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Brands Becoming Retailers Beating the Bounce This JULY 2017 £3.50 sportsTRADE LEISURE CYCLING NUTRITION insight FITNESS TECH OUTDOOR sports-insight.co.uk RETAIL INTERVIEW SPORTING LIFE BRANDS THIS BECOMING BEATING IRONMAN RETAILERS THE BOUNCE WON’T STOP P. 34 P. 43 P. 39 1051_Sports Insight_Corona Ad.pdf 1 12/06/2017 15:25 INNOVATE YOUR DARTS RANGE C M Y CM MY CY CMY K MAGNETIC FEET 125 WHITE LED’S SHADOWLESS PLAY For our full range of ORDER NOW! darts equipment go to Phone us on: +44 (0) 1279 410155 target-darts.co.uk Email us at: [email protected] Traditional; boxer trunks are not designed to keep your equipment sufficiently in place. We wanted to change that, and have developed what we believe are the most comfortable boxer trunks ever made. We have worked hard and long to find the perfect cut. Comfyballs trunks are tailored using flat-lock seams and fabrics for superior comfort and breathability, and all models incorporate our own PackageFront, designed for ultimate comfort by reducing heat GOT transfer and restricting movement. All products are produced following good and sustainable production methods and routines BALLS? for working conditions and HES. All products are Oeko-Tex standard 100% certified. Now available at Solosports Brands Ltd For more information please contact us on Tel: 015396 22322 Email: [email protected] 4 Editor: MARK HAYHURST WELCOME Tel: 01206 508618 Email: [email protected] to this month's Sports Insight Kukri extends partnership with Advertising Manager: Lancashire County Cricket Club KEITH MARSHALL Tel: 01206 505947 Lancashire CCC has extended development at Emirates Old at Emirates Old Trafford, with Fax: 01206 500243. its partnership with Kukri Trafford nearly complete and a both campaigns starting over Email: [email protected] Sports, who have signed a new young and ambitious Lancashire the last two months. Lancashire Advertising Sales contract to remain the club’s squad in place. Lightning, led by captain Steven 21-23 Phoenix Court, Hawkins Rd, Official Kit Supplier until the “Our ongoing plans with Croft, will play in the new Colchester, Essex CO2 8JY end of the 2020 season. Lancashire CCC come at an NatWest T20 Blast kit in the The Lancashire-based exciting time for both the club and side’s opening fixture against Group Advertising sportswear supplier has partnered the brand and we look forward Durham Jets on Friday, July 7. Manager: SAM REUBIN Well that wasn't what we were with the Red Rose County for to being part of the enhanced fan Lancashire CCC Chief Group Editor: more than eight years and the experience at both Emirates Old Executive Daniel Gidney, added, expecting from the General CHARLOTTE SMITH Election. new contract will extend the Trafford and around the world. “We are extremely pleased to Tel: 01206 508615 Prime Minister Theresa May's relationship to more than ten This contract extension coupled extend our partnership with decision to call a snap election to years. with our continuing commitment Kukri Sports as the Club’s Publisher: MATTHEW TUDOR The news follows the recent to our extensive stable of Official Kit Supplier. We have strengthen her mandate for Brexit Art Director: CHRIS ASHWORTH negotiations with the European launch of all three kits for the worldwide partners further worked closely with Kukri Union didn't go to plan. current season, and Andy Ronnie, supports our vision to become on a number of projects and Advertisement Art The Government lost their group executive chairman at the number one global multisport activations at Emirates Old Director: KEVIN DENNIS Kukri Sports, said: “We are brand.” Trafford, across the North West majority and we are left with a hung Reproduction: parliament with the Conservatives extremely proud to continue our Both the Specsavers County and in Dubai, as part of the ACE PRE-PRESS. looking to do a deal with the DUP to relationship with Lancashire Championship and the Royal team’s pre-season tour, and we Tel: 01206 797541 hold on to power. County Cricket Club. It’s an London One Day Cup shirts have are looking forward to developing People and businesses were exciting time with the on-going been on display in recent weeks these in the coming years.” Photography: looking for a period of stability and CLIQQ PHOTOGRAPHY www.cliqq.co.uk an end to uncertainty. Twitter: @CliQQphoto Well I think we may be in for another period of uncertainty. Accounts: SUE CARR. We will have to wait and see Tel: 01206 505903 what happens – again. Published by Maze Media (2000) In this month's magazine, Fiona Limited, 21-23 Phoenix Court, Bugler takes a look at the world of Hawkins Rd, Colchester, Essex hashtags and how to use Instagram CO2 8JY to your business's advantage. All contents © Maze Media (2000) Solutions for Sport's Paul Limited. The views expressed in this magazine are not necessarily Sherratt examines the issue of how those of the publisher. Every effort brands are becoming retailers and is made to ensure the veracity and integrity of the companies, persons, retailers are becoming brands. products and services mentioned in Does your business have kerb this publication and details given are believed to be accurate at the appeal? Paul Clapham looks at time of going to press. However, no how to drive customers from the responsibility or liability whatsoever pavement and into your store. can be accepted for any consequence or repercussion of responding Woo customers to like your to any information or advice brand - Saucony's Jonathan Quint given or inferred. No part of this publication may be copied, broadcast, looks at how. interpreted, or stored, in any form, Enjoy the July issue. for any purpose, without the written permission of the publisher. Sports Insight has a current ABC certified circulation of 5,352 (audit period July IN PARTNERSHIP WITH 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an The official publication of the Federation of Sports and Play Associations independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK E: [email protected] T: 0115 938 6444 W: www.reydonsports.com The ONE stop for YOUR shop! Distributor? Sports and Leisure supplier? Looking for a reliable supplier? Call Reydon Sports PLC today on 0115 938 6444 to find out more information about our services as the UK’s BIGGEST sports distribution company. You can also email us at [email protected]. Our 2017/18 catalogue is also available! We can send one out for you TODAY! NEWS All the very latest in the sports industry... recycled materials, recycled hangers, as well as technical details throughout. ZYROFISHER WIN ASICS’ has further plans in CAMELBAK’S London with a flagship retail space Salming signs INTERNATIONAL opening on Regent Street which will see all four ASICS brands; up Lagerquist MARKETING ASICS performance, Onitsuka INNOVATION Tiger, ASICS Tiger and Haglöfs all Salming has continued its under one roof for the first time. investment in handball by AWARD Scott Wakefield, direct to contracting one of Sweden's consumer director ASICS EMEA, best and toughest defenders. Anna Lagerquist had her big ZyroFisher have won said: “The new store design is international breakthrough at CamelBak’s 2016 Marketing a clear demonstration of our Euro 2016 in Gothenburg. Her Innovation Award for values and what we believe in. club address since last year is the successfully building the At ASICS, we are proud to put ASICS brings ‘Sound Mind, Danish Nyköbing Falster HK. brand through working with consumers at the heart of what Lagerquist said: “I like the athletes and ambassadors as we do and literally bring sport, Sound Body’ philosophy to shoes and I like the Salming well as leveraging CamelBak’s health and fitness in-store. This motto "No Nonsense", it matches collection of industry leading new atmosphere will serve life in Oxford Street store the way I play very well.” hydration systems to the UK our core community, such as The way Anna suits the and Irish markets. ASICS has launched its new integral part of the relaunch and high performance runners and Salming brand is an important The 2016 Marketing global retail concept at its store brings fitness and wellbeing right will become the go-to place for explanation to why the Swedish Innovation Award recognises on Oxford Street. into the heart of the store. The young actives looking for stylish fast growing sports company has ZyroFisher’s work in these The new approach is centred mirrored studio, which overlooks and versatile products. We feel been working for her signature. areas, and the success their on the ASICS ‘Sound Mind, Sound the redesigned ground floor, is open confident that we have delivered a Gunnar Oesterreich, marketing activations have Body’ philosophy. to freelance fitness instructors next generation retail concept that marketing manager at Salming had in positioning CamelBak The space, set over three floors, for free and demonstrates ASICS demonstrates how to live with a said: “Anna is a hard-working as the first choice in hydration balances the highly technical commitment to fitness for all as Sound Mind, Sound Body.” player that has a 100 per cent products for consumers in the aspects of the brand’s products part of a healthy lifestyle. Highlights include: A digital attitude on the court, she will be a UK and Ireland. - a sound body - with natural, Natural wood combines with a shopping experience; which begins perfect ambassador for us.” Kim Rogers, warm finishes, sustainable and bespoke hanging plant installation via big screens in the storefront One of the reasons that Anna international marketing recycled materials - a sound mind to soften and freshen the retail windows, bringing the atmosphere chooses Salming is the company's manager, CamelBak, said: - immersing customers in a world environment.
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