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Home , Jamsetji Tata, Tata Salt, Tata Starbucks, Tetley, Vistara

G TATA

August 28, 2019

The National Stock Exchange BSE Ltd. The Calcutta Stock Exchange of Ltd. Corporate Relationship Dept, Ltd., Exchange Plaza, 5th Floor, 1st Floor, New Trading Wing, 7, Lyons Range, G Block, Bandra- Rotunda Building, PJ Towers, - 700 00 I Complex, Dalal Street, -400 001 Scrip Code : 10000027 (Demat) Bandra East, Mumbai - 400 051 Scrip Code: 500800 27 (Physical) Scrip Code: TATAGLOBAL

Dear Sir,

Sub.: Intimation of Presentation of Analyst/Institutional Investor Meetings under the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015

Further to our letter dated August 28, 2019, we enclose herewith a copy of the presentation for the Analyst/lnstitutional Investor meeting to be held at Japan on August 29, 2019

A copy of the same will also be uploaded on the Company's website www.tataglobalbeverages.com.

This is for your information and records.

Yours Sincerely For TATA GLOBAL BEVERAGES LIMITED

Neelabja Chakrabarty Vice President & Comp ny Secretary

Encl: a/a

TATA GLOBAL BEVERAGES LIMITED 11/13 Botawala Building 1st Floor Office No 2-6 Horniman Circle Fort Mumbai 400 001 India Tel 91 22 6121 8400 Fax 91 22 6121 8499 Registered Office 1 Bishop Lefroy Road Kolkata 700 020 Corporate Identity Number - l 15491 WB 1962PLC031425 e-mail [email protected] website www.tataglobalbeverages.com ~TA G OBAL BEVERAG S * FLAVOURS OF GROWTH

TATA GROUP & TGBL Overview 2019

*TGBL to be renamed Limited Subject to necessary approvals FLAVOURS Agenda OF GROWTH

1 The TATA Story

2 TATA Global Beverages

TATA GLOBAL BEVERAGES 2 FLAVOURS Leadership with Trust- since 1868 OF GROWTH

30 companies across ten business 100 verticals $ 110 Bn Combined countries Revenue of all across 6 TATA continents companies INDIA’S MOST Founder of the Tata Group $ 145 Bn VALUABLE BRAND* 700,000 ($ 19.6 Bn) "In a free enterprise the Combined People community is not just another Market Cap of employed stakeholder but is in fact the listed Tata collectively very purpose of its existence." companies 66% owned by philanthropic trusts TATA GLOBAL BEVERAGES *Brand Finance India, 2019 3 FLAVOURS 10 Business Verticals & Key Players OF GROWTH

1 2 3 4 5

TELECOM AND INFORMATION STEEL AUTOMOTIVE CONSUMER AND RETAIL MEDIA TECHNOLOGY

Tata Communications Tata Consultancy (TCL) Services #1 International Among Top 10 Among Top 10 #1 National Brand of wholesale voice provider Among Top 3 steel companies in the commercial vehicle Salt in India most valuable IT brands in world manufacturers in the the world world TGB #2 Largest Tea company globally

TATA GLOBAL BEVERAGES 4 FLAVOURS 10 Business Verticals & Key Players OF GROWTH

6 7 8 9 10

INFRASTRUCTURE FINANCIAL SERVICES AEROSPACE AND TOURISM AND TRADING AND DEFENSE TRAVEL INVESTMENTS

Tata Power Tata Capital Tata A&D Taj Tata Industries #1 Integrated power One of the Largest To be India’s Largest One of Asia’s Largest Incubating multiple new company & NBFCs in India private aerospace and & finest group of hotels businesses for Tata Group Largest renewable energy defense players (post company consolidation)

TATA GLOBAL BEVERAGES 5 FLAVOURS Global Partners OF GROWTH • 50:50 JV with Tata Global Beverages for Cafes in India Honeywell Technology partnership to develop their first ever petrol turbocharged engine

SlnGAPORE , a full-service carrier is an equal JV between Tata and AIRLlnES t11, • Strategic partnership to manufacture LEAP engine components in India ~ JV with Tata Steel thyssenkrupp

Strategic partnership to leverage each other’s core capabilities to deliver solutions in key sectors DASSAULT 4AVIATION such as energy, process, utilities and construction

TATA GLOBAL BEVERAGES 6 7 FLAVOURS About Us OF GROWTH

◼ Large Consumer segment player with strong presence in India ➢ Total revenue of over $ 1,320 Mn REVENUE SPLIT

➢ EBITDA of over $ 170 Mn Branded Revenue by Geographies Total Revenue by Product Type ➢ India contributes to >60% of our revenues Others Unbranded Canada 5% 9% ➢ Over 90% revenues comes from branded products 4%

◼ Unique portfolio of strong market leading brands in India US 18% ➢ Tata Salt: #1 in branded salt Branded India 91% ➢ Tata Tea: #1 by volume and #2 by value in branded tea 61% UK ◼ Significant international presence (40+ Countries) with iconic 12% Brands

➢ : Among the top 3 tea brands in UK and Canada

➢ Eight O’ Clock: 4th largest player in bags in the US

Note: TCL to de-merge its Consumer Product Business (CPB) into TGBL through a NCLT approved Scheme of Arrangement. The Scheme of arrangement is approved by SEBI and Stock Exchange. Company is in process of filing the application to NCLT.

TATA GLOBAL BEVERAGES 8 Our Presence: 40+ Countries . • • • ...... • • ...... • • "' • • • CANADA .. ···· ··· ... 61% • • ...... : .....•...... •• INDIA UK • • Tetley, •• • • • Tata Tea • Tata Tea, Tetley • Tetley, Teapigs • •

...... f._' .. ··•. • . • US ~ii~~ .· ...AND Tetley, Teapigs, 5% OTHERS Tata Tea, Good Earth .. . Eight O’ Clock . • .. .· • •• ...... •

9 FLAVOURS Our Strengths OF GROWTH

MULTI-CATEGORY INNOVATION ▪ Leading player in Tea, Salt and Water ▪ Cross-leverage know-how ▪ To grow rapidly in the fast growing categories of ▪ Fast-track new product development at lower Staples, Packaged Foods and Liquid Beverages costs

F&B SERVICES SOURCING / MANUFACTURING ▪ – leading retail coffee chain G TCL Public ▪ Strategic investments and long term supply in India - tie-ups – , , APPL TATA and KDHP ▪ Tata Cha – ethnic tea retail stores [ ] Consumer Products ▪ Right mix of own assets and co- manufacturing partners

DISTRIBUTION BRANDING ▪ Strong distribution infrastructure ▪ Ability to create brands with strong recall and ▪ Combined reach of 200mm households differentiated positioning

TATA GLOBAL BEVERAGES 10 FLAVOURS Our Journey OF GROWTH

GLOBALTATA 8·w BEVERAGES

New Launched Tata Launched various new JV formed Corporate Sampann as products like Chutneys, with Identity umbrella brand Basmati Rice, Red Poha, Starbucks Acquisition of Tetley formed for foods Snacks and various mixes

1960- 1990s 2000 2005 2010 2015 2016 2017-19

Tata Salt pioneered Acquisition Acquisition Expanded into TGB and TCL JV formed with the cause of of Good of EOC & Spices and Value (CPB) Merger PepsiCo Iodization in India Earth Jemca added Foods announced (1983)

nm ~ PEPSICO llilil

TATA GLOBAL BEVERAGES • 11 OUR PORTFOLIO

12 FLAVOURS Our Brand Portfolio OF GROWTH

CATEGORY PRODUCTS

TEA

SALT

PULSES (Tata Sampann)

TATA GLOBAL BEVERAGES 13 FLAVOURS Our Brand Portfolio OF GROWTH

CATEGORY PRODUCTS

SPICES (Tata Sampann)

COFFEE & WATER

NEW PRODUCTS

TATA GLOBAL BEVERAGES 14 FLAVOURS Leading Brands of Today and Tomorrow OF GROWTH

Current Leading Brands Brands of the Future

◼ #1 in category ◼ Umbrella brand for staples/packaged ◼ #8 most trusted brand foods

◼ #1 in category by volume ◼ Umbrella brand for liquid beverages ◼ #2 most trusted brand in hot beverages

◼ #1 in Canada / #3 in UK ◼ Youth focused international tea brands ◼ Over 180 year old heritage

◼ #1 natural mineral water brand in India ◼ Nutri-Supplements and Sweeteners ◼ Captive aquifer at the foothills of Himalayas

◼ #4 R&G Coffee brand in US ◼ Out-of-Home ◼ Over 125 year old heritage

TATA GLOBAL BEVERAGES 15 FLAVOURS Strong Distribution Network OF GROWTH

Distribution Large Product Basket Households Strength

➢ 2.5mm retail outlets ➢ 5,000 Stockists/ Distributors ➢ 200mm

~/ 1·.RO ""' 11 1« > households ~l G \ I? ::;,.11- )I~l l ➢ Reaching 2 lakhs outlets across 80K villages

S&D Transformation underway to enhance reach and improve channel efficiency

TATA GLOBAL BEVERAGES 16 FLAVOURS India OF GROWTH

TATA TEA

▪ Market leader in overall tea category, with a market share of 20.0% ▪ Strong Distribution network across India ▪ Digital Transformation of S&D network underway ▪ A Strong Portfolio of National & Regional Tea brands

TATA SALT Market Share ▪ India’s first packaged Iodized Salt ▪ Vacuum evaporated and untouched by hand across the value 25.2% ■ Tata Salt chain 62% ■ I Shakti ▪ #1 National Branded Salt, Reaching 143 million households ■ Nirma Shudh 2.4% ■ Aashirvad ▪ Consistently ranked as #1 Most Trusted Foods Brand in India 6.3% ■ Annapurna

▪ Manufacturing capacity with TCL in Mithapur(Gujrat) of 1.1 2.5% ■ Others million MT with plans to expand to 1.45 million MT 1.7%

TATA GLOBAL BEVERAGES 17 FLAVOURS India OF GROWTH

“Nourishing India”: Offering wholesome everyday nutritious food

PULSES SPICES RTC/Snacks

▪ Unpolished dals ,Besan and Organic dals ▪ Pure Spices, Blended Spices and Chutneys ▪ Ready-mixes and Snacks ▪ Only national brand in pulses ▪ Reach: 60,000 stores ▪ Differentiated propositions ▪ Reach: 175,000 stores

TATA GLOBAL BEVERAGES 18 FLAVOURS India OF GROWTH

COFFEE

▪ Distinctive play in the coffee category through Tata Coffee Grand

WATER

▪ Himalayan - #1 Premium source water in India ▪ Tata Water Plus - Proprietary patented nutrient enriched water ▪ Tata Gluco Plus - Instant energy drink ▪ Tata Fruski – Refreshing drink with goodness of tea

OUT OF HOME

▪ Tea Retail Out-of-Home Venture : “Tata Cha” ▪ Opened 6 stores in Bengaluru

TATA GLOBAL BEVERAGES 19 FLAVOURS UK OF GROWTH

TEA

▪ Third largest player in tea category with brews iK cof d wo.ter! two brands – Tetley and Teapigs MO ADDED SUGAR ▪ #,.LL NAT URAL Over 22% share in segment and FLAVORS LESS THAM 18% share in the overall Tea market 3 CALORIES ▪ Teapigs is the most premium tea brand in the UK with over 5% share in the Fruit & Herbal Tea segment ▪ Strong pipeline of innovation led products in the fast-growing non-black segments (e.g. Supers, Squash and Cold Infusions)

TATA GLOBAL BEVERAGES 20 FLAVOURS USA OF GROWTH

▪ Present across Coffee and Tea TJ\TJ\ GLOBAL BEVERAGES

▪ Coffee (Bags and K-Cups) with Eight O’ Clock brand • ~6% share in the Bags segment

TEA ▪ Tea • Mainstream (Black and Green): Tetley • Premium (Specialty tea): Good Earth • Super premium (Specialty tea): Teapigs ▪ Good Earth brand expanded into adjacent categories (e.g. Kombucha)

TATA GLOBAL BEVERAGES 21 FLAVOURS Canada OF GROWTH

TEA NOT YOUR AVERAGE ▪ Market leaders in overall tea category, with a market share of ~30% ▪ Market share in the Black Tea Segment is 50% while share in the Specialty Tea segment is 20% ▪ Present through three brands TAT.I\ GLOBAL BEVERAGES ▪ Mainstream (Black and Green): Tetley, Tata Tea ▪ Super premium (Specialty tea): Teapigs ▪ Pipeline of innovation led products in the fast-growing non- black segments (e.g. Supers and Cold Infusions)

teapigs.

TATA GLOBAL BEVERAGES 22 FLAVOURS Others International Businesses OF GROWTH

Australia Middle East

• •• • • • • • •• • • • •

West Europe East Europe (Czech and Poland)

TATA GLOBAL BEVERAGES 23 FLAVOURS JVs in India OF GROWTH

NOURISHCO STARBUCKS INDIA

▪ 50:50 JV company formed between Tata Global ▪ 50:50 JV company formed between Tata Global Beverages Beverages and PepsiCo and Starbucks Coffee International Inc which owns and ▪ Marketing and Distribution of non-carbonated ready-to- operates Starbucks café in India drink beverages in India ▪ Presence in 8 cities with 151 stores ▪ Products: Himalayan, Tata Water Plus and Tata Gluco ▪ Awarded as ET’s “India’s 100 Best Companies to Work For Plus 2019”

TATA GLOBAL BEVERAGES 24 FLAVOURS Associates and Subsidiaries OF GROWTH

TATA COFFEE APPL KDHP

Shares held- 57.5% Shares held- 41% Shares held- 28.5% • One of the largest integrated coffee • Based in Assam & • Based in (South India) plantation companies in the world (East/NE India) • Total area of 22000 Ha , with • Businesses include: Instant Coffee, Coffee • Second largest tea plantation 16 factories Beans, Tea and Pepper company in India with total area • Produces 25 Million kg of tea around 24500 Ha • Spread over 12800 Ha. Produces 8.6 mn including 4 mn kg from kg of Coffee, 8000 MT of Instant Coffee • Produces 38 mn kg of tea including bought leaf and 6.2 mn kg of Tea 13 mn kg from bought leaf • Freeze dried coffee facility in Vietnam TATA GLOBAL BEVERAGES 25 FLAVOURS Sustainability Initiatives OF GROWTH TGBL joined UK Plastics Pact with commitment to 100% reusable, recyclable, compostable plastic packaging by 2025

Circular t,t'Tlf:/~ Himalayan water exported to USA is c,; ~ Economy CAARftlU Project Jalodari installed water recharge certified CarbonNeutral® by Natural NEUTRAL® structures in production units and water Capital Partners Carbon Water security for hill communities Neutral Focus Stewardship Areas 100% Tetley tea in International Improving Lives program of UNICEF and Business is Rainforest Alliance certified. ETP will reach 250,000 members of Tata Tea brands 57% trustea certified Community Sustainable Development Assam’s tea communities Sourcing

Climate Leadership CDP - 12% of total energy consumption from renewable sources. GHG emissions decreased by 30% in 2010-2019 TATA GLOBAL BEVERAGES 26