Lansdowne Transportation Demand Management Report 2016
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LANSDOWNE TRANSPORTATION DEMAND MANAGEMENT REPORT 2016 March 1, 2017 Final Report Ottawa Sports & Entertainment Group (OSEG) TABLE OF CONTENTS SECTION 1 – BACKGROUND ........................................................................................ 1 1.1 – Introduction .................................................................................................................................... 1 1.2 – Lansdowne Redevelopment ....................................................................................................... 1 1.3 – Transportation Reports ................................................................................................................ 1 1.4 – Transportation Demand Management (TDM) Initiatives ........................................................ 2 1.4.1 – Day-to-Day TDM Initiatives .................................................................................................. 2 1.4.2 – Special Event TDM Initiatives ............................................................................................. 2 1.5 – Modal Share Targets ................................................................................................................... 3 1.6 – Transportation Monitoring Plan .................................................................................................. 5 1.7 – Special Events Transportation Services ................................................................................... 6 1.8 – Previous TDM Experience (2015).............................................................................................. 8 1.8.1 – 2015 Major Events ................................................................................................................ 8 1.8.2 – 2015 Minor Events ................................................................................................................ 9 SECTION 2 – 2016 MAJOR EVENTS TRANSPORTATION PROGRAM ..................... 10 2.1 – Introduction .................................................................................................................................. 10 2.2 – Special Events Modal Share Targets ...................................................................................... 10 2.2.1 – Major Events Modal Share Targets .................................................................................. 10 2.2.2 – Minor Events Modal Share Targets .................................................................................. 11 2.3 – Park & Shuttle Facilities ............................................................................................................ 12 2.4 – Park & Shuttle Routing .............................................................................................................. 12 2.5 – TDM Marketing Campaign ........................................................................................................ 16 2.6 – TDM Trip Planning Tools .......................................................................................................... 17 SECTION 3 – 2016 SPECIAL EVENTS MODAL SHARES ........................................... 19 3.1 – 2016 REDBLACKS Season ...................................................................................................... 20 3.1.1 – 2016 Schedule ..................................................................................................................... 20 3.1.2 – Modal Share Summary ...................................................................................................... 21 3.1.3 – TD Place Group Bus Drop-Off Pilot ................................................................................. 22 3.2 – 2016 Ottawa Fury FC Season .................................................................................................. 23 3.3 – 2016 Ottawa 67’s Season ......................................................................................................... 25 3.4 – 2016 Arena at TD Place Events ............................................................................................... 27 SECTION 4 – DAY-TO-DAY TDM PROGRAM ............................................................. 29 4.1 – Bike Sharing Service (VeloGO) ................................................................................................ 29 4.2 – Car Sharing Service (ZipCar) ................................................................................................... 30 4.3 – Electric Vehicle Charging Stations .......................................................................................... 31 SECTION 5 – SUMMARY & RECOMMENDATIONS.................................................... 32 5.1 – Summary ..................................................................................................................................... 32 5.2 – 2017 Recommendations ........................................................................................................... 34 LIST OF FIGURES Figure 1 - Lansdowne Site Plan ............................................................................................................... 1 Figure 2 - Modal Share Targets (Day-to-Day Transportation Demands) .......................................... 3 Figure 3 - Modal Share Targets (Special Events Transportation Demands) .................................... 4 Figure 4 – Park & Shuttle Routes .......................................................................................................... 13 Figure 5 – Passenger Platform Areas ................................................................................................... 14 Figure 6 – Park & Shuttle Service Map ................................................................................................. 15 Figure 7 –Transit Service Map ............................................................................................................... 15 Figure 8 – TDM Service Brands ............................................................................................................. 16 Figure 9 – Integrated Trip Planning Tool (OC Transpo)..................................................................... 17 Figure 10 – Social Media TDM Communication Campaign............................................................... 18 Figure 11 – Ottawa REDBLACKS 2016 Modal Share Averages ...................................................... 22 Figure 12 – Ottawa Fury FC 2016 Modal Share Averages ............................................................... 24 Figure 13 – Ottawa 67’s 2016 Modal Share Averages ...................................................................... 26 Figure 14 – 2016 Arena Events Modal Share Averages .................................................................... 28 Figure 15 – VeloGO Service Heat Map (August 2016) ...................................................................... 29 Figure 16 – ZipCar Station at Lansdowne ............................................................................................ 30 Figure 17 – EV Charging Station at Lansdowne ................................................................................. 31 LIST OF TABLES Table 1 –Transportation Services for Various Attendance Levels ..................................................... 6 Table 2 – 2015 Major Events Modal Share Summary .......................................................................... 8 Table 3 – 2015 Minor Events Transit Modal Share Average............................................................... 9 Table 4 – Modal Share Targets for Sold-Out Stadium Events .......................................................... 10 Table 5 – Modal Share Targets for Smaller Stadium / Arena Events .............................................. 11 Table 6 – 2016 REDBLACKS Average Modal Share Summary ....................................................... 21 Table 7 – 2016 Ottawa Fury FC Average Modal Share Summary ................................................... 23 Table 8 – 2016 Ottawa 67’s Average Modal Share Summary .......................................................... 25 Table 9 – 2016 Arena Events Modal Share Summary ....................................................................... 27 Table 10 – Recommended Modal Share Targets (Major Events) .................................................... 33 Table 11 – Recommended Modal Share Targets (Minor Events) .................................................... 33 EXECUTIVE SUMMARY This report provides an overview of the Transportation Demand Management (TDM) program for the redeveloped Lansdowne and TD Place in Ottawa, Ontario. Specifically, it provides a summary of the various TDM programs designed to accommodate transportation demands for both day-to-day activity and special events. It also provides an assessment of the TDM experience for special events held over the course of 2016. A number of high-profile events were held at Lansdowne and TD Place during 2016. These events included the Tim Hortons Brier, 12 Ottawa REDBLACKS home games, and a number of other events held in the Arena at TD Place. The TDM marketing campaign was maintained throughout 2016. The campaign promoted the three TDM brands for events: Park & Shuttle, Take Transit, and Bike Park for all Major Events. The Park & Shuttle facilities utilized in 2016 included Canada Post and City Hall for the Ottawa REDBLACKS season. TDM Service Brands The 2016 TDM modal share target for major events (attendance levels between 15,000 and 25,000) were met for all