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REGIONS POLISH CITIES OF THE FUTURE Polish Cities of the Future 2019/20 REIGNS SUPREME FOR THE THIRD CONSECUTIVE TIME AS fDi’S POLISH CITY OF THE FUTURE FOR 2019/20. KRAKÓW AND WROCŁAW ALSO HELD ON TO THEIR RESPECTIVE SECOND AND THIRD POSITIONS. CATHY MULLAN ANALYSES THE RESULTS

oland welcomed more than 1300 foreign investment pro- Pjects between 2014 and 2018, with a surge in FDI between 2015 and 2017 according to greenfield invest- ment monitor fDi Markets. Investment in the eastern European country peaked in 2017 with 343 FDI projects – a 72% increase compared with 2015. Job creation and capital investment also peaked in 2017 with almost 88,500 jobs created and $14.73bn announced. Warsaw remains the country’s largest draw for investors, attracting more than any other Polish city between 2014 and 2018. The capital welcomed 262 FDI projects, followed by Kraków (95) and Wrocław (91). Warsaw has seen an upswing in the number of investments in sales, marketing and support and business Top performer: Warsaw has retianed its number one position services operations, with 22 such investments in 2014 almost dou - services market” and the “multi-lin- Lifestyle and Business Friendliness bling to 43 in 2018. gual business services workforce categories. The composition of this Warsaw is renowned for”. southern Polish city’s FDI has Warsaw wins again More than 110 international loca- changed over the years, moving Contributing to its success in the tions can be reached directly from towards more knowledge-intensive ranking, Warsaw performed strongly the city’s Warsaw Chopin Airport, operations. in the Economic Potential, Human less than 10 kilometres from the city In the five-year period between Capital and Lifestyle, Connectivity centre. UK-based financial services 2009 and 2013, software and IT ser- and Business Friendliness categories. company Standard Chartered cred- vices was the largest FDI sector in The capital has the highest number ited the city’s good transport links, as Kraków, representing just over 20% of higher education institutions of well as the city’s talented workforce, of the city’s investments, followed by all Polish cities and boasts the high- as the reason behind its decision to real estate (13.89%) and transporta- est number of students studying a open its global business services hub tion (11.11%). Almost one-quarter of foreign language. This makes the there in June 2018. all investment in the city was in city ideal for shared services opera- sales, marketing and support opera- tions, as UK law firm Dentons con- Kraków thinks clever tions, followed by design, develop- firmed when its Warsaw business Kraków retains its second place in ment and testing (16.67%) and con- services centre opened in 2016. The this year’s ranking, thanks to run- struction (13.89%). company attributed its investment ners-up positions in the Economic Between January 2014 and decision to the city’s “mature shared Potential, Human Capital and December 2018, Kraków’s top sector

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TOP 10 CITIES – OVERALL TOP 10 CITIES – HUMAN CAPITAL RANK CITY REGION “Poznań can be AND LIFESTYLE 1 Warsaw Masovia proud of big urban RANK CITY REGION 2 Kraków Lesser 1 Warsaw Masovia 3 Wrocław Lower Silesian projects, efficient 2 Kraków 4 Poznań city transport, 3 Wrocław Lower 5 Gdańsk recreational areas and 4 Poznań Greater Poland 6 Łódź Łódź 5 Gdańsk Pomerania 7 Silesian a wide cultural offering” 6 Lublin 8 Błonie Masovia Jacek Jaskowiak, mayor, Poznan 7 Białystok Podlaskie 9 Pruszków Masovia 8 Łódź Łódź 10 Gdynia Pomerania TOP 10 CITIES – ECONOMIC 9 -Pomerania POTENTIAL 10 Rzeszów Subcarpathia RANK CITY REGION TOP 5 LARGE CITIES – HUMAN TOP 5 LARGE CITIES – OVERALL 1 Warsaw Masovia 2 Kraków Lesser Poland CAPITAL AND LIFESTYLE RANK CITY REGION RANK CITY REGION 3 Poznań Greater Poland 1 Warsaw Masovia 1 Warsaw Masovia 4 Wrocław Lower Silesia 2 Kraków Lesser Poland 2 Kraków Lesser Poland 5 Gdańsk Pomerania 3 Wrocław Lower Silesia 3 Wrocław Lower Silesian 6 Łódź Łódź 4 Poznań Greater Poland 4 Poznań Greater Poland 7 Błonie Masovia 5 Gdańsk Pomerania 5 Gdańsk Pomerania 8 Grodzisk Masovia TOP 5 MID-SIZED CITIES – Mazowiecki TOP 5 MID-SIZED CITIES – HUMAN OVERALL 9 Katowice Silesian CAPITAL AND LIFESTYLE RANK CITY REGION 10 Gdynia Pomerania RANK CITY REGION 1 Gdynia Pomerania 1 Rzeszów Subcarpathia 2 Chorzów Silesia TOP 5 LARGE CITIES – ECONOMIC 2 Tarnów Lesser Poland 3 Tychy Silesia POTENTIAL 3 Gdynia Pomeranian RANK CITY REGION 4 Rzeszów Subcarpathia 4 Chorzów Silesian 1 Warsaw Masovia 5 Bielsko-Biała Silesia 5 Toruń Kuyavia-Pomerania 2 Kraków Lesser Poland TOP 5 SMALL CITIES – OVERALL 3 Poznań Greater Poland TOP 5 SMALL CITIES – HUMAN RANK CITY REGION 4 Wrocław Lower Silesia CAPITAL AND LIFESTYLE 1 Błonie Masovian 5 Gdańsk Pomerania RANK CITY REGION 2 Pruszków Masovian 1 Pruszków Masovia 3 Grodzisk Masovia TOP 5 MID-SIZED CITIES – 2 Września Greater Poland Mazowiecki ECONOMIC POTENTIAL 3 Subcarpathia RANK CITY REGION 4 Września Greater Poland 4 Błonie Masovia 1 Gdynia Pomerania 5 Stryków Łódź 5 Grodzisk Masovia 2 Tychy Silesia Mazowiecki 3 Legnica Lower Silesia “I am delighted that 4 Opole 5 Silesia “The fDi ranking Gdynia’s efforts have confirms our been again noticed TOP 5 SMALL CITIES – ECONOMIC POTENTIAL investment potential and appreciated by RANK CITY REGION and distinguishes us foreign experts” 1 Błonie Masovia 2 Grodzisk Masovia from the largest Katarzyna Gruszecka-Spychała, Mazowiecki business centres deputy mayor, Gdynia 3 Września Greater Poland in Poland” 4 Stryków Łódź 5 Niepołomice Lesser Poland Marcin Krupa, mayor, Katowice

for FDI remained software and IT ser- Almost one-quarter of all investment Kraków for its “IT talent and great vices, increasing its share from projects in the city between January technical universities”. Of all cities 20.83% in 2009 to 2013 to almost 30% 2014 and December 2018 were in analysed for the ranking, Kraków in the later period. Design, develop- design, development and testing. boasts the highest number of gradu- ment and testing projects rose from Netherlands-based software ates on a per capita basis (almost 150 ranking second among Kraków’s development company Symphony per 10,000 people), helping its second business activities between 2009 and Solutions established a presence in place ranking in the Human Capital 2013 to topping the list by 2018. the city in November 2017, choosing and Lifestyle category. ■

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TOP 10 CITIES – COST EFFECTIVENESS “I believe that none of RANK CITY REGION the companies which 1 Radomsko Łódź 2 Piotrków Trybunalski Łódź invested in are 3 Nowa Sól Lubusz regretting their choice” 4 Stargard Szczecinski West Pomerania 5 Stryków Łódź Zbigniew Burzyński, 6 Zory Silesia mayor, Kutno 7 Niepolomice Lesser Poland 8 Tarnów Lesser Poland TOP 10 CITIES – CONNECTIVITY 9 Kutno Łódź RANK CITY REGION 10 Września Greater Poland 1 Warsaw Masovia 2 Pruszków Masovia TOP 5 LARGE CITIES – COST 3 Błonie Masovia EFFECTIVENESS 4 Silesia RANK CITY REGION 5 Chorzów Silesia 1 Bialystok Podlaskie 6 Niepolomice Lesser Poland 2 Lublin Lublin 7 Kraków Lesser Poland 3 Łódź Łódź 8 Katowice Silesian 4 Szczecin West Pomeranian 9 Grodzisk Masovia 5 Kraków Lesser Poland Mazowiecki 10 Wrocław Lower Silesia TOP 5 MID-SIZED CITIES – COST EFFECTIVENESS RANK CITY REGION TOP 5 LARGE CITIES – 1 Tarnów Lesser Poland CONNECTIVITY RANK CITY REGION 2 Chorzów Silesia 1 Warsaw Masovia 3 Gorzow Lubusz 2 Kraków Lesser Poland Wielkopolski 3 Katowice Silesia 4 Sosnowiec Silesia 4 Wrocław Lower Silesia 5 Częstochowa Silesia 5 Gdańsk Pomerania TOP 5 SMALL CITIES – COST EFFECTIVENESS TOP 5 MID-SIZED CITIES – RANK CITY REGION CONNECTIVITY RANK CITY REGION 1 Radomsko Łódź 1 Sosnowiec Silesia 2 Piotrkow Łódź 2 Chorzów Silesia Trybunalski 3 Tychy Silesia 3 Nowa Sól Lubusz 4 Tarnów Lesser Poland 4 Stargard Szczecinski West Pomerania 5 Częstochowa Silesia 5 Stryków Łódź TOP 5 SMALL CITIES – CONNECTIVITY “Lublin provides superb RANK CITY REGION living conditions and 1 Pruszków Masovia natural business 2 Błonie Masovia 3 Niepolomice Lesser Poland potential resulting 4 Grodzisk Masovia from cost-effectiveness” Mazowiecki 5 Mysłowice Silesia Krzysztof Żuk, mayor, Lublin

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Adding up : Bialystok came top among large cities for Cost Effectiveness

SPOTLIGHTSPOTLIGHT ON GRODZISK ON ADVERTISEMENT FEATURE Copy for first sentence first paragraph.. “QUOTE”the constructionquotes must of includesocial quote infrastructure.” marks Subsequent copy. A whole host of advantages are Next sentence copy. encouraging businesses to set up shop in Grodzisk, including ready access to a skilled SUBHEAD workforce, support from local authorities, Subsequent copy. good infrastructure, pleasant environment Next sentence copy. and high quality of life. Further pluses are • bullet point Grodzisk’s location and transport links as it sits between major motorways and is on the route adjust height of pic to accomo- date body copy Total 690 words. of two railway lines. It has good airport links as well, with plans for a mega airport that will act as a hub for by 2027. Recent major investments in Grodzisk include H&M’s 2017 construction of a 4 hectare central distribution warehouse. “The location decision was made after Grodzisk affirmed its People in the Polish city of Grodzisk say it commitment to support the investment,” says is on the up and is capitalising on its Mr Benedykciński. “One example of this is THREELOCATION, location to become a hotspot for adjusting the public transportation system to international investment. meet the needs of shift-based work schedules.” According to Grzegorz Benedykciński, the Another win for the city was Al Fakher’s decision DECKLOCATION, city’s Mayor, 20 years ago Grodzisk and the to construct its largest global factory here. surrounding area were neglected and seemed HEADINGLOCATION unable to move forward. “We attempted to encourage a few companies to settle here. Sponsored by They were big enough to provide significant StandfirstThe city of copy Grodzisk is employment and pay taxes to boost the city’s leveraging geographical income. Since then, the city has gone one step further and created a special unit to support advantages to become both new investors and existing companies. an investment hotspot Over the years, more and more companies have come to Grodzisk, and this has driven a steady increase in employment, budgets and October/November 2007 67 REGIONS POLISH CITIES OF THE FUTURE

TOP 10 CITIES – BUSINESS TOP 5 MID-SIZED CITIES – FRIENDLINESS BUSINESS FRIENDLINESS METHODOLOGY RANK CITY REGION RANK CITY REGION 1 Warsaw Masovia 1 Rzeszów Subcarpathia To create a shortlist for fDi’s Polish 2 Kraków Lesser Poland 2 Gdynia Pomerania Cities of the Future 2019/20, the fDi 3 Wrocław Lower Silesia 3 Zielona Góra Lubusz Intelligence division of the Financial 4 Poznań Greater Poland 4 Bielsko-Biała Silesia Times collected data using the spe- Łódź Łódź Gliwice Silesia 5 5 cialist online tools fDi Markets and 6 Gdańsk Pomerania fDi Benchmark. The list of 50 loca- 7 Pruszków Masovia TOP 5 SMALL CITIES – BUSINESS tions was drawn up to include the 8 Katowice Silesia FRIENDLINESS top 50 locations in Poland in terms of RANK CITY REGION 9 Szczecin West Pomerania inward FDI projects on fDi Markets. 1 Pruszków Masovia 10 Rzeszów Subcarpathia Data was then collected for these 50 Stryków Łódź 2 locations under five categories: TOP 5 LARGE CITIES – BUSINESS 3 Błonie Masovia Economic Potential, Business FRIENDLINESS 4 Grodzisk Masovia Friendliness, Human Capital and RANK CITY REGION Mazowiecki Lifestyle, Cost Effectiveness and 1 Warsaw Masovia 5 Września Greater Poland Connectivity. Locations scored up to 2 Kraków Lesser Poland a maximum of 10 points for each 3 Wrocław Lower Silesia datapoint, which were weighted by 4 Poznań Greater Poland “We are delighted to be importance to the FDI decision mak- 5 Łódź Łódź ranked so highly in yet ing process in order to compile both the subcategory rankings as well as another edition of fDi’s the overall ‘Polish Cities of the Future Polish Cities of the 2019/20’ ranking. Future ranking. We In addition, surveys were col- lected under a sixth category, FDI appreciate the Strategy. This category is the only international qualitative category, and does not feed into the overall result. For this exposure this brings” category there were 13 submissions. Grzegorz Benedykciński, Locations submitted details about mayor, Grodzisk Mazowiecki their strategy for promoting FDI, which was then scored by fDi’s judg- ing panel. In previous rankings, FDI Strategy had been included in the overall ranking. However, in order to separate totally qualitative and quan- titative data, we chose to list FDI Strategy as a standalone ranking. Cities in the study were catego- rised according to population. In total, 11 cities were classed in the ‘Large’ category. This included loca- tions with a population greater than 250,000. In addition, 18 cities were classed as ‘Mid-Sized’, with a popula- tion between 100,000 and 250,000. ‘Small’ locations (21 locations) had a population below 100,000.

“Our most important goal is that the advancement of Wrocław will have a positive impact on the quality of life of the residents” Jacek Sutryk, mayor, Wrocław

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JUDGING CRITERIA • Percentage of foreign students studying at BUSINESS FRIENDLINESS ECONOMIC POTENTIAL Polish universities • Percentage of population with tertiary education • Economic Potential • Population density (2012) • Green belts • Population • Permanent marketplaces • Crimes in process with judicial system • Average annual population growth rate (%) • Retail sales of goods (zloty per capita) (per 10,000 people) • Total registered unemployed (per 10,000 people) • Total number of companies in the knowledge-based • Number of IB schools (per 100,000 people) • GDP per capita (zloty – current prices) sector • Total number of companies in the knowledge-based • GDP (m zloty) COST EFFECTIVENESS • Inward FDI per 100,000 (2011-2015) sector (per 100,000 people) • Price of petrol (zloty per litre) • Number of jobs created by all inward FDI (2011- • Outward FDI per 100,000 (2011-2015) • Cold water (zloty per cubic metre) 2015 including estimates, excluding retail) • Balance of migration (per 1000 people) • Education price index • Number of expansion/colocation projects (2011- • Entities unregistered from the region register (per • The price purchase/sale of agricultural land in 2015) 10,000 people) private turnover (zloty per hectare) • Total number of patents per 100,000 people (2003- • Entities entered in working age (per 1000 people) • Average monthly gross wages and salary (zloty) 2015) • Foreign capital by poviats (per capita) • Hotel prices (zloty per night) • Percentage of the population economically active • Inward FDI (2011-2015) CONNECTIVITY • Outward FDI (2011-2015) • Percentage of enterprises with broadband access • Cable television subscribers (per capita) HUMAN CAPITAL AND LIFESTYLE • Telephone main lines (per 1000 people) • Total number of cinemas (per 10,000 people) • New buildings completed • Botanical and zoological gardens (per 100,000 • Length of bus lanes (km) people – by ) • Roads surfaced (per 100 sq km) • Tourism and recreation clubs • Number of international destinations served by • Tourist accommodation establishments equipped airports within 80km with conference facilities • Distance to primary major airport (miles) • Overnight stays of foreign tourists in tourist • Upload speed (kb/s) accommodation establishments • Download speed (kb/s) • Beds in general hospitals (per 10,000 people) • Total number of doctors and dentists (per 10,000 people) • Life expectancy • Percentage of children covered by pre-school education • Students following compulsory foreign language instruction (all school types) • Number of higher education institutions • Graduates (per 10,000 people)

SPOTLIGHTSPOTLIGHT ON KATOWICE ON ADVERTISEMENT FEATURE “QUOTE”and businessquotes must links include quoteand marks encouraging collaboration between major firms and agile start-ups. At the heart of its support plans is the consolidation of its entrepreneurship ecosystem and cooperation with IT-focussed institutions and organisations, including SoDA Software Development Association Poland. Katowice scores well in the European business rankings. It was the winner in fDi Intelligence’s Polish Cities of the Future 2019/20 for FDI strategy; was in the top five CopyLarge Polishfor first Cities sentence of the Future first paragraph..2019/20 for Subsequentconnectivity, copy.and featured in the Top 10 Polish UMK/Alex Wisniewski UMK/Alex CitiesNext of the sentence Future copy.2019/20, where it ranked well overall and in the economic potential, SUBHEADconnectivity and business friendliness cate- KATOWICE LOOKS Subsequentgories. Start-ups copy. and major international play- ers areNext enthusiastic sentence copy. about the city’s skilled •workforce, bullet point with access to more than 2.2 mil- TO A TECH FUTURE lion people in the whole metropolitan area, convenientTotal 690 words. location, good quality of life and The Polish city of Katowice is continuing business services locations (Tier 1 and Tier 2) great infrastructure, backed up by attractive to make ground in the tech world. The for IT and R&D activities. investment incentives and competitive costs city is ranked by the CBRE’s EMEA Tech Already known as the city of IT, thanks to for salaries, rent, establishing a business, Cities - Opportunities In Technology the presence of big names such as Fujitsu, energySponsored and tax. by Hotspots report in September 2018 as Accenture and IBM, Katowice is also becoming oneStandfirst of the top 10 copy in the Growth Clusters a home for start-ups. Its authorities report that Sponsored by category of cities with the biggest growth it is due to support new tech firms through the potential in the tech sector. Municipal Incubator of Entrepreneurship – a And the Association of Business Service project providing space for meetings and Leaders (ABSL) report on the Business development as well as training, workshops, Services Sector in Poland 2018 places the innovation festivals and collaboration Katowice Agglomeration among the largest opportunities. The city is also forging social REGIONS POLISH CITIES OF THE FUTURE

Katowice takes FDI Strategy prize

oland has seen an increasing level of US investment of late, Pexperiencing year-on-year increases in FDI projects between 2014 and 2017, according to green- field investment monitor fDi Markets. In 2018, 38 US-based compa- nies invested in 53 projects in Poland. To capitalise on the recent upswing, the investors assistance department of Katowice City Hall established a presence in the US’s Silicon Valley, the world-famous tech- nology and innovation hub, to act as a conduit for US investors with designs on Poland. The aim of the project is to support US companies wishing to invest in Poland, as well as Polish companies investing in the US. The city takes part in economic mis- sions with investors from around the world, and is part of the International Entrepreneurship Incubator, along with agencies from France, Switzerland, Tunisia and Madagascar. It is this sort of interna- tional thinking that has seen Katowice claim the FDI Strategy title in fDi’s Polish Cities of the Future 2019/20 ranking. The ABSL Academy was estab- lished in Katowice, in collaboration with Poland’s Association of Business Leaders and three Silesian universi- ties, to increase the number of quali- fied employees for business sector companies in the country. Plans are in place to establish an ABSL Tech Top ranking: Katowice leads the FDI Strategy ranking Academy to develop a competent workforce with technical skills. The city works closely with universities, Entrepreneurs Growth Centre and a TOP 5 FDI STRATEGY ensuring that prospective investors Business Service Point. Several new RANK CITY REGION have the qualified labour pool they developments planned include the 1 Katowice Silesia need by tailoring education pro- city’s airport and Kraków New City, a 2 Kraków Lesser Poland grammes to their needs. Investors are 250,000-square-metre shopping, 3 Wrocław Lower Silesia invited to take part in consultations office and entertainment complex. 4 Gdynia Pomerania regarding the development strategy Wrocław Agglomeration 5 Sosnowiec Silesia of the city and have the opportunity Development Agency (WADA), the to work jointly with non-governmen- agency responsible for the promotion tal organisations to strengthen co- of Wrocław, ranks third for FDI operation between the city and the Strategy. Working closely with a investor, with the intention of mak- range of agencies, including interna- ing the investor feel integral to the tional chambers of commerce, special local economic system. economic zones, real estate agencies Kraków ranks second for FDI and human resources agencies, Strategy, due to housing institutions WADA ensures that investors are dedicated to developing the local offered the optimum conditions for economy and improving the city’s their investment. The Wrocław brand for investors. The Investor and Academic Hub is an initiative to bring Innovative Economy Support Centre together business, academia and was established to attract investment local government to develop science and work internationally to promote and education in the city and the city. Kraków also boasts the strengthen the local labour market. ■

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“Kraków offers not only a high standard of living and urban infrastructure, but above all it is the most advantageous location in Europe for the shared services sector” Jacek Majchrowski, mayor, Kraków

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