Transforming Canada Through the Power of Sport Canadian Olympic Committee Annual Report | 2014 2 0
TRANSFORMING CANADA THROUGH THE POWER OF SPORT CANADIAN OLYMPIC COMMITTEE ANNUAL REPORT | 2014 2 0 1 4 PRESIDENT’S CEO’S 2014 BY THE SOCHI OLYMPIC #WEAREWINTER CELEBRATION OF SPORT MARKETING FOUNDATION OPERATIONS MESSAGE REPORT NUMBERS WINTER GAMES EXCELLENCE P.4 P.6 P.8 P.12 P.16 P.20 P.22 P.26 P.30 P.32 PRESIDENT’S CEO’S 2014 BY THE SOCHI OLYMPIC #WEAREWINTER CELEBRATION OF SPORT MARKETING FOUNDATION OPERATIONS MESSAGE REPORT NUMBERS WINTER GAMES EXCELLENCE FRIENDS IN SPORT, In 2014, the Canadian Olympic Committee took and 5 bronze – making it Canada’s best ever Together, with all levels of government, our cor- further steps to enhance its mission of trans- Olympic Games result outside of North America. porate and sport partners, and the media, the forming our country through the power of sport. Together, we have re-enforced the concept of Canadian Olympic Movement continues to build Now is the time for our entire sport community ‘winning’ in Canadian culture, as opposed to the momentum needed to reach new heights in to become one Team in this effort. just ‘participating’. our collective history. And the work has already begun. Collectively, Once we returned home, our entire organization Yours in sport, we have placed a larger emphasis on col- turned our attention to celebrating our successes laborating with the federal government, our by gathering in six cities including Calgary for provinces, corporate Canada and our sport the Celebration of Excellence and Olympic Hall partners. Doing this has helped build tremen- of Fame Gala. Through the contributions of dous momentum among Canada’s national many Canadian Olympic supporters, we were Marcel Aubut sport federations – the foundation of our coun- able to honour Canada’s Olympic achievements try’s sport system.
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