GOOGLE STREET VIEW TREKKER Project outcomes and lessons learned
Mount Kosciuszko summit, Kosciuszko National Park 1 2 3 4 google.com/maps/about/partners/streetview/trekker
5 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
6 Why Google Street View?
• First organisation in Australia to participate in the Google trekker loan program • New technology to deliver an innovative product which supports customer/visitor Barrington Tops National Park engagement
7 Why Google Street View?
• Provide a previously unavailable vantage point for people from all over the world to explore our national parks • Legacy of data for: - tourism - biodiversity - asset management
Warrumbungle National Park 8 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
9 What we set out to capture
• 16 NSW national parks from across the state • Launch the data at World Parks Congress
10 What we set out to capture
• 16 NSW national parks from across the state • Launch the data at World Parks Congress • We collected 25 parks
11 What we set out to capture
• 16 NSW national parks from across the state • Launch the data at World Parks Congress • We collected 25 parks • 400km’s of walking tracks • 700km’s of roads and trails • 15km’s of waterway
12 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
13 Selecting your capture route
• Prioritising parks: - NPWS manages: . Around 7 million hectares of parks . Landscapes from Cape Byron State Conservation Area rainforests and rugged bush to coastal environments and outback deserts
14 Selecting your capture route
• Prioritising parks: - Google Analytics from website - great walking tracks - national landscapes - World Heritage Areas - diverse environments of NSW - extra parks
Gundabooka National Park 15 Selecting your capture route
• Selecting routes: - existing Street View data - where is the trekker/staff best suited to go - marketability of selected routes
Muttonbird Island Nature Reserve 16 Selecting your capture route
• Daily route capture: - distance and ability to carry the trekker - safety and fatigue - walking vs vehicle mount
Ben Boyd National Park Yuraygir National Park Royal National Park 17 Selecting your capture route
• Final selected routes: - GIS maps - local area input - Avenza PDF Maps
18 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
19 Collecting the imagery
• Flexibility during capture: - weather - local resource availability
Montague Island Nature Reserve 20 Collecting the imagery
• Additional Google resources: - Street View car - Business View camera • Transporting the trekker: - large pelican cases - vehicle mount - batteries on aircraft
Sydney Harbour National Park 21 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
22 Accessing your Street View
• Marketing campaign • Hyperlinks • Street View Containers
www.nationalparks.nsw.gov.au
Blue Mountains National Park 23 Google Street View Trekker
• Why Google Street View? • What we set out to capture • Selecting your capture route • Collecting the imagery • Accessing your Street View • Media and publicity
24 Media and publicity
• Capitalise on the media – Statewide: - two prime time news packages - one weekend breakfast news package - double page article in The Sunday Telegraph - ABC 702 radio interview
25 Media and publicity
• Capitalise on the media – Local: - prime time local news package – Central Coast - ABC Newcastle radio interview with local Area Manager - numerous articles in local papers across NSW
Border Ranges National Park Tomaree National Park 26 Media and publicity
• Capitalise on the media – Social: - two corporate Facebook posts: . double the average reach and about four times the average engagement - Yammer
Mungo National Park 27 Media and publicity
• Be prepared to get a lot of attention • Talk and engage with visitors you meet
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