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Hosting Trade Fairs Why Guest Events Are an Important Element for Corporate Success

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Hosting Trade Fairs Why Guest Events Are an Important Element for Corporate Success MessageTRADE FAIRS | CONGRESSES | EVENTS 01 | 2019 Hosting trade fairs Why guest events are an important element for corporate success LogiMAT CMT RETRO CLASSICS® Innovative intralogistics Platform for the World’s biggest classic cars at first hand entire travel sector fair with new formats 1 2 3 Ludwigsburg Residential Palace Solitude Palace The Sepulchral Chapel on Württemberg Hill ASTONISHINGLY BEAUTIFUL! Our palaces are full of surprises. Discover the region‘s living history. 60 of the most beautiful fascinating stories from times gone by – it‘s time to make a very palaces, monasteries, gardens and castles in Baden-Württem- special journey of discovery in and around Stuttgart. For more berg await your visit. Splendid sights, diverse experiences and details visit: www.schloesser - und - gaerten.de/en SSG / LMZ: Titel Niels Schubert; 1, 2, 3 Achim Mende // // Mende Schubert;Achim 2, 3 1, Niels Titel LMZ: / SSG BILDNACHWEIS Designkonzept: www.jungkommunikation.de Designkonzept: CONTENTS 1 2 3 NEWS – TRENDS Ludwigsburg Residential Palace Solitude Palace The Sepulchral Chapel on Württemberg Hill 04 “We urgently need more space” How Messe Stuttgart wants to continue expanding 05 Editorial “Successful investment” ASTONISHINGLY COVER STORY 08 Hosting trade fairs Why guest events are an important element BEAUTIFUL! for corporate success Our palaces are full of surprises. LOCATION STUTTGART 14 Satisfied with Stuttgart as a location Top positioning of the state capital in the Discover the region‘s living history. 60 of the most beautiful fascinating stories from times gone by – it‘s time to make a very city ranking palaces, monasteries, gardens and castles in Baden-Württem- special journey of discovery in and around Stuttgart. For more 16 Stuttgart Faces berg await your visit. Splendid sights, diverse experiences and details visit: www.schloesser - und - gaerten.de/en Prof. Dr. Frank Brettschneider, Head of the 08 Department of Communication Science, University of Hohenheim TRADE FAIRS – MARKETS 18 CMT: Platform for the entire travel sector 20 RETRO CLASSICS®: World’s biggest trade fair for classic cars with new formats 23 T4M: Clear concepts 28 LogiMAT: Innovative intralogistics at first hand 37 The Market for Good Taste: Even more transparency MEDIA – PEOPLE 44 Portrait: Rudolf Anders, Chief Information Officer (CIO), Messe Stuttgart 18 EVENTS – CONGRESSES 46 New guest event for electromobility Battery Show and Electric & Hybrid Vehicle Technology Expo Europe 47 V ariety of start-up culture live Start-up BW Summit at the L-Bank Forum (Hall 1) STUTTGART SIGHTSEEING 48 Experience the history of Stuttgart In StadtPalais – the new City of Stuttgart Museum, visitors are given the whole picture 49 Hotel Tip Quality Hotel Schwanen Stuttgart-Airport/Messe OPINIONS + IMPRINT 50 Opinions: Hermann Pfaff, President Caravaning Industry Association e. V. (CIVD) 20 37 SSG / LMZ: Titel Niels Schubert; 1, 2, 3 Achim Mende // // Mende Schubert; 3 Achim 1, 2, Niels Titel LMZ: / SSG 50 Imprint BILDNACHWEIS Designkonzept: www.jungkommunikation.de Designkonzept: Message 1 | 2019 3 NEWS – TRENDS Re-routing of traffic on A8 and B27 at “Echterdinger Ei” junction P 40 parking Service buildings: tower: 900 cars D1: Warehouse, office use D2: Fire brigade, warehouse, office use Widening of L 1192: – Road widening – New access ramp West parking level: – 600 cars on two levels – Lower level: Buses/ Taxis Consequence of success: With the Masterplan 2025 West Congress: Messe Stuttgart – Room with 1,500 m²; large foyer wants to meet the – Seminar area with 1,200 m² increased spatial – Under ground car park with P1 car park: space for up to 1,900 cars and logistical Space for 800 cars – Spacious Messeplaza West demand. “We urgently need more space” Project name: Masterplan 2025. Plan: Additional parking, storage and logistics space, in the West Hall 11 and a more efficient congress centre for Messe Stuttgart. t is an open secret: Messe Stuttgart is bursting at the seams. upper levels are also possible.” According to the plan, a IThe record figures in the 11th year in the Filder region are P 40 car park can be built “behind” the Bosch car park, an proof of this. And further growth is planned. “In 2018 we will optimal site is still being sought in the West. A total of reach the 180 million mark for sales, a record result”, says 1,600 additional parking spaces are to be created to cover President/CEO of Messe Stuttgart Ulrich Kromer. “We are aim- the immediate need. In another step the L 1192 is to be ing for 200 million in 2020. AMB is booked out with approxi- widened to five lanes. Modern traffic management systems mately 1,600 exhibitors. It is not only AMB that once again on the A 8 should intelligently control the traffic to Messe already has waiting lists. We urgently need more space.” Stuttgart and the airport, the access ramp from the A 8 There is a need at several places on the grounds: New car to the state road is also to become more efficient. The parks must be built, service providers need more storage and Masterplan 2025 also contains ideas for a Hall 11, a new office space, the on-site fire department urgently needs a West Congress Centre and parking facilities in the West. new and bigger home. From a logistics perspective the The shareholders of Messe Stuttgart – the state of traffic situation on the L1192 – especially at Entrance Gate 1 Baden-Württemberg and the city of Stuttgart – have already – is not optimal. given the green light for the plans. “In the next step we “We have already found solutions to meet this need”, says have to discuss the costs of the individual components and Kromer, who together with Thomas Glawa, Vice President the financing options with our shareholders”, says Kromer of Events, Construction & Facility Management at Messe explaining the further course of action. “Phase 1 of the Stuttgart and in addition to authorised representative of the Masterplan 2025 is basically already authorised: Storage construction and holding company of Messe ProNM, and office spaces for service providers, a new fire station worked on the Masterplan 2025. “Buildings are to be and the traffic improvements.” erected to the north of the grounds, with spaces for service More Info: www.messe-stuttgart.de providers, logistics and the fire department. Offices on the #MesseStuttgart 4 Message 1 | 2019 INTERGASTRA EDITORIAL Culinary Olympics he IKA/Culinary Olympics will be Theld for the first time concurrently Markus Vogt, with INTERGASTRA in Stuttgart from Company Spokesman 15 to 19 February 2020. “This interna- Landesmesse Stuttgart GmbH. tional culinary competition is one of the oldest of its kind in the world”, says Markus Tischberger, Project Manager of INTERGASTRA. “There around 2,000 chefs and patissiers from roughly 60 “Successful investment” countries compete against other and present their creations.” During the com- The variety does it. Messe Stuttgart is not only successful petitions professional kitchen teams will with its own events. Business with the so-called guest trade expertly juggle the ingredients, their fairs is also booming. The special guest events team han- preparation and presentation. It is a fair dles more than 100 rental companies per year. Guest contest that has given rise to culinary events occupy around 40 percent of the area of the trade trends for more than 100 years. The inter- national team competition is organised fair grounds and the ICS as an annual average. This year it by the German Association of Chefs. will be almost half, due to the exceptional number of guest events. A mix that pays off for Messe Stuttgart. Not only CONSISTENTLY INNOVATIVE financially. Stuttgart is the most important high-tech trade fair venue in Germany. Guest trade fairs ideally comple- With the consistent alignment to inno- ment the portfolio of in-house trade fairs from the environ- vative topics, INTERGASTRA has been ment of industry and technology. addressing trends in gastronomy and the hotel sector for years. The struc- The region also benefits from guest trade fairs, events tured hall planning enables exhibitors and congresses. An example from the trade fair town to optimally present their products. Vis- Leinfelden-Echterdingen: The number of overnight stays itors appreciate the clearly structured rose from 151,391 in 2007 to 532,256 in 2017. Five new offer with kitchen technology, food, hotels have been built since 2008. Find out in this edition ambience and equipment for hotel and of Message which strategy Messe Stuttgart pursues for gastronomy, services, beverages, cof- guest trade fairs. fee, as well as GELATISSIMO – the larg- est trade fair for the artisan production Guest event organisers mainly appreciate the optimal infra- of gelato north of the Alps. In addition, structure of the Stuttgart trade fair venue. And Messe they benefit from the accompanying Stuttgart now wants to further invest in this infrastructure. programme, including the DEHOGA The project is called Masterplan 2025. A team has been stage, the forum FOKUS HOTEL, the working on the details for months. The first concrete plans Coffee Summit and the partnership are now available. with the German International Hotel What’s it about? Masterplan 2025 shows what can still be Association (IHA). built on the LMS grounds in the coming years. The share- holders of the company have given the green light for This is how win- ners look: Chefs these plans. There is a need at different places: New car celebrating at the parks must be built, service providers need more space, the IKA/Culinary Olym- on-site fire department urgently needs a new home, the pics. In 2020 the traffic situation when entering the trade fair grounds is competition takes currently not optimal. Solutions have been found to cover place parallel to these needs. INTERGASTRA All details can also be found in this edition of Message.
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