Selected Works SANWAL DEEN Lonestar

Working in collobaration with architects, writers Lonestar is the internal name for a client used and strategists to synthesize research into various at my present workplace. multimedia.

On this project, I designed a 200-page book, complete with infographics, iconography, illustrations and custom photographs. I am in the process of designing and coding the website. Example screenshots are to the right. On this project, the unique design language is true to the client and works well both in print and online.

The process of collaborating across disciplines taught me about the problems and possibilities GRAPHIC DESIGN UI/UX PHOTOGRAPHY of working in an agile work environment, about creating a whole greater than the sum of its parts.

Note: All numbers, branding, and statistics have been altered to protect the client's anonymity as the project is protected by an non-disclosure agreement. Images used with permission. Selected wall graphics/pattern system established for Lonestar to differentiate between different floor levels. The Curiosity Cabinet

The Curiosity Cabinet was my MFA thesis Problem: Explores the unity between life us- at CCAD. ing the ecosystem of the forest as a metaphor. Solution: I created abstracted photographs shot against a black background. The photographs were of small objects found throughout nature. These objects exhibited across a 16 ft gallery wall. The exhibit allowed viewers to see connections that in a different context would be RESEARCH UI/UX PHOTOGRAPHY missed. I accompanied this with a 150 page book of writing and an interactive website. Gray's Auctioneers

Gray's Auctioneers are a boutique auction "Nature has striped the zebra. Man has striped his house with over two decades of experience in flags and awnings, ties and shirts. For the typogra- the art business. They deal in fine art, decora- pher, stripes are rules; for the architect they are a tive art, rare books, and other collectible items. means of creating optical illusions. Stripes are daz- zling, sometimes hypnotic, usually happy. They are universal. They have adorned the walls of houses, churches, and mosques. Stripes attract attention.” —Paul Rand

BRANDING/IDENTITY UI/UX PHOTOGRAPHY The Problem: When I joined Gray's in 2014 they were ripe for growth. They were getting deeper into contemporary art, needed to re- fresh their digital presence, and were starting to get more higher-end clients. They wanted their brand to reflect their growth.

The Solution: Think of the last high-end luxury product that you bought. Perhaps it was a box of chocolate, or maybe a pair of shoes from a boutique clothing store. Chances are, that they came wrapped in a box, neatly tied with an expensive looking ribbon.

That’s where the idea for Gray’s new logo came from: a ribbon with the name “Gray’s” written on top of it.

The ribbon would run across everything from the website, to the taped that sealed envelopes, and to the packages shipped across the world; it acts as a hypnotic, unifying force that ties the brand together.

Applied on a larger scale, the logo and the ribbon provide a design language and narrative that has both form and function, serving all of the auction house's needs. Digital Experiences: In order to give Gray's ware, a revamped website, and award Tablet and mo- a strategic advantage over other auction houses, I bile apps. To take a look at the website, please visit: helped Gray's create a new in-house database soft- www.graysauctioneers.com Camera Re-imagined CAMERA SURVEY RESULTS

e following are some of gure out how cameas are the more insightful results used, and what qualities from the survey I conduct- are deemed valuable, and ed around dierent camera how dierent camera technologies and camera companies are percieved in types. My goal was to the market

50 YES Problem: One of the biggest problems I have 40 For this project, I looked at how quantitative 30 data can be used to create better human-centric faced as a designer is that clients want proof 20 experiences, identify trends in the market and that my designs will have an impact. So I want- NO 10 validate design decisions. ed to explore how research and strategy can be 0 integrated in the design process to build and 0 10 20 30 40 50 60 70 80 validate design decisions. ASPECT RATIO PREFERENCE PRINT FILM MORE IF EASY? FUJIFILM XT10 CANON EOS 5D MARK IV LEICA M6 People showed a strong Interestingly enought, a e Fujilm XT-1 camera is Canon camera was Another vintage camera. Solution: I used quantitative data analysis preference to aspect ratios lot more people would was the most liked design the odd-ball choice among Users seem to prefer techniques such as Max-Diff, Q-Sort, and Con- they are exposed too on print their lm rolls if the from the survey. It points test-takers. It doesn’t have something that has a basic, platforms like Cinema, process became easier. at an inerest in vintage the retro aesthetic of Fujif- compact, and vintage in- RESEARCH WRITING joint analysis to find trends in the market, and Instagram and Television. ere is a certain theme styled, retro-inspired ilm or Leica, but has a spired aesthic. create a camera informed by that research. Interestingly enough, very that lends itself towards camera design. look of erce usability.z few cameras exist to cater nostalgia. Some of the startling discoveries from the re- these aspect ratios. search were that an overwhelming majority of people want to shoot in a 16:9 aspect ratio, but there isn't any camera with a 16:9 sensor. So my SENSOR INFORMATION first solution involved created a box like camera that could be attached to a drone and take pic- NAME MEDIUM FORMAT FULL FRAME 1” tures/videos in full 16:9 aspect ratio. With the introduction of mirrorless technology, this has SENSOR SIZE

become financially feasible. AREA

Another surprising discovery from my research CROP FACTOR was that an large majority would prefer to shoot film, if it was easier to do so; Which lead me to create not a camera, but a service (similar in operation to Warby Parker) through which SENSOR SCALE you can subscribe to receive films on a periodic basis, and can mail them back and have them delivered to your doorstep.

EXAMPLES In both cases, research informed and re-en- forced design solutions.a website; you can see Mirrorless Sensors the cover for the book on the following page. can help make cameras smaller while still retaining SIZE COMPARISON* resolution. The Architecture of Pakistan THE ARCHITECTURE OF PAKISTAN

Architecture of Pakistan is a website and The Problem: Pakistan was once part of In- a poster series designed to change the percep- dia, and has history rich with art, architecture tion of Pakistan. and creativity. Of recent times, however, the country has been incredibly misunderstood. I wanted to create a project that changes this perception.

The Solution: Architecture is often known as MINAR-E-PAKISTAN MIZAR-E-QUAID PAKISTAN MONUMENT FAISAL MASJID C. 2009 the mother of all arts. So I wanted to create a website and poster in order to highlight Paki- stan's rich history. DESIGN UI/UX I used blueprints as a UI element to create a consistent experience across platforms.

ALAMGIRI DARBAR HIRAN MINAR THE CENTAURUS C. 1674 LAHORE 30 M C. 1637 SHEIKHUPURA 33 M C. 2009 ISLAMABAD 200 M

TOMB OF JAHANGIR MOHATTA PALACE C. 1605 LAHORE 100 M C. 1927 KARACHI 116 M

KEY CHART SUMMARY FACTS Born in 1947 out of a rapid separation from present-day India, South Asia 30 00 N, 70 00 E Pakistan is an South Asian country that also borders Afghanistan, LOCATION China, Iran and the Indian Ocean. 796,095 sq km Predating Partition, Pakistan hosts a rich ancient history, most SIZE notably the Indus Valley Civilization which flourished along the banks and fertile lands of the Indus River. There are also vesteges Islamabad of Alexander the Great, Ghengis Khan, and the Silk Road, connecting Pakistan to both Eastern and Western histories and CAPITAL CITY traditions. Urdu, English, Punjabi, Pashto, Saraiki, Kashmiri, Hindko, Brahui, Shina, Balti, Khowar, Dhatki, Marwari, Wakhi Five major provinces reflect the linguistic and ethnic diversity of LANGUAGES the geographical region. Balochistan in the southeast borders Mean Elevation: 900 m Afghanistan and Iran. Also on the border of Afghanistan, and Lowest Point: Indian Ocean 0 m Highest Point: K2 (Mt. Godwin-Austen) 8,611 m reaching into the Himilayas are the Federally Administrated Tribal ELEVATION areas and a region called Khyber Pakutunkhwa. Bordering India, Flat Indus plain towards the east; Mountains in and home to two of the largest cities in Pakistan, Lahore and north and northwest; Balochistan plateau in west Islamabad, is the region know as Punjab. And finally, on the Indian TERRAIN Ocean is the region called Sindh, home to the major port city of 1947 Karachi. YEAR FOUNDED Photography

I am a Sony award-winning photographer. My work has been featured in Der Spiegel, AP Magazine, PetaPixel, Ain’t-Bad, C-41, Fubiz and others. A selection of my works is also featured PHOTOGRAPHY on Vogue Italia. The page on the right shows a selection of some of my photographs.