boldIssue 1 | Autumn 2007 spirit 06 India: Asia’s emerging tiger 12 From brand promise to real projects 18 The women of Kazakhstan 20 Health and Safety a number one priority boldinterview 37 How did you become a man of Do you find that there is a special steel? A combination of an sense of community in Africa? In undergraduate metallurgical my previous venture in Liberia we A relaxed engineering and a graduate had to build a road to a remote business management degree gave exploration site. As this road me the opportunity to work in opened access to many villages moment with... various functions in a major US along the way, we were constantly steel company for 20 years. I also being thanked by the village elders. managed a few private equity In one village we were presented funded ventures, one of which with a white goat and five white Joe Mathews introduced me to mining in Liberia. chickens. My Liberian colleagues explained that white is the ultimate What were your thoughts when symbol of gratitude. We had to Get to know the CEO you first saw the country? I first graciously receive these live travelled to Liberia in early 1999, presents and figure out how to of ArcelorMittal’s Mining Project fully confident that I could handle pack them in the back of our jeep any challenges. However, when I as we drove back to Monrovia. in Liberia in 10 minutes saw that the war had left the country without electricity, How did you feel when you met running water and landline President Ellen Johnson Sirleaf, telephones, I quickly realised that Africa’s first elected female When did you join ArcelorMittal? Liberia today lagged behind India in President? In late 2005, the Sirleaf I started with Mittal Steel in development as much as India administration knew little of Mittal early January 2006. I knew that lagged behind the western world Steel. However our collective I had made the right choice when a generation ago. I am confident actions since then along with news the company took the bold step that Africa will be the world’s next of the ArcelorMittal merger have to merge with Arcelor later that development frontier. helped change this. Today we are same month. being praised both by the Liberian Do you live in Liberia full time Government and the international now? Even though Liberia is community for leading investors to improving steadily, it is not quite the country. President Sirleaf is an ready for family. I am based there, ‘iron lady’ who is working diligently while my wife and three daughters to improve policies and change continue to live near Norfolk, practices that were prevalent in Virginia, in the US. I try to get Liberia. She has raised tremendous home for important events and goodwill for the people of Liberia, occasions. but she cannot do it alone – more How do you spend your spare new investors are needed. time? What spare time? How do you see ArcelorMittal Is there one thing that drives you living up to its brand promise in crazy? Trying to do this interview Liberia? Liberia is a great place to and follow up on this page after Mr apply our ‘transforming tomorrow’ Mittal is certainly scary. motto. As a major investor in Liberia after its civil war, Can you share with us a funny ArcelorMittal has exhibited anecdote? On one of my early leadership that can pull the trips to Monrovia, I had the economic engine forward. Our opportunity to meet a famous US presence will create a demand for television newscaster who was products and services that, in turn, there to broadcast a special feature should attract many other needed on President Ellen Johnson Sirleaf. I investments. We will also harness explained that we were starting a our elements of international good mining project and I also told her practices to improve corporate that my daughters were fans of governance and frameworks to her show. But I forgot to ask for tackle corruption and generally her autograph! Nobody believed I improve the quality of how had really met her. A few days later business should be conducted. she sent me a handwritten note on Plans to involve local businesses NBC letterhead recommending a will also ensure that communities person for a position with our grow and sustain themselves for company. I ended up getting her generations to come. I am proud to autograph after all! be a part of this great company that will play a major role in Liberia’s development. boldeditorial 01 1 is our big number There are many interesting changes in our publication! The previous this issue! In September, launch issue of boldspirit magazine focused on the excitement ArcelorMittal’s market capitalisation crossed surrounding our new identity. This new boldspirit #1 highlights the fact the 100 billion US$ mark!” that now we are one company. ArcelorMittal people are getting down “ to business and starting to breathe real life into our brand. Busy, busy, busy… You can feel a special energy throughout our Living the values: Sustainability, We have included the first in an extensive series entire company, not just because we are Quality and Leadership of articles chronicling ‘human twinnings’ – celebrating who we are, the world’s number Key Human Resources Leadership challenges reports on best practices sharing and one steel company, but because of the include attracting, developing and retaining international short term assignments, a spotlight opportunities and responsibilities which go skilled employees. In this issue, we catch up on the Americas segment, a two page article on along with our premiere position. with Bernard Fontana, Management Health and Safety improvements throughout the company, reports on business and ArcelorMittal It is now up to all of us to act as brand Committee Member, Responsible for Human in the news and so much more! ambassadors and to uphold our reputation in Resources, who has begun visits to all the line with our brand promise of ‘transforming business units of our company. Time for you to get busy, too tomorrow’ and our ambition of being We also have an interview with Malay Mukherjee, Oh, and we’ve included a photo competition recognised as one of the world’s leading Member of the Group Management Board, so that you can get busy taking pictures of companies. As Mr Mittal himself has said, Responsible for Asia, Africa, Mining and CIS, who ArcelorMittal people that we can display “ArcelorMittal’s primary aim is to help helps us to better understand the complex value proudly in upcoming issues of boldspirit and build the infrastructure of a better world of Sustainability. We share a relaxed moment on www.myarcelormittal.com. Naturally, around us.” with Joe Mathews, CEO of ArcelorMittal’s Mining we include a nice prize for the top winners, What’s happening around our world Project in Liberia, who tells us first hand about so please try your best! some of the exciting developments in the African Why have we called this issue of boldspirit #1? This issue demonstrates, without a doubt, country he has come to love. Because we have made some changes that we have some of the best people so that you, our 320,000 ArcelorMittal working for ArcelorMittal. In our debut year, people, in 60 geographical locations, are the You contributed ArcelorMittal already is ranked 93 in the top number one priority. You contributed to all 100 most respected companies in the world! of the ‘boldness’ definitions and translations to all of the ‘boldness’ This is an achievement of which we can all be which run through our magazine. You are the definitions and translations proud. But with steel and our bold attitude, bold spirits we celebrate on every page. which run through our we can go even higher! And we have so much to report! All around But just for a moment, relax… our company exciting developments are magazine. You are the and enjoy boldspirit. taking place. For a start, fun and creative bold spirits we celebrate local brand launches were, and still are, on every page. being carried out all over the world. This issue’s photo collage gives you a good idea of how innovative our colleagues around our world can be! One feature we are very excited about is our ‘Women of Kazakhstan’ photo essay, introducing you to some of your hardworking colleagues in Temirtau, Kazakhstan. You can also read our report on India, its rapidly growing economy and the demand the country’s desire to transform is creating for steel. We also highlight some inspirational projects that, thanks to ArcelorMittal steel and our Corporate Social Responsibility, are building a better world for the future. Boldness in your language: Afrikaans – Onverskrokke, dapper, waagmoedigheid. Southern Sotho – O sebete. Northern Sotho – Ona le sebete. 02 boldcontents Congratulations to the winner Have your say of our first boldspirit Quiz, Marisa Alonso, from Burns Harbor, boldspirit is your magazine so we would like Indiana, ArcelorMittal USA!” to hear from you: Comments? Contributions? Questions? Contact us at [email protected] “ 04 Interview: Malay Mukherjee 06 Asia’s emerging tiger 12 ‘transforming tomorrow’ 03 boldmessage 22 boldaroundtheglobe 30 boldcommunications Mr Mittal sets the tone Segment in the spotlight: Our brand launch 04 boldleadersspeak Americas from around the world Interviews: Malay Mukherjee 24 boldbusiness 33 boldinitiatives Bernard Fontana Getting down to business Leadership Development 06 boldfeature 25 boldfacts 34 boldmedia India: Asia’s emerging tiger ArcelorMittal in numbers ArcelorMittal in the news 12 boldfeature 26 boldspotlight 36 boldquiz ‘transforming tomorrow’ Sharing knowledge: Picture our values! 18 boldfeature ArcelorMittal twinnings ArcelorMittal photo competition The women of Kazakhstan 28 boldfocus 37 boldinterview 20 boldsafety Site of the month A relaxed moment with..