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Guía Para La Realización De Vídeotutoriales Y Breves Anuncios

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Guía Para La Realización De Vídeotutoriales Y Breves Anuncios Guía para la realización de vídeotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que imiten el formato cinematográfico Guía para la realización de videotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que 1 imiten el formato cinematográfico TÍTULO: Guía para la realización de vídeotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que imiten el formato cinematográfico. AUTORA: Carmen Cantillo Valero EDITA: Instituto Andaluz de Administración Pública SEVILLA - 2019 https://sites.google.com/view/desenredada Reconocimiento - NoComercial (by-nc) Se permite la generación de obras derivadas siempre que no se haga un uso comercial. Tampoco se puede utilizar la obra original con finalidades comerciales Guía para la realización de videotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que 2 imiten el formato cinematográfico Guía para la realización de vídeotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que imiten el formato cinematográfico Autora: Carmen Cantillo Valero 2019 Guía para la realización de videotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que 3 imiten el formato cinematográfico Vídeo resumen-1 Imagen: 1 Elaborando material audiovisual en las Administraciones https://youtu.be/Zjx0gRXjSms Vídeo resumen-2 Imagen: 2 Edición básica de un vídeo con ShotCut https://youtu.be/P1pBJ9NBZGU Guía para la realización de videotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que 4 imiten el formato cinematográfico Índice de la guía: Bloque 0: Introducción. Índice de la guía: ............................................................................................... 5 Introducción: .................................................................................................... 9 ¿Por qué esta guía? ........................................................................................... 11 ¿Cómo leer un código QR? ............................................................................................................... 13 El HackCamp. El principio de todo. ................................................................................................. 14 Prototipando vídeos ...................................................................................................................... 16 Comunicar con imágenes ................................................................................................................. 17 Branding y el Vídeo-Branding: nuestra marca personal ................................................................... 18 Los video-tutoriales en la práctica ..................................................................................................... 19 TutorialJunta y AnuncioJunta acercando servicios a la ciudadanía ........................................................ 20 Estandarizando procedimientos para comunicar en los nuevos lenguajes audiovisuales ....................... 20 «Entre bambalinas» .......................................................................................... 26 Desde la práctica cinematográfica… ................................................................................................. 27 La iluminación ................................................................................................................................ 30 El sonido, el gran olvidado ............................................................................................................... 32 Voz sin ruidos .............................................................................................................................. 32 Movimiento y dinamismo ................................................................................................................ 33 El enfoque ....................................................................................................................................... 35 El Etalonado (aspecto estético) ......................................................................................................... 35 El color ....................................................................................................................................... 36 El lenguaje del Cine ......................................................................................................................... 37 Elementos de la representación ......................................................................................................... 38 Planos .......................................................................................................................................... 38 Ángulos ....................................................................................................................................... 40 Movimientos de cámara ................................................................................................................ 42 El punto de vista .............................................................................................................................. 43 La construcción de la realidad ....................................................................................................... 43 Preparar los materiales ..................................................................................................................... 44 Planificación del rodaje y producción ................................................................................................ 46 El rodaje .......................................................................................................................................... 46 El Montaje ...................................................................................................................................... 47 ¡Cámara! ¡Acción! ........................................................................................... 52 Aspectos básicos del TutorialJunta ..................................................................................................... 52 Análisis y diseño del vídeo ............................................................................................................... 52 Elementos del TutorialJunta .............................................................................................................. 54 El proceso paso a paso: .................................................................................................................... 54 Rodaje ......................................................................................................................................... 55 Guía para la realización de videotutoriales y breves anuncios audiovisuales de trámites y servicios administrativos que 5 imiten el formato cinematográfico Post-Producción ........................................................................................................................... 55 Difusión ....................................................................................................................................... 56 Aspectos básicos del AnuncioJunta ..................................................................................................... 57 Características del AnuncioJunta ........................................................................................................ 58 Elementos del AnuncioJunta .............................................................................................................. 58 Resumiendo… ................................................................................................................................. 60 ¡Cuenta una historia! ..................................................................................................................... 60 ¿A quién va dirigida? ..................................................................................................................... 61 ¡Cuéntala en menos de 2 minutos… no olvides qué es un AnuncioJunta! .......................................... 61 Transmite E-moción, E-nergía, E-ntusiasmo… ............................................................................... 61 Elaborando tutoriales en TutorialJunta – AnuncioJunta ........................................................................ 62 El Máking-of en breves pasos............................................................................................................ 63 TutorialJunta – AnuncioJunta y el metavídeo ....................................................................................... 63 Un sencillo check-list para comprobar nuestro vídeo............................................................................ 65 ShotCut: el editor de vídeo multiplataforma gratuito ................................................ 68 El Interfaz de ShotCut: componentes y funciones .............................................................................. 70 Importar vídeo y audio ..................................................................................................................... 72 Ensamblar y precisar secuencias ....................................................................................................... 73 Exportar proyectos ........................................................................................................................... 75 Filtros y Transiciones ......................................................................................................................
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