01 | 2015 4 Euro Message Trade Fairs Congresses Events Years of 75 MesseStuttgart Stuttgart Messen und Ausstellungen 2014 – 2016 19. Echtdampf-Hallentreffen 8. Microsys Dampfbetriebene Modelle von Eisenbahnen, Technologiepark für Mikro- Straßenfahrzeugen, Schiffen und stationären Anlagen und Nanotechnologie 2015 09. – 11.01.2015 Messe Karlsruhe 05. – 08.10.2015 Messe Stuttgart 1. Control India 21. Druck+Form Fachmesse für Fachmesse für die grafi sche Industrie Qualitätssicherung 07. – 10.10.2015 Messe Sinsheim 05.– 07.02.2015 Ahmedabad, India 1. Motek India 24. Fakuma Fachmesse für Internationale Fachmesse Produktions- und Montageautomatisierung für Kunststoffverarbeitung 05.– 07.02.2015 Ahmedabad, India 13. – 17.10.2015 Messe Friedrichshafen 3. Faszination Modellbahn 14. Faszination Modellbau Internationale Messe für Modell- FRIEDRICHSHAFEN eisenbahnen, Specials & Zubehör Internationale Messe für Modellbahnen und Modellbau 06. – 08.03.2015 Messe Sinsheim 30.10. – 01.11. 2015 Messe Friedrichshafen 3. Faszination Modelltech 12. Blechexpo Internationale Messe für Internationale Fachmesse Flugmodelle, Cars & Trucks für Blechbearbeitung 20. – 22.03.2015 Messe Sinsheim 03. – 06.11. 2015 Messe Stuttgart 14. Control Italy 5. Schweisstec Fachmesse für Internationale Fachmesse Qualitätssicherung für Fügetechnologie 26. – 28.03.2015 Messe Parma / Italien 03. – 06.11. 2015 Messe Stuttgart 14. Motek Italy 2. Coilex Fachmesse für Produktions- Technologiepark zur Fertigung und Montageautomatisierung mechatronischer Komponenten 26. – 28.03.2015 Messe Parma / Italien 03. – 06.11. 2015 Messe Stuttgart 13. Optatec 17. Agri Historica Internationale Fachmesse für optische Technologien, Traktoren – Teilemarkt – Vorführungen Komponenten und Systeme 25. – 26.04.2015 Messe Sinsheim 2016 07. – 09.06.2016 Messegelände Frankfurt / M. 29. Control 5. Stanztec Internationale Fachmesse Fachmesse für Qualitätssicherung für Stanztechnik 05. – 08.05.2015 Messe Stuttgart 21. – 23.06.2016 CongressCentrum Pforzheim 6. Control China 35. Motek Fachmesse für Internationale Fachmesse für Qualitätssicherung Produktions- und Montageautomatisierung CHINA 26.– 28.08.2015 SINEC W5 Hall 10. – 13.10.2016 Messe Stuttgart 34. Motek 10. Bondexpo Internationale Fachmesse für Internationale Fachmesse Produktions- und Montageautomatisierung für Klebtechnologie 05. – 08.10.2015 Messe Stuttgart 10. – 13.10.2016 Messe Stuttgart 9. Bondexpo 32. Internationale Modellbahn Ausstellung Internationale Fachmesse Internationale Ausstellung für Klebtechnologie IMA für Modellbahn und -zubehör nternationale odellbahn 05. – 08.10.2015 Messe Stuttgart 32. usstellung November 2016 Koelnmesse P. E. Schall GmbH & Co. KG Messe Sinsheim GmbH Gustav-Werner-Straße 6 . D-72636 Frickenhausen Neulandstraße 27 . D-74889 Sinsheim T +49 (0)7025 9206-0 . F +49 (0)7025 9206-880 T +49 (0)7261 689-0 . F +49 (0)7261 689-220 [email protected] . www.schall-messen.de [email protected] . www.messe-sinsheim.de Contents 8 News – Trends 04 Messe Stuttgart expands Double the number of visitors, , three times more exhibitors since the move to the Fildern 05 Editorial: Trade fair history “live“ Cover Story 08 75 Years of Messe Stuttgart 75 years of dynamics and innovation Location Stuttgart 16 Eco-holiday destination Stuttgart 29 State capital of Stuttgart makes exemplary contribution towards sustainability 19 Potential and projects Community portrait: Leonberg Trade Fairs – Markets 20 Retro Classics Retro‘s 15th anniversary 22 R+T 50th anniversary of a global meeting 26 CMT Dream destinations 29 The market for good taste New special areas 30 MEDIZIN 50th edition of doctors‘ congress xx 32 Control Quality makes the difference Media – People 44 Portrait: Reinhard Schlossnikel, Department- Director Personnel & Organisation, Messe Stuttgart 30 Events – Congresses 46 Thinking the impossible Flexibility is the key at the ICS 47 Away from beaten paths New ways to approach customers Stuttgart Sightseeing 48 Architecture hotspot Stuttgart Top attractions for architectural enthusiasts 49 Pit stop for trade fair guests relaxa Waldhotel Schatten Stuttgart 49 Fresh, fast, enjoyable coa Stuttgart Opinions + Imprint 50 Opinions: Birgit Priemer, Deputy Editor-in-Chief of auto motor und sport 32 50 Imprint 3 Message 1 | 2015 News – Trends Messe Stuttgart expands Since the relocation of Messe Stuttgart to the Filder area, the number of visitors attending the national and international trade fairs and exhibitions has doubled while the number of exhibitors and amount of stand space have actually tripled. Messe Stuttgart moved into its exhi- Growth rates, which make the trade to acquire more exhibitors who rent- bition halls in the Filder area just over fair city of Stuttgart the front runner in ed more exhibition space,“ says Prof. seven years ago – the start of a brand Germany – a long way ahead of com- Dr. Manfred Kirchgeorg, author of the new era. Ever since then, the annual petitors. This was revealed in a cur- study. Stuttgart is the leading venue average number of visitors attending rent study on market shares and key in Germany for regional trade fairs the national and international trade figures of the largest German trade and, in particular, public events. This fairs and exhibitions has more than fair centres that was carried out by applies both to the number of exhib- doubled (approx 175,000, + 132 per the Leipzig Graduate School of Man- itors (around 6,400 in 2013, market cent). The amount of stand space has agement (HHL). “The trade fair city share: 12 per cent), the stand space tripled (around 170,000 square metres, of Stuttgart has been able to stage (around 185,000 square meters in + 202 per cent) while the number of far more international events thanks 2013, market share: 10 per cent) and exhibitors has actually more than tri- to its new trade fair grounds. Messe the number of visitors (660,000 in pled around 5,000, + 219 per cent). Stuttgart has therefore also been able 2013, market share: 11 per cent). Demand from all over the world “The study proves how hard our team has worked,“ says Ulrich Kromer, CEO of Messe Stuttgart, in regard to the publication. “We are proud of the keen demand from exhibitors and visitors throughout the world. Thanks to the construction of Hall 10, we will also be able to satisfy this demand in future.“ Andreas Richter, Managing Director of the Chamber of Commerce and Industry of the Stuttgart Region, also confirms the importance of Messe Stuttgart in adapting the areas to de- mand in order to remain competitive. His conclusion regarding the study by the Leipzig Graduate School of Management: “With a trade fair cen- tre in Killesberg, Stuttgart would no longer rank among the major German trade fair cities. Landesmesse Stutt- gart only achieved this huge growth in exhibitors, stand space and visitors as a result of the new location next door to Stuttgart Airport. Despite a slightly declining trade fair market, Stuttgart was able to position itself well between 2007 and 2013. The inter nationally networked economic region of Stuttgart offers good oppor- tunities to further expand this posi- tion in the tough competition between Full house: the growth rates of Messe Stuttgart are the highest in Germany. German trade fair centres.“ Message 1 | 2015 4 Looking back is not really our style. That's because trade fairs are naturally concerned with the future of industries. With the future of their customers – and their own future. We kindly ask you to make an exception in this issue of Message. We are celebrating a birthday: in 2015 Messe Stuttgart Pitches for campers at Messe Stuttgart. Markus Vogt, will be 75 years old. On 23 May 1940 the Company Spokesman, Messe Stuttgart: Landesmesse Stuttgart Stuttgart City Council approved the change in the GmbH Messe Holidays company name of Stuttgarter Handelshof AG, More and more tourists are using the which had been founded in 1925. The formal administrative act relating to pitches for campers close to the L-Bank Forum (Hall 1) at Messe Stutt- the founding of Stuttgarter Ausstellungs-GmbH took place on 28 May 1940. gart as a base for their visit to the state capital. Open all-year round, this area is specially designed for campers and contains a power supply, showers, toi- lets and on trade fair and exhibition Trade fair history “live” days catering facilities. The rapid-tran- sit railway station is a short walk away, Every anniversary also represents a turning point and combines the past owners of campers are not faced with a search for parking spaces in the city with the present. Eight pages of this issue therefore contain articles on the many centre. Prices per overnight stay and camper: €15, €20 during CMT, €25 different types of trade fairs, exhibitions, congresses and events which Messe during other trade fairs and exhibi- tions. Maximum of stay: three nights. Stuttgart has developed, organised and staged over the last 75 years. Trade fairs, and trade fair history as well must be experienced: you, esteemed R+T Australia: readers, can be present “live” on some occasions in our title story. The text Successful start contains references to short films. Using your smartphone or tablet, simply The successful première of R+T Aus- scan the marked images with the “Print to Life” app and watch a historical video tralia demonstrated the great poten- tial of the roller shutter, door/gate and clip relating to the topic. Would you like to delve even deeper into 75 years of sun protection industry “down under“. Stuttgart trade fair history? If so, I recommend