Messe Stuttgart

01 | 2015 4 Euro Message Trade Fairs Congresses Events

Years of 75 MesseStuttgart Stuttgart Messen und Ausstellungen 2014 – 2016

19. Echtdampf-Hallentreffen 8. Microsys Dampfbetriebene Modelle von Eisenbahnen, Technologiepark für Mikro- Straßenfahrzeugen, Schiffen und stationären Anlagen und Nanotechnologie 2015 09. – 11.01.2015 Messe Karlsruhe 05. – 08.10.2015 Messe Stuttgart

1. Control India 21. Druck+Form Fachmesse für Fachmesse für die graﬁ sche Industrie Qualitätssicherung 07. – 10.10.2015 Messe Sinsheim 05.– 07.02.2015 Ahmedabad, India

1. Motek India 24. Fakuma Fachmesse für Internationale Fachmesse Produktions- und Montageautomatisierung für Kunststoffverarbeitung 05.– 07.02.2015 Ahmedabad, India 13. – 17.10.2015 Messe Friedrichshafen

3. Faszination Modellbahn 14. Faszination Modellbau Internationale Messe für Modell- FRIEDRICHSHAFEN eisenbahnen, Specials & Zubehör Internationale Messe für Modellbahnen und Modellbau 06. – 08.03.2015 Messe Sinsheim 30.10. – 01.11. 2015 Messe Friedrichshafen

3. Faszination Modelltech 12. Blechexpo Internationale Messe für Internationale Fachmesse Flugmodelle, Cars & Trucks für Blechbearbeitung 20. – 22.03.2015 Messe Sinsheim 03. – 06.11. 2015 Messe Stuttgart

14. Control Italy 5. Schweisstec Fachmesse für Internationale Fachmesse Qualitätssicherung für Fügetechnologie 26. – 28.03.2015 Messe Parma / Italien 03. – 06.11. 2015 Messe Stuttgart

14. Motek Italy 2. Coilex Fachmesse für Produktions- Technologiepark zur Fertigung und Montageautomatisierung mechatronischer Komponenten 26. – 28.03.2015 Messe Parma / Italien 03. – 06.11. 2015 Messe Stuttgart

13. Optatec 17. Agri Historica Internationale Fachmesse für optische Technologien, Traktoren – Teilemarkt – Vorführungen Komponenten und Systeme

25. – 26.04.2015 Messe Sinsheim 2016 07. – 09.06.2016 Messegelände Frankfurt / M.

29. Control 5. Stanztec Internationale Fachmesse Fachmesse für Qualitätssicherung für Stanztechnik 05. – 08.05.2015 Messe Stuttgart 21. – 23.06.2016 CongressCentrum Pforzheim

6. Control China 35. Motek Fachmesse für Internationale Fachmesse für Qualitätssicherung Produktions- und Montageautomatisierung

CHINA 26.– 28.08.2015 SINEC W5 Hall 10. – 13.10.2016 Messe Stuttgart

34. Motek 10. Bondexpo Internationale Fachmesse für Internationale Fachmesse Produktions- und Montageautomatisierung für Klebtechnologie 05. – 08.10.2015 Messe Stuttgart 10. – 13.10.2016 Messe Stuttgart

9. Bondexpo 32. Internationale Modellbahn Ausstellung Internationale Fachmesse Internationale Ausstellung

für Klebtechnologie IMA für Modellbahn und -zubehör nternationale odellbahn 05. – 08.10.2015 Messe Stuttgart 32. usstellung November 2016 Koelnmesse

P. E. Schall GmbH & Co. KG Messe Sinsheim GmbH Gustav-Werner-Straße 6 . D-72636 Frickenhausen Neulandstraße 27 . D-74889 Sinsheim T +49 (0)7025 9206-0 . F +49 (0)7025 9206-880 T +49 (0)7261 689-0 . F +49 (0)7261 689-220 [email protected] . www.schall-messen.de [email protected] . www.messe-sinsheim.de Contents

News – Trends 04 Messe Stuttgart expands Double the number of visitors, , three times more exhibitors since the move to the Fildern 05 Editorial: Trade fair history “live“

Cover Story 08 75 Years of Messe Stuttgart 75 years of dynamics and innovation

Location Stuttgart 16 Eco-holiday destination Stuttgart 29 State capital of Stuttgart makes exemplary contribution towards sustainability 19 Potential and projects Community portrait: Leonberg

Trade Fairs – Markets 20 Retro Classics Retro‘s 15th anniversary 22 R+T 50th anniversary of a global meeting 26 CMT Dream destinations 29 The market for good taste New special areas 30 MEDIZIN 50th edition of doctors‘ congress xx 32 Control Quality makes the difference

Media – People 44 Portrait: Reinhard Schlossnikel, Department- Director Personnel & Organisation, Messe Stuttgart 30 Events – Congresses 46 Thinking the impossible Flexibility is the key at the ICS 47 Away from beaten paths New ways to approach customers

Stuttgart Sightseeing 48 Architecture hotspot Stuttgart Top attractions for architectural enthusiasts 49 Pit stop for trade fair guests relaxa Waldhotel Schatten Stuttgart 49 Fresh, fast, enjoyable coa Stuttgart

Opinions + Imprint 50 Opinions: Birgit Priemer, Deputy Editor-in-Chief of auto motor und sport 32 50 Imprint

3 Message 1 | 2015 News – Trends Messe Stuttgart expands Since the relocation of Messe Stuttgart to the Filder area, the number of visitors attending the national and international trade fairs and exhibitions has doubled while the number of exhibitors and amount of stand space have actually tripled.

Messe Stuttgart moved into its exhi- Growth rates, which make the trade to acquire more exhibitors who rent- bition halls in the Filder area just over fair city of Stuttgart the front runner in ed more exhibition space,“ says Prof. seven years ago – the start of a brand Germany – a long way ahead of com- Dr. Manfred Kirchgeorg, author of the new era. Ever since then, the annual petitors. This was revealed in a cur- study. Stuttgart is the leading venue average number of visitors attending rent study on market shares and key in Germany for regional trade fairs the national and international trade figures of the largest German trade and, in particular, public events. This fairs and exhibitions has more than fair centres that was carried out by applies both to the number of exhib- doubled (approx 175,000, + 132 per the Leipzig Graduate School of Man- itors (around 6,400 in 2013, market cent). The amount of stand space has agement (HHL). “The trade fair city share: 12 per cent), the stand space tripled (around 170,000 square metres, of Stuttgart has been able to stage (around 185,000 square meters in + 202 per cent) while the number of far more international events thanks 2013, market share: 10 per cent) and exhibitors has actually more than tri- to its new trade fair grounds. Messe the number of visitors (660,000 in pled around 5,000, + 219 per cent). Stuttgart has therefore also been able 2013, market share: 11 per cent).

Demand from all over the world

“The study proves how hard our team has worked,“ says Ulrich Kromer, CEO of Messe Stuttgart, in regard to the publication. “We are proud of the keen demand from exhibitors and visitors throughout the world. Thanks to the construction of Hall 10, we will also be able to satisfy this demand in future.“ Andreas Richter, Managing Director of the Chamber of Commerce and Industry of the Stuttgart Region, also confirms the importance of Messe Stuttgart in adapting the areas to demand in order to remain competitive. His conclusion regarding the study by the Leipzig Graduate School of Management: “With a trade fair centre in Killesberg, Stuttgart would no longer rank among the major German trade fair cities. Landesmesse Stutt- gart only achieved this huge growth in exhibitors, stand space and visitors as a result of the new location next door to Stuttgart Airport. Despite a slightly declining trade fair market, Stuttgart was able to position itself well between 2007 and 2013. The internationally networked economic region of Stuttgart offers good opportunities to further expand this position in the tough competition between Full house: the growth rates of Messe Stuttgart are the highest in Germany. German trade fair centres.“

Message 1 | 2015 4 Looking back is not really our style. That's because

trade fairs are naturally concerned with the future

of industries. With the future of their customers –

and their own future. We kindly ask you to make

an exception in this issue of Message. We are

celebrating a birthday: in 2015 Messe Stuttgart Pitches for campers at Messe Stuttgart. Markus Vogt, will be 75 years old. On 23 May 1940 the Company Spokesman, Messe Stuttgart: Landesmesse Stuttgart Stuttgart City Council approved the change in the GmbH Messe Holidays company name of Stuttgarter Handelshof AG, More and more tourists are using the which had been founded in 1925. The formal administrative act relating to pitches for campers close to the L-Bank Forum (Hall 1) at Messe Stutt- the founding of Stuttgarter Ausstellungs-GmbH took place on 28 May 1940. gart as a base for their visit to the state capital. Open all-year round, this area is specially designed for campers and contains a power supply, showers, toi- lets and on trade fair and exhibition Trade fair history “live” days catering facilities. The rapid-tran- sit railway station is a short walk away, Every anniversary also represents a turning point and combines the past owners of campers are not faced with a search for parking spaces in the city with the present. Eight pages of this issue therefore contain articles on the many centre. Prices per overnight stay and camper: €15, €20 during CMT, €25 different types of trade fairs, exhibitions, congresses and events which Messe during other trade fairs and exhibitions. Maximum of stay: three nights. Stuttgart has developed, organised and staged over the last 75 years.

Trade fairs, and trade fair history as well must be experienced: you, esteemed

R+T Australia: readers, can be present “live” on some occasions in our title story. The text

Successful start contains references to short films. Using your smartphone or tablet, simply

The successful première of R+T Aus- scan the marked images with the “Print to Life” app and watch a historical video tralia demonstrated the great potential of the roller shutter, door/gate and clip relating to the topic. Would you like to delve even deeper into 75 years of sun protection industry “down under“. Stuttgart trade fair history? If so, I recommend you that you read our 120-page Over 70 renowned manufacturers took part in the première of the Stuttgart anniversary magazine – now available from us. trade fair offshoot at the Melbourne Convention and Exhibition Centre from The topic of anniversaries will be examined elsewhere in this issue of Message: 21 to 23 August 2014. The first event of this kind on Australian soil provided R+T, leading world trade fair for roller shutters, doors/gates and sun protection, decision-makers in the construction industry, architects, building outfitters will celebrate its 50th anniversary this year – together with the Doctors’- and public sector representatives with an ideal platform to exchange infor- Congress during MEDIZIN. Not quite so old, but no less successful is Retro mation about the latest products and Classics, one of Europe’s most important exhibitions for historic and classic developments. 40 national and 34 international exhibitors presented their cars. It will be staged for the 15th time in 2015. We will introduce Karl-Ulrich latest products on an area of 1,600 square metres. The trade fair première Herrmann, the “mastermind” behind Retro Classics, in a short interview. was attended by visitors from 25 countries and every continent. We hope you enjoy reading the magazine.

5 News – Trends

Messe Stuttgart: Impressionistic compositions of colour and light

Trade fair halls: endless rooms, steel two years, he has been impressively ours and forms. Orel's photos in large girders, concrete? Not for Frank M. setting the scene in the exhibition format decorate the buildings of Orel. The Stuttgart photographer sees halls. At the same time converting Messe Stuttgart, and are found in the trade fair centre on the Filder in them to places full of magic, immersed smaller size in the illustrated Messe his very own special way. For around in an impressionistic interplay of col- books. The recently published second volume is being sent to exhibitors and serves as a guest present for the company's partners. Orel, who has made a name as, among other things, an automobile photographer for renowned brands such as Porsche, Jaguar and Rolls Royce, takes photographs of architecture, technology and vehicles in the same way as for modern nude photography; he treats machines and equipment like human models, with direct, harsh incident light. Re- flections rouse technology to life, breathe sensuality into it, and thus also bring out the best in the unique aura of the Stuttgart trade fair The photographs of Frank M. Orel emphasise the aura of modern trade fair architecture. architecture.

Building site(s): Ulrich Kromer, spokesman for the management of Landesmesse Stuttgart GmbH.

“The year 2015 has a lot to offer“

Admittedly: In comparison with the trade fairs in Leipzig and Frankfurt, both of which can look back over centuries of trade fair activity, 75 years of Messe Stuttgart is rather modest. Nevertheless, we will be celebrating a proud anniversary in 2015, and it’s exciting to see what has been created over the past seven and a half decades. For Stuttgart was and is the birthplace and host of many large trade fairs and numerous new, exciting trade fair themes. You can read more about that, and about what else has happened over these past 75 years on Killesberg and in the new trade fair centre on the Filder in the cover story of this edition of Message and in the “75 years Messe Stuttgart” chronicle, which is also appearing in January 2015. One way or the other, the year 2015 has a lot to offer us. In the autumn – if all goes well – we will lay the foundation stone for the new Hall 10 and the expansion of the West Entrance. A foundation stone in a double sense, for the additional surface area will enable us to crack the 150 million Euro turnover threshold in the strong even-numbered years. In May 2015, the first event of Moulding Expo, the international trade fair for tool, pattern and mould making, will come “on stream” with probably over 400 exhibitors. If everything goes as expected, we will thus also lay a foundation stone for a strong industrial trade fair in the odd-numbered years. Within the framework of our autumn trade fairs, this year will see the start of “veggie & frei von”, the leading trade fair for enjoyment and health, another special segment – in addition to Slow Food, Fair Handeln, Spielemesse and numerous other consumer events. This specialisation in society’s special interest themes also for the consumer shows is one of the reasons that our end consumer trade fairs are successfully asserting themselves on the market and, against the national trend, are recording growth. Although you shouldn’t count your chickens before they have hatched, one thing is clear even at this point in time: The year 2015, although it is traditionally a year with lower turnover, will see some new things happen, and will thus be an important milestone for the coming years at Messe Stuttgart. I wish you, dear readers, a successful, healthy and positive 2015.

Message 1 | 2015 6 When people get together to hear the latest news and swap opinions, when companies invite guests so that they can present their products and services – such occasions demand the perfect interaction of speech, images and light. If you want to get your message across perfectly, you should trust a partner that can offer know-how, experience, creativity and reliability: trust us.

Your authorised partner of the Stuttgart Trade Fair Centre

www.NeumannMueller.com

NMGM-2012-052_Anz_Message-Messe-Stuttgart_e001.indd 1 01.08.12 16:43 Cover Story

75 years Messe Stuttgart Seven and a half decades full of dynamism and innovation: the history of Messe Stutt- gart reflects the history of its time. From its establishment right up to the present day.

Messe Stuttgart is now one of the shareholders signed the contract on submitted an application to stage the most important economic factors for 8 November 1940 , the Second World Third Reich Horticultural Show in 1939 the city of Stuttgart and the federal War was already raging. Consequent- and was chosen as the venue. The state of Baden-Württemberg. And ly, very little happened at first on the Potsdam-based garden designer Prof. therefore for one of the most innova- site in Stuttgart-Killesberg from 1940 Hermann Mattern transformed the site tive and strongest economic regions in to 1945. One or two small events were on Feuerbach Heath into one of the Europe. The result of a success story – held there up until 1942. However, most beautiful parks in Stuttgart. In with a less favourable beginning. The more than 180 bombs then turned addition to a monumental entrance formal administrative act relating to Killesberg Park and the exhibition halls area, four exhibition halls were con- the founding of Stuttgarter Ausstel- into a crater landscape. structed on the site covering an area lungs-GmbH on 28 May 1940 was not After everything had apparently star of almost 50 hectares. Crowds flocked blessed with good fortune. When the ted so promisingly. In 1935, Stuttgart to the opening on 22 April 1939 when the brand-new Killesberg miniature railway steamed through the spacious “With the new location on the Filder, grounds. But everything then came to Messe Stuttgart and the ICS Inter- an abrupt end on 1 September 1939. From 1942 onwards, vegetables for national Congress Center Stuttgart are hospitals in Stuttgart were grown in playing in the Champions League.“ Killesberg. In 1941/42, the halls in Killesberg High Park were used as a Michael Föll, Chairman of the Supervisory Board detention centre for the deportation of Landesmesse Stuttgart GmbH of Jewish citizens: the darkest chapter

Message 1 | 2015 8 Killesberg was turned Messe Stuttgart into one of the most became part of the beautiful parks in economic miracle in Stuttgart for the Third the 1950s with new Reich Horticultural exhibition halls. The Show in 1939. With the event portfolio Killesberg miniature included, for example, railway, water attractions trade fairs and public and exhibition halls. exhibitions such as Der Bombs reduced the site Häusliche Kreis and the to rubble and ashes. Butchers' Trade Fair. 1940 –1959

When you see this symbol on a QR code for Android: QR code for Apple: picture, you can watch short films Simply scan using Simply scan using 75 years Messe Stuttgart using your mobile phone/tablet and the QR scanner of your the QR scanner an app. You will receive the corres smartphone or tablet of your iPhone or ponding “Print to Life“ app for Apple and load the “Print to iPad and load the or Android with the QR codes. Life“ app. “Print to Life“ app.

in the history of Stuttgart-Killesberg. constructed for the Baden-Württem- Boxing matches, international athletics At the end of the Second World war, berg State Exhibition in 1955, whose meetings, concerts: the trade fair cen- the city lay in ruins. This was followed aim was also to strengthen the feeling tre also played an important role in the by reconstruction under the aegis of of belonging between residents of cultural life of the city during the Arnulf Klett, Lord Mayor of Stuttgart. Baden and Württemberg after the 1950s. In 1958 it played host to the The Stuttgarter Ausstellungs-GmbH recent merger of these two German “Rock-‘n‘-Roll King“ Bill Haley. His eu- was re-registered on 21 January 1949. federal states. From 1954 onwards, the phoric fans destroyed some of the hall The city of Stuttgart became the sole South German Broadcasting Corpora- furniture. In addition to a large number shareholder from 1951/52 onwards. In tion (SDR) started broadcasting live of small, now forgotten exhibitions, 1950, Stuttgart played host to the first from a studio at the trade fair grounds the era of the German economic mira- large event after the Second World until it moved to the new studios in cle also saw the start of events which – War, i.e. the German Horticultural Villa Berg in 1965. in a changed form and with a different Show. This gave Managing Director Dr. Heinrich Schiebe and Exhibition Man- ager Albert Ellwanger just under eight “I am confident that the extension of months preparation time to restore the Messe Stuttgart will continue to pro- destroyed Killesberg site – including a new exhibition hall – to new life. They mote the dynamic development and succeeded in accomplishing this huge innovative capacity of the company.“ task. Four new additional exhibition halls were built in Killesberg up until Ingo Rust MdL, Deputy Chairman of the Supervisory Board 1952. Hall 6 and four other halls were of Landesmesse Stuttgart GmbH

9 Message 1 | 2015 Cover Story

A large number of classic Stuttgart trade fairs originated back in the 1960s. R+T, now the leading world trade fair for roller shutters, doors/gates and sun protection, was held for the first time in 1965. At that time as the inter national roller shutter trade fair "R". INTERGASTRA is now one of the most important international trade fairs for the hotel and restaurant industries in Europe. It celebrated its première in Stuttgart in 1967.

The two German Radio Exhibitions in Stuttgart in 1965 and 1969 broke all public records. In 1969, 726,242 visitors turned the exhibition halls in Killesberg into a madhouse at times.

1960 –1969

name – now still form part of the port- ed to the Trans European Express on just the third occasion it was held. folio of Messe Stuttgart. For example Network (TEE), and a modern under- Irony of the history of Messe Stuttgart: Der Häusliche Kreis (1957), which now ground railway network was at least Intherm moved back to Nuremberg in attracts large crowds under the name being planned in Stuttgart. 2000. The reason: the trade fair centre Familie & Heim. Or the Butchers‘ Trade on Stuttgart-Killesberg had become Fair (1953), which ultimately became Early trade fair highlights too small for this event. In 1965, the the Stuttgart trade fair SÜFFA. Or the roller shutter trade fair “R“ enabled international trade fair “Flüssiges Obst“, Right on time at the start of mass mo- Stuttgart to take another step on the the fruit juice section of the pres- torisation in the 1960s, Motor-Sport- road to becoming a top venue for in- ent-day INTERVITIS INTERFRUCTA. Freizeit (MSF), the nucleus of the pres- ternational trade fairs. After its expan- The 1960s saw the continuation of the ent-day CMT, started in Killesberg in sion to include doors, gates and sun economic success story of the 1950s: 1968. Two early Stuttgart trade fair protection, “R“ now called R+T, is the growth, prosperity, full employment – and exhibition milestones also made leading world trade fair for its industry Baden-Württemberg turned into the their début in that decade: the Ger- and is staged in Stuttgart, China, “model state“. And became totally man Radio Exhibitions in 1965 and Turkey and Australia. connected to the big wide world. In 1969 with huge crowds that have nev- 1962, the French State President er been matched to date even by the Desire to travel and eco-frustration Charles de Gaulle came to Stuttgart, International Radio Exhibition (IFA) in followed three years later by Queen Berlin. And the heating trade fair In- In the 1970s, West Germany entered Elisabeth II. In 1967, the state capital therm (1964), with 528 exhibitors and calmer waters after the student proof Baden-Württemberg was connect- 52,000 visitors from all over the world tests in the late 1960s. Until the oil crisis in 1973 brought economic growth to a sudden end. The consequences: a “We are now represented in Stuttgart driving ban and a global economic re- by the Control, Motek and Blechexpo cession, also in the export and car trade fairs. An important step, also for manufacturing state of Baden-Würt- temberg. The world economy and the internationalisation of our portfolio.“ economic growth only picked up again in 1976. A bitter taste remained: ac- Paul E. Schall, company founder and Managing Director of cording to the Club of Rome, the “lim- Paul E. Schall GmbH & Co. KG its of growth“ seemed to had been

Message 1 | 2015 10 Umwelt 72 was the reaction by Messe Stuttgart to nascent environmental awareness during the 1970s. Around 60 exhibitors attended the première of the Metall trade fair in 1975.

CMT, now the world's largest public exhibition for tourism and leisure, was established in 1973. With effect from the 1990s, numerous special sections were added, e.g. Golf & Wellness Holidays, Cruises & Ship Travel, and Cycling & Adventure Holidays with Hiking. 1970 –1979 reached, and the worldwide debate East, i.e. CMT China. Another classic space: Messe Stuttgart had to perform concerning the environment started. event in the Stuttgart trade fair portfo- an almost impossible task during the Messe Stuttgart reacted with a com- lio took up permanent residence in 1980s. Hans-Joachim Köster, President pletely new exhibition. From 30 June Killesberg on 19 August 1972: the of Messe Stuttgart since 1975, and pri- to 9 July 1972, the state capital of largest European viticulture trade fair marily Dr. Walter Gehring, the second Baden-Württemberg became the cen- INTERVITIS INTERFRUCTA with the member of the management team of tre of nascent environmental aware- 48th German Winegrowers‘ Congress. Messe Stuttgart with effect from June ness when it staged “Umwelt 72“ the That the trade fair grounds had been 1980, were responsible for finally giv- “first exhibition devoted to environ- at a crossroads since the early 1970s ing the outdated halls in Killesberg a mental protection in West Germany“. on account of the buildings and exhi- new lease of life from 1981 onwards. A The international trade fair “Umwelt- bition area was not noticeable during new administrative building was con- technik“ was held at the same time. the large number of premières of trade structed and later on Messe Congress The Germans did not let the oil crisis fairs and exhibitions during this period. Centre A (1984), followed by Messe and environmental frustration spoil In keeping with the developing leisure Centre B (1986). This was an important their desire to travel. On the contrary, society, events such as Dein Garten, extension because congresses and talk the 1970s heralded the start of the Elektro-Hobby and Modellbau-Süd events were vital elements of modern large wave of long-distance travel. In (1979) made their début in Killesberg. trade fairs and exhibitions in the 1972, over 10 million West Germans All of them still part of Messe Stutt- 1980s. This was welcomed by the were already holidaying abroad. The gart's autumn line-up. emerging knowledge and information young leisure society was starting to More and more trade fairs and exhibi- society, and Messe Stuttgart was well- become established. In line with this, tions on just slightly more exhibition equipped to cope here. Other modest Caravan, Camping, Tourismus (CCT) started in Killesberg in 1971 and merged in 1973 with Motor, Sport, “Stuttgart Airport is a silent shareholder Freizeit (MSF) to become CMT, now in Projektgesellschaft Neue Messe. the world's largest public exhibition for This not only makes sense in regard to tourism and leisure with numerous special sections (Golf & Wellness Holi- management of the parking areas.“ days, Cruises & Ship Travel, Cycling & Adventure Holidays with Hiking) – Walter Schoefer, Managing Director Stuttgart Airport/Managing and a successful offshoot in the Far Director Projektgesellschaft Neue Messe GmbH & Co KG

11 Message 1 | 2015 Cover Story

During the 1980s, the exhibition halls in Killesberg were adapted to current world standards. An administrative building and Messe Congress Centres A and B were built. Other modest extensions of the trade fair grounds followed in 1986 and 1988 / 89.

The success story of AMB, Exhibition for Metall Working, in Stuttgart started in 1982. The trade fair CAT on the topic of computer-aided technologies in production engineering also ideally matched the high-tech trends in the late 1980s.

1980 –1989 extensions to the trade fair grounds Chamber of Industry and Commerce ly took account of the needs at that followed in the late 1980s. However, for the Central Neckar Region in 1983 time included for example Ident Vision they could hardly keep pace with the and the federal state of Baden-Würt- (1988), now called "Vision", the lead- rapid growth of Messe Stuttgart. temberg in 1987. In 1986, Messe Stutt- ing world trade fair for machine vision. The Presidents of Messe Stuttgart, i.e. gart purchased DURMA, the private Messe Stuttgart followed Baden- Dr. Gehring and, since 1983, Dr. Rain- implementation company for trade Württemberg's entry into the computer Vögele, therefore focused on “ex- fairs and exhibitions, and named it er age with, for example, Telematica pansion with quality and greater inter- DURMA Messe Stuttgart International 84. One year later, didacta, the world's nationality“. At the start of 1981, Stutt- (DURMA MSI). The purpose of this largest trade fair for education and gart City Council adopted a resolution purchase was even greater internation- training, came to Killesberg. Craft top- to transfer responsibility for the Lieder- alisation of the trade fair business. ics were also traditionally well-repre- halle and the Congress and Conven- sented there during the 1980s. The tion Bureau to Messe Stuttgart. They High-tech meets craft trades many new events included SÜFFA, the were followed over the course of time trade fair for the meat industry (1984), by the Hanns-Martin Schleyer-Hall, The mega-trend in the 1980s was high- and eltefa (1981), the trade fair for Stadtwerbung, Easy Ticket and the tech industry. Messe Stuttgart was electrical engineering and electronics. Main Agricultural Exhibition. Stuttgar- well-equipped to deal with this. Pri- ter Messe- und Ausstellungs-GmbH marily with AMB, Exhibition for Metal Go east and online became Stuttgarter Messe- und Kon- Working. Its success story started in gress Gesellschaft (SMK). SMK ac- 1982 and has continued right up to the Eastwards expansion, Single EC Mar- quired two other co-shareholders: the present day. Other events which ideal- ket, multimedia: the 1990s were an exciting decade for Messe Stuttgart. The company gained a leading edge on “The city of Leinfelden-Echerdingen the booming market in East Germany and the Messe Stuttgart have become right at the start of the 1990s. Trade fairs such as Interpharm Leipzig, really good neighbours during the last Sachsenback in Dresden and Fachden- few years.“ tal represented the start of a successful business period for the manage- Roland Klenk, Lord Mayor ment team of Messe Stuttgart. And of the city of Leinfelden-Echterdingen also a time of great emotions. "During

Message 1 | 2015 12 During the 1990s, Messe Stuttgart seized the opportunity to gain a leading edge on the new booming markets in East Germany and staged numerous trade fairs there. These events included Sachsenback for the bakery and confec tionery trades in Dresden.

In the 1990s, the portfolio of Messe Stuttgart also contained suitable trade fairs and congresses for the start of the multimedia age. They included the German Multimedia Congress and the The fall of the Berlin Wall started the “reunification boom“. Stuttgart trade fairs or partici trade fair Multimedia pations were represented in nearly every capital in Eastern Europe in the mid-1990s. Market 1997.

1990 –1999 the opening of Sachsenback with were soon staged. In 1998, the Stutt- Messe Stuttgart has now risen to 54. 1,200 guests,people had tears in their gart communication quartet was held Messe Stuttgart has had a “man in eyes, remembers Dr. Gehring, the for- for the first time: Multimedia Market, Moscow“ since 2001, and a represent- mer Managing Director of Messe Werbetechnik, W & N International ative in Shanghai since 1999. An “off- Stuttgart. "That was the most moving Trade Fair for Neon Advertising, Digi- shoot“ of R+T was staged there in moment I ever experienced during my taldruck, Werbe- und Präsentations- 2005. Intergastra and Interbad cooper- time at Messe Stuttgart." technik and Das moderne Büro. Plus ate with Moscow, and INTERVITIS Thanks to DURMA MSI, Messe Stutt- the Multimedia Congress. Messe Stutt- INTERFRUCTA is exported to Chile, gart also remained active on markets gart, which had been managed since Austria and South Africa. Roland Blein- in Eastern Europe in the following 1996 by Dr. Gehring and Klaus-Dieter roth, since 2006 the new President of years. Stuttgart trade fairs or participa- Heldmann, was the leading trade fair Messe Stuttgart together with Ulrich tions were represented there in nearly venue in this field. Kromer, promoted the internationalisa- every capital in the mid-1990s. “The 2001 represented a year of change for tion of Stuttgart trade fairs, the expan- period between 1991 and 2001 was an SMK: Ulrich Kromer succeeded Dr. sion of international business and the era of constant growth, which was Gehring on 1 July and set the priorities development of new events. higher in Baden-Württemberg than for the following years: internationali- in Germany as a whole,“ stated the sation of Messe Stuttgart, qualification New location and sustainability Baden-Württemberg State Statistical of trade fairs, growth in the congress Office. The reasons for this positive sector and an Internet service offensive The most important decision for the development were “the completion of for exhibitors and visitors. The number future of the company was taken in the Single European Market and in- of international representatives of 2004: the ground-breaking ceremony creased demand for goods in the re- form countries in Eastern Europe and the up-and-coming countries in Asia “With its international orientation and such as China and India“. The second worldwide networking, Messe Stutt- success factor: “increasing labour pro- ductivity due to the large-scale use of gart is an important ambassador for the information and communication tech- city, region and federal state.“ nology“. The Internet age loomed ever larger. In 1996 Messe Stuttgart Fritz Kuhn, Lord Mayor of Stuttgart, state capital of went online. Corresponding trade fairs Baden-Württemberg

13 Message 1 | 2015 Cover Story

It finally happened on 15 June 2005: around 1,000 project participants celebrated the laying of the foundation stone of the new Stuttgart trade fair centre with high- ranking guests from politics, science and culture. The first two trade fairs – Minat and Blechexpo – of guest organiser Paul E. Schall were held from 12 to 16 June 2007. Regular operations started in September 2007.

The only international exhibition Successful exports for metal working in Nanjing! 4th Exhibition for Metal Working & Forming of Messe Stuttgart:

O c t o b e r 13 th t o 15 th, 2014 Nanjing International www.rt-expo.com Expo Centre, the trade fairs AMB Jiangsu, China R+T AUSTRALIA 21 – 23 August 2014 Melbourne

R+T STUTTGART 24 – 28 February 2015 China and R+T – with Stuttgart R+T ASIA 24 – 26 March 2015 Shanghai offshoots in Australia, R+T TURKEY 12 – 15 November 2015 Istanbul China and Turkey. The R+T world trade fairs for roller shutters, doors/gates and sun protection systems.

www.ambchina.com

00_RT-Poster_841x1189.indd 1 12.03.14 09:48

AMERICA’S LARGEST & LONGEST-RUNNING SUSTAINABILITY & GREEN LIVING EVENT GO GREEN Retro Classics, the COME & JOIN US NOV 14, 15, 16 historic and classic car

LOS ANGELES exhibition, started in Sept 12,13,14 LA CONVENTION

CENTER NEW L OCAT 4th year ION! 20,000 attendees

CHICAGO 2001; the American Oct 24, 25, 26 NAVY PIER 9th year 25,000 attendees

SAN FRANCISCO sustainability trade fairs Nov 14, 15, 16

FORT MASON NEW LOCA 13th year TION! 29,000 attendees

LOG ON SAN FRANCISCO OUR WEBSITE FOR Green Festivals became FORT MASON • 2 Marina Boulevard TICKETS NOVEMBER 14, 15, 16 & INFO! HOURS: FRI 12 - 6PM | SAT/SUN 10AM - 6PM OR JOIN US F 13TH YEAR • 29,000 ATTENDEES HAPPY

HOURAY part of the portfolio of FRID 4 to 5 PM GREENFESTIVALS.ORG Messe Stuttgart in 2013. 2000 – 2015 for the new Messe Stuttgart after years was exemplary in the German trade and staged three events therewith that of conflict. Embedded in the Filder to- fair industry," says Roland Bleinroth, company. The Turkish subsidiary of pography, seven standard halls were President of Messe Stuttgart. "There Messe Stuttgart is now called Messe constructed up until 2007 together were also 13 new guest events which Stuttgart Ares Istanbul. At the start of with Hall 1, the present-day L-Bank we managed to acquire for Stuttgart 2011, Messe Stuttgart established a Forum, and the ICS International Con- during this period.“ Since the move up joint venture, Messe Nanjing, with the gress Center Stuttgart as a communi- to the Filder, the trade fair and exhibi- company operating the trade fair cen- cation and event venue. The top- tion portfolio has increasingly reflected tre in Nanjing on the future market of ping-out ceremony was held at the the change in social values. For exam- China. The current portfolio of Messe end of September 2006. The first ple with the Slowfood Trade Fair – the Nanjing includes the machine tool ex- events Minat and Blechexpo from the Market for good taste“ (2007), Con- hibition AMB China, the tourist exhibi- guest organiser Paul E. Schall were sense (2008), Fair Handeln (2009), auto tion CMT China, the logistics trade fair staged at the new location from 12 motor und sport i-Mobility (2010), Slow Logimat China and the construction to 16 June 2007. Food Zurich (2011), Battery & Storage, trade fair Nanjing Building Fair. Since In spite of the economic crisis in 2008, f-cell (2012) and the Green Festivals August 2013, Messe Stuttgart has also Europe's most modern trade fair and (2013) in five American cities. been active for the first time in the congress centre developed extremely In 2009, Messe Stuttgart broke new USA with its own subsidiary and the positively right from the start. “With 17 ground again when it founded its first Green Festivals. And therefore also new trade fair and exhibition topics in foreign subsidiary, took over the ma- remains in the 75th year of its exist- 2007 and 2008, we came up with a jority of the shares in the trade fair or- ence what it always was: an attractive glittering array of innovations which ganiser Ares Furarcilik Ltd. in Istanbul showcase for world markets.

“Messe Stuttgart plays a large part in the success of our economic location Messe Rap "75 years – the story and will also make a positive contribu- continues": scan the QR code and listen tion to its development in future.“ to the Messe Rap. We hope you enjoy it. Winfried Kretschmann, Minister-President of the Federal State of Baden-Württemberg

Message 1 | 2015 14 MESSAGE-Interview Looking to the future

Anyone wanting to enjoy success on trade fair markets in the future must now pursue the right strategy. Ulrich Kromer and Roland Bleinroth, Presidents of Landesmesse Stuttgart GmbH, know how they want to keep the trade fair city of Stuttgart on the road In the last few years, Ulrich Kromer (left) and Roland Bleinroth have brought more to success in the future. trade fairs and exhibitions onto the market than other German trade fair companies.

? 75 years of Messe Stuttgart – a success story. What must Wolfgang Schuster, the then Lord Mayor of Stuttgart, posed happen politically and economically in order to also the slightly provocative question – “When will the next exten- maintain this success in future? sion be due” – during the opening of the new Stuttgart trade fair centre, many people found this excessive. It has now become Bleinroth: Some things are already happening. We provide necessary much earlier than was thought at that time. strong support to small and medium-sized companies in Baden-Württemberg, the surrounding region and the city of Kromer: The new Hall 10 will enable us to increase our Stuttgart. For this purpose, our shareholders and politicians have amount of exhibition space by around 10 per cent by 2018. provided us with fantastic trade fair grounds offering superb And therefore meet market demands. The new hall will play a logistics and first-class transport connections which will be im- vital role in this respect. For a large number of our existing events proved even further with a new stop for the U6 underground and in acquiring new trade fairs and exhibitions. During the line and, in the foreseeable future, the ICE station directly upgrading of the West Entrance, additional congress areas and connected to the Stuttgart Trade Fair Centre. seminar rooms with multiple uses will be created there on the first floor. With a total area of around 640 square metres and Kromer: That’s correct. However, it would be desirable, for ex- matching the same high standards as those in the ICS. ample, to continue optimising the connections to the airport or have more logistics centres nearby. The following principle ? What future strategy will you pursue in the internatio- also applies: industry must also invest in research and develop- nalisation of Messe Stuttgart? ment in future in order to maintain the innovative strength of Baden-Württemberg as a production location. Bleinroth: Every trade fair must have an international exhibitor and visitor structure as otherwise we cannot adequately present ? What role do the construction of the new Hall 10 and the the market opportunities that are relevant to our customers. Our upgrading of the West Entrance play in your future plans? subsidiaries in China, Turkey and the USA play an important role here. Because we are successfully exporting our trade fair themes, Bleinroth: Exhibition space is one of the main production factors we can also attract international buyers and exhibitors to trade of a trade fair company. Since the relocation to the Filder site, we fairs in Stuttgart. This is very efficient if we manage to successful- have been in the fortunate position that we have now again ly position Stuttgart trade fair topics abroad. Successful examples reached and exceeded the capacity limits with five of our own here include R+T, which we currently organise in Germany, Aus- events. Mention must also be made of booked-up guest events tralia, China and Turkey. Or AMB China, CMT China and the sus- and parallel events which urgently require more space. When Dr. tainability trade fairs Green Festivals in five American cities.

15 Message 1 | 2015 Location Stuttgart

State capital Stuttgart makes an exemplary contribution towards the development and implementation of tourist services. Eco-holiday destination Stuttgart The Baden-Württemberg State Government honours the city of Stuttgart and three other tourist destinations for their commitment towards sustainability.

Sustainable tourism – for private or of the federal state of Baden-Würt- rector of Stuttgart-Marketing GmbH, business reasons – is very much in temberg. The state capital has now during the prize-presentation cere- vogue. The trade fair and congress been honoured by Tourism Minister mony. “Our objective is to increase city of Stuttgart sets trends here and Alexander Bonde as a sustainable the share of staged conferences in an makes a valuable contribution to- holiday destination in the Sustaina- environmentally-friendly way.“ He wards the sustainable development bility Check carried out by the said that Stuttgart is also committed Baden-Württemberg State Govern- to the continuous expansion of sus- ment. “Stuttgart is a world-renowned tainable tourist services, especially in venue for trade fairs and congresses. the area of mobility. 70 per cent of our guests come The pioneers of the Sustainability for business reasons,“ emphasised Check were Stuttgart, Europa-Park Michael Föll, First Mayor of the city Rust, Bad Dürrheim and the Swabian- of Stuttgart and Chairman of the Franconian Forest Nature Park. All Supervisory Board of Landesmesse objectives were praised. The Sustain- Stuttgart GmbH. “The Sustainability ability Check was developed with the Check has provided us with an instru- certification company TourCert. It ment to further develop the tourist sheds light on the entire tourism Michael Föll, First Mayor of Stuttgart, services in Stuttgart.“ region. Based on the report, a pro- Head of Tourism Armin Dellnitz and “In the Sustainability Check we focus gramme of improvements for the next Tourism Minister Alexander Bonde (left on the business tourism sector,“ three years will be developed, im- to right) during the prize-presentation. stressed Armin Dellnitz, Managing Di- plemented and finally evaluated.

Message 1 | 2015 16 Three questions for:

Christoph Dahl Managing Director of the Baden-Württemberg Foundation

The Baden-Württemberg Foundation will take part exhibition, for example in the world 1 in the public exhibition Fair Handeln in Stuttgart of sustainable energy generation, from 9 to 12 April 2015. Why? slip into different roles and experi- The subtitle of Fair Handeln really highlights our in- ence live the impacts of our actions volvement. This public event is regarded as an internation- both locally and globally. Work- al exhibition focusing on globally responsible trade and shops and training courses will be activities. This is one of the major challenges of our time. held on the first floor of the vehicle. But only a few people know what this really means and There will also be exciting films on the topics of sustaina- what they actually can do to preserve the chances of future bility and renewable energies. generations for a fulfilled life and thus take account of eco- You will also present the Baden-Württemberg logical, economic and social factors. We want to provide 3 SCHOLARSHIP during Fair Handeln. What does visitors to Fair Handeln with detailed and entertaining this involve? information about the opportunities in everyday life. The Baden-Württemberg SCHOLARSHIP has been avail- How can you explain such a complex topic to visitors able since 2001. Its purpose is to support the international 2 to the exhibition in a detailed and yet entertaining exchange of young people, primarily students, and also manner? a smaller number of young professionals at the start By letting them personally experience the consequences of of their career. Every year it enables around 1,400 their own action or inaction at close quarters. For example scholarship holders from Baden-Württemberg to spend in our expedition vehicle, the focal point of the education time abroad and brings students from approximately 100 initiative Expedition N – Sustainability for Baden-Würt- countries to us here in Baden-Württemberg. Not only temberg. On the ground floor of the 16.5-metre-long to learn German, but also primarily to promote their vehicle people can immerse themselves in an interactive intercultural skills.

Corporate partnership High-tech potential Offizieller Vertragspartner der Landesmesse Stuttgart Over the last few years, interesting binational corporate partnerships have been formed in the Stuttgart Manche tun alles, um conurbation and are now entering the world market with pooled high-tech unserem Ideenreichtum potential. One of the highly promising joint auf die Spur zu kommen. ventures of this kind is the amalga- mation of the French engineering and consulting service company AKKA Technologies with the former Daimler subsidiary MBtech. Both companies operate on the lucrative and keenly contested market of international engineering services. The AKKA Group in the large-scale segment exten- ding from road and rail vehicles through to aerospace. MBtech primarily in the area of technical innovations for automobiles. Under the common umbrella of AKKA Research, customers‘ needs are now analysed, useful synergies are iden- IHR VORSPRUNG durch unsere Lösungen tified and future developments are prepared. For example a new zero- . Elektrotechnik emission car. . Kommunikations-, IT- und Netzwerklösungen . Gefahrenmelde- und Sicherheitstechnik

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] 17 www.ziegler-systemhaus.de Location Stuttgart

Stuttgart Faces: Prof. Dr.-Ing. Michael M. Resch, High Performance Computing Center Stuttgart (HLRS)

High-end for research and industry

There are not many universities worldwide who manage to establish a close link between leading research and top performances for the industry in such a way as in Stuttgart. The High Performance Computing Center of the University of Stuttgart (HLRS), which I have been running since 2003, has an important interface function here. For example, in the area of simulation. Through organisations founded especially for this purpose, such as the 'Höchstleistungsrechner für Wissenschaft und Wirtschaft GmbH’ (hww) (a German super- computing facility), SICOS BW GmbH especially for medium-sized businesses or the Au- tomotive Simulation Center Stuttgart (ASCS) – we provide companies with our computing power and expertise for their projects. There is an abundance of computing power and expertise in the HRLS: Our new high-performance computer delivers 3.8 petaflops. What Prof. Dr.-Ing. Michael M. Resch, does this mean? It calculates in one second what the entire world population, including old High Performance Computing people and babies, would need for a 40-hour week with 8-hour days for roughly five years. Center Stuttgart (HLRS) What is it used for? For example, for Porsche, one of the hww partners, to develop the Panamera platform. Or, for Recom Services GmbH, a Stuttgart-based technology company with only around ten highly specialised employees, to test simulations for the optimisation of large combustion plants. Or, for M.A.R.K 13 from Stuttgart to work out complex animations for the new 3D cinema film “Maya the Bee”. These are just three examples which give you an idea of how close-knit the network of research, industry and medium-sized companies has become at Stuttgart in 20 years. A very special ecological system where everyone benefits from the expertise of others. And an understanding on the part of the state that research, from fundamental research to concrete industrial application, must be conducted, so that it can be successful in the long run. Computing power on a global level is only one side of the coin. But without the appropriate environment it brings little. We are so well positioned here in Stuttgart like hardly any other location in the world.

Stuttgart Bars:

interior, it serves not only high-quality Amici pasta dishes, but also international cuisine with fresh ingredients and products Where to after the trade fair or congress? In this series, Message has sourced from the region. It is recom- selected bars in Stuttgart and the surrounding region for you to try out. mended to book a table due to the high demand. Bar, club lounge at the weekend, an up- right in the Zeppelin Carré. Since 1999, The club lounge of Amici is located scale restaurant – all under the one roof Amici has been one of the hotspots of above the restaurant, and is open every at Amici, not far from Stuttgart Haupt- the state capital. Often classified as a posh Friday and Saturday from 23:00 to bahnhof (central station) and located Italian owing to its name and stylish 05:00 in the morning for partying and dancing. The dress code is elegant and chic, the age group of the club is on average 30 and over. There is a variety of excellent cocktails, different types of rum, fine wines and various champagnes on the extensive drinks list. Snacks are served in the club lounge. Smokers can also enjoy their cigarettes there. Opening times of the restaurant: Mon. – Thurs. 11:00 – 01:00 (kitchen closes at 23:00), Fri. 11:00 – 02:00 (kitchen closes at midnight), Sat. 15:00 – 02:00 (kitchen closes at midnight), Sun. Closed. Club Lounge: Fri. and Sat. 23:00 – 05:00. Reservations: Bar, restaurant, club lounge: Everything under the one roof at Amici. [email protected]

Message 1 | 2015 18 Die clevere Alternative

Historic flair: Market square in Leonberg with its picturesque half-timbered houses. Potential and projects Many communities in the Greater Stuttgart area are important business locations. Message presents them in a series. In this issue: Leonberg.

Before 1945 a pure residential com- tive sector such as the world-famous munity, today a modern commercial René Staud Studios (modern industry centre and a top location in Germany: and advertising photography) and Leonberg has undergone massive Karius & Partner (advertising agency) changes in the last seven decades. In also have their head office in addition to the traditional craft and Leonberg. business enterprises, today the local The economic location of Leonberg economy is characterised by the met- has just under 46,000 inhabitants and alworking industry and service pro- is located directly at the intersections viders: a homogeneous mix of global of the A 8 (Munich–Karlsruhe) and companies, market-leading medi- A 81 (Bodensee–Heilbronn) motor- um-sized companies, innovative start- ways. Stuttgart Airport, Messe Stutt- ups, as well as subsidiaries of nation- gart and the city of the state capital al and international companies, in- Stuttgart, are just a few minutes away Ihr Zuhause während des cluding Bosch GmbH with its Auto- by car. S-Bahn connection for the en- Messeaufenthalts in Stuttgart. motive Electronics Division, Otto tire regional infrastructure of the Cen- Fuchs Oberflächentechnik GmbH, tral Neckar region and bus connec- Hotelapartments mit Küchenzeile, GEZE GmbH with systems for door/ tions to Stuttgart, as well as neigh- gate, window and safety technology. bouring towns and communities also reichhaltigem Frühstücksbuﬀ et und Well-known agencies from the crea- increase the value of the location. Hotelservice zum günstigen Preis.

Nur 9 km vom neuen Messegelände und dem Stuttgart-Airport entfernt. GEZE GmbH, manufacturer for safety technology, and the global company Bosch are just two of the many well-known traditional companies located in Leonberg.

Tel. 0049(0)7157-7360 www.residenz-hotel.de

member of

19 Trade Fairs – Markets

TRADE FAIR CALENDAR

17. – 25.01. | CMT The holiday trade fair. With special exhibitions: Cycling & Adventure Holidays with Hiking, Cruises & Ship Travel, Golf & Wellness Holidays

30.01. – 01.02. | MEDIZIN Trade Fair + Congress

30.01. – 01.02. | TheraPro Trade Fair + Congress

10. – 12.02. | LogiMAT International Trade Fair for Distribution, Material and Information Flow

24. – 28.02. | R+T The leading world trade fair for roller shutters, doors/gates and sun protection

03.03. | Sicherheit + Automation Technical Congress with exhibition Safety and Security in Industry

10. – 12.03. | FASTENER FAIR International trade fair for fastening Retro‘s 15th anniversary and fixing technology A small anniversary and a new superlative: The most 18. – 20.03. | eltefa attractive and state-of-the-art historic and classic car Biggest regional trade fair for the electrical sector trade fair in Europe continues to expand. 26. – 29.03. | Retro Classics The Whole World of Classic Vehicles Take: A perfect mix of offer and ser- From pre-war models and historic 09. – 12.04. | Spring trade fairs vice, spectacular special shows, an at- and classic cars to American road Stuttgart tractive accompanying programme cruisers, motorbikes, commercial ve- With: The market for good taste – Slow Food, and a top location such as Messe hicles through to future classics, there GARTEN, FAIR HANDELN, auto motor and sport Stuttgart. The ingredients for the un- are vehicles from all eras and fields of i-Mobility, KREATIV, World of Yoga. 10. – 12.04.: paralleled success story of the Stutt- application on display at Retro Clas- Minerals, fossils, jewellery, HAUS HOLZ ENERGIE gart-based historic and classic car sics. There are also spare parts, ac- (The large building and energy trade fair) trade fair Retro Classics are here. cessories and clothing for classic and From 26 to 29 March 2015 the trend historic car fans and handymen. Insur- 17. – 18.04. | Invest barometer for the entire industry will ance associations and test organisa- Leading trade fair and congress for finance and attract fans, collectors and dealers tions are also represented and will investment from all corners of the globe to the provide advice on site. Filder region for the 15th time. “Fol- 21.04. | SüdTec lowing new records in the number of Special shows are a visitor magnet The international sub-contracting exhibition for the visitors and exhibitors, we had to in- manufacturing industries of southern Germany crease the exhibition space by a fur- One particular visitor magnet are the 21. – 23.04. | MEDTEC EUROPE ther 20 percent to 120,000 square special shows designed with lots of International trade fair for medical technology metres in comparison to the 2014 attention to detail and well-founded event“, explains Ulrich Herrmann, expertise. At Retro Classics 2015 24. – 26.03. | EMV President and CEO of Retro Messen classic and historic car fans, among International trade fair with workshops for GmbH. “Due to the bustling commer- others, can look forward to the spe- electromagnetic compatibility cial activity, we are also expanding cial exhibition “30 Years of BMW the private vehicle sales platform at M5“. For motorbike fans there is 29. – 30.04. | maintenance the Messepiazza. The commercial a special Maico Motorcycle Show. Platform for industrial maintenance platform remains in the Oskar Lapp In the special show “Design World Hall (Hall 6).“ of Experience“, design studios and

Message 1 | 2015 20 Karl-Ulrich Herrmann

President and CEO of Retro Messen GmbH, founder and organiser of Retro Classics.

? 15 years of Retro Classics at Messe date, this is what distinguishes us from Stuttgart. How did it all start? other historic and classic car trade fairs. With my passion for collecting historic Visitors can concentrate on their areas of and classic cars, a weakening car trade fair interest. This has been a real hit. ama 2000 on Killesberg and a natural idea. The former head of Messe Stutt- ? Other success factors? gart, Dr. Walter Gehring, asked me to The top infrastructure of the trade fair exhibit classic cars in a ama hall. The hall grounds with the airport in close proxi- had to be closed in two parts due to over- mity. Around 20 percent of the exhibi- crowding; ama itself was history after tors come from abroad, the visitors also 2000. Based on the experience in Stutt- come from all over the world. Retro gart, it was a logical move to organise a Classics also showcases everything historic and classic car trade fair. which interests historic and classic car fans at a high level: from the spare part to ? In terms of exhibitors, car and area, Youngtimers to the six million car. The 15th Retro Classics offers historic and today Retro Classics is the largest classic car fans, collectors, dealers and historic and classic cars trade fair in ? Retro Classics already occupies the Retro‘s 15th anniversary private vehicle sellers more exhibition the world. What does its success entire trade fair grounds today. space than ever before in 2015. Some depend on? What should happen next? of the particular highlights include the There are of course several reasons for its With the new Hall 10 in 2018. This numerous special shows. success. Firstly: At Retro Classics there would already be booked out today. was themed halls right from the start. To Our current waiting list is long.

design departments from the automo- TRADE FAIR TICKER tive industry provide insights into the development of brand- and production-specific design. 16. – 20.09. | AMB In 2015 American road cruisers, pick- New record: A total of 90,331 visitors ups and hot rods are once again the came to AMB 2014 in Stuttgart. The focus of Hall 5. “Business with US cars international exhibition for metalwor- is booming“, states Hermann. “In or- king thus secured its position among the der to be able to respond to this rap- top five industry trade fairs worldwide. idly growing genre at Retro Classics, we have set up a 2,500 square metre 28. – 30.09. | SÜFFA Full house at AMB 2014. vehicle sales platform for US cars in With approx. 8,000 visitors from 29 Hall 5 as a special sales area.“ countries, SÜFFA 2014 once again 13. – 15.10. | AMB China Another special show of Retro Clas- maintained its reputation as a must- AMB China – the China metalworking sics 2015 is dedicated to the topic of attend event for the meat industry. and forming exhibition – registered an leather care and treatment in Hall 3 increase of 40 percent in 2014 vis-a-vis on approximately 200 square metres 10. – 11.10. | Fachdental the previous year with 257 exhibitors. Südwest Roughly 11,000 visitors (plus 15 of exhibition space. The Landes- Approximately 6,700 dentists, dental percent) came to Nanjing. innungsverband der Raumausstatter technicians and dental assistants came und des Sattlerhandwerks Baden- to Stuttgart to obtain information on 18. – 21.10. | südback Württemberg (State Association of new industry products from the 266 Around 33,500 visitors and 646 Guilds for Interior Designers and Up- exhibitors at Fachdental Südwest. This exhibitors from home and abroad holsterers) is on board, among oth- corresponds to an increase in visitors came to the 25th anniversary event ers. Special highlight: live upholstery of five percent. of südback in Stuttgart. work on a rare Porsche 928 Strosek during the entire trade fair.

21 Message 1 | 2015 Trade Fairs – Markets

Meeting place for professionals: Today, the R+T in Stuttgart is successful as well as its offshoots in Australia, China and Turkey. 50th anniversary of a global meeting The R+T, leading world trade fair for roller shutters, doors/gates and sun protection systems, has been resident in Stuttgart for the past fifty years. A success story.

In the beginning there was an “R“: The fact that at the start, Messe when the first international roller Stuttgart only planned to do things in shutters trade fair celebrated its début a small way with the “R“ – quote at Messe Stuttgart on the Killesberg from Messe: “Due to its very nature on 23 to 25 May 1965, it was a long the R 65 is not an event that will road to the world's leading trade fair break any records“ – by the 1980s at as it is today. Even at that time, the the latest, this was merely regarded “R“ certainly had one thing in common as the modesty of yesterday. with subsequent events. It exceeded all expectations right from the start. Trade fair of records In 1965, this meant 117 exhibitors from eight countries in one exhibi- The “R“ boomed from 1982 to 1988. A tion hall. The percentage of visitors 30 per cent increase in visitor figures from abroad was between 25 and 40 from event to event meant almost dou- per cent, according to exhibiting com- ble the visitor figures within a period of panies. It was the first hint of the enor- only six years. One of the main reasons mous international potential of the for the rapid growth was the change to Stuttgart trade fair. Two years later, a three-year cycle starting in 1982 and the “R“ already occupied four halls, this coincided with the industry's inno- and the “R 69“ even five. By 1971, vation cycles. In 1988, 40 per cent of It all began in 1965 with the start of the the number of exhibitors had trade fair visitors and 46 per cent of world leading trade fair, the R+T. At that almost doubled: 12,000 visitors came the 500 exhibitors came from abroad. time, it was only known as the “R”. from 31 countries and five continents. The Minister for Economics Dr Martin

Message 1 | 2015 22 Prospects of success: right from the start, Previous record: In 2012, 816 the "R" had an enormous growth poten- exhibitors from 39 countries and tial (top). In 1991, Otto Graf Lambsdorff over 58,000 trade fair visitors opened the expanding trade fair. came to Stuttgart to the R+T. Genuine loyalty

Bangemann held the opening speech From 24 to 28 February 2015, Messe One of the first trade – another sign of the enormous impor- Stuttgart once again becomes an inno- fair visitors was Hans- tance of the "R". vation hub and trend barometer for the Dieter Schröder from Another milestone in history of the roller shutters, doors/gates and sun the town of Bünde in trade fair was the expansion to inte- protection industry. In addition to tried- North-Rhine Westpha- grate the special section “Doors/Gates“ and-tested special shows, forums and lia. He rightly bears this in 1991. The “R“ then became the “R91 congresses, the leading world trade honorary title. “The R with T91“. At first, it was advertised fair will extend its offering with new 65 was a small fair,” he with little efficiency, but for the first elements. This will include the “Art of remembers. “The trade time, it was attended by exhibitors and Planning“ in the ICS International fair only occupied one Hans-Dieter visitors from the new Federal states. Congress Center Stuttgart, with the hall. But it was inter- Schröder has The success was only limited by the “Façades 2015“ congress. Renowned esting.” So interesting attended every restricted space of the Stuttgart fair- architects, engineers and researchers that Schröder returned R+T since 1965. grounds on the Killesberg. The old ex- will present developments, pioneering in 1967, 1969, 1971, hibition halls were bursting at the projects and experiments for the 1973 right through to R+T 2012. seams and many R+T exhibitors threat- façades of today and tomorrow. The And what was the most impressive expe- ened to seek other trade fairs else- bridge from the external building skin rience he had over all these years? “I think where. The liberating blow came with to the interior will be spanned for the perhaps the enormous stand party given the construction of the new trade fair first time by the German Interior De- by the Selve company to celebrate their centre on the Filder. With the first R+T signers‘ Day (GID Day). Another R+T centenary,” said Schröder and laughs. on the new fairgrounds in 2009, the première in 2015 will be the Gentner “The Hazy Osterwald sextet played and 747 exhibitors (increase of 37.6 per Forum “The networked house“ which the catering was incredibly sumptuous. cent) and 57,000 visitors were really will provide deep insights into the For those times, it was something very impressed. And there was more to complex topic of building control and special.” When Schroeder returns to “his” come: for the R+T 2012 816 exhibitors house automation. The Electrical Prac- R+T in 2015, he will travel by plane. After from 39 countries and over 58,000 titioners‘ Forum offers craftsmen a all the airport is located on the trade trade fair visitors travelled to the world new information platform for electrical fair's doorstep. leading trade fair in Stuttgart. components.

23 Message 1 | 2015 Trade Fairs – Markets

The Moulding Expo, International Trade Fair for Tool, Pattern and Mould Making, expands the Stuttgart high-tech portfolio. Main international platform New Stuttgart trade fair Moulding Expo is a practical supplement to the AMB.

German tool, model and mould mak- Formenbau, MF), the German Engi- listen to the industry,“ says VDMA ers are the best in the world. The in- neering Association (Verband Deut spokesman Heseding. “The ideas of dustry intends to put on an impres- scher Maschinen- und Anlagenbau, the industry are taken into account sive demonstration of this in the new VDMA) and the German Machine Tool and incorporated into a coherent trade fair Moulding Expo on 05 to 08 Builders‘ Association (Verein Deutscher overall concept. This goes down well May 2015 which in future will take Werkzeugmaschinenfabriken, VDW). with the exhibitors.“ place every two years in Stuttgart. “This is a clear signal that all the in “During the odd years, we set up fluential industry associations want Clear content structure the main international platform for to support Moulding Expo and so Moulding Expo, the tool, pattern and strengthen Germany as a production The new Stuttgart trade fair will be mould making trade fair,“ says Ulrich location,“ says Markus Heseding, divided into two exhibition areas. Kromer, President of Messe Stuttgart, Managing Director of the Precision First, classic tool construction and explaining the concept. “Moulding Tools Association in the German En- mould making and pattern and Expo is a practical supplement for the gineering Federation (VDWA). VDWF mould making. Second, systems and AMB and ideally rounds out the port- President Professor Thomas Seul add- service providers engaged in plastics folio of Messe Stuttgart.“ ed: “German tool and mould makers technology and metal-working. From A special feature of the new Stuttgart enjoy an international reputation. In machine tool manufacturers and trade fair is the industry‘s unanimity Stuttgart we can show how this will hot runner suppliers for processing in its participation: all the main asso- continue to be so in the future. The plastics through to software houses. ciations decided to team up for the best thing is we need not follow the A further module of Moulding Expo new trade fair. They include the Ger- beaten path. Instead we can conceive is training and further education. In man Tool and Mould Makers Associ- the direction of the new trade fair concrete terms this means the trade ation (Verband Deutscher Werkzeug- by collaboration.“ fair is a marketplace for the current und Formenbauer, VDWF), the Feder- In Messe Stuttgart we have found state of the art. In addition exhibitors al Association of Model and Mould a professional partner to realise this and associations present training and Making (Bundesverband Modell- und ambitious project. “In Stuttgart they further education offers.

Message 1 | 2015 24 Cycle tour trends 2015 E-bikes, novel tours, mountain biking: active holiday makers on two wheels searching for something special.

Impressive offers, advisory service, Head of Tourism at the ADFC. “Tour exclusive holiday regions and du- operators will find it more and more rable equipment: Messe Stuttgart important to stock high-quality e- offers an all-round information and bikes.“ According to an estimate by purchasing platform to active holi- the German Cycle Industry Associa- day makers with the special exhibition (ZIV), about 450,000 e-bikes tion “Fahrrad- & ErlebnisReisen mit were sold last year. Wandern” at the CMT on 17 and 18 Out-of-the-ordinary tours and the Electric bike tours: e-bikes are extremely January 2015. mountain-biking segment are also on popular with cycle tourists. the way up in cycle tourism. Routes Electric powered cycling along rivers and theme tours are much in demand with cycle tourists. many bikes are capable of managing E-bikes are all the trend. According ADFC expert Bagel records a genu- routes which were only possible by to a study by the German Cyclists‘ ine boom in demand for Alp cross- the real experts a few years ago,“ Federation (Allgemeine Deutsche ings for mountain bikers. “This is says Sollbach. As a result, the Stutt- Fahrradclub ADFC), 31 per cent of why the subject of guiding is all the gart Cycling and Adventure Holidays cycle tourists could imagine using an more important,“ explains Oliver exhibition offers plenty of useful e-bike. “E-bikes are a great oppor- Sollbach, spokesman for mountain- information for planning mountain- tunity, especially for regions with biking (MTB) at the German ADFC bike tours. There are also world-wide challenging countryside like Baden- association. “Due to the rapid pace bike tour offers and even special Württemberg,“ says Gabi Bangel, of technical development today, tours in the Himalayas.

14-117-01 AZ Message englisch_210x147mm 02.10.14 15:10 Seite 1

To the fair in next to no time – in next to no time back to your hotel

TRADE FAIR Leinfelden-EchCterdiITngYen

If you’re on your way to the new Stuttgart trade fair, you’re on your way to Leinfelden-Echterdingen. Here you will also find all the other essentials of a trade fair town: hotels, restaurants, culture, nature, sport and relaxation. For more information visit www.welcomecity.de

25 Leinfelden-Echterdingen –where else. Message 1 | 2015 Trade Fairs – Markets

The Republic of Seychelles with its many spectacular beaches is a partner country of the CMT 2015. Dream destinations The Seychelles and Romania are partner countries of the CMT. Insider tip for caravanners: the Kvarner Gulf.

Variety for dream holidays: the partner monasteries, the fortified churches countries at CMT 2015 (17 – 25.1.) are in Transylvania, wooden churches in ideal destinations. This year's long- the Maramures and medieval towns haul destination are the Seychelles, such as Sibiu, Sighisoara and Brasov. the island state in the Indian Ocean. Then there are the baroque cities of The European partner country and Timisoara, Cluj Napoca and of course short-haul destination of CMT 2015 the capital, Bucharest. Romania covers is Romania, the “Carpathian Garden“. all tourist needs with offers such as The partner region for caravanning spas and bathing centres, active town holidays in 2015 is the Kvarner Gulf. and nature tourism or the Carpathians The fortified church of Biertan in Romania as well as the traditional seaside re- was built in the 15th century as a refuge First-class addresses for holidays sorts along the 245 kilometre long for the inhabitants. Black Sea coast. The Republic of Seychelles consists The tourist region of the Kvarner Gulf of 115 islands divided into 43 Inner is located between the Istrian peninsu- Islands and 72 coral islands which are la in the west and the Croatian coast- called the Outer Islands. The Inner Is- al region in the east and covers three lands form the cultural and economic areas: the coastal strip from Opatija, centre where the tourist infrastructure Rijeka, Crikvenica and Novi Vinodolski, and the most beautiful beaches are to the islands of Krk, Rab, Cres and Lošinj be found. In addition the Seychelles and the mountainous hinterland of have two UNESCO world heritage Gorski Kotar. The Croatian Adriatic sites: Aldabra, the largest coral atoll coast is a traditional camping eldora- in the world, and the Vallée de Mai on do. Almost 90 per cent of all camping the island of Praslin. By the way the sites in Croatia are located on the Seychelles are the first country in the Adriatic Sea and of those, the major- world to write nature protection into ity lie in the Kvarner Gulf. The offer its constitution. ranges from 4-star camping sites with Caravanning at its best: luxury plot on Romania is also a tourist destination their own beaches, restaurants and Krk camping site in the Kvarner Gulf on that has a lot to offer: for those interest- sports facilities through to nature the Adriatic Coast in Croatia. ed in culture, there are the Moldavian camps with simple amenities.

Message 1 | 2015 26 INTERVIEW: Reiner Bierig More quality of life in one's own garden

The Stuttgart consumer exhibition “GARTEN outdoor ambiente“ presents the main trends of the industry from 9 to 12 April 2015.

? Gardening and landscaping have been enjoying an upswing for many years. What is the secret of its success? "The beautiful thing about the garden product that our firms sell is that it isn't actually a product in the true sense of the word in this country but a new feeling for life connected to the need for more rest and relaxation. The desire for more greenery in people’s direct living environment has Reiner Bierig, Managing Director risen dramatically in the past few years. In of the Association for Gardening, people's own gardens as well as greenery in Landscaping and Sports Grounds in industrial and public places. As a result of Baden-Württemberg. our services, that is building new gardens or renovating them, customers obtain a tangible added value in the form of higher quality of life. When you open the patio door and you can start a short break to get rid of stress among the greenery, then the customer and landscape gardener have done everything right. And another thing, a garden has much more to offer: there you can plant fruit trees and vegetables and prepare them straight in the outdoor kitchen, or you can relax and do some gardening. For many people it's a kind of meditation. A high quality design garden is also a genuine increase in value for a property. By the way, this also applies to house construction.

? How do customers find the right landscape gardener for their private dream garden? Our Association of Gardening, Landscaping and Sports Field Construction includes around 700 member firms in Baden-Württemberg alone. Before a new member can join the association, a panel subjects the firm to a quality test. Only then is the firm allowed to display the logo for specialist companies with the phrase “Your experts for gardening and landscaping”. This is a genuine guide when choosing a firm. In addition I suggest to anyone interested in gardens to visit the “GARTEN outdoor ambiente” exhibition. There you come into contact with experts and you can also pick up many ideas for designing your own garden as well as modern technology which is very useful in supporting gardening work.

? What will your association be presenting visitors to the 2015 "GARTEN outdoor ambiente" exhibition? We will be showing the multi-faceted service portfolio of landscape gardeners so that more people can make their dream of enjoying their own garden come true. Our member firms will demonstrate thrilling garden ideas in a number of different show gardens. Apprentices will present the career outline of a landscape gardener in real life on a specially designed construction site. This means they will plaster, build walls, lay turf and plant beds of perennials before the eyes of visitors. The Association’s stand at “GARTEN outdoor ambiente” offers the perfect platform for competent customer consulting as well as for “green industry” experts from Baden- Green paradise from specialists Württemberg to talk shop. at the GARTEN consumer exhibition.

27 Trade Fairs – Markets

Model for success: LogiMAT takes place in Stuttgart and as LogiMAT China in Nanjing. Fully booked LogiMAT, the intralogistics trade fair for central Europe, Auf Messen zeigen fills the Stuttgart trade fair halls for the first time in 2015. Sie, was Sie können. The success story of LogiMAT con- zander, COO of EUROEXPO Messe- tinues. In 2015 the exhibitors of the und Kongress-GmbH, explains the Wir auch. trend barometer of the international synergy effects. “Intralogistics en- intralogistics industry will for the first sures efficiency at the interface bet- DB SCHENKERfairs. time occupy the entire Stuttgart trade ween production and transport. What fair centre from 10 to 12 February. could be more obvious than to bring The Trade World will again take these two sectors together?“ place parallel to the international Guter Stand, starker Auftritt. trade fair for distribution, material LogiMAT offshoot in China and information flow. In its second DB SCHENKERfairs bietet Messe edition, it will expand its exhibition From 18 to 20 March 2015, the se- logistik nach Maß, damit Ihre and information offer of LogiMAT by cond edition of LogiMAT China will Exponate immer Vorsprung haben. means of its focus on modern trade take place in the Chinese city of Weltweit. Mit dem Full Service der processes. Nanjing. 2,400 specialist visitors Schenker Deutschland AG. “In view of the global commodity from around the world came to the flows, trade and logistics are increas- première of the first exported guest An 16 Stand orten in Deutschland ingly intertwined,“ is how Peter Ka- trade fair from Stuttgart. besitzen wir den Status des offiziellen Messespediteurs.

Schenker Deutschland AG TradeWorld adds Geschäftsstelle Stuttgart modern trade Messepiazza processes to the 70629 Stuttgart intralogistics Telefon +49 711 185603300 trade fair LogiMAT Telefax +49 711 185603349 in Stuttgart and [email protected] provides informa www.dbschenker.com/de tion on effects on the sector.

Tonnenweise CO2 sparen. Message 1 | 2015 28 Im Herzen der Stadt

Whisky from Baden-Württemberg: You can try it at the Slow Food Messe in Stuttgart. New special areas Handicraft instead of mass-produced goods: The “Slow Food“ trade fair celebrates culinary diversity. günstige Verkehrsanbindung The “Slow Food“ trade fair in Stutt- number of distilleries that fulfil this gart is growing and from 9 to 12 criterion. That's more distilleries than April 2015 will for the first time in the whole of Scotland. With the eigene Hotelgarage occupy two complete halls. This “Continental Whisky Market“, we year, under the motto “Save diversi- want to provide these mostly very ty - harvest enjoyment“, around 500 small companies, which work using Gourmet-Frühstücks-Buffet exhibitors will present regional, traditional handicraft methods, with traditionally produced specialities a platform for their products.“ S-Bahn zur Messe that meet the strict quality criteria of “At the Marketplace for the brewing Slow Food at “Slow Food – the mar- trade, the focus is on beer with re- ket for good taste“. gional roots“, explains Haug. It is For the first time, the special areas the platform for small and medi- Business-Zimmer mit “Continental Whisky Market“, um-sized breweries whose annual Internet-Zugang “Kitchen and table“ and the “Mar- production does not exceed 100,000 ketplace for the brewing trade“ will hectolitres and who subscribe to appear. The worldwide unique “Con- the preservation of the traditional art Klimaanlage tinental Whisky Market“ is an ex- of brewing. Only producers who clusive stage for whisky distilleries meet the strict criteria of Slow Food that still work in the traditional way. will be admitted to the trade fair. Whisky distilleries from the continent For the brewers, this means: abso- will present products made from lutely no use of yeast extract, no ad- regionally sourced ingredients. “We ditives for stabilising, preservation have made a conscious decision to or increased durability, and no accel- concentrate on continental distiller- erated fermentation. ies which are mostly family-owned The series of premières will be and have no big corporation behind rounded off by the special segment them,“ says Lilo Haug, Project Man- “Kitchen and table“. Here, small re- ager of the Slow Food trade fair, gional manufacturers and workshops explaining the concept. “In Germa- will present kitchen furniture, practi- Hotel Unger ny alone, with around 140 whisky cal utensils and table decorations Kronenstraße 17 producers there are a considerable crafted by hand. 70173 Stuttgart Telefon: (0711) 20 99-0 Telefax: (0711) 20 99-100 E-Mail: [email protected]

29 www.hotel-unger.de Trade Fairs – Markets

Medicaments, medical technology, surgery equipment: The MEDIZIN trade fair in Stuttgart will bring doctors up to date. 50th edition of doctors‘ congress In 50 years, the “Killesberg congress with accompanying exhibition“ has become the doctors' congress at MEDIZIN. An example of continuity and innovation.

“The doctor's wife is badly off. The of the first further training congress doctor: Practical medicine was the otherwise conscientious man neglects may seem antiquated today, back main focus. Even today, the focus his obligation towards her and she then it was the subject of heated dis- remains unchanged for the Congress does not have a free choice of doc- cussion. The doctor's wife functioned of the North Württemberg Medical tors.“ With a wink, in 1964 Dr. med. as a mediator between doctor and pa- Association, which in 2015 will be Gerhard Vescovi used this quote from tient, because especially in country taking place for the 50th time, and Eugen Roth in the “1st Further Train- doctors‘ surgeries back then there was will again draw many doctors to ing Congress for Practical Medicine of frequently no doctor's assistant. Fur- Stuttgart for the “MEDIZIN Medical the North Württemberg Medical Coun- thermore, main themes of the first Trade Fair and Congress“. cil“ to put in a nutshell the situation of “Killesberg congress“ were other top- From the beginning, the congress was many doctors' wives. Though the theme ics for the work of a freely practising accompanied by an industry exhibition, then still organised by the North Württemberg Medical Association. In 1983, the organisation and execution of the exhibition was entrusted to Medical technol Messe Stuttgart, and the new name ogy 1964: An “MEDIZIN Medical Trade Fair and industry exhibition Congress“ was created. In 2015, it has accompanied will take place from 30 January to the medical 1 February. At the specialist trade congress since it fair, exhibitors will present everything began half a connected with the doctor's surgery. century ago. Themes at the medical congress will include current developments in emergency equipment, cardiology, oncology and gynaecology.

Message 1 | 2015 30 Europe's cruise industry is currently set on a good course.

Cruises and ShipTravel 2015: Growth engine in Europe

In defiance of all the general economic turmoil, the European cruise industry is still on a course of growth. This is shown by the results of a study of the Cruise Lines International Association (CLIA). In 2013, the sector‘s turnover increased by four per cent to a new

record of 39.4 billion Euro. By way of comparison: The organise. emphasise. fascinate. struggling economy in Europe grew by 0.2 per cent in the same period. According to the CLIA, three factors explain the increase: A growing number of European passengers, Partnership to us a significant rise in numbers of international cruise holiday-makers embarking in Europe, and the domi- always means giving our all. nance of the European shipyards in cruise ship construc- [Then we turn your ideas into reality.] tion worldwide.

Cruises & ShipTravel are very popular Beneﬁ t from the expertise of a strong team. The more competent your partner is, the more convincing and “The positive figures for 2013 confirmed Europe‘s role unmistakeable your appearance will be. Our specialists as the dynamic centre at the heart of the worldwide cruise industry,“ says Pierfrancesco Vago, Chairman of provide comprehensive support for your projects on a CLIA Europe. According to the CLIA, around 1.7 million personal, individual and targeted basis. From consultation Germans booked a cruise in 2013. In a European com- and planning through to successful implementation. parison, the German cruise industry, with a market share And if you wish – even beyond this! of 26.5 per cent, is in second place just behind Great Britain. In European cruise ship construction, Germany Would you like to learn more about us as a partner? also occupies the second place. Check out www.bluepool.de/partnership and place The best holiday offers – from the luxury cruise and your personal enquiry. Convince yourself of bluepool – freestyle cruising to river cruises – will be available from 22 to 25.01.2015 at the Cruises and ShipTravel exhibi- your strong partner! tion in Stuttgart, within the framework of CMT.

[Rely on a strong team!]

31 www.bluepool.de/partnership Trade Fairs – Markets

The leading world trade fair by guest organiser Paul E. Schall is communication, procurement and business platform all in one. Quality makes the difference As the world's leading trade fair for quality assurance, Control brings users from all over the world together with international market leaders and innovative suppliers.

The factor of quality, or rather a system cation, procurement and business mation than before and help them for continuous quality improvement, platform and will take place for the make direct contact with competent plays a decisive role in international 29th time in 2015. Visitors can expect experts. competition. “Manufacturing compa- a multitude of new features and In addition Control‘s tried and test- nies are therefore well advised to optimisations.“ ed co-operation partners will offer regard quality assurance as an ele- supplementary theme parks and mentary interdisciplinary function in More clarity for trade fair visitors special exhibitions. For example the all areas of the company,“ says guest Fraunhofer Institute for Production organiser Paul E. Schall. “Control, the In concrete terms, it means that the Technology and Automation (IPA) international trade fair for quality organisation of Control from 5 to 8 will present the theme park “Multi- assurance, provides customers and May 2015 will be even more trans- ple sensors in test and measurement users with an information, communi- parent for trade fair visitors. In fu- technology“ in Hall 7 at Messe Stutt- ture, the exhibition will be divided gart. There will be daily lectures on into the main segments Measuring focal topics by renowned speakers Technology, Materials Testing, Anal- from industry and research. Visitors ysis Equipment, Optoelectronics and can experience the various technolo- Quality Assurance Systems. “These gies and applications live with sever- five main segments comprise a total al exhibits. of 16 further subdivisions.“ explains Other attractions at Control in 2015 Schall. “This update takes account of will include the innovative national the strong growth in optoelectronic mechatronics network with its own components and image processing.“ technology park, the Fraunhofer This segment also affects the second Alliance Vision with its special exhi- new feature at Control 2015: a spe- bition and the “Baden-Württemberg cial exhibition guide “Image Pro- competence prize for innovation cessing and Vision Systems and Sys- and quality“, an initiative by Paul E. tem Integration“ in online and print Schall GmbH & Co. KG and the TQU The latest state of the art of QA technology: versions. It will give exhibition visi- Group under the patronage of the Control flies the flag for the industry. tors access to more specific infor- Steinbeis Foundation Stuttgart.

Message 1 | 2015 32 Medical technology meets the contract manufacturing sector: Medtec Europe / Südtec.

Medtec Europe/Südtec 2015: Attractive double trade fairs

Medtec Europe will be held in Visitors to Medtec Europe will be Stuttgart from 21 to 23 April 2015. able to view innovative exhibits and The combination of trade fair and live demonstrations of computer- congress is the most important aided design (CAD) software. Four event of its kind for the European theme pavilions in the fields of manufacturers of medical products. “Automation & Assembly“, “Preci- BUILDING YOUR More than 900 international exhibi- sion Tec“, “Medical Packaging“ and tors will present components for "Medical Plastica Technology" com- STAND WITH medical equipment on the Fildern plete the event's all-round offer. fairgrounds. In addition the compre- Südtec will take place at Messe Stutt- hensive trade fair offer organised by gart concurrently. The international PASSION AND UBM Canon covers assembly, pro- trade fair for the Southern German duction and processing machines, contract manufacturing market will PRECISION software for design and production, attract around 120 exhibitors who equipment for quality assurance and will present industry solutions on an fastening technologies. area of about 5,000 square metres.

If only a few square meters or complete halls: “veggie & frei von“ 2015: we always create individual and temporary architecture for presenting your company at its best. Première for a sustainable duet Find out more about us here: For many Germans, it's not all the suffering from food allergies. “In addi- www.ms-messebau.com same any more what lands on their tion to a large variety of foods, we will  facebook.com/ms.messebau plate. They deliberately give up meat present visitors with a wide range of and animal products and give a wide information,“ explains project manag- berth to certain ingredients. Messe er Björn Borg. Among other things it Stuttgart now provides this target is planned to hold lectures and panel group with a new forum in the form discussions as well as live cooking of the trade fair duo, “veggie & frei shows. The conceptual supporters of von“ (veggie and free from) which will the trade fair are the German Vegetar- take place from 20 to 22 November ian Union (Vegetarierbund Deutschland M&S Messebau und Service GmbH 2015 as the main trade fair platform e. V.) and the German Coeliac Society Albstraße 9 for vegetarians, vegans and people (Deutsche Zöliakie-Gesellschaft e. V.). 73765 Neuhausen auf den Fildern T. +49 7158 9024 0 F. +49 7158 9024 26 M. [email protected]

33 Trade Fairs – Markets

Stuttgart's TheraPro exhibition provides therapists with information about current products and useful services. Innovative, informative, interactive Anyone involved in therapy will be attending TheraPro. In 2015, trade visitors can expect an even bigger exhibition with three congresses and plenty of workshops.

From 30 January to 1 February 2015, and masseurs. “Now in its third year, ergotherapists, the Neuro-Rehab Day Stuttgart will once again provide trade visitors to TheraPro can expect will be turning the spotlight on professionals and decision-makers an even wider choice. The top-class strokes. The 9th Ergo Day of the from the world of therapy with a plat- congress programme is also a visitor Georg Thieme Publishing House, form in Stuttgart. According to the magnet,” explains Vice President An- taking place on Sunday, will look motto “For your patients, for your dreas Wiesinger. at hand therapy. This programme is practice, for your profession”, more The 9th Physio Congress of the also relevant for physio-therapists. than 100 exhibitors at TheraPro will Georg Thieme Publishing House will The Association for Physical Therapy be presenting therapy products and focus on fascia, the cervical spine and (VPT) is inviting guests to take part services, including exercise and fitness feet, however also corporate health in the 2nd Southern Germany VPT machinery, practice equipment and management and current research. Congress in Baden-Württemberg and ideas for practical organisation. Three The International Maitland Teachers Bavaria, an opportunity to gather congresses, as well as workshops and Association (IMTA) and the German further information and converse with presentations in the trade fair hall, will Association for Physiotherapy in fellow experts. A bonus for all con- see the trade fair once again provide Baden-Württemberg (ZVK) are coop- gress participants: admission to the a complete package for physiothera- eration partners of the Physio Con- trade fair on all three event days is pists and ergotherapists, osteopaths gress. Aimed at physiotherapists and included with the congress ticket.

EMV 2015 Trade fair with workshops for useful synergies

Experts from all over Europe will be become Europe‘s most important interest in electrical engineering, in- meeting at the international trade fair knowledge forum for this industry. formation technology, mechanical and workshops for electromagnetic Around 100 international exhibitors engineering and vehicle construc- compatibility (EMC) from 24 to 26 will be showcasing products and ser- tion. Several experts have already March 2015. The EMC, organised by vices across approximately 3,600 registered for the comprehensive Mesago Messe Frankfurt GmbH, has square metres of space. The annual workshop programme, which will be developed over the past 26 years to trade fair is aimed at visitors with an taking place at the same time.

Message 1 | 2015 34 Africa in Stuttgart: The Kenyan Hope Theatre from Nairobi at Stuttgart's Fair Handeln. Southern voices The Hope Theatre from Nairobi is bringing a real piece of Africa to FairHandeln. And a political message.

“Our motto of emphasing work over the type of fairness we are promot- compassion fits perfectly with the ing. For the basic idea of fair trade.” theme of fair trade,” explains The theatre group was established in Stephan Bruckmeier, founder of the 2009 and currently comprises around 20 Hope Theatre in Kenya's Nairobi. young people from the various slums “The company provides an authentic of the million-strong metropolis Nai- representation of Africa, does not robi. Together with Bruckmeier, as well survive on handouts, but instead from as other European and African theatre its own work,” exphasises Bruckmeier. companies, the group has developed “Furthermore, the Hope Theatre also a style that combines the various na- spreads the message of fair trade in tional and international traditions. Kenya, something that is still unknown The Hope Theatre will not only be shar- to many farmers and tradesmen there.” ing its message from 9 to 12 April 2015 According to Bruckmeier, this dia- at Stuttgart's Fair Handeln, but also logue takes place on an equal foot- “Fairtrade Germany”, “Brot für die Welt” ing, in stark contradiction to the cycle and the “Stiftung Entwicklungs-Zusam of exploitation and donation. “This is menarbeit Baden-Württemberg”. maintenance Stuttgart 2015: Complete industry overview maintenance Stuttgart 2015 is offer- plete overview of the new products ing trade visitors the unique opportu- and solutions currently available for nity to explore the entire spectrum an efficient optimisation of produc- of production maintenance on 29 and tion processes. Services for industri- 30 April 2015. From inspection to al maintenance will also be explored maintenance to repair, professional at the guest event from easy fairs industrial users will receive a com- Deutschland.

35 Trade Fairs – Markets

Hard-metal tools at world-class level

The new Trade Fair Hall 10, completion of which is scheduled for 2018, will bear the name of the Paul Horn GmbH. A strong commitment to the location.

Branches and representations in over modern manufacturing building with 70 countries on all continents, around a production area of 5,500 square 900 employees in Tübingen and Go- metres was constructed in Tübingen maringen, and roughly 1,200 world- beside the headquarters and the ex- wide. Including production locations isting production facility with around in England, Italy, Hungary, the Czech 6,000 square metres. “At the same Republic and the USA: Paul Horn time as the transfer of various manu- GmbH enjoys success on a global facturing departments, we reorgan- Headquarters of Paul Horn GmbH, which scale with its hard-metal tools. Since ised the manufacturing processes,“ was founded 1969 in Tübingen. 1969, the medium-sized company recalls Horn. In 2011, a new building from Tübingen has been producing for the subsidiary HORN Hartstoffe grooving, longitudinal turning and GmbH with around 5,000 square me- slot milling tools which occupy a top tres was added. “We therefore now position on the world market. Horn‘s have all moulding processes in our main customers include companies own building,“ says Horn explaining from the automobile and aviation the measure. sector, mechanical engineering and the chemical and medical industries, Close marketing cooperation among others. State-of-the art grinding shop of the For Managing Director Lothar Horn, successful medium-sized business. All core competences on location it is only logical that, after its completion in 2018, the new Trade Fair “Our core competences include our Hall 10 should bear the name of own research and development the company founder Paul Horn: departments, as well as our coating “By sponsoring the name, we want and manufacturing technology,“ says to emphasise our close cooperation Lothar Horn, stating the basis for the with Messe Stuttgart. Furthermore, company's success. “In addition, we as a globally active manufacturer also have our own hard-metal manu- of precision tools, we are stating facturing facility.“ In order to main- our commitment to the region, to Lothar Horn has been Managing Director tain and strengthen its position on Baden-Württemberg and also to the of Paul Horn GmbH since 1995. the world market, in 2008 another location of Germany.“ Experiencing the …ankommen und sich wohlfühlen! mobility of the future At auto motor sport i-Mobility in April 2015, everything will again revolve around the trendy theme of intelligent mobility. With first-hand experiences for trade fair visitors. HotelGeno

Zentral und doch im Grünen gelegen, lässt das Tagungs- und Businesshotel für aktive und innovative Menschen mit seinem modernen Interieur, keine Wünsche offen. Durch die hervorragende Lage errei- chen Sie den Flughafen Stuttgart, die Messe Stuttgart sowie die BAB 8 in nur wenigen Minuten. „Certified Conference Hotel“ …erfolgreich Tagen 24 klimatisierten Tagungsräumen für bis zu 180 Personen „Certified Business Hotel“ …für Geschäftsreisende Kostenfreies WLAN im ganzen Hotel!

Look and try it immediately: auto motor sport i-Mobility makes both possible. 149 Zimmer der ***Superior-Qualität

What are the drive systems of the bility provides an overview of the future? How should mobile lifestyle accessories on offer revolving around in cities be re-organised? How does the theme of e-mobility: from the autonomous driving work, and what‘s solar panel for the garage roof to the the point of it? auto motor sport fast charger in the home. i-Mobility from 9 to 12 April 2015 will The auto motor sport congress on 9 provide answers to these and many April 2015 will focus on, among other Kostenfreies Parken in unserer other questions regarding the theme things, the themes of “autonomous Tiefgarage of intelligent mobility. In presenta- driving“ and “data security“. The tions, workshops, and at the stands keynote speaker at the top-quality Frisch, lecker und gesund – vitale Kost of major automobile manufacturers. event in the ICS International Con- mit ausgesuchten Kreationen feiner gress Center Stuttgart will be Dieter Speisen, täglich frisch zubereitet Cars and accessories Zetsche, Chief Executive of Daimler BistroBar mit gemütlicher Terrasse AG. The participants in the discussion In addition, on the test course, visitors panel will include Opel Marketing will have the opportunity to experience Manager Tina Müller, Dr. Annette new mobility solutions themselves. Winkler, Manager of smart, Prof. On four and on two wheels. For Dr.-Ing. Ulrich Hackenberg, Member e-bikes, pedelecs and S-pedelecs of the Board of Directors at AUDI AG with speeds of up to 45 km/h are as and Manager of Technical Develop- much a part of the trade fair fleet of ment, and Prof. Dr.-Ing. Peter Gutzmer, vehicles as electric and hybrid cars. Deputy Chairman of the Board and Wir freuen uns auf Ihren Besuch! Furthermore, auto motor sport i-Mo- Technology Director at Schaeffler AG. HotelGeno Stuttgart Steckfeldstraße 2 · D-70599 Stuttgart Fon: 0711 . 45 81-0 · Fax: 0711 . 45 81-32 09 [email protected]

37 www.hotel-geno.deMessage 1 | 2015 Messe Stuttgart: All roads lead to Stuttgart

For many skilled employees and de- square metres of space, that is the cision-makers from the hospitality, equivalent of 36 football fields,” ex- bakery and meat trades, Stuttgart plains Ulrich Kromer, President of is the German trade fair capital. Messe Stuttgart. “We will continue Why? The trade fairs INTERGASTRA, to expand this strong position.” südback and SÜFFA: All three events The three trade fairs in Stuttgart once again boasted impressive are the most important events for figures in 2014. Stuttgart was the trade and medium-sized businesses location for the presentation of involved in the food and beverage innovative ideas and trends for sectors. And they are right at home the eating-out market, i.e. wining here in Baden-Württemberg, with and dining beyond your own four its 89 Michelin stars and plenty walls. More than 130,000 visitors of owner-operated or medium-sized and decision-makers from all over businesses in gastronomy, confec- Germany and from other countries tionery and butchery – an excellent gathered information about new in- foundation for successful food- Wozu viele Worte? dustry products from the 2,155 ex- based trade fairs. hibiting companies. The next SÜFFA will be taking “Stuttgart has been home to this place from 18 to 20 October 2015. successful trio for a number of years INTERGASTRA will be opening its

now and it could have almost filled doors from 20 to 24 February 2016.

the entire trade fair grounds twice südback 2016 will be taking place

QUALITÄT QUALITÄT this past year. Around 180,000 from 22 to 25 October.

... spricht für sich: Safety + Automation 2015: Security in the digital age

The Safety + Automation trade fair ipated in this event. During this time, will be taking place for the tenth time over 200 exhibitors have presented on 3 March 2015, accompanied by a their latest developments from the special exhibition in the ICS Interna- area of automation. tional Congress Center Stuttgart. In this current industrial age, the term The focus this year: safety and secu- “security” no longer simply means rity in industry. Over the past ten the protection of man, machine and years, more than 1,500 engineers, de- environment, but also the careful signers and IT specialists have partic- use of information such as product data, patents, production procedures and developments. A comprehensive, company-wide use of data requires new and better mechanisms that both protect against the unauthorised access of sensitive data, as well as help to pre- vent errors occurring due to uncer- SV Druck + Medien GmbH & Co. KG tainty or carelessness. Wasserwiesen 42 Sixteen academics and practitioners 72336 Balingen will be providing information about these and other exciting topics at the Telefon 07433 9893-0 anniversary congress. Supported by Telefax 07433 4798 the latest research findings and a variety of best-practice examples [email protected] Safety + Automation Congress. from the industry. www.sv-druckmedien.de

Message 1 | 2015 38 eltefa 2015: Top-event for electrical engineering eltefa, the leading regional trade fair light-emitting diode or LED which, for the electrical engineering sector, according to MacKinsey, will generate will be addressing a whole host of approximately 60 percent of the new themes from 18 to 20 March revenue in this segment by the year 2015. For the first time ever, there 2020. This development will also will be an audiovisual special show on be reflected at eltefa with the many innovative IT infrastructure solutions. exhibitors, the converted “E-House” Exhibitors will be presenting videos completely retrofitted with LED light- on large LCD displays, demonstrating ing, as well as the Architects' and the latest products and associated Engineers' Day “Architects and Engi- applications. neers in Dialogue”. Another new feature at eltefa is the The spotlight will also be on building “industrie+automation” pavilion. This and IT security at eltefa. Here, three joint project with the Heidelberger large providers will be presenting the Hüthig Publishing House will be entire product spectrum for building providing manufacturing companies and property security, fire protection, (around 28 percent of eltefa visitors) video monitoring and access control. with a comprehensive overview of Secure IT hardware, as well as solu- just what the electrical automation tions for the data and structural sector is capable of. interception protection, are another Modern light management is also focus of the trade fair, the Security one of the “hot topics” at this year's pavilion and the 5th Baden-Württem- Good view inside, beautiful view outside: eltefa. All eyes will be on the berg Security Day. Tecario® LED modules from Osram.

KREATIV 2015: Creative variety ImageAZ_RZ:Layout 1 28.10.2011 15:54 Uhr Seite 1

Knooking, the name for knitting with a crochet hook, will be just one of the many new handicraft trends on display at KREATIV from 9 to 12 April 2015. During this spring-time trade ELEKTROTECHNIK KOMMUNIKATIONSTECHNIK fair, visitors to KREATIV can test SICHERHEITSTECHNIK out their own creativity at one of ALTERNATIVE ENERGIEN HEIZUNG SANITÄR the many workshops. In the large KLIMATECHNIK “Artists' Gallery”, for example, circu- MIELE FACHHÄNDLER lating the L-Bank Forum (Hall 1).

ALLES WIRD GUT. Wir sind ein zertifizierter Fachbetrieb für Elektroinstallation – und weit mehr als das. Jahrzehntelange Erfahrung, kompetente Beratung und schnelle Ausführung haben uns viele zufriedene Kunden mit unterschiedlichsten Anforderungen beschert. Vom Einfamilienhaus bis zum komplexen Industrieprojekt. Wir installieren nach individuellen Wünschen: Licht, Wärme, Energie, Kommunikation und Sicherheit auf höchstem technischen Niveau. Dafür stehen wir als mittelständischer Meisterbetrieb mit unserem guten Namen – Latest trend: knooking, not knitting. Berner.

39 Trade Fairs – Markets

Trade Fair People: “Do you know ...?”

Sonja Scholl

“German trade fair companies and their international ambitions”: Anyone who writes a Bachelor thesis on this topic will of course be taking a careful look at Messe Stuttgart. While researching her thesis, to be completed as part of her tourism studies at Heilbronn University, Sonja Scholl (32) came across the Stuttgart company and took the unique opportunity to apply for a traineeship in the Guest Events division of Messe Stuttgart. She joined the team in 2008 – and is still there today. In 2009, she was appointed Project Assistant, then Project Manager for Congresses & Events and by December 2014 she was a Senior Project Manager. Since January 2015, the Heidelberg native has been Director of the Project Management team in the Guest Events division. In her current role, she is responsible amongst other things for the professional and disciplinary leadership of the twelve-person team, together with Stefan Lohnert, Vice President of Guest Events. “In addition to tasks such as controlling and market-oriented development, she manages important key accounts.” The customers of the Guest Events division will be pleased. Because Scholl loves the variety of the job, the different events and the challenges they bring with them. “There is no set formula here,” she explains. “An employee meeting presents our team with a completely different challenge than, for example, a general assembly, a congress is by no means the same as a gala evening. Anyone who enjoys variety will enjoy this job.” Scholl likes to spend the little free time she has left with such a demanding job jogging, attending concerts or musicals and taking city breaks. She really enjoys visiting Rome and London.

casing its products in the L-Bank Fo- rum (Hall 1), exhibitors from the pre- mium segment and entry-level vehicles will be setting up in Hall 3. Panel van enthusiasts will be delighted with the selection in Hall 5. The complete range of accessories, as well as attractive camping and campsite options, will be resident in Hall 7.

Career drive at CMT

CMT 2015 will be launching “Recruit- ing Day” on 21 January in the foyer of the ICS International Congress The caravanning area of the CMT trade fair for tourism and leisure is expanding in 2015. Center Stuttgart. At this new job trade fair, apprentices, students and CMT 2015: skilled workers from the tourism, hotel and gastronomy sectors will Caravanning Mecca and career portal have the opportunity to directly approach companies and establish The caravanning area of Stuttgart's “The decision to book an entire hall contact. “This event is also extremely CMT (17 – 25 January 2015) is flour- at CMT shows the degree of confi- important for Baden-Württemberg ishing. When the world's largest dence this sector has in the trade fair tourism,” emphasises Guido v. Vacano, trade fair for tourism and leisure and underpins its significance as the Vice President of Lifestyle and Leisure returns in 2015, the motorhome and most important trade fair for new at Messe Stuttgart. “Recruiting Day, caravan manufacturer Knaus-Tabbert products and services at the start of which has been organised together will become the first CMT exhibitor the caravanning year,” says Roland with “Yourcareergroup”, ideally com- ever to completely occupy the entire Bleinroth, President of Messe Stutt- plements our school day, which is tak- Hall C2 and its 5,000 square metres. gart. The manufacturer will be showing place at the same time.”

Message 1 | 2015 40 HAUS HOLZ ENERGIE 2015: Ecological building

“What is the best way to heat my house? Which building and insulating materials are environmentally accept- able and ecologically safe?” These and many more questions will be an- swered at Stuttgart's HAUS HOLZ ENERGIE trade fair, which will be taking place from 10 to 12 April 2015. The “Timber construction” architects' forum, in collaboration with the Chamber of Architects in Baden- Württemberg, will be integrated into the exhibition for the first time. This congress, with contributions from top-ranking experts, will address top- HAUS HOLZ ENERGIE brings construction professionals and building owners together. ics such as fire protection, accessibil- ity and sustainability to timber con- participation since the energy and to invest in renovation with the structions. The forum is aimed at ar- heating turnaround. The Ministry of necessary information. Another im- chitects, civil engineers and builders. the Environment, Climate Protection portant area for trade fair visitors is Another theme explored at HAUS and the Energy Sector will be taking the information stand “Living without HOLZ ENERGIE 2015 includes the part in the exhibition, promoting its Barriers”, for the age-appropriate energy-efficient renovation of build- campaign “The Future of Old Build- design of new buildings and the ings, which has required active citizen ings”, providing home-owners willing expansion of existing houses.

Golfing & WellnessHolidays: Golfing highlight Offizieller Vertragspartner der Landesmesse Stuttgart At Golfing & WellnessHolidays (22 – 25 January 2015), the spotlight will be on a dream tournament: the Sol- Wir liefern täglich heim Cup 2015. At this competition for female golfing pros, teams com- frische Lösungen für prising the best players from Europe and the USA will go head to head for Ihre Probleme. the first time in Germany in Septem- ber 2015. “At Golfing & WellnessHoli- days, there will be a stand with mer- chandising products for the Solheim Cup. And, of course, admission tickets for the top-class tournament in late summer can also be purchased,” says Project Manager Dörte Werner.

IHR VORSPRUNG durch unsere Lösungen . Elektrotechnik Highlight: Golfing & WellnessHolidays. . Kommunikations-, IT- und Netzwerklösungen . Gefahrenmelde- und Sicherheitstechnik

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] 41 www.ziegler-systemhaus.de Trade Fairs – Markets

Trade Fair Partner: Berner Elektrotechnik GmbH Successfully connected

Telecommunications, data networks: Berner Elektrotech nik is pulling the strings behind the scenes in Stuttgart.

Established partnerships can survive even these fast-paced times: founded in 1985, the Stuttgart company Berner Elektrotechnik GmbH has been working together with Messe Stuttgart since 1989. Back then, the focus was on converting the networks at the old Killesberg grounds to modern fibre technology and maintaining the system, with all its active hubs and switches, until the move to the new grounds in 2007. Today, as a contractual partner of Messe Stuttgart, Berner has a team of ten permanent employees who are on site and responsible for all highly integrated networks, as well as the telephone technology for the entire trade fairs grounds in collaboration with Colt Telekom as provider. The network applications include, for example, the classic networking of all halls, trade fair employees and contractual partners. Established team: Stuttgart‘s Berner Elektrotechnik GmbH Added to this are services such as access control at trade fair has been working together with Messe Stuttgart since entrances and the car park, as well as the important task of providing 1989. As a contractual partner, Berner has ten employees telephone and Internet access, plus the necessary equipment for who are always on site. exhibitors.

Hidden Champions: Nova Hüppe GmbH

Sun protection systems of the highest standard

Hidden champions like Nova Hüppe GmbH stand titions over the course of its long history. The company is continu- for tradition, innovation, flexibility and the highest ing this tradition with outside sun protection systems today. The of production quality. And for maintaining jobs at plant in Oldenburg has approximately 7,000 square metres of production space for this product segment, where the primary focus is its site in Germany. on folding arm, winter garden and facade awnings. Approximately Comprehensive product know-how, approx. 40 of its 10,000 units are produced each year by around 65 employees. own awning designs, the latest DP and communication “Our products are exclusively sold via professional traders and systems, long-standing personal customer relationships: specialist stores,” explains Normen Strecker, Managing Partner of Nova Hüppe GmbH, with its headquarters in northern Nova Hüppe GmbH. “Our annual sales volume is around ten million Germany's Oldenburg, has considerably shaped the mar- in Europe, the export quota is currently at around 25 percent, kets for sun protection, partitioning walls and shower par- mainly to other European countries.”

Quality from Oldenburg: Nova Hüppe GmbH is one of the hidden champions when it comes to sun protection.

Message 1 | 2015 42 Invest 2015: More know-how

“More knowledge, more growth: this is what Invest is aiming for. At Stuttgart's leading trade fair and congress for finance and investment, visitors have the opportunity to meet with bank advi- sors, asset managers, brokers and service providers from the financial world. Exhibition stands, pavilions, as well as the approximately 300 events in the congress and supporting programme, offer concentrated know-how and a top-class exchange of experience with well-known financial experts. the stock markets. Here, basic market On 17 and 18 April 2015, the largest knowledge will be provided, accompa- event of its kind in the German-speak- nied by “female-oriented topics” such as ing region will be unveiling its new co- nutrition and healthy living. They are ca- operation with Stuttgart's Dagoberta tering to demand: around 11 percent of Fraueninvestmentclub e. V. (ladies in- the trade visitors to Invest are women. vestment club) – complete with top- The more traditional aspects of the class investment opportunities for pro- Invest 2015 programme will include fessional female investors. The “Ladies EUWAX, raw materials and precious An important topic at Invest 2015 in Stuttgart is the Breakfast” will be organised by Börse metals, funds, investment manage- theme of stock exchange know-how for women Stuttgart and is aimed at newcomers to ment, money investment and trading. (below) – with offers for beginners and the advanced.

Fastener Fair Stuttgart 2015: Firm favourite

The Fastener Fair Stuttgart, leading international exhibition for the fastener and fixing industry, is expanding its range of products and services. Due to massive demand, the organiser Mack Brooks Exhibitions has expanded the exhibition space by one entire hall. In addition to Halls 4, 6 and 8, Hall C2 will be additionally used from 10 to 12 March 2015. The 2015 event will thus be even bigger than the previous Fastener Fair Stuttgart, which had wrapped up 2013 with exhibitor, visitor and floor space records. Two years ago, there were 10,600 trade visitors from 90 countries who attended the event, meeting with 811 exhibitors from 36 countries presenting new products and ideas. The Fastener Fair Stutt- gart exhibits fixing elements and brackets for the industrial and construction sectors, as well as assembly and installation systems.

43 Media – People

MESSAGE PORTRAIT “Active contribution to the success of the company”

Message portrait: Reinhard Schlossnikel, Department Director Personnel & Organisation, Messe Stuttgart

EDP, controlling, human resources, marketing, advertising, “Social media platforms, such as Facebook, Xing and Linked customer order service, press relations, traffic, security, In, in the same way as the Saturday edition of regional and factory fire service: The corporate areas of Landesmesse national dailies.” Stuttgart GmbH are as diverse as the trade fair industry itself. The employees’ desires of the company and, with that, the “We are, if you like, a full-range supplier”, says Reinhard tasks of the human resources department have also changed. Schlossnikel (56), Department Director of Personnel & Organi- “More support”, says Schlossnikel in a nutshell. “For example, sation, in describing the staff structure at Messe Stuttgart and the desire for child care if the day care centre is on strike. Or for the diverse range of services that are associated with it and of- parent time. The trick here is to find fast but also sustainable fered by his eight-man team. “Currently employing about solutions in a short space of time. For other important topics 400 members of staff, Messe Stuttgart may be a relatively such as sabbaticals or working from home, we have just final- modest organisation. However, the trade fair team’s many ised employment agreements. Over the summer period, a different areas of activity and demands on the personnel de- comprehensive concept for talent management was imple- partment make our work particularly exciting and diverse.” mented. Completely new are allowances from the company to pay for child care and for family members who need care.” Utilising all possible channels Another important topic relating to modern personnel management, according to the Mutlanger, are offers for the Initially, there are “classic” areas of modern human resources professional and personal development of trade fair staff. management activity. For example: payment arrangements, “The nature of our area of industry is such that staff come and human resources planning, coverage of personnel require- go. To find good staff and to keep hold of them, you have ments, human resources management and staff develop- to promote their development in a targeted manner”, the ment. What at first glance might appear to be banal adminis- Department Director of Human Resources claims. At Messe tration is anything but routine work in day-to-day working Stuttgart, this means: a broad range of further training offers, life. “Thanks to the good reputation of the Messe Stuttgart divided into basic, further and management training. From brand and our very good connections to Baden-Württem- standards relating to language, EDP and business management berg’s university of co-operative education in Ravensburg, skills, from the European Computer Driving Licence (ECDL) we currently have no staff shortage woes in the area of trade to the three-stage European Business Competence Licence fairs and exhibitions”, Schlossnikel explains. “In the overlap- (EBC*L) and beyond. “The expertise of our co-workers is the ping areas, for example in the accountancy department or in basis of the company’s success”, summarises Schlossnikel as EDP, though, Messe Stuttgart is having to compete strongly the reason for the diverse further training measures. For him, it with other areas of industry.” And this has ramifications on goes without saying that work at the trade fair centre must not recruiting. These days, many, above all young applicants, pre- come at a cost to health. “We therefore offer health vouchers to fer to use their smartphone or tablet computer to plan their our employees and promote the well-being of our employees career instead of looking at job vacancy adverts in classic print under the motto of Fit & Fair with targeted offers for a good media. “We must therefore utilise all possible channels”, says work-life balance.” Another active contribution towards the Schlossnikel in explaining the strategy of his company. company’s success – in the interest of all those involved.

Message 1 | 2015 44 Subscription for new apprentices: Lead management live Trade fair première

Watering can principle – a resounding no. Marketing When they start at Messe Stuttgart, professionals discuss the alternatives at Messe Stuttgart. five new apprentices and two students from the university of co-operative education receive a special gift: In the B2B marketing mix of companies, and unspecific information greatly a subscription for a daily print- or on- trade fairs rank right after the internet lose their meaning. Arnold: “The aim line copy of Stuttgarter Nachrichten. presence. This was proven by a survey is to appeal to the interested party With this offer, Messe Stuttgart is tak- of the exhibition and trade fair com- with information that is relevant to ing part for the first time in the ap- mittee “Deutsche Wirtschaft e. V.” him/her at this time.” According to prenticeship initiative of the newspa- Main trade fair aim: Make new the opinion of all experts, there is per, a co-operation with companies in business relations, i.e. leads. But what mainly one trend in lead management: the region. Company spokesman Mar- should be done with them? At an Qualification above sales talk. In oth- kus Vogt says: “Messe Stuttgart is part event run by the communications er words: The sales department only of public life. It is important that our association Club Stuttgart, the car- addresses interested parties who apprentices are informed about cur- bide tool factory Paul Horn GmbH, qualify for an acquisiton through rent affairs and are able to develop the agency specialised in lead man- scoring models or from a direct an informed opinion. Furthermore, agement DemandGen AG and Messe request. Here, the internet and social the publication helps individual ex- Stuttgart, marketing professionals media are finding their way more and press themselves better, verbally and discussed precisely this process. more at the centre of marketing in writing.” In addition to being sup- measures. Together with the person- plied with the daily newspaper, the Focus on definite intention to buy al trade fair contact, the lead pro- apprentices are invited to the editorial cess opens up as an efficient address department of Stuttgarter Nachrichten Andreas Vollmer, the Sales Manager cycle in the management of interest- to take part in conferences and ac- of Paul Horn GmbH, describes the ed parties. company editors on the road. lead management process of the medium-sized company in Tübingen based on the 45 trade fairs held around the world. “That’s where we make new business contacts mainly”, Vollmer says. “In our marketing department, the leads are further qualified until we can pass them on as a complete data set to the customer relation management system and Welcome to our Mövenpick Hotel Stuttgart Airport & Messe. Unwind in a thereby to sales for processing.” modern and friendly atmosphere with Swiss hospitality. We are situated Wolfram Huonker, Online Manager of only a few metres from Stuttgart airport and the international congress Messe Stuttgart, sees the advantage center. We are looking forward to your visit. of the modern sales process in this further qualification: “Until now, we www.moevenpick-hotels.com have concentrated our efforts completely on data sets that are as complete as possible in terms of firmo- graphic information. Now, in contrast Exclusive design Swiss hospitality. to this, the focus is on interests, level of knowledge and the specific purchasing intentions of a customer.” “Cold acquisition and watering can principle are things of the past”, Erwin Arnold, Managing Director of DemandGen, says in underpinning Huonker’s thesis. Instead of this, customers should receive target-group- specific information, irrespective of its status in the purchase decision- making process. Mass distribution

Mövenpick Hotel Stuttgart Airport & Messe Flughafenstraße 50, 70629 Stuttgart, Germany Phone +49 711 55344 0, Fax +49 711 55344 9000 [email protected]

45 Events – Congresses

The anniversary celebration of Rössle & Wanner took place in the foyer of ICS.

Wanner GmbH with about 500 staff and guests. The celebrations were originally planned for one of the many large halls at ICS. During the compulsory site inspection, the customer’s eye was caught straightaway by the elegant foyer of the congress centre. The entire event with dinner, show, product presentation and speech by the head of a research institute relocated there. “Our staff kept working on the Thinking the impossible processes of the party event until the desires of the customer were Flexibility is the key at the ICS International Congress met in full”, says Lohnert. Not such an easy thing to do because, for the Center Stuttgart. Not just in terms of space. logistical processes of a celebration of this kind, a foyer is not really ide- Unique congress location, impressive Stefan Lohnert, Vice President for al. Naturally, there was no sign of concept, top team: The ICS Interna- Guest Events, in describing the magic these challenges when the party was tional Congress Center Stuttgart is formula. “Eight years ago, when the in full swing. The press reported the one of the largest and most modern new trade fair site was opened, our occasion as a “Successful 100 year congress centres in Germany, in the spacial flexibility was itself a unique anniversary celebration.” centre of Europe, in the heart of the selling feature”, Lohnert remembers. market. It combines a unique trans- “Today, flexibility means a great deal Flexibility down to the smallest parent glass architectural structure, more in the fiercely contested con- detail cutting edge technology and a ca- gress market. It is a philosophy expe- pacity to accommodate up to 10,000 rienced by our staff on a daily basis “Congress and event locations must guests in a unique conference location. and one that our staff embody for our be ready for requests of this kind”, customers.” In more specific terms: knows Lohnert from experience. “ Variable space concept Reacting to desires flexibly, meeting Interactive sessions, livestreams, mul- demands that may not appear to be timedia theme centres are one side A significant reason for the success of feasible. Or as Lohnert says: “Always of the coin”, lists Lohnert as some of ICS is the variable space concept with thinking the impossible.” the technical refinements of modern up to 33 rooms that can be arranged What this means in real terms is congress management. “But without individually. “The ICS facilitates an demonstrated by one example of flexibility down to the smallest detail, enormous amount of flexibility”, says many: the 100th birthday of Rössle & they lack worth.”

• Ihr Messe Wohnort Nur 15 min von der Neuen Messe entfernt **** balladins SUPERIOR Hotel Sindelfingen • 135 geräumige Zimmer, davon 18 Deluxe Studios mit Klimaanlage • reichhaltiges Frühstücksbuffet • Bar & Restaurant • kostenfreie Benutzung unserer Sauna und des Fitnessraumes • kostenfreie Benutzung der Hoteltiefgarage • kostenfreies W-Lan Calwer Straße 16-18, 71063 Sindelfingen Tel.: + 49 (0) 7031 933-0 Fax.: + 49 (0) 7031 933-100 Internet: www.balladins-hotels.com E-Mail: [email protected]

Guest events: Away from beaten paths

Stefan Lohnert, Vice President for Guest Events, and his team look for new ways to approach customers. “Once a year we invite selected customers and partners to the Stuttgart Weindorf for an inspiring mixture of laid-back socialising and high quality after work event”, says Lohnert in describing a successful Customer service: Vice President Stefan marketing measure for customer Lohnert at the Stuttgart Weindorf. loyalty. The team members draft a complicated invitation in advance, which is sent traditionally by post to customers, particularly in times and which contains an original “ad- of compliance. Lohnert: “At this dition” with regional association. type of event, we come across real The classic, down-to-earth appreci- decision-makers more so than at ation event is of great importance large events such as IMEX.”

COSMETICA 2015-2017: COSMETICA to stay in Stuttgart

After fives years of successful co-op- held at the Messe Stuttgart site since eration, Messe Stuttgart has signed the year 2009. Since 2012, the spe- a new three year contract with cialist trade fair for chiropodists KOSMETIK international Messe GUT zu FUSS is hosted alongside GmbH for the COSMETICA event. a congress in the ICS International The cosmetics trade fair has been Congress Center Stuttgart.

CONGRESSES 2015 / ICS – MESSE STUTTGART

04.01.2015 24. – 26.03.2015 Youth Conference for EMC International Trade Fair World Mission 2015 and Workshops for Electro- Organisers: magnetic Compatibility 2015 Ludwig-Hofacker-Kreis e. V. Organiser: Mesago Messe Frankfurt GmbH 10.01.2015 Gabi Steiner 09.04.2015 Annual Kick-off 2015 auto motor und Organiser: Andreas Steiner e. K. sport congress Coaching and Event Planning Organiser: Motor Presse Stuttgart GmbH & Co. KG 31.1.2015 Thrombosis Forum 02. – 03.05.2015 Stuttgart 2015 National Achievers Organiser: Congress 2015 Doctrina Med AG Organiser: Success Resources UK Ltd.

47 Stuttgart Sightseeing

Sightseeing Tip: Classics of modern architecture

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Stuttgart has much to offer visitors interested in architecture. Among the top attractions, for example, are: the Weissenhof settlement from 1927 (1), the New State Gallery (2), the new Stuttgart city library (3), the Mercedes-Benz museum (4) as well as the active house research project “B10” (5). Architecture hotspot Stuttgart

Internationally reputable master builders left their mark in Stuttgart.

Originally criticised but later cherished: At the heart of the Weissenhof settle- architecture and vintage cars. The Modern architecture had – and has – ment is another architectural attraction: Mercedes-Benz museum (2006), the no easy task in Stuttgart. One of the the active house of Stuttgart architect design of which comes from Ben most important pieces of evidence Werner Sobek. The research project van Berkel’s “UN Studio”, one of the of classic-modern construction, the − named after its location in Bruck- most innovative European architec- world famous Weissenhof settlement, mannweg 10, or “B10” for short − tural offices, has a base structure re- was not uncontroversial at the time it generates its energy from sustaina- sembling a three leaf clover. Rising was built in 1927. ble sources thanks to a clever energy up from the middle of the curved Under the artistic directorship of Lud- concept and a self-learning building form is a triangular atrium, around wig Mies van der Rohe, 17 architects automation system. With the excess which are exhibition rooms (www. created a residential complex for energy that it produces, it supplies mercedes-benz-classic.com). modern big city people. Ostracised in two electric cars and the Weissenhof The Porsche museum (2009), reject- the Third Reich, partially destroyed museum. The “B10” is open to the ed by many architects as unbuilda- during the Second War World, the public on Thursdays from 5pm – 6pm. ble, presents itself as a dynamic settlement was declared a place Among Stuttgart’s architectural clas- monolithic body that appears to of historical importance in 1958. In sics – apart from the Stuttgart televi- float above the ground (www.por- the year 2002, the city of Stuttgart sion tower (1956) and the Liederhalle sche.com/museum). The city library bought the pair of semidetached (1954 – 1956) – is the New State (2011), designed by Korean archi- houses from Le Corbusier as a home Gallery from Scottish star architect tect Eun Young Yi, reaches about 40 for the Weissenhof museum (open- James Stirling (1984). A prime ex- metres into the sky at the Mailänder- ing times: Tue – Fri 11 am – 6 pm, ample of post modern architecture platz. Grey during the day, the book Sat, Sun, bank holidays: 10 am – ([email protected]). repository glows at night in a 6 pm, always closed on Mondays, Of late, two further exemplary build- fluorescent blue (www1.stuttgart.de/ [email protected]). ings have taken root for fans of modern stadtbibliothek/).

Message 1 | 2015 48 HIGHLIGHTS 2015 Restaurant Tip: coa (Stuttgart)

until 01.03. Carnival of Hell: The Fresh, fast, First World War and the senses enjoyable Venue: Haus der Geschichte, Baden-Württemberg, Stuttgart From traditional wine bars to until 06.04. exquisite gourmet restaurants: Oskar Schlemmer – Stuttgart has it all. Visions of a new world Venue: Stuttgart State Gallery Fancy some authentic Asian food? until 12.04. The “coa” restaurant (which stands A dream of Rome – for “Cuisine of Asia”) in Stuttgart’s Roman city life Lautenschlagerstrasse 23 is an ideal in South West lunch stop when out and about in Modern ambience, authentic Germany Stuttgart’s city centre thanks to its Asian cuisine: coa Stuttgart. Venue: Altes Schloss, Stuttgart central location. The concept: freshly prepared, high quality meals from 18.04. – 10.05. Vietnam, Thailand, China, Korea, Japan lounge area or visit a full moon party, Stuttgart Spring Festival and Indonesia. The exotic variety ranges marking the beginning of an Asian Venue: Cannstatter Wasen from traditional soups to spicy meat month. Address: Lautenschlagerstr. 23, until 17.05. dishes. Instead of Chinese kitsch, opening times: Mon – Thu 11am – 11pm, Myanmar – guests enjoy an atmosphere in “coa” Fri and Sat 11am – midnight, Sun The golden country with lots of bamboo. In the evening, noon – 9pm. Tel. 0711/218 425 66, Venue: Linden-Museum Stuttgart why not try the Asian cocktails in the email:[email protected].

Hotel Tip: relaxa Waldhotel Schatten Stuttgart

Pit stop for trade fair guests

Where can you experience a relaxing stay or conduct effective confer ences during the trade fair? Message presents attractive hotels in the Stuttgart region.

The “relexa Waldhotel Schatten” has a moving and exciting history that dates back to 1783. It became famous well beyond the boundaries of the region due to an attraction that got the hearts of all racing fans beating: The hotel is on the Stuttgart Living in style: The 138 rooms of the Solitude race course that even Formula 1 cars zoomed along from 1961 to 1965. hotel and cosily decorated. The last race took place in 1965 in front of about 200,000 spectators. It was then closed for reasons of safety. Today, the relaxa Waldhotel Schatten is the suitable address for a different kind of “pit stop”: quiet, comfortable and relaxing. The 138 cosy rooms, of which twelve are suites, are personally decorated with loving attention to detail. No one room is like the other. Naturally, the bathroom or shower and WC are standard, as too are the hair-dryer, tele- vision, radio, minibar and WLAN. Even smoker rooms can be reserved on special request. Ten individually designed seminar rooms for conferences with ten to 100 people or group rooms for other events offer a suitable backdrop. The relexa Waldhotel Schatten Stuttgart offers guests free parking with 112 parking spaces and is located with easy traffic access to the trade fair, airport, motorway and Stuttgart university campus. The modern sauna and fitness area are available for guests to relax. The evening can be whiled away stylishly In the hotel’s own restaurants and at the solitude bar, surrounded by racing artefacts. Information: relexa Waldhotel Schatten, Magstadter Strasse 2–4, Surrounded by green: The relaxa Waldhotel 70569 Stuttgart, Germany, Tel. +49 (0)711/ 6867 0, email: [email protected]. Schatten lives up to its name.

49 Message 1 | 2015 Opinions

Stuttgart has now turned into the most traffic congested city in Germany. A sad fact which many people must personally endure every day. However, this also proves that space is becoming increasingly limited in cities – and not only in German cities. It is inconceivable that nearly all the inhabitants of Japan will live in urban environments by the year 2050. In Germany

the proportion will rise from the current figure of 75 per cent to 83 per cent, and

new metropolises containing millions of people will shoot into the sky in China.

We must take steps to ensure that mobility functions in these condensed environments. We need electric cars which run in the city without exhaust emissions, we 65 JAHRE ALT, need networked traffic concepts and intelligent guidance systems as otherwise the car of the future will be a stationery vehicle, not a vehicle which can be driven. 3.893 AUSSTIEGS- Autonomous driving will be an important aspect here. When a car can finally find a parking space automatically and park there, the enormous amount of time spent MÖGLICHKEITEN, in pointlessly searching for parking spaces in cities will be reduced. Manufacturers Birgit Priemer, Deputy Editor-in-Chief of auto motor und sport. are also frenetically working on the so-called one-mile concept, i.e. ways to travel 1 TICKET. “Courage to change“ the last few metres into the city using pedelecs, scooters or other means of transport which do not take up so much space. But let's not delude ourselves: terms such as “autonomous driving“ still provoke fear and uncertainty among many people: can my car steer better than I can? Can it react more quickly if a child jumps out in front of it? auto motor und sport want to help get rid of these fears and will therefore provide visitors to the i-Mobility exhibition with the opportunity to become familiar with the far-reaching changes in the area of mobility. Only those persons who know, for example, how to drive an electric car and charge it will be able to try another drive concept in future. Or make use of a car-sharing model. Or zoom into the city with a pedelec. And that's precisely what we need: courage to change.

IMPRINT

Publisher: Photos: AIDA Cruises – German P.E. SCHALL GmbH & Co. KG, Graphics: Gabriele Kleefeld Landesmesse Stuttgart GmbH, Branch of Costa Crociere S.p.A., Hans-Dieter Schröder GmbH, 70629 Stuttgart akg-images/Bruni Meya, German Seychelles Tourism Board, Tony Advertisements: DAS NEUE NETZWEITE Cycling Club (ADFC), Amici Baskeyfield – STB, Siteco/Osram, Beck Medien- und Verlags-GmbH, : Responsible: Markus Vogt Stuttgart, Baden-Württemberg SMG/Werner Dieterich, Baden- 73732 Esslingen, Stiftung gGmbH, Berner Elektrotech- Württemberg State Ministry, town of Karin Weber, direct: +49 (0)711 335916, VVS-SENIORENTICKET Leinfelden-Echterdingen, town of /MONAT. Editorial office and production: nik GmbH, Zooey Braun/Stuttgart, Phone: +49 (0)711 937893-0, Leonberg, Stuttgart-Marketing correct. – Klaus G. Danner, coa holding gmbh, correct., Daimler Fax: +49 (0)711 937893-9, AG, EUROEXPO Messe- und GmbH, Konstantin Tschovikov/Messe IM ABO NUR 42,50 72740 Tübingen, e-mail: [email protected] Kongress-GmbH, Fair Productions Stuttgart, UBM Canon, Stuttgart Phone: +49 (0)7071 9646-240 GmbH, Flughafen Stuttgart GmbH, University, Valamar Hotels & Resorts, Print: Paul Horn GmbH, State Capital Baden-Württemberg Association for Editorial staff: SV Druck + Medien GmbH & Co. KG, Stuttgart, Baden-Württemberg State Horticulture, Landscape Gardening Christine Bender, Anja Bräutigam, Museum, Baden-Württemberg and Sport Facility Construction. 72336 Balingen Katharina Bittner, Claudia Döttinger, Ministry of Finance and Economics, Messe rap: Philipp Volksmund Astrid Ehm, Gerd Fleischer, Sabrina Motor Presse Stuttgart GmbH & Co. (singing, words and music) Messe Stuttgart: Hirlinger, Wolfram Huonker, Jens KG, Nova Hüppe GmbH, Frank M. Messepiazza 1, 70629 Stuttgart, Kohring, Andreas Ott, Sonja Otterbach, Orel, relaxa Waldhotel Schatten Layout, composition, repro proof: Phone: +49 (0)711 18560-2436, Axel Recht, Gudrun Richter, Katrin Stuttgart, Rössle & Wanner GmbH, Baumann & Baltner GmbH & Fax: +49 (0)711 18560-2305 Seemann, Silvia Stoll, Christine Torsten Brecht Collection, Peter Sauber Co. KG, 71638 Ludwigsburg, Internet: www.messe-stuttgart.de Jetzt Abo auf der CMT Wagner, Andreas Wallbillich Agentur Messen und Kongresse GmbH, Phone: +49 (0)7141 688 96-3 E-mail: [email protected] abschließen und Gourmet- Gutschein sichern.*

Message 1 | 2015 50 * Zu jedem neuen Abo gibt es einen Gutschein für das Sternerestaurant ADLER ASPERG. Vom 17.01. bis 25.01.2015 auf der CMT in Halle 6, Stand 6E50. vvs.de

RZ_VVS-14-1050_Senioren2014_Opa_AZ_Messe_CMT_210x297.indd 1 03.12.14 14:16 65 JAHRE ALT, 3.893 AUSSTIEGS- MÖGLICHKEITEN, 1 TICKET.

DAS NEUE NETZWEITE : VVS-SENIORENTICKET /MONAT. IM ABO NUR 42,50

Jetzt Abo auf der CMT abschließen und Gourmet- Gutschein sichern.*

* Zu jedem neuen Abo gibt es einen Gutschein für das Sternerestaurant ADLER ASPERG. Vom 17.01. bis 25.01.2015 auf der CMT in Halle 6, Stand 6E50. vvs.de

RZ_VVS-14-1050_Senioren2014_Opa_AZ_Messe_CMT_210x297.indd 1 03.12.14 14:16 Katzen- sprung

Eine wirklich kurze Distanz – drei Gehminuten vom Parkhaus mit Autobahnanschluss, von der WhenBahnstation oder Swabiansvom Flughafen und Sie sind celebrate ... mitten im Markt. Hier treffen Ideen auf Technik und Freizeit auf Lebensart. Hier werden Kontakte

geknüpft, nationale… und there’s internationale. always a goodLassen reason: Sie For 75 years, Messe Stuttgart has stood for innovation and sich inspirieren: www.messe-stuttgart.dedynamism at the centre of the market. In one of Europe’s most powerful economic regions. As a reliable partner for global players and SMEs. With many years of competence in the sector, an ideal infrastructure and perfect service. And with the best contacts in the growth markets of this world. We thank our customers, partners and friends for the conﬁ dence they place in us. And we look forward to the next 75 years!

Landesmesse StuttgartStuttgart GmbH GmbH Messepiazza 11 70629 Stuttgart,Stuttgart Germany Phone:Telefon: +49 +49 711 711 18560-0 18560-0 Fax:Telefax: +49 +49711 71118560-2440 18560-2440 E-mail:E-Mail: [email protected]@messe-stuttgart.de