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Home , 1940s, In Which We Serve, London in film, Margaret Lockwood

Going to the pictures: British cinema and the Second World War

Mark Glancy, Senior Lecturer in History, Queen Mary

Above: (1943), a film about a team of civilian firefighters in the Second World War. Below right, as Flight Lt. David Archdale in Way to the Stars (1945).

‘What agent of Chancellor Hitler is it reopened too. The closure order had steeply for the next few years, reaching who has suggested that we should been prompted by fears of bombing over 1.5 billion in 1943, 1944 and 1945. all cower in darkness and terror rather than bureaucratic stupidity. Most People did not cower in darkness and “for the duration”?’, asked George cinemas were located in city centres — terror, as Shaw put it, unless they were Bernard Shaw in a letter to The Times. the prime targets of the predicted Nazi seeing a horror film. They also laughed, bombing campaign — and they held cried, snickered and sighed at all manner hundreds, if not thousands, of people in Cinema closures were tightly packed spaces. If one should be prompted by fears of hit by a bomb, carnage was likely to be bombing the result. This nightmarish vision had already been foretold in film: (1936) showed audiences that a Published on 5 September 1939, just future war would begin with the total two days after Britain declared war on destruction of cities by aerial bombing, Germany, his letter protested against and a sleek modern cinema is seen to the government order to close all take a direct hit. In reality, though, the places of entertainment, including bombers did not come during the first cinemas. As Shaw put it, denying year of war, and when did begin entertainment to soldiers and civilians the devastation seemed so widespread was ‘a masterstroke of unimaginative and random that cinemas were not stupidity’. The order was soon rescinded: regarded as particularly dangerous within two weeks cinemas in the places. In 1940, cinema admissions provinces had reopened and within figures actually rose, to just over 1 billion a month those in central London had for the year, and they continued rising

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propaganda, and also that many would those with a university education. steer clear of all but the most notable Yet the most significant factors were war-related films. Thus, while war films region and age. Nearly half the people may inform popular memory of the war, living in rural areas said that they never for many audiences they were not a visited the cinema at all. This is most crucial or preferred part of the cinema- likely explained by the location of most going experience. venues. In cities, where cinemas were more accessible and numerous, only a The challenge of reconstructing the quarter of people said that they never popular film culture of the period – that went to see films. The differences is, establishing what pleasures people between age groups were even more found in cinema-going, which films pronounced. People over the age of 65, were seen, how issues of taste were who were old enough to have grown up determined, and how critical views before cinema existed, were the least impacted on tastes – has preoccupied likely to be cinema-goers: 69% said that film historians in recent years. What is they never went and just 5% said that perhaps most surprising is that, even they attended once a week. The young, at a time when annual admissions had by contrast, were the keenest: 79% of passed the one billion mark, cinema- teenagers and 43% of young adults In Which We Serve (1942), the story of a British going was far from a universal habit. reported that they went to the cinema naval ship, the HMS Torrin, from its construction The Wartime Social Survey, conducted at least once a week. to its sinking. in 1943, found that 32% of Britons went to the cinema frequently (defined From the survey we can deduce that of films. Cinema-going was the country’s as once a week or more) and another the cinema audience was largely prime leisure time activity, and it 38% attended occasionally (defined as young, urban and working class, proved to be an indispensable means of once a fortnight or less), but 30% of the and this explains the government’s instructing and entertaining the nation population never visited the cinema at in wartime. all. The survey also found clear lines of Cinema offered a means of delineation between the enthusiasts The idea of a nation of devoted cinema- and the indifferent. Interestingly, reaching the young, urban goers is inextricably linked with the gender was not a key factor, despite and working class number of classic films released the widely held assumption (among the during the war years. This was British public and also within the film industry) interest in the medium. These were cinema’s ‘golden age’, a period in which that women were the keenest cinema- the demographic groups considered filmmakers such as Humphrey Jennings, goers. Income and education were least likely to read newspapers and , , more significant factors. People on low books. The cinema offered a means and came to the fore and, for incomes went more frequently than of reaching them, and reaching them the first time, British films consistently people on middle and high incomes. through a medium that was considered rivalled Hollywood in terms of quality People who had only an elementary powerfully influential and persuasive. if not quantity. They offered accounts school education attended more often Nevertheless, the popular film culture of the nation’s own experience of than those with a secondary school of the era was dominated by Hollywood. the war. In Which We Serve (1942), education, and much more often than While box-office statistics were rarely Went the Day Well (1942), Fires Were Started (1943), The Life and Death of Colonel Blimp (1943) and The Way to London’s Troxy Cinema. Designed by George Coles for Hyams & Gale in 1933, it suffered damage the Stars (1945) were among those during wartime and closed its doors in 1960. It gained Grade II listed status in 1990 and is now run as a that aimed to boost morale, and also conference venue. to reflect on the meaning and purpose of the war. The use of feature films as propaganda is undoubtedly the aspect of wartime cinema that has been most fully documented. Since the , when the 30-year rule allowed the release of government documents relating to film policies and propaganda, historians have conducted extensive research into the Ministry of Information, its Films Division, and the production and reception of war-related films. A rich seam of historical writing has resulted, as well as a renewed appreciation of admirable films and filmmakers. However, as far as the cinema-going public is concerned, the focus on propaganda and government involvement tells only one part of a larger story. Early in the war it became apparent that audiences were wary of anything that might be regarded as

8 www.history.ac.uk Going to the pictures: British cinema and the Second World War published in this period, there is ample evidence in other forms (popularity polls, Mass Observation surveys, film trade paper reports, fan magazines, a few surviving cinema ledgers, etc.) to substantiate this. These sources indicate that, particularly at the outset of the war, British films were preferred by middle-class audiences, but a large swathe of working-class audiences actively avoided them. People sought glamour and escapism at the cinema. This is plainly evident in the pages of the leading fan magazines, Picturegoer and Picture Show, which routinely and prominently featured glamorous photographs of Hollywood stars and stories about their wealth, beauty and enviable lifestyle. When Picturegoer polled its readers in , asking them to name the ten best films ever made, all of the top-ranking films were Hollywood productions and none was In Mrs Miniver (1942) the Minivers, an English middle-class family, experience life in the first months of World War II. British. Worse, as far as cinema patriots would be concerned, the list was Audiences, however, were delighted by dominated by Hollywood’s own British- British films that matched Hollywood for set dramas, including MGM’s Mrs Miniver escapism, star power and salaciousness. (1942). This fanciful portrait of a middle- Of course, Hollywood was not doing class English family heroically suffering so badly itself, and Gone with the through the Blitz was derided by many Wind (1939), The Wizard of Oz (1939), critics, but surveys reveal that audiences Rebecca (1940), (1941), recognised it as a form of tribute, and, Random Harvest (1942), Casablanca at any rate, they were charmed by the (1943), (1944) and film’s serenely beautiful star, Greer National Velvet (1945) were just a few Garson, and flattered by the notion that of the highlights of the war years. Gone she represented them. with the Wind was probably the most popular film of the period. It played in It was in the second half of the war Leicester Square for four solid years, that truly British films began to win lasting from the tail end of the ‘phoney the hearts and minds of both critics war’ in 1940 until D-day in 1944. At the and audiences on a regular basis. If the height of the Blitz, audience queues Picturegoer poll had been conducted reportedly formed outside the cinema first thing in the morning, even as Audiences sought glamour nearby fires from the previous night’s and escapism at the bombing were still burning. cinema Of course, not all wartime cinema- just a month or two later, it almost going was centred on individual and certainly would have featured In noteworthy feature films. People also Which We Serve, which was released went to the cinema for the newsreels, Woolwich Odeon, opened 1937. in . It was a landmark the cartoons, the second string ‘B’ quality of most films, warned that the in the changing fortunes of British features and serials, or simply as a boom in cinema-going would not last; films, and one of the few films with matter of habit. Ticket prices were that it was a war-induced phenomenon combat scenes to prove popular this cheap, ranging mainly between one that would end as soon as life got back late in the war. Many of the British films and two shillings, but in the backstreet, to normal. They were correct to some that attracted the largest audiences neighbourhood cinemas they could be extent. Admissions did begin to decline between 1942 and 1945 were not significantly less than that. At a time of in the late 1940s, but unlike the United war films at all, but the Gainsborough full employment and rationed goods, States, where ticket sales plummeted melodramas that featured a new there was not always much else to immediately after the war, the decline generation of stars, including James spend money on. Hence, many people in Britain was very gradual. It was not Mason, Margaret Lockwood, Stewart went to the cinema simply to stay until 1957 that the annual tally of Granger and . The country’s warm, to see friends, because they did tickets sold fell below 1 billion again. leading critics loathed films such asThe not like pubs, to get away from their For many Britons, going to the pictures Man in Grey (1943), Fanny by Gaslight family or fellow lodgers in crowded had become a routine part of life. It was (1944), Madonna of the Seven Moons accommodation, or, if they were away enjoyed more often and perhaps more (1944) and (1945); from home, to find comfort in a familiar intensely amid the privations of war, but they preferred documentary realism form of entertainment. Some lofty it was not a pleasure readily given up and restraint over melodramatic excess. critics, who complained about the poor with the arrival of peace.

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