INFLUENCER MARKETING – How Can It Work for You? in PR Or Marketing, the Term 'Influencer' Is Part of the Language
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MAY 2017 £3.50 sportsTRADE LEISURE CYCLING NUTRITION insight FITNESS TECH OUTDOOR sports-insight.co.uk SPORTING LIFE COLUMN ANALYSIS BETH TAKES DOING IT BY INFLUENCER ON SHARKS THE BOOK MARKETING AND EPIC P. 25 HOW CAN IT CHALLENGE WORK FOR YOU? P. 39 P. 16 You are the Technology Cover.indd 1 27/04/2017 14:47 SPORTS INSIGHT CORONA VISION ADVERT.pdf 1 30/03/2017 15:45 C M Y CM MY CY CMY K MAGNETIC FEET 125 WHITE LED’S SHADOWLESS PLAY ORDER NOW! TEL: +44 (0) 1279 410155 EMAIL: [email protected] Award Winning At the recent Running Awards, held at the Indigo O2 in London HILLY won GOLD in the Best Socks Category, whilst sister brand RONHILL won GOLD & BRONZE in the Men’s Clothing and Women’s Clothing categories respectively. These awards are voted for by the general public and will be cherised by all of the team. The hard work continues developing the brands, based upon a British heritage and authentic running foundations. To order products, request a catalogue or book your SS18 product presentation please get in contact with your local Rohnill & Hilly Sales Representative now or call us on 0161 366 5020 5 Editor: MARK HAYHURST WELCOME FSPA rebrands to Tel: 01206 508618 Email: [email protected] to this month's Sports Insight connect with members Advertising Manager: KEITH MARSHALL The Federation of Sports associations but did not know ensure that we support, Tel: 01206 505947 and Play Associations is about the Federation at all. promote, represent, collaborate Fax: 01206 500243. rebranding to reconnect They didn't know what benefits and lobby on behalf of every one Email: [email protected] with its members. we could offer, they didn't of our members. Advertising Sales While keeping the same name, understand the structure, didn't “That’s why we’re 21-23 Phoenix Court, Hawkins Rd, the new logo and website redesign understand that the Federation launching our bold new brand. Colchester, Essex CO2 8JY is aimed at refreshing their links was this umbrella body over the Inspired by the world of sports with their associations. associations and was there to pull and play, it will give a bigger Group Advertising The FSPA is an umbrella it altogether and make it cohesive. voice to our associations and Manager: SAM REUBIN Well, looks like it's going to body which leads and supports “The rebrand is to unify members and underpin our Group Editor: be another period of its associations. the associations with the commitment to them.” CHARLOTTE SMITH uncertainty, then. These associations cover Federation so that we are seen The FSPA also offers its Tel: 01206 508615 With a General Election on the businesses involved in the play as this supporting body.” members a business advice line, horizon on June 8 it seems like we industry, sporting goods trade The FSPA wants to support, advice on exporting, Publisher: MATTHEW TUDOR and the golf sector. reinforce the message that jobs and recruitment, training are going to hear a lot about the NHS, Art Director: CHRIS ASHWORTH business and, of course, the little As the national trade body there is strength in numbers, and development, discounts and matter of Brexit. representing 13 associations, that through them their advice on funding. Advertisement Art We shall see how it all pans the FSPA serves over 500 members have a bigger voice in To give the re-brand Director: KEVIN DENNIS Westminster and Europe. maximum momentum, they have out and what affect that has on manufacturers, wholesalers and Reproduction: the negotiations to leave the distributors of sports and play Lubrano added: “As a new launched a new website (http:// ACE PRE-PRESS. European Union in due course. equipment, clothing and apparel. political and economic landscape www.sportsandplay.com/ Tel: 01206 797541 But, as usual, it is a case of However, Mary Lubrano, unfolds post-Brexit, we’ll be home) which is user-friendly and keep calm and carry on. FSPA communications working tirelessly to improve our clear about they can offer. Photography: And what better way to stay manager, discovered that a lot support for the industry. They have also produced a CLIQQ PHOTOGRAPHY calm than with this month's edition of associations were unaware of “We know that there’s a lot of new animated film which you www.cliqq.co.uk Twitter: @CliQQphoto of Sports Insight magazine? the benefits they had access to. work to be done and we’re ready. can see on the website. We look at how influencer She said: “Across the UK, “Our ambition is to reach You can follow the FSPA Accounts: SUE CARR. marketing could boost your there are businesses in the sports out to every UK sports and play on Twitter (@sportsandplay) Tel: 01206 505903 business, with Fiona Bugler. and play sector doing great things. business, because together we and Linkedin (https:// Published by Maze Media (2000) Saucony's Jonathan Quint The sports and play industry is are stronger. www.linkedin.com/ Limited, 21-23 Phoenix Court, assesses how doing it by the book vital to the British economy and “Our new strategy will groups/3203666/profile). Hawkins Rd, Colchester, Essex could revitalise your company. these businesses are at the heart of CO2 8JY And if you want to hear tales one of the most vibrant, innovative All contents © Maze Media (2000) of close encounters with tiger and creative industries we have. Limited. The views expressed in this magazine are not necessarily sharks, then take a look at Beth “As the UK’s federation those of the publisher. Every effort French's sporting life. overseeing the sector, we is made to ensure the veracity and integrity of the companies, persons, While X-Bionic's David represent a wide variety of products and services mentioned in Hemming examines the businesses, from start-ups to this publication and details given the big-name brands. are believed to be accurate at the technology and science of time of going to press. However, no developing new sportswear. “With almost 100 years as responsibility or liability whatsoever If you have some questions about the industry experts, we want can be accepted for any consequence or repercussion of responding issues arising from the new business to ensure that we are the voice to any information or advice rates revaluations then Paul Clapham of the industry. given or inferred. No part of this “A lot of members were publication may be copied, broadcast, has the answer you need. interpreted, or stored, in any form, I hope you enjoy reading. really enthusiastic about their for any purpose, without the written permission of the publisher. Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). www.sports-insight.co.uk Welcome.indd 2 27/04/2017 14:54 LARGE JUMP IN PROFITS FOR JD SPORTS NEWS JD Sports have seen All the very latest in the sports industry... their profits jump. They put it down to the “positive influence of athleisure”. JD Sports said that the O'Connor returns to Speedo headline profit before tax Speedo has re-signed British world record time. In her second prouder to continue to take and exceptional items swimming talent Siobhan- Olympic Games last year, my swimming to the next level increased by 56 per cent to Marie O’Connor in a new O’Connor won a silver medal in with their support. When I’m £244.8 million. four-year deal. the 200 Individual Medley, also competing in Speedo I feel Over a three year period The 21-year-old swimmer, securing her the title of British strong and confident, which the result has improved by from Bath, has come a long way record holder with 2:06.88. empowers me to achieve my best more than 190 per cent. since joining Team Speedo. Named by The Sunday both mentally and physically.” Peter Cowgill, executive During her Commonwealth Times as its Young Sports Rob Hicking, brand director chairman, said: “We are Games debut for England Woman of the Year in 2016, at Speedo International, said: fully aware that athletic in 2014, O’Connor won six O’Connor is now heading “Siobhan-Marie is one of the inspired footwear and medals including 200m towards the 17th FINA World most inspiring young British apparel has been on trend Individual Medley gold and Championships with even swimmers that we have seen throughout Europe for a silver over 200m Freestyle more medals and world records coming through the ranks and number of seasons. and 100m Butterfly. in her sight. we’re delighted to have her on However, whilst this In 2015, O’Connor was O’Connor said: “I’ve enjoyed Team Speedo. Siobhan-Marie is part of a history making relay so many amazing moments an exceptional talent and we’re tailwind has clearly had a quartet winning the inaugural since joining Team Speedo excited to continue with her on positive influence, the key mixed 4x100m Medley relay in a in 2014, and I couldn’t be this exciting journey.” to our success in recent years has been the way that we have leveraged these favourable market PUMA and French Ligue conditions with our OPRO ANNOUNCE strengthening profitability, a payback for the 1 set to enter partnership PARTNERSHIP investments we have made over a number of years to PUMA and French Ligue 1 PUMA is defining itself as the WITH GB develop the JD retail football club Olympique De clear game changing football brand and the company and Olympique De concept and strengthen our Marseille are set to enter a TAEKWONDO long-term partnership.