Lansdowne Transportation Demand Management Report 2016

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LANSDOWNE TRANSPORTATION DEMAND MANAGEMENT REPORT 2016

March 1, 2017 Final Report

Ottawa Sports & Entertainment Group (OSEG)

TABLE OF CONTENTS

SECTION 1 – BACKGROUND ...... 1 1.1 – Introduction ...... 1 1.2 – Lansdowne Redevelopment ...... 1 1.3 – Transportation Reports ...... 1 1.4 – Transportation Demand Management (TDM) Initiatives ...... 2 1.4.1 – Day-to-Day TDM Initiatives ...... 2 1.4.2 – Special Event TDM Initiatives ...... 2 1.5 – Modal Share Targets ...... 3 1.6 – Transportation Monitoring Plan ...... 5 1.7 – Special Events Transportation Services ...... 6 1.8 – Previous TDM Experience (2015)...... 8 1.8.1 – 2015 Major Events ...... 8 1.8.2 – 2015 Minor Events ...... 9 SECTION 2 – 2016 MAJOR EVENTS TRANSPORTATION PROGRAM ...... 10 2.1 – Introduction ...... 10 2.2 – Special Events Modal Share Targets ...... 10 2.2.1 – Major Events Modal Share Targets ...... 10 2.2.2 – Minor Events Modal Share Targets ...... 11 2.3 – Park & Shuttle Facilities ...... 12 2.4 – Park & Shuttle Routing ...... 12 2.5 – TDM Marketing Campaign ...... 16 2.6 – TDM Trip Planning Tools ...... 17 SECTION 3 – 2016 SPECIAL EVENTS MODAL SHARES ...... 19 3.1 – 2016 REDBLACKS Season ...... 20 3.1.1 – 2016 Schedule ...... 20 3.1.2 – Modal Share Summary ...... 21 3.1.3 – TD Place Group Bus Drop-Off Pilot ...... 22 3.2 – 2016 Ottawa Fury FC Season ...... 23 3.3 – 2016 Ottawa 67’s Season ...... 25 3.4 – 2016 Arena at TD Place Events ...... 27

SECTION 4 – DAY-TO-DAY TDM PROGRAM ...... 29 4.1 – Bike Sharing Service (VeloGO) ...... 29 4.2 – Car Sharing Service (ZipCar) ...... 30 4.3 – Electric Vehicle Charging Stations ...... 31 SECTION 5 – SUMMARY & RECOMMENDATIONS...... 32 5.1 – Summary ...... 32 5.2 – 2017 Recommendations ...... 34

LIST OF FIGURES

Figure 1 - Lansdowne Site Plan ...... 1 Figure 2 - Modal Share Targets (Day-to-Day Transportation Demands) ...... 3 Figure 3 - Modal Share Targets (Special Events Transportation Demands) ...... 4 Figure 4 – Park & Shuttle Routes ...... 13 Figure 5 – Passenger Platform Areas ...... 14 Figure 6 – Park & Shuttle Service Map ...... 15 Figure 7 –Transit Service Map ...... 15 Figure 8 – TDM Service Brands ...... 16 Figure 9 – Integrated Trip Planning Tool (OC Transpo)...... 17 Figure 10 – Social Media TDM Communication Campaign...... 18 Figure 11 – Ottawa REDBLACKS 2016 Modal Share Averages ...... 22 Figure 12 – Ottawa Fury FC 2016 Modal Share Averages ...... 24 Figure 13 – Ottawa 67’s 2016 Modal Share Averages ...... 26 Figure 14 – 2016 Arena Events Modal Share Averages ...... 28 Figure 15 – VeloGO Service Heat Map (August 2016) ...... 29 Figure 16 – ZipCar Station at Lansdowne ...... 30 Figure 17 – EV Charging Station at Lansdowne ...... 31

LIST OF TABLES

Table 1 –Transportation Services for Various Attendance Levels ...... 6 Table 2 – 2015 Major Events Modal Share Summary ...... 8 Table 3 – 2015 Minor Events Transit Modal Share Average...... 9 Table 4 – Modal Share Targets for Sold-Out Stadium Events ...... 10 Table 5 – Modal Share Targets for Smaller Stadium / Arena Events ...... 11 Table 6 – 2016 REDBLACKS Average Modal Share Summary ...... 21 Table 7 – 2016 Ottawa Fury FC Average Modal Share Summary ...... 23 Table 8 – 2016 Ottawa 67’s Average Modal Share Summary ...... 25 Table 9 – 2016 Arena Events Modal Share Summary ...... 27 Table 10 – Recommended Modal Share Targets (Major Events) ...... 33 Table 11 – Recommended Modal Share Targets (Minor Events) ...... 33

EXECUTIVE SUMMARY

This report provides an overview of the Transportation Demand Management (TDM) program for the redeveloped Lansdowne and TD Place in Ottawa, Ontario. Specifically, it provides a summary of the various TDM programs designed to accommodate transportation demands for both day-to-day activity and special events. It also provides an assessment of the TDM experience for special events held over the course of 2016.

A number of high-profile events were held at Lansdowne and TD Place during 2016. These events included the Tim Hortons Brier, 12 Ottawa REDBLACKS home games, and a number of other events held in the Arena at TD Place.

The TDM marketing campaign was maintained throughout 2016. The campaign promoted the three TDM brands for events: Park & Shuttle, Take Transit, and Bike Park for all Major Events. The Park & Shuttle facilities utilized in 2016 included Canada Post and City Hall for the Ottawa REDBLACKS season.

TDM Service Brands

The 2016 TDM modal share target for major events (attendance levels between 15,000 and 25,000) were met for all Ottawa REDBLACKS games in 2016.

The transit and shuttle modal share target for Major Events, namely the Ottawa REDBLACKS, was effectively met with a 2016 season average of 54%. OC Transpo and STO continue to accommodate a large portion of transit and shuttle mode for Major Events.

2016 TDM Modal Share for Major Events (REDBLACKS)

2016 REDBLACKS Major Events Travel Mode Modal Share Averages Modal Targets

Transit & Shuttle 54% 55%

On-Site Parking 3% 6%

Cycling 1 – 2 % 3%

Walking 8 – 9 % 10%

On-Street Parking 24% 26%

Other Modes * 9% N/A

Total 100% 100%

* Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, ridesharing. and group buses.

Minor Events at TD Place, which include Ottawa Fury FC, Ottawa 67’s, and events held at the Arena at TD Place, consistently exceed the transit modal share target of 10%.

2016 TDM Modal Share for Minor Events

2016 2016 2016 Ottawa Fury FC Ottawa 67’s Arena Events Minor Events Travel Mode Modal Share Modal Share Modal Share Modal Targets Averages Averages Averages

Transit 17% 17% 17% 10 - 20%

Active Modes 12% 7% 9% 10% (Walking / Cycling) Auto Modes 65% 66% 58% 70 - 80% (On-Site / Street Parking) Other 6% 5% 16% N/A Modes * Ottawa 67’s Shuttle N/A 5% N/A N/A (Carleton University) **

Total 100% 100% 100% 100%

* Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, and ridesharing services. ** Free parking and shuttle service introduced for Ottawa 67’s games in 2016-2017 season.

The average modal share for on-street parking (set at 26%) continues to be met for all event types at TD Place. On average, less than 26% of event attendees for Major and Minor events relied on driving and on-street parking within the vicinity of TD Place.

Based on anecdotal evidence and the on-line post event surveys, a larger number of event attendees continue to utilize other alternative transportation options such as drop- offs, taxis, and ridesharing applications (i.e. Uber). On average, 9% of Ottawa REDBLACKS game attendees made use of alternative group-based modes, 5 - 6% of Ottawa Fury FC and Ottawa 67’s relied on these alternative modes. 16% of Arena at TD Place event attendees, a significant portion, relied on these alternative modes.

Based on the observed modal shares over the course of the 2014 – 2016 period, the following revised modal share targets are recommended for Major Events at TD Place:

Recommended Modal Share Targets (Major Events) Recommended Major Events Travel Mode Modal Share Targets Transit & Shuttle 50 - 55%

On-Site Parking 3 - 6%

Cycling 1 – 3 %

Walking 8 – 10 % On-Street Parking 26% Other Modes * 5 - 10%

Total 100%

*Other represents modes such as drop-offs, taxis, ridesharing services, and private group buses. Recommended Modal Share Targets (Minor Events)

Recommended Minor Events Travel Mode Modal Share Targets Transit 10 - 20%

Active Modes (Walking / Cycling) 5 - 10%

Auto Modes (On-Site / Street Parking) 60 - 80% Other Modes * 5 – 15% Total 100%

* Other represents modes such as drop-offs, taxis, and ridesharing services, and alternative shuttle services.

iii

Based on the observations made during the 2016 season, and modal share results, the following recommendations are considered for the 2017 Season:

1. Off-site parking facilities should be maintained to account for a 15% - 20% Park & Shuttle modal share. The total number of off-site parking spaces should remain at approximately 2,000 parking spaces.

2. The number of nearby off-site Park & Shuttle lots should remain at two key locations: namely Canada Post and City Hall, particularly for Major Events. This will result in a more efficient shuttle routing system and a wider catchment area.

3. Modal share targets for Major and Minor events should be revised to reflect and account for alternative modes of transportation originally not envisioned in the 2011 Transportation Plans. This includes modes such as passenger drop-offs, use of taxis and ridesharing, as well as privately organized group transportation.

4. Due to the increase in alternative modes of group transportation such as ridesharing, third-party group buses, and limousines, opportunities to designate a drop-off and pick-up zone should continue to be explored to help mitigate and reduce traffic infiltration on local residential streets. Considerations for a designated drop-off/pick-up zone should including utilizing the Great Loop within Lansdowne Park and/or temporarily re-designate the on-street parking spaces along Bank Street during major events.

The TDM program in 2017 will continue to focus on promoting alternatives modes of transportation for day-to-day activities on the site. TD Place will continue to work with the transportation service providers and stakeholders at Lansdowne to promote sustainable transportation options to local residents, businesses, and visitors.

Over the course of 2017, TD Place will continue to work collaboratively with the Glebe and Old Ottawa South Community Associations, the Glebe Business Improvement Area (BIA), other stakeholders, and the City of Ottawa to achieve TDM goals and objectives.

SECTION 1 – BACKGROUND

1.1 – Introduction

1.2 – Lansdowne Redevelopment

The revitalization of Lansdowne features a mixed-use urban development with a modern refurbished 24,000 seat stadium, known as the Stadium at TD Place, and refurbished 9,800 seat arena, known as the Arena at TD Place. The Stadium and Arena at TD Place are home to the Ottawa REDBLACKS (CFL Football), the Ottawa Fury FC (USL Soccer League), and the Ottawa 67’s (OHL Hockey). The Arena and Stadium at TD Place also host a number of indoor and outdoor concerts and other events.

In order to redevelop the site into a mixed-use development, the previous ground-level surface parking, which previously supported activities at Lansdowne Park, was replaced with an underground parking garage with 1,380 spaces. In addition to the refurbished arena and stadium, the following new land uses were built as part of the Lansdowne revitalization project:

• Two condominium towers and townhomes with 280 residential units; • 360,000 sq. of varied commercial retail and office space; and • A new 18-acre urban park.

Lansdowne is bounded by Bank Street to the west, Holmwood Avenue to the north, and the Rideau Canal, a UNESCO World Heritage Site, to the east and south. The site plan is shown in Figure 1.

Figure 1 - Lansdowne Site Plan

1.3 – Transportation Reports

As part of the redevelopment of Lansdowne, a number of transportation studies were undertaken and approved by City of Ottawa Council in 2012 to address the accommodation of site-generated transportation demands for day-to-day activity, as well as special events with varying attendance levels.

These reports include:

• Transit and Shuttle Service Plan (October 2011); • Traffic and Parking Management Plan (October 2011); and • Transportation Demand Management Plan (October 2011).

The planned initiatives outlined in the Transportation Studies are designed to reduce the potential impacts of travel by adequately accommodating all transportation demands for both day-to-day and special events. Transit, shuttle service, and active modes (walking and cycling) form the cornerstone of the plans to accommodate transportation demands, particularly for special events. The three reports lay the groundwork to provide residents, visitors and employees with sustainable transportation modes to access Lansdowne.

The Transit and Shuttle Service Plan (October 2011) identified the enhanced transportation services required to accommodate planned special events with attendance thresholds of 7,000 to 14,000 attendees for events at the Arena at TD Place, and for smaller stadium and urban park events.

The report also outlined the requirements for special events with attendance levels between 15,000 and 24,000 for events held at the Stadium at TD Place, and for larger stadium and urban park events. In addition, the report also outlined the requirements for special events with 40,000+ attendees where special expanded seating arrangements would be made for larger events.

The Traffic and Parking Management Plan (October 2011) provided a traffic operations and off-site parking management plan to accommodate transportation demands for major events.

The Transportation Demand Management Plan (October 2011) provides a plan for the accommodation of transportation demands generated from the mixed-use development, with an emphasis on the promotion of transit and active modes, and reduction in the use of automobiles, particularly the single occupancy vehicle (SOV).

1.4 – Transportation Demand Management (TDM) Initiatives

The TDM initiatives outlined in the various Transportation Studies are aimed at adequately accommodating transportation demands across all modes to and from the site on a daily basis, as well as during special events. The TDM initiatives are outlined below.

1.4.1 – Day-to-Day TDM Initiatives

The initiatives that are available at Lansdowne to accommodate day-to-day transportation demands include:

• Promotion of the use of transit and actives modes (walking and cycling); • Bike and car sharing programs; • Provision of safe and secure bicycle parking facilities; and • Establishment of a Transportation Management Association.

1.4.2 – Special Event TDM Initiatives

TDM initiatives for special events focus on the promotion of transit, shuttle bus service, walking and cycling to reduce traffic impacts in and around the surrounding neighbourhoods. To encourage the use of sustainable modes of transportation for event attendees, the following provisions are made:

• For major ticketed events with attendance levels of 15,000 or more, provisions for transit services, off-site parking and shuttle service, and temporary bicycle corrals are promoted at no extra cost to event attendees.

• Transit services are enhanced to ensure adequate frequency and convenience.

• Nearby, off-site parking is arranged with frequent shuttle service providing direct connections to Lansdowne.

• Ample on-site permanent bicycle parking is provided.

• An on-going TDM marketing campaign to promote transit and shuttle bus options for all events at TD Place and Lansdowne.

1.5 – Modal Share Targets

Transportation modal share targets for both day-to-day activities and special events were developed as part of the 2011 Transportation Studies. Modal share projections were developed based on a review of existing travel through the Origin-Destination survey data, pedestrian and cycling data, as well as assessing traffic demands generated by the new commercial retail and office uses of the development.

The modal share targets for day-to-day activities set out in the 2011 Transportation Study are illustrated in Figure 2.

The modal share targets for special events set out in the 2011 Transportation Study are illustrated in Figure 3.

Figure 2 - Modal Share Targets (Day-to-Day Transportation Demands)

Source: Transportation Impact and Assessment Study and Transportation Demand Management Plan (June 2010)

Figure 3 - Modal Share Targets (Special Events Transportation Demands)

Source: Transportation Impact and Assessment Study and Transportation Demand Management Plan (June 2010)

1.6 – Transportation Monitoring Plan

The transportation monitoring program helps to identify changes in transportation behavior at Lansdowne. Transportation monitoring and data collection programs have been established to assess modal shares, particularly during special events.

The goals and objectives of the Transportation Monitoring program were identified through the Lansdowne Transportation Monitoring and Operations Committee (LTMOC).

Transportation impacts are monitored through the LTMOC, which is chaired by City of Ottawa, with representation from City staff, the Ward 17 Councillor, the Chair of the Transportation Committee, representatives from the Glebe Community Association, Old Ottawa South and Old Ottawa East Community Associations, the Glebe Business Improvement Area (BIA), the NCC, OC Transpo and STO, City of Ottawa Emergency services, and OSEG representatives.

The LTMOC provides an opportunity to monitor and assess impacts of day-to-day activities and during special events. These updates occur on a regular basis and provide all stakeholders with information that includes:

• Updates on transportation data.

• Data showing utilization rates for on-street parking in and around the neighbourhoods.

• Year-to-Year changes in modal shares for transit, cycling, and walking modes. As well as year-to-year changes in parking and shuttle and enhanced transit services for special events.

• Review of the annual TDM report.

1.7 – Special Events Transportation Services

The Transit and Shuttle Service Plan identified the requirements for off-site parking and shuttle bus services for events with varying attendance levels:

• Events with 10,000 and 15,000 attendees;

• Events with 15,000 and 25,000 attendees, which represents a typical sold out stadium event (i.e. REDBLACKS home game). This also includes concurrent events that collectively have combined attendance levels within this range; and

• Events with more than 25,000 attendees, which represents large stadium events when additional temporary seating is required. This also includes concurrent events that collectively have combined attendance levels within this range.

The various transit, off-site parking, and shuttle service requirements set out in the Transit and Shuttle Service Plan are outlined below in Table 1.

Table 1 –Transportation Services for Various Attendance Levels

Source: Transit and Shuttle Service Plan (October 2011)

The Transit & Shuttle Service plan identifies three key service provisions for special events:

• Supplementary transit service on the regular route network for events (Route 1 and Route 7);

• Special routes focused on suburban Park & Ride locations for larger events with 15,000 or more attendees. These special routes would provide direct service from Park & Ride locations to Lansdowne.

• Off-site parking and shuttle service from nearby parking facilities. The shuttle service would provide direct and frequent service to Lansdowne for major events with 15,000 or more.

1.8 – Previous TDM Experience (2015)

This section of the report provides an overview of the previous 2015 TDM experience, which includes the 2015 seasons for the Ottawa REDBLACKS the Ottawa Fury FC, and the Ottawa 67’s.

1.8.1 – 2015 Major Events

Specialized transit and shuttle services were implemented in accordance to the 2011 Transit and Shuttle Service Plan. Off-site parking facilities were secured at Canada Post, and the RA Centre. Enhanced 450-Series transit service was also provided by the City of Ottawa and STO from a number of key Park & Ride locations across the City of Ottawa and Gatineau.

The TDM strategy to accommodate major stadium events were successful.

A summary of 2015 modal shares for the 2015 major stadium events is provided below in Table 2.

Table 2 – 2015 Major Events Modal Share Summary

Transportation 2015 FIFA WWC 2015 REDBLACKS 2015 AC/DC Concert 2015 Targets Mode % Modal Shares % Modal Shares % Modal Shares

Transit & Shuttle 45% 45% 41% 55%

Cycling 5% 1 - 5%** 5% 3%

Walking* 10% 8% 10% 10%

On-Site Parking 6.5% 6% 5% 6%

Other* 8.5% 13% 19% N/A

On-Street Parking** 25% 23% 20% 26%

Total 100% 100% 100% 100%

* Significant variation in cycling modal share observed depending on weather variations. ** Estimated modal shares based on on-street capacity and travel behaviour survey.

Off-site Park & Shuttle vehicle parking demands in 2014 and 2015 were substantially lower than the projected requirements set out in the 2011 Transit & Shuttle Service Plan, this is largely due to the higher transit modal share on OC Transpo and STO from suburban Park & Ride facilities. A total of 1,900 parking spaces were secured for the 2015 Season at Canada Post and the RA Centre, however an average of 700 spaces (37% of capacity) were utilized during Ottawa REDBLACKS games.

The 2015 modal share outcomes for transit and shuttle service helped to refine the shuttle and transit service for Major Events at TD Place and Lansdowne.

Additional information regarding the 2015 TDM experience for the Ottawa REDBLACKS can be found in the 2015 Lansdowne Transportation Demand Management Report (February 23, 2016).

1.8.2 – 2015 Minor Events

The TDM strategy to accommodate smaller stadium and arena events in 2015 was successful. Both Ottawa Fury FC (USL Soccer) and Ottawa 67’s (OHL Hockey) exceeded transit modal share targets.

A summary of 2015 transit modal shares for the Ottawa Fury FC and Ottawa 67’s are outlined in Table 3.

Table 3 – 2015 Minor Events Transit Modal Share Average

2015 Average Minor Event % Transit Modal Share

Ottawa Fury FC 27%

Ottawa 67’s 24%

SECTION 2 – 2016 MAJOR EVENTS TRANSPORTATION PROGRAM

2.1 – Introduction

This section of the report provides an overview of the 2016 TDM strategy implemented to accommodate 2016 major event transportation demands at Lansdowne. Specifically, it provides an overview of changes made to transit, Park & Shuttle service, and off-site parking facilities based on experience gained from previous years.

2.2 – Special Events Modal Share Targets

The 2011 Transit & Shuttle Service Plan identified modal share targets that varied depending on the size of the event, with a higher pedestrian, cycling and transit modal shares assumed for larger events.

2.2.1 – Major Events Modal Share Targets

The modal share targets for major events were not adjusted in 2016. Modal share targets for large, sold-out stadium events are outlined in Table 4

Table 4 – Modal Share Targets for Sold-Out Stadium Events

TDM Modal Share Targets Travel Mode Person Trips Modal Share

(A) Transit 8,800 37%

(B) Shuttle 4,400 18%

Transit & Shuttle (A + B) 13,200 55%

On-Site Parking 1,400 6%

Cycling 700 3%

Walking 2,400 10%

On-Street Parking 6,300 26%

Total 24,000 100%

2.2.2 – Minor Events Modal Share Targets

Ottawa Fury FC, Ottawa 67’s games, and indoor arena concerts and events typically have attendance levels below the 10,000 attendee threshold. The transit modal share target for events with less than 10,000 attendees is 10% of overall attendance.

It is worth noting that transit modal share target for smaller events with attendance levels that are less than 10,000 attendees was adjusted in 2015 to be within the 10% to 20% range. This reflects the 10% target set by the 2011 Transit and Shuttle Service Plan as the bare minimum, as well as the modal share of 20% achieved in 2014 as a desired target for transit.

The modal share targets for minor events with less than 10,000 attendees are outlined in Table 5.

Table 5 – Modal Share Targets for Smaller Stadium / Arena Events

Modal Share Travel Mode Targets

Transit 10% - 20%

Active Modes (Walking / Cycling) 10%

Auto Modes (On-Site / Street Parking) 70% - 80%

Total 100%

As shown in Table 5, the combined transit and active modal share assumption for smaller stadium and arena events is 20%. Based on the TDM plan, 70 - 80% of attendees at smaller arena and stadium events, particularly events with attendance levels of 10,000, are expected to drive to the event to utilize either underground on-site parking, or on- street parking in close proximity to the venue.

2.3 – Park & Shuttle Facilities

The 2011 Transit and Shuttle Service Plan identified the requirements for off-site parking to support shuttle bus services for major events. For events with attendance levels between 15,000 and 25,000 the plan anticipated the need for 3,590 off-site vehicle parking spaces.

Due to the lower modal share of Park & Shuttle service in 2014 and 2015 (1,600 parking spaces in 2014, 700 spaces in 2015), arrangements for off-site parking facilities for 2016 were revised to account for an 18% modal share. This required a significantly lower number of off-site parking spaces to be secured for major events.

As a result, the 2016 TDM Strategy was adjusted to require 1,900 off-site parking spaces in support of the Park & Shuttle program.

The 2016 Park & Shuttle service provided off-site parking at the following locations:

• Canada Post (up to1,500 spaces) with direct Park & Shuttle service to TD Place; and

• City Hall (up to 800 spaces) with direct Park & Shuttle service to TD Place.

2.4 – Park & Shuttle Routing

The use of the parking facilities at Canada Post lot ensures that Park & Shuttle service utilizes major arterial roadways and avoids the use of Lakeside Avenue (initially identified as part of the 2011 Transit and Shuttle Service routing). It also ensures that shuttle trip times are consistent and not impacted during peak hour traffic.

The Canada Post Park & Shuttle utilized Heron Road, Prince of Wales Drive, and Queen Elizabeth Driveway to provide direct shuttle service to the designated platform areas located on the east side of Lansdowne.

The City Hall Post Park & Shuttle utilized Elgin Street, Cooper Street, Cartier Street, Lisgar Street, Laurier Avenue, and Queen Elizabeth Driveway to provide direct shuttle service to the designated platform areas located on the east side of Lansdowne.

Figure 4 illustrates the Park & Shuttle route from Canada Post.

Figure 4 – Park & Shuttle Routes

CANADA POST CITY HALL

Enhanced OC Transpo and STO service (local routes and special routes from Park & Ride stations) were accommodated at a number of designated transit bus stop locations on Bank Street. This service setup better distributes transit and shuttle passenger demands at two different locations.

Figure 5 illustrates the location of passenger pick-up and drop-off platforms.

Figure 6 illustrates the Park & Shuttle system map.

Figure 7 illustrates the transit service network for STO and OC Transpo (450-Series).

Figure 5 – Passenger Platform Areas

Figure 6 – Park & Shuttle Service Map

Figure 7 –Transit Service Map

2.5 – TDM Marketing Campaign

The Special Events TDM marketing strategy in 2016 aimed at promoting and reinforcing the message that transit, Park & Shuttle service, as well cycling and walking are the most convenient options to travel to Lansdowne and TD Place for special events.

The three TDM brands developed in 2014 were maintained as part of the program, a brief overview of the three brands is provided below.

TD Place Park & Shuttle: The TD Place Park & Shuttle brand focused on promoting park-and-ride shuttle services operated by OC Transpo and STO from Park & Ride locations, as well as shuttles operated by TD Place from Canada Post and City Hall. For 2016, The Park & Shuttle brand focused on promoting the 450-series transit service from OC Transpo and STO as the most convenient way to travel with short door-to-door travel times.

TD Place Take Transit: The TD Place Take Transit brand promoted door-to-door transit service to TD Place. Similar to the Park & Shuttle brand, promoting this service is as free with an event ticket is a key component of the brand and promotion.

TD Place Bike & Park: The TD Place Bike and Park brand promoted cycling and using secure bike parking (i.e. corrals) when attending major events at TD Place and Lansdowne.

The TDM brands developed to promote sustainable modes of transportation for major events at TD Place are illustrated below in Figure 8.

Figure 8 – TDM Service Brands

2.6 – TDM Trip Planning Tools

As part of the TDM marketing campaign, a direct communication outreach program was undertaken to inform event attendees on available transportation options, and to provide information on available trip planning tools.

Transportation planning information was provided on all OSEG operated websites (i.e. TD Place, Ottawa REDBLACKS, Ottawa Fury FC, and Ottawa 67’s). As with the 2014 TDM strategy, OSEG worked closely with OC Transpo and STO to provide an integrated trip planning tool on the OC Transpo website. A dedicated TD Place event portal was maintained on the OC Transpo website throughout 2016 for events at TD Place and Lansdowne.

Figure 9 illustrates the integrated OC Transpo trip planning website.

Figure 9 – Integrated Trip Planning Tool (OC Transpo)

In addition, event-specific transportation information and reminders were communicated through all social media platforms leading up to events. These communications featured direct links to on-line trip planning tools.

Figure 10 provides a few examples of social media messages promoting the free transit and shuttle options for upcoming events.

Figure 10 – Social Media TDM Communication Campaign

SECTION 3 – 2016 SPECIAL EVENTS MODAL SHARES

This section of the report provides an overview of the 2016 TDM experience for special events at TD Place.

In addition to the Ottawa REDBLACKS, Ottawa Fury FC, and Ottawa 67’s seasons, a number of high-profile events were held at TD Place and Lansdowne during 2017. These include:

• The 2016 Tim Hortons Brier;

• Canada’s Soccer Women’s International Friendly: Canada versus Brazil

• Ultimate Fighting Championship (UFC) Fight Night

• Numerous indoor concerts and shows at the Arena at TD Place.

3.1 – 2016 REDBLACKS Season

3.1.1 – 2016 Schedule

The 2016 REDBLACKS season featured a total of 11 home games at the Stadium at TD Place. This included a pre-season game, as well as the East Division Final game.

A list of the REDBLACKS games held at TD Place in 2016 is outlined below:

1. Monday, June 13, 2016: Winnipeg vs. Ottawa (7:00 PM start time) Pre-Season

2. Friday, July 8, 2016: Calgary vs. Ottawa (7:00 PM start time) Home Opener

3. Sunday, July 31, 2016: Toronto vs. Ottawa (7:30 PM start time)

4. Saturday, August 6, 2016: Edmonton vs. Ottawa (7:00 PM)

5. Friday, August 19, 2016: Montreal vs. Ottawa (7:00 PM)

6. Thursday, August 25, 2016: B.C. vs. Ottawa (7:30 PM start time)

7. Friday, September 23, 2016: Toronto vs. Ottawa (7:00 PM start time)

8. Friday, October 7, 2016: Saskatchewan vs. Ottawa (7:00 PM start time)*

9. Friday, October 21, 2016: Hamilton vs. Ottawa (7:00 PM start time)

10. Friday, November 4, 2016: Winnipeg vs. Ottawa (7:00 PM start time)

11. Sunday, November 20, 2015: Edmonton vs. Ottawa (1:00 PM start time)**

* East Division Final. Post Regular-Season Game.

3.1.2 – Modal Share Summary

As part of the TDM monitoring plan, post-game transportation surveys were completed for all 2016 REDBLACKS games at TD Place. These on-line surveys were sent shortly after each game to obtain feedback on transportation services and travel modes utilized for each game. The on-line surveys also provided a better understanding of travel behaviours for modes that are not easily quantified through passive on-site counts, these include drop-offs near the venue, the use of taxis, ridesharing services, as well as group buses organized by third-party organizers.

A summary of modal shares for the 2016 Ottawa REDBLACKS season is provided below Table 6.

Table 6 – 2016 REDBLACKS Average Modal Share Summary

2016 REDBLACKS Major Events Modal Travel Mode Modal Share Averages Share Targets

Transit & Shuttle 54% 55%

On-Site Parking 3% 6%

Cycling 1 – 2 % 3%

Walking 8 – 9 % 10%

On-Street Parking 24% 26%

Other Modes* 9% N/A *

Total 100% 100%

* Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, and ridesharing services.

As shown in Table 6, the average Transit & Shuttle, cycling and walking modal shares were effectively achieved for the 2016 season.

A key observation is lower than planned on-street parking share. The original transportation plans accounted for 26% of person trips to be made by driving and parking in the vicinity of the venue. This modal share was at or below the 26% threshold for the 2016 Season.

Another notable observation from the post-game surveys is the higher reliance on other modes not accounted for in the original transportation plans. On average, 9% of Ottawa REDBLACKS game attendees utilized other modes such as drop-offs near the venue, taxis, ridesharing service (i.e. Uber), or third-party group buses.

A further breakdown of all average modal shares for the 2016 Ottawa REDBLACKS Season is provided below in Figure 11.

Figure 11 – Ottawa REDBLACKS 2016 Modal Share Averages

Transit + Park & Shuttle

On-Street Parking

Walking

3rd Party Partner Buses / Other

On-Site Underground Parking

Drop-Off Near Venue

Ridesharing (Uber)

Cycling

Taxi

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

2016 REDBLACKS Season Modal Share Averages (%)

3.1.3 – TD Place Group Bus Drop-Off Pilot

In an effort to reduce traffic infiltration issues associated with third-party group buses, TD Place worked closely with external, third-party bus operators that have provided privately organized service to TD Place. These efforts, which were undertaken within the context of a pilot project in 2016, helped privately organized groups to drop-off and pick-up at TD Place in a coordinated fashion. The Pilot proved to be successful and helped to significantly reduce issues associated with privately-sponsored buses travelling through and providing service within the local community. TD Place will continue to explore opportunities to work with bus operators and City of Ottawa staff in organizing a coordinated drop-off and pick-up program for third-party group buses.

3.2 – 2016 Ottawa Fury FC Season

As part of the TDM monitoring plan, post-game transportation surveys were completed for 2016 Ottawa Fury FC games at TD Place. Similar to the Ottawa REDBLACKS surveys, these on-line surveys were sent shortly after each game to obtain feedback on transportation services and travel modes used. The on-line surveys provide a better understanding of travel behaviours for modes that are not easily quantified through passive on-site counts, these include drop-offs near the venue, use of taxis, and ridesharing services.

A summary of modal shares for the 2016 Ottawa Fury FC season is provided below in Table 7.

Table 7 – 2016 Ottawa Fury FC Average Modal Share Summary

2016 Ottawa Fury FC Minor Events Modal Travel Mode Modal Share Averages Share Targets

Transit 17% 10 - 20%

Active Modes (Walking / Cycling) 12% 10%

Auto Modes (On-Site / Street Parking) 65% 70 - 80%

Other Modes* 6% N/A *

Total 100% 100%

* Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, and ridesharing services.

As shown in Table 7, the transit and active modal shares for the 2016 Ottawa Fury FC season were met.

A key observation is lower than planned on-site and on-street parking share. The original transportation plans accounted for 80% of person trips to be made by driving and parking in the vicinity of the venue or in the underground parking garage. This modal share was well below the 80% threshold for the 2016 Season.

On average, 6% of Ottawa Fury FC game attendees utilized other modes such as drop- offs near the venue, taxis, or ridesharing services such as Uber.

A further breakdown of all average modal shares for the 2016 Ottawa Fury FC Season is provided below in Figure 12.

Figure 12 – Ottawa Fury FC 2016 Modal Share Averages

On-Street Parking

On-Site Underground Parking

Transit

Walking

Drop-Off Near Venue

Cycling

Ridesharing (Uber)

Other

Taxi

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

2016 Ottawa Fury FC Season Modal Share Averages (%)

3.3 – 2016 Ottawa 67’s Season

Post-game transportation surveys were taken for 2016/2017 Ottawa 67’s games at TD Place. Similar to the Ottawa REDBLACKS and Ottawa Fury FC, these on-line surveys were sent shortly after each game to obtain feedback on transportation services and travel modes used. The on-line surveys provide a better understanding of travel behaviours for modes that are not easily quantified through passive on-site counts, these include drop-offs near the venue, use of taxis, and ridesharing services such as Uber.

A summary of modal share averages for the 2016 Ottawa 67’s season is provided below in Table 8.

Table 8 – 2016 Ottawa 67’s Average Modal Share Summary

2016 Ottawa 67’s Minor Events Modal Travel Mode Modal Share Averages Share Targets

Transit 17% 10 - 20%

Active Modes (Walking / Cycling) 7% 10%

Auto Modes (On-Site / Street Parking) 66% 70 - 80%

Ottawa 67’s Shuttle (Carleton University) 5% N/A*

Other Modes* 5% N/A**

Total 100% 100%

* Free parking and shuttle service introduced for Ottawa 67’s games in 2016-2017 season. ** Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, and ridesharing services.

As shown in Table 8, the transit modal share for the 2016 Ottawa 67’s season was met. The active modal share, which represents walking and cycling, was lower than the 10% target. This is largely due to timing of the Ottawa 67’s season which occurs throughout the colder fall and winter months.

On average, 5% of Ottawa 67’s game attendees utilized other modes such as drop-offs near the venue, taxis, or ridesharing services such as Uber.

Approximately 5% of attendees have utilized a new park & shuttle service offered on Ottawa 67’s games from Carleton University. This shuttle is provided by OSEG free of charge for all Ottawa 67’s games.

A further breakdown of all average modal shares for the 2016 Ottawa 67’s Season is provided below in Figure 13.

Figure 13 – Ottawa 67’s 2016 Modal Share Averages

On-Site Underground Parking

On-Street Parking

Transit

Walking

Shuttle Service (Carleton)

Drop-Off Near Venue

Other

Ridehsharing (Uber)

Cycling

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

2016 Ottawa 67's Season Modal Share Averages (%)

3.4 – 2016 Arena at TD Place Events

A number of events were held at the Arena at TD Place. These events, which typically host less than 10,000 attendees, featured a variety of event types from concerts, to comedy shows, and sporting events. On-line transportation surveys were undertaken for a number of events at the Arena at TD Place. These on-line surveys were sent shortly after each event to obtain feedback on transportation services and travel modes used.

A summary of modal shares for the 2016 Arena events is provided below in Table 9.

Table 9 – 2016 Arena Events Modal Share Summary

2016 Arena Events Minor Events Modal Travel Mode Modal Share Averages Share Targets

Transit 17% 10 - 20%

Active Modes (Walking / Cycling) 9% 10%

Auto Modes (On-Site / Street Parking) 58% 70 - 80%

Other Modes* 16% N/A**

Total 100% 100%

* Other represents modes that were not considered in original 2011 plan such as drop-offs, taxis, and ridesharing services.

As shown in Table 9, the transit active modal shares for the 2016 Arena at TD Place events were met.

A key observation is the higher reliance on other transportation options such as drop-offs, taxis, and ridesharing services. The on-site/on-street parking modal share for TD Place events was well below the 80% threshold.

A further breakdown of all average modal shares for the 2016 Arena at TD Place events is provided below in Figure 14.

Figure 14 – 2016 Arena Events Modal Share Averages

On-Site Underground Parking

On-Street Parking

Transit

Walking

Drop-Off Near Venue

Ridesharing (Uber)

Taxi

Other

Cycling

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0%

2016 Minor Events Modal Share Averages (%)

SECTION 4 – DAY-TO-DAY TDM PROGRAM

4.1 – Bike Sharing Service (VeloGO)

As part of the 2016 TDM strategy, OSEG worked closely with the City of Ottawa to implement a bike sharing hub at Lansdowne. A VeloGO bike sharing hub was installed for the second year near the Horticulture building with space for 12 bicycles.

The VeloGO bike sharing service is fully automated that utilizes the SoBi (Social Bicycle) technology. This service is deployed at 14 other cities within North America. VeloGO service subscribers have the ability to locate and reserve bikes using a mobile app.

In 2016, the bike sharing hub at Lansdowne proved to be a popular within the VeloGO network and was ranked as one of the top 5 hubs origin and destination locations.The Lansdowne VeloGO hub had a total of 2,416 rentals in 2016 (1,125 originating trips to other destinations, 1,291 destination trips from other hubs).

A heat map illustrating bike sharing trips made during the month of August 2016 is shown below in Figure 15.

Figure 15 – VeloGO Service Heat Map (August 2016)

Source: VeloGO

4.2 – Car Sharing Service (ZipCar)

Car sharing is an essential component of the TDM program at Lansdowne. As a mobility service, car sharing programs can help manage the day-to-day parking demands, and reduce the reliance of the single occupancy vehicle (SOV) for daily commuting.

On-site car sharing service has the ability to support and enhance alternative modes of transportation such as transit, walking and cycling. A convenient car sharing program can supplement these alternative modes of transportation by providing the convenience of a car when needed.

In October 2016, OSEG worked closely with ZipCar to implement the first car sharing pod at Lansdowne. A dedicated shared vehicle is now available on Marche Way near Bank Street.

The car sharing service at Lansdowne has proved to be popular for local residents at Lansdowne and within the Glebe. The focus of the 2017 TDM program will be to promote car sharing as viable transportation option for businesses at Lansdowne.

Figure 16 – ZipCar Station at Lansdowne

4.3 – Electric Vehicle Charging Stations

In Summer 2016, electric vehicle (EV) charging stations were installed in the underground parking facility at Lansdowne. Two EV charging stations, with a capacity to charge up to four vehicles, supports sustainable transportation and energy efficiency initiatives for the redeveloped Lansdowne and TD Place.

The charging stations accommodate site visitors and on-site tenants with electric vehicles under a pay-per-charge arrangement using a variety of payment options that can be made directly at the EV charging kiosk.

Figure 17 – EV Charging Station at Lansdowne

SECTION 5 – SUMMARY & RECOMMENDATIONS

5.1 – Summary

The travel modal share targets for Major Events (attendance levels of 24,000) and Minor Events (attendance levels below 10,000) were met for 2016 events held at the Stadium and Arena at TD Place.

Minor Events at TD Place, which include Ottawa Fury FC, Ottawa 67’s, and events held at the Arena at TD Place, consistently exceed the transit modal share target of 10%.

The average modal share for driving and on-street parking (set at 26% or lower) continues to be met for all event types at TD Place. On average, less than 26% of event attendees for Major and Minor events relied on driving and on-street parking within the vicinity of TD Place.

Based on the observed modal shares over the course of the 2014 – 2016 period, the following revised modal share targets are recommended for Major Events at TD Place:

Table 10 – Recommended Modal Share Targets (Major Events)

Recommended Major 2016 Actuals Travel Mode Events Modal Targets (Ottawa REDBLACKS)

Transit & Shuttle 50 - 55% 54%

On-Site Parking 3 - 6% 3%

Cycling 1 – 3 % 1 – 2 %

Walking 8 – 10 % 8 – 9 %

On-Street Parking 26% 24%

Other Modes* 5 - 10% 9%

Total 100% 100% * Other represents modes such as drop-offs, taxis, ridesharing services, and private group buses.

Table 11 – Recommended Modal Share Targets (Minor Events)

Recommended Minor 2016 Actuals 2016 Actuals 2016 Actuals Travel Mode Events Modal Targets (Ottawa Fury FC) (Ottawa 67’s) (Arena Events)

Transit 10 - 20% 17% 17% 17%

Active Modes 5 - 10% 12% 7% 9% (Walking / Cycling) Auto Modes 60 - 80% 65% 66% 58% (On-Site / Street Parking

Other Modes* 5 – 15% 6% 5% 16%

Ottawa 67’s Shuttle 5% N/A 5% N/A (Carleton University)

Total 100% 100% 100% 100% * Other represents modes such as drop-offs, taxis, ridesharing services.

Due to the increase in alternative modes of group transportation such as ridesharing and third-party group buses, opportunities to designate a drop-off and pick-up zone will continue to be explored to help mitigate and reduce traffic infiltration on local residential streets.

5.2 – 2017 Recommendations

Based on the observations made during the 2016 season, and modal share results, the following recommendations are considered for the 2017 Season:

The TDM program in 2017 will continue to focus on promoting alternatives modes of transportation for day-to-day activities on the site. TD Place will continue to work with transportation service providers to promote sustainable transportation options to local residents, businesses, and visitors.