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Providing a Competitive Model of Social Network Penetration with the Presence of Two Opposing Ideas

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Providing a Competitive Model of Social Network Penetration with the Presence of Two Opposing Ideas 2ndInternational Conference on New Challenges in Management and Business Conference Proceedings Ardabil, Iran 9-10 September, 2015 New Challenges in Management and Business Visit us: www.NCMconferences.com www.AIMIconferences.com Language and Style Editors: Zeynab Nemati, AIMI Shirin Negahban, AIMI 2 New Challenges in Management and Business Table of Contents About Organizer 26 Sponsers 27 Conference Venue 28 Scientific Committee 29 Keynote Speeches 34 Building Links and Fulfilling Potential 35 Bernard McKenna Effect of Organizational Loads on Work Stress, Emotional 36 Commitment, and Turnover Intention Serhat ERAT, Lütfihak Alapkan, Çağrı Bulut, Hakan Kitabci, Erkut Altindag, Azize Sahin, Pinar Comez Disruption and Ambidexterity: How Innovation Strategies Evolve? 37 Lutfihak Alpkan Abstracts 38 Organizational Aspects of Psychological Ownership 39 Mohammad Hassan Hassani A Study of the Performance of Sales Staff based on their 40 Demographic Features Zeinab Rashno Dynamic Modeling of Factors Affecting the Promotion of Small 41 Household Electrical Appliance Products to Improve the Marketing of these Products: A Case Study at Pars Khazar Industrial Company Farshad Moradi Gorabpasi, Meisam Jafari Eskandari Future Challenges in Management: The Use of Masscapital by Firms 42 Fernando J. Garrigós Simón A Study of Business Intelligence of Sales Staff based on their 43 Demographic Features Zeinab Rashno 3 New Challenges in Management and Business The Impact of Electronic Procurement on Supply Chain Performance 44 through Information Sharing Reyhaneh Toudeh Behambari, Hamidreza Rezaei Kelidbari The Study of Effective Factors in Human Resources Empowerment 45 Elmira Shakeri, Jafar Beikzad The Theoretical basis of Supply Management: Theoretical and 46 Practical Contributions of Representation Theory Fatemeh Saraf, Mina Farzaneh The Interactive Role of Art in Urban Management: The Effect of 47 Environmental Graphic Design and Urban Management on Urban Furniture and its Development Behzad Mohebbi Hierarchical Distance as a Mediator of HRM Practices and Social 48 Processes: An Empirical Analysis in Spanish Firms Rafael Triguero-Sánchez, Jesús C. Peña-Vinces, Jorge Guillen The Impact of Information Technology on Organizational Strategic 49 Decisions Enhancement Hojatollah Moradi Pordanjani, Mahnaz Asadian, Yazdan Ebrahimi Leadership and Islamic Leadership Qualities from the Perspective of 50 the Quran and Sunnah Saeed Hakimi Nasab The Relationship between Organizational Citizenship Behavior and 51 Social Capital Mohammad Pourdavoudi Applying the Basic Principles of Civic Education with Islamic 52 Approach among Secondary School Principals: A Case Study of Lahrood and Meshkinshahr 2014-2015 Academic Year Sara Fouman Ajerloo, Sadraddin Sattari Leader-like Managers: The Urgent Need of Organizations of the 53 Third Millennium Davoud Kianoosh 4 New Challenges in Management and Business The Relationship between Personality and a Family Factors and Car 54 Purchasing Pattern: A Case Study of Postgraduate University Students Asghar Rajaei Far, Eshagh Rasouli Investigating the Relationship between Company Image and 55 Relationship Marketing and Customers’ Intention to Use Internet Banking Services: A Case Study of Mellat Bank Customers Mostafa Ghazizadeh, Mohammadreza Asadi, Elahe Mokhtari Investigating the Relationship between Quality of Work Life and 56 Organizational Commitment and Employee Job Satisfaction Ziba Batvandi, Ramin Allaei Rouzbahani, Mohammad Gazavi Surveying the Knowledge Management Process from Teachers’ 57 Perspective: A Case Study of Schools in Bile Savar Roghayeh Daneshi, Sadraddin Sattari Value Chain: The Missing Link of Financial Success of Public Sector 58 Shahla Sarvari Brand Equity Management: Customer-based Brand Equity Model 59 Parastoo Qoreyshvandi A Method for Implementing Knowledge Acquired from Crisis 60 Management on Knowledge Management Models Lotfollah Vesalian Studying the Employee Evaluation System in Government Agencies: 61 Advantages and Disadvantages Mehdi Sarayan Examining the Success Factors of Strategic Management in an 62 Educational Complex Sara Javan Amoli, Farnoush Aghashahi Building and Maintaining an Effective Compliance Program 63 Ing. Lucie Andreisová Institutional Theory: A Basis for Market Selection and Segmentation 64 Desislava Budeva, Michael R. Mullen 5 New Challenges in Management and Business The Status of Organizational Culture and Organizational Learning in 65 Education Office of Ardabil Solmaz Vadoodi Surveying the Effect of Emotional Intelligence on Organizational 66 Commitment: A Case Study of Working Students of Imam Reza Applied Science Center Hosna Bakhtiari Investigation into the Existing Motivation Scheme in a Government 67 Agency Hooman Khoshnevis, Abbas Tahmasebi Explaining the Relationship between Organizational Learning 68 Mechanisms and Knowledge Sharing Behavior and Professional Development of Teachers Seyyed Mohammad Seyyedkalan, Reza Zirak, Rasul Azad Examining the Relationship between the Organizational Learning 69 and knowledge Management in Food Industry Company Ghasem Farajpour Khanposhtani, Amir Azar, Zahra Gheybi Customer-Orientation in Hospital: The Importance and the Level of 70 the Related Indices from the Customers’ View Somayyeh Fazaeli, Mehdi Yousefi, Zahrasadat Ershadnia, Saeid Fazaeli, Narges Hosseinzadeh Aval Studying the Effect of Marketing Mix from the Customers' 71 Perspective (4C) on the Competitiveness of Insurance Companies: A Case Study of Tehran Insurance Companies Elmira Manafzadeh, Ali Ramezani Investigating the Relationship between the Spiritual Intelligence and 72 Managers’ Career Success: A Case Study of School Managers of Meshkinshahr Soghra Sadeghzadeh, Tooran Soleimani The Effect of Social Capital on the Development of Organizational 73 Knowledge Management: A Case Study of Social Security Administration of Ardabil Aref Karimi, Shahram Mirzaei Daryani 6 New Challenges in Management and Business Identifying and Prioritizing Marketing Mix from the Customers’ 74 Perspective (4c) on the Competitiveness of Insurance Companies Using Multi-Criteria Decision Making ELECTRE Technique: A Case Study of Tehran Insurance Companies Elmira Manafzadeh, Ali Ramezani Size of the Company and its Role in Risk-Taking Level of Active 75 Companies in Tehran Stock Exchange Naser Ali Yadollahzadeh Tabari, Seyyed Mohammad Mir Mohammadi, Mohammad Enayati Proper Stress Management and Reducing its Adverse Effects 76 Mohammad Ebadati The Financial Flexibility in the Companys’ Performance Using GMM 77 Estimation Naser Ali Yadollahzadeh Tabari, Mohammad Enayati, Seyyed Mohammad Mir Mohammadi The Role and Importance of Work in Islamic Culture 78 Ali Abdi Jamayran, Khadijeh Amani, Marzieh Zade Golpayegan, Meysam Badakhshan Farah Abadi The Effect of the Adoption of E-commerce on Financial and Business 79 Performance of Companies: A Case Study of Food Industry Elham Nazirzadeh Gojebiglo Assessing the Challenges Related to the Implementation of Intelligent 80 Systems of Business Management in an Organization: A Case Study of Telecommunication Company Atousa Azari, Sajjad Shokohyar, Ruhollah Tavallaee Examining the Relationship between the Professional Qualifications 81 of Engineers, Organizational Commitment, and the Quality of Civil Engineering Projects in Kerman’s Jahad Nasr Company Amirhossein Salajegheh, Hossein Motaharinezhad The Role of Information and Communication Technologies and 82 Advanced Education in Intelligent Learning Seddighe Khorshid, Anahita Dakhili 7 New Challenges in Management and Business How Entrepreneurs Use Marketing Communication for Developing 83 their Businesses on Internet Adelina Eugenia Ivanov The Role of Marketing Programs in Improving the Effective Banking 84 Resources: A Case Study of Refah Kargaran Bank (2010-2012) Eshagh Rasouli, Manouchehr Narvan Competitive Intelligence as an Effective Tool in Effectiveness of 85 Banks Marketing Saeed Ghorbanpoor, Mir Hadi Moazen Jamshidi The Role of Empathy in Management and Leadership of 86 Organizations Tayebe Asadi Malek Abadi Determinants of Corporate Cash Holdings: Evidence from Pakistan 87 Shujahat Haider Hashmi, Mohsin Shabbir, Chaudhary Ghulam Mujtaba Determining the Eligibility of Middle Managers of Governmental 88 Organizations in Iran Dadash Noei Relationship Marketing and Verbal Communication: Examining the 89 Mediator Role of Customer Loyalty Mohsen Akbari, Reza Kazemi, Masoumeh Haddadi Identification and Ranking of the Key Factors Influencing Customer 90 Satisfaction as the Challenges ahead for Managers in Industrial Marketing: A Case Study of Shahid Darvishi Shipbuilding Industry in Bandar Abbas Behshad Mohammadi Jeyhooni, Maliheh Siavashi The Study of the Effective Indices in Choosing a Bank from the 91 Customers’ Perspective in Zanjan Saderat Bank Homa Doroudi, Akram Soleymani 8 New Challenges in Management and Business Recognizing and Ranking the Factors Affecting the Codifying of 92 Marketing Strategies in International Arena after the Sanctions in Food Industry Ghasem Farajpour Khanaposhtani, Shahrzad Mahboubi Azarian, Mahla Seydan Talent Management: The Great Challenge of Leading Organizations 93 Vajiheh Saadat, Zahra Eskandari The Effect of Motivational Practices of High Performance Human 94 Resources on Employees’ Behavioral Outcomes Mediated by Perceived Organizational Support Narges Soleymani Roozbehani, Fereshteh Amin Developing Social Capital Measurement Model Using Fuzzy Logic 95 Ahmad Rajabi Khasavani Gift Giving: The Effect of Brand on Gift Purchase Intension 96 Mohsen
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