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Q1 2021: Store Intelligence Data Digest — Explore the Quarter’S Top Apps, Games, Publishers, and More © 2021 Sensor Tower Inc

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Q1 2021: Store Intelligence Data Digest — Explore the Quarter’s Top Apps, Games, Publishers, and More © 2021 Sensor Tower Inc. - All Rights Reserved Executive Summary: Highlights Worldwide app downloads totaled 36.6 billion in Q1 2021 was a dynamic quarter for finance apps, 1Q21, an 8.7% year-over-year increase. App Store with increased demand for stock trading apps downloads fell 8.6% to 8.4B (due to an outsized total caused by the WallStreetBets subreddit and soaring in 1Q20 during the initial spread of COVID-19), while cryptocurrency prices. As a result, stock trading Google Play downloads increased 15.3% to 28.2B. and cryptocurrency apps saw installs skyrocket. Crash Bandicoot: On the Run from King showed Secure messaging apps continued to gain the power of popular console and PC properties popularity in Q1 2021. Apps such as Telegram and on mobile, releasing worldwide on March 25. The Signal experienced rapid growth last quarter and game was a massive success in its first week, gained market share versus the top established becoming the most downloaded title in Q1 2021. messaging apps. 2 © 2021 Sensor Tower Inc. - All Rights Reserved About This Data: Methodology Could your business benefit from Sensor Tower’s Mobile Insights team compiled the download estimates access to Store Intelligence insights provided in this report using the Sensor Tower Store Intelligence platform. and the highly accurate data used to ● Figures cited in this report reflect App Store and Google Play build this report? See the fastest download estimates for January 1, 2016 through March 31, 2021. growing apps and publishers by ● Download estimates presented are on a per-user basis, meaning that only one download per Apple or Google account is counted towards downloads or revenue. the total. ● Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not REQUEST DEMO counted towards the total. ● Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third-party Android stores. Store Intelligence 3 © 2021 Sensor Tower Inc. - All Rights Reserved Market Overview: Q1 2021 Worldwide Download Growth Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 40B +8.7% 40B 40B 35B 35B 35B +15.3% 30B 30B 30B 25B 25B 25B 20B 20B 20B 36.6B 33.7B 15B 15B 15B 28.2B -8.6% 24.4B 10B 10B 10B 5B 5B 9.2B 8.4B 5B 0 0 0 Q1 2020 Q1 2021 Q1 2020 Q1 2021 Q1 2020 Q1 2021 36.7 Billion 8.4 Billion 28.2 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads 4 Top Apps — Top Apps by Downloads in Q1 2021 © 2021 Sensor Tower Inc. - All Rights Reserved Overall - Worldwide App Store Google Play TikTok was once again the top mobile app TikTok . by worldwide downloads, ranking as the Facebook . Instagram . top app for the third consecutive quarter. Telegram . The only time TikTok did not rank No. 1 in a WhatsApp . quarter since the start of 2020 was when Messenger . Zoom edged it out in Q2 2020 at the Zoom . beginning of the COVID-19 pandemic. Snapchat . MX TakaTak . Some short video apps were able to take Moj . advantage of TikTok’s ban in India. MX CapCut . Google Meet . TakaTak, Moj, and Josh were some examples Josh . among the top 20 apps. Signal . WhatsApp Business . Note Regarding Download Estimates YouTube . Our estimates include worldwide downloads for iPhone, Pinterest . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Microsof Teams . unique installs only. Android estimates do not include third- Spotify . party stores. Figures represent aggregate installs of all app Netflix . versions, ex: Facebook and Facebook Lite. 0 20M 40M 60M 80M 100M 120M 140M 160M 180M Q1 Apps by Worldwide Downloads 6 © 2021 Sensor Tower Inc. - All Rights Reserved App Store - Worldwide iPhone iPad The top five apps held their positions from TikTok . the previous quarter. Zoom’s installs YouTube . Zoom . decreased for the third consecutive quarter, Instagram . but it still managed to rank No. 3 in Q1 2021. WhatsApp . Facebook . Telegram and CapCut were the only new Messenger . entrants into the top 10. Telegram saw Telegram . downloads spike 60 percent quarter-over- Gmail . quarter to an all-time high, while CapCut, a CapCut . video editing app from TikTok’s publisher WeChat . Google Maps . ByteDance, had its second best quarter so far. Google Chrome . Taobao . Microsof Teams . Note Regarding Download Estimates Netflix . Our estimates include worldwide daily download totals for Google . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download Spotify . per user). Figures represent aggregate installs of all app Twitter . versions, ex: Facebook and Facebook Lite. Pinterest . 0 10M 20M 30M 40M 50M 60M 70M 80M Q1 Apps by Worldwide Downloads 7 © 2021 Sensor Tower Inc. - All Rights Reserved Google Play - Worldwide Short video apps continued to perform Facebook . well on Google Play, and in India in Telegram . TikTok . particular. MX TakaTak, Moj, Josh, and Instagram . SnackyTakatak combined for more than WhatsApp . 250M installs in Q1 2021 with nearly all of Snapchat . them coming from India. TikTok still ranked MX TakaTak . No. 3 despite not being available in India. Messenger . Moj . Secure messaging apps also had a great Zoom . quarter. Telegram moved up seven spots to Josh . Signal . rank No. 2 and Signal’s installs grew from 2 Google Meet . million in Q4 2020 to more than 50 million. WhatsApp Business . Likee . Note Regarding Download Estimates CapCut . Our estimates include worldwide daily download totals for Pinterest . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps PicsArt . are excluded. Android download estimates do not include SnackyTakatak . third-party stores. Figures represent aggregate installs of all Truecaller . app versions, ex: Facebook and Facebook Lite. 0 20M 40M 60M 80M 100M 120M 140M Q1 Apps by Worldwide Downloads 8 © 2021 Sensor Tower Inc. - All Rights Reserved Overall - United States App Store Google Play Zoom’s reign as the top app in the U.S. TikTok . ended in Q1 2021 after three consecutive Zoom . YouTube . quarters at No. 1. TikTok ranked as the top Facebook . app for the first time since a year prior. Messenger . Instagram . Robinhood entered the top 20 after it HBO Max . received increased attention during the Cash App . market volatility caused by so-called Netflix . “meme stocks”. It also benefited from the Disney+ . cryptocurrency boom during the quarter. Amazon . Robinhood . Telegram . WhatsApp . DoorDash . Note Regarding Download Estimates Hulu . Our estimates include worldwide downloads for iPhone, Discord . iPad, and Google Play for Jan. 1 through Mar. 31, 2021. Apple apps and Google pre-installed apps are excluded. We report Snapchat . unique installs only. Android estimates do not include third- Reddit . party stores. Figures represent aggregate installs of all app Gmail . versions, ex: Facebook and Facebook Lite. 0 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M Q1 Apps by U.S. Downloads 9 © 2021 Sensor Tower Inc. - All Rights Reserved App Store - United States iPhone iPad TikTok was also the top app by App Store TikTok . downloads in the U.S. The top five apps YouTube . Zoom . were the same as the overall rankings, with Facebook . the only difference in order being YouTube Messenger . and Zoom switching places for the App Store. Gmail . Instagram . The subscription video on demand (SVOD) Netflix . space remained competitive in the U.S. Amazon . Netflix led the pack at No. 8, with HBO Max Google . (No. 11), Disney+ (No. 12), and Hulu (No. 14) HBO Max . Disney+ . close behind. Cash App . Hulu . Google Maps . Note Regarding Download Estimates Google Chrome . Our estimates include worldwide daily download totals for Robinhood . iPhone and iPad for Jan. 1 through Mar. 31, 2021. Apple apps are excluded. We report unique installs only (one download DoorDash . per user). Figures represent aggregate installs of all app Discord . versions, ex: Facebook and Facebook Lite. WhatsApp . 0 2M 4M 6M 8M 10M 12M 14M Q1 Apps by U.S. Downloads 10 © 2021 Sensor Tower Inc. - All Rights Reserved Google Play - United States Zoom managed to hold onto the No. 1 spot Zoom . on Google Play for the fourth consecutive TikTok . Google Pay . quarter. Meanwhile, Discovery+ was a Messenger . notable new entrant to the top 10 following Facebook . its launch in early January, 2021. HBO Max . Cash App . Finance apps had a great quarter on Telegram . Google Play, with payment apps Google Discovery+ . Pay and Cash App leading the way. Stock Disney+ . trading and cryptocurrency apps like Tubi . WhatsApp . Robinhood and Coinbase also performed Robinhood . very well. PayPal . Instagram . Note Regarding Download Estimates DoorDash . Our estimates include worldwide daily download totals for Snapchat . Google Play for Jan. 1 through Mar. 31, 2021. We report unique installs only (one download per User). Google preinstalled apps Likee . are excluded. Android download estimates do not include Coinbase . third-party stores. Figures represent aggregate installs of all Signal . app versions, ex: Facebook and Facebook Lite. 0 1M 2M 3M 4M 5M 6M Q1 Apps by U.S. Downloads 11 © 2021 Sensor Tower Inc. - All Rights Reserved Overall - Europe App Store Google Play Telegram ranked No. 2 by downloads in TikTok . Europe in Q1 2021, receiving 40 percent Telegram . Zoom . Q/Q growth to 27.3 million installs. Signal WhatsApp . was also quite popular in Europe, surpassing Instagram . 14 million downloads in the quarter. Microsof Teams .
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