boldIssue 1 | Autumn 2007 spirit

06 India: Asia’s emerging tiger 12 From brand promise to real projects 18 The women of Kazakhstan 20 Health and Safety a number one priority boldinterview 37

How did you become a man of Do you find that there is a special steel? A combination of an sense of community in Africa? In undergraduate metallurgical my previous venture in Liberia we A relaxed engineering and a graduate had to build a road to a remote business management degree gave exploration site. As this road me the opportunity to work in opened access to many villages moment with... various functions in a major US along the way, we were constantly steel company for 20 years. I also being thanked by the village elders. managed a few private equity In one village we were presented funded ventures, one of which with a white goat and five white Joe Mathews introduced me to mining in Liberia. chickens. My Liberian colleagues explained that white is the ultimate What were your thoughts when symbol of gratitude. We had to Get to know the CEO you first saw the country? I first graciously receive these live travelled to Liberia in early 1999, presents and figure out how to of ArcelorMittal’s Mining Project fully confident that I could handle pack them in the back of our jeep any challenges. However, when I as we drove back to Monrovia. in Liberia in 10 minutes saw that the war had left the country without electricity, How did you feel when you met running water and landline President Ellen Johnson Sirleaf, telephones, I quickly realised that Africa’s first elected female When did you join ArcelorMittal? Liberia today lagged behind India in President? In late 2005, the Sirleaf I started with Mittal Steel in development as much as India administration knew little of Mittal early January 2006. I knew that lagged behind the western world Steel. However our collective I had made the right choice when a generation ago. I am confident actions since then along with news the company took the bold step that Africa will be the world’s next of the ArcelorMittal merger have to merge with later that development frontier. helped change this. Today we are same month. being praised both by the Liberian Do you live in Liberia full time Government and the international now? Even though Liberia is community for leading investors to improving steadily, it is not quite the country. President Sirleaf is an ready for family. I am based there, ‘iron lady’ who is working diligently while my wife and three daughters to improve policies and change continue to live near Norfolk, practices that were prevalent in Virginia, in the US. I try to get Liberia. She has raised tremendous home for important events and goodwill for the people of Liberia, occasions. but she cannot do it alone – more How do you spend your spare new investors are needed. time? What spare time? How do you see ArcelorMittal Is there one thing that drives you living up to its brand promise in crazy? Trying to do this interview Liberia? Liberia is a great place to and follow up on this page after Mr apply our ‘transforming tomorrow’ Mittal is certainly scary. motto. As a major investor in Liberia after its civil war, Can you share with us a funny ArcelorMittal has exhibited anecdote? On one of my early leadership that can pull the trips to Monrovia, I had the economic engine forward. Our opportunity to meet a famous US presence will create a demand for television newscaster who was products and services that, in turn, there to broadcast a special feature should attract many other needed on President Ellen Johnson Sirleaf. I investments. We will also harness explained that we were starting a our elements of international good mining project and I also told her practices to improve corporate that my daughters were fans of governance and frameworks to her show. But I forgot to ask for tackle corruption and generally her autograph! Nobody believed I improve the quality of how had really met her. A few days later business should be conducted. she sent me a handwritten note on Plans to involve local businesses NBC letterhead recommending a will also ensure that communities person for a position with our grow and sustain themselves for company. I ended up getting her generations to come. I am proud to autograph after all! be a part of this great company that will play a major role in Liberia’s development. boldeditorial 01

1 is our big number There are many interesting changes in our publication! The previous this issue! In September, launch issue of boldspirit magazine focused on the excitement ArcelorMittal’s market capitalisation crossed surrounding our new identity. This new boldspirit #1 highlights the fact the 100 billion US$ mark!” that now we are one company. ArcelorMittal people are getting down “ to business and starting to breathe real life into our brand. Busy, busy, busy…

You can feel a special energy throughout our Living the values: Sustainability, We have included the first in an extensive series entire company, not just because we are Quality and Leadership of articles chronicling ‘human twinnings’ – celebrating who we are, the world’s number Key Human Resources Leadership challenges reports on best practices sharing and one steel company, but because of the include attracting, developing and retaining international short term assignments, a spotlight opportunities and responsibilities which go skilled employees. In this issue, we catch up on the Americas segment, a two page article on along with our premiere position. with Bernard Fontana, Management Health and Safety improvements throughout the company, reports on business and ArcelorMittal It is now up to all of us to act as brand Committee Member, Responsible for Human in the news and so much more! ambassadors and to uphold our reputation in Resources, who has begun visits to all the line with our brand promise of ‘transforming business units of our company. Time for you to get busy, too tomorrow’ and our ambition of being We also have an interview with Malay Mukherjee, Oh, and we’ve included a photo competition recognised as one of the world’s leading Member of the Group Management Board, so that you can get busy taking pictures of companies. As Mr Mittal himself has said, Responsible for Asia, Africa, Mining and CIS, who ArcelorMittal people that we can display “ArcelorMittal’s primary aim is to help helps us to better understand the complex value proudly in upcoming issues of boldspirit and build the infrastructure of a better world of Sustainability. We share a relaxed moment on www.myarcelormittal.com. Naturally, around us.” with Joe Mathews, CEO of ArcelorMittal’s Mining we include a nice prize for the top winners, What’s happening around our world Project in Liberia, who tells us first hand about so please try your best! some of the exciting developments in the African Why have we called this issue of boldspirit #1? This issue demonstrates, without a doubt, country he has come to love. Because we have made some changes that we have some of the best people so that you, our 320,000 ArcelorMittal working for ArcelorMittal. In our debut year, people, in 60 geographical locations, are the You contributed ArcelorMittal already is ranked 93 in the top number one priority. You contributed to all 100 most respected companies in the world! of the ‘boldness’ definitions and translations to all of the ‘boldness’ This is an achievement of which we can all be which run through our magazine. You are the definitions and translations proud. But with steel and our bold attitude, bold spirits we celebrate on every page. which run through our we can go even higher! And we have so much to report! All around But just for a moment, relax… our company exciting developments are magazine. You are the and enjoy boldspirit. taking place. For a start, fun and creative bold spirits we celebrate local brand launches were, and still are, on every page. being carried out all over the world. This issue’s photo collage gives you a good idea of how innovative our colleagues around our world can be! One feature we are very excited about is our ‘Women of Kazakhstan’ photo essay, introducing you to some of your hardworking colleagues in Temirtau, Kazakhstan. You can also read our report on India, its rapidly growing economy and the demand the country’s desire to transform is creating for steel. We also highlight some inspirational projects that, thanks to ArcelorMittal steel and our Corporate Social Responsibility, are building a better world for the future.

Boldness in your language: Afrikaans – Onverskrokke, dapper, waagmoedigheid. Southern Sotho – O sebete. Northern Sotho – Ona le sebete. 02 boldcontents

Congratulations to the winner Have your say of our first boldspirit Quiz, Marisa Alonso, from Burns Harbor, boldspirit is your magazine so we would like Indiana, ArcelorMittal USA!” to hear from you: Comments? Contributions? Questions? Contact us at editorial@.com “

04 Interview: Malay Mukherjee 06 Asia’s emerging tiger 12 ‘transforming tomorrow’

03 boldmessage 22 boldaroundtheglobe 30 boldcommunications Mr Mittal sets the tone Segment in the spotlight: Our brand launch 04 boldleadersspeak Americas from around the world Interviews: Malay Mukherjee 24 boldbusiness 33 boldinitiatives Bernard Fontana Getting down to business Leadership Development 06 boldfeature 25 boldfacts 34 boldmedia India: Asia’s emerging tiger ArcelorMittal in numbers ArcelorMittal in the news 12 boldfeature 26 boldspotlight 36 boldquiz ‘transforming tomorrow’ Sharing knowledge: Picture our values! 18 boldfeature ArcelorMittal twinnings ArcelorMittal photo competition The women of Kazakhstan 28 boldfocus 37 boldinterview 20 boldsafety Site of the month A relaxed moment with... Health and Safety ArcelorMittal Hamilton, Joe Mathews a number one priority Dofasco Facility

Editors Contributors Special thanks Nicola Davidson, Director of Publication Ignacio Agreda, Gerardo Alonso, Stéphanie Blanchard, Fanny Bécue, Mark Blackburn, Jean-Albert Fox, David Cowan, Editor in Chief Natacha Grondin Casel, Emmanuel Cauvin, Harry Cooper, Greg Ludkovsky, Françoise Pesch, Laurence Mary Carey, Editor in Chief Christine Cordier, Dorian Dumitrescu, Jean-Christophe Gagnepain, Ponchaut, Olivia Robin, Marion Saül, Stefan Ewa Gebala, Editor Sylvie Gindre, Elena Krashakova, Jean Lasar , Malorie Medellin, Schwarz, Xanthe Hynds and Carlo D’Alanno Raquel Córdoba, Editor Cindy Mercanti, Rachel Mitchell, Rebecca Mitchell, Monique Muller, (designed and produced by Thoburns.com), Elke Osselaer, Ashok Patil, Sylvie Petetin, Laura Podlesny, TBWA, Mario Villamiel. Lynn Robbroeckx, Geneviève Robert, Martine Scheuren, Cláudio Reis To all of the ArcelorMittal people around the world who sent in Photo Library Souza, William C Steers, Fred Thiry, Selina Vaccarino, Petra Van Den photos for the various local brand launches and to those who sent in ArcelorMittal photo library credits: Helden, Cecile Van Den Hof, Vanessa Vanhalst, Roland Verstappen, boldness definitions and translations, we thank you. Your bold spirits Vytas Beniusis, Pierre-François Grosjean, Augusto Volpolini, Cathy Weber, Barbara Wendl, Elize E Zywotkiewicz, and your time and effort are to be applauded. Bravo team! Fernand Konnen, Carlo Hommel, Photographers: Jaco Boshoff, Eric Chenal, Tom Craig, IPF/IPF, Andrés boldspirit is printed on recycled paper and is Elemental Chlorine Free (ECF). The paper has been awarded the NAPM Recycled trademark Raj Takhar, Mario Villamiel Lejona, Michel Monteaux, Silverstein Properties, Syndicat Mixte, and is produced at a mill that is certified ISO 14001. Raj Takhar, Casey Templeton, Jason Tilley, Igor Uzarevich boldspirit is also available in French and Spanish.

, stoutmoedig, vrij, durfkracht, krachtig, onverschrokken. Esperanto – Audaca, braveca, sentima, temerara. Estonian – Julgus. Euskera – Adorea Bosnian – Odvažnost. Català – Audàcia. Croatian – Hrabrost, Odvažnost. Czech – Smelost, neohroženost. Dutch – Lef, . ةأرجلا – Zulu – Unesibindi. Arab boldmessage 03

Everyone has worked very hard over the first half of the year and played ArcelorMittal’s primary aim is to help build the an important part in infrastructure of a better world around us. helping us report record “ first-half results.” Mr Mittal sets the tone

‘Transforming tomorrow’ was designed As our size and scale has expanded, to be an aspirational brand. What exactly so has our opportunity for further “ It is rewarding for does this mean? It means that we have the development and growth. Whilst M&A everyone to see just right foundations to deliver our brand always grab the headlines, the organic promise, but that simultaneously, it will opportunities in this company are how substantial our challenge us to further raise the bar in terms considerable. World steel production is of our attitude, approach and standards. expected to grow between 20% and 30% impact on the world by 2012. In response, ArcelorMittal has I am very pleased to see highlighted in this set a target for organic growth of a more around us can be.” edition of the magazine a number of different than 20% increase in shipments by 2012. ways in which ArcelorMittal is already helping to transform tomorrow. Our steel This figure does not include our planned is helping to protect the beautiful island of Greenfield operations in India. Having been Dear colleagues around the globe, Mont Saint Michel in France; it is contributing born and brought up in India, I find the I hope that you all had a good summer to the generation of sustainable energy; country’s transformation quite astounding. and managed to find some time to enjoy it is helping drive economic transformation Although issues such as poverty and a well earned rest. Everyone has worked in China; and it is helping honour the victims infrastructure remain critical, India is now very hard over the first half of the year of 9/11 in New York. one of the fastest growing economies in the and played an important part in helping world. It is this strong performance which The infrastructure of a better world us report record first-half results. supports our intention to develop a These examples show clearly just how But our strength is not only reflected substantial operating platform in the country. far reaching the tentacles of this company in our financial numbers. It is around The feature on India will give you some more are. It is rewarding for everyone to see just us every day. In our people, at our information on how the Greenfield project how substantial our impact on the world operations and in the way we do business. will develop as well as a flavour of this diverse around us can be. I hope you enjoy reading Reading this edition of boldspirit, and cultural country. more about these initiatives inside. this strength and diversity jumped out at I hope you take as much pleasure from reading me from the page. I can honestly say that, The launch edition of boldspirit received this edition as I did and that you too discover even in my position as CEO, I have picked a lot of very positive feedback. One comment something new about the diversity and depth up some new facts about the global reach however was that we needed more pictures of ability we have within this company. and impact of our company! of the many women in our Group! This edition Together we are ‘transforming tomorrow’. includes a tribute to a particular group of them: As you know, we launched our new brand the ladies who work in ArcelorMittal Temirtau. at the end of May. Since then, many of the business units have been holding their When I first visited Kazakhstan in 1995, own brand launches, a number of which I was amazed to see so many women working are featured in this magazine. I am delighted in the company. Not just in the administrative to see the enthusiasm with which this has been or business functions – but also on the adopted in these initial stages. The creative shop floor. They are quite simply an leadership some units have shown has been outstanding group of people and I would like very impressive! We have certainly got off to take this opportunity to thank them for Lakshmi N Mittal, to a good start. their considerable contribution to our company. President and Chief Executive Officer

Zulu – Unesibindi. Arab – . Bosnian – Odvažnost. Català – Audàcia. Croatian – Hrabrost, Odvažnost. Czech – Smelost, neohroženost. Dutch – Lef, stoutmoedig, vrij, durfkracht, krachtig, onverschrokken. Esperanto – Audaca, braveca, sentima, temerara. Estonian – Julgus. Euskera – Adorea, 04 boldleadersspeak Malay Mukherjee, Member of the Group Management Board, Responsible for Asia, Africa, Mining and CIS, is perhaps ArcelorMittal’s least known GMB Member. Here he speaks about our most complex value, Sustainability, to boldspirit readers.

Interview with GMB Member Malay Mukherjee

Q: Mr Mukherjee, what is your definition Q: How does Corporate Social of Sustainability? Responsibility (CSR) fit into our stated MM: “The steel industry has transformed value of Sustainability? itself from a strategic state-owned asset MM: Both Sustainability and Corporate Social to a competitive and privately owned industry Responsibility are integral to ArcelorMittal’s where Sustainability means survival and philosophy by virtue of our business values growth in harmony with the interests of the and the history of the steel industry. stakeholders. This will mean that heavy Under ArcelorMittal’s CSR programme, investments will have to be our key attributes we provide bursaries and scholarships for a sustainable future. These will be in to engineers and technicians who will one a variety of fields: developing new products day meet the technological challenges for tomorrow’s generations, investing in new of tomorrow. ArcelorMittal is engaged in plants to cater to growing demand, attracting health programmes for a healthier community and retaining talent and being responsible for tomorrow. We sponsor sports and towards our environment and communities. cultural activities for an active and engaged community around our plants. We have Q: Why is Sustainability so important? invested and endeavoured to improve the MM: For ArcelorMittal, Sustainability means Mr Mukherjee in Kazakhstan. lives of communities in the areas we operate a responsible approach to business, growth in. We believe that the Sustainability of and innovation. It is a holistic approach. ArcelorMittal will require the Sustainability Being sustainable means that we are able Q: What happens when the industry of its surrounding communities.” to provide a healthy and safe environment to isn’t sustainable? our employees. It means we can offer a return MM: In my personal experience, given that to our shareholders which justifies their I have spent considerable time on the investment in our company, play an active “ The steel industry has operational side of the business, and having role towards the development and well-being worked in a number of countries with different transformed itself from of the societies we operate in and develop cultures, standards of living, and levels of a strategic state-owned a better quality steel to provide higher value economic activity, there is no getting away to our customers, with a responsible approach asset to a competitive from the fact that a common area for progress towards a cleaner environment. remains the Sustainability of the industry. and privately owned industry Having worked in India, Mexico, Kazakhstan, where Sustainability means Germany and Luxembourg, I have seen the survival and growth in “ Under ArcelorMittal’s ups and downs of the industry, and how the harmony with the interests CSR programme, we volatility impacts the daily life not only of our employees but of society connected with the of the stakeholders.” provide bursaries and economic impact of the organisation. scholarships to engineers For example, in 1997 in Kazakhstan, when and technicians who will one the Asian economic crisis was followed by the day meet the technological collapse of the Russian economy, the level challenges of tomorrow.” of activity at the plant within a year dropped by more than 35%. In those days, we sold Hot Rolled Coils at a price of 100 to about 120 US$ barely meeting the variable costs of the product. We have definitely come a long way since then but a lot needs to be done.

Ausartasun. Finnish – Rohkeus. French – Audace, intrépidité, bravoure, vaillance, hardiesse. German – Kühnheit, Wagemut, mutig. Hindi – Nirbheekta, Nidarta. Italian – Audacia. Latvian – Drosmigums. Lithuanian – Narsumas. Luxembourgish – Trau dech. Macedonian – Samouverenost, smelost. Polish – 05

Quality is reflected Human Resources is an area of interest for everyone in our capability in the company. Formerly the Executive VP for Automotive, to mobilise our know-how Bernard Fontana, Member of the Management Committee, all over the world.” Responsible for Human Resources speaks to boldspirit about “ the global opportunities and challenges. Interview with MC Member Bernard Fontana

Q: In your time with the Group what Q: How do Human Resources fit into has changed the most since you started? “ At ArcelorMittal the our three values of Sustainability, BF: “After working for the Group for three brightest can always Quality and Leadership? years, I have been impressed by its capacity BF: Our three values can all apply to people. to constantly challenge current situations find fantastic challenges We want to be recognised for our Leadership and to transform itself. Today, our real and opportunities and passion at all levels of the company worldwide dimension offers us many new and our speed. We want to be proud of our opportunities to explore. It is up to us to therefore contribute to Health and Safety results and our employees’ invent new business models and to continue a top worldwide company.” performance and alignment with business to deploy our Leadership on a worldwide goals (Sustainability). Quality is reflected basis. Passionate people can find huge in our capability to mobilise our know-how challenges here. I am convinced that a mobile opportunity all over the world, to deploy best practices, in particular in growing markets, and to Q: What does HR Leadership mean to you? is a fantastic life experience for those who are offered the chance and can make a move. provide training opportunities to grow our BF: During our last Leadership Convention More than 150 cases have been finalised employees with the company. in Cannes, we could feel a gap between our since the beginning of 2007. ambition of ‘transforming tomorrow’ and how Our HR business plan is the direct deployment HR is perceived: Leadership means that Q: How can ArcelorMittal attract the of those ambitions.” HR teams are ready to face the challenge best and brightest in the industry? to behave as leaders but also to challenge BF: ArcelorMittal is an attractive and engage ArcelorMittal leaders. company that is on constant call for Q: Where does mobility fit into Leadership and its passionate deployment. the ArcelorMittal scheme of things Here, the brightest can always find for employees? fantastic challenges and opportunities and therefore contribute to a top BF: We need mobility to staff some key worldwide company. We are not a company positions and to prepare future leaders. for bureaucracy and low performers. We also need mobility to deploy our best practices on a worldwide basis. In this case we may also better use short-term mobility where an employee is seconded from his/her original site for a few months. Our mobility policy must allow different solutions for different situations. It is our job to review all ‘mobilities’ carefully because they impact people and their families. I sometimes hear complaints concerning the mobility policy and indeed, I see areas for improvements. Mobilities connect entities with different rules and practices, so we need to better consider their impact on the welcoming site. Once this is done, we could also ask welcoming sites to better accept differences.

Ausartasun. Finnish – Rohkeus. French – Audace, intrépidité, bravoure, vaillance, hardiesse. German – Kühnheit, Wagemut, mutig. Hindi – Nirbheekta, Nidarta. Italian – Audacia. Latvian – Drosmigums. Lithuanian – Narsumas. Luxembourgish – Trau dech. Macedonian – Samouverenost, smelost. Polish – 06 boldfeature

There is an enormous amount of infrastructure needed in India if it is to realise its ambitions as a 21st century “ economic power.” India: Asia’s emerging tiger 07 India is changing fast, especially its growing middle class. boldspirit takes a look at the Asian tiger’s burning desire to assume a Leadership position in the modern world and the consequential impact on the demand for steel. 08 boldfeature

A mountain of press in recent years has been The number of engineering focused on the Asian race to be the most powerful graduates in India is 350,000 annually, compared to only 70,000 emergent economic power, especially between engineering graduates in the China (often nicknamed the dragon) and India US and 100,000 engineering (often referred to as the tiger). “ graduates in Europe. ” Tracking the growth of the economic tiger

On August 15 2007, India celebrated its As an example of this rapidly changing 60th anniversary of independence, which “ With two major picture of India, according to a 2006 study makes it seem such a young country. conducted by The Associated Chambers Yet normally when one thinks of India, Greenfield projects in of Commerce and Industry of India it is as one of the oldest civilizations in the the country, ArcelorMittal (ASSOCHAM): “The number of engineering world with a rich history, conjuring up images is ideally positioned to graduates in India is 350,000 annually, of vibrant colour, beauty and mystery. compared to only 70,000 engineering benefit from the strong graduates in the US and 100,000 engineering Indeed, India is today a country swirling graduates in Europe. India also produces with contradictions: struggling to break free and sustainable growth 60,000 MBAs every year. Engineering from poverty and a lack of infrastructure, of the Indian market.” colleges in the country have been growing leaping like a bright tiger out of Asia to at 2% a year while business schools have take its place amongst the leading global Presentation, Mr Mittal, grown at 60% annually.” economies. But to make this leap, President and CEO, the country is undergoing a surge in demand for resources. And one of the basic September 12 – Investor materials it requires today, to be able Day Paris to transform tomorrow, is steel. A mountain of press in recent years has been focused on the Asian race to be the The changing landscape most powerful emergent economic power, of India today. especially between China (often nicknamed the dragon) and India (often referred to as the tiger). Within these two countries alone live more than one in three of the world’s population (2.4 billion combined). Yet both countries have only recently begun to modernise enough – with China slightly ahead of the race – to make the West wake up and pay attention to their enormous strength and future potential. Taking a new look at India India is changing fast! One of the notable trends is its impressive growing number of graduates. A new demographic is emerging as the country gears up to assume a leadership position in the 21st century. Industry watchdogs predict little restriction on how high the economy could eventually rise in the world rankings.

Odwaga. Portuguese – Ousadia, coragem, audacia. Romanian – îndrãzneala. Russian – смелости. Spanish – Audacia. Swedish – Djärvhet. Turkish – Cesur, gözüpek. Yiddish – Chutzpah. Throughout the world at ArcelorMittal, in any language, boldness is our attitude. 09

The growth of the automobile industry will also lead to a strong steel demand in the future.

Additionally, ASSOCHAM projects that In August 2007, the Indian Government by 2012, India will contribute an additional announced that the economy grew “ Make no mistake, 44 million to the global labour pool. by 9.3% in the first quarter of 2007, To put this into perspective, during this same which beat analysts’ expectations. India is well equipped period, the US workforce is expected to The government’s ambition to maintain, to expand domestic steel expand by 10 million. Even in a country with if not further increase, current GDP growth consumption from as high an illiteracy rate as it has, the sheer levels is no secret. Even if this accelerated volume of India’s population makes it a force pace were to see a slight levelling off, a current 43 to 100 million to be reckoned with. there would still be a strong demand tonnes by 2020.” for steel and an increase in per capita The days of referring to India as a ‘third world consumption. As the country is starting Steel Business Briefing country’ are over. It is one of the fastest from a very low base, there is considerable growing economies in the world, and one long-term potential. of the tenth largest (rated anywhere between India and ArcelorMittal’s strategy third and tenth depending on the measurement India is now growing faster than most other standards used). Although it still has a high economies in the world, and is close to rivalling Where does India fit into ArcelorMittal’s poverty rate when per capita income is China, whose emergence as a manufacturing global growth targets and strategy? considered, the upward dynamics of the centre has left India, characterised more by Our company’s presence in India responds country and the growing investor confidence services, racing to catch up. to ArcelorMittal’s three dimensional strategy point to exciting growth opportunities, In its July 23 edition, Steel Business of product, value chain and geography. particularly for the steel industry. Briefing commented, “Make no mistake, This strategy makes us not only the largest The very promising Indian steel market India is well equipped to expand domestic steel producer in the world but a unique Metals and Mining leader as well. The success India is an exciting market for the steel steel consumption from a current of this strategy places us as the only producer industry, offering much in the way of 43 to 100 million tonnes by 2020.” that is offering, leveraging and developing opportunity. It is a natural steel producing The Indian steel industry is closely linked the full range of steel products and services. country with a large amount of natural with the country’s domestic economic resources reserves with as yet no reliance growth. Thus, with its enormous population Because ArcelorMittal is not only a steel on imported iron ore. It has a massive and its still relatively poor infrastructures, producer, but also an integrated Metals and population, currently estimated at 1.136 demand is predicted to rise in future along Mining leader, we can capture opportunities billion people and growing. At the same time, with economic and industrial growth. along the value chain, from mining to this very large country is undergoing distribution, transformation and the trading substantial economic growth. It is logical that with its growing wealth of finished products. India particularly adds and enormous population, the demand to our geographical expansion. Currently, the average per capita steel on the India housing and construction consumption in India is very low, and is industry, which is one of the major steel ArcelorMittal is the only truly global producer estimated to be approx 39-40kg per person. consuming industries, is likely to grow with a Leadership position in four continents Compare this to the average 400kg as well. The growth of the automobile industry, and six regions: North America, South consumption in Western Europe! Yet at the which depends on the steel industry America, Western Europe, Central & Eastern same time, there is an enormous amount for parts manufacturing, will also lead to Europe, Africa and CIS & Central Asia. of infrastructure needed in India if it is to realise a strong steel demand in future. By geographically diversifying our portfolio its ambitions as a 21st century economic power. of mining assets around the world, ArcelorMittal reduces risk and remains close to its steel plants to maximise synergies.

Odwaga. Portuguese – Ousadia, coragem, audacia. Romanian – îndrãzneala. Russian – смелости. Spanish – Audacia. Swedish – Djärvhet. Turkish – Cesur, gözüpek. Yiddish – Chutzpah. Throughout the world at ArcelorMittal, in any language, boldness is our attitude. 10 boldfeature

The Asian tiger is a hungry one, especially its growing Economic growth middle class. A huge challenge for India is going to be in developing countries offers opportunity when those people suddenly all want to drive cars on for the steel industry.” roads which are still markedly poor and to live in modern homes with modern appliances. “

Capturing growth ArcelorMittal implantation in India in developing countries Indian steel industry and main With our two major Indian Greenfield projects Greenfield projects As the world’s largest steel company, – located in Jharkhand and Orissa – ArcelorMittal has already consolidated progressing, ArcelorMittal is ideally positioned a Leadership position in high-end segments to benefit from the strong and sustainable in mature countries while at the same time growth of the Indian market. captured growth in developing countries, SAIL ArcelorMittal intends to build a 12 million a strategic balance it will continue to pursue. Essar AM Jharkhand Tata tonne-producing steel plant in both locations SAIL The Group will continue to capture growth in two phases of 6 million tonnes with access SAIL POSCO in developing countries, with the full Ispat AM Orissa to 600 million tonnes of iron ore deposit. realisation that our unique position as world JSW An investment of 10 billion US$ is foreseen leader in steel brings unique responsibilities, per plant, including mining development, particularly in these emerging countries a coke plant and a power plant. where we are contributing to ‘transforming ArcelorMittal Greenfield Projects Concerning ArcelorMittal’s project in Jharkhand, tomorrow’. Thus, it is important to note a MoU (Memorandum of Understanding) that Sustainability and Corporate Social was signed on October 12 2005. This site is Responsibility are integral to our business to be announced immediately after the philosophy, right from the start. Steel consumption per capita in 2006 (kg) notification of Rehabilitation and Resettlement New opportunities Policy by the Jharkhand Government. 800 Economic growth in developing countries In Orissa, a MoU was signed on December 21 offers opportunity for the steel industry. 600 2006. The site has been announced and the application for lands and mines is underway. Markets such as China, India and South 400 714 America are demonstrating good growth 200 On September 28, ArcelorMittal announced which is expected to help sustain growth in 38 72 266 that it will start building a 12 million the region of 3-4% over the next decade. 0 India South East China Japan & tonne steel plant in the eastern Indian state Asia Korea ArcelorMittal currently maintains a balanced of Orissa next year. portfolio of operations in developed and “The progress of the Orissa project is quite developing countries. Our developing market satisfactory,” Sanak Mishra, Chief Executive operations are very important to us in terms Officer of ArcelorMittal India, told reporters of future growth, both in volume and value. on the sidelines of an international steel We are the largest producer in Brazil, the largest conference entitled: ‘Emerging steel scenario producer in Eastern Europe, the largest producer in India – Focus Orissa.’ “We will start in Africa and have recently announced our construction as soon as the detailed project two Greenfield projects in India. report is ready,” he said, adding he hoped that would be by mid-2008.

Your definitions of boldness: Boldness is within everyone’s reach – Ray Kranyak, Canada. The Arab word ‘aljor-ah’ has several meanings: daring, going beyond the objectives and facing up to difficulties to take advantage of it – Nacer Bouimadaghene, Morocco. Be bold or be brave as long 11

An investment of 10 billion US$ is foreseen, including bn mining development, a coke plant and 10 a power plant.

The report is being prepared by Indian Investor confidence is growing. According ArcelorMittal intends engineering firm Dastur and Co. Mishra to the India Chronicle (April 2007), said that the first phase of the project was “FDI (Foreign Direct Investment) inflows to build a 12 million likely to be commissioned by 2011-2012. (equity component only) during the period tonne-producing steel Earlier, Orissa state government officials April – December 2006-07 had been said they had earmarked 7,000 acres 9,272 million US$ (9.2 billion US$) against plant in both locations of government and private land for the 3,697 million US$ (3.6 billion US$) in the in two phases of 6 million firm’s plant, one of the two ArcelorMittal corresponding period last year, representing is planning in India. a record increase of 151%, and reflecting tonnes with access the confidence that foreign investors repose The intention is to construct a similar to 600 million tonnes in the Indian economy.” sized, multi-billion dollar unit in the neighbouring of iron ore deposit. state of Jharkhand. Mishra said the blueprint And ArcelorMittal is leading the way. for the Jharkhand project was ready, and On October 4 2007, Manjeet Kripalani, Meeting demand to build a site suitability study was being carried out. Chief of BusinessWeek’s India bureau, wrote tomorrow’s India Some growing pains, but growing an article on how India, well regarded in the If our projects all go to plan in India, ArcelorMittal confidence too IT sector, is becoming an alternative to may soon have the ability to supply the resources India is not without its challenges, which have China manufacturing. She also notes a change to help to transform India’s tomorrow. in attitude: “Nearly five decades of stifling the potential to slow down the development The Asian tiger is a hungry one, especially restrictions left Indian industry rusty and of projects in India. One of these relates its growing middle class, eager to leap outdated… In many respects, the government to the land ownership of potential Greenfield into the global economy. A huge challenge is coming around to the realisation that sites, which represents quite a big challenge for India is going to be when those people, manufacturing is important, and is doing for the government and local authorities. who are striving to educate themselves its part to woo investment.” Large projects usually require a large number and rise up the employment food chain, of approvals because of their potential She continued: “In the past two years, suddenly all want to drive cars on roads which implications for the country. These are manufacturing has emerged as the country’s are still markedly poor and to live in modern responsibilities which ArcelorMittal takes new rising star. Industrial production jumped homes with modern appliances. by 12.5% in the year ended in March, the very seriously. It is for this very reason For these people, the only way is up. highest rate in years. With its huge market, that executives have been working in close ArcelorMittal steel can help them to get there. cooperation with state officials and with productive workers, and – finally – a consultants in Orissa and Jharkhand over government that is starting to help rather the past year. In India, as in other emerging than hinder investment, India is becoming nations where we invest, ArcelorMittal hopes an attractive alternative to China. While to strongly contribute to the development technology giants build vast outsourcing of the local economies and communities operations in India, manufacturing investment where we will have a presence. far outweighs theirs.” She goes on to site ArcelorMittal’s plans Our developing market to invest 20 billion US$ in two steel mills in Orissa and neighbouring Jharkhand, operations are very which, in fact, currently represents the largest important to us in terms ever foreign investment in the country! of future growth, both in volume and value.

Your definitions of boldness: Boldness is within everyone’s reach – Ray Kranyak, Canada. The Arab word ‘aljor-ah’ has several meanings: daring, going beyond the objectives and facing up to difficulties to take advantage of it – Nacer Bouimadaghene, Morocco. Be bold or be brave as long 12 boldfeature Establishing schools and mobile medical care in a country ravaged after years of war; saving a famous monument from losing its maritime character; building higher in China; helping build a memorial for victims of a terrorist attack… Dozens of initiatives worldwide show that ArcelorMittal is really transforming people’s lives with a commitment made of steel.

from brand promise to real projects 13

It is a big ambition to set out to transform tomorrow. It will require a lot of hard work and commitment.” “ Mr Mittal, President and CEO 14 boldfeature Mont Saint Michel, a jewel of French architecture and UNESCO World Heritage, is little by little becoming attached to the coast by sand. Industeel, a subsidiary of the ArcelorMittal Group, is providing duplex stainless steel plates. These will be an essential part of the new dam which will help the river Couesnon to wash out the sand from the Mont Saint Michel area.

ArcelorMittal contribution to save Mont Saint Michel

It became clear years ago: an ambitious plan, ArcelorMittal is now playing With the tides and currents of the one respectful of the heritage and the scenery, Couesnon the scars will slowly disappear. had to be made to preserve the beauty a role in this ambitious Soon after the end of the works, of Mont Saint Michel, to ensure that it project, by providing stainless previewed for 2010, all the modifications recovers pride of place as the central feature steel plates for the flood will have faded out of sight. Visitors will of its bay, amid a seascape of sands constantly be left with the untrammelled presence being reshaped by tidal and river water. gates system in the new of the Mont rising up once more out of the sands. Just doing nothing would have meant dam. Year after year, the seeing the so-called ‘Wonder of the West’ dam will release water So if you get the chance to be among day after day abandoned by the sea on the ebb tide to clear sand the three million tourists who visit the and irreparably landlocked. Mont Saint Michel every year, enjoy the from around the Mont. beauty… and remember: here ArcelorMittal In the period 1995-1999, scientific work, has transformed tomorrow by helping supervised by a panel of international experts, Industeel is the leader in the production of maintain the Mont as it has always been. was conducted on sediment and water duplex quarto plates, with 40% of market shares. management in the search for long-term, For more information please visit: environmentally-friendly solutions. The first installations of the duplex www.projetmontsaintmichel.fr/en/couesnon.asp plates for Mont Saint Michel took Environmental, economic and tourist studies place in September 2007. were made, including even the construction of a scale model. Following years of debating Far from being an irreversible environmental and in-depth research, the works of the eyesore to upstage the Mont, the modifications restoration project of the Mont Saint Michel caused by the ongoing works will maritime character started in 2005. blend unobtrusively into the background. ArcelorMittal is now playing a role in this ambitious project, by providing stainless steel plates for the flood gates system in the new dam. Designed to provide effective flushing of the Couesnon, year after year, the dam will release water on the ebb tide to clear sand from around the Mont. Duplex 2205 was selected as the material due to its abrasion corrosion resistance in such an environment. Built to last Duplex stainless steels have been developed by Industeel, specialised in advanced technology carbon steel, alloy and stainless steel plates, since the 70s. They are an excellent alternative to austenitic steels for many applications. Their low Nickel and Molybdenum contents make them a cost effective solution, while their corrosion and mechanical properties (twice more than austenitics) are excellent.

as you are doing the best! – Johnny Rasmusson, Sweden. Be careful of the bold person without values! Let’s be bold while taking a bet on life, honesty and harmony; let’s be bold by keeping in mind our work and the well being of our families and our society – Flavio Montiel, 15

Compared to other materials (such as concrete), steel offers considerable Shanghai is a city with more advantages in the construction than 4,000 skyscrapers, almost double the number of wind generators: durability, in New York, and there are designs to build reduction of the erection time and a far “ smaller environmental impact.” 1,000 more by the end of this decade. China: reaching the sky with steel

How can China modernise? With ArcelorMittal steel China’s current Jin Mao Tower. China’s current building boom makes building boom makes ‘transforming tomorrow’ a part of the ‘transforming tomorrow’ country’s modern DNA. For example, Shanghai is a city with more than a part of the country’s 4,000 skyscrapers, almost double modern DNA. the number in New York, and there are designs to build 1,000 more by the This project is also the first time that end of this decade. a non-Japanese steel producer succeeded in concluding direct business with one Changes can be witnessed every day of the top Japanese companies. It is also the ArcelorMittal is proud to be able first high-rise building in Shanghai using to provide steel solutions for some HISTAR 345 beams and DI-MC460 plates of the major landmark buildings from Dillingen, and is considered the highest in Shanghai’s transforming skyline. skyscraper in the world. Our company provides steel for the Shanghai World Financial Center – The Mori ArcelorMittal has also supplied steel for Building (construction almost finished). other transforming projects from buildings such as the Poly Plaza in Beijing to many power plants all over China.

Forging the future of the clean energy sector

ArcelorMittal’s steel is achieving a growing The trend is to install higher capacity presence in the wind energy sector generators on higher towers to maximise worldwide, contributing to the generation performance. The R&D centre in Ghent of clean, inexhaustible and sustainable energy. (Belgium), carries out several projects Our factory in Gijón (Spain) produces about focused on developing steel grades that 120,000 tonnes a year of heavy plate will allow wind turbines to be installed for wind generator towers and supplies the on towers over 100 metres high. main manufacturers in this sector. An environmentally friendly material The heavy plate produced in Gijón is present Compared to other materials (such as concrete), in wind farms in Europe, America, Asia and steel offers considerable advantages: durability, Africa. Driven by the current boom in this reduction of the erection time and a far smaller sector, its production of plate for wind environmental impact. generator towers is foreseen to reach 30% of the total forecast steel consumption It is respect for the environment which of this sector in Europe. Steel is the material most constitutes the main advantage of wind energy. Inexhaustible and clean, wind energy ArcelorMittal’s contribution to this industry used in the construction enables us to reduce our dependence is essential. Steel is the material most of wind generators: on fossil fuels, and contributes to the used in the construction of wind generators: an 80 metre-high reduction of CO2 emissions. All this an 80 metre-high tower requires about guarantees the future of wind energy… 174 tonnes of steel! tower requires about a future ArcelorMittal is contributing to today. 174 tonnes of steel!

as you are doing the best! – Johnny Rasmusson, Sweden. Be careful of the bold person without values! Let’s be bold while taking a bet on life, honesty and harmony; let’s be bold by keeping in mind our work and the well being of our families and our society – Flavio Montiel, 16 boldfeature

ArcelorMittal has set a brand promise of ‘transforming tomorrow’ – for our company, for the steel industry and for the world we live in. It may seem a bold ambition, but as one of the leading global industrial companies, we have the ability to make a positive impact on the world around us.” “ Michel Wurth, GMB Member ArcelorMittal steel to honour the victims of 9/11

Probably one of the most emotionally charged A solid basis constructions currently in progress worldwide ArcelorMittal’s steel is also contributing is occurring in the area where the New York to shape the Freedom Tower, the highest The fact that our steel twin towers used to stand before the terrorist building currently under construction beams from Differdange attack on September 11 2001. The World on the World Trade Center site. Its 541 will form part of the Trade Center Memorial, as well as the metres of steel and glass will sculpt the sky Freedom Tower, is being built on that ground. of Manhattan. World Trade Center ArcelorMittal steel is there, in the very foundation of both projects. The first steel columns for the Freedom Memorial foundation is an Tower, also produced in Differdange, excellent example of how A landmark delivery of 580 tonnes of steel were placed in December 2006. milled in the ArcelorMittal Differdange site in our quality products are Luxembourg arrived at the Port of Savannah, The foundation works of The Freedom Tower helping to build modern in the United States, at the beginning of started in April 2006. The steel structure August 2007, after a 7,676 km journey. will be visible over the level of the street infrastructures. The jumbo beams will be used in the construction in 2008, the main part of the structure of the World Trade Center Memorial. being finalised in 2010. The occupation of the building is foreseen for 2011. This new delivery covers a fourth of the approximately 2,149 tonnes of ArcelorMittal Once it is finished, the Freedom Tower will include 2.6 million square feet of office Visualisation of the jumbo beams in total that will arrive in the World Trade Center Memorial. US for the project. The steel was rolled space, tenant amenity spaces, an observation at ArcelorMittal Differdange and shipped deck, restaurants, and broadcast and to the US for fabrication. antennae facilities. New York City Mayor and WTC Memorial Together with the Memorial and the rest Foundation Chairman Michael R Bloomberg of the constructions that will stand up in commented: “The steel symbolises our a ground where there was only destruction, resilience and resolve to rebuild the World the Freedom Tower will pay tribute to the Trade Center.” victims of September 11. The jumbo beams represent approximately For more information please visit: 20% of the steel used for the project. www.constructalia.com The remaining 80% of the structural steel www.national911memorial.org will be rolled at domestic US mills. www.wtcsitememorial.org Commenting, Michel Wurth, Member of the ArcelorMittal Group Management Board, said: “ArcelorMittal has set a brand promise of “ The steel symbolises ‘transforming tomorrow’ – for our company, our resilience and for the steel industry and for the world we live in. It may seem a bold ambition, but as one of resolve to rebuild the the leading global industrial companies, we World Trade Center.” have the ability to make a positive impact on the world around us. The fact that our steel Michael R Bloomberg, beams from Differdange will form part of the World Trade Center Memorial foundation is an WTC Memorial excellent example of how our quality products Foundation Chairman are helping to build modern infrastructures.”

Mexico. Bright, Orange, Leaders, Daring, New, Effervescence [in the] Steel, Sector – Denise Pulsen, South Africa. Boldness is a way of life. Boldness means a PLUS in everything, in everyone. More than just a word it is an attitude, a way of life – Eva y Fede, Spain. Wie nie waag 17

View the ArcelorMittal Our commitment extends to Corporate Movie with its include the people in which we theme of ‘transforming tomorrow’ at invest, the communities we www.arcelormittal.com ” support and the world in which we operate. “Transforming the way research is done in the Antarctic

The Princess Elisabeth station, the first The Antarctic research station will be The Princess ‘zero emission’ Antarctic research station, was dismantled and shipped to Antarctica, Elisabeth station, the first ‘zero unveiled to the general public in Brussels its final destination, in order to be emission’ Antarctic on September 5 2007. ArcelorMittal re-assembled in January and February 2008. research station. contributed to its construction by providing Pioneering step the envelope of the Antarctic base which comprises almost 25 tonnes of stainless steel. Using specialised building design and materials, a passive heating system, From the wide range of ArcelorMittal stainless an energy control system, energy efficient products, type EN 1.4301/304 2B stainless appliances and sound insulation techniques, steel was selected for this project. This the leaders of the project have managed to austenistic stainless steel is suited to extreme take a pioneering step forward in the domain conditions: very low temperatures, extreme of Sustainable Development. changes in temperature and violent winds. Want to read more? Then visit... www.constructalia.com The station will be active www.antarcticstation.org during this austral summer in Antarctica, from November to February.

transformingtomorrow for our communities

ArcelorMittal South Africa invested over 1.45 million US$ in improving the lives of ArcelorMittal South Africa communities in which it operates during invested over 1.45 million the past financial year. The flagship project US$ in improving the lives for 2006 was the establishment of the ArcelorMittal Science Centre initiated of communities in which to address the countrywide shortage of skills it operated during the past in the engineering fields. financial year. A plan was developed to provide centralised facilities for the community surrounding currently accommodates 1 ,750 learners. the ArcelorMittal South Africa Vanderbijlpark Current indications show an unbelievable Works. A pilot project for teaching improvement in learners’ performance. mathematics and science to both learners and educators in the region was implemented in Reaching new heights the second quarter of 2006 in partnership The ArcelorMittal Science Centre’s target with the Gauteng Department of Education. is to improve the percentage pass rate of learners in the region by at least 15% Learners and teachers are bussed to the Centre by 2010. This will have a substantial impact daily, which is equipped with ultra-modern A plan was developed on the number of learners qualifying for classrooms, laboratories and an interactive to provide centralised facilities university entrance. for the community surrounding science exhibit centre. The programme the ArcelorMittal South Africa Vanderbijlpark Works.

Mexico. Bright, Orange, Leaders, Daring, New, Effervescence [in the] Steel, Sector – Denise Pulsen, South Africa. Boldness is a way of life. Boldness means a PLUS in everything, in everyone. More than just a word it is an attitude, a way of life – Eva y Fede, Spain. Wie nie waag 18 boldfeature What role do women play at ArcelorMittal? A very important one, or perhaps we should say, many very important roles! Here we introduce to you some of your colleagues from Kazakhstan: all hard working women, holding a variety of different jobs, and all clearly proud to uphold ArcelorMittal’s value of Quality in their work.

The women of Kazakhstan

ArcelorMittal Temirtau, a fully Nadezhda Samoilova is a metallurgist Natalia Kuznetsova is an administrator integrated steelworks with an with 22 years’ experience. Her task is to in the ‘Steel’ Hotel. “My work is linked to annual capacity of 5.5 million control the quality of steel. Customers should communication with people,” she says. appreciate Nadezhda for the high quality Greeting guests from all over the world, tonnes, is a valuable part of our steel products received from the Temirtau she can address any issue, solve any problem global company. ArcelorMittal plant. Nadezhda is 39, Russian, holds a and is always genial and hospitable. is committed to ‘transforming secondary vocational education, is divorced Natalia is 30, Russian, an Institute graduate, tomorrow’ in Kazakhstan, and has two daughters. married and has a daughter. and turning our presence there Larissa Sergeyeva is the crane operator Razina Rybakova is the tram operator. into a world class operation in the Tin Plate Shop. Larissa handles her difficult The name of her street tram is the with improved safety standards job well. She says: “The main thing in my work is ‘Metallurgist’. “For almost 30 years I have and a staff training programme. experience, discipline and absolute accuracy.” helped metallurgists come to the plant in time Like the majority of Kazakhstan’s women, and return home after the working day.” Meet some of our hardworking women Larissa spends her free time with her family. Razina is not connected with the output of Kazakhstan. Their functions are varied: Larissa is 43, Russian, has a secondary vocational of steel directly, but she is a metallurgist too, some work in offices, some work in the mills education, is married and has two sons. working at the giant of the steel industry of Kazakhstan. Razina is 47, Tatar**, has and one woman drives a tram! But they Marina Kapenova has worked for 14 years a secondary special education, is married all aim for excellence in their daily work. at the Sintering Plant as the conveyer and has two children – a son and a daughter. Their professionalism and ambition exemplifies operator. She always does her job well, the ArcelorMittal bold spirit and makes them assisted by her experience and her colleagues. Gulzar Usenova is an Economist of Banking shining ambassadors for our company. Marina is 33, Chuvash*, holds a secondary in the operations office. Gulzar speaks three Elena Mohova is a labour engineer in the vocational education, is married and has languages: Kazakh – her native language, Hot Rolling Mill. Like most citizens of two children – a son and a daughter. Russian and English. She has been working in the steelmaking industry for five and a half Temirtau, having graduated from the Dinara Zhumataeva works in one of the years, and before this worked as a school metallurgical institute, she came to work at most difficult operations – the Blast Furnace teacher. She says: “The best thing for me is a metallurgical plant. For 12 years she has Shop, where the first President of Kazakhstan interacting with my colleagues in the been working in the steel industry. She says: started his career. Dinara has worked as company. At all stages of my career life cycle, “A soldier is a bad soldier if he does not dream an operator of burden supply for 12 years. I would like to implement strategies which of becoming a general.” Elena is 34, Russian, “This is very difficult work for a woman,” can give me extra edge to stand out from an institute graduate, is married and has a son. she says, “but I like it. I also like the immense the crowd and to achieve my ultimate career.” Marina Gmyr has worked in Cold Rolling Kazakh steppe and the nature of my native Mill 2 since 1994 and her colleagues consider land.” Dinara is 32, Kazakh, has a secondary Lyazzat Keneshova works in the her a conscientious worker. Marina is highly vocational education, is married and has housekeeping department. Her job is to professional and can work in any section a daughter. keep the roads clean and in good condition. It’s a very difficult job for a woman, of the mill. She says with pride: Sholpan Adilova works as a stamp operator but Lyazzat likes it. For over 12 years she “Steel which goes to the world market in the repair shop. Her Institute education has worked at the metallurgical plant. has a part of my labour too...” Marina is 31, offers her the chance for professional growth. Good quality roads are the guarantee that Byelorussian, has completed secondary “I have worked in the steel industry for materials will be delivered to shops on time. education, is married and has two sons. more then 10 years, and I like it,” she says. Lyazzat says: “To work in the open air is good Sholpan is 33, Kazakh, an Institute graduate for health”. She is 33, Kazakh, has a secondary and is not married. education, is married and has a son.

nie wen nie (if you do not take calculated risks you cannot win) – Elize van Zyl, South Africa. Boldness is also the willingness to risk in order to achieve, but with an open mind and the necessary care! – Deon Hugo, South Africa. Boldness does not equal rashness at ArcelorMittal. 19

100 million US$: the amount of the loan the EBRD agreed to provide ArcelorMittal Temirtau in east central mn Kazakhstan in June 2007. The funds will be used to support ArcelorMittal’s plans to modernise the coal mines to bring them in line with international best 100 practice in terms of Health and Safety standards.

First row (left to right): Elena Mohova, Marina Gmyr, Nadezhda Samoilova Second row (left to right): Larissa Sergeyeva, Marina Kapenova, Dinara Zhumataeva Third row (left to right): Sholpan Adilova, Natalia Kuznetsova, Razina Rybakova Fourth row (left to right): Gulzar Usenova, Lyazzat Keneshova

* Turkic people usually associated with Chuvashia. ** Turkic people of Eastern Europe and Central Asia. nie wen nie (if you do not take calculated risks you cannot win) – Elize van Zyl, South Africa. Boldness is also the willingness to risk in order to achieve, but with an open mind and the necessary care! – Deon Hugo, South Africa. Boldness does not equal rashness at ArcelorMittal. 20 boldsafety

Pierre Gugliermina, Member of the Management We are not speaking Committee and Chief Technology Officer (CTO), about one country – we are multicultural. speaks to boldspirit about the challenges and We have to adapt to opportunities of implementing Health and Safety local cultures and to in a company as large and expansive as ArcelorMittal. “ local experiences.” Health and Safety a number one priority

Implementing Health and Safety (H&S) Safety on top! for a Group as big as ArcelorMittal is a Since our merger in 2006, ArcelorMittal challenge. This is not only because we are has already developed an H&S Policy. talking about creating a general policy across “This is the guideline and the Group many countries and companies that have Management Board (GMB) is closely involved now been integrated into one entity. It is also in such issues and places them at a high because H&S has different applications across priority,” says Pierre. “The fact that the GMB areas as diverse as Mines, Integrated Steel took the time to define the policy at this Plants, Pipes and Tubes, etc. early time in our company shows the real “We are not speaking about one country – commitment to H&S at the very top level.” we are multicultural,” says Pierre Gugliermina, Now, the aim is to adopt this policy EVP, Member of the Management and to deploy it. Committee (MC), Responsible for Health and Safety. He explains that the need The GMB and MC open every meeting right now is to analyse what is happening with the issue of Safety. “The current across the geographical presences. situation” says Pierre, “is that we have a lot of Key Performance Indicators (KPIs) “It is not easy to establish one thing in regarding Safety, and we need to define common internationally and it is not always the ones regarding Health. Each time that easy to adapt quickly. We have to adapt to an ArcelorMittal plant suffers a fatality there local cultures and to local experiences. We are is a special presentation to the GMB by the faced with many differences, but there are responsible Manager. Questions asked include: “ We are faced with many also opportunities when we take an in-depth Why did this fatality occur? What are the look. There are many good examples we can actions to employ in the following days differences, but there are learn from and areas that we can change.” and weeks to avoid repetition?” also opportunities when As ArcelorMittal’s Chief Technology Officer we take an in-depth look. One of our first official (CTO), Pierre’s areas of responsibility include: There are many good actions post merger Health and Safety, Environment, Technical Expertise, Performance Enhancement, examples we can learn was to create a global Energy Conservation, Future Orientation from and areas that we ArcelorMittal Health and Audit Risk management. can change.” and Safety Policy. Building up the network With technical matters, Pierre says that the aim is to be sure that all specialists know each other. “We are building a network and establishing ‘twinnings’ so that we can close the gap between best and worst. The same which is true for technical matters is applicable for H&S,” he continues. “For example, we see excellent examples of no-lost-days coming from France, from Canada, from other countries… We have to look at all of this in a global context and take everything into account.” On one point Pierre is certain: “We absolutely have to improve!”

We are bold, but we plan ahead – Bhikam Agarwal, Member of the Management Committee. Para mim ser corajoso é sonhar e fazer, sem deixar de calcular os riscos envolvidos (for me being bold is dreaming and doing, always calculating the risk involved) – Tatiana Brioschi, 21

According to ArcelorMittal’s In 80% of the cases frequency index regarding of fatalities or severe accidents-with-lost-days, accidents at ArcelorMittal, % the first eight months in 2007 % procedures or regulations show an improvement were not being followed. 30 of 30% overall of 2006. 80

“Our frequency index regarding “You need to be negative sometimes, ‘accidents-with-lost-days’ shows that we it’s true,” he says. He explains that for him, “ It is difficult to share best are doing so. For example, if you look at sanctions should work like a referee in the first eight months in 2007 there is an a football match. “Workers get a warning practices through one improvement of 30% overall of 2006.” similar to a yellow card, and not just workers, intranet in one language, this can also refer to managers! If a person Our goal must be to focus on decreasing so we will exchange continues to ignore good procedures and rules, the number of fatalities. When we look then he must be kicked out, just like after a red through ‘agora’ meetings at fatality mining events, there has been an card. We need to really manage the audits. improvement of 44%. But we must still seek and Safety networks.” If someone doesn’t follow our recommendations, to improve and show an even better result. this can affect all of their team.” When we look at fatalities or severe Good examples breed good practices What about Health? “Yes, the Health and accidents in our company, in 80% of the When a plant or team is achieving good Wellness aspect of our policy still needs cases there was a situation where procedures to be developed,” he says. “Some countries or regulations were not followed. Each time H&S results, they deserve – and should be – congratulated. are far ahead of others in this area.” we suffer an accident, we must analyse it. He says that what management has to “I am pretty sure that if we make an audit There still remains the challenge of trying consider is ‘early maintenance’. For example, on the shop floor, we will see similar problems. to implement positive changes across the when ArcelorMittal invests in a location, Doing so, it will be possible to train the many ArcelorMittal locations. “Some very that is the time to consider integrating better people running each job in a correct manner. good ideas come from the shop floor,” Pierre work environments, as it is not always easy This is the only way we can learn and improve.” says, but the challenge for H&S is the same to improve poor existing infrastructures Tools for improving our company record as for communications – how do you get the in some locations. needed input from people in 60 countries ArcelorMittal can and does utilise various who speak many different languages? Investing in the future: that sounds a lot initiatives towards improving our H&S record. like ‘transforming tomorrow’. In March 2007, ArcelorMittal held its first One important tool is the REX, or global Health and Safety Day. Based on the “There is a strong link between Health, Safety ‘Return on Experience Report’, which concept of making people really aware and competitiveness,” says Pierre. “Workers should be filled in, in detail, after any mishap. of H&S across the company, this is no easy need a good and healthy environment.” We have to understand REX, not only as a tool event to co-ordinate. The budget and He highlights two areas that ArcelorMittal to understand wrong experiences, but also guidelines are now being prepared for will focus on in terms of Health: international to recognise good Safety behaviour. a repeat of the event in 2008. partnerships to eliminate infectious diseases such as malaria, tuberculosis, addiction The Safety Minute is another initiative that “We are currently creating a plant by plant, problems (such as alcohol and drugs) and is bringing improvements. This is a daily country by country forum,” says Pierre. then Occupational Health (possible exposure Safety briefing which occurs directly on the “It is difficult to do it through one intranet to dust, gas, fumes etc..). “Our aim is best shop floor. It serves to reinforce good in one language, so we will exchange through practices resulting in the very best protection procedures and behaviour. ‘agora’ meetings and Safety networks.” for our workers,” he adds. When asked if he feels Disciplinary Actions To finish, what will be important for ArcelorMittal are another way to bring about in the future? “Since the launch, our company improvements, Pierre maintains that they has placed a strong emphasis on Safety. If we should work two ways: they should sanction sustain the effort in our day-to-day work life, bad behaviour and uphold good results. we will show good results,” says Pierre.

To view the ArcelorMittal Health and Safety Policy go to: www.arcelormittal.com/healthandsafety

We are bold, but we plan ahead – Bhikam Agarwal, Member of the Management Committee. Para mim ser corajoso é sonhar e fazer, sem deixar de calcular os riscos envolvidos (for me being bold is dreaming and doing, always calculating the risk involved) – Tatiana Brioschi, 22 boldaroundtheglobe

The overall integration of ArcelorMittal The Americas, home is proceeding at a rapid pace, bringing together to Flat and Long operations, accounts for 35% of 320,000 employees in more than 60 countries. % the steel produced overall Many of these countries are to be found by ArcelorMittal. throughout the Americas region. 35 Segment in the spotlight: Americas

Americas: geographical This segment is also the largest supplier Flat Carbon Americas is working diligently and operational integrations of advanced high-strength steels in the and creatively to enhance the value of the Geographically, the ‘Americas’ region spans Americas, which are extensively used brand. By identifying best practices across from North America (Canada, United States, in Automotive. the Americas, the segment has secured more than 70 million US$ annually in synergies Mexico), through Central America Flat Carbon Americas is also the largest global through a stronger focus on slab facilities, (Costa Rica) and into South America supplier of slabs, due largely to ArcelorMittal reduced logistics costs, and balanced orders (Trinidad and Tobago, Argentina, Brazil). Tubarão (formerly CST), ArcelorMittal Lázaro across the integrated operations of Cárdenas (formerly Mittal Steel Mexico), The Americas, home to Flat and Long ArcelorMittal Tubarão and the operations and our operations in Canada. With the operations, accounts for 35% of the steel of Lázaro Cárdenas. produced overall by ArcelorMittal. exception of , ArcelorMittal’s slab facilities are located within Flat Carbon Flat Americas Americas, and their combined efforts have Aditya Mittal, ArcelorMittal CFO allowed the Group to produce large volumes “ We remain focused and Member of the Group Management of special quality slab grades – API, IF steel, on improving the Board, has overall responsibility for tin-mill substrate, ship building plates – Flat Americas, which covers operations and product offerings that are much less performance and prospects in Canada, the United States, Mexico susceptible to the volatile market changes of Flat Carbon Americas.” and Brazil. A rich product mix for a wide that often impact commodity grades. Aditya Mittal, CFO and range of markets can be found within “There are tremendous operational the region. This includes tin plate, hot rolled, Member of the GMB opportunities and strategic and synergy slabs, cold rolled, galvanised/aluminised benefits to be captured in the ArcelorMittal sheet and plate. American Flat Products division. We are “Now more than ever, there is an the largest producer of high quality flat opportunity for each of us to contribute steels in Europe and the Americas. to the long-term success of ArcelorMittal. “ In just a short time since We are working to ensure that we take The key is to continue to work safely, beginning the integration advantage of this profile and maximise drive profitability and to build a business of ArcelorMittal, we have the opportunities for a cross-continental renowned for its ever-improving flow of knowledge, R&D and innovation, Sustainability and Quality,” said CEO launched a collaborative in order to further enhance this Flat Products, Americas, Lou Schorsch, effort within the Americas leading position,” said Aditya. who reports to Aditya. and with the rest of the “The integration of ArcelorMittal Long Americas: is an enormous challenge and provides working together to attain success Group to research and share a unique opportunity for all of us,” Under Gonzalo Urquijo, Member of the knowledge on ways to better he continued. “We remain focused Group Management Board, Carlo Panunzi, on improving the performance manage our business.” CEO of Long Americas, oversees the operations and prospects of Flat Carbon Americas.” Greg Ludkovsky, of 14 sites located in seven countries VP, Products Development (USA, Canada, Mexico, Brazil, Argentina, Trinidad and Tobago, Costa Rica). Long products span and R&D two areas: structural carbon steels, and bars and wires. In addition, we provide a variety of Long Products made out of stainless steel. These product lines deliver to key markets such as automotive, construction, agriculture and industrial machinery.

Tubarão. ‘Cesur’ means ‘brave’ and ‘gözüpek’ means ‘who acts without fear but in a reasonable way…’ – Merih Acar, . When ingenuity courts courage, boldness is born. Creating ArcelorMittal is the best example of boldness! – Francisco Raimundo Souza, Piracicaba. Bold 23

Flat Carbon Americas Long Americas is the largest global supplier of slabs, is one of the world’s largest producer due largely to ArcelorMittal Tubarão, of structural shapes and the largest ArcelorMittal Lázaro Cárdenas and our US importer of WF beams. operations in Canada.

Long Americas is one of the world’s largest Current research areas include: America’s subsidiary producer of structural shapes and the largest DRI technology, coal and coke, ironmaking, US importer of WF beams. These beams steelmaking, continuous casting, of ArcelorMittal’s global are used in high-rise structures including magneto-hydrodynamic and many Research and Development the Freedom Tower being built in New York, other applications in the steel industry. is located in East Chicago, and the ArcelorMittal headquarters office In the area of product research, in Chicago. Long products also provide Indiana. It consists it focuses on automotive products, transportation rails, special bar quality, of 172 scientists, engineers, CRM appliances and others. producing substrate for automotive slab technicians and assistants, and round spring and high quality, Personnel conduct laboratory and mill semi-finished ingots/blooms. experiments to: in addition to 52 researchers in Hamilton, Ontario, “Now that the world’s two largest • Optimise product chemistries and steelmakers have merged into one, there processing parameters that result in who focus mainly on the is great potential for success as a combined improved yield and throughput development of flat, company,” said Carlo. “As part of the overall • Develop new products plate and tubing steel integration effort, each business in the • Optimise manufacturing unit capabilities Americas must work to attain this success. products and technologies. To accomplish this, we remain focused on The Center’s advanced materials and research, strong results that will be achieved through and testing facilities are key in the the production of high-quality products, development of advanced steel grades that cost competitiveness and an efficient not only meet customers’ requirements but commercial structure.” also anticipate their future needs. Its product applications and manufacturing support Research and Development: teams work with customers to optimise their meeting customers’ requirements operations and identify cost-savings. America’s subsidiary of ArcelorMittal’s This center is a part of ArcelorMittal’s global Research and Development is located global R&D network containing 12 R&D in East Chicago, Indiana. It consists of centres worldwide and employing more 172 scientists, engineers, technicians and than 1,200 people. assistants, in addition to 52 researchers in Hamilton, Ontario, who focus mainly on the development of flat, plate and tubing steel products and technologies. The Center’s research process maintains an advanced understanding of key process technologies and process-product relationships in iron and steel production and works to develop a range of processes and products with a variety of different functionalities.

Tubarão. ‘Cesur’ means ‘brave’ and ‘gözüpek’ means ‘who acts without fear but in a reasonable way…’ – Merih Acar, Turkey. When ingenuity courts courage, boldness is born. Creating ArcelorMittal is the best example of boldness! – Francisco Raimundo Souza, Piracicaba. Bold 24 boldbusiness

On June 20 2007, Mr Mittal, ArcelorMittal ArcelorMittal was President and CEO, rang the opening bell at the NYSE. ranked 93 in the top 100 of The World’s Most In many ways this serves as a fitting image for our company Respected Companies! as well. Why? Because ever since our brand launch in June, ArcelorMittal has really gotten down to business. 93

Getting down to business

Record results “The inclusion in the EuroStoxx 50 will ArcelorMittal major business So far, 2007 has been a busy year, have a positive impact not only on headlines for 2007 marked by a number of business milestones. shareholders, but also on the perception of Of the most notable was ArcelorMittal’s our company by the different stakeholders,” 18-19/09/2007 announcement of record quarterly and Julien summarised. ArcelorMittal crossed the 100 half-year results at end of June. Institutional Investor Days billion US$ capitalisation mark The company reported EBITDA of 9.7 billion on September 18 in New York US$ in the first half of 2007, as compared Twice a year, ArcelorMittal holds Institutional and on September 19 in Europe with 6.8 billion US$ for the first half of 2006, Investor Days*. The most recent Investor representing an increase of 42%. Days in 2007 were held in Paris (management 11/09/2007 meeting) on September 11 and in South ArcelorMittal targets shipments Commenting, Mr Mittal said: “These results Africa (plant tour) on September 12-13. of 131 million tonnes by 2012 were driven by a strong demand for steel On this occasion, ArcelorMittal presented combined with higher selling prices in all our 10/09/2007 its internal growth plan, with its target to major segments. We are anticipating a robust ArcelorMittal ranked 93rd on increase shipments by more than 20% from end to the year supported by the strength Barron’s Survey of The World’s 2006 to 2012, to reach 131mt. of our unique global and diversified Most Respected Companies! business model.” The plan relates to organic growth only 04/09/2007 More good news: and does not include any current or future Announcement of inclusion major Greenfield projects or potential in EuroStoxx 50 On September 4, ArcelorMittal was officially growth through acquisition. The growth will selected to the EuroStoxx 50, the European come largely from the company’s low cost 03/09/2007 stock market index, gathering the main operations in the developing markets, ArcelorMittal announces details companies in the EuroZone by free-float particularly in Latin America, Africa, Eastern of its share buy-back programmes market capitalisation. This inclusion took Europe and the CIS. effect from September 24 2007. 17/08/2007 “Congratulations to all. A fantastic Commenting, Mr Mittal, President and CEO, Declaration of dividend accomplishment!” commented Aditya Mittal, said: “Underlying demand for steel globally Chief Financial Officer (CFO), when he learnt remains buoyant with world steel production 01/08/2007 ArcelorMittal reports record results the news. expected to maintain a yearly growth rate for the second quarter and first half of between 3 and 5%. Considering our high When asked, Julien Onillon, Vice President 2007 results ArcelorMittal, Head of Investor Relations, exposure to developing markets and industrial explained why this inclusion is so important Leadership, we are well positioned to capture 26/07/2007 for our company: “We are now part of the growth opportunities which will permit ArcelorMittal ranked 99th on European ‘blue chip’ index, which is the most us to increase shipments from our existing Fortune Global 500 list important stock market index and the operations by some 23 million tonnes reference in Europe.” by 2012.”

* All of the presentations from the September 11-13 2007 ArcelorMittal Investor Day can be found at www.arcelormittal.com

Leadership is the desire to promote growth in others in spite of one’s own insecurities. Being bold is stepping out of your comfort zone, to achieve a set ambition for that which you believe in whether it is in work, play or your spiritual beliefs – Henry “Cecil” Reker. Being bold boldfacts 25

Approximately 48% ArcelorMittal contributed the number of of ArcelorMittal’s steel 47 million US$ to researchers employed 48% is produced in Europe. 47mn charities, sponsorships 1,200 by ArcelorMittal. and social investment projects in 2006.

ArcelorMittal in numbers… ArcelorMittal was the number one leader in the global steel market 2006 / The Group is three times the size of its nearest competitor / ArcelorMittal is present in 60 countries and has production facilities in 27 / Share price has increased by 90% since the merger was announced / ArcelorMittal is the 1st 100 million tonnes plus steel company in the world / ArcelorMittal has 1.6 billion US$ annualised worth of planned merger synergies by 2008 Did you know that… There are 12 ArcelorMittal research centres around the world, employing 1,200 ArcelorMittal researchers / The Group spent 185 million US$ on Research and Development in 2006 / ArcelorMittal contributed 47 million US$ to charities, sponsorships and social investment projects in 2006 / Approximately 48% of ArcelorMittal steel is produced in Europe, 35% in Americas and 17% in other countries including Kazakhstan, Algeria and South Africa

Leadership is the desire to promote growth in others in spite of one’s own insecurities. Being bold is stepping out of your comfort zone, to achieve a set ambition for that which you believe in whether it is in work, play or your spiritual beliefs – Henry “Cecil” Reker. Being bold 26 boldspotlight This article marks the start of a series Internal Communications will be conducting through boldspirit and on www.myarcelormittal.com reporting on twinnings at ArcelorMittal. If you have an experience you would like to share with us, please do so at [email protected]

Sharing knowledge: ArcelorMittal twinnings

ArcelorMittal has numerous production plants Ideal partners which are all in the same business: steelmaking. An extensive twinning programme is currently “ With the twinning between Sharing knowledge between plants and people underway between Burns Harbor and Ghent Ghent and Burns Harbor, helps both sides achieve best practice. after an initial discussion in January 2007 we’re starting at the base level Perhaps you have wondered how colleagues at between the top management teams of to implement key findings,” other plants deal with certain issues, questions ArcelorMittal USA and ArcelorMittal Europe. notes Madhu Ranade, or projects that you face as well? If you are more The Ghent plant in Belgium is an ideal partner Vice President, ArcelorMittal than just curious, you might consider asking for Burns Harbor. Both plants were built at USA, General Manager them yourself. about the same time; both have similar capabilities and layouts. Burns Harbor One way, is through a short term international “ The twinning between assignment. This allows ArcelorMittal employees “The Ghent plant and the Burns Harbor to come into contact with colleagues from other upstream facilities are very comparable,” says Ghent and Burns Harbor plants in an efficient manner, to understand Eric De Coninck, the ArcelorMittal, FCSWE is a unique opportunity each other’s problems and to help each other. Technical Excellence Upstream Leader. “Both for the Group and for these By comparing best practices you will make plants have excellent equipment structures, plants. A lot of knowledge quick progress in a pleasant way and further and the product flows and internal logistics can be transferred without develop yourself. are very rational and efficient. So there should be no reason to have different productivities or extensive adaptations Burns Harbor and Ghent: twinning plants other manufacturing results. Yet the equipment to be done by Ghent, and In boldspirit’s launch issue, we spoke about how is different on both sides of the Atlantic, and the with very obvious benefits ArcelorMittal plants can be twinned to ensure differences are considerable at this moment!” for Burns Harbor, meaning the transfer of best practices from one to Aspiring to benefit from one another’s that both can enjoy another. It is a great way to meet your colleagues experience, expertise and know-how, both sides this benchmarking.” face-to-face as well! looked at this possible partnership as a chance Eric De Coninck, For some time, ArcelorMittal Ghent has been to improve operations and productivity. ArcelorMittal Europe quite active in participating in international short term assignments and twinning exercises with other plants, both regionally and abroad. Front row left to right: These include inviting people to visit Dries Grymonprez (Ghent), and visiting other plants around the world Eric De Coninck (Ghent), to share experience. Dave Howells (USA Research), Filip Van Parys (Ghent), Dennis Baltzer (BH) Back row left to right: Don Crosbie (USA Research), Frederik Maryns (Ghent), Dan Houck (AS&E Contractor), Mark Barenie (BH)

can be seen when we support and stand firm in the truth we discover in life and work – K. Milks, Canada. Boldness is thinking outside of the box, and not being afraid to give your opinion – Robert Manley, Canada. Boldness is the thing that makes civilization move forward – Ray Kranyak, Canada. 27

Quality is performing my job to the There are seven people in our best of my ability. It also means to add team in Downstream-Avilés. value, which translates into increased We also provide services knowledge of the equipment owner for other areas, such as Packaging.” on how their equipment is doing its job.” Antonio de la Calzada García “ Geoffrey Generalovic “ Twinning people Interview with Geoffrey Generalovic and Antonio de la Calzada García

Twins Geoffrey Generalovic, ArcelorMittal Q: What does Quality mean for you? Q: Have you ever worked in any Hamilton, Dofasco Facility, and GG: Quality is performing my job to the best ArcelorMittal plants in other countries? Antonio de la Calzada García, ArcelorMittal of my ability. It also means to add value, ACG: I have occasionally taken part Asturias, were brought together when which translates into increased knowledge in ‘agora’ community work group meetings. Geoffrey made an email request that he of the equipment owner on how their equipment Q: Do you have any hobbies? would like to find someone who is working with is doing its job based on my tests. ACG: Travelling, music, cycling, meeting predictive maintenance (PdM). Through the Q: How important is Health and Safety? my friends and, lately, skiing when the network of ArcelorMittal communicators, GG: Health and Safety is an integral part weather permits. a twin was found, even though one speaks of the day to day performance of my job. Spanish and one speaks English! Here we share Q: What does Quality mean for you? All departments we visit have site specific with you their initial exchange. We hope it will ACG: Making the difference and adding value. meeting as part of our Safe Work Permit lead to even more knowledge being shared! meeting process for all people entering Q: How important is Health and Safety? Geoffrey Generalovic their facility. ACG: Health and Safety is an essential and basic condition for starting any activity. Q: What are the main challenges Q: What are your vital stats? in your daily activity? Q: What are the main challenges in your GG: 55 years. Maintenance Electrician. GG: Coordinating people for the work daily activity? Married for a long time, three children to be done, reporting to the requesting ACG: Coordinating tasks, detecting problems all over 25 years of age. department in a timely fashion – namely in advance to take action plans and Q: Can you give us a description finding out what was done to correct developing legal maintenance in the facilities of your daily tasks and also your the problem submitted. (according to official standards). professional career? Q: What do you like most about your work? Q: What do you like most about GG: I do infrared and motor testing throughout GG: The technology. Infrared is the most your work? Dofasco, based on equipment requirements amazing imaging technology bar none. ACG: Finding problems in machines before and PdM programme timetable. I completed an What you see through the infrared camera’s they happen. apprenticeship here at Dofasco, moved through lens still boggles my mind. various positions: shift leader, powerhouse Q: Do you have examples of ‘finds’? operator, day specialist, PdM trades specialist Antonio de la Calzada García ACG: We do have some examples. The most doing infrared and motor testing for the last clearly identified ones are bearing failures. 12 years, always been in electrical – in total Q: What are your vital stats? We would be very interested in sharing findings that’s 34 years as an electrician. ACG: 29 years, Industrial Engineer, single. with other colleagues. Q: Have you ever worked in any Q: Can you give us a description Q: Do you have a twinning experience ArcelorMittal plants in other countries? of your daily tasks and also your you would like to share? GG: No, though I would love to visit some plants professional career? ACG: The added advantage to twinning plants to see how things are done there. ACG: I need to anticipate problems. and employees is the opportunity to get to meet My first job was in the quality department some of your colleagues, which isn’t always easy Q: Do you have any hobbies? of a multinational aircraft company, in a company as large as ours. GG: Travelling, photography and my family! based in Madrid. I subsequently joined this company (then Aceralia) starting as a trainee in the Technical Services department and was later promoted to Head of Legal Maintenance and Plant Condition Maintenance. I have been in the company for three years.

can be seen when we support and stand firm in the truth we discover in life and work – K. Milks, Canada. Boldness is thinking outside of the box, and not being afraid to give your opinion – Robert Manley, Canada. Boldness is the thing that makes civilization move forward – Ray Kranyak, Canada. 28 boldfocus

ArcelorMittal Hamilton, Dofasco Facility, a valuable part Improving the quality of life for of the ArcelorMittal global presence, is Canada’s leading employees is one area in particular in which ArcelorMittal Hamilton, manufacturer of high, value-added steel products. Dofasco Facility has excelled As Dofasco, it has been listed on the Dow Jones Sustainability World and gained widespread recognition Index for seven years, four of those as sector leader. “ for its efforts. ” Site of the month ArcelorMittal Hamilton, Dofasco Facility

Legacy of outstanding Leadership Sustainability, Quality and Leadership “ Dofasco was already living Strategically located at the centre “Dofasco was already living the the ArcelorMittal brand of Canada’s industrial heartland in Hamilton, ArcelorMittal brand values,” says Schachler. Ontario, the former Dofasco’s 730-acre For many years, the company was values,” says Juergen steelmaking complex manufacturers steel consistently rated as North America’s top Schachler, ArcelorMittal products for customers in the automotive, quality steelmaker in customer satisfaction construction, manufacturing, appliance, tube, surveys. After a difficult period between Hamilton, Dofasco packaging and steel distribution industries. 2005 and 2006, ArcelorMittal in Canada Facility President and CEO. In addition to its Hamilton flagship operations, is well on the way towards regaining “For many years, ArcelorMittal Hamilton, Dofasco Facility its Leadership position. also has operations in other parts of Ontario, Evidence of this progress can be seen in a the company was as well as the United States and Mexico, and recent audit of the former Dofasco’s quality it owns the Quebec Cartier Mining Company. consistently rated as North management system by Mercedes Benz. America’s top quality Juergen Schachler, Facility’s President The company received the highest score and CEO, says that the Canadian company Mercedes has ever awarded a steelmaker steelmaker in customer has a legacy of outstanding Leadership in the they have audited in North America. North American steel industry, not just in satisfaction surveys.” To compete in high-value markets, terms of market leadership and financial the former Dofasco had to make bold success, but also in terms of being a company decisions that included making significant that is widely respected for its commitment investments in its operations. Within the Main office, to managing its business according to the last five years, the company rebuilt its ArcelorMittal Hamilton, principles of Sustainability. Dofasco Facility. Blast Furnace No 2 from the ground up to incorporate some of the world’s most advanced iron making technology. It also invested in a new Coupled Pickle Line Cold Mill to support its value-added approach.

Boldness is moving forward with vision. The power of boldness in teamwork is about the courage to commit to winning, together, safely and with passion! The concept of boldness is wonderful when it is combined with integrity and a focus on winning. In our organisation we define 29

The triple bottom line Quality of life: best practices to share In the company’s In addition to its commitment to Quality, with ArcelorMittal around the globe ArcelorMittal Hamilton, Dofasco Facility Improving the quality of life for employees home town of Hamilton, is also very well known for its commitment to is one area in particular in which ArcelorMittal Dofasco has long the Sustainability focused “triple bottom line” Hamilton, Dofasco Facility has excelled and of financial performance, social responsibility gained widespread recognition for its efforts. been highly regarded and environmental Leadership. In the Wellness has been a priority for Dofasco since as one of the pillars company’s home town of Hamilton, Dofasco the company was founded in 1912, and the of the community. has long been highly regarded as one of the company has many best practices to share with pillars of the community. Employees share ArcelorMittal sites around the world thanks the company’s commitment to the community to its experience and success in this area. giving selflessly of their time and expertise to Due to many of the Facility’s recreational support local charitable organisations. programmes and Health and Safety events, The conservation and protection of the the company’s H&S performance has natural environment is a fundamental improved significantly. Lost-time injury consideration in decision making at the Facility. rates are the lowest they have been The company is committed to operating in the company’s history and performance its facilities in a safe and responsible manner, continues to improve. reducing its environmental footprint and Supportive environment improving the quality of life for employees and the surrounding community. By providing a supportive environment and encouraging employees to make healthy By making improvements to its manufacturing lifestyle choices, the company has found that processes and by investing in new technologies, employees are inspired to take ownership the Facility has consistently taken the initiative of their personal health and well being. to reduce its emissions to air, land and water. The result is a happier, healthier workforce As part of its commitment to reduce that is better equipped to compete in greenhouse gases, the former Dofasco set a highly competitive global steel industry. a target to reduce energy consumption by 10% between 2000 and 2010. As of 2006, As part of ArcelorMittal, the former Dofasco the company achieved a 9.4% reduction. will continue its long-standing commitment to Sustainability, Quality and Leadership. The expectation is that ArcelorMittal Hamilton, Dofasco Facility will benefit significantly from being part of the ArcelorMittal family with greater access to knowledge that will help with everything from facility improvements to Health and Safety.

Boldness is moving forward with vision. The power of boldness in teamwork is about the courage to commit to winning, together, safely and with passion! The concept of boldness is wonderful when it is combined with integrity and a focus on winning. In our organisation we define 30 boldcommunications “Our brand is of vital importance. It represents the core of everything we do and say as a company. It is a critical component in helping us build upon our reputation.” Mr Mittal, President and CEO.

Our brand launch from around the world

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winning as: going as far as you can with everything you’ve got! – Jack Grosvenor, Hamilton, Dofasco Facility. “oser danser dans le ciel pour décrocher les étoiles de la réussite” (to dare to dance in the sky and to reach for the stars of success) – Joseph Collet, Dunkerque. Be bold – don’t be afraid of 31

(01) ArcelorMittal Ostrava, Czech Republic. (09) ArcelorMittal Dunkerque, France (18) ArcelorMittal Villaverde, Spain. (02) Ostrava, Czech Republic. (03) Popular ‘Tour avant le Tour’. (10) Light and fire (19) Avilés site in Asturias, Spain. race at ArcelorMittal Sestao, Spain. at the Polish brand launch. (11) Berrioplano, (20) ArcelorMittal Zumárraga, Spain. (04) The orange was all around at Piombino, Spain. (12) Ostrava, Czech Republic. (21) Light moment between President Italy. (05) Mr Mittal and Jean-Phillipe Demaël, (13) A popular ‘Sardinada’ at ArcelorMittal Sirleaf and CEO of ArcelorMittal’s mining EVP ArcelorMittal, unveiled an artistic Etxebarri, Spain. (14) Ostrava, Czech Republic. project in Liberia, Joe Mathews, during monument with the logo at ArcelorMittal (15) ArcelorMittal , Germany. the Liberian brand launch. Timóteo, in Brazil. (06) ArcelorMittal Olaberria, (16) ArcelorMittal Distribución Iberia, Spain. (07) ArcelorMittal Liège, releasing Basauri, Spain. (17) ArcelorMittal Galati, balloons up into the Liège sky, Belgium. Romania. Children enjoy one of the inflatable (08) Ostrava, Czech Republic. playgrounds, called the ‘boldness zones’.

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winning as: going as far as you can with everything you’ve got! – Jack Grosvenor, Hamilton, Dofasco Facility. “oser danser dans le ciel pour décrocher les étoiles de la réussite” (to dare to dance in the sky and to reach for the stars of success) – Joseph Collet, Dunkerque. Be bold – don’t be afraid of 32 boldcommunications

(22) Bremen, Germany. (23) Zaragoza, Spain. (28) Gijón, Spain. (29) Bremen, Germany. (24) Brand cupcakes in Steelton, USA. (30) Liège, Belgium (31) ArcelorMittal (25) Eating watermelons in one of the games Dunkerque, France: Beach Volley Competition. organised in Avellino, Italy. (26) ArcelorMittal (32) Ostrava, Czech Republic. Liège, Belgium. Employees forming a human logo in the courtyard. (27) Ostrava, Czech Republic, creating an ArcelorMittal puzzle.

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change! – Darlene Zahr, Canada. If it were not for Thomas Edison’s boldness; would we be reading by candle light? – Ray Kranyak, Canada. It is boldness that has kept us moving ahead, rather than staying in the old comfort zone and resting on yesteryear’s laurels. Boldness is travelling boldinitiatives 3331 “The new period of stability the industry has entered into calls for a new area of focus. That focus I believe should be on Sustainability and Quality – two of our three values. And what will take us there? Leadership.” Mr Mittal, Steel Success Strategies Conference 2007

Leadership Development

Leadership Development The GEDP is a process that allows for ongoing The framework will provide the basis As a key function of the Human Resources communication between individuals and their for many people processes and will also ensure (HR) organisation, Leadership Development managers. This results in raising the competence that employees can make decisions about is responsible for designing and implementing levels in the organisation and ensures we have a the competencies that are important to develop Group-wide performance management pipeline of talent developed and ready to occupy for their future careers. key posts within the Leadership of the company. processes including the Global Executive Human Resources Information System Development Programme (GEDP) and the The key outcomes of the GEDP process are to: – let’s structure our data ArcelorMittal competency framework. The • Align the goals of all employees In order to allow HR professionals to make ArcelorMittal University and the Human with the ArcelorMittal Vision, Mission, informed decisions for promotions, internal Resources Information Systems (HRIS) Business Strategy and Values moves, succession planning and talent support these initiatives. • Build ownership and commitment of our people management, we need to provide consistent Performance Management – cornerstone • Drive performance improvement data in a timely manner. The corporate HRIS • Identify and provide development for many of the people processes will enhance our ability to support the business opportunities by underpinning the main HR processes. ArcelorMittal is re-launching the performance • Recognise and reward desired behaviours management process in October: the Global and achievements Leadership Development Executive Development Programme (GEDP). Our Mission… As a company-wide initiative, the GEDP To ensure that the GEDP process is effectively ensures a systematic and consistent approach introduced into the organisation, a training To develop employee competencies and thus programme has been developed and is being to performance management, career provide the company with the necessary introduced across the Group starting in October development and training. The GEDP also resources for success, to allow the individual 2007. The first people to attend the training will enables succession management to be carried and the company to grow, while ensuring that be the GMB. After this, the training will be managers and employees are provided with out in a structured way. cascaded down through the organisation. the right tools to maximize both individual ArcelorMittal Competency framework – and team potential. Starting phase what we need to achieve ArcelorMittal’s Organisational We believe… goal-setting strategy and develop the ArcelorMittal Organisational development corporate culture That harnessing and developing the skills Annual GEDP of our people is an integral part of the analysis & The ArcelorMittal competency framework, built moderation linked ArcelorMittal vision and a key priority for to other HR around competences selected by the GMB and processes reward, Phase 4 Phase 1 the Management Committee as being critical to our Group. This means providing inspiring succession, Step 1 Step 2 Phase 2 Individual HIPOS,... Annual Ratings performance current and future success, will enable and effective Leadership, open, transparent appraisal discussion Continuous planning employees to better understand the qualities, communication and excellent learning feedback & coaching skills and attributes identified as being important and development opportunities. for performing a job well. Phase 3 Mid-Year ArcelorMittal Competences: review • Change Management • Team work • Strategic Thinking • Results Orientation Contact: • Decision Making [email protected]

change! – Darlene Zahr, Canada. If it were not for Thomas Edison’s boldness; would we be reading by candle light? – Ray Kranyak, Canada. It is boldness that has kept us moving ahead, rather than staying in the old comfort zone and resting on yesteryear’s laurels. Boldness is travelling 34 boldmedia

ArcelorMittal ‘in the news’ scans the headlines to bring Do you have a news you corporate news from the public press, headlines item that you think deserves to be shared with the rest from across the ArcelorMittal globe, ArcelorMittal of your ArcelorMittal colleagues? milestones, and ‘cool’ innovations, both in our corporate Tell us about it at: culture and in the world of steel. “ [email protected] ” ArcelorMittal in the news Mr Mittal in the news Additionally, ArcelorMittal also ranks as How did Mr Mittal become “An industrialist with an number four in the category of fastest the Man of Steel? exhausting schedule growing company by revenues, and we have In a surprisingly close and personal article, grown by 109.3% compared with last year’s the Daily Telegraph answered the and an unfailing eye for numbers. We are also the 26th biggest above question in a full colour six page a business opportunity.” employer in the world. article published in its weekly Magazine, Telegraph Magazine ArcelorMittal ranked 93rd on on September 8 2007. The modest living Barron’s Survey of The World’s Most conditions in his early years, his first salary, journalist Tim Bouquet, Respected Companies! his close relationship with his wife and children, what some personalities think of him… describes ArcelorMittal Only a few months after the official launch these are some highlights of the ArcelorMittal of our new identity as the world’s biggest steel CEO, Lakshmi Mittal, in CEO’s life on which the article reports. company, ArcelorMittal was rated number his article ‘Man of Steel.’ 93 on the third annual Barron’s Survey of the The so-called ‘Raja of Steel’ was three most respected companies in the world for decades ago paying himself $250 and driving 2007 on September 10 2007. a second-hand Australian car in deepest ArcelorMittal ranked 99th Indonesia. Mr Mittal started making 30,000 ArcelorMittal crossed the 100 billion US$ on Fortune Global 500 list tonnes of steel a year. It took him 13 years to capitalisation mark In this year’s Fortune Global 500, ArcelorMittal get up to 330,000. This took some hard was officially ranked at number 99 based Just a few days later, on September 18 in work! “He was always at the plant sorting out on legal figures in accordance with International New York and on September 19 in Europe, problems,” Aditya Mittal recalls. Accounting Standards. ArcelorMittal crossed the 100 billion US$ capitalisation mark. Julien Onillon explains that, The article goes on to say how Mr Mittal The all-important annual ranking of the “According to the FT Top 500, only 63 genuinely loves the fire, steam, noise and smell Fortune Global 500 is anxiously awaited corporations had a market capitalisation of the mill. “He is probably the only steel magnate by industry watchdogs and stakeholders across of more than 100 billion US$ at end of who can operate the control panel of a plant.” the full spectrum of businesses. The official June 2007. Considering the recent market “What is particularly surprising is that such a list was released Wednesday July 11 2007 correction, I believe only 60 have more than successful and wealthy individual has not and appears in Fortune’s July 23 issue. 100 billion US$ today.” made more enemies on the road to riches,” What a difference a year makes This is an historical event. ArcelorMittal states journalist Tim Bouquet. “Very few ArcelorMittal is listed as 99 based on legal is the first steel company to have reached of the people I have spoken to have a bad figures with a profit of approx 5.2 billion 100 billion US$ capitalisation! The last time word to say about him.” US$ on revenue of approx 59 billion US$. that a steel company made history on the Mr Mittal’s remarkable journey – from the It is interesting to note, that if these rankings stock market was when JP Morgan, Elbert unassuming town of Sadulpur, north-west had been based on our pro forma numbers – Gary and Andrew Carnegie founded US Steel India where he lived in a modest house with showing our sales of more than 88 billion US$ by combining seven different companies 20 extended family members sharing rooms and a top line profit of 15.3 billion US$ – to form the first 10mt steel company and the to his glittering home in London, England and ArcelorMittal would have ranked as 48th largest! first corporate with a market capitalisation his Leadership of the world’s largest steel of 1 billion US$. company – is outlined by Bouquet who managed to conduct a series of interviews with Mr Mittal and some of his closest collaborators. The co-authored book, ‘Cold Steel’ will be published in April 2008. To read this or other ArcelorMittal articles, go to www.myarcelormittal.com

a new path, when others fear to turn away from the old, well-worn ways. We are proud to be a part of the ArcelorMittal family – empowered to be bold by paving the road to the future! – Darlene Zahr, Canada. One who listens to the heart and makes positive efforts to realise 35

26-28/06/2007 18/07/2007 On September 18 in New York and on September The Blast Furnace Knowledge ArcelorMittal milestones: 19 in Europe, ArcelorMittal Management Programme (KMP) event What’s new? ArcelorMittal crossed the 100 billion US$ in Bremen coincided with their anniversary launched its Environmental Policy. capitalisation mark.” of 50 years of making steel! Honoured guest at “News in brief Liberia brand launch

On July 25 2007, President Ellen Johnson Sirleaf, Africa’s first elected female President, The Americas formally launched the ArcelorMittal brand North America at a well attended ceremony in the company’s Mercedes to use ArcelorMittal concession area near the Port City of Hamilton, Dofasco Facility steel Buchanan. This brand launch and several Dofasco secured a contract to supply steel other events were held in conjunction to the Mercedes-Benz Alabama facility. with the celebration of Liberia’s 160 years Dofasco will initially supply coated steel of independence on July 26. for parts inside the Mercedes M-Class SUV. 06/2007 South America Acindar, best supplier for the Argentinean construction market Acindar, the Long steel producer 2007 China Suppliers’ Conference of ArcelorMittal in Argentina, led the fifth edition of the best building materials suppliers companies ranking. From September 4-6 2007 in Shanghai, 29/08/2007 China, executives of ArcelorMittal, including Malay Mukherjee, Member of the Group ArcelorMittal Sao Paulo wins Quality Award Management Board, Davinder Chugh, Member ArcelorMittal Sao Paulo, which produces of the Management Committee, responsible mesh, truss and CA 60 (used in civil for Shared Services, and 300 attendees from construction), received the Governador more than 140 Chinese supplier companies, do Estado (State Governor) São Paulo participated in the conference held in the Trophy, of the Paulista Award of Jin Mao tower in Shanghai. Management Quality (PPQG), cycle 2007. 12/07/2007 ArcelorMittal executives addressed the audience. Key Chinese suppliers gave President of Costa Rica visits ArcelorMittal presentations on their cooperation with The President of Costa Rica, Oscar ArcelorMittal and engaged in active business Arias Sánchez, together with the Minister development meetings covering a whole of International Trade, Marco Vinício Ruiz, range of products from equipments to raw visited the ArcelorMittal Laminadora materials serving the steel industry. e Trefilería Costarricense Plant. 19/06/2007 Western Europe Aditya Mittal: exclusive interview in Luxembourg ArcelorMittal Etxebarri, Spain, awarded for business excellence “Not a question of imposing our culture” The World Class Manufacturing Association (WCM) awarded ArcelorMittal Etxebarri Gracing the cover of the September issue of the in Spain the bronze category. business and finance magazine, paperJam, in Luxembourg, The final results are to be ratified in is Aditya Mittal, ArcelorMittal CFO and Member of the December 2007, when an international Group Management Board. The article takes a backwards jury will audit the various awards. 07/2007 look at the process which created the world’s number one European Steel Design Awards 2007 – steel company. Aditya responds candidly to a variety of hosted in Luxembourg questions, with many focused on the events which “changed 03/09/2007 the industrialist landscape and the economic world.” When asked by French journalist Jean-Michel Gaudron Eastern Europe to list the main positive points realised since the merger, Lech Walesa visits ArcelorMittal Poland Aditya responded: “Today, the organisation is much more Former Polish President Lech Walesa transparent than in the past and is more directed towards and Member of the ArcelorMittal Group a meritocracy. We have made Health and Safety at Management Board Michael Wurth were work our number one priority. We are resolutely in line among the thousand of attendees at with the development of value and quality of work the opening ceremony of the new hot strip for our employees.” mill in Kraków. 27/07/2007

to be bold by paving the road to the future! – Darlene Zahr, Canada. One who listens to the heart and makes positive efforts to realise 36 boldquiz Imagine your photos being viewed by people around the world! For the fall issue of boldspirit we are launching a global internal photo competition. Why? With all our different languages, it isn’t always easy to communicate, but a picture tells a thousand words and it doesn’t need to be translated.

Picture our values! ArcelorMittal photo competition

ArcelorMittal Photo Library needs you! Want to enter? The top 20 images will be announced Our aim is to initiate a community activity that • Entry to this competition is for in a special newsletter and displayed people across our company can participate in. ArcelorMittal employees only and is free on the ArcelorMittal Photo Library for At the same time, we can help to make all • All photos must include authorisation to a period of two weeks to allow for an of you a little more aware of the ArcelorMittal be reproduced (see rules and regulations*) open, company-wide voting. Photo Library and contribute to its huge • All photos must include the written collection of more than 14,000 images! authorisation of each person within the Prizes will be awarded to the Finally, we can all view pictures of our many image, a disclaimer form is downloadable top 5 photographs: colleagues and locations. from the photo competition page Top Prize: • All images must be uploaded at the The theme of the competition is: Apple MacBook 13 inch ArcelorMittal Photo Library in JPEG How ArcelorMittal people around the world live format and should not come in the form Second Prize: our values of Sustainability, Quality and of a photo montage €200 Amazon gift certificate Leadership during their work day to help • Entrants may upload 3 images only! transform tomorrow. Let’s show the world Third Prize: • Submissions must include photographer’s how inspiring ArcelorMittal people can be! €150 Amazon gift certificate full name, a title and a short description Fourth, fifth and sixth: Sustainability: How are we guiding the evolution including the place and date (month/year) €100 Amazon gift certificate of steel to secure the best future for the where each photo was taken industry and for generations to come? • Full details can be found at www. …plus publication on the ArcelorMittal myarcelormittal.com/News&Publications/ Photo Library website, and for Quality: How are we looking beyond today Photo Library/Photo Competition eligible photos with a high enough to envision the steel of tomorrow? resolution, publication in boldspirit. Photographs fewer than 3 megapixels Leadership: How are we visionary thinkers? are eligible for a final prize but unfortunately All enquiries concerning this competition are to be sent to: What are we looking for? Good, clear images cannot be used for print purposes. [email protected] of ArcelorMittal people taken in our many For print, we require 3 megapixels images locations – from iron ore mines to high rise minimum. However, the more pixels offices – that represent one, or more, of our (higher resolution) the more likely your three values and are: photo may be used in print. • Natural, not forced or posed • Positive, cheerful and inspirational *People who participate must read and accept the rules and regulations by clicking the “I agree” • Bright and fresh in colour where possible box posted at ArcelorMittal Photo Library. • Health and Safety compliant Entries will not be accepted otherwise.

The winner of our very first boldspirit Quiz, ‘Are you made of ArcelorMittal Steel’, is Marisa Alonso, who works in the Commercial The prize(s) must be taken as stated Department of Burns Harbor, Indiana, ArcelorMittal USA! Marisa correctly answered the ten questions, demonstrating that she and cannot be deferred. There will be no cash really knows her steel facts! She wins an all expenses paid trip to Poland for two and a complete branding logo kit. When Marisa alternatives. ArcelorMittal reserves the right takes her trip to Poland, we will make sure that we get some pictures of her with her Polish colleagues when she visits ArcelorMittal to cancel the competition at any stage Poland. Congratulations Marisa, we are all very excited that you won and we hope you have a fantastic time. if deemed necessary.

the vision has been termed as bold – Sanjay Pandya. Many thanks to all those who took the time to contribute to Issue 1 of boldspirit! boldinterview 37

How did you become a man of Do you find that there is a special steel? A combination of an sense of community in Africa? In undergraduate metallurgical my previous venture in Liberia we A relaxed engineering and a graduate had to build a road to a remote business management degree gave exploration site. As this road me the opportunity to work in opened access to many villages moment with... various functions in a major US along the way, we were constantly steel company for 20 years. I also being thanked by the village elders. managed a few private equity In one village we were presented funded ventures, one of which with a white goat and five white Joe Mathews introduced me to mining in Liberia. chickens. My Liberian colleagues explained that white is the ultimate What were your thoughts when symbol of gratitude. We had to Get to know the CEO you first saw the country? I first graciously receive these live travelled to Liberia in early 1999, presents and figure out how to of ArcelorMittal’s Mining Project fully confident that I could handle pack them in the back of our jeep any challenges. However, when I as we drove back to Monrovia. in Liberia in 10 minutes saw that the war had left the country without electricity, How did you feel when you met running water and landline President Ellen Johnson Sirleaf, telephones, I quickly realised that Africa’s first elected female When did you join ArcelorMittal? Liberia today lagged behind India in President? In late 2005, the Sirleaf I started with Mittal Steel in development as much as India administration knew little of Mittal early January 2006. I knew that lagged behind the western world Steel. However our collective I had made the right choice when a generation ago. I am confident actions since then along with news the company took the bold step that Africa will be the world’s next of the ArcelorMittal merger have to merge with Arcelor later that development frontier. helped change this. Today we are same month. being praised both by the Liberian Do you live in Liberia full time Government and the international now? Even though Liberia is community for leading investors to improving steadily, it is not quite the country. President Sirleaf is an ready for family. I am based there, ‘iron lady’ who is working diligently while my wife and three daughters to improve policies and change continue to live near Norfolk, practices that were prevalent in Virginia, in the US. I try to get Liberia. She has raised tremendous home for important events and goodwill for the people of Liberia, occasions. but she cannot do it alone – more How do you spend your spare new investors are needed. time? What spare time? How do you see ArcelorMittal Is there one thing that drives you living up to its brand promise in crazy? Trying to do this interview Liberia? Liberia is a great place to and follow up on this page after Mr apply our ‘transforming tomorrow’ Mittal is certainly scary. motto. As a major investor in Liberia after its civil war, Can you share with us a funny ArcelorMittal has exhibited anecdote? On one of my early leadership that can pull the trips to Monrovia, I had the economic engine forward. Our opportunity to meet a famous US presence will create a demand for television newscaster who was products and services that, in turn, there to broadcast a special feature should attract many other needed on President Ellen Johnson Sirleaf. I investments. We will also harness explained that we were starting a our elements of international good mining project and I also told her practices to improve corporate that my daughters were fans of governance and frameworks to her show. But I forgot to ask for tackle corruption and generally her autograph! Nobody believed I improve the quality of how had really met her. A few days later business should be conducted. she sent me a handwritten note on Plans to involve local businesses NBC letterhead recommending a will also ensure that communities person for a position with our grow and sustain themselves for company. I ended up getting her generations to come. I am proud to autograph after all! be a part of this great company that will play a major role in Liberia’s development. boldIssue 1 | Autumn 2007 spirit

06 India: Asia’s emerging tiger 12 From brand promise to real projects 18 The women of Kazakhstan 20 Health and Safety a number one priority