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Advertising Information Services Data ADVERTISING INFORMATION SERVICES DATA IMPORTANT NOTE Nielsen has collaborated with the Media Agency Association of Thailand (MAAT) in conducting a survey with media agencies to adjust the rate card and collect the TV advertising spending data as closest to the actual spending as possible. The new rate card will be used starting from April 2020 onwards with details as follows: 1. Adjusting the discount percentage for prime time and non-prime time of each station from the survey results. 2. Subtracting the Agency fee from the rate card including discounts/give away from broadcasters (all cases). 3. Adjusting the price of the broadcaster's time slot between 01:00 - 04.00 to 1,500 Baht, all except for live/special programs that the broadcaster has given advance notice only. TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. JUN 21 VS JUN 20 | 000’BAHT JUN 21 VS JUN 20 | BAHT MILLIONS NO BRANDS JUN 2021 JUN 2020 MEDIA JUN 21 SOV % JUN 20 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 214,891 142,103 TV 5,234 70.38 4,323 65.51 911 21 CABLE/SATELLITE 74 1.00 117 1.77 -43 -37 2 O SHOPPING DIRECT SALES 135,968 95,771 RADIO 277 3.72 267 4.05 10 4 3 AIS MOBILE PHONE SYSTEM 128,251 10,445 NEWSPAPERS 223 3.00 240 3.64 -17 -7 4 LAZADA.CO.TH 84,172 31,471 MAGAZINES 48 0.65 44 0.67 4 9 5 RS MALL DIRECT SALES 81,827 136,371 CINEMA 111 1.49 250 3.79 -139 -56 6 COKE SOFT DRINK 75,385 29,439 OUTDOOR 485 6.52 413 6.26 72 17 7 OK HERBAL COLOURANTS 62,225 97,211 TRANSIT 276 3.71 329 4.99 -53 -16 8 SHOPEE SOFTWARE 60,685 17,234 IN STORE 47 0.63 28 0.42 19 68 9 MONOMAX.ME 60,064 40,706 DIGITAL 663 8.91 NA NA NA NA 10 NESCAFE COFFEE READY MIXED 54,903 54,274 TOTAL 7,437 100.00 6,599 100.00 838 13 TOP 10 BRANDS GROUP ESTIMATED ADSPEND ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Exclude Section: Classified, CD/DVD (Musical & Film Products), Exclude Section: Classified, House ads Government & Community Announce, Leisure, House ad. YTD JUN 2021 VS YTD JUN 2020 | 000’BAHT YTD JUN 2021 VS YTD JUN 2020 | BAHT MILLIONS NO BRANDS 2021 2020 MEDIA 2021 SOV % 2020 SOV % DIFF % CHANGE 1 29 SHOPPING DIRECT SALES 795,586 609,814 TV 31,563 67.78 28,421 66.18 3,142 11 2 COKE SOFT DRINK 653,968 283,369 CABLE/SATELLITE 534 1.15 780 1.82 -246 -32 3 RS MALL DIRECT SALES 580,384 1,111,794 RADIO 1,576 3.38 1,766 4.11 -190 -11 NEWSPAPERS 1,225 2.63 1,386 3.23 -161 -12 4 O SHOPPING DIRECT SALES 533,482 372,132 MAGAZINES 302 0.65 365 0.85 -63 -17 5 TEPTHAI HERBAL TOOTHPASTE 492,792 267,003 CINEMA 1,771 3.80 1,672 3.89 99 6 6 LAZADA.CO.TH 492,591 154,409 OUTDOOR 3,104 6.67 2,978 6.93 126 4 7 TESCO-LOTUS SUPERCENTER 363,981 282,503 TRANSIT 1,832 3.93 2,404 5.60 -572 -24 8 NESCAFE COFFEE READY MIXED 319,801 297,226 IN STORE 333 0.72 312 0.73 21 7 9 TOYOTA PASSENGER CARS 287,023 152,472 DIGITAL 4,325 9.29 NA NA NA NA 10 SHOPEE SOFTWARE 285,084 92,610 TOTAL 46,565 100.00 42,942 100.00 3,623 8 TOP 10 ADVERTISERS ESTIMATED ADSPEND TOP 10 ADVERTISERS ESTIMATED ADSPEND Exclude Section: Classified, House ads Exclude Section: Classified, House ads JUN 21 VS JUN 20 | 000’BAHT YTD JUN 2021 VS YTD JUN 2020 | 000’BAHT NO BRANDS JUN 2021 JUN 2020 NO BRANDS 2021 2020 1 UNILEVER THAI TRADING CO.,LTD. 567,459 110,846 1 UNILEVER THAI TRADING CO.,LTD. 2,733,795 1,738,697 2 MONO SHOPPING CO.,LTD. 214,891 9,153 2 NESTLE(THAI) LTD. 1,538,245 1,030,373 3 NESTLE(THAI) LTD. 183,461 244,894 3 PROCTER & GAMBLE (THAILAND) 1,182,955 938,773 4 ADVANCE INFO SERVICE PCL. 182,453 104,037 4 MASS MARKETING CO.,LTD. 888,187 546,691 5 PROCTER & GAMBLE (THAILAND) 178,564 147,073 5 MONO SHOPPING CO.,LTD. 811,367 9,153 6 GMM CJ O SHOPPING CO.,LTD. 135,968 95,771 6 COCA-COLA (THAILAND) 809,606 413,469 7 MASS MARKETING CO.,LTD. 110,661 122,441 7 TOYOTA MOTOR THAILAND CO.,LTD. 626,696 516,167 8 COLGATE-PALMOLIVE(THAILAND)LTD 108,968 22,208 8 COLGATE-PALMOLIVE(THAILAND)LTD 623,056 238,493 9 THAI SAMSUNG ELECTRONICS LTD. 101,901 27,675 9 LIFESTAR CO.,LTD. 615,686 1,121,654 10 RECKITT BENCKISER (THAILAND) CO.,LTD. 90,990 93,494 10 ADVANCE INFO SERVICE PCL. 603,225 641,282 UPDATE: 12/07/2021 Copyright © 2021 Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute TELEVISION AUDIENCE DATA – June 2021 IMPORTANT NOTE Nielsen’s Television Audience Measurement (TAM) captures and delivers unparalleled insights into what audiences are watching across Thailand nationwide, aged 4 years old and above. % Reach = Number of different individuals which have seen at least one minute of a channel Average TVR = Average number of individuals watching TV during a specific time TOP 10 CHANNELS AMONG ADULTS (35+ YEARS OLD): 37.2 MILLION PEOPLE UPDATE: 02/07/2021 BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 80.72 3.08 CH3 76.71 1.97 CH7 76.85 1.83 CH7 76.21 1.82 CH7 74.87 1.90 CH3 72.25 0.95 MONO 29 66.41 1.39 MONO 29 64.61 1.27 MONO 29 61.57 0.90 THAIRATH TV 73.38 1.19 AMARIN TV 68.00 1.16 ONE 65.26 0.71 WORKPOINT TV 65.53 1.00 THAIRATH TV 69.72 1.09 AMARIN TV 65.07 0.70 ONE 65.15 0.98 WORKPOINT TV 63.35 1.06 THAIRATH TV 67.84 0.65 AMARIN TV 70.57 0.97 ONE 62.43 0.85 WORKPOINT TV 53.34 0.51 CH8 58.65 0.62 CH8 56.38 0.75 CH8 53.60 0.46 MCOT HD 56.02 0.38 PPTV 56.70 0.36 TRUE4U 43.74 0.23 PPTV 57.89 0.35 TRUE4U 49.56 0.32 PPTV 48.94 0.17 TOP 10 CHANNELS AMONG YOUNG ADULTS (15-34 YEARS OLD): 18.5 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 62.37 1.04 CH3 53.69 0.81 CH7 58.20 0.89 CH7 48.47 0.69 CH7 51.42 0.77 MONO 29 44.27 0.50 MONO 29 47.54 0.51 MONO 29 46.92 0.47 CH3 53.32 0.42 ONE 42.01 0.39 AMARIN TV 41.78 0.37 ONE 44.49 0.28 WORKPOINT TV 40.52 0.38 THAIRATH TV 43.82 0.35 AMARIN TV 43.25 0.24 THAIRATH TV 47.30 0.30 WORKPOINT TV 41.02 0.34 THAIRATH TV 44.08 0.23 AMARIN TV 40.41 0.27 ONE 37.39 0.30 WORKPOINT TV 36.81 0.23 CH8 35.14 0.25 CH8 32.41 0.17 CH8 32.72 0.13 MCOT HD 33.88 0.16 PPTV 34.18 0.12 TRUE4U 26.54 0.11 TRUE4U 33.22 0.11 TRUE4U 31.44 0.10 GMM25 28.14 0.07 TOP 10 CHANNELS AMONG KIDS (4-14 YEARS OLD): 8.7 MILLION PEOPLE BANGKOK URBAN UPCOUNTRY RURAL UPCOUNTRY % Reach Average TVR % Reach Average TVR % Reach Average TVR CH3 59.70 1.22 CH7 58.28 0.98 CH7 64.84 1.07 CH7 62.06 1.09 MONO 29 52.62 0.85 CH3 59.90 0.41 WORKPOINT TV 41.45 0.69 CH3 56.20 0.72 MONO 29 53.11 0.41 MONO 29 51.38 0.69 WORKPOINT TV 44.12 0.47 ONE 52.12 0.36 AMARIN TV 46.04 0.50 AMARIN TV 48.91 0.37 AMARIN TV 53.17 0.29 THAIRATH TV 48.54 0.41 ONE 38.00 0.34 THAIRATH TV 51.10 0.26 ONE 44.48 0.32 THAIRATH TV 46.21 0.27 WORKPOINT TV 36.30 0.19 CH8 33.67 0.16 TRUE4U 32.35 0.19 CH8 36.79 0.16 TRUE4U 31.43 0.15 CH8 35.21 0.17 TRUE4U 29.58 0.10 PPTV 34.72 0.10 PPTV 31.68 0.10 GMM25 31.10 0.08 TOP 10 CHANNELS AMONG ALL 4+ YEARS OLD: 64.5 MILLION PEOPLE 4-14 15-34 35+ % Reach Average TVR % Reach Average TVR % Reach Average TVR CH7 62.99 1.05 CH7 55.19 0.83 CH7 76.31 1.85 CH3 59.03 0.59 CH3 54.74 0.60 CH3 74.48 1.49 MONO 29 52.78 0.55 MONO 29 45.37 0.49 MONO 29 62.96 1.05 ONE 47.92 0.35 ONE 42.47 0.30 AMARIN TV 66.53 0.84 AMARIN TV 51.29 0.34 WORKPOINT TV 38.33 0.28 THAIRATH TV 69.06 0.83 WORKPOINT TV 38.74 0.32 AMARIN TV 42.49 0.27 ONE 64.61 0.78 THAIRATH TV 49.66 0.28 THAIRATH TV 44.49 0.27 WORKPOINT TV 57.37 0.71 CH8 36.03 0.16 CH8 33.01 0.16 CH8 54.96 0.55 TRUE4U 30.45 0.13 TRUE4U 28.66 0.11 TRUE4U 46.30 0.26 GMM25 31.84 0.08 GMM25 28.72 0.07 PPTV 51.99 0.24 Copyright © 2021 Nielsen Company (US), LLC.
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