Contact: Kristin Walsh Frito-Lay 972.334.5488
[email protected] AT MORE THAN 1,300 POUNDS, FRITOS® CORN CHIPS SETS GUINNESS WORLD RECORD® FOR LARGEST FRITOS CHILI PIE® AT STATE FAIR OF TEXAS® As Part of its 80th Anniversary Celebration, Fritos Corn Chips Partners with Hormel® Chili to Set Record and Raises Funds for Wounded Warrior Project™ PLANO, Texas (October 1, 2012) – Thousands of excited fair attendees today gathered in Big Tex Circle at the State Fair of Texas® to watch the Fritos brand cook up the world’s largest Fritos Chili Pie® in celebration of Fritos® corn chips’ 80th anniversary. Weighing in at 1,325 pounds – featuring 635 bags of Fritos chips (10 1/2 ounces each), 660 cans of Hormel® Chili without Beans (15 ounces each) and 580 bags of shredded cheddar cheese (8 ounces each) – the Guinness World Records® title was officially set for the biggest-ever Fritos Chili Pie, which yielded approximately 5,000 single-serve samples for fair attendees. A mixture of Fritos corn chips, chili and cheddar cheese, Fritos Chili Pie has long been one of America’s favorite ways to enjoy the classic snack, which is a flagship product within PepsiCo’s Frito-Lay division. As part of the 80th anniversary celebration, Fritos is also proudly partnering with Hormel Chili, the No.1 selling brand of chili in America, to support our troops through Wounded Warrior Project™ (WWP). From September 16 through October 13, consumers can look for special displays at local retailers featuring a $1-off coupon for combined purchase of Fritos corn chips and Hormel Chili.