Stephanie Brinkerhoff Stephanie Brinkerhoff is a licensed cosmetologist, specializing in bridal work and up-styling. With over 5 million followers on Pinterest, 700K on Facebook and 150K on Instagram, her hairstyles are recognized worldwide. She has been featured on several wedding blogs, in several wedding magazines and was recently on the cover of behindthechair on paper. She travels the world teaching her bridal hairstyling techniques to salons and stylists. Her teaching approach is down-to-earth and simple. She believes in creating up-styles that actual brides and clients will want to wear. She loves anything and everything that’s beautiful, soft, feminine and romantic. pinterest.com/stephanieannb facebook.com/hairandmakeupbysteph blog.hairandmakeupbysteph.com @hairandmakeupbysteph youtube.com/hairandmakeupbysteph twitter.com/hairmakeupsteph Undoing the Updo -Most popular wedding looks this season -How to approach them -Hair type -Consultation -Tips -Twisted Side Sweep step-by-step - Braided chignon step-by-step -How to make your portfolio stand out -Utilizing social media -Networking and cross promoting Six Looks Your Clients Will be Asking For This Season Glamorous waves Draped updos Long side braids Updos with Side Swept styles Romantic side updos braid accents Glamorous Waves • Good for a formal or vintage themed wedding. • Prep hair by curling it all towards the face and clipping the curls to let them set. • Use a boar bristle brush to help form the wave. • Good for long hair clients with little to no layering and little to no bangs. • Not good with dresses with lace on the neckline. • Goes well with cathedral veils. Draped Updos • The neckline is looped up to the scalp, creating a draped look. • Good for a formal or casual wedding. • Prep with backcombing underneath to help secure the pins. • Do a small french braid at the nape to help secure pins. • Not good for clients with really thick and long hair. • Not good with dressed with high collars. • Veil or other accessories can be placed where the base is pinned. Long Side Braids • Good for a casual, boho or outdoor wedding. • Prep with curls or texture to make your braids look more bridal. • Make your braids unique. • Not ideal with a veil. Headbands, a broach or flowers would be better. • The longer and thicker the hair, the better. • Place extensions in the hair on the side the braid will be. Also clip smaller extensions midway down the braid if necessary. Updos With Braid Accents • Good for any type of wedding. • Prep by sectioning out the hair for the braid first. • Braids are better on clients with thick hair, but small braids can be made to look larger. • Keep braids soft and part lines hidden. • Goes well with all hair accessories and all dresses. **video tutorial in my ebook - blog.hairandmakeupbysteph.com Side Swept Styles • Good for any type of wedding. • Great for clients who can’t decide between wearing it up or down. • The longer, the better. Use extensions if you can. • Place veils higher. • Suggest placing it on the side that will be facing the audience. Romantic Side Updos • Good for any type of wedding. • Take more time prepping than pinning. Make the curls look really good before you pin. • Prep by curling everything away from the face with a 1 1/2” iron. • Works best on clients with layered hair with shorter layers around the face. • Place veils higher. Twisted Side Sweep STEP 1 • Begin by curling the hair. • Curl everything away from the face on both sides. • Here I am curling with a flat iron, but you can use a wand or a curling iron too. STEP 2 • Backcomb the roots for volume and added grip. • Be sure to keep the top layer smooth. STEP 3 • Sectioning: Section out both sides and the crown area for later. STEP 4 • Let down the shallow side section and begin a twist braid by picking up two pieces by the ear and crossing the bottom one over the top one. STEP 5 • Continue twisting across the back, adding new hair to the bottom section with each twist, and twisting it over the top section. STEP 6 • Secure the end of the twist just behind the opposite ear by inserting bobby pins up into the twist. • You can also insert bobby pins throughout the rest of the twist to secure it to the head. STEP 7 • Let down the crown area and loosely sweep it over to the side, pinning it where you pinned the end of the twist. • Insert the bobby pins up into the hair to secure it in place. STEP 8 • Pick up a small strand of hair and create a pin curl by rolling it up to the scalp, starting at the ends. • The thickness of this piece will depend on the thickness of the client’s hair, and on how big you want the pin curl. STEP 9 • Secure by inserting bobby pins around the outside edges that go in. • To help hide the bobby pins, make sure you don’t put too much hair into one bobby pin. STEP 10 • Repeat two more times, creating three pin curls. STEP 11 • Let down the remaining side and loosely twist back the fringe section, securing with bobby pins just below the pin curls. Finished Look Braided Chignon STEP 1 • Divide the hair into 4 sections - one on each side and two in the back. STEP 2 • Braid both of the back sections and secure each braid with an elastic. STEP 3 • Scrunch up the braid to widen it by pulling on a small piece at the bottom of the braid as you push the rest of the braid upward with your other hand. STEP 4 • You can also pull gently on the sides of the braid to further loosen the shape. STEP 5 • Tuck the end of one of the braids and roll it up until it reaches the nape. STEP 6 • Secure the rolled braid with bobby pins. STEP 7 • Repeat on the opposite side- rolling and pinning the second braid in the same way, tucking it slightly underneath the first braid that you pinned. STEP 8 • Let down the heavy side in the front and create a french braid that incorporates the fringe. STEP 9 • Wrap the braid across the top of the updo and secure with bobby pins underneath the updo. STEP 10 • Repeat with the opposite side, creating a french braid and wrapping it across the top of the updo, pinning on the other side. Finished Look How to Make Your Portfolio Stand Out • Quality over quantity: Get as many professional images as you can. • Give yourself options: When snapping pictures at the salon, take several so you can choose the best one. • Aim for optimal lighting: If the lighting isn’t ideal, take your client outside to take pictures. • Be Selective: Only post your best work. Utilizing Social Media • Get on as many social media platforms as you can. • Post content regularly. • Don’t flood the newsfeed. • Watermark your pictures. • Submit your work to wedding blogs. Networking and Cross Promoting • Reach out to other wedding vendors, especially photographers. • Tag each other and link to each other. • Write guest posts for bigger blogs. • Do vendor spotlights. How do you determine price for on-location services? Marci – Darien Center, NY How do you determine how much time to block out for each updo? Nancy – Jackson, MI How do you get that undone look to last all night? Rhonda – Cambria, CA How do you make your bump and get the curls to stay curled on that bump? Tara – Marysville, KS How do you handle clients who try to get a "deal" because they consider it a simple style, or try to add more people to the package? Brandy – Costa Mesa, CA Do I need to get a really high quality camera to take good looking photos of my work? Or do I need to just make more connections with local photographers to take pictures for me? Andrea – Nooksack, WA When a client books an appointment, do you ask for some form of deposit? Mandy – Corinne, UT How long did it take until you were doing bridal work more than other salon services? Melodie – Grass Valley, CA .