M 583M 628M 582M download per User). 550M 480M 500M

0 Games Photo & Video Utilities Entertainment Social Networking

+13.4% Q1 2020 Q1 2021 12B While many top App Store categories saw downloads decline Y/Y, Google Play categories performed well in the quarter. 10B Some of this difference is explained by the download boost seen during COVID-19 hitting top markets at different times. Google Play 8B did not see most of its growth until Q2 2020.

The top five categories were the same as

6B 11.81B Q4 2020 except for Finance replacing Video

10.42B Players. Finance had the highest Y/Y growth among the top categories. 4B

Note Regarding Download Estimates Our estimates include worldwide daily download totals for +36.0% Google Play for Jan. 1 through Mar. 31, 2021. We report 2B +25.2% +22.7% unique installs only (one download per User). Google +38.7% 2.13B preinstalled apps are excluded. Android download estimates 1.56B 1.53B 1.22B 1.15B 1.41B do not include third-party stores. Figures represent aggregate 759M 1.05B 0 installs of all app versions, ex: Facebook and Facebook Lite. Game Tools Entertainment Social Finance

App Store Google Play Egypt was the only country to enter the India . top 10 in Q1 2021, making the top 10 for the first time since Q2 2020. The rest of the U.S. . order among the top countries was unchanged from Q4 2020. Brazil .

Indonesia . The Philippines had the highest Y/Y growth in Q1 2020 at 32 percent, followed by India

Russia . at 31 percent and Indonesia at 24 percent. The U.S., Russia, and Vietnam were the only Mexico . markets that saw downloads fall Y/Y.

Turkey .

Note Regarding Download Estimates Philippines . Our estimates include worldwide daily download totals for iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple Vietnam . apps are excluded. We report unique installs only (one download per User). Egypt . As Google Play is not available in China, we have 0 1B 2B 3B 4B 5B 6B 7B excluded the country from this chart.

Q1 2020 Q1 2021 3.0B Downloads surged at the start of the pandemic in 2020 as consumers turned to mobile devices to adapt to their changing 2.5B lifestyles. Installs fell year-over-year as a result across top markets. -3.3% 2.0B -28.1% China experienced the biggest boost in Q1 2020 due to COVID-19 affecting the country earlier on in the year, and it saw the largest 1.5B Y/Y drop as a result. The U.S. also saw 2.61B downloads decline Y/Y, though they were still 2.10B 1.0B 2.03B up 17 percent compared to Q1 2019. 1.88B

Note Regarding Download Estimates -0.2% 500M Our estimates include worldwide daily download totals for -0.7% -3.5% iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple 449M 448M apps are excluded. We report unique installs only (one 344M 341M 285M 275M download per User). 0

U.S. China Japan U.K. Russia

Q1 2020 Q1 2021 7B +32.0% The download spike from COVID-19 started on Google Play in Q1 2020 before accelerating Q2. Downloads have remained 6B high since, and the three largest markets saw double-digit growth Y/Y in Q1 2021. 5B The U.S. and Russia both saw downloads

4B fall slightly Y/Y. Growth in each market has stalled in recent quarters, though both 6.72B managed to have positive growth compared 3B +10.9% to 2019. 5.09B

2B +25.2% -0.8% -0.9% Note Regarding Download Estimates 2.59B 2.33B Our estimates include worldwide daily download totals for 1B 1.80B Google Play for Jan. 1 through Mar. 31, 2021. We report 1.44B 1.46B 1.44B 1.27B 1.26B unique installs only (one download per User). Google preinstalled apps are excluded. Android download estimates 0 do not include third-party stores. Figures represent aggregate

installs of all app versions, ex: Facebook and Facebook Lite. India Brazil Indonesia U.S. Russia

Could your business benefit from 1. Investing and Crypto Apps Take Off access to Store Intelligence insights Increased attention for stock trading apps plus skyrocketing and the highly accurate data used to cryptocurrency prices created record demand for finance apps. build this report? See the fastest growing apps and publishers by 2. Launch of Crash Bandicoot: On the Run downloads or revenue. King’s latest game launch saw huge success in its first few weeks and compared favorably to other King releases.

REQUEST DEMO 3. Consumers Turn to Secure Messaging Apps Demand for secure messaging apps spiked in Q1 2021 and apps like Telegram and Signal saw rapid growth as a result.

Finance app downloads across North America and Europe soared to record highs in Q1 Could your business benefit from 2020. Apps offering commission-free stock trading drew attention after trading activity access to Store Intelligence insights caused by the WallStreetBets subreddit. Meanwhile, cryptocurrency prices skyrocketed and the highly accurate data used to during the quarter, increasing demand for apps with Bitcoin and other cryptocurrencies. build this report? See the fastest ● Finance app installs grew 34 percent Y/Y in the U.S. and Europe in Q1 2021, about 10 growing apps and publishers by percentage points higher than the growth a year prior. U.S. installs surpassed 172 downloads or revenue. million in the quarter, up from a previous high of 135 million. ● Seven of the top 10 U.S. Finance apps by Q/Q download growth were stock trading or cryptocurrency apps. Eight of the top 10 in Europe were stock trading or crypto apps. ● Downloads for the top five stock trading / crypto apps in Europe surpassed those REQUEST DEMO from mobile banking and payment apps each month in Q1 2021.

U.S. Europe 200M 250M With substantial interest in stock trading and the rising prices of Bitcoin in Q1,

+34% Finance category apps built on a +34% pandemic-driven download boost. 200M U.S. and European Finance category installs 150M grew 34 percent Y/Y to reach new highs. +23% +24% 150M +13% U.S. finance app installs usually peak in +10% the first quarter with the influx of demand 100M for tax apps. Installs were boosted further this year by demand for apps such as 100M Robinhood and Coinbase.

50M Note Regarding Download Estimates 50M Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1, 2018 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. 0 0

Q1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021 Q1 2018Q2 2018Q3 2018Q4 2018Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021

Investing / Cryptocurrency Other Seven of the top 10 U.S. finance apps by Q/ Robinhood Robinhood 5.2M +221% Q/Q Q download growth were investing or Robinhood cryptocurrency apps. The only other apps Turbo Tax Turbo Tax 3.8M +829% Q/Q Intuit among the top five were tax related apps,

IRS2Go which see installs surge in the first quarter IRS2Go 3.8M +729% Q/Q Internal Revenue Service each year with the coming tax season. Coinbase Coinbase 3.5M +290% Q/Q Coinbase Cryptocurrency apps performed Webull Webull 2.4M +323% Q/Q Webull particularly well, with Crypto.com and Pi

Crypto.com Network seeing Q/Q growth of more than Crypto.com 2.1M +574% Q/Q Crypto.com 500 percent. Other investing / crypto apps Fidelity Investments Fidelity Investments 1.3M +248% Q/Q saw at least 200 percent Q/Q growth. Fidelity Investments

Pi Network Pi Network 1.2M +592% Q/Q SocialChain Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, Google Pay Google Pay 1.2M +26% Q/Q iPad, and Google Play for Oct. 1, 2020 through Mar. 31, Google 2021. Apple apps and Google pre-installed apps are TD Ameritrade TD Ameritrade 1.1M +254% Q/Q excluded. We report unique installs only. Android TD Ameritrade estimates do not include third-party stores. 0 1M 2M 3M 4M 5M 6M

Payment Mobile Banking Investing / Cryptocurrency 14M Downloads for the top investing / crypto apps surged 3.3x in January 2021 versusDecember 2020 to nearly reach the 12M level of payment apps. Installs decreased in February and March but were still well above 10M Payment the late-2020 totals.

It’s also worth noting that the investment 8M and cryptocurrency market on mobile remains competitive. Many apps outside of 6M the top five included here saw significant growth in Q1 2021.

4M Mobile Banking Note Regarding Download Estimates Investing / Crypto Our estimates include worldwide downloads for iPhone,

2M iPad, and Google Play for Jan. 1, 2020 through Mar. 31, 2021. Cohort includes the top five apps in each subcategory by U.S. downloads in the study period.

Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21

Investing / Cryptocurrency Other In Europe, eight of the top 10 finance apps Binance Binance 5.8M +765% Q/Q by Q/Q growth were investment and Binance cryptocurrency apps. The top five apps all Pi Network Pi Network 4.5M +436% Q/Q SocialChain focused on cryptocurrency and had at least

Crypto.com 250 percent Q/Q growth in Q1 2021. Cypto.com 2.0M +309% Q/Q Crypto.com

Coinbase Coinbase 1.7M +258% Q/Q Revolut, a popular neobank in Europe, was Coinbase one of the two non-asset management Paribu Paribu 1.7M +433% Q/Q Paribu apps among the top 10. However, Revolut

BtcTurk does have crypto and stock trading, perhaps BtcTurk 1.5M +282% Q/Q BtcTurk explaining the boost it saw this quarter. Investing.com Investing.com 926K +74% Q/Q Investing.com

Papara Papara 861K +91% Q/Q Papara Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, eToro eToro 826K +137% Q/Q iPad, and Google Play for Oct. 1, 2020 through Mar. 31, eToro 2021. Apple apps and Google pre-installed apps are Revolut Revolut 671K +60% Q/Q excluded. We report unique installs only. Android Revolut estimates do not include third-party stores. 0 1M 2M 3M 4M 5M 6M

Payment Mobile Banking Investing / Cryptocurrency 8M Investing and cryptocurrency app installs surged past those from top payment and

7M mobile banking apps in Europe. Unlike the U.S., downloads for investing and crypto Investing / Crypto apps grew even higher in February. 6M

Demand remained high through the end of 5M the quarter. The top five apps combined for Payment more than 6.2 million downloads in Europe in 4M Mobile Banking March 2021, up from around 2 million downloads in December 2020. 3M

2M Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1, 2020 through Mar. 31, 2021. 1M Cohort includes the top five apps in each subcategory by Europe downloads in the study period.

Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21

Could your business benefit from Activision Blizzard-owned mobile games company King made a rare move away from the Puzzle genre when it launched Arcade genre game Crash Bandicoot: On the Run in late access to Store Intelligence insights March 2021—and it was an immediate success. It’s off to one of the best starts for any King and the highly accurate data used to game launched in the past five years and will be a key title to watch in Q2 2021 and beyond. build this report? See the fastest ● Crash Bandicoot: On the Run was the top new game by U.S. downloads in Q1 2021. It growing apps and publishers by managed this despite not being launched until March 25. downloads or revenue. ● The new hit game from King propelled Activision Blizzard to its second highest download total in a quarter since 2017, and its best quarter since it launched Call of Duty: Mobile in Q4 2019. ● Crash Bandicoot: On the Run had more than 23 million installs in its first week, REQUEST DEMO making it King’s most successful launch by downloads since 2016.

Arcade Hypercasual Simulation Crash Bandicoot: On the Run was the top Crash Bandicoot: OTR Crash Bandicoot 6.9M new game launched in Q1 2021 in the U.S. Activision Blizzard with nearly seven million installs. It is all Jelly Dye Jelly Dye 3.7M Good Job Games the more impressive considering that it

Deep Clean Inc. 3D launched in late March, while most of the Deep Clean Inc. 3D 3.6M Alictus other top games launched early in Q1. Girl Genius Girl Genius! 3.5M AppLovin Crash Bandicoot: On the Run was also one Pencil Rush 3D Pencil Rush 3D 1.9M Gismart of the rare non-hypercasual games to

Real Drive 3D achieve such a high install total. Out of the Real Drive 3D 1.6M Coda Platform top 10 new games in Q1 2021, eight were Pixel Assassin Impostor vs Crafsman 1.5M hypercasual games. OneSoft

Dodge Master Dodge Master! 1.3M Zynga Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, Fail Run Fail Run 1.2M iPad, and Google Play for Jan. 1, 2021 through Mar. 31, Voodoo 2021. New games are defined as games that did not Z Escape Z Escape 1.2M have any U.S. installs prior to 2021. Homa Games

0 1M 2M 3M 4M 5M 6M 7M

Downloads Revenue Even with its launch late in the quarter, Crash Crash Bandicoot: 6.9M Subway Surfers $1.7M Bandicoot: On the Run was among the top On the Run 10 Platformer/Runner games in the U.S. in Cookie Run: Subway Surfers 4.0M $1.5M Ovenbreak Q1 2021 by both revenue and downloads. It was the top game by U.S. downloads and Geometry Dash 1.9M Fun Run 3 $860K ranked No. 9 by revenue.

Tomb of the Mask 1.4M Super Mario Run $670K Subway Surfers has been the consistent Super Mario Run 1.2M Geometry Dash $420K leader of the Platformer/Runner game genre and represents how high the ceiling Temple Run 1.2M Sonic Forces $410K is for these games, with at least 3.6 million

Sonic Dash 1.2M Rodeo Stampede $400K U.S. installs each quarter since at least 2014.

Temple Run 2 1.1M Tomb of the Mask $350K Note Regarding Download and Revenue Estimates Our estimates include worldwide downloads and revenue Talking Tom Crash Bandicoot: 1.0M $330K $330K Hero Dash On the Run for iPhone, iPad, and Google Play for Jan. 1, 2021 through Mar. 31, 2021. Revenue figures are gross revenue (including Minion Rush 851K850K Tag with Ryan $280K$280K the cut taken by Apple or Google).

0 1M 2M 3M 4M 5M 6M 7M $0 $500K $1.0M $1.5M $2.0M

225M With the help of Crash Bandicoot: On the Crash Bandicoot: On The Run Call of Duty: Mobile Run, Activision Blizzard’s downloads 200M Other surpassed 115 million for just the third time since 2017. It was the publisher’s best 175M quarter by downloads since it launched Call of Duty: Mobile in late 2019. 150M Activision Blizzard’s installs had fallen 172M 125M each quarter since the launch of Call of

24M Duty: Mobile. However, Crash Bandicoot: On 100M 30M 36M the Run helped propel downloads back

24M 26M above the Q1 2020 total in Q1 2021. 75M 0M 31M 7M 115M Note Regarding Download Estimates 50M 98M 89M 87M 90M 88M Our estimates include worldwide downloads for iPhone, 83M 82M 82M 83M 76M 68M 66M 67M iPad, and Google Play for Jan. 1, 2017 through Mar. 31, 59M 53M 25M 44M 2021. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android estimates do not include third-party stores. 0

Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 62 Quarterly Worldwide Downloads 62 © 2021 Sensor Tower Inc. - All Rights Reserved King’s Recent Launches Compared

$1.5M Crash Bandicoot: On the Run’s first week compares favorably to many of King’s best Candy Crush Jelly Saga launches since 2016. Its 23.6 million downloads was more than double the total of Candy Crush Jelly Saga, which was No. 2 with 11.5 million first week downloads. $1.0M Crash Bandicoot: On the Run was also No. 2 by first week consumer spend at

Crash Bandicoot: nearly $700K. This compares well to the first Bubble Witch On The Run 3 Saga Candy Crush week revenue for many of King’s top Puzzle Friends Saga Knighthood Farm Heroes genre games.

First Week Consumer Spending First $500K Super Saga

Note Regarding Download and Revenue Estimates Our estimates include worldwide downloads and revenue for iPhone, iPad, and Google Play for Jan. 1, 2016 through Mar. 31, 2021. Revenue figures are gross revenue (including Diamond Diaries Saga the cut taken by Apple or Google).

$0 0 5M 10M 15M 20M 25M First Week Downloads

Could your business benefit from Demand for secure and private messaging apps surged in Q1 2021 and shook up the mobile messaging space. Telegram was the top messaging app by worldwide downloads for the first access to Store Intelligence insights time, and Signal had a huge quarter with more than 60 million installs. and the highly accurate data used to

● Telegram passed long-standing top messaging apps like WhatsApp, Messenger, and build this report? See the fastest Snapchat in by worldwide downloads in Q1 2021. Signal ranked No. 5 in the quarter. growing apps and publishers by ● Secure messaging apps performed particularly well in Europe. Telegram was the top downloads or revenue. No. 2 app overall in Europe behind only TikTok, while Signal was the No. 2 app in Germany and No. 3 in France. ● Entering Q2 2021, the messaging app space has become very competitive. Among the top five apps, none has gained more than 30 percent of the market share in the U.S., REQUEST DEMO Europe, or Asia.

Telegram passed WhatsApp, Messenger, 2019 2020 Q1 2021 and Snapchat to take the top spot in Q1 2021. Its downloads grew 48 percent quarter- over-quarter to nearly 135 million. WhatsApp WhatsApp - Telegram +3 1 Facebook 1 Facebook 1 Telegram

Signal surged to take the No. 5 spot with more than 60 million downloads in the 2 Messenger 2 Messenger - 2 WhatsApp -1 Facebook Facebook Facebook quarter. That was more than double WeChat’s total.

Snapchat Snapchat - Messenger -1 3 Snap 3 Snap 3 Facebook

4 Telegram 4 Telegram - 4 Snapchat -1 Telegram Telegram Snap Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1, 2019 through Mar. 31, Viber Messenger 2021. Apple apps and Google pre-installed apps are 5 5 WeChat NEW 5 Signal NEW Rakuten Tencent Signal excluded. We report unique installs only. Android estimates do not include third-party stores.

Telegram WhatsApp Messenger Snapchat Signal WeChat Viber Messenger 300M Prior to 2020, WhatsApp and Messenger had dominated the messaging app market, with Snapchat as the clear No. 3. That had 250M changed by 2021, with the top four hovering between 100 and 135 million installs.

200M While Telegram downloads spiked in Q1 2021, it had seen steady strong growth even in earlier quarters. Signal emerged Telegram 150M after having never reached 4 million WhatsApp downloads in a previous quarter. Messenger 100M Snapchat Note Regarding Download Estimates Signal Our estimates include worldwide downloads for iPhone, 50M iPad, and Google Play for Jan. 1, 2017 through Mar. 31,

WeChat 2021. Apple apps and Google pre-installed apps are excluded. We report unique installs only. Android Viber Messenger estimates do not include third-party stores. 0

Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021

India Indonesia Brazil U.S. Russia Other While India was the top market for each messaging app, the apps’ popularity Telegram varied substantially by market. Snapchat saw more than 50 percent of its installs come India Indonesia Brazil U.S. Mexico Other from India, while Messenger’s top five markets combined for only 42 percent of its WhatsApp total downloads.

India U.S. Brazil Vietnam Indonesia Other Some European countries ranked among Messenger the top five for Telegram or Signal. Russia was the No. 5 market for Telegram in Q1, India U.S. Pakistan Mexico Egypt Other while Germany and France ranked for Signal.

Snapchat Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, India U.S. Brazil Germany France Other iPad, and Google Play for Jan. 1, 2017 through Mar. 31, 2021. Apple apps and Google pre-installed apps are Signal excluded. We report unique installs only. Android estimates do not include third-party stores.

0% 25% 50% 75% 100%

Among the top five apps worldwide, no U.S. Europe Asia messaging app was able to surpass 30 percent market share in any region. This Messenger Telegram Snapchat indicates how competitive the space is even 1 29% 1 29% 1 26% Facebook Telegram Snap within regions.

A different app held the No. 1 spot in the 2 Telegram 20% 2 WhatsApp 26% 2 Telegram 23% Telegram Facebook Telegram U.S., Europe, and Asia. Telegram and WhatsApp had at least 20 percent of the market in all three regions, while Snapchat 3 WhatsApp 20% 3 Messenger 17% 3 WhatsApp 21% Facebook Facebook Facebook was especially popular in Asia (largely driven by India).

4 Snapchat 18% 4 Signal 16% 4 Messenger 19% Snap Signal Facebook Note Regarding Download Estimates Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jan. 1, 2017 through Mar. 31, 2021. Apple apps and Google pre-installed apps are 5 Signal 13% 5 Snapchat 12% 5 Signal 11% Signal Snap Signal excluded. We report unique installs only. Android estimates do not include third-party stores. Market share is calculated among Messenger, Signal, Snapchat, Telegram, and WhatsApp only.

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