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Telling Turnaround Tuesday's Story with Dignity, in Alignment with Their Communications and Fundraising S This Is Not Charity: Telling Turnaround Tuesday’s Story With Dignity, in Alignment With Their Communications and Fundraising Strategies The Harvard community has made this article openly available. Please share how this access benefits you. Your story matters Citation Mumby, Yasmene. 2020. This Is Not Charity: Telling Turnaround Tuesday’s Story With Dignity, in Alignment With Their Communications and Fundraising Strategies. Doctoral dissertation, Harvard Graduate School of Education. Citable link https://nrs.harvard.edu/URN-3:HUL.INSTREPOS:37364858 Terms of Use This article was downloaded from Harvard University’s DASH repository, and is made available under the terms and conditions applicable to Other Posted Material, as set forth at http:// nrs.harvard.edu/urn-3:HUL.InstRepos:dash.current.terms-of- use#LAA This Is Not Charity: Telling Turnaround Tuesday’s Story With Dignity, in Alignment With Their Communications and Fundraising Strategies Doctor of Education Leadership (Ed.L.D.) Capstone Submitted by Yasmene Mumby To the Harvard Graduate School of Education in partial fulfillment of the requirements for the degree of Doctor of Education Leadership. May 2020 2 Dedication This is for Baltimore. You taught me all I needed to know to live in and understand this world. What follows is a counter to the narrative about the people of Baltimore. It’s the story of Turnaround Tuesday—the jobs movement for and with Baltimore’s residents who have been excluded from earning a living, years after incarceration. It’s the story of change hidden beneath the headlines about our city. It’s a story of Baltimore that only Baltimore can tell. And we intend to tell it like it is. Higher Purpose, A Visual Portrait of the Jobs Movement Turning Around Baltimore: https://youtu.be/WLxl8OqEHRI ​ Higher Purpose, The Audiodocumentary of the Jobs Movement Turning Around Baltimore: https://www.wypr.org/programs/higher-purpose ​ 3 Acknowledgements I acknowledge and thank my family for your endless and unconditional support. After all that we have been through, I am convinced that this is everybody’s doctorate. I know Grandpa wanted to be with us as we crossed this finish line together. He is here. I am so grateful that we made it through our battles with coronavirus and didn’t lose anyone. We are survivors. And it is now our time to thrive and be well. I love each and every one of you. I acknowledge and thank my doctoral committee. Wow! What a powerhouse team. You each have my unparalleled respect for you; your work; and its far-reaching local, national, and global impact on people and their lives. I chose each of you because of your contributions to my learning and the world. I am honored to follow in your footsteps. Thank you for journeying with me. I acknowledge and thank BUILD and Turnaround Tuesday. There is no better Baltimore without your organizations’ relentless organizing of people power in our city. No one does what you do to build power with community leadership. My training and discipline as a leader undoubtedly is rooted in the organizing universals you all share and teach. Thank you for seeing in me what I did not see in myself. I acknowledge and thank the Radcliffe Institute for Advanced Study. I have long looked toward your institution as an anchoring model of the unbounded possibilities that await when scholarship and art are encouraged to flourish together. Thank you for providing me the opportunity to create, lead, and facilitate a seminar with your talented team. I know and feel that we will work together again. 4 I acknowledge and thank the Education Leadership program at the Harvard Graduate School of Education. Your vision over a decade ago to create a doctoral experience to prepare and further develop senior-level leaders in education extends beyond limits. You all knew I needed this program before I knew I did. “Visionary” does not begin to describe your work as EdLD program leaders. Thank you for seeding the opportunity for us to continue to grow for years to come, long after our time on Appian Way. 5 Table of Contents Abstract………………………………………………………………………………..pg. 6 ​ Introduction…………………………………………………………………………....pg. 9 ​ Organizational Context………………………………………………………………..pg. 14 ​ Research Knowledge for Action and Theory of Action………………………………..pg. 22 ​ Analysis and Evidence to Date………………………………………………………...pg. 34 ​ The Why………………………………………………………………………………pg. 52 ​ Implications for Self…………………………………………………………………...pg. 58 ​ Implications for Site…………………………………………………………………...pg. 63 ​ Implications for Sector………………………………………………………………...pg. 65 ​ Conclusion…………………………………………………………………………….pg. 67 ​ References...……………………………………………………………………….....……...pg. 71 ​ ​ Appendices..................................................................................................................pg. 75 ​ ​ 6 Abstract ​ Baltimoreans United in Leadership Development (BUILD) is radically pressuring institutions of power to rebuild and support Baltimore’s families with livable-wage employment through their jobs movement, called Turnaround Tuesday. The organization has secured over 800 living-wage jobs for its participants, with a 2-year retention rate of 83% with partner employers. I met BUILD 8 years ago when I left the classroom to organize in Baltimore. The organization helped found the Baltimore Education Coalition, which worked on the campaign to address dilapidated school facilities in the city. In 2012, the coalition elected me to cochair the Baltimore Education Coalition. We led the unification of 3,000 people, then-Mayor Stephanie Rawlings-Blake, Baltimore City Public Schools under the leadership of Dr. Andres Alonso, and three quarters of Maryland’s Legislature to secure $977,000,000 in funding to renovate and reconstruct school facilities for Baltimore’s 85,000 students. Right after the school construction win, BUILD’s organizing for jobs that pay living wages for people with legal system records started moving deeper into the beginnings of the movement that is now Turnaround Tuesday. As a resident, I developed and created media content about the organization’s impact that served to educate and inspire funders, employers, and city officials to partner with BUILD’s Turnaround Tuesday. My storytelling centered on the inherent power, dignity, and agency of the people supported by Turnaround Tuesday. I sought to not use tactics like shock, guilt, pity, and anger to capture people’s attention and motivate them to donate. I was interested in telling Turnaround Tuesday’s story with dignity and strength. I used Professor Emerita Dr. Sara Lawrence-Lightfoot’s portraiture methodology to discipline my approach 7 to producing a four-episode audiodocumentary series, now officially hosted by Baltimore’s National Public Radio station, and a short visual about the jobs movement. To inspire viewers and listeners of the audiodocumentary and short visual to act and support Turnaround Tuesday, I leveraged Single Grain, a top digital marketing agency, as an out-of-education industry example for guidance. The agency’s marketing funnel framework illustrates how potential customers can go from awareness of a product to purchase of a product. The marketing funnel framework aligned the media I produced with Turnaround Tuesday’s communications strategy, leading up to the fifth-anniversary celebration of Turnaround Tuesday in December 2019. Additionally, I led a team at the Radcliffe Institute for Advanced Study at Harvard University to organize and host a 2-day seminar of inspiration, planning, and strategy to develop a blueprint for training and retaining another 1,000 Baltimoreans in quality jobs. Ten key corporate and philanthropic leaders from Baltimore attended the Radcliffe seminar in January 2020. The purpose of this event was to build working partnerships between Turnaround Tuesday and the key leaders in order to increase funding support and employment opportunities for the organization. Together, the audiodocumentary series and short visual were used during the Radcliffe seminar and Turnaround Tuesday’s fifth-anniversary celebration as media to engage potential funders, employers, and political leaders and further inspire them to become active supporters. As a result, the organization secured over $100,000 in donations within 4 weeks after the fifth-anniversary celebration. The key corporate and philanthropic leaders who attended the Radcliffe seminar committed to significant next steps with 8 Turnaround Tuesday and Baltimoreans ready to get back into the labor force. To date, Turnaround Tuesday has received $496,000 in donations. 9 Introduction “Hello, how y’all doing? How are you? My name is JC. Can I talk to you about employment opportunities? Are you employed? Are you looking for a job?” Jermietra Carroll, JC for short, eagerly offers a young man, who looks 18 but is 26, a brochure for Turnaround Tuesday. The jobs movement grew from Baltimoreans United in Leadership Development (BUILD), a 42-year-old community organizing powerbase known for achieving the nation’s first living wage. JC is wearing BUILD’s teal-blue T-shirt with a tree sprouting out of the logo. A declaration at its trunk reads: Rooted in Community. Committed to Change. JC, the part-time administrative assistant on Turnaround Tuesday’s small staff, leads the promising jobs solution to crime, poverty, and pain in the city. We walk through the indoor Avenue Market in the Upton neighborhood of West Baltimore. Her high-pitched voice lightly dances with her deep, plentiful smile. The young man’s brown eyes glance at her, me, and back at the black-and-white photocopy folded three times into a rectangle. “We help people with criminal backgrounds, and if you don’t have a criminal background … if you want a job and are really serious about getting your life together and looking for employment, come visit.” Many Turnaround Tuesday participants live in communities with high incarceration rates, almost 4 times the national average, and high unemployment, where about half of residents between the ages of 16 and 64 do not have jobs. He takes the brochure in the same hand as his lunch packed in a white styrofoam container. One by one, JC greets people like she has been longing to see them.
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